Advertising Career Aptitude Test

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  • Опубліковано 25 січ 2025

КОМЕНТАРІ • 103

  • @caroatencio2129
    @caroatencio2129 4 роки тому +13

    This really helped me decide which part of this career I like the most!! I love advertising but it is really ironic since I consider myself an introvert and I would really prefer do the content creating part rather than the day-to-day talking with customers part lol, thank you!

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому +3

      Absolutely. I’m glad it helped. Many more introverts in the field than extroverts believe it or not. Or at least that has been my experience.

    • @rosdsouza
      @rosdsouza 3 роки тому

      @@OpenDoorCreative hi sir, how may I contact you? I would like to have a conversation with you. Won't be long or wasting your time. Just a quick chat as I have some questions and need some guidance.

  • @Bugstrech
    @Bugstrech 4 роки тому +8

    This was amazing man! I am in Uni and I was on the verge of transferring from STEM to advertising, this video really helped me choose advertising :)

  • @mattbourque8841
    @mattbourque8841 5 років тому +21

    Awesome vid! A bit of constructive criticism coming from headphone viewers. You should invest in a nice mic, this will reduce your echo in your room and reduce blowout when you are speaking loudly! Cheers!

    • @OpenDoorCreative
      @OpenDoorCreative  5 років тому +3

      Matt Bourque most definitely. I’ll do my best.

  • @luumaven
    @luumaven 4 роки тому +6

    This was so informative, thank you so much. I’m thinking about pursuing a career in marketing and now I have a clearer idea of what I want to do. I think I fit being a strategic planner 🙌🏾

  • @sofiavialpando4067
    @sofiavialpando4067 4 роки тому +1

    These videos are SO helpful! I’m an advertising student and this is the only place I’ve found online that actually gives a thorough inside look into the ad world. It would be sooo helpful if you could do an interview or more in depth video explaining some of the other jobs like production manager or project manager. I’m majoring in creative advertising with an art direction concentration but feeling like project or product manager would be a better fit! Thanks again so much!!!

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому +1

      Glad you are finding value in them. I probably won’t make videos over those exact positions since I’m not as much of an expert in those categories but I highly recommend reaching out to people in those positions and getting advice on LinkedIn. Lots of people are at the ready to help.

    • @emmanuelolowolagba6411
      @emmanuelolowolagba6411 3 роки тому

      Hello... Sofia! I'm an Advertising enthusiast, I would like to connect with you for some questioning

  • @milangeespedersen3593
    @milangeespedersen3593 5 років тому +13

    I still dont know if i want to be a art director or a copywriter? I love both but i dont know og i have the illustrator and drawing skills...

    • @OpenDoorCreative
      @OpenDoorCreative  5 років тому +1

      It’s a tough choice. Just have to explore, see which one you enjoy more, and double down on improving your skills. If you want to be an Art Director just keep making stuff and you’ll improve. If you want to be a copywriter just keep trying your hand at clever headlines and bold body copy. Don’t worry if you’re not polished at the moment. It comes with time.

  • @kagontleserutle5775
    @kagontleserutle5775 2 роки тому

    This is amazing, I got copy writer and strategic planner. I'm definitely going to investigate deeper on this two career paths, thank you so much ♥️

    • @OpenDoorCreative
      @OpenDoorCreative  2 роки тому +1

      No problem. Let me know if you have any questions.

  • @rvpstudioscanada3991
    @rvpstudioscanada3991 4 роки тому +6

    Thanks for the video!
    I was wondering.. can you make a list of *TOP* schools for Advertising in the United States and Canada?

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому +3

      Not sure of Canada but a few big ad schools for creatives in the US are as follows: Texas Creative at The University of Texas, Savannah School of Art and Design, Creative Circus, Miami Ad School, VCU Brandcenter, Art Center, Syracuse, SMU to name a few.

  • @rupalkumawat3925
    @rupalkumawat3925 2 роки тому

    its an amazing video. This really helped me decide which part of this career I like the most.

    • @OpenDoorCreative
      @OpenDoorCreative  2 роки тому

      Awesome! Exactly what I hoped someone would get out of it. Clarity. Appreciate the watch.

  • @rishikaparmani2128
    @rishikaparmani2128 4 роки тому +1

    Thank you so much... this was really helpful! It can get really confusing out there... I've literally been trying to figure this out for so long, and I think I just might have found my answer.

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому +1

      So glad! Let me know if you have any more questions!

    • @rishikaparmani2128
      @rishikaparmani2128 4 роки тому

      @@OpenDoorCreative Thanks... actually I do have a question.... How are the roles and jobs different in an Advertisement Agency and a Production House?

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому +1

      @@rishikaparmani2128 most production houses I work with have a more narrowed focus on video, animation, and audio. Some agencies have all of that but span many other departments to be full-service for their clients. Many agencies will go to production houses to help the creative come to life if they need help.

    • @rishikaparmani2128
      @rishikaparmani2128 4 роки тому

      @@OpenDoorCreative thanks... that's quite helpful:)

  • @FaithsStardust
    @FaithsStardust Рік тому

    Fantastic!! Do another video of other jobs within Adland pleaaaaaaaaaassse.

  • @alicecassanmagnago3687
    @alicecassanmagnago3687 5 років тому +9

    thank you so much for this video! I am on my final year of communication design and am trying to understand as best as I can where I can see myself in the ad world.. always thought about art direction but I do tend to hesitate when it comes to graphic execution and this test confirms I'm already naturally leaning towards strategic planning in my group projects at uni, who knows?
    Really cherish your advice :)

    • @OpenDoorCreative
      @OpenDoorCreative  5 років тому

      Alice cassanmagnago that’s awesome to hear!!! Let me know if you have anymore questions to help with your decision.

    • @russ9820
      @russ9820 5 років тому +1

      I'm really considering switching from AD to strategic planning too. Do strategist internships exist? I heard strategists also need a portfolio? And if so would you be able to elaborate on what that would look like?😇

    • @OpenDoorCreative
      @OpenDoorCreative  5 років тому +1

      Russel Viray yea strategic planning internships are definitely out there. My agency has a couple. Some planning portfolios I’ve seen contain projects that go from target analysis (SWAT) to a strategic insight. And then how that insight translates into the creative. Look at some NSAC submissions for inspiration.

    • @tommyjohnson7841
      @tommyjohnson7841 5 років тому +2

      Hi Alice, Kevin asked me to respond. If you want to see what’s it’s like to work in Strategy please send me a message. I’d be happy to answer questions.

    • @alicecassanmagnago3687
      @alicecassanmagnago3687 5 років тому +1

      ​@@tommyjohnson7841 Hi Tommy, thanks for your willingness to help, I'd love some insights!! My "friends" function on youtube is not working, can I send you a message any other way? you can find me on linkedin with this same name

  • @omarala7608
    @omarala7608 3 роки тому

    music at 0:35 ? please

  • @maxliu00000
    @maxliu00000 4 роки тому +2

    Wow this really gave me some optimism on what's out there in advertising! Quick question though: do you have any tips on how to develop interests in advertising further? Im a rising junior in college and I'm trying to narrow down on a career path and personally I really enjoy art but can't see myself being a full-time artist and would like a job that allows me to be both analytical as well as creative. If you could help that'd be great! Keep up the good work!

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому +1

      Max L. From that brief statement, I would recommend diving deeper into an account planner (strategy). It’s the creative without the art or copy. My only real tip is to keep researching, keep exploring, keep taste testing. It’s okay if you don’t nail it the first try. Give yourself the opportunity to figure it out.

  • @angiel516
    @angiel516 4 роки тому +2

    This was actually super helpful! Does anyone have any links that go into further detail about some of these positions? (Stuff like salary, work experiences, business hotspots, etc.) Thanks so much!

  • @sumtingwong8768
    @sumtingwong8768 4 роки тому

    You can literally get on indeed and type in "marketing" and read the job descriptions to see if you would like to do it, or watch videos of an "inside" look so you can see day-to-day functions.

  • @KS-nm6zx
    @KS-nm6zx 5 років тому +2

    This channel is so helpful! I am a second-year communication design major and I chose advertising as my concentration however I still have doubts from time to time on if it is worth working towards. I have had many people tell me that having a job as a creative gets you no money and is a waste of time. As someone who lives in New York and plans on staying the income and demand aspect for this career scares me. I know there are many people who get lucky and many others that don't but I have yet to find someone who is honest and blunt on the reality of trying to become a creative. I know money is not everything and I have a genuine passion for advertising but living in a city that is so expensive and competitive, is advertising still worth pursuing?

    • @OpenDoorCreative
      @OpenDoorCreative  5 років тому +1

      Kiyana Stoutt thanks so much. I love this industry and if you have a passion for creative, I would still pursue it. The beginning is a grind, you’ll be slightly underpaid early in your career, and in New York you will probably have to live humbly for a little. Most of my friends that went to NY for advertising had a rougher work/life balance but were super glad they started there because they learned quickly. Most have moved to Colorado and other various other cities at this point in their career. It’s the whole do something you love va money debate though there is still a lot of money in advertising. It just takes a little work to get there. Best of luck!

  • @tex8543
    @tex8543 4 роки тому +3

    Just came across this video. Thank you, it was very insightful. I am a senior in High School and have applied and been accepted into a Bachelor of Business / Bachelor of Communication conjoint degree. For majors I chose 'Marketing, Advertising, retailing and Sales' for business and 'Advertising and Brand Creativity' for Communications.... Would these two work or would they overlap too much? Also do you think a conjoint degree is worth it?? Cheers

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому

      Flexas awesome! Those are great degrees. Don’t think there will be negative overlap. It’ll help you make sense of things faster. I don’t think they’re both necessary if you know exactly what it is you want to do but at the beginning of your college career, it’ll be good to have both and grasp the full picture of the industry. Then, once you narrow you can always reevaluate the right path.

  • @breannanorthrup5498
    @breannanorthrup5498 4 роки тому +1

    This was so helpful! Thank you!

  • @reuvelyne
    @reuvelyne 4 роки тому

    I love this video! Now I have a more better insight of those jobs. I have one question though, I want to work in an advertising agency as someone who joins brainstorming, creates copy for brands and thinks about planning and strategizing as well. Do you call that copywriter or strategic planner? Thank you so much 🥺

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому

      Those are right in the middle. Strategy does help with messaging but the Copywriter writes the actual consumer-facing lines. Copywriter develops ideas, can dabble in strategy, and writes the copy. Think that would be closest for ya.

  • @mulukenbizuneh9116
    @mulukenbizuneh9116 4 роки тому +1

    I like the last one.

  • @strongpowerthankyou8669
    @strongpowerthankyou8669 3 роки тому

    What can someone do or study to become a project manager, copywriter or studio artist?
    Maybe graphic design?

  • @amjadkharrat2573
    @amjadkharrat2573 4 роки тому +1

    Can you please explain what is the difference between an Art Director and a digital Art Director because I keep seeing these Position all over the place and agencies became very specific with the title in a weird fkn way!

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому +1

      Amjad Kharrat yea, honestly I hate that. A while back it made more sense as one utilized traditional media and one specialized in online graphics. Today, it doesn’t really make sense as most Art Directors do both. So to answer your question to the best of my ability, the difference is that as a Digital Art Director you will probably focus predominately on digital design work (UI/UX, web, and social) and as an Art Director you will focus more on solving a creative problem through whatever media makes the most sense.

    • @amjadkharrat2573
      @amjadkharrat2573 4 роки тому +1

      Open Door Creative thnx a lot man, keep doing what you’re doing it’s Just Great.

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому

      Amjad Kharrat appreciate that!

  • @archanabhosale9008
    @archanabhosale9008 2 роки тому

    Hello....I'm currently doin computer engineering ...but I want a field that is sort of creative not in sense art but I don't want to become full time artist it should be balance ...so which field in advertising would be great for for me ???

    • @OpenDoorCreative
      @OpenDoorCreative  2 роки тому

      Hmmm. I might need more information if you want to give up the art side altogether and still be creative or still dabble. You could be a programmer if you want a little art but also more of the tech side or maybe a studio artist if you want to do more production work and less developing the design from scratch.

  • @Invictus12345
    @Invictus12345 Рік тому

    Which job is for me, if I want to be on advertising shoots (basically I am interested about shooting working with Director)

    • @OpenDoorCreative
      @OpenDoorCreative  Рік тому +1

      If you’re the one shooting, photographer. If you’re the one directing, creative director. If you’re the one helping source talent, propping, location, etc, content producer.

  • @muskaan912
    @muskaan912 4 роки тому

    Hey! Who comes up with the creative concepts like the message we are trying to get across to the audience? Would that be a strategic planner or art director? Thanks!!

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому +1

      Strategic planner develops the insight and the art director and copywriter use it to create the creative concept.

    • @muskaan912
      @muskaan912 4 роки тому

      @@OpenDoorCreative thank you!

  • @katerinachristofi8413
    @katerinachristofi8413 4 роки тому

    what banchelor degree should i study in univercity to get a art direction or creative director job ?[ ive tooken a gap year to find out what job i wanted...and i knew from the start i wanted to do something with art and buisness so it can benefit me for both sides as in landing a job in ther creative arts or buisness with a bit of art related field.im 19 and i have to register into univercity in september and idk what course i have to take if i want to get a job as a creative director or art director.i would really appriciate your suggestions for me

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому

      Katerina Christofi this video should help: ua-cam.com/video/AH1JyPfhKwM/v-deo.html though I think you may have watched this after this comment since you posted on that video a little bit ago. Let me know if you have any other questions after watching it. Thanks!

  • @erikaharris3517
    @erikaharris3517 2 роки тому

    Hi, I will be applying for ad school school tomorrow. Can you give me some advice on building a brief

    • @OpenDoorCreative
      @OpenDoorCreative  2 роки тому

      Many briefs are different but my best advice is to make it clear and concise. What is the issue/the problem you’re trying to solve, who is your audience/your customer, what is the insight/strategy/how you will reach your audience.

  • @jdeckgaming3565
    @jdeckgaming3565 2 роки тому

    I have a question is it harder to break into advertising at a older age

    • @OpenDoorCreative
      @OpenDoorCreative  2 роки тому

      I don’t believe so. As long as you have the talent/portfolio of work, you shouldn’t have any issue. The work is the work. Now, with that being said career-switchers still have to start at the bottom so you wouldn’t jump to a senior level based on age or experience in an unrelated field. The agency world does skew young but I have managed art directors a decade older than me. Client-side skews older. Hope that helps.

    • @jdeckgaming3565
      @jdeckgaming3565 2 роки тому

      @@OpenDoorCreative I understand I am 25 years old trying for the degree at the moment

    • @jdeckgaming3565
      @jdeckgaming3565 2 роки тому

      What would you consider is the bottom?

    • @OpenDoorCreative
      @OpenDoorCreative  2 роки тому +1

      @@jdeckgaming3565 oh that is no issue. I’ve managed 40 year old ADs

    • @OpenDoorCreative
      @OpenDoorCreative  2 роки тому +1

      @@jdeckgaming3565 if you have no prior graphic design or art director experience, you would most likely start as a junior or associate art director.

  • @aasthatenguria2296
    @aasthatenguria2296 4 роки тому

    Hello, may I know which person is responsible for generating creative ideas and thinking creative stories & plots for t.v commercials? I'm interested in using my creativity in thinking ideas for tv ads.

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому +1

      Yes, you’ll want to become an art director or a copywriter.

  • @koakes
    @koakes 4 роки тому

    Could a strategic planner shift into a creative director role over time? Or is it 99% only CW/AD who move up to CD?

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому +1

      I personally have not seen that shift in careers. It may be possible but definitely more rare. Strategic planners usually make their way up to Strategic Planning Director.

    • @FaithsStardust
      @FaithsStardust Рік тому

      @@OpenDoorCreative What about someone who works in CX? Could they become an Art director or Creative Director?
      If so, Art director or Creative director of what? CX? Or campaigns overall?

    • @OpenDoorCreative
      @OpenDoorCreative  Рік тому

      @@FaithsStardust they definitely could but it would be a pretty big shift as you would need to compile a portfolio together with design/concept work. CX team is typically more on the strat side than the creative side within an agency.

  • @Itsme_gtrg
    @Itsme_gtrg 4 роки тому +4

    I don't know why I'm watching this because I actually AM a copywriter

  • @holaaworld
    @holaaworld 4 роки тому

    Hello, i'm almost graduating from my marketing degree but thanks to your video i want to be a content producer. I planning to take a master degree on communication but, what side of communication i have to take to be a Content Producee "Broascasting and Telecomunication" or "Advertising and PR"?

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому

      That’s a great question. There are many different content producer jobs in different industries. If you’re interested in the one spoken about in this video, I might lean advertising to get to know the business a bit better but taking some courses in broadcasting and telecom could be of great benefit as well. Best of luck!

  • @camlet8462
    @camlet8462 2 роки тому

    Thank you

  • @Marcelo-ix2tq
    @Marcelo-ix2tq 4 роки тому

    Hi man! Can I be strategic planner with a communication's degree? And what do I need to become one?

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому

      Think that is definitely possible. Reach out to this guy. Think he could help you with any questions you might have. He’s my strategic planner Tommy.johnson@tracylocke.com

  • @jodecierollinson8856
    @jodecierollinson8856 4 роки тому

    What degrees are most respected in the marketing/advertising field?

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому +1

      Hey! Thanks for the question. It really depends on the job you are going for. A related degree in advertising, marketing, and business is good for many ad jobs. As a creative, you’ll want a degree around design or writing (art director or copywriter) though your degree doesn’t mean anything compared to your portfolio of work.

  • @ninarose4047
    @ninarose4047 4 роки тому

    i got an offer for advertising BA and i applied to it because i had to fill in my choices and it sounded interesting as i am always looking to create some sort of content. I am 19 and still in doubt bout what to do. i like the entertainment industry, music, dance, fashion and i don't know if advertising will allow me to work inside of these industry and make a good living out of it. i haven't accepted the offer yet but i don't have many other option lmao. I am in doubt about it as i am afraid i will not enjoy it or burn out quickly studying and making things that are unenjoyable. Any advice? Should i go for it? it's 3 years and a lot of money, i don't know what to do...

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому

      I can’t exactly answer for you. Just allow yourself to explore different things and see if they work out. You have a lot of interests which is great but you’ve got to dabble and dig deep to narrow your focus. Depending on what you want to do, a BA in advertising may not necessarily get you there. Entertainment, music, dance, and fashion are very different so the more courses you can cater to those the better. But that was a long ramble to say, taste test. Try things out. See what speaks to you. You can always pivot a year in.

  • @michaelrubio15
    @michaelrubio15 4 роки тому +1

    Great vid👍🏼

  • @nguyenwill5271
    @nguyenwill5271 4 роки тому +1

    Can u recommend me some book about advertisement? Thanks

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому +1

      Absolutely. I have a video on my top 5 advertising book recommendations here: ua-cam.com/video/DobkeRBhNv4/v-deo.html

    • @nguyenwill5271
      @nguyenwill5271 4 роки тому

      @@OpenDoorCreative oh, thank u so much

  • @juliae6916
    @juliae6916 4 роки тому

    hello! i’m 14 and i’m very interested on pressuring advertising in the future! where should i start?

    • @editholadipo9448
      @editholadipo9448 4 роки тому

      you can start with summer programs relating to what aspect you wan to pursue, they are really helpful and you can try to create on adobe like a flyer and lastly use slides to act like you are actually making a pitch to your customers

    • @OpenDoorCreative
      @OpenDoorCreative  4 роки тому +1

      Hey! Great choice. It’s a fun career in my very-biased opinion. First, you need to decide what aspect of advertising you’re interested in. See my video called the advertising career aptitude test. If being a creative interests you, check out more videos on my channel to get a better idea of the career and how to get into it. Let me know if you have any specific questions!

  • @jadynjoshi
    @jadynjoshi 3 місяці тому

    The music in the background is making me pull my hair out. please never again

  • @emmanuelolowolagba6411
    @emmanuelolowolagba6411 3 роки тому +1

    I need to Subscribe to this Channel💥🌲👍

  • @unboxthehub782
    @unboxthehub782 5 років тому +1

    Whoa!!!

  • @melisasegura4054
    @melisasegura4054 3 роки тому +1

    Copywriter 🙋