"People buy things that prove what they believe"... that was mind blowing. Even though it explains how to attract consumers, it also reveals answers to human behavior in other aspects of life . E.g. what a person believes about themselves and how they "buy" into ideals to "prove" their stance on it
hahaha actually it is not why you do it. But people buy if you don't do it for your own self interest, which is the reason they want to know why and compels buys unconciously.
If ask why 5 times to get to the core of why you do what you do it helps a ton. It's the basis for everything I do now. For my, my core why is to maximize the well-being of humanity, which is the ultimate basis of meaning.
A hypnotic speech. He knows when he should stop, wait and talk again. Words are so clear you can even count. Voice tone is up and down to emphasize the words. That should be the way how a person gives a speech.
1. If you talk about what you believe, you will attract those who believe what you believe. 2. They buy why you do it. What you do simply proves what you believe. 3. People will do the things that prove what they believe. 4. People who believed what he believed took his cause, and they made it their own, and they told people. 5. Leaders are those who inspire us. 6. Not until all the laws that are made by men are consistent with the laws made by the higher authority will we live in a just world. Thank you for the truth.
@@akiraishibe1561 didn't think it might've come across rude, untill you replied. Maybe be my dutchness which isn't an excuse but a reasoning. Wasn't so much reflecting on you, but the comment. You keep your secret safe Akira. 👍🏽✌🏽
0:15 -Apple 0:53-Martin luther king 1:00- Wright brothers 1:43 -How leaders think ... golden circle 🤔 3:00 - those leaders think outside to inside 5:55 - biology 🤔 8:15 - Samuel pierpont langley 9:43 - Oliver n Wilbur 11:00 - law of diffusion of innovation 12:24 - innovators are driven by gut decisions 13:00 TiVo - commercial failure 15:26 bad orator but still made it 17:08 -Politicians 🤔
I just bought and listened to his 1st two books on Audible. I've become obsessed with The Golden Circle and finding my personal "Why." I'll admit, I now go full "fanboy" over Somon's stuff.
When Simon Sinek made the statement, "Great leaders think, act, and communicate the same way and it is completely backwards from everyone else," he did a fantastic job at both setting up the stage for his platform as well as genuinely grabbing my attention because from that point forward I was invested in his explanation to that statement. The Golden Circle model he created in regards to What, How, and Why is an excellent visual tool that simplified his explanation of how these inspired leaders think from the inside out versus how everyone else thinks from the outside in. I particularly liked how he linked his model to the layers in the human brain and how the outside part of the brain deals with language and the ability to understand figures and facts but the real accomplishment is speaking to the inside part of the brain that drives behavior and where decision-making originates. That is the part of the brain that the inspired leaders talk to and get you to believe in what they believe and create a sense of trust and loyalty as opposed to throwing facts and numbers at you.
This is one of the best Ted talks I’ve had yet to see. I enjoyed the way he spoke throughout the entirety of the video; to get each message across. And the fact that it’s over 10 years old. Incredible.
I first saw this around 10 years ago and it encouraged me to learn, analyse and study more to try and understand motivation. Mine and thst of those around me. Genuinely changed the way i interact with everything. Thanks Simon.
One of the most comprehensive explanations of breaking down a vision! An excellent illustration of reverse engineering the components of a vision in order to drive commitment throughout an organization. Well done!
Learning the keys to financial freedom -> Applying -> Sharing it with others to help them build their fortune If I build people; people will build my business they will choose me for my “WHY” not for my “WHAT”
Discovered this guy as a teen and forgot about him. Started an e-commerce that I shut down due to bad timing (high inflation, supply chain issues, pandemic) and seeing this dude speak decades later is like a fire started beneath my seat. Great speaker, Bout to consume a lot of vids on the guy.
I mean, it IS a presentation, and that sounded like a prop plane, why would a prop plane be flying over a convention center in Washington? It's probably just a sound effect to reinforce his point, and it was clearly VERY effective.
Agreed, BUT.... it's all results. He says 'this person tried making pkanes to get rich, but that was a result, not the WHY. The wright bro's wanted to change the WORLD" ... that's just a different result bro. WHY did that one guy try to invent flying machine? WHY? lots of reasons why. Why did the wright bro's do it? For other reasons.
There are leaders(hold power and authority)and there are those who lead(inspire)...we follow those who lead not because we have to but because we want to. We follow those who lead, not for them, but for ourselves! Niiiiiceeee
i loved his book "start with why"! it's what got me to quit my dreaded day-job, start my own business and become more active on youtube. thank you, simon!
I decided its time to rewatch this in 2022 . I get to enjoy this explanation at home while many dont have access to this . Realising this makes me feel lucky and blessed and i express gratitude
It´s interesting to see how the impact of the message changes when you know where to start. Here it's shown that emotionality is important in the speech, finally achieving a connection with the audience is the key to success.
This video has had a profound impact on me since the time I first saw it in 2012. It has been a part of change in my approach towards the way I present things , the way I train people , the way I look at things. I have been revisiting this video over and over again and every time it sinks in more deeply. Inspiring to the core. It all begins with Why.. Thank you Simon for bringing out this to us. Would love to really connect with you in person
Simon is an amazing speaker. I enjoyed how he correlated the major components of the brain with the inside-out approach of the "golden circle." The traditional approach that works from the outside does not drive behavior. To inspire people to adopt a new idea, you must talk about what you believe and why. When people believe what you believe, they will support your cause.
I learned this principle from a manager in the fitness industry. We called it the X factor- the “why” behind the “what” you want to accomplish. Been working well in my life.
I’m about to start a new job and I was nervous but I feel armed with great insight now that I know the WHY. The company’s why, my why, and finding my customer’s why. So inspiring. Thank you!
Really liked the “why” subject, how he talked about what is everyone’s “why” in life. We must take an initiative in our lives to become great leaders. Without having a “why” we will struggle becoming great leaders
This is really true. When I am interviewing job candidates I barely look at the CV and transcript. I want to know what they believe and what they're passionate about.
Well.. why exactly do you do HR work? Everyone (I'd say 85% ppl) wants a job cos of money in the end. By not checking their CV you're saying their whole life has been useless up till now.
The concept is simple, but the effects are powerful, and the practice of this is not common. In which if you break it down it's communicating with someone's emotions, desires, and lower brain thoughts & or feelings. And then moving ahead to talking to their higher brain of logic & reasoning. So when you think about people are doing things not just because it makes sense, or because it makes sense at all, but because they're inspired. Matter of fact a person can be so inspired by something that they'll make sense out of what doesn't make sense just so they can do it.
This remains one of the all-time most inspirational and important talks I have ever heard. I've listened to this about once or twice a year every year since 2012. Simon has so many exceptional talks; he's really quite a guy.
This was eye opening. For the longest time I saw what other people do and saw what I waned to to do first and chased that with no avail. Looking back I have realized that I should come up with my own ‘why’ and do the things that fulfill that. Come up with a clear why than make a plan to achieve that propose.
I love that when he says flight around 10:27 you can hear a plane in the background. It is perfect and sells it on a higher, albeit unintended, level. Or maybe it wasn't unintended and he is just that good?
I was surprised to rediscover this TED Talk from over a decade ago, which perfectly aligns with my startup's vision under the guidance of our two founders: building a company with a clear 'why,' attract like-minded individuals who share the same beliefs, driven by a greater cause, purpose, and unwavering belief.
"People don't buy what you do, they buy why you do it." Amazing. Such a great presentation and explanation on how leaders inspired action throughout our world.
This speech is that one thing every human should listen to. It's not just about selling things, it roots deep down to the core principles of our existence, revealing the ultimate recipe to a fullfilling and balanced life. People don't buy what you do, they buy why you do it. This is always going to be my Northstar.
I have watched this video a multiple times before today, but today is the first time i have really understood what simon is really trying to communicate. Thankk you for this 💕
I have watched and shared this video so many times. When I talk about TED to others, if they have never seen it, this is the one i bring up. I wish I could have lunch with this guy to pick his brain a little.
They played this one in the training session, train the trainer and coach the coach at EY back in 2015. This made a deep impression on me and so many years later it still is so relatable to revisit!
Not the first time he talks about the Wright Brothers, the second time... around 10:30... there is a plane that flies over, you can hear it very distinctly. Good catch man! lol
Das ist genau was ich brauche, um mein Unternehmen nach diesem Prinzip auszurichten! Ich möchte meine potenziellen Kunden nicht überreden ein Produkt zu kaufen, sondern ich möchte sie an meinen Überzeugungen und Visionen teilhaben lassen!
Love this talk and loved his book "Start with Why" I just read it in the summer and I feel like I've finally found my sense of purpose with my life. I've found my why! I've began a personal development journey on UA-cam and I hope to inspire more youths to take charge of their lives! And build the best life ever!
My all-time favorite video. I loved the book, too. I re-watch this video a couple times a year. The concepts are simple, but being human, it is so easy to forget how important the "why" is. Thank you Simon!
I thought the same Thing ! ! ! Airplane sound .... soooo subtle. We could figure it out by listening for any other subtle sound effects during his talks
@musofede "loosing a lot of money" And what does that mean? You picked up that it was negative from the media, but you don't know what it means for Tesla.
How the successful function is a general truth of difference. I call it the "backing into the room" phenomenon. This is how most people function. You need to turn it around. Instead of forcing children to "love" reading what YOU want them to read, discover what they love and have them read about that. Instead of trying to impress the potential employer with your credentials, learn about all the major issues and needs of the company and then tell them what you can do for them. Instead of discovering the best pedagogical techniques or developing one-size-fits-all education, find out what the individual loves, needs, lives and breathes and teach to that. Instead of just doing what everyone else is doing in whatever field, do something different, really anything, and you'll have a much greater chance at success especially if it's something you believe in. Peace!
Exactly! It really is so simple. Easy research, basic research, and more background research. Find the why and you'll have the what. Inspire. Peace. ✌️
Some could disagree with you on this due to that this talk may have taken place near an airport. I will claim this because of I belive I noticed flight sounds in other parts of the video just because I where made extra aware of flight sounds after the the so called perfect catch at 10:26. Anyways, we would never have heard flightplanes if it where not for the extremely poor equipment used in this talk. So out of that point we can conclude that the organizers of this talk belong to the bottom 16% Sinek refers to on 11:26.
I keep coming back to this video every few years and am still shocked at how little of it has been reflected in the minds of our leaders in recent years. It is up to us to do this ourselves! Over and over again - just hoping that something changes! changes nothing! As other wise people have said: Change starts with each individual - immediately! The most difficult thing is to believe - the first step is the most important! and the 2 most difficult - to accept the fact, to accept, that after the first step a second and third and many more will follow and that one also sometimes takes the wrong way, recognizes this and learns - that it is not bad to take another way! Bad is - to stand still!
I discovered the BE DO HAVE Model in 1974 at the conclusion of an est training at the SF Fairmont Hotel. Learning how to live in this model is a life long lesson.
10:27 Is the plane sound in the background a sound effect, or is it pure coincidence that there is a plane in the background while Simon speaks about how the Wrigtht brother took flight?
Thank you for this inspiring speech. You have beautifully summarized the essence of leadership - to believe, to share, and to move others to action. Your ideas have gained even more meaning with the examples of Apple, Martin Luther King, and the Wright Brothers. Bringing people together for a purpose is truly a valuable skill.
nice! i just made a video about the TOP 5 personal development TED talks and i just had to include this one. 🙂this talk honestly changed the way i look at the world in under 20 minutes. thank you!
17:07 - Dr. Martin Luther King gave the "I have a Dream"-Speech, not the "I have a Plan"-Speech. That's the Point. That's inspiring.
People need to change in America ❌
I believe people need to change in America ✅
0000⁰0000000000000
"People buy things that prove what they believe"... that was mind blowing. Even though it explains how to attract consumers, it also reveals answers to human behavior in other aspects of life . E.g. what a person believes about themselves and how they "buy" into ideals to "prove" their stance on it
This talk is more than 10 years but it's the first one to make me realize just how important trust is and how hard it is to earn it.
true
this changed my life and career forever..
itsm may not the that hard if we can communicate it simple and clear...dnt u think
@@startupstorytellerYes, fully agree.
Trust is the center of life.
"People don't buy what you do, They buy why you do it."
True line
basis of a strong value proposition. great quote!!!
I came here because of a tiktok video said he repeats it 7 times
hahaha actually it is not why you do it. But people buy if you don't do it for your own self interest, which is the reason they want to know why and compels buys unconciously.
No they don't. They buy for many reasons including vanity or shame or group socialization or they just need a good tool for a particular goal.
“people dont believe what you believe, they believe why you believe it” - simon s
I just spent a few hours writing down "why" I do what I do... it takes some effort but it'd worth it. this video is excellent, thank you!
Are you still reaping the benefits off of this, or was it just a phase?
I'd like to know too
If ask why 5 times to get to the core of why you do what you do it helps a ton. It's the basis for everything I do now. For my, my core why is to maximize the well-being of humanity, which is the ultimate basis of meaning.
I refuse to do this. It would just make me sad.
Coach Alex Fischer
I had the honor of presenting in the same seminar in Germany with Simon. Simon is extremely modest and the most genuine person I've ever met.
Gotta get this BIG BOOK hope i can keep up varirey
Thanks Allno
@@allnomasour4025 0
Wow that’s amazing
Hidden brag not so well hidden
A hypnotic speech. He knows when he should stop, wait and talk again. Words are so clear you can even count. Voice tone is up and down to emphasize the words. That should be the way how a person gives a speech.
1. If you talk about what you believe, you will attract those who believe what you believe.
2. They buy why you do it. What you do simply proves what you believe.
3. People will do the things that prove what they believe.
4. People who believed what he believed took his cause, and they made it their own, and they told people.
5. Leaders are those who inspire us.
6. Not until all the laws that are made by men are consistent with the laws made by the higher authority will we live in a just world.
Thank you for the truth.
Thanks brooo😂😂
While helpfull. This is the "What" comment. If you look 1 up, That's the "Why" comment. 😅👍🏽
@@BillyJupiterIt's a note. Only "What" I've learned. My "Why" is secret (not described). Sorry, but thanks.
It's a note. Only "What" I've learned. My "Why" is secret (not described). Sorry, but thanks.
@@akiraishibe1561 didn't think it might've come across rude, untill you replied. Maybe be my dutchness which isn't an excuse but a reasoning.
Wasn't so much reflecting on you, but the comment. You keep your secret safe Akira. 👍🏽✌🏽
0:15 -Apple
0:53-Martin luther king
1:00- Wright brothers
1:43 -How leaders think ... golden circle 🤔
3:00 - those leaders think outside to inside
5:55 - biology 🤔
8:15 - Samuel pierpont langley
9:43 - Oliver n Wilbur
11:00 - law of diffusion of innovation
12:24 - innovators are driven by gut decisions
13:00 TiVo - commercial failure
15:26 bad orator but still made it
17:08 -Politicians 🤔
Thanks. I was watching this for homework.
@@josantiago3652 😊👍
Well articulated timelines. Great work! Thanks! 👍🏽
@@kasirajm457 😊👍
You are a real one....
every time I hear one of this guys talks I feel like I learn more from his short talks then I do in 2-4 years of college.
Absolutely. I feel like Ted Talks are always worth of spending times listening to them.
Why? IBelive in Commitment !
ua-cam.com/video/NIvdQYtprKI/v-deo.html
I just bought and listened to his 1st two books on Audible. I've become obsessed with The Golden Circle and finding my personal "Why." I'll admit, I now go full "fanboy" over Somon's stuff.
Hahaha true
When Simon Sinek made the statement, "Great leaders think, act, and communicate the same way and it is completely backwards from everyone else," he did a fantastic job at both setting up the stage for his platform as well as genuinely grabbing my attention because from that point forward I was invested in his explanation to that statement. The Golden Circle model he created in regards to What, How, and Why is an excellent visual tool that simplified his explanation of how these inspired leaders think from the inside out versus how everyone else thinks from the outside in. I particularly liked how he linked his model to the layers in the human brain and how the outside part of the brain deals with language and the ability to understand figures and facts but the real accomplishment is speaking to the inside part of the brain that drives behavior and where decision-making originates. That is the part of the brain that the inspired leaders talk to and get you to believe in what they believe and create a sense of trust and loyalty as opposed to throwing facts and numbers at you.
This is one of the best Ted talks I’ve had yet to see. I enjoyed the way he spoke throughout the entirety of the video; to get each message across. And the fact that it’s over 10 years old. Incredible.
This continues to be a great reminder, "Those who start with WHY have ability to inspire others." Thanks Simon!
Lies again? Sheng Siong
@@NazriB what you mean ?
google
good
"We believe what they believe and thats why they sacrifice their sweat tear and blood, not for you, but for what they believe."
So true.
Thuy Tran I
The flow of his oration just makes this whole message that much more powerful.
I first saw this around 10 years ago and it encouraged me to learn, analyse and study more to try and understand motivation. Mine and thst of those around me. Genuinely changed the way i interact with everything. Thanks Simon.
One of the most comprehensive explanations of breaking down a vision! An excellent illustration of reverse engineering the components of a vision in order to drive commitment throughout an organization. Well done!
In the marketing world this is such an iconic presentation - this will still be relevant in decades to come
Found my "WHY" a few months back and boy there's no turning back ever since that day !!
THEN TELL ME! I am very curious, and everyone who found his or her or their why, has to be heard!
Learning the keys to financial freedom -> Applying -> Sharing it with others to help them build their fortune
If I build people; people will build my business they will choose me for my “WHY” not for my “WHAT”
And how is that working out for you? Hope to hear good news :)
Can you give us an update
Discovered this guy as a teen and forgot about him. Started an e-commerce that I shut down due to bad timing (high inflation, supply chain issues, pandemic) and seeing this dude speak decades later is like a fire started beneath my seat. Great speaker, Bout to consume a lot of vids on the guy.
At 10:24 you can hear a plane roar by at the exact time he announces the Wright brothers success on taking flight for the first time. -Synchronicity
Amazing really, there are no coincidences
I read your comment at that exact moment!! Awesome!
I mean, it IS a presentation, and that sounded like a prop plane, why would a prop plane be flying over a convention center in Washington? It's probably just a sound effect to reinforce his point, and it was clearly VERY effective.
I was thinking the same, but then I heared another plane by the end of the speech@@chickenpotpie4045
@@daddywarbucsThat is the *definition* of a coincidence.
This is such a great video with a powerful message: “people don’t buy WHAT you do, they buy WHY you do it”!
HI MR KEITH HATHAWAY.
I LIKE THAT OPTION !THANKS
Agreed, BUT.... it's all results. He says 'this person tried making pkanes to get rich, but that was a result, not the WHY. The wright bro's wanted to change the WORLD"
... that's just a different result bro. WHY did that one guy try to invent flying machine? WHY? lots of reasons why. Why did the wright bro's do it? For other reasons.
There are leaders(hold power and authority)and there are those who lead(inspire)...we follow those who lead not because we have to but because we want to. We follow those who lead, not for them, but for ourselves! Niiiiiceeee
i loved his book "start with why"! it's what got me to quit my dreaded day-job, start my own business and become more active on youtube. thank you, simon!
Wolkify hey what's the name of his book?
as i said, "start with why" 😉
@@moritzschroder that's awesome!!
hahahaha
All my businesses have been inspired by Simon Sinek. @_moodstudio @w6Studio
Any 2019 pal? This video will never age and honestly he repeated peopledontbuywhatyoudotheybuywhyyoudoit so many times that it’s in my mind forever
Watching again and again
The message is so simple and yet so many people miss the point... I'm gonna print out that sentence in big and put it in some higher-ups' doors haha
I am here. This is timeless.
I guess he wanted to save that line inside viewers brain.
he talk that so fast 😂
I realized I bring joy to people’s life, not just sell products, I don’t have customers, I have clients
I decided its time to rewatch this in 2022 . I get to enjoy this explanation at home while many dont have access to this . Realising this makes me feel lucky and blessed and i express gratitude
It´s interesting to see how the impact of the message changes when you know where to start. Here it's shown that emotionality is important in the speech, finally achieving a connection with the audience is the key to success.
This video has had a profound impact on me since the time I first saw it in 2012. It has been a part of change in my approach towards the way I present things , the way I train people , the way I look at things.
I have been revisiting this video over and over again and every time it sinks in more deeply.
Inspiring to the core.
It all begins with Why..
Thank you Simon for bringing out this to us.
Would love to really connect with you in person
Exactly how it got me. I knew all of this, but how Simon explains it makes it simple and tangible.
Really?..mind blowing you mean?
Very intelligent thing to do to revisit because to become good at anything or adapt a different mindset you need to use repitition
Simon is an amazing speaker. I enjoyed how he correlated the major components of the brain with the inside-out approach of the "golden circle." The traditional approach that works from the outside does not drive behavior. To inspire people to adopt a new idea, you must talk about what you believe and why. When people believe what you believe, they will support your cause.
I learned this principle from a manager in the fitness industry. We called it the X factor- the “why” behind the “what” you want to accomplish. Been working well in my life.
I’m about to start a new job and I was nervous but I feel armed with great insight now that I know the WHY. The company’s why, my why, and finding my customer’s why. So inspiring. Thank you!
Is that a sound effect or a miraculous coincidence that the sound of air plane can be heard at 10:26 when he said "took flight"?
I think it was a coincidence, 'cause I heard it again a few minutes later.
I was about to write that same thing but then I saw your comment and gave it a
"👍Like" instead.😁
@@wutttheheckler2094 lol me too
pretty sure that was part of his speech, he told them to play the plane noise at that exact moment
really... twice
Really liked the “why” subject, how he talked about what is everyone’s “why” in life. We must take an initiative in our lives to become great leaders. Without having a “why” we will struggle becoming great leaders
Justin Dahill guai
"The goal is to do business with people who believe what you believe."
Goosebumps! This is exactly why Tesla is successful!
This is really true. When I am interviewing job candidates I barely look at the CV and transcript. I want to know what they believe and what they're passionate about.
Lydia K How I wish all HRs think like you do
You look super sweet. Can I have your IG or info?!
l really inspire this video it's very good passionate
Sadly, many don't even know why they want the job!
Well.. why exactly do you do HR work? Everyone (I'd say 85% ppl) wants a job cos of money in the end. By not checking their CV you're saying their whole life has been useless up till now.
The concept is simple, but the effects are powerful, and the practice of this is not common. In which if you break it down it's communicating with someone's emotions, desires, and lower brain thoughts & or feelings. And then moving ahead to talking to their higher brain of logic & reasoning. So when you think about people are doing things not just because it makes sense, or because it makes sense at all, but because they're inspired. Matter of fact a person can be so inspired by something that they'll make sense out of what doesn't make sense just so they can do it.
This remains one of the all-time most inspirational and important talks I have ever heard. I've listened to this about once or twice a year every year since 2012. Simon has so many exceptional talks; he's really quite a guy.
Can't remember any better than this one tbh, very important and enlightening speech.
This guy is doing a great cause for the world, by such wisdom.
Thank you Simon ❤️
Watching this in almost 2021 and it's still inspiring. Well done Mr.Simon
A timeless value
His charisma is extrodinary!
I think he sounds kinda corny. Like he's trying too hard to be "inspiring"
Anand, as opposed to not inspiring?
@@anandpatel1074 I think you misinterpreted it for his confidence to be honest
@@Carolina3788 those who are threatned by confidence perceive it as arrogance.
You’re way cornier
One of the most profound talks I've ever listened to, thank you Simon!!
This was eye opening. For the longest time I saw what other people do and saw what I waned to to do first and chased that with no avail. Looking back I have realized that I should come up with my own ‘why’ and do the things that fulfill that. Come up with a clear why than make a plan to achieve that propose.
This guy. Is a GENIUS!! Thank you for your inspiring Ted Talk!
Who’s here in 2020 with their “Why” ?
2020- 6-15
my mother
22/06/2020 :)
Cuz i have to wach it for colorguard
That is working in 2020 still and in future I believe, how about you?
wow, my teacher recommended this video, cz our FYP group was having difficulties with our project but this man really helped a lot.
Cool
10:27 I like how he is explaining about the first flight and we can hear in the background the sound of a plane passing nearby.
I love that when he says flight around 10:27 you can hear a plane in the background. It is perfect and sells it on a higher, albeit unintended, level. Or maybe it wasn't unintended and he is just that good?
10:27 "The Wright Brothers took flight" *sound of airplane passing over*
Good catch! I'm glad I wasn't the only one to notice it.
So I’m not hallucinating thanks god
A propeller drive plane at that.
Yeah! I was wondering if that was made with purpose or it's just coincidence?
what if ted always puts such easter eggs in all videos?
This is so helpful. the first time i listened to it,it changed the way i do my business and how we sold our products.so powerful.thanks Simon
Hey..
Just curious to know what business you are doing?
I was surprised to rediscover this TED Talk from over a decade ago, which perfectly aligns with my startup's vision under the guidance of our two founders: building a company with a clear 'why,' attract like-minded individuals who share the same beliefs, driven by a greater cause, purpose, and unwavering belief.
"What you do serves as proof of what you believe".
In these 18 minutes Simon has Summarized his book called "Start With Why ".
I've just completed book and come directly here.
@@m_squre and do you recommend buying it or it is really summarized in this TED talk?
@@NardoGreyRam the core points is summarised hear, but you like to read with details and example you should definitely buy it.
@@NardoGreyRam I read a lot of review before starting the book. Almost everyone said, go with UA-cam video rather than reading. So here I am.
Here because all the reviews are saying "just go to the author's TED talk" lol
I can see why this talk has changed so many lives. I'm going to be looking for opportunities to put this into practice in my life.
The perfectly timed flyover at 10:24 is incredibly underrated.
I wish I was there to listen to him. Gave me strength to go to another level in my business.
The speech was awesome because he explained with simple examples and the enthusiasm and expressions of authenticity won me over.
"People don't buy what you do, they buy why you do it." Amazing. Such a great presentation and explanation on how leaders inspired action throughout our world.
This speech is that one thing every human should listen to. It's not just about selling things, it roots deep down to the core principles of our existence, revealing the ultimate recipe to a fullfilling and balanced life.
People don't buy what you do, they buy why you do it.
This is always going to be my Northstar.
I have watched this video a multiple times before today, but today is the first time i have really understood what simon is really trying to communicate. Thankk you for this 💕
The best TED talk I've listened to. I love this guy's philosophy.
it’s not his. he even said so.
I have watched and shared this video so many times. When I talk about TED to others, if they have never seen it, this is the one i bring up. I wish I could have lunch with this guy to pick his brain a little.
Find out when he's gonna be near your town and figure out out. Pay him if you have to and record it. Make it happen.
They played this one in the training session, train the trainer and coach the coach at EY back in 2015. This made a deep impression on me and so many years later it still is so relatable to revisit!
Best Ted Talk Ever.
I love how a plane flies overhead when he's talking about the Wright brothers.
+Tanner Lee I thought it was a background music (as part of presentation)
hahahaha yes
Not the first time he talks about the Wright Brothers, the second time... around 10:30... there is a plane that flies over, you can hear it very distinctly. Good catch man! lol
Haha! I thought that the sound is coming in from my window, from a real airplane. And I thought, nice timing. Until I read your comment. :D
mapiker satan farsi
I have to keep watching this to catch all of the gems!!! This INSPIRED me!!! WOW!!!
Das ist genau was ich brauche, um mein Unternehmen nach diesem Prinzip auszurichten! Ich möchte meine potenziellen Kunden nicht überreden ein Produkt zu kaufen, sondern ich möchte sie an meinen Überzeugungen und Visionen teilhaben lassen!
Love this talk and loved his book "Start with Why" I just read it in the summer and I feel like I've finally found my sense of purpose with my life. I've found my why! I've began a personal development journey on UA-cam and I hope to inspire more youths to take charge of their lives! And build the best life ever!
My all-time favorite video. I loved the book, too. I re-watch this video a couple times a year. The concepts are simple, but being human, it is so easy to forget how important the "why" is. Thank you Simon!
i will watch this once a year
I watch it 1x/quarter. Highly recommend.
you definetely came here after Tony Robbins TED speach, so everything seems slower compared to that :)
i havent watched any of tony robbins' ted. mind posting a link ? thanks
I guess I will watch it everyday...
It's been a year, where are you?
This speech will revolutionise how people or businesses will think and behave..it deals with the exact core. Thanks a lot Simon
He talks about the Wright brothers taking flight...and you hear a plane fly overhead. Was that a sound fx or just amazing timing?
I heard that too...I was wondering the same thing...
Didn't notice it in the talk, but a flight passed by the second i read your comment xD
Had to replay it but yea that was on point lol
I thought the same Thing ! ! ! Airplane sound .... soooo subtle. We could figure it out by listening for any other subtle sound effects during his talks
I would say not fx because at like 15:30 there is a 2nd plane this time. So I would say it was "amazing timing"
It was a good speech, I loved the way he explained the importance of golden rule "starting with why"
with wonderful examples.
thank you
That's the reason why young kids starts their first questions with "why..."
I can hear this person talk for days and still would want for more.
People don't buy what you do but buy why you do it, this stuff is gold
replace "Apple" with "Tesla" and everything is very accurately said
Vlad Seremet that’s what you believe in
I was thinking about Tesla the whole time... go figure
@@daniellomakovich5704 oh slay Daniel hahaha! I totally was thinking the same thing about the comment above!
Not even close in my opinion hahah
@musofede "loosing a lot of money" And what does that mean? You picked up that it was negative from the media, but you don't know what it means for Tesla.
How the successful function is a general truth of difference. I call it the "backing into the room" phenomenon. This is how most people function. You need to turn it around. Instead of forcing children to "love" reading what YOU want them to read, discover what they love and have them read about that. Instead of trying to impress the potential employer with your credentials, learn about all the major issues and needs of the company and then tell them what you can do for them. Instead of discovering the best pedagogical techniques or developing one-size-fits-all education, find out what the individual loves, needs, lives and breathes and teach to that. Instead of just doing what everyone else is doing in whatever field, do something different, really anything, and you'll have a much greater chance at success especially if it's something you believe in. Peace!
Exactly! It really is so simple. Easy research, basic research, and more background research. Find the why and you'll have the what. Inspire. Peace. ✌️
+Frankincensed Loved your comment! Cheers
So true
Well said!
Frankincensensed. Love your emoji thingy what ever it's supposed to be called. No doubt we must be on the same page, black page
One of the best talks I've ever had the privilege of listening to. Thank you Simon.
Anyone else notice the sound of a plane flying over when he mentioned the wright brothers taking first flight at 10:26?
you are not alone.
the sound was put intentionally
Some could disagree with you on this due to that this talk may have taken place near an airport. I will claim this because of I belive I noticed flight sounds in other parts of the video just because I where made extra aware of flight sounds after the the so called perfect catch at 10:26. Anyways, we would never have heard flightplanes if it where not for the extremely poor equipment used in this talk. So out of that point we can conclude that the organizers of this talk belong to the bottom 16% Sinek refers to on 11:26.
+John Doe
Yep, they don't teach that in the history books.
Yes I heard
Opened my eyes the way I look at my business... Thank you soo much...
I keep coming back to this video every few years and am still shocked at how little of it has been reflected in the minds of our leaders in recent years.
It is up to us to do this ourselves! Over and over again - just hoping that something changes! changes nothing!
As other wise people have said: Change starts with each individual - immediately! The most difficult thing is to believe - the first step is the most important! and the 2 most difficult - to accept the fact, to accept, that after the first step a second and third and many more will follow and that one also sometimes takes the wrong way, recognizes this and learns - that it is not bad to take another way! Bad is - to stand still!
Upon attending a leadership training this week, Simon sinek golden circle used as a tool. Seriously eye opening for leaders
Who's here in 2021 with their "Why"?
I learned more in this 18-minute video than I learned in 10 months of online school.
2020 and still one of the best talks ever!
This continues to be a great reminder, "Those who start with WHY have ability to inspire others
I watched this at the perfect time, I have a presentation in a week presenting my idea to a group of people to generate interest and funds
So what happened man, did you do it
Simply AWESOME! And soooo simple! Exactly what I need today.
-- Simon, Thank You for sharing and inspiring millions
I’m admiring your unique thinking more and more, with every video, Simon!
I discovered the BE DO HAVE Model in 1974 at the conclusion of an est training at the SF Fairmont Hotel. Learning how to live in this model is a life long lesson.
Holy cow, my girlfriend had to watch this for a class, this is a true masterpiece! ❤
10:27 Is the plane sound in the background a sound effect, or is it pure coincidence that there is a plane in the background while Simon speaks about how the Wrigtht brother took flight?
Thank you for this inspiring speech. You have beautifully summarized the essence of leadership - to believe, to share, and to move others to action. Your ideas have gained even more meaning with the examples of Apple, Martin Luther King, and the Wright Brothers. Bringing people together for a purpose is truly a valuable skill.
This was excellent. Cant believe that I am just finding this now. So inspiring and I was taking lots of notes
Excellent session Simon as always has this skill to make people glued to his talk. Found this one a awesome takeaway to implement my own
Sensacional,
As pessoas se conectam através dos propósitos e os propósitos traz sentido a qualquer ação.
Thank you SIMON,
It took me 4 years to figure out my WHY, once done, I made my CAREER😊
Anyone from 2024😂
🎉
Yeah 😂😊
Here😂
Yes😂
present 😅
nice! i just made a video about the TOP 5 personal development TED talks and i just had to include this one. 🙂this talk honestly changed the way i look at the world in under 20 minutes. thank you!
Wolkify it didn’t change the way you look at the world, it changed how you look at you