The Rise And Fall Of Supreme : Is Corporate Hype Killing The Brand?

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  • Опубліковано 25 сер 2024

КОМЕНТАРІ • 32

  • @jape_ph3839
    @jape_ph3839 8 місяців тому +1

    really love your rise and fall series! ive watched almost all. please do a rise and fall of undefeated and famous stars and straps I dont hear or see any these brands no more bearly even see anyone rockin these now.

    • @takeflight2142
      @takeflight2142  8 місяців тому +1

      We’ve been working on a famous video for a while now, it’s been hard finding info on them. But it will drop sooner or later. Undefeated coming soon.

  • @LinusStudios
    @LinusStudios 2 роки тому +4

    Great vid! I think supreme will always be a beloved brand but I can’t deny that the last few seasons have been pretty lacking, and I have to admit that I sold a box logo shirt for under $100 recently 😂😂 doesn’t have the same draw of rarity and exclusivity/high price it did before, but they will always have some quality designs and pieces throughout the seasons

  • @israelmean
    @israelmean 2 роки тому +7

    Interesting vid!
    But LV is French not Italian.

  • @jw1001
    @jw1001 Рік тому +9

    Dam I remember supreme being the coolest clothing brand Now i havent seen anyone wear it anymore nowadays people wear chrome heart,crocs and bb simons belts. Fashion really has been down bad.

    • @shaunharn1998
      @shaunharn1998 Рік тому

      They were impossible to not be seen on IG back in 2016-2018 now I haven't seen them in years

    • @tjjjj66
      @tjjjj66 Рік тому

      Well supreme isn’t and will never be a clothing brand they just make clothes

    • @Kalicious_
      @Kalicious_ Рік тому +3

      yeah supreme has a good ass catalog for the most part. People should go back to the streetwear style. WAYYY more color as well

  • @konstantinkennedy2244
    @konstantinkennedy2244 Рік тому +1

    I have a challenging proposal for you brother. I was a big fan of King Stampede back in the 90's and still do wear their clothes but honestly don't know anything about the brand. Internet doesn't have much info on it either and their website has been one of the most mysterious enigmas ever. Will really appreciate it.

    • @takeflight2142
      @takeflight2142  Рік тому

      I vaguely remember them, We’ll look into it and see what we can find

  • @ProdSaiko
    @ProdSaiko 2 роки тому +4

    Just copped a tee from the supreme store in ny last week, they have a ton of stock in almost everything which makes that limited access feeling go away.

  • @josephvartanian1963
    @josephvartanian1963 8 місяців тому

    Great video! Straight to the point. Keep it up bro!

  • @m.r.9.0.7.
    @m.r.9.0.7. Рік тому +3

    The real reason Supreme is dying:
    I'll start by pointing out that Supreme wasn't necessarily world famous until the mid-2010s.
    As they've grown bigger, they've done more collaborations with other companies (which attracted more buyers). Some could argue that they ONLY became as famous as they are because of their collaborations with Louis Vuitton, North Face, Stone Island, etc.
    ... why does this matter?..
    .. because now, Supreme as a standalone brand is no longer what people are interested in. Re-sellers and fans would rather wait for one (of their now, many) collaborations with others mainstream brands.
    In 2022, Supreme is almost completely reliant on its collaborations with other companies. They used to only do a couple collaborations every year, nowadays it seems like they have a collaboration almost every other week- it's the only way they're able to stay profitable at this point.
    I'm sure most of you have seen how they now drop at least two North Face collaborations every year. Doing this drives down the price for previous collaborations with the brand (they no longer hold their value).. the point is that it makes people not as interested in spending $300+ for a North Face jacket they could've got for $150 (without the Supreme name on it).
    Even in 2018, a Supreme x North Face collaboration would sellout in about 30 seconds or so. Since 2020/21, I've seen some of their North Face collaborations sit for weeks without selling out.
    Honestly, they could've just made more stock and chose to be the new Pacsun (which would've been slight work for them) but instead they decided to try to keep up the whole "sellout every release" mindset. It totally backfired on them.
    One last thing..
    I wanted to note that the style of their t-shirts (and clothes in general) have completely changed. They rarely do patterns anymore (which used to be their big thing in the late 2000s up until 2013/14). They instead do plain tees with very minimal designs, especially their box logos- seems like they only do solid colors now [which (I think) they do because it's cheaper/less work].
    All around they're non-collab clothes are just lacking these days. And that's another part of why they do all these collaborations with other brands; they're out of original ideas.

  • @leoalbertlim9668
    @leoalbertlim9668 Рік тому +2

    Supreme is still dope.
    Genx are going for the vintage vibes hard tags ( liquid blue, big swoosh Nike logo, adidas trefoil, bape)

  • @quintintarantino2485
    @quintintarantino2485 Рік тому +1

    I still rock my 2004 bapestas

  • @defaulthelper9252
    @defaulthelper9252 2 роки тому +3

    Tnf x supreme sat. And stone island supreme sat and saw them in stock in the store. They need to lower the supply.

  • @kafenaded
    @kafenaded 5 місяців тому

    great video

  • @testing6753
    @testing6753 2 роки тому +2

    i think the most "fail" Supreme will have is to stay dormant for a while like some of other streetbrands then pop back up in popularity again sometime later. Unless somehow the whole generation just stops wearing streetwear altogether.

    • @takeflight2142
      @takeflight2142  2 роки тому +1

      Yeah I don’t think Supreme will ever actually “die” it’s pretty legacy by now.

  • @sheeeitmayn4384
    @sheeeitmayn4384 Рік тому

    I rock shit when it's "dead." Because noone else is wearing it and I don't feel like such a clown wearing it myself 😅

  • @jaybruno3571
    @jaybruno3571 Рік тому +2

    I’m 44 and grew up NYC always stuck with brands like Polo and some Stussy, thanks goodness I never fell into that stupid Supreme Hypebeast kids hype 😅, they’re such cornballs 😂

  • @DRJRchattanooga
    @DRJRchattanooga Рік тому

    Supreme x TNF Nuptse…. or a car payment.

  • @HaRdSCopINgCrEepEr
    @HaRdSCopINgCrEepEr 2 роки тому +1

    i got into supreme around 2017 and i’ve been an avid buyer, not so much for the hype (my friends bought some so i was like, man imma get some) but i fell in love with the box logo, and some of their most recent collars like lamborghini or skittles are really good collars imo. and i don’t think it would have happened if they didn’t get commercial a little

  • @user-xr1gb9bo1i
    @user-xr1gb9bo1i Рік тому

    Those hypist just grow up and become dads

  • @josephvartanian1963
    @josephvartanian1963 8 місяців тому

    Louis Vuitton is french*

  • @cadillaccoupe8658
    @cadillaccoupe8658 2 роки тому +3

    Supreme is ugly never will buy

  • @joelashadali
    @joelashadali 11 місяців тому

    The same story over and over.
    And if you stick around long enough even more of the same. Its just the natural evolution of fashion

    • @takeflight2142
      @takeflight2142  11 місяців тому

      Seems to be true, it’s the death of most brands

  • @develentsai3215
    @develentsai3215 Рік тому

    So it just becomes a Walmart:)

  • @I_WANT_MY_SLAW
    @I_WANT_MY_SLAW Рік тому

    This is plagiarism of Soulr's video on supreme. You copied some of the things he said word-for-word.

    • @takeflight2142
      @takeflight2142  Рік тому +1

      I don’t even know who that is, perhaps we got some of our source info in the same place. The info is the info