The Controversial Business of Kylian Mbappé
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- Опубліковано 14 тра 2024
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⏱ Timestamps
00:00 Business Lessons from Mbappé
01:05 The Boy from Bondy
02:27 The Business Behind Mbappé
05:00 Image Rights Controversy
06:38 Inspired by LeBron
07:31 Mbappé's Vision & Brilliant
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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📚 Sources
[1] ‘The World’s Highest-Paid Soccer Players 2022: Kylian Mbappé Claims No. 1 As Erling Haaland Debuts’ (Justin Birnbaum),
www.forbes.com/sites/justinbi...
[2] ‘Kylian Mbappé, star striker who yearns to leave his mark beyond football’ (Simon Kuper),
www.ft.com/content/35e2ebb1-2...
[3] ‘Kylian Mbappé needs this World Cup more than ever’ (James Gheerbrant),
www.thetimes.co.uk/article/ky...
[4] ‘Time Magazine: Behold Mbappe The “Future of Soccer”’ (Njideka Agbo),
guardian.ng/life/time-magazin...
[5] ‘Kylian Mbappe: the jewel in France’s crown and true heir to Messi and Ronaldo’ (Amy Lawrence, Marc Carey),
theathletic.com/2636468/2021/...
[6] ‘When Kylian Mbappe had a trial at Chelsea: ‘In five years’ time, you will come back for him for £50 million’ (Stuart James),
theathletic.com/3982417/2022/...
[7] ‘The path to greatness of a Ronaldo-obsessed kid’ (Goal.com),
www.goal.com/story/mbappe-pat...
[8] ‘Transfer records’ (transfermarkt.com), www.transfermarkt.com/statist...
[9] ‘L’Annuaire de Enterprises: KEWJF’ (Direction Interministérielle du Numérique, Direction Générale des Entreprises),
annuaire-entreprises.data.gou...
[10] ‘K M - Kylian Mbappe official website’, kylianmbappe.com/en/partners/
[11] ‘Neymar Jr.’, www.neymarjr.com/en/football
[12] ‘Droits à l'image chez les Bleus : Kylian Mbappé refuse de participer à la séance photo de mardi’ (AFP via L’Équipe),
www.lequipe.fr/Football/Actua...
[13] ‘Kylian Mbappé Is Coming for It All’ (Tariq Panja),
www.nytimes.com/2022/09/06/sp...
[14] ‘The key to the signing of Kylian Mbappé: image rights’ (Diego Torres),
english.elpais.com/sports/202...
[15] ‘Mbappe’s ‘gift’ to Paris Saint-Germain with his image rights’ (Marca.com),
www.marca.com/en/football/psg...
[16] ‘NBA, Zebra Valley announce multiyear partnership’ (NBA),
www.nba.com/news/nba-zebra-va...
#mbappe #football #business - Спорт
“1998 was a great year for French football,
Kylian Mbappe was born”
What a statement!
Hahaha excellent
Cantona
@@sanmartinella4933 ‘66 was a great year for England. Eric was born.
Arguably the greatest advert ever. Right up there is adidas’ “Cometh the hour, cometh the man” for becks after THAT free kick against Greece
and france won their first wc
CANTONA and MBAPPE won in the year that their country win WC. Wonder why Messi won a year after
Mbappe’s talent is crazy and has helped him and his family reach this level.
His mom being an incredible Business woman is just the cherry on top
Lmao what the fuck are we reading rn ???? The business woman who yelled him to stay at psg ?? Yeah great one , great move with the 1/8 elimination 👍🏽
@@lechaatr193 yh, mbappe told you specifically that she yelled him to stay. Fool
She is his pimp.
@@davidatuma9332 lmao that guy's a goof
@@lechaatr193 If he stayed at PSG, that means Mbappe clearly agreed with his mum's advice. Mbappe seems like the type who in the end, independently decides what he wants to do.
The fact so many good players now came from Paris just shows how much effect winning the world cup has on a younger generation.
Emigration is very important factor
Not really, nor is emigration the true reason for the boon. Fact is most emigrants joins their new societies at the lowest socio-economic rank, and what do we know? Football is a game first and foremost enjoyed and played by blue collars. What distinguishes the Paris area from other world region welcoming many immigrants is the population density and the propensity of local governments to subsidies sport and social activities for the young. And that is especially true for blue collar cities. So you have the convergence of two factors big share of the population interested in playing and founding directed for such activities.
But France only has two wins as of now so why not another country like Germany or Brazil then??
@@whannabi Germany and Brazil has fallen off hard recently
French African colonialism has a lot more to do with it
No way you cannot admire the levels and beyond Kylian has brought to footballers as of who they are, simply an enigma who calculates his every move for the best outcome. Haters will say he is greedy, but if you think about it the PSG deal allows him to live his career on his terms in the long run.
mans out here playing 4D chess in business and Football
yeah tbh the whole greed accusations were just a bunch of salty madridstas who were mad that he didn't join their club, which was because the french president begged him to stay at psg
Good luck to mbappe with 0 champions league. 😂
@@nightking8490 hes 24.
@null 24 or 34 if he stays in psg then no matter what messi or Ronaldo comes there he ain't winning it.
Mbappe's brand strategy is called simply being the best player in the world.
This allows him to simply dictate his terms to his club and national team, which can't exist without him, and thus allow him to afford some level of ethics and choice as to what his image can promote or not.
mbappe hasn't been the best player in the world... ever.
2023 - Haaland
2022 - Benzema
2021 - Messi
2020 - Lewandowski
2019 - MEssi
Hatrick in world cup final and he fooled world in believing that he is the best footballer. 😂😂. Dude never winning any big European cup in paris.
@@nightking8490 just a hat trick in the world cup final? Not much then...
@@avl3531 individually, mbappe over benzema 2022
@@nightking8490 you forgot to mention the crazy stuff he did in Russia 2018 and the great efforts he's been putting forward since his burst to the scene. Not the he is THE best, but surely he's top quality. He starts in any club or national team. He's that good.
Mbappe seems like a very smart smart person. Choosing not to take sponsorship money from gambling and alcohol brands to have a stronger brand Long term …
Not really 😂 you don’t know the sort of stuff he gets up to behind the cameras we all know what he does here in Paris
@@Tdr-jv2nc u don't even. Live in paris
@@Tdr-jv2nc a clown who doesn’t even live in France
@@esehfrancismorara191 hahaha what do you know? Oh wait absolutely nothing 😂
@@Tdr-jv2nc igh Nigga shut up☠️
Giving 50% of your sponsorship income to Real Madrid in this age of social media is a huge mistake, players do not need Madrid for more fame when they got their own social media to grow their own brand. This could one of the reasons why Haaland and Mbappe rejected Real.
It was reported by the most reliable journos in Spain that Madrid was willing to give up 100% of the image rights. This 50/50 thingy is nonsense.
Haaland did not turn down Madrid, Madrid decided not to pursue him because they assumed that Mbappe would arrive. And they did offer Mbappe a deal that would allow him to keep 100% of his rights
Given his families history, he is very grounded in a total world view. He wants to do good. Not just be an athlete.
He knows his influence
Thats why he is basically the main advertisment for one of the most evil countries in the world lol
do good? how? by becoming the richest athlete the world has seen?
Ok, if we want to break he's the most paid footballers in 2022, right? that's much younger than Messi and CR7 even where Messi is the most paid when he was 31 and CR7 when he was 29. I knew he's great but considering that he's still pretty young blew my mind. Those 2 that are the best of this century maybe even all time and they even need to wait for Beckham's retirement to be in the top while he still a youngster and these 2 still playing and he just don't care. Why he doesn't focus playing in best clubs won trophies for his clubs and himself and then make more money after he touch his prime. Like Messi he need to wait for his prime ended then finally he can be there. And again those 2 are the most popular and influential figures in this century.
@@dinglshinglemate lots of money doesn't always equal to bad. If you're poor then just say so. There's no shame in it
Discovered the channel a while ago and enjoying the content.
Keep up the good work man ☺️
We’ll do it… for the good of MANKIND 😉
@@AthleticInterest eyyy
His performance in the 2022 final was a tight slap to all the haters
Against Bayern? He was invisible against Argentina, was flopping before he got the penalties.
@@EdithhandleMbappe did score three goals though, one of them being a clinical finish.
@@aandwdabest average, wouldn’t cut it outside France, had the entire team built around him and still can’t win the champions league
@@Edithhandle troll
@Anderson Wang He is right tho. Got a hat-trick against Argentina but was invisible all game. If Ronaldo would have converted the 2 pens, he would be "Penaldo". The bias towards Mbappe is insane, he is very overrated. A trash person. Fair play, if he would try his best every game and be in tip-top form, but he looks so bored nowadays. That's what makes me dislike him. Firstly win a UCL and a Ballon D'or and he should consider being a little bit arrogant and/or confident. I'm not saying he would be bad outside France but Haaland and Vinicius will win the Ballon D'or before him. He wants to be like Ronaldo, but the one at 38 not the one at 24. Used to like him though.
When your father switch jobs for more money then its wonderful but when someone else does it ,everyone talks about passion
Edit - Trust me ones who are saying that fathers do for only livelihood and footballers do for legacy are completely wrong.
Athletes literally have no source of earning after they retire, And your father can work till 60 but footballers Retire at the age of 32
its like exception of zlatan,messi ,ronaldo who are pushing themselves in such late 40s .Everyone arent like them
AND thats why footballers have children at so early ages because they are PHYSICALLY , MENTALLY ,AND MONEY WISE EXHAUSTED AT 30'S ITSELF
It was his dream to play for real madrid and could have been one of the greatest players
I mean i got no problem but he really did chose psg … his mom who is mbappe’s manager aswell chose this decision for her comfort … more money + comfortably living in her own home city
Father with mouths to feed, probably making less than 100k a year, not playing a sport for job is not the same as mbappe already making millions as a young man while playing a sport
There's a difference between choosing money so that your family doesn't starve vs choosing money over building legacy. M bappe would be richer than ever even if he didn't join PSG. But ofc people choose more money over building a successful career.
@@Ghost_4 don't forget mbappe was actually born and raised in paris. It's basically his 'boyhood' club. I think mbappe has a personal goal of winning the ucl with paris, a club from his country before moving to madrid.
@@Yeahagreed great point added to dis distasteful and jealous comments
Mbappé is undoubtedly the highest IQ amongst football players. He learns foreign languages in months, speaks a very classy French and what he says is always balanced and makes sense. HEC is the equivalent of Harvard in France, he could have gone there even before he became famous; that says it all.
Also likes trans
@@oreos922 How miserable can you be? 🥴
@@techtutorvideos Why do YOU care?
Mbappe reminds my of MJ. A ruthless ball player as a business man 😊. You are the man!
he has such an annoying presence
@@gr3saeyend lol 😆 so was MJ
You deserve so much more exposure, hope one day it'll come even tho i'm sure it will
Bro it's a 615k followers channel wdym
We’ll keep putting the work in 🙂
Thank you!
Great move by Mbappe. I didn’t know about the image right thing when he chose to resign with PSG. In 2023 no player should be giving any club half of their images right money. That’s so 2000s.
I laughed so hard on the "1998 is a great year for french football". I thought they were gonna mention about winning the world cup, only to juked about mbappe being born 🤣🤣
This was the line used by Nike in their campaign in France in 2018 when we won the WC
Well, MBAPPE born a few months after that.
The title should have been "The genius business mind of Kylian Mbappe"
I looove your guys content each time yall drop a vid- also can I just say that was a pretty cool segway to the brand @ the end. I was completely involved in the video and didn't even realize the switch- it was tht subtle!!
I think the reason Jordan covered the rebook brand was really different, because for Jordan, only Nike believed in him so he would always be loyal to Nike, but I also really like Mbappe’s reason and it’s a really good one
I think a lot of people forget the fact, that Paris is literally the country he was born in. Of course he would stay at the club. Why should he turn his back on a club of his birth country. Who wouldn't stay at that point?!
Paris is the country? Tell me you're american without telling me you're american 😂
@@wokie.3204 Nono, he is right, because England is my city 💀.
@@wokie.3204 we all know he meant the city he was born in 🥱
Paris is not a country you clown 🤡
England is my city!
And you're really naive...
I respect Mbappe's business strategy. The people who talk shit about the way he operates dont understand how revolutionary this approach is. I applaud him 👏🏿
Doing it his way!
It's not perfect although I applaud Mbappe principles, as to why half is actually good the other half not so much. Sign with Hublot you turn off a large chunk of luxury watch lovers, sign with EA nobody would believe he doesn't want to be involved in gambling (EA is basically a gambling company).
@@WisdomLearner bro your reaching so much its funny
@@cesruhf2605 What do you mean reaching? He's just pointing out the flaws in Mbappe's business strategy. It's all fine and good if you want to go with fewer sponsorships, but then you need to make sure your sponsors are solid.
If you don't sign with an alcohol company because you don't want to be involved with alcohol, why would you sign with EA which is basically a gambling company?
@@cesruhf2605 he's literally doing hattrick on last 3 EA FIFA cover video games. That's more than his idol ever got at just in 2 consecutive years. And already make hundreds of million dollar. Even what Messi got not as much at 24.
Mbappe simply knows how to play his cards
Thanks for a wonderful pronunciation class🙏🙏🙏top stuff
Bro the clip of you saying, "Neymar's not a sellout" while showing him doing the biggest dive ever is hilarious
totally addicted to your videoa... thank you for such exsquisite content!
You’re really welcome!
I thought the 50/50 image rights thing meant teams could use you(player) as a bargaining chip to sponsors
I didn't know it meant they take from your personal sponsorship
blame it to that galacticos era
The rule is crazy; Real Madrid will fall off at some point and being the biggest club in the world will not justify half of players sponsorship money when they already help the club on the pitch
I know it was Mbappe since that Haaland video 😂
Why can I ask
Hes all about morals and principle, what a great guy, accepting money from and endorsing the largest sweatshop utilising company in the world NIKE, who pay Bangladeshi kids $1-2 per day. Truly inspirational.
Sent from iPhone/smartphone 🤓🤓🤡
I know right, it's like the greenwashing campaigns companies use to make people think they really care about the environment. I´m not fooled by Mbappe, his strategy is all about cleaning up his image while maximizing profits. He wanted to play for Madrid, but wanted to make PSG level oil money. Only PSG and ManCity can afford such salaries, clubs are don't play by the rules.
@@esehfrancismorara191 You're missing a key fact in your synopsis. I dont get get paid millions of dollars to promote smartphones, nor do I preach about how ethical my sponsorships are.
You could say that about any athlete. They're benefiting from a broken system. Capitalism is all about the rich getting richer and feasting on the wellbeing of the poor and less fortunate
@@JasonJia11 True. But at least dont pretend to care when you clearly dont.
Transition to sponsor is buttery smooth as always. Great content!
🧈😄 Love that description! Thank you!
Mbappe is a brilliant businessman, there was this youtuber magician who offered to do a trick for him and he rejected him, we all know he is god emperor of PSG, great businessman, but you cant be a great businessman and a humble man nobody should be surprised about it.
Where is the controversy? All i see is someone who know his value and what he stands for.
I vote that Mbappe isn't controversial, he's more driven by morals and values than his peers
Another killer video! Very well done my man!
Appreciate it, Dan! 🙌
Besides the great content of these videos. For learners of English as a second language, they are a perfect way to enhance listening skills
Watching your vidéos from Cameroon 🇨🇲
Thank You! 👏
Mbappes's business strategy is top-notch, as are the videos of athletic interest.
This has to be one of your best videos so far.
And Kylian what a man! Guy is 24 and is already cementing his name as one of the greatest and best footballers of all time.
I, as a Barca fan, dread the day he signs for Madrid but it would definitely be a great day for football overall.
Madrid is going to sign him soon. No way he could remain away from UCL.
Best footballer of all time🤣🤣
Overrated bottler with huge ego. I hope Madrid won't sign him. I'm a little bit pissed that he didn't sign for us last year but I'm thankful honestly. He wants to be like Ronaldo, to play like him but at 38 not at 24. He sometimes looks so bored and his arrogance will damage the changing room.
@@stefanmoro9268 you being pissed off at him and not wanting him to join is also ego btw.
You sound hypocrite ngl
@@haiyaaa7804 I say this from a Madrid fan's point of view. Since 2021 he has changed very much, since that hat-trick against Barcelona especially but my thoughts were clear after how he humiliated Real Madrid in the last summer. That was the nail in the coffin for me. It doesn't matter my opinion, or everyone else's opinion, if Madrid decide to sign him, good, I hope at least his evolutions will match his ego.
@@stefanmoro9268 He doesn’t have an ego??? Give proof. Every thing listed in this video directly disproved your point that he has an ego. The media portrays him as having an ego, but if you really dig deep they make fun of him for his financial decisions as stated in the video. If you really think Mbappé has an ego, than why did he hug and celebrate Messi’s goals at PSG?
Its so interesting to see a so young player, going so well with money. Most so young player probably would even thing about something like that.
Get this man to 1mil he deserves it !
fr
Thank you so much for this video. I didn't know so much about KM till this video!! Excellent. Also thanks for the brilliant thingy. Lol.
😄 You’re welcome on both counts
Just like Jordan Mbappe will be a billionaire when he retires because he knows the value of his name and likeness
This channel blown me away! Great quality
Thanks jj! 🙌
I think the spanish dub it's the same as Jim Carrey dub
Being hardcore Real n Thierry Henry fan, having Mbappe don White shirt is an ultimate dream. He's the closest to resemble Henry as well. Easy to being a fan of Mbappe. But, watching this, there's no way that gonna happen with Flo Perez policy. Yes, he might not win Ballon D'or without UCL title, but maybe that's not even on his agenda. Beckham never win one, yet before Messi n CR7 time he's the most sought after athlete in the world.
Beckham was good looking, that was the only reason even non football fans liked him, he was a Hollywood type of football player
Ong Madrid is NEVER that stupid to chase someone who thinks he runs football, That boy's ego has outgrown, it's true that football has changed over the past years back in the days players used to fantasize joining big clubs and force their agents for negotiations joining the club of his/ her dream but now he only cares about just one thing that is "MONEY and more MONEY!" Not just him, but the current and upcoming generation. 😢
I can confirm Mbappe is the closest player I've seen to Henry.
@@parthavnair36 Madrid’s policy won’t work in attracting names like mbappe in the current unless they ultimately just want to play for them. Owning 50% of a player’s image rights with social media readily available is nonsensical from a player’s(mbappe) perspective.
Amazing content as always... You guys are too good...
You’re too kind!
Thank you 😁
Best sports information channel on UA-cam fr
That’s always the aim! Thank you 😊
How about a video on your face reveal, atheletic interest ? We would love to know about person behind this amazing channel.
I always like your videos before watching 🙏🏼
Thank you! We hope they earned the likes 😄
Love the video well detailed and well explained
Thanks very much! 😁
The amount of effort you put into research for videos is insane
gracias por poner audio en español amigos, gran trabajo
Another Athletic Interest Video. I shall blindly like, comment and share, without question. It is bound to be a brilliant video, as usual.
Thank you for your service 😄
I love your videos but I really enjoyed your narration today
Thanks, Shekhar! It’s very rewarding to get a positive response
yall need to make a video on the world impact of this years world baseball classic
This is a worthwhile and insightful video. Well worth your time if you’re thinking of having a sporting future.
Nice video Athletic Interest.
Thanks a lot, Shubhojit! 🙌
So fantastic and Impressive ♥️👏👏👏
Your voice is amazing didnt watch this yet but i know its fireeeeeeeeeee
🎙️Thank you!
@@AthleticInterest hehe I binge watch your videos because your voice is so addicting :)
Who's here after he rejected Saudis 1 bil offer lol
Fabulous oration🔥
He won the french championship the same year he went to semi finals with Monaco 😊
Seems perfectly legal to me for him to play for any team he wants.
der kanal verdient millionen abos, bleibt am ball
Mbappe doesn’t care about being the goat he already said he wants to be a French legend and win for France like he said in a interview he isn’t worried about being better than Messi or Ronaldo
he will certainly need to be on that level in order to grow his business to his desired form
Your videos are more fascinating than my MBA
Amazing video, thanks 👍🏽
Thank you, Mike!
Have a great weekend 🙂
@@AthleticInterestu 2 ❤️
Idk this was very inspiring !!!
1:12 Escuchen, corran la bola 🎶
Come for the content
Stay for the banger bass drop in outro!
Exactly! 💥
Inspiring, what a f:?"n genius! Not only on the field
I can agree on the 50% to madrid would be a loss but like in two years the galactios would be champions league winners that will also give some points of being one of the goats of three worlds, and this mean more money for him
Can you do a video about handball 😍
It doesn't add up, if he has EA as a partner he can't say at the same time he doesn't want to associate with betting companies. Since FIFA makes most of it's money from gambling with the player cards.
That sponsorship was well merged
Great breakdown
I’d love to see a video about the sudden meteoric rise of FC Union Berlin. A great underdog story .
And now aiming for Champions League! 🔴
I appreciate his business acumen 👏👏👏
How do you create these thumbnails?
Everyone's talking about passion if mbappe didn't have passion than he wouldn't be playing world class for club and country
Breaking Down The Business Of Sports! Thank You!
Thanks, Shahiidu!
Just a correction, "Adesanmi" is specifically a Yoruba (Nigerian tribe) name that translates to the "Crown fits me". West Africa has more than 200 languages, it wouldn't hurt to be specific.
That’s also not his real name and a completely made up info…
It’s crazy h oh w u actually believe that
@@rayanstar7 really
When the hell are you going to make a video on me The Billionaire Athlete Tiger Woods
Guessing you’re a big fan 😉
Thers's no way this content is free, like DAMN🤯
Wait, did we forget to charge all this time? 😱
"Don't become a philosopher before you become rich" - SRK
The top athletes, obviously train 24/7 and deliver clutch performances when the chips are down. They build their reputation on these traits and gains fans and critics. Hence they are able to build a successful brand on themselves. Mbappe is no different to Lebron, Brady, Messi, Ronaldo, Vestappen and Kolisi.
Cool Story Bro.
I love every footballer be it Haland, kylian,Neymar,Bale,Cr7, Messi
IPL around the corner,One video on it pls😢
Of course, it is just about money. Not morals and beliefs. Just money! Don't kid yourself with these childhood stories. It is just a vision of getting money and not giving a damn about football.
If you could make a video on how to be a good communicator?
Its like this whole video was soley aimed at building up to the ad at the end
Man hört bei der perfekten Aussprache deutscher Marken sofort, dass ihr aus Deutschland seid 😄 Sehr gute Videos übrigens 🎉
Danke!
que buenos vídeos me encaantan
His well maintained image now is Mpaypal.
Now idk whether that ending part was genuine or was just for the AD 🤦🏽♂️
Beautiful, rashford should have did that too in earlier age, but he still has time
6:14 - “le football il a changé”
masterclass ☠️
Wth does that Mean
This is great and all but I don’t think you should criticise players who don’t care about their image either. As long as they’re no actively using it to do bad I think it’s fine if they just want to play football and leave it at that 🤷♀️. Why should they have to hide a logo, it’s a MOTM award. If they want to they can, if they don’t that’s great too.
That is a good business model but there's one problem what happens if something bad happens to Mbappe like injured or accident something. It's too highly reliant on him
Hahahaa, are you telling me EA is even close to an ethical company?!