The Art & Science of Breaking Music & Artists - Interview with A&R Executive Rachel Cragg, Nettwerk

Long-time Artist manager, A&R executive and music festival relations executive Rachel Cragg - who has worked with musical artists ranging from Beastie Boys to Radical Face - joins CREATV U's Chairman Peter Csathy for a live conversation and Q&A about her insights into the music business. Rachel discusses her "secret formula" for optimizing the chances of artists getting their songs heard (and building an audience) in our streaming-led world dominated by Spotify and others (that discussion starts at the 26:25 minute mark). Rachel also discusses how she broke into (and succeeded in) the industry -- gives advice to others -- and why, even with her great career success, she is currently enrolled in an executive MBA program (that begins at the 8:00 minute mark following Peter's introduction of CREATV U). Rachel also discusses how Artists are coping during the pandemic's halt to all touring - and new ways to engage with their fans and earn a living.
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