Thank you @xbox! The platform has seen some huge changes this year, all of which have opened up more opportunities for play. BG3 via Cloud is wonderful, and dangerously addictive 😅
I swear if I hear u mfs say “wherever they choose to play” one more time imma toss ur trash ass console out my window.. why do I even need it any more u mfs clearly forgot about Xbox players.. also exclusivity is what makes a consoles nowadays🤷🏽♂️
This by far is the best video I’ve seen in a while. All this online hate going around the past few years always confused me as I thought that Xbox’s strategy was painfully clear and simple. Turns out it was, but the small, (but loud) group of ill-spirited UA-camrs/people on twitter were the problem - clouding and tainting our perception. Again, thanks for this beautifully crafted video! You earned a subscription! :)
@@MichaelM28 Michael, some free game for you: if you put half as much effort into doing something constructive as you do into telling people to “cry harder” as I’ve seen you do under a few comments here, you’ll get so far in life that you won’t even care about a silly console war. Like me, I own all 3 consoles of this current gen and I play what I want, when I want, without a care in the world. Just some food for thought, lil bro.
Even as someone who's grown up with consoles since the NES, I don't understand how people can't see the benefits of Xbox's approach and why people WOULD want to sign up for their vision of gaming. I was extremely skeptical of Cloud Gaming in any form, but the first time I actually experienced playing a game on break at work right where I left off from my Xbox at home, I was instantly sold. Coupled with Play Anywhere for PC, taking advantage of all the Xbox ecosystem has to offer has radically changed how I experience games in ways I never thought possible. I'm in for it!
@@NeonBirdGames it’s because what Xbox is offering is done far better by other platforms,cloud gaming is far superior on GeForce now,PlayStation will be getting all of Xbox’s exclusives as well as their own and that just leaves gamepass which is alright value but so is buying(that you’ll own,not rent)games for pc especially if you’re willing to wait for heavy discounts in steam sales,eneba etc.
I've played xbox on my series x, my phone, a fire TV, and my meta quest. As much as I love the novelty of it, practically speaking I'm not sure it matters.
Great video. I’m 31 and have been gaming since 1996 and I own an Xbox, but I actually play a lot of Xbox on my Meta Quest 3 and sometimes my phone. I even played Xcloud on my Google Chromebook so this is definitely a plus for gamers. I’m probably not going to buy another Xbox in the future, but I’ll definitely keep cloud gaming.
I'm 60 and I've been down with this for what seems like a very long time now. I've been playing the exact sames games with the exact same saves on PC, phone and the Xbox. This is all old to me.
As an Xbox gamer I understand why gamers misunderstood this advertising. Can't claim I fully understood it but I could tell it was not directed at me. Thank you for this explanation 👍
Same. I get the marketing. But Microsoft Xbox's voice isn't talking to me any more, the core console gamer. They're voice seems to be aimed at potential customers.
@@quirkypurplebut that's how business works, you are already a customer so what's changed bar some games to PlayStation for you? You get play anywhere, cloud gaming, free cloud saves, Gamepass etc
@@MightyMorkso if Xbox games are coming to PlayStation, does that mean that I will be getting PlayStation games on my Xbox? Because we all know that Sony loves to lock third party games away from xbox
I disagree. A few years ago, MS released Windows 10 Mobile phones. They claimed it was a real PC because this device used Windows 10 operating system. However, most PC gamers were not convinced. PC gamers had their library of games on Steam (Valve's gaming platform). These games did not work on Windows 10 phones. Windows 10 phones was a disaster Xbox is a device on which you can install games purchased from Xbox Store over the last 16 years. Nobody in Xbox community wants to buy a PC that is useless for Xbox gamers. PC does not support games we bought. If Microsoft release Xbox with standard Windows 10 it would be a disaster just like Windows 10 phones because this device can't run games people already own
Totally diggin' Xbox strategy! Console on the living room, all the PC capability running natively games on the office, and Xcloud for mobile needs, it's just awesome with Gamepass Ultimate
Microsoft keyword "hopping" 😅 Just so you know, we are not scared Xbox stopping making consoles. We are scared of developers stopping making games for Xbox.
No reason to be. Yes, some games do skip the platform, while at the same time former PS exclusives also arrive to Xbox. But us developers still want to target the Xbox audiences. Why wouldn't we? We want as many players as possible to play our games!
is that why Xbox getting the best third party support that ever getting? atlus games, yakuza, FF14 whcih funny all of them skip xbox360 the best selling one lol
The flaw of the ad, and the concept itself, is that the demographic willing to pay $18/month to play console/PC games on a phone or streaming device, who don't already own a console or PC, doesn't exist? Plenty of AAA games have been ported to the iOS store and they don't sell remarkably well. People who want to play AAA games buy PC and consoles, and people who game on tablets and smartphones prefer mobile games.
Genuinely refreshing to watch a video that frames the future of Xbox as 'optimistic' - I can say that when I saw the 'This is an xbox' adverts rolling out, my ears pricked up and I did giggle as the jokes. I can't remember the last time any gaming platform tried something different in their advertising. (well, not for a good number of years anyway - '4 the players' was a good one, but that was over a decade ago)
As a Stadia founder and seeing a marketing that was better than the delivery for 4 years and 3 thousand hours, I salute you for getting it right. There's a mistake. Not all Xbox GPU games are on consoles . Manor lords comes to mind. But I'd guess some other games are only on PC for now. Cheers
Great video Deadly. I only have one question. If Xbox and this is based on your video is looking to entice people to the hardware through game pass, if i have a PS5 and the games are coming to the PS5, that incentive in staying in the Xbox eco-system dies a long with it as i could just buy the games on a rival platform. Just looking at the other spectrum is all. Love to hear your thoughts on this
They aren’t targeting ps5 players with this ad. If you are a ps5 game you buy Xbox made games and Xbox makes money on that. They are t looking at hardware sales with this - it’s about getting people into the ecosystem who are not already in one.
For me those adverts have no identity. The font work, and the visual elements didn't tell me what was going on. Once I read the words, I wasn't interested to know what they were selling - instead, it said to me that they will pull out of hardware... That they are losing their identity and degrading their old brand. Maybe that's what they wanted but to me, game pass already feels like it's dead and degrades the value of the content creators who have been decimated over the last 2 years of job losses. Bad ad.
Well, that's basically because you are not the target demographic for the ad, since you already know and have an idea of what an Xbox is. The ad is targeting NEW people (who weren't interested before) to help them understand that they are no longer limited by a piece of hardware and can use almost any device they already own to access the ecosystem. And tbh, being able to access part of my catalog and savegames through my Xbox console, laptop, phone, or Fire Stick while traveling is something I could only dream about as a child.
@@Maoholguin People who already know about Xbox are supposed to be the ones spreading the good word to everyone else, its why the fans are important, they are your hype guys. If we dont like what we see, we will tell our families and friends to stay away from xbox, and they will tell their other friends and families to stay away from xbox.
I get the appeal and having options is always a great thing.....but Xbox currently has exclusives. With that now being reported that those are completely gone and are down to timed exclusives at best....the appeal goes with it. Exclusives matter if competitors still put those first and Microsoft feels too early to the game, as usual. They had/have everything to be a competitor, but continuously give Sony the gun and the rounds to load it with. I'm not giving up my Xbox and I'm an ultimate subscriber till 2027, but I find myself bewildered at this approach by them.
The issue isn't exclusive more like if they did made the games only available on the xbox ,the government Religators are gonna be on their ass for becoming a monopoly and Microsoft doesn't want that because it gonna lead to Censorship and lost of control in their market share
I don't know if it's ever occoured to them.. but a bunch of TV ads showing the benefits of gamepass and cost and ways to access it would go a long way.. I'm talking non stop blitzkrieg. The word would get out and people would try it out of curiosity. For some reason they refuse to do that though, they will talk about it in gameshows and print ads and what not, but not a massive tv campaign EXPLAINING the service.
Great video but one problem is you mentioned about exclusive content,they are moving away from exclusive content devaluing the brand in that way because gamers attract other gamers by word of mouth,playstation have the brand recognition,quality and a vast variety of top quality exclusives that all gamers recognise,xbox doesn't have that currently
I tried call of duty, Starfield, and vampire survivors on cloud yesterday and it was actually pretty good. This was a controller paired to my phone. I didn’t notice hardly any lag and even went positive in cod multiplayer. I wasn’t much of a believer in cloud until then. I’ll be experimenting with more games today. The exclusive will be having specific games in each service. Call of Duty and Starfield isn’t on EA Play, Ubisoft+ or PS+
Gamepass won't survive just based on its low price. It needs exclusives the same way Netflix used its exclsuives to lure in subs. Xbox is making it clear they aren't interested in exclusives anymore. That also fits in with Satya Nadella's general vision for Microsoft as a whole, " Supply content and services to all platforms".
@@Cakebattered you are making false equivalences all over the place. The exclusive is having cod in gamepass. The consoles as you know them are seen as DVD players. PS+, EA play, Ubisoft+ do not have access to cod, Starfield in the service or cloud.
@@Cakebattered yeah, just like stranger things isn’t exclusive to any dvd player. That’s how Microsoft sees the gaming consoles now. It is however exclusive to a service, just like stranger things isn’t on amazon prime. The battle will morph into content, market share, and service wars like music and movies have.
Thanks for giving a more positive approach to the topic. I still wonder how the lack of console discounts and availability in Europe fits this narrative. Only time will tell. As of right now I am incredibly frustrated by the Achievement support (or lack thereof) on PC.
Their ad campaign is genius and 'm happy in this direction except for putting games on competing platforms. Putting the xbox ecosystem everywhere is the way to go but I believe they should still have exclusives to the ecosystem itself.
All im going to say is finally someone who sees what i have been seeing who finally gets exactly why i call Xbox an Ecosystem and state that they are growing in that area more games more people more Xbox its a win win situation for gaming i grew up on 360 and xbox one and bought a series X all of which i did because to me this is Xbox a place for young and old alike to share in the one thing we all love doing gaming and watching movies and just sharing in the laughter and joy that comes with friendship this is Xbox and if you dont see it then your missing out
No es lo ideal, pero realmente es extremadamente fácil acceder al servicio, solo tienes que usar un VPN para entrar ya sea por la app o por la web, y una vez dentro y que veas la opción de "Play", puedes apagar el VPN para que no afecte la velocidad de Internet, y aún así podrás jugar desde la nube sin ningún problema. Llevo haciéndolo desde que se lanzó el servicio en USA y funciona perfectamente y en cualquier lado.
great video very interesting insight into the decision making behind the ad campaign when i discussed this same exact advertisement i was more concerned with how we got to this point, over the actual point itself
Great video - I missed the fact that this was mostly targeting users who do not know game pass and indeed once you factor this, this campaign makes a lot more sense. Now I just wish I could play Dragon Age and a long other list on both my PC and my Xbox... well at least I can jump on Indiana Jones on both platforms
You know, I’ve fought this new approach since they announced the original 4 games to PS/Nintendo… but I’m all in now. At the end of the day, if porting our games (hopefully not ALL of them) to other platforms keeps GP going strong, I’m all for it. I’ve been with Xbox since it originally launched, I’m not going anywhere.
These ads still don't communicate what game pass is. I don't think I've ever seen an ad for game pass itself, just the "play day one on gamepass" thing at the end of ads for specific games. Now that they're moving away from exclusives everyone can comfortably stay where they are and still get everything, so people who aren't in their ecosystem wont be compelled to join it.
Buying any of their games would put you in the ecosystem. Everyone who bought call of duty on Playstation or steam joined in the ecosystem. Every penny they specs goes into xbox pockets, and they don't even have to purchase any extra hardware. Some people can't buy multiple platforms, and the ad campaign majestic sure people who can't understand they don't need to in order to enjoy the products. But if they want to, they can.
Every time I think I’ve got it right in the mix on Premiere Pro, by the time it gets compressed by YT it sounds off 😭 Still learning 18 months in 😅 but I’m glad you enjoyed the video 🙏🏼
7:14- and those exclusives are going to PS 11:20- again that first party going to PS5, and saying Xbox is in there best position in their history, 360.....
I will respectfully disagree and state that Microsoft missed an opportunity. I am not a marketing expert but I am a PC gamer as well as a stock investor. Having bought consoles for my children throughout the years. We all remember the Xbox 360 red ring of death. The very poor performance of Xbox One and the lack of first party games. The name Xbox leaves a bad taste in my mouth on a good day. I do not use game pass or the Xbox game bar. "Microsoft"? Yes, I have been using some form of Windows on one of my PC's for 30 years. Microsoft has a good reputation and they should have capitalized on that changing it to Microsoft Gaming. Just use the Xbox brand for the hardware only. Sweep all that bad history under the rug and move on. Xbox even cheated in order to facilitate the new marketing campaign. My gaming system is not an Xbox. I have been playing Bethesda games, Obsidian, etc... for probably two decades. Xbox lost the console war and the parent company used Microsoft money (not Xbox division funds) to buy all those game studios. So to say, "Everything is an Xbox" is insulting. So are they saying that our gaming rigs are a failure that our rich parent had to bailout?
I still can’t play 99% of the games I play on anything but an actually Xbox. So everything isn’t an Xbox when your library isn’t present. For us who’s games don’t come on game pass or for us who buy the games because they get delisted still the messaging is still false
And as new AAA games come out, announce them individually as now available on your Xbox, PC, Mac, fire stick, iPhone, android with XCloud… not mentioning PS5. When PS5 timed release announce that too maybe on a case by case basis.
Whilst all of this may be true it’s unfortunately underpinned by the fact that they just aren’t there yet. That simple fact means that this is very likely to fail. In fact it could indeed do more damage than good.
I’m confident in the vision! As someone making the most of its ecosystem I can honestly say I’ve never been happier with it! Like we’ve all said, it’s not perfect and yes, they’re not there yet - but this is a huge step in the right direction. Glad you enjoyed the video bro! Super proud of this one 🙏🏼🔥
Naw, i trust MS and their goals more than i do internet people guessing the outcome. They are already miles ahead of Sony or Nintendo. The industry just isn't going to move forward without MS. Sony and Nintendo are content to stay stuck in 2005. .
The one aspect I believe Microsoft is missing out on are licensed original and Xbox 360 emulators for cross platform. Ironically emulators are available to use via Xbox consoles. There is a huge and ever growing market for old games added the hardware requirements for older games (as demonstrated by the Switch) makes this an ideal market for phones, TV, and average PC users.
This is nothing but a rebranding of the "Embrace and Extend" strategy that Microsoft used to become the dominate operating system, killing off all competition. Once they make sure you have to stay subscribed to access your games, your screwed. The ole "You will own nothing and be happy" adage applies.
Now that I think about it, making xbox and game pass on a much bigger scale of publicity will make the brand way more popular. More popularity means more people in the eco system. People on the eco system will be driven to buy the console simply due to liking the brand
If MS could add 50 new cloud games each month it would not take very long to get most of the top played games playable via cloud. That would be 600 games in a year they could add. But if they can only add 50 games every 6 months then it's going to move much slower.
Great video here👍🏽 I think Xbox should just partner with the likes of TCL, Hisense and LG to deliver the Xbox app on their smart TVs. This is something they can do with smart phone manufacturers like Xiaomi, Samsung, Huawei to make the Xbox app come as a system app on these devices.
I have been making the same points in discussions about this, but I'm glad that someone in marketing agrees! This campaign isn't targeted at me, and once I realized that, I was able to appreciate it's brilliance.
@@DeadlyHeadley There's no date yet, neither PS5 nor for the XSX|S. But worry not, they'll reveal it as we go closer to the release date. Just like The Outer Worlds 2 was announced as Xbox exclusive and then they flipfloped to include PS5, they'll do it with Fable.
@@DeadlyHeadley This is the problem, microsoft has ruined their identity and messaging so much that we have no reason to think Fable is not coming to Playstation. Remember that they said Indiana Jones and Outer worlds 2 are not coming to PS5, but now they are coming to PS5. You need to be clear with your messaging on what audiences should expect when they invest in your ecosystem else they will hesitate to jump in. Its actually better to be honest that all games are coming to PS instead of making consumers undecisive with your flip flopping communication.
@@DeadlyHeadleyNadella has stated time and time again that he doesn’t like the idea of exclusives. Considering Microsoft wants infinite growth, from their prospective it makes sense to bring all their games to as many platforms as possible.
You guys thinking that this campaign was excellent, have you not seen the numbers of Xbox sales during Black Friday this year? The results are absolutely atrocious! Thanks to the brilliant This is an Xbox campaign. While Sony grew 15% during this period globally, and even Nintendo with an extreme outdated console pulled acceptable numbers (for something with the age of Switch), Xbox sales shrank 30%. It was so bad that Xbox decided to pull out from markets like Poland and Czech Republic. Black Friday is one of the most important dates for sells in the console world and Xbox has committed harakiri
@@TkoddaLee Game Pass sales have stagnated following the numbers for the past year. Microsoft reached Game Pass growing peak after the pandemic, but Game Pass Ultimate sales haven't been as good as expected. The latest industry report known is from February 2024, where the service had ~34M users globally, but an important portion of them are just Game Pass Core users, not Ultimate. At the end it is Ultimate what needs to grow, Core means very little, if anything in revenue for them. It is estimated that Game Pass needs at least 100M users to reach break-even point
Fantastic video. Been trying to show this side of the argument coming from UK& ireland perspective... Xbox is SO far behind the conscience of your average casual gamer here. Some people i know at work that have xboxes, dont even know about game pass or what it is... and when you explain it, they are baffled
I’m hoping Xbox’s strategy works. Gamepass is a larger selling point for me than exclusivity to the extent that I’m not considering a platform that does have it. Things like play anywhere, cloud, and gamepass are a value proposition and one I am more favorable to than walling a game that I enjoy behind a $500 paywall.
It never ceases to amaze me how people freak out over things that, to me, seem self evident. Yes, the marketing sucks for an xbox fan. But you’re exactly right, they’re trying to get the attention of non-xbox fans. Yes, it hurts the brand in the console wars. But obviously Microsoft is done losing in that space. Playstation won, it’s over. Doesn’t have to be a bad thing in the long run. Nintendo lost the “best” console on the market war long ago, but they have perhaps the best video game ecosystem out of all three players. Great video, really appreciate your perspective 🤘🏻
I always find it interesting that hardcore gaming people say the advertising is bad. I can't imagine that they understand what it's like for the target group. But I'm also a person who plays every way I can. I have an Xbox series x, playstation 5, switch and mobile and tablet. My main platform changes every generation and before I bought my current xbox I only used xbox game pass ultimate via cloud because there were 3 Monte for one euro at gamescom last year.
Great video. I get it, people don't like Xbox's new direction, but no one is making you stay with the platform. Since I believe Xbox is the best gaming platform, that's where I'll be.
This is a solid review but imho I think Xbox’s messaging still needs to be clearer that it’s STREAMING. Simply promote it as XCloud. XCloud on your phone. XCloud on your handheld. XCloud on your laptop. XCloud on your smart TV. Save games on one and pickup on another. Of course still promote 400+ games, new games day one as the library to stream. Job DONE.
Still, doesnt change the fact that Satya Nadella and Phil Spencer have said the future of Xbox is multiplatform and will continue porting games to Playstation, and Xbox is not going to have any exclusives anymore
Who cares if they put games on Playstation? The benefit is the ecosystem. First party day and date in gamepass along with a steady flow of 3rd party games dropping monthly, play anywhere games arent locked on to your console and are playable across pc, tablets and mobile devices, along with a huge back compat library are all very valuable things if you enjoy video games.
@@mr.mxyzptlk9756 so if Xbox put their games on PlayStation, does that mean that Xbox will also be PlayStation games? Because we all know how PlayStation loves to lock third party games away from Xbox
this is the future we are heading towards for gaming. Play on any device is genius. Look at why the switch is so successful, its not the exclusives, its the fact you can play anywhere litterly and then come home and play on the tv. Its just cool. Like i can play black ops 6 on my xbox, then on lunch break i play cod on my phone or tablet. I can continue in the living room with the firestick. Or even at college, i can play on the pc during lunch time. This is the future of gaming 😊
With Xbox’s mid cloud gaming experience (GeForce now does it way better)and ps5 getting all of their exclusives I find you’d be getting the worst of all worlds buying into anything from Xbox at the moment.
PlayStation isn't getting all of its exclusives? Xbox hasn't once said that they will? 2 major issues with your comment btw, Gforce now does stream better but that's another £15-£20 a month to use the service. PlayStation might get a few games but it's another £500 to buy the console and £70 per game. Game Pass just needs a £15 sub.
@ThePindar if Xbox updated their servers to match Gforce Now and charged an extra £15-£20 a month I bet you along with the majority of others would have a massive bitch fest over it. Game Pass streaming isn't as good but it's good enough. Sony having better quality games doesn't quite work this gen when over on Metacritic it's actually Xbox with the most 80-90+ rated first party games this gen and actually has new IPs too. The only new first party IP from Sony this gen was Concord.. and we all know how that ended.
As a former Xbox user, I can see why this would be great for those who don't have an Xbox. Accessing games wherever you want is a powerful thing, and with Game Pass, it's a great way to play at a decent price. For me? I just don't see it. Not all of their games, especially the backwards compatible ones that celebrate the past and Xbox's history. Their cloud streaming is good, but it needs to be better, or as good as Sony's offering, and GeForce Now. There are still stutters. And for me, Microsoft's exclusive games (besides the Great Circle) just aren't interesting enough for me. I personally don't see myself going back or resubscribing to Game Pass Ultimate any time soon. Besides, the main point in me not going back to Xbox is their games going over to PlayStation and Nintendo. The more they do that, the little I see in me returning to the Xbox platform. If I have the games from Xbox I want to play, plus PlayStation's games and third parties as well on one console like the PlayStation 5, I'm just going to stay there. But that's my opinion on it. Take that as you will. Thanks for reading.
Great video! I been with Xbox for 23 years! I love my console. I just don’t have any faith their new strategy will make any difference. I just don’t understand why gamers will play Xbox games in a cloud when they can buy those games on Steam, PlayStation and Nintendo.
The "This is an Xbox" ad campaign feels like it is Play Anywhere 2.0. It's just continuing that vision and expanding it They've been doing this for years but they're finally talking about it and really promoting it to people outside of the bubble. And for anyone worried about 3rd party games might stop coming to Xbox, 2024 was one of the best years for support from Japanese developers and publishers. 2 Neptunia games released on Xbox, Square made good on some big misses with the Final Fantasy Pixel Remasters, they released 3 Mana games and Octopath Traveler 2. Next year we have an Atelier game coming to Xbox for the first time from the developer Gust under Koei Tecmo. GenDesign (Former Team Ico devs) just announced a game at the Game Awards and it's going to be coming to Xbox and that dev is basically Playstation royalty with games like Shadow of the Colossus, Ico and the Last Guardian. The big Western 3rd party publishers like EA, Ubisoft and Take Two have always been on Xbox. So what is everyone worried about? Things are looking better than ever unless you're only consuming FUD. Just have fun and play games.
watching this video message more sense and the problem is marketing Xbox should fire the guy in charge and hire someone else who can actually market this
Thanks for such an insightful video! We're excited to keep building a bigger future for more players to enjoy Xbox, wherever they choose to play 💚
Thank you @xbox!
The platform has seen some huge changes this year, all of which have opened up more opportunities for play. BG3 via Cloud is wonderful, and dangerously addictive 😅
please keep console exclusives to the xbox console owners or the brand at itself will dissapear
How can you make the next Netflix for games without having Netflix originals being exclusive to that service
I swear if I hear u mfs say “wherever they choose to play” one more time imma toss ur trash ass console out my window.. why do I even need it any more u mfs clearly forgot about Xbox players.. also exclusivity is what makes a consoles nowadays🤷🏽♂️
Yo make Blizzard put Xbox Achievements in StarCraft & StarCraft 2 campaigns please thanks!
EXCELLENT well crafted video!! Great work, Deadly!
Thank you Colt! 🙌🏼 glad you enjoyed it man
Cope.
@ cringe.
How could you possibly be this dumb? @Ventiezy
It's definitely a great and to the point analysis that doesn't miss the mark of the "This is an Xbox" campaign
This by far is the best video I’ve seen in a while.
All this online hate going around the past few years always confused me as I thought that Xbox’s strategy was painfully clear and simple.
Turns out it was, but the small, (but loud) group of ill-spirited UA-camrs/people on twitter were the problem - clouding and tainting our perception.
Again, thanks for this beautifully crafted video! You earned a subscription! :)
Thank you bro 🙏🏼🙏🏼
I thought the exact same thing. Bravo.
Xbox is dead. Cry harder fanboy
@@MichaelM28 Michael, some free game for you: if you put half as much effort into doing something constructive as you do into telling people to “cry harder” as I’ve seen you do under a few comments here, you’ll get so far in life that you won’t even care about a silly console war. Like me, I own all 3 consoles of this current gen and I play what I want, when I want, without a care in the world. Just some food for thought, lil bro.
Even as someone who's grown up with consoles since the NES, I don't understand how people can't see the benefits of Xbox's approach and why people WOULD want to sign up for their vision of gaming. I was extremely skeptical of Cloud Gaming in any form, but the first time I actually experienced playing a game on break at work right where I left off from my Xbox at home, I was instantly sold. Coupled with Play Anywhere for PC, taking advantage of all the Xbox ecosystem has to offer has radically changed how I experience games in ways I never thought possible. I'm in for it!
@@NeonBirdGames honestly it’s such an exciting time to love playing video games right now! 🙌🏼 thanks for watching! Hope you enjoyed the video ☺️
@@DeadlyHeadley It is, and you're welcome! Great video, and subbed for more :)
@@NeonBirdGames Ponies hate Xbox
Because its leading to the end of xbox consoles
@@NeonBirdGames it’s because what Xbox is offering is done far better by other platforms,cloud gaming is far superior on GeForce now,PlayStation will be getting all of Xbox’s exclusives as well as their own and that just leaves gamepass which is alright value but so is buying(that you’ll own,not rent)games for pc especially if you’re willing to wait for heavy discounts in steam sales,eneba etc.
Really appreciated this insight. Thank you for taking the time do make this (and very well done)!
I've played xbox on my series x, my phone, a fire TV, and my meta quest. As much as I love the novelty of it, practically speaking I'm not sure it matters.
Great video. I’m 31 and have been gaming since 1996 and I own an Xbox, but I actually play a lot of Xbox on my Meta Quest 3 and sometimes my phone.
I even played Xcloud on my Google Chromebook so this is definitely a plus for gamers. I’m probably not going to buy another Xbox in the future, but I’ll definitely keep cloud gaming.
Older gamers hate being told they aren’t the center of the universe.
I'm glad mobile gamers like myself are getting some Xbox love ^^
I'm 60 and I've been down with this for what seems like a very long time now. I've been playing the exact sames games with the exact same saves on PC, phone and the Xbox. This is all old to me.
As an Xbox gamer I understand why gamers misunderstood this advertising. Can't claim I fully understood it but I could tell it was not directed at me. Thank you for this explanation 👍
Thank you for watching! I hope it helped! 🙌🏼
Same. I get the marketing. But Microsoft Xbox's voice isn't talking to me any more, the core console gamer. They're voice seems to be aimed at potential customers.
@@quirkypurplebut that's how business works, you are already a customer so what's changed bar some games to PlayStation for you? You get play anywhere, cloud gaming, free cloud saves, Gamepass etc
@@MightyMorkso if Xbox games are coming to PlayStation, does that mean that I will be getting PlayStation games on my Xbox? Because we all know that Sony loves to lock third party games away from xbox
Great video! I did the math and Game Pass has saved me over $1000 this year if I had bought the games I played instead. It's an INSANE value.
Xbox is whatever you got in your hands 💚
I disagree. A few years ago, MS released Windows 10 Mobile phones. They claimed it was a real PC because this device used Windows 10 operating system. However, most PC gamers were not convinced. PC gamers had their library of games on Steam (Valve's gaming platform). These games did not work on Windows 10 phones. Windows 10 phones was a disaster
Xbox is a device on which you can install games purchased from Xbox Store over the last 16 years.
Nobody in Xbox community wants to buy a PC that is useless for Xbox gamers. PC does not support games we bought. If Microsoft release Xbox with standard Windows 10 it would be a disaster just like Windows 10 phones because this device can't run games people already own
Great video man! Saw your tweet and glad I gave it a watch. Looking forward to more!
Totally diggin' Xbox strategy! Console on the living room, all the PC capability running natively games on the office, and Xcloud for mobile needs, it's just awesome with Gamepass Ultimate
Microsoft keyword "hopping" 😅
Just so you know, we are not scared Xbox stopping making consoles. We are scared of developers stopping making games for Xbox.
Xbox is the biggest game developer in the world
@@omiwankenobi3874 Being the biggest game developer in the world doesnt matter when you dont make 99% of the games that we want to play.
No reason to be. Yes, some games do skip the platform, while at the same time former PS exclusives also arrive to Xbox. But us developers still want to target the Xbox audiences. Why wouldn't we? We want as many players as possible to play our games!
is that why Xbox getting the best third party support that ever getting? atlus games, yakuza, FF14 whcih funny all of them skip xbox360 the best selling one lol
Xbox 3rd party support for new releases is worst than ever. How well are Xbox gamers playing Wukong?
Great video! Smooth clear talking. Lovely stuff Deadly.
As i said before this ad is not for us gamers aware. It's for people unaware
Keep doing this stuff Deadly Headley. Really nice job! Offers a different perspective that makes sense.
Xbox fanboys are coping hard. Acceptance stage is there 😂
The flaw of the ad, and the concept itself, is that the demographic willing to pay $18/month to play console/PC games on a phone or streaming device, who don't already own a console or PC, doesn't exist? Plenty of AAA games have been ported to the iOS store and they don't sell remarkably well. People who want to play AAA games buy PC and consoles, and people who game on tablets and smartphones prefer mobile games.
Genuinely refreshing to watch a video that frames the future of Xbox as 'optimistic' - I can say that when I saw the 'This is an xbox' adverts rolling out, my ears pricked up and I did giggle as the jokes. I can't remember the last time any gaming platform tried something different in their advertising. (well, not for a good number of years anyway - '4 the players' was a good one, but that was over a decade ago)
As a Stadia founder and seeing a marketing that was better than the delivery for 4 years and 3 thousand hours, I salute you for getting it right.
There's a mistake. Not all Xbox GPU games are on consoles .
Manor lords comes to mind. But I'd guess some other games are only on PC for now.
Cheers
Hell Minecraft ain't even on gamepass
@@skeeter3969 it literally is.
@@skeeter3969 Misinformation jak
Great video mate! Fantastic Job!
Great video Deadly. I only have one question. If Xbox and this is based on your video is looking to entice people to the hardware through game pass, if i have a PS5 and the games are coming to the PS5, that incentive in staying in the Xbox eco-system dies a long with it as i could just buy the games on a rival platform. Just looking at the other spectrum is all. Love to hear your thoughts on this
They aren’t targeting ps5 players with this ad. If you are a ps5 game you buy Xbox made games and Xbox makes money on that. They are t looking at hardware sales with this - it’s about getting people into the ecosystem who are not already in one.
Headley becoming famous was on my 2024 bingo card.
For me those adverts have no identity. The font work, and the visual elements didn't tell me what was going on. Once I read the words, I wasn't interested to know what they were selling - instead, it said to me that they will pull out of hardware... That they are losing their identity and degrading their old brand.
Maybe that's what they wanted but to me, game pass already feels like it's dead and degrades the value of the content creators who have been decimated over the last 2 years of job losses. Bad ad.
Bad faith.
Well, that's basically because you are not the target demographic for the ad, since you already know and have an idea of what an Xbox is. The ad is targeting NEW people (who weren't interested before) to help them understand that they are no longer limited by a piece of hardware and can use almost any device they already own to access the ecosystem. And tbh, being able to access part of my catalog and savegames through my Xbox console, laptop, phone, or Fire Stick while traveling is something I could only dream about as a child.
@@Maoholguin People who already know about Xbox are supposed to be the ones spreading the good word to everyone else, its why the fans are important, they are your hype guys. If we dont like what we see, we will tell our families and friends to stay away from xbox, and they will tell their other friends and families to stay away from xbox.
Oh damn, imagine if TV remotes had a green GAME PASS button on them... 😮😮
@@disco4178 NOW we’re talking
I get the appeal and having options is always a great thing.....but Xbox currently has exclusives. With that now being reported that those are completely gone and are down to timed exclusives at best....the appeal goes with it.
Exclusives matter if competitors still put those first and Microsoft feels too early to the game, as usual. They had/have everything to be a competitor, but continuously give Sony the gun and the rounds to load it with.
I'm not giving up my Xbox and I'm an ultimate subscriber till 2027, but I find myself bewildered at this approach by them.
The issue isn't exclusive more like if they did made the games only available on the xbox ,the government Religators are gonna be on their ass for becoming a monopoly and Microsoft doesn't want that because it gonna lead to Censorship and lost of control in their market share
@omarguerrero6417 the ABK deal really did a number on them. Well....I should say the CMA did.
I don't know if it's ever occoured to them.. but a bunch of TV ads showing the benefits of gamepass and cost and ways to access it would go a long way.. I'm talking non stop blitzkrieg. The word would get out and people would try it out of curiosity. For some reason they refuse to do that though, they will talk about it in gameshows and print ads and what not, but not a massive tv campaign EXPLAINING the service.
This is a very well put together video and clears things up. Good job Deadly 👍🏼
Great video, i'm eager to share it for all the Italian Xbox Community to see! Thanks again for the great work, friend!
Thank you so much! I’m glad you enjoyed it! 🙌🏼
Great video but one problem is you mentioned about exclusive content,they are moving away from exclusive content devaluing the brand in that way because gamers attract other gamers by word of mouth,playstation have the brand recognition,quality and a vast variety of top quality exclusives that all gamers recognise,xbox doesn't have that currently
I tried call of duty, Starfield, and vampire survivors on cloud yesterday and it was actually pretty good. This was a controller paired to my phone. I didn’t notice hardly any lag and even went positive in cod multiplayer.
I wasn’t much of a believer in cloud until then. I’ll be experimenting with more games today.
The exclusive will be having specific games in each service. Call of Duty and Starfield isn’t on EA Play, Ubisoft+ or PS+
Gamepass won't survive just based on its low price. It needs exclusives the same way Netflix used its exclsuives to lure in subs. Xbox is making it clear they aren't interested in exclusives anymore. That also fits in with Satya Nadella's general vision for Microsoft as a whole, " Supply content and services to all platforms".
@@Cakebattered you are making false equivalences all over the place.
The exclusive is having cod in gamepass.
The consoles as you know them are seen as DVD players.
PS+, EA play, Ubisoft+ do not have access to cod, Starfield in the service or cloud.
@c.m.c2024 What false equivalency? COD isn't exclsuive to any platform.
@@Cakebattered yeah, just like stranger things isn’t exclusive to any dvd player.
That’s how Microsoft sees the gaming consoles now.
It is however exclusive to a service, just like stranger things isn’t on amazon prime.
The battle will morph into content, market share, and service wars like music and movies have.
Thanks for giving a more positive approach to the topic.
I still wonder how the lack of console discounts and availability in Europe fits this narrative. Only time will tell. As of right now I am incredibly frustrated by the Achievement support (or lack thereof) on PC.
Great video brother!
Their ad campaign is genius and 'm happy in this direction except for putting games on competing platforms. Putting the xbox ecosystem everywhere is the way to go but I believe they should still have exclusives to the ecosystem itself.
Great video headly
Very nicely put together mate
Thank you buddy! 🙏🏼
All im going to say is finally someone who sees what i have been seeing who finally gets exactly why i call Xbox an Ecosystem and state that they are growing in that area more games more people more Xbox its a win win situation for gaming i grew up on 360 and xbox one and bought a series X all of which i did because to me this is Xbox a place for young and old alike to share in the one thing we all love doing gaming and watching movies and just sharing in the laughter and joy that comes with friendship this is Xbox and if you dont see it then your missing out
I like the vision they have but it's difficult to me when I live in Colombia and there's not cloud support here
No es lo ideal, pero realmente es extremadamente fácil acceder al servicio, solo tienes que usar un VPN para entrar ya sea por la app o por la web, y una vez dentro y que veas la opción de "Play", puedes apagar el VPN para que no afecte la velocidad de Internet, y aún así podrás jugar desde la nube sin ningún problema. Llevo haciéndolo desde que se lanzó el servicio en USA y funciona perfectamente y en cualquier lado.
Puedes usar better cloud también 4 minutos tardas en hacer el set up y te va hasta mejor
great video
very interesting insight into the decision making behind the ad campaign
when i discussed this same exact advertisement i was more concerned with how we got to this point, over the actual point itself
Dam dude u killed it. Smart. Informative. Thanks.
Man, this is exactly what I've been trying to explain to folks almost verbatim
Bro gets it, let’s go 🤌🏼🔥👊🏼🚀
Was this really a big revelation everyone missed? The question is about its effectiveness more than anything which we won’t know for a while.
Fantastic video man!
Glad you enjoyed it bro! 🙌🏼
Xbox is expanding for better future 💚
Great video bro 🎉
Thanks dude! 🙌🏼
Great video - I missed the fact that this was mostly targeting users who do not know game pass and indeed once you factor this, this campaign makes a lot more sense. Now I just wish I could play Dragon Age and a long other list on both my PC and my Xbox... well at least I can jump on Indiana Jones on both platforms
You know, I’ve fought this new approach since they announced the original 4 games to PS/Nintendo… but I’m all in now. At the end of the day, if porting our games (hopefully not ALL of them) to other platforms keeps GP going strong, I’m all for it. I’ve been with Xbox since it originally launched, I’m not going anywhere.
These ads still don't communicate what game pass is. I don't think I've ever seen an ad for game pass itself, just the "play day one on gamepass" thing at the end of ads for specific games. Now that they're moving away from exclusives everyone can comfortably stay where they are and still get everything, so people who aren't in their ecosystem wont be compelled to join it.
Not that hard to understand play day one with subscriptions or wait if it comes to ur platform and pay 70$ to play
Buying any of their games would put you in the ecosystem. Everyone who bought call of duty on Playstation or steam joined in the ecosystem. Every penny they specs goes into xbox pockets, and they don't even have to purchase any extra hardware. Some people can't buy multiple platforms, and the ad campaign majestic sure people who can't understand they don't need to in order to enjoy the products. But if they want to, they can.
As a Retrogamer I play my Series X more than my PS5....
Don't Trust this Man... He eats Pineapple on his Pizza!
🤣🤣
This is fantastic well made video, very informative.
Music was a bit loud in the mix on mobile devices, couldn't hear you very well. But good video otherwise
Every time I think I’ve got it right in the mix on Premiere Pro, by the time it gets compressed by YT it sounds off 😭
Still learning 18 months in 😅 but I’m glad you enjoyed the video 🙏🏼
7:14- and those exclusives are going to PS
11:20- again that first party going to PS5, and saying Xbox is in there best position in their history, 360.....
I will respectfully disagree and state that Microsoft missed an opportunity. I am not a marketing expert but I am a PC gamer as well as a stock investor.
Having bought consoles for my children throughout the years. We all remember the Xbox 360 red ring of death. The very poor performance of Xbox One and the lack of first party games. The name Xbox leaves a bad taste in my mouth on a good day. I do not use game pass or the Xbox game bar.
"Microsoft"? Yes, I have been using some form of Windows on one of my PC's for 30 years. Microsoft has a good reputation and they should have capitalized on that changing it to Microsoft Gaming. Just use the Xbox brand for the hardware only. Sweep all that bad history under the rug and move on.
Xbox even cheated in order to facilitate the new marketing campaign. My gaming system is not an Xbox. I have been playing Bethesda games, Obsidian, etc... for probably two decades. Xbox lost the console war and the parent company used Microsoft money (not Xbox division funds) to buy all those game studios. So to say, "Everything is an Xbox" is insulting. So are they saying that our gaming rigs are a failure that our rich parent had to bailout?
XBox on console, PC, mobile and cloud is a great thing.
But it should be on their own platforms.
Being on PS5 and Switch hurts the brand.
These are the wisest words I've ever heard about the current situation and strategy of xbox. Everyone should see this video
I still can’t play 99% of the games I play on anything but an actually Xbox. So everything isn’t an Xbox when your library isn’t present. For us who’s games don’t come on game pass or for us who buy the games because they get delisted still the messaging is still false
And as new AAA games come out, announce them individually as now available on your Xbox, PC, Mac, fire stick, iPhone, android with XCloud… not mentioning PS5. When PS5 timed release announce that too maybe on a case by case basis.
Whilst all of this may be true it’s unfortunately underpinned by the fact that they just aren’t there yet.
That simple fact means that this is very likely to fail. In fact it could indeed do more damage than good.
Great video though.
I’m confident in the vision! As someone making the most of its ecosystem I can honestly say I’ve never been happier with it!
Like we’ve all said, it’s not perfect and yes, they’re not there yet - but this is a huge step in the right direction.
Glad you enjoyed the video bro! Super proud of this one 🙏🏼🔥
Naw, i trust MS and their goals more than i do internet people guessing the outcome. They are already miles ahead of Sony or Nintendo. The industry just isn't going to move forward without MS. Sony and Nintendo are content to stay stuck in 2005. .
The one aspect I believe Microsoft is missing out on are licensed original and Xbox 360 emulators for cross platform. Ironically emulators are available to use via Xbox consoles. There is a huge and ever growing market for old games added the hardware requirements for older games (as demonstrated by the Switch) makes this an ideal market for phones, TV, and average PC users.
Thanks for such an insightful video
@@02sanupp bro 🙏🏼🙏🏼❤️
This is nothing but a rebranding of the "Embrace and Extend" strategy that Microsoft used to become the dominate operating system, killing off all competition. Once they make sure you have to stay subscribed to access your games, your screwed. The ole "You will own nothing and be happy" adage applies.
you still won't own anything if you purchase digitally or go physical, you just purchase a licensee
Now that I think about it, making xbox and game pass on a much bigger scale of publicity will make the brand way more popular. More popularity means more people in the eco system. People on the eco system will be driven to buy the console simply due to liking the brand
If MS could add 50 new cloud games each month it would not take very long to get most of the top played games playable via cloud. That would be 600 games in a year they could add. But if they can only add 50 games every 6 months then it's going to move much slower.
Much of the timeframe is based on MS's success in getting third-party developers to support this idea.
Well, how much you wanna bet the ad wont work?
The ad campaign isn’t really for existing Xbox users. Well thought out presentation. 👍
Great video here👍🏽 I think Xbox should just partner with the likes of TCL, Hisense and LG to deliver the Xbox app on their smart TVs. This is something they can do with smart phone manufacturers like Xiaomi, Samsung, Huawei to make the Xbox app come as a system app on these devices.
I have been making the same points in discussions about this, but I'm glad that someone in marketing agrees! This campaign isn't targeted at me, and once I realized that, I was able to appreciate it's brilliance.
Finally, some sense.
My guy.
@7:17 "Have a keen interest in exclusive titles that Xbox offers"
What exclusive titles? They're all going to PS5 and Switch (where possible).
When’s Fable’s PS launch date?
@@DeadlyHeadley There's no date yet, neither PS5 nor for the XSX|S. But worry not, they'll reveal it as we go closer to the release date. Just like The Outer Worlds 2 was announced as Xbox exclusive and then they flipfloped to include PS5, they'll do it with Fable.
@@DeadlyHeadley This is the problem, microsoft has ruined their identity and messaging so much that we have no reason to think Fable is not coming to Playstation. Remember that they said Indiana Jones and Outer worlds 2 are not coming to PS5, but now they are coming to PS5. You need to be clear with your messaging on what audiences should expect when they invest in your ecosystem else they will hesitate to jump in. Its actually better to be honest that all games are coming to PS instead of making consumers undecisive with your flip flopping communication.
@@DeadlyHeadleyNadella has stated time and time again that he doesn’t like the idea of exclusives. Considering Microsoft wants infinite growth, from their prospective it makes sense to bring all their games to as many platforms as possible.
You guys thinking that this campaign was excellent, have you not seen the numbers of Xbox sales during Black Friday this year? The results are absolutely atrocious! Thanks to the brilliant This is an Xbox campaign. While Sony grew 15% during this period globally, and even Nintendo with an extreme outdated console pulled acceptable numbers (for something with the age of Switch), Xbox sales shrank 30%. It was so bad that Xbox decided to pull out from markets like Poland and Czech Republic.
Black Friday is one of the most important dates for sells in the console world and Xbox has committed harakiri
Gamepass make more money then console 😂😂😂selling a console ur selling it at a loss
@@TkoddaLee Game Pass sales have stagnated following the numbers for the past year.
Microsoft reached Game Pass growing peak after the pandemic, but Game Pass Ultimate sales haven't been as good as expected. The latest industry report known is from February 2024, where the service had ~34M users globally, but an important portion of them are just Game Pass Core users, not Ultimate. At the end it is Ultimate what needs to grow, Core means very little, if anything in revenue for them. It is estimated that Game Pass needs at least 100M users to reach break-even point
Fantastic video. Been trying to show this side of the argument coming from UK& ireland perspective...
Xbox is SO far behind the conscience of your average casual gamer here. Some people i know at work that have xboxes, dont even know about game pass or what it is... and when you explain it, they are baffled
Great video!!! Continue to take people to school. 👍
Cheers,
goldsh3ll
I’m hoping Xbox’s strategy works. Gamepass is a larger selling point for me than exclusivity to the extent that I’m not considering a platform that does have it. Things like play anywhere, cloud, and gamepass are a value proposition and one I am more favorable to than walling a game that I enjoy behind a $500 paywall.
going after an audience thats on playstation and pc camps already, should be focusing on quality titles like sony has done for decades
It never ceases to amaze me how people freak out over things that, to me, seem self evident.
Yes, the marketing sucks for an xbox fan. But you’re exactly right, they’re trying to get the attention of non-xbox fans.
Yes, it hurts the brand in the console wars. But obviously Microsoft is done losing in that space. Playstation won, it’s over. Doesn’t have to be a bad thing in the long run. Nintendo lost the “best” console on the market war long ago, but they have perhaps the best video game ecosystem out of all three players.
Great video, really appreciate your perspective 🤘🏻
I always find it interesting that hardcore gaming people say the advertising is bad. I can't imagine that they understand what it's like for the target group. But I'm also a person who plays every way I can. I have an Xbox series x, playstation 5, switch and mobile and tablet. My main platform changes every generation and before I bought my current xbox I only used xbox game pass ultimate via cloud because there were 3 Monte for one euro at gamescom last year.
Great video. I get it, people don't like Xbox's new direction, but no one is making you stay with the platform. Since I believe Xbox is the best gaming platform, that's where I'll be.
This is a solid review but imho I think Xbox’s messaging still needs to be clearer that it’s STREAMING. Simply promote it as XCloud.
XCloud on your phone. XCloud on your handheld. XCloud on your laptop. XCloud on your smart TV. Save games on one and pickup on another.
Of course still promote 400+ games, new games day one as the library to stream.
Job DONE.
Still, doesnt change the fact that Satya Nadella and Phil Spencer have said the future of Xbox is multiplatform and will continue porting games to Playstation, and Xbox is not going to have any exclusives anymore
They never said that so there’s no fact to change.
Who cares if they put games on Playstation? The benefit is the ecosystem. First party day and date in gamepass along with a steady flow of 3rd party games dropping monthly, play anywhere games arent locked on to your console and are playable across pc, tablets and mobile devices, along with a huge back compat library are all very valuable things if you enjoy video games.
@@tyjones9864Google it bro. CEO of Microsoft confirmed it on Monday. Everything goes to Playstation from now on...
@@mr.mxyzptlk9756 so if Xbox put their games on PlayStation, does that mean that Xbox will also be PlayStation games? Because we all know how PlayStation loves to lock third party games away from Xbox
this is the future we are heading towards for gaming. Play on any device is genius. Look at why the switch is so successful, its not the exclusives, its the fact you can play anywhere litterly and then come home and play on the tv. Its just cool. Like i can play black ops 6 on my xbox, then on lunch break i play cod on my phone or tablet. I can continue in the living room with the firestick. Or even at college, i can play on the pc during lunch time. This is the future of gaming 😊
Great vid mate.
With Xbox’s mid cloud gaming experience (GeForce now does it way better)and ps5 getting all of their exclusives I find you’d be getting the worst of all worlds buying into anything from Xbox at the moment.
PlayStation isn't getting all of its exclusives? Xbox hasn't once said that they will?
2 major issues with your comment btw, Gforce now does stream better but that's another £15-£20 a month to use the service. PlayStation might get a few games but it's another £500 to buy the console and £70 per game. Game Pass just needs a £15 sub.
@@Sladey1601 that doesn't change the fact that Xbox cloud is trash compared to Nvidia and their games aren't really at the quality of a Sony exclusive
@ThePindar if Xbox updated their servers to match Gforce Now and charged an extra £15-£20 a month I bet you along with the majority of others would have a massive bitch fest over it. Game Pass streaming isn't as good but it's good enough. Sony having better quality games doesn't quite work this gen when over on Metacritic it's actually Xbox with the most 80-90+ rated first party games this gen and actually has new IPs too. The only new first party IP from Sony this gen was Concord.. and we all know how that ended.
@@ThePindarpony alert
@@saifoalfalahi4905 sorry I only own a pc that funnily enough runs with windows
ASMR explanation.
Thank you for your very thorough analysis, you opened the eyes of many of us 🙏.
So the person in the video is an xbox fanboy telling us why xbox is winning?
You need to re-edit this down to 4 mins. Most of this is re-wording the same information over and over and over and over.
Yes all the games are on steam but not Xbox store on pc which I saw is also changing very exciting times. I love this video.
As a former Xbox user, I can see why this would be great for those who don't have an Xbox. Accessing games wherever you want is a powerful thing, and with Game Pass, it's a great way to play at a decent price.
For me? I just don't see it. Not all of their games, especially the backwards compatible ones that celebrate the past and Xbox's history. Their cloud streaming is good, but it needs to be better, or as good as Sony's offering, and GeForce Now. There are still stutters. And for me, Microsoft's exclusive games (besides the Great Circle) just aren't interesting enough for me. I personally don't see myself going back or resubscribing to Game Pass Ultimate any time soon.
Besides, the main point in me not going back to Xbox is their games going over to PlayStation and Nintendo. The more they do that, the little I see in me returning to the Xbox platform. If I have the games from Xbox I want to play, plus PlayStation's games and third parties as well on one console like the PlayStation 5, I'm just going to stay there.
But that's my opinion on it. Take that as you will. Thanks for reading.
Great video! I been with Xbox for 23 years! I love my console. I just don’t have any faith their new strategy will make any difference. I just don’t understand why gamers will play Xbox games in a cloud when they can buy those games on Steam, PlayStation and Nintendo.
Bro just casually dropped the best take on this issue.
@@DanielBeattyDefinition I really did, didn’t I 😅😅
The "This is an Xbox" ad campaign feels like it is Play Anywhere 2.0. It's just continuing that vision and expanding it They've been doing this for years but they're finally talking about it and really promoting it to people outside of the bubble.
And for anyone worried about 3rd party games might stop coming to Xbox, 2024 was one of the best years for support from Japanese developers and publishers. 2 Neptunia games released on Xbox, Square made good on some big misses with the Final Fantasy Pixel Remasters, they released 3 Mana games and Octopath Traveler 2.
Next year we have an Atelier game coming to Xbox for the first time from the developer Gust under Koei Tecmo.
GenDesign (Former Team Ico devs) just announced a game at the Game Awards and it's going to be coming to Xbox and that dev is basically Playstation royalty with games like Shadow of the Colossus, Ico and the Last Guardian.
The big Western 3rd party publishers like EA, Ubisoft and Take Two have always been on Xbox. So what is everyone worried about? Things are looking better than ever unless you're only consuming FUD.
Just have fun and play games.
This was a great breakdown of their new direction
Cloud gaming is amazing playing on break at work is totally worth it
Nice work! 💯
Hello from Spain
¡Hola!
watching this video message more sense and the problem is marketing Xbox should fire the guy in charge and hire someone else who can actually market this
Headley going viral!! 🔥🔥🤙
Got my sub…well done sir. Us boomers are no longer the primary demographics
If Xbox continues to make powerhouse consoles where i can just turn it on and game on a fantastic online infastructure ill be happy.