What if Everything You Knew About Business Culture Was Wrong?

The ArboRisk Thrive Team has dedicated the month of July as Culture Month. Throughout the next 4 weeks we are going to be providing you with insight and information regarding how you can build a supportive and thriving business culture within your tree care company. However, we are not just going to talk about any business culture, we are going to discuss building a business culture that will significantly impact your employees, your customers, and your ability to identify what you are leaving on the table regarding productivity, communication, trust, and impact.
To kick off Culture Month, I want to challenge your thinking by asking you a question, what if everything you knew about your business culture was wrong? More specifically, if I were to ask you how you would describe your current business culture, what would you say? Do you know what a good business culture looks like and if so, is your perception of ‘good’ in alignment with what your employees would say and feel is important? Those are some tough questions to answer especially if you are running a busy tree care company that is focused on getting the work done and providing great customer service.
My guess is that you would probably answer those questions by using a few key responses like, “we have a great culture” or “my team knows I am here to support them” or “what’s a business culture?”. All those statements are very common things I hear as I continue to work with clients, in all industries, regarding building a supportive and thriving culture. To be honest, what good looks like for your company may not be what good looks like for your competitor down the street, or a tree care company in another state. Your business culture is unique to your team and your company and is grounded in your leadership approach and style. However, there are a few key things that need to have intentional focus placed on them if you are to truly advance the business culture of your company.
Watch the video above or click below to learn more on changing your mindset around company culture!
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