What Happened To DGK : The Rise And Fall Of A Streetwear Brand

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  • Опубліковано 26 січ 2025

КОМЕНТАРІ • 124

  • @SergioChavez-uc2sy
    @SergioChavez-uc2sy 2 роки тому +90

    Dude just because DGK fell out of the mainstream doesn’t mean they still aren’t around. there is any army of skaters that still support it. it hasn’t fallen

    • @takeflight2142
      @takeflight2142  2 роки тому +2

      I know, I stated that in the video

    • @SergioChavez-uc2sy
      @SergioChavez-uc2sy 2 роки тому +17

      @@takeflight2142 well i didn’t watch the whole video cuz it’s not that good

    • @GreatlyUndeserved
      @GreatlyUndeserved 2 роки тому +3

      @@SergioChavez-uc2sy facts

    • @zachrabbit5463
      @zachrabbit5463 2 роки тому +14

      @@SergioChavez-uc2sy the red flag for me was calling dgk a "streetwear brand" instead of a skate brand

    • @jthymes3472
      @jthymes3472 2 роки тому +1

      @@zachrabbit5463 exactly

  • @Badasscurtis
    @Badasscurtis 10 місяців тому +16

    as a member of the skate team I GOTTA SAY we NEVER FALLING OFF!

  • @nigelgeiger6020
    @nigelgeiger6020 Рік тому +8

    DGK wasn’t a “streetwear brand” created by pro skaters. It’s a skate company and still going strong.

    • @FelixD6116
      @FelixD6116 10 місяців тому

      finally someone says that its a skate company...

  • @jacobstenhouse2590
    @jacobstenhouse2590 Місяць тому

    Amazing vid bru bru 😎

  • @DarthMarDash
    @DarthMarDash 2 роки тому +23

    As someone who skates and lives right outside Philly DGK is still very popular and big in the city. They keep adding new pros and a few of them are skating Muni every day. And when you go in places like Zumiez or look at a CCS catalog they always have lots of DGK stuff for sale. I also see a bunch of people skating their decks as well as bumper stickers on cars and what not. Maybe it’s just a region thing and a Philly thing these days but is very much still popular in my neck of the woods. So if you’re wondering what happened to DGK then just go to Center City Philadelphia and go to the Muni park and a bunch of them are there skating every day all day. Because that’s what they do skate Street

    • @theboss115
      @theboss115 2 роки тому

      Exactly

    • @blufrm
      @blufrm 2 роки тому

      As a philly resident i approve this message

  • @octanesilva3635
    @octanesilva3635 2 роки тому +6

    Legit the only reason I even looked up this video is because I was just sitting around thinking "yo what ever happened to that one brand"

  • @GweedoSRT-4
    @GweedoSRT-4 2 роки тому +14

    Dgk all day

  • @jasonguentz8375
    @jasonguentz8375 2 роки тому +11

    To this day I still have a loyalty to DC shoes and DGK. I have since day one

    • @JarrettSpinks
      @JarrettSpinks 2 роки тому

      At this point i dont even know if Stevie is still on Dc. His IG clips he rocking everything on his shoes

  • @theboss115
    @theboss115 2 роки тому +17

    Dgk and dc still has a following, just not among those who dont skate

  • @peanutbutter56264
    @peanutbutter56264 2 роки тому +9

    Lowkey DGK is still doing huge numbers

  • @staceyowens-jolley3411
    @staceyowens-jolley3411 Рік тому +2

    We got my husband a DGK shirt for Xmas. He mentioned how he missed the brand. Glad to hear the guys are still skating. I enjoyed your video very much. Thank you.

  • @blaiseanddestroy
    @blaiseanddestroy 2 роки тому +5

    I just watched DGKs Zeitgeist bro ur trippin they ain't fall off nothing

  • @maxpower1179
    @maxpower1179 2 роки тому +5

    Dgk is a way of life its more then a brand

  • @BLVCKSEA
    @BLVCKSEA Рік тому +7

    DGK is a Skateboard company first and foremost that also made clothing apparel. DGK is still going strong in the skate industry. If you don't skate..you don't relate.

  • @SpiritofLight91
    @SpiritofLight91 12 днів тому

    Found the lugz video first now this, had to subscribe. Finally a channel with topics that interest me as told in a manner that I can relate too. Thanks my brotha.

  • @MelodiousMelodies7
    @MelodiousMelodies7 2 роки тому +9

    In my opinion & from what Ive noticed, skate brands come & go when it comes to trends. Some good examples would be DC & Adio shoes & how popular they were in the early to mid 2000s, all the way up to about 2010 before the trend finally fell off.These shoes were very much popular with teenagers & young adults, whether they skateboarded or not. The ones who did skate criticized the ones who didnt & were labeled "Posers."
    The same can be said for Vans. DGK is still quite popular amongst skateboarders, along with DC & Vans

  • @KreepaTTG
    @KreepaTTG 2 роки тому +27

    All I skate is DGK

  • @blackturtle9897
    @blackturtle9897 Рік тому +2

    DGK was the only brand I wanted to skate as a young black kid in the hood.

  • @FromNothinToSomething
    @FromNothinToSomething 8 місяців тому +3

    DGK for life. tattooed on my skin, they never fell off. gtfo

  • @micdonmusic
    @micdonmusic 2 роки тому +12

    DGK's art direction was amazing from 2002 up until about 2015. Not sure what changed but the graphics are not the same and don't seem as well thought out. Some of the best graphics were the Stevie American Flag Deck, the collab with painter Eric Bailey, the F'd Up Ghetto Kids, I LOVE HATERS, and tons more. Most of the clothing and boards you showed were recent releases, if you look back on some of the older graphics it's a completely different brand.
    There was also a DGK/Rbk tour video that was never released with about 40 minutes of team footage. It leaked on line a few years ago and was removed.
    Also a few errors in the video:
    Stevie was not in The Hot Chocolate video
    Evan Hernandez didn't ride for DGK/RBK but I think he did get boards from DGK
    The distribution is pronounced KAYO (K0, as in Knockout).

    • @A-ROD-oe8wl
      @A-ROD-oe8wl 2 роки тому

      Seen a pretty cool Pablo Escobar Dgk graphic around 2019

    • @namcox40
      @namcox40 2 роки тому

      Yea i noticed dgk switched up their art direction. They started ripping off designer brands by doing their own version of the gucci green/red stripes in their prodcuts as an example

  • @robertolopez2282
    @robertolopez2282 2 роки тому

    Sick video happy holidays

  • @jonpaulluis5582
    @jonpaulluis5582 11 місяців тому

    Hey Howdy from NOLA..!! Still rock about 6 DGK Hats and Tees to this day!!

  • @Azceejay
    @Azceejay 2 роки тому +6

    What did happen to I love haters? Why did they stop making those designs do you know? Everyone loved them and I’m sure they’d still be popping

    • @MelodiousMelodies7
      @MelodiousMelodies7 2 роки тому

      They may have had a graphic designer create that design & with that he may have been entitled to certain rights within the agreed upon deal. He/She may no longer produce designs or work with Kayo Corp so therefore the design is no longer being produced.

    • @HonkeyKong54
      @HonkeyKong54 2 роки тому

      That's not what happened at all. They saturated the market with those same designs and made them lame. Then Stevie tried that yacht club bs and the brand got even weaker.

    • @namcox40
      @namcox40 2 роки тому

      Reminds me of them early IG days and ppl wearing obey. Dgk been trying to emulate designer brand designs now, doing their own version of the LV monogram or gucci stripes

  • @johnnypezona9513
    @johnnypezona9513 2 роки тому

    This was so cool bro! I have an idea! Would be cool to make a video about the G-Shock watches and there association with Hip Hop and the rappers. I don't know if you have such a video, just subscribed! I'm watching all the videos one after another! ✌😉❤

  • @alleykattt7589
    @alleykattt7589 7 місяців тому

    Yes I would I'm a die hard DGK FAN FOR LIFE AND I SKATE AS WELL WHATS UP STEVIE KEEP DOING U MAN

  • @boneless_Jungle_Ham
    @boneless_Jungle_Ham 9 місяців тому

    Dude, have you gone to their website? They steady be having new decks new drops for gear. Every season plus new decks 24 seven

  • @monoh78
    @monoh78 3 місяці тому

    I used to wear DGK back then, when DGK go mainstream I stop Wearing it because i feel like everyone wearing it. now i can buy it again since its not overated again :)

  • @lategod
    @lategod 2 роки тому +1

    they still sell crazy

  • @doristorres1260
    @doristorres1260 2 роки тому +3

    Dgk tech decks are still cool

  • @G.Freeman92
    @G.Freeman92 15 днів тому

    RBK shoes were actually great and had amazing board-feel.

  • @namcox40
    @namcox40 2 роки тому +1

    They never fell off in terms of a skate brand but in the streetwear realm yea. Could add that they never did the hype and limited release marketing tactic which is how alot of street wear brands become successful. Dgk is in zumiez and many skate stores all over so

  • @codyray867
    @codyray867 2 роки тому +3

    It's a skateboard company not street wear

    • @codyray867
      @codyray867 2 роки тому

      I should say it started as a street skateboard company now it's awhole other monster

  • @shadaloo1
    @shadaloo1 2 роки тому +2

    I remember Lupe Fiasco and Lost Children of Bayblon were affiliated with this brand

    • @IllDawgable
      @IllDawgable 2 роки тому +1

      Damn! They even had LCoB in the mix?

    • @DeeDen8511
      @DeeDen8511 Рік тому

      If I'm not mistaken, stevie and Rasul Allah of LCoB been homies since kids

  • @Zaque-TV
    @Zaque-TV 2 роки тому +1

    Someone gave me a Friday based dgk shirt it's fuckin awesome

  • @Luv.Ch3yenne
    @Luv.Ch3yenne 2 роки тому +3

    I

  • @babayaga4303
    @babayaga4303 2 роки тому

    I went to school with Lenny Rivas..
    We used to be tagging buddies!lol🤣

  • @Jeanleduke
    @Jeanleduke 2 роки тому +2

    NOPE. Right off the bat, you call it a “Streetwear brand” which it’s not.
    It’s a skateboarding brand, pure to our culture.

    • @takeflight2142
      @takeflight2142  2 роки тому

      That’s kinda one in the same, streetwear was heavily influenced by skateboarding

  • @alexvizcaino8606
    @alexvizcaino8606 10 місяців тому

    I still rock DGK 2024 my favorite sweater is pinky from Friday ! dgK all day

  • @dylives7667
    @dylives7667 2 роки тому +3

    DGK fell the minute the Reebok deal ended.
    Them kicks were the saving grace on an era were the only thing on skateshops were Vans and the few core skate shoe brands left. But since they were basically ripping off Vans just to survive, what was the point?
    The only thing that came between Reebok x DGK was, of course, Nike SB.
    But since heads were massive nerds, they were only interested in sneakers that had pop culture references on them, or had a big name doing a collab with them. And sadly, Reebok x DGK had none of it.
    Same thing happened with Reebok x Pharrell Williams' Ice Cream. But that's another story, for another time.

    • @micdonmusic
      @micdonmusic 2 роки тому +1

      I heard that the RBK deal fell through because Reebok only wanted Stevie and not the rest of his team. Also the RBK line as a whole was killed which I think was a mistake for Reebok. I also think they should have just made a Reebok Classic Skate Team and not put DGK on it. They could have had so many more riders and styles to appeal to more people, Jack Curtin also said this on the Nine Club.
      Those shoes were sick though. Still have a pair in my closet.

  • @HighSceneryJunkie
    @HighSceneryJunkie 9 місяців тому

    stevie williams pocketed all the money and bought a porsche and thought he was a super star

  • @stonzthenomad8709
    @stonzthenomad8709 2 роки тому +3

    DGK. ZOO YORK.
    That's It.
    #HATSOFF

  • @bussdownbandy1651
    @bussdownbandy1651 10 місяців тому

    Outside of DGK In the marijuana industry DGK was huge , there is another brand that made clothing that was the same as well I can't remember the name? LRG I think it was

  • @Sparknado15
    @Sparknado15 2 роки тому +1

    We need a video about what happened to Kr3w.

    • @namcox40
      @namcox40 2 роки тому

      Fr, they had a big skate team back

  • @rnastythe13th
    @rnastythe13th Рік тому

    all day babyyy

  • @Desmund808
    @Desmund808 2 роки тому +1

    Never fell off! Except the fast fashion/streetwear hypebeast that think so lol.. don’t care about there opinion

  • @tinabeana7
    @tinabeana7 Рік тому

    I bought my boyfriend back in 2008 the shirt “what recession?” Because he sold weed back then in high school 😂. We’re still together…just rock different brands now.

    • @tinabeana7
      @tinabeana7 Рік тому

      We also grew up right outside Philly.

  • @dyingofligma8449
    @dyingofligma8449 2 роки тому +1

    I rock dgk all day everyday have it tattooed on me

  • @Badasscurtis
    @Badasscurtis 10 місяців тому

    i ride for DGK and stevie and everyone at KAYO keeps me riding daily DGK ALL DAY!
    S/O stevie rasul and cooley!

  • @williamtomisser8921
    @williamtomisser8921 Рік тому

    It's a skate company foremost not really a street wear company. All skate gear is street wear. Its just evolved into hype stuff for non riders.

  • @Livelaughlimpbizkit
    @Livelaughlimpbizkit 9 місяців тому

    Not gonna lie, I kinda thought they fell off too but I guess that's streetwear, it goes in cycles, no brand is cool forever. They were a skate brand first and foremost and still are so I guess they still doing well and staying true to what they stand for.

    • @takeflight2142
      @takeflight2142  9 місяців тому

      Yeah they stayed true to what they did. They road the hype wave and when it died they carried on with their core fans. Hats off, DGK all day.

  • @eddiehaseltine828
    @eddiehaseltine828 Рік тому

    DGK all day baby

  • @youngboyjg9518
    @youngboyjg9518 2 роки тому

    Men I was just bored and I remember as a kid I use to like DGK I was asking my self what happened to it and with Steven Fernandez and diamond supply those things went out of my existing for minute but I see is still Alive and ima bring it back to he’s popularly they were good as brands

  • @kevinOBryant1972
    @kevinOBryant1972 10 місяців тому

    I still buy it when I see it in my size

  • @BlueCollarMafia
    @BlueCollarMafia 9 місяців тому

    Growing up black in SoCal I always thought skateboarding was the unclaimed element of hiphop. The only sports that were considered predominantly white were motorsports and snowboarding. And rollerblading is for nerds lol.

  • @SkateDayz
    @SkateDayz 6 місяців тому

    ALL DAY !!!

  • @minhdang423
    @minhdang423 2 роки тому

    kayo is pronounced k.o. Great work on the videos.

  • @AmuslimnamedAbdullah69
    @AmuslimnamedAbdullah69 9 місяців тому

    Ripeness I would to graffiti one of those boards baby ❤

  • @DaddychiLL6
    @DaddychiLL6 2 роки тому

    Damn I literally used stay in dgk loved they t shirts but as I got older they graphics just became corny to me

  • @sliderx1897
    @sliderx1897 Рік тому

    DGK ALL DAY!

  • @BrittanySharp-qx4ph
    @BrittanySharp-qx4ph 7 місяців тому

    Fell off how? I literally buy nothing but dgk boards and dgk clothes

  • @vitordelgado9551
    @vitordelgado9551 Рік тому +1

    Dgk 4 ever

  • @Gaming_CaveMan
    @Gaming_CaveMan Рік тому

    The fact you think of DGK as a street wear brand and not a skate brand proves you don’t know DGK

    • @takeflight2142
      @takeflight2142  Рік тому

      Streetwear came from skate rap and punk rock. I wasn’t saying it’s streetwear like say the hundreds or something, but it’s definitely in the Streetwear family

  • @23kartel30
    @23kartel30 3 місяці тому

    Never fell off, they don’t kno what they talkin bout

  • @strassenklassik
    @strassenklassik 2 роки тому +3

    stupid they still make good mula imo i would never say fall of they still got a huge sortiment n besides clothing no matter what folks need decks

    • @takeflight2142
      @takeflight2142  2 роки тому +5

      I said all that in the video, they are not dead and some of the stuff still looks good. They just don’t have the public attention they used to, which is not necessary a bad thing

    • @GreatlyUndeserved
      @GreatlyUndeserved 2 роки тому +2

      @@takeflight2142 DGK is a Skate brand, not the “trendy” thing you’re thinking it is

    • @GreatlyUndeserved
      @GreatlyUndeserved 2 роки тому

      hell yea. And they just got that partnership and are doing crossovers with Kool-Aid

  • @damedolla9255
    @damedolla9255 Рік тому

    DGK ALL DAY

  • @nviiidupreespiiidergawd7045
    @nviiidupreespiiidergawd7045 2 роки тому +1

    Never fell 😂

  • @lilboof3298
    @lilboof3298 Рік тому

    I got DGK tatted since 2021

  • @veshrmy9637
    @veshrmy9637 Рік тому

    What this bozo talkin bout DGK still going strong, the decks are some of the best out there. That’s what’s important. the boards.

  • @nickhilbert750
    @nickhilbert750 Рік тому

    what a croc of s....... DGK is still strong with skaters

  • @PrimeGaming7855
    @PrimeGaming7855 Рік тому

    Yo I’ll skate dgk till I die

  • @nicgur_6981
    @nicgur_6981 Рік тому

    More like the rise and fall of take flight😂

  • @funkiecs2
    @funkiecs2 2 роки тому

    dgk still big

  • @jasonstephens1715
    @jasonstephens1715 Рік тому

    You think street wear was new in the 2000s? Lol. Street wear has existed since the late 80s. If you were a skater, you'd know that.

    • @takeflight2142
      @takeflight2142  Рік тому

      If you watch the series you will see that I understand that. It was not officially called streetwear until mid to late 90s but there were proto brands as far back as the 80s

  • @GrayMaxine-z4z
    @GrayMaxine-z4z 4 місяці тому

    Taylor Brian Martinez Robert Brown Gary

  • @romangameros4211
    @romangameros4211 2 роки тому

    How did it fall I still see it everywhere this is bullshit

  • @gravemane
    @gravemane Рік тому

    Aye fam just take this down and head over to the DGK youtube lol 😅 gahdamn clickbait lol and evan wasnt ever on DGK or the RBK deal! You gotta do more research and Stevie is my homie

  • @wongfeihung6759
    @wongfeihung6759 4 місяці тому

    Sir get tue facts right dgk not dead still around see all them new tech decks out lol come on i giving me little w posers vibes 😅

  • @brandongarcia1994
    @brandongarcia1994 2 роки тому

    Boo dgk decks get one!

  • @cntbreathundrwter
    @cntbreathundrwter Рік тому

    I'm a fan I remember shredding my lime greed exhibition board I called lime green Larry bro I'm 30 now and wish my life was as sinple as waking up snoking a bone and skating all day