Thanks to NordVPN for the continued support and sponsoring this video! Go to www.NordVPN.com/AthleticInterest to get a discount. 👕 What do you think, are football shirt prices too damn high?
I don’t think they are. It’s not like Nike or Adidas is slapping their label on regular, everyday items and charging astronomical prices like Supreme. The authentic shirt can be thought of as a tool for athletes if they’re meant to help with their performance. There’s a lot of work and technology going into these shirts which justify the price. Great breakdown of the football/soccer shirts business, I feel like that’s an industry in and of itself.
I live in Bangladesh. I have an original real madrid kit. I bought it for just a little more than one euro from a friend who works at the garments that made those. It's terrifying to know the end price
I think they should be cheap, as we are not just wearing club shirts, but also promoting the brands printed on. Even if a club changes sponsors, we still carry the old ones
@@saniakshay12 I Personally use 3 both for home internet and as phone carrier and I don't mind promoting a brand that I actually like but I'm gonna say it's absolutely HIDEOUS on the Chelsea kits! So much so that I actually did not buy any modern Chelsea kit. I prefer the Yokohama and Samsung ones. There is a good way of supporting your club by buying a jersey without the ads, here's how. 1. Some Clubs offer "Euro" Designs of their jerseys, where there are no sponsors. 2. Buy Training or prematch jerseys. Most of them are ad free and even cost less
He's also using Bank of England stats to calculate Euro inflation for some reason? Eurozone inflation has been 2% which makes 29 euros in 1992 around 54 euros today.
Yes but football shirts are not mostly about production costs, they are about recovering costs from the sponsorship to the club that gives them the right print those shirts in the first place. Those numbers are impacted by general inflation in addition to growth of demand. Remember most of the revenue of the sale of a shirt goes to the shirt company and not the club....that's cos the right to print those shirts have been paid for in advance. In essence you are paying the shirt company who already pre-paid your club (and not buying shirts will affect any future sponsorship value the club can get).
In our country, the inflation of money is way different so it’s cost only about 20 dollars for an authentic licensed shirt. Something a fast food worker can get for a month in other countries is what taxi drivers get in 5 months here
I'm not concerned about having the newest each season, so if I want a particular kit, I'll wait to the end of the season when club shop clearance brings them down to 35 quid.
@@colombiantom it did happen to me this season tbh, little gutted, but kinda expected due to international supply chain issues. Just chalked it up to "not ment to be"
That's what I did, managed to get a home shirt in my size down from £70 to £40 because of it being an end of season sale, I don't mind paying that because that to me is what the shirt is actually worth and is usually the maximum I'm willing to pay.
Fantastic video as usual! As a shirt collector, this is a great breakdown as I’ve been pondering why shirt prices continue to go up as replica quality continues to go down.
QUESTION: does anyone know if before every game players are given a new shirt before the start of the match? For ex. Real Madrid's is white, either they wash it really well prior to a game or they get a new shirt everytime
@@lemonking3644 Most of the times they are new kits each game. Especially for big clubs like Real Madrid. After matches players will give them to a fan or trade with another player so the the shirt they wore isn’t in their possession anymore.
I think I'd have less of a problem with football shirts if they hadn't changed to releasing a new home shirt every single season. Back in the '90s in the UK, the system for most clubs was a home shirt (and sometimes the away) would be used for 2 seasons which means the kit would at least have a little more value.
True it started at the beginning of the 00's. I believe until 04 Bayern Munich, for example, changed their home kit only every two years. The same goes for Dortmund. From 04 on, we had a new jersey every season. My favorite jerseys until today are the _"Total 90"_ ones by Nike. The national teams playing in theses kits had a circled in number on the front of the jersey, instead of the sponsor. They can be seen in the famous Nike ad, were Portugal played Brazil, with an endless number of top-stars: *ua-cam.com/video/F2q7703-IFg/v-deo.html* I had a Tomáš Rosický one. But I'm sure it wasn't a replica. It had all the features of the original one the players wore on the pitch. I had _"Total 90"_ shoes and a yellow/purple ball too. The ball was indeed a replica! I just was in love with that style. Now I haven't bought a jersey for over ten years and I also don't play myself anymore.
@@BOABModels Exactly! At the EUROS 04, the 04/05 season and the Confederation Cup 05. And like I said, I loved the version for the national teams with the circled in number, on the front of the jersey.
Lets not forget. 30 years ago clubs changed their home kit one season and the away one the next. Now most clubs have 3 shirts, plus goalkeepers, and sometime special shirts. So Adidas are making a lot more e17 (euros)
The reality is that they’re ripping people off. The whole things been taken away from the local working class and people applaud it out of a one sided sense of loyalty
you'd think there's be a sense of community to try and make something simple, local and affordable just so no one feels left out .. but apparently getting your kit made in the same megafactory i as everyone else half way around the world makes more sense? i really dont get it. its just clothes ffs.. trainers i understand might be too complex to skimp on but football shirts should be a labour of love .. especially national football shirts !
@@jantelopez5626 I’m all about loyalty I always buy my teams kit a year behind and I get some interesting kits of teams I somewhat like or think the shorts cool but always a year behind but they still rip people off something fierce
Congratulations in advance for 500K subscribers! You and Tifo are making quality sport contact, much better than tv sport programms around the world. I also enjoy watching your content while eating, so thank you!
Here in Indonesia, Nike manufactured their kits (jerseys) also their shoes. In 2019, workers from KMK Sport, PT (Nike distributors and produce in Indonesia) got demonstrate because they got underpaid and poor working condition.
One important cost that wasn’t included is before the actual production of the shirt there are people that design and develop these kits. There’s time that goes into planning and researching fabrics, patterns, fits, performance etc. All the people involved on that end get paid, so that cost needs to be factored in as well.
@@penguin350 yea but even if a kit is the same with different variations, that first original design idea has to be created by someone. Even if it’s just changing the colors and badges someone has to physically communicate and change that on they’re tech packs which still takes time. Time that someone gets paid for.
@@MendoCreative i dont think thats going to be a huge cost - there'll be a team of core staff (a fraction of the company's workforce and a coveted role ) who will scout and commission collabs .. and big brands often have designers over a barrel .. when designers have a big name for their portfolio, that pulls in more clients .. the exceptions might be some very famous designer who's name pulls in a new market.. like when stella mccartney did the GB olympic kit
@@jantelopez5626 yes of course it’s not a big cost just based off of the large volume of products being created ( I know because I used to be an a apparel designer). But it is an IMPORTANT cost none the less. My point is here is that there is more cost associated with creating these kits than people think, and even though economy of scale takes place, all those little costs add up. Which gets passed down to the consumer.
Normally I tend to buy kits towards the end of the season because prices are relatively lower. Price kits are normally lower and go for as low as $5 towards the end of the season.
That's smart thinking actually. You're buying the original version, helping the club in your own way and you're smart with your money. That's a WIN WIN WIN situation.
I live in Iraq and i bought an authentic player issue Barca shirt for 20$. At first i thought no way this is actually authentic but it has the same exact details. Quality. Printing style and materials as the one i bought online from Barca store for 140 Euros. It made me regret buying the later😂
Good video. As someone who buys different shirt regularly here in England, recently the prices have sky rocketed high. Need to spend at least £100 or more for a shirt. Luckily for me, I have friend who gives me free shirts from sports direct when they have a clearance
Don't know how much I buy all this. The fact you can buy shirts from DH Gate which are extremely high quality (virtually indistinguishable from authentics) at a fraction of the price shows it can be done. If working with retailers means a commitment to double the price so you don't undercut one another then don't do it- sell exclusively in Adidas Stores, club shops and online, that way you could immediately cut €40 from the cost of each shirt, sell a lot more and close demand for the illegal DH Gate trade.
Your inflation reasoning for the football shirt pricing is wrong. During those 30 years, production also moved to cheap locations; production costs are the same/lower than 30 years ago, because they're made in Vietnam/China/Sri Lanka etc.
I sent some jerseys from India to UK in February. The cost per piece, including shipping to UK; was 6 euros. It would come down to 4 euros if I shipped 10 at once. That's the scale of mark up, we're talking about!
And that's why a lot of fans (mainly southern Italian ones from Napoli and Palermo) just wait it out or buy the shirts after the new kit is released: usually the replica kits are worth way less when the new kit is released, so if you just wait until the next season (usually January or February) the older kit is a bargain to purchase because the retailers will have a rush to sell them to make more space for the "more demanded" new kits, while recouping some costs. :)
What i usually do is find what the new kits will look like at the beginning of the season. If i'm interested in one i usually wait for the sales at the end of the season (i also have a discount as a member), but you have to be fast because the kit is often sold out in a couple of days or sometimes hours. And sometimes i'm not interested by the new kits at all. Which is even cheaper!
Hmmm…in my experience they’ve always been pretty expensive. At least in the US. It was hard to get jerseys because there was no real market and demand was limited to those small soccer loving populations, so everything was imported. I’m talking since the mid 90’s. Even after the US World Cup. And soccer specialty stores were limited. Being of Mexican descent I grew up watching the Mexican league and again, those jerseys were imported and were always between $70 and $90 USD. MLS eventually emerged and they were also in the same range. I recall my parents not being able to afford them and if I ever did jet a jersey I would feel guilty. I got a Mexico ABA Sport jersey from 1996, right before the legendary 98 jersey. I regret not getting that 98 one now. But like I mentioned, the imports were expensive and so were the MLS ones. I also didn’t get the first LA Galaxy jersey because of the price. Eventually the market for soccer in the US grew and you would eventually have the chance of getting a previous season’s kit for $45 USD. Either way the story of soccer jerseys around the world is interesting. Awesome video.
in our country Afghanistan, the replica shirts are 4$ even less sometimes. and one of my friends gifted me an authentic version of the Barcelona shirt. there is not much difference between the two.
Very similar to NBA jerseys. There are 3 versions that I know of. There are the replicas for fans to wear and the authentic ones for players and fans but the NBA also sells a "swingman" version of jerseys. They are like a intermediate version of the replica and authentic versions.
I am a Barcelona fan myself, and the jersies are damn expensive! It's ridicilous, we went to a mid tier cheap football jersey store, the quality are quite good we bought one for each👍
Wrong , irritation could easily be a problem , also most jersey used by big clubs used a special material that could quickly evaporates sweat and keep body temperature stable
Copies of the jersey sell for 3 euros(starting) in India. Its a huge market here. Embroidered, Patches, Sublimes etc. Obviously these are not authentic. But how does it matter, I get what I want - The look is just perfect
You can buy an replica shirt in my country for roughly 3/4dollar(fan version ) player version costs 2-4 dollar more and they authentic one is around 9-10$ PS-its cheap bcz they are made here
Pretty sure that they aren't THAT cheap. Those shops are ripping you off by claiming they are "original" jerseys. iPhones are now manufactured in india, doesn't mean we can buy them cheap. 😂🤣
There are some changes going on in the breakdown of the price of a football shirt. Large companies, especially Nike and Adidas are trying to circumvent the brick-and-mortar store and smaller web stores by selling directly to the consumer. If you look at the breakdown you can see why: it makes up for a large part of the price, so there's a lot to gain for these companies.
I have the contact of some factories in China and I frequently buy from them for 15$ (same quality, I always take the shirts I buy to the retail store to compare), amazing deal
so we can assume that every other shirt (non-football) that are produced in same place with same materials and the same cost to produce will be sold for 90€ in the final destinations....I don't think so. defenitly a huge ripoff, only because they know people buy it no matter what.
In vietnam, the friend of my friend's dad owns a boots factory for nike. Some of the stuffs that doesn't pass the QC are sold to my friend's dad, they'll fix it and sell it for 200 bucks
Well researched and produced episode, guys!🙌🙌🙌🙌 Honestly, the only team shirt I would buy and wear is the current Nigeria 2018 world cup shirt! I really loved the unique design, and it seems fans love it too because it's sold out (in my size at least) EVERYWHERE! well, let me add that companies invest in designing and pay artists to come up with cool-looking shirts. so let's add that to the calculations maybe.
A great overview. One aspect that should be mentioned in this conversation is the abysmal wage earned by those who actually make them in the overseas factories. A fair cut of the profits for the workers is something we should be pushing for.
I live in South Africa and authentic shirts can easily cost up to R1000 , then there are fake rip-offs that sell for ¼ of that which look the same but with questionable quality
In Indonesia made in Thailand shirt was the best choice in quality and comfort to buy not to expensive and accessible because it's bit complicated to spend 90€ just like a month salary just for shirt
Recently I shipped a Manchester United kit from England to India, I paid around 45% in customs duty alone which is outrageous considering I paid around 150 Canadian dollars which brought over 200$ in total for the so-called authentic jersey. SMH.
if milan wins serie a this year...i will buy their shirts...it cost about 60 dollars in my country....a little appreciate from me to the club even though its very expensive for a shirts for me
I still have the Liverpool kit from 2011, bought by my friends for my 21st birthday. I can't wear it now, but I still keep it though, for the memories lol
Bro what are you talking about? Burnley sells theirs for like $55 which would mean their losing money here. Shipping and taxes are often added on AFTER checking out, so you’re always paying more than what the retail price is
You also have to count the cost of technology. Theses companies also spend a lot on R&D. For example, researching on materials such as recycled polyester, aerodynamic cut, where to place breathable holes, etc. It takes many years to craft and perfect it. They have to adjust it's cost somewhere.
Loved the video. This topic is so often mislead that it leads to confusion. BTW athletic Interest how much would a 2014 Germany's black and red jersey would cost today any idea.
While there has been a lot of inflation, the production costs have also gone down. I just aqcuired shirts for my football team. Custom with numbers, names and logos: 25 $.
Profits have to made, that much i can understand but if something is costing less than a few quid to make, theres no reason it should be selling for well over 60 or 70 quid
Love the Stade de la Licorne reference (with the adidas and ebay holograms). I have been there 2 weeks ago in the away stand and it is a tiny, wonderful stadium with a lot of light 😍
Football jerseys being so expensive are one of the reasons I have to buy their Master Copy, which costs about 35-40 bucks. The only authentic kits I have is the 2018 real Madrid blue retro kit, which I bought way back in 2019, and a real Madrid 23/24 kit which I bought recently.
You failed to mention that wages have stagnated and in many cases not grown at all in most countries. This indeed means that football shirts are dollar for dollar more expensive than they were 30 years ago.
Walked into a sports direct today to look at the new Liverpool shirt. £75 walked straight out. It should be capped at £50. £75 for a football shirt is absolutely ridiculous for something you will wear for a season. A Liverpool shirt in 2010 was £40. Edit: I ended up just buying this years shirt as it’s a really nice shirt but £75 lmao
I love sponsors on the uniforms. Just gives the shirt a lot of character. Never understood the hate for it in US sports other than "wahhhhh wahhh we don't like something different".
i have bought them just 2 times and combining them two it comes to around 18USD tops when i was in my country. It cost around 119AUD now but i can "DHL" or ship from my country to Australia and i can buy some alcohol and watch game with the jearsey i bought. And if i find someone travelling then i have a spare of more that 110AUD for "Football Shirt" Now thats a deal
Would be cheaper to directly go to gift shop in the stadium of the team you support and buy a jersey there? If custom and import fee does make it expensive.
I bought authentic Real Madrid's Y-3 4th Kit, it was around $12, I live in Bangladesh, you can literally feel the difference between an authentic and a replica, the vibe and feeling is literally different
You can get better knock-off shirts tho. Here in Germany you can't sell good fake products, thats illegal. Only fakes that look nothing like the original or get the real one.
Hi! I recently spent a few months in São José dos Campos and I was amazed at the difference in prices of shirts compared to here in the UK. For example, in the Centauro store Liverpool shirts were around 300 Reais, but here in the UK they are more like 500 Reais. But I agree that 300 Reais is still far too expensive. Anyway, love to Brasil! 💗
I miss when you could buy a shirt and that would be your teams current kit for 2 maybe even 3 seasons. now I only buy secondhand shirts or wait til halfway through a season when the prices go down 40-50%
best way is to buy the old shirts when they are on sale. as always you just gotta have some patience, but most fans apparently have the patience of a 4 year old -.-
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👕 What do you think, are football shirt prices too damn high?
Could also do the money in dollar as well as euro
I don’t think they are. It’s not like Nike or Adidas is slapping their label on regular, everyday items and charging astronomical prices like Supreme. The authentic shirt can be thought of as a tool for athletes if they’re meant to help with their performance. There’s a lot of work and technology going into these shirts which justify the price. Great breakdown of the football/soccer shirts business, I feel like that’s an industry in and of itself.
In Bangladesh we buy replica shirts for 4-5 euro
People making these shirts live rike rats
every 2 seconds bullshizz
I live in Bangladesh. I have an original real madrid kit. I bought it for just a little more than one euro from a friend who works at the garments that made those. It's terrifying to know the end price
ভাই আমারে ১টা কালেক্ট করে দেন। দাম বাড়ায় দিমু -_-
Wtf thats crazy...please send me some kits to Germany😂😂
Not surprised bro
Send your email or something I can contact I also want to buy
That definitely qualifies as a bargain! 🙌
I think they should be cheap, as we are not just wearing club shirts, but also promoting the brands printed on. Even if a club changes sponsors, we still carry the old ones
This is why I don't buy them. If I support Chelsea, why should I wear a jersey with 3?sell them without the brand sponsors and I will be interested
In thr video they tell you exactly why they can't be cheap
@@saniakshay12 I Personally use 3 both for home internet and as phone carrier and I don't mind promoting a brand that I actually like but I'm gonna say it's absolutely HIDEOUS on the Chelsea kits! So much so that I actually did not buy any modern Chelsea kit. I prefer the Yokohama and Samsung ones.
There is a good way of supporting your club by buying a jersey without the ads, here's how.
1. Some Clubs offer "Euro" Designs of their jerseys, where there are no sponsors.
2. Buy Training or prematch jerseys. Most of them are ad free and even cost less
I don't buy them because I don't like the concept of paying for the privilege to advertise a multi-billion dollar company. Thanks but no thanks.
Anyone see Idiocracy? Cristiano McDonaldo and Lionel Pepsi Messi.
Not convinced by the inflation argument because, at the same time, production costs have dropped (even considering the use of different materials).
Me neither, but I think they just wanted to show the effects of devaluation of money for people completely new to the concept of inflation. :)
He's also using Bank of England stats to calculate Euro inflation for some reason? Eurozone inflation has been 2% which makes 29 euros in 1992 around 54 euros today.
Yes but football shirts are not mostly about production costs, they are about recovering costs from the sponsorship to the club that gives them the right print those shirts in the first place. Those numbers are impacted by general inflation in addition to growth of demand.
Remember most of the revenue of the sale of a shirt goes to the shirt company and not the club....that's cos the right to print those shirts have been paid for in advance. In essence you are paying the shirt company who already pre-paid your club (and not buying shirts will affect any future sponsorship value the club can get).
We dont need to think about the research that they do to improve it over time?
In our country, the inflation of money is way different so it’s cost only about 20 dollars for an authentic licensed shirt. Something a fast food worker can get for a month in other countries is what taxi drivers get in 5 months here
I'm not concerned about having the newest each season, so if I want a particular kit, I'll wait to the end of the season when club shop clearance brings them down to 35 quid.
Facts. I bought the blue Ajax away shirt for 45, and I'd be a dummy if I had spent 90 at the start of the season.
The problem is that there is never my size at the end of the season, so I end up buying nothing.
@@colombiantom yeah you gotta stay alerted for those discounts, L, and XL are always the fastest one's out.
@@colombiantom it did happen to me this season tbh, little gutted, but kinda expected due to international supply chain issues. Just chalked it up to "not ment to be"
That's what I did, managed to get a home shirt in my size down from £70 to £40 because of it being an end of season sale, I don't mind paying that because that to me is what the shirt is actually worth and is usually the maximum I'm willing to pay.
Fantastic video as usual! As a shirt collector, this is a great breakdown as I’ve been pondering why shirt prices continue to go up as replica quality continues to go down.
Hope this answers those questions 🙂
@@AthleticInterest Ofcourse it does cause its done by the one of the best 🐐
because it was made by cheap labour who barely get paid for things that get sold for such great prices.
QUESTION: does anyone know if before every game players are given a new shirt before the start of the match? For ex. Real Madrid's is white, either they wash it really well prior to a game or they get a new shirt everytime
@@lemonking3644 Most of the times they are new kits each game. Especially for big clubs like Real Madrid. After matches players will give them to a fan or trade with another player so the the shirt they wore isn’t in their possession anymore.
I think I'd have less of a problem with football shirts if they hadn't changed to releasing a new home shirt every single season. Back in the '90s in the UK, the system for most clubs was a home shirt (and sometimes the away) would be used for 2 seasons which means the kit would at least have a little more value.
True it started at the beginning of the 00's.
I believe until 04 Bayern Munich, for example, changed their home kit only every two years. The same goes for Dortmund. From 04 on, we had a new jersey every season.
My favorite jerseys until today are the _"Total 90"_ ones by Nike. The national teams playing in theses kits had a circled in number on the front of the jersey, instead of the sponsor.
They can be seen in the famous Nike ad, were Portugal played Brazil, with an endless number of top-stars:
*ua-cam.com/video/F2q7703-IFg/v-deo.html*
I had a Tomáš Rosický one. But I'm sure it wasn't a replica. It had all the features of the original one the players wore on the pitch.
I had _"Total 90"_ shoes and a yellow/purple ball too. The ball was indeed a replica! I just was in love with that style.
Now I haven't bought a jersey for over ten years and I also don't play myself anymore.
@@yannick245 I remember the Total 90 kits well - they were used at Euro 2004 I believe.
@@BOABModels Exactly! At the EUROS 04, the 04/05 season and the Confederation Cup 05.
And like I said, I loved the version for the national teams with the circled in number, on the front of the jersey.
@@yannick245 Kinda like Brentford nowadays then
For Arsenal, we repeated our 2012/13 home kit in the 2013/14 season.
That was the last time. I'm sure it won't be changing anytime soon
This channel combines two of my favorite things-
Economics and sport.
Thanks Athletic interest❤
We feel the same way! 😉
this video was promoted by adidas
Lets not forget. 30 years ago clubs changed their home kit one season and the away one the next. Now most clubs have 3 shirts, plus goalkeepers, and sometime special shirts. So Adidas are making a lot more e17 (euros)
The England Jersey must be really valuable after all a legendary player like Giorgio Chiellini was starving for it,
If you played proper ball you would understand his foul.
To be fair, Suarez was starving for Chiiellini's shirt as well
Still better than what that snake, Suarez, did against ghana
Let it go. Snob
@@aviatormv it was a joke....
The reality is that they’re ripping people off. The whole things been taken away from the local working class and people applaud it out of a one sided sense of loyalty
you'd think there's be a sense of community to try and make something simple, local and affordable just so no one feels left out .. but apparently getting your kit made in the same megafactory i as everyone else half way around the world makes more sense? i really dont get it. its just clothes ffs.. trainers i understand might be too complex to skimp on but football shirts should be a labour of love .. especially national football shirts !
@@jantelopez5626 I’m all about loyalty I always buy my teams kit a year behind and I get some interesting kits of teams I somewhat like or think the shorts cool but always a year behind but they still rip people off something fierce
They can rip you off only if you agree to let them.
Just Eschew It
Calm down communist.
Congratulations in advance for 500K subscribers! You and Tifo are making quality sport contact, much better than tv sport programms around the world.
I also enjoy watching your content while eating, so thank you!
We go very well with food! 😄
@@AthleticInterest waiting for a crossover between tifo and the athletic
Here in Indonesia, Nike manufactured their kits (jerseys) also their shoes. In 2019, workers from KMK Sport, PT (Nike distributors and produce in Indonesia) got demonstrate because they got underpaid and poor working condition.
Yes
One important cost that wasn’t included is before the actual production of the shirt there are people that design and develop these kits. There’s time that goes into planning and researching fabrics, patterns, fits, performance etc. All the people involved on that end get paid, so that cost needs to be factored in as well.
Except Nike kits which all look the same with a different badge and colour
@@penguin350 yea but even if a kit is the same with different variations, that first original design idea has to be created by someone. Even if it’s just changing the colors and badges someone has to physically communicate and change that on they’re tech packs which still takes time. Time that someone gets paid for.
@@MendoCreative i dont think thats going to be a huge cost - there'll be a team of core staff (a fraction of the company's workforce and a coveted role ) who will scout and commission collabs .. and big brands often have designers over a barrel .. when designers have a big name for their portfolio, that pulls in more clients .. the exceptions might be some very famous designer who's name pulls in a new market.. like when stella mccartney did the GB olympic kit
@@jantelopez5626 yes of course it’s not a big cost just based off of the large volume of products being created ( I know because I used to be an a apparel designer). But it is an IMPORTANT cost none the less. My point is here is that there is more cost associated with creating these kits than people think, and even though economy of scale takes place, all those little costs add up. Which gets passed down to the consumer.
Theres no way the pricing in the video is real this is a bought video
Normally I tend to buy kits towards the end of the season because prices are relatively lower. Price kits are normally lower and go for as low as $5 towards the end of the season.
That's smart thinking actually. You're buying the original version, helping the club in your own way and you're smart with your money. That's a WIN WIN WIN situation.
I used to do this as well but now there's hardly ever a sale of kits near the end or less of a selection
I live in Iraq and i bought an authentic player issue Barca shirt for 20$. At first i thought no way this is actually authentic but it has the same exact details. Quality. Printing style and materials as the one i bought online from Barca store for 140 Euros. It made me regret buying the later😂
Where did you buy it from?
Good video. As someone who buys different shirt regularly here in England, recently the prices have sky rocketed high. Need to spend at least £100 or more for a shirt. Luckily for me, I have friend who gives me free shirts from sports direct when they have a clearance
Mike Ashley being used for good, One Sin less
Great content as always , the kit margin story is pretty much the same story of nike shoes in "what it actually costs to make a sneaker "
Admiral did the first ever replica football kit deal with Leeds United.
Pioneering!
Don't know how much I buy all this. The fact you can buy shirts from DH Gate which are extremely high quality (virtually indistinguishable from authentics) at a fraction of the price shows it can be done. If working with retailers means a commitment to double the price so you don't undercut one another then don't do it- sell exclusively in Adidas Stores, club shops and online, that way you could immediately cut €40 from the cost of each shirt, sell a lot more and close demand for the illegal DH Gate trade.
Absolutely true
Your inflation reasoning for the football shirt pricing is wrong. During those 30 years, production also moved to cheap locations; production costs are the same/lower than 30 years ago, because they're made in Vietnam/China/Sri Lanka etc.
I sent some jerseys from India to UK in February. The cost per piece, including shipping to UK; was 6 euros. It would come down to 4 euros if I shipped 10 at once. That's the scale of mark up, we're talking about!
From where in India you buy? Was that oficiall one??
@@abdulmajidpp I got it made from a factory, I don't feel like buying those expensive ones anymore
@@chiruundefined can you share the details... I would like to buy...
@@abdulmajidpp hey, I would love to; but they don't produce without bulk order, that is minimum 15-20 qty
@@chiruundefined ok..then don't bother....thanks for your replies....
Price has gone up with inflation, but wages haven’t, so it is effectively more expensive to buy a football shirt now
@@BarryRerack147 I’m sure that has some bearing on it too, yea!
And that's why a lot of fans (mainly southern Italian ones from Napoli and Palermo) just wait it out or buy the shirts after the new kit is released: usually the replica kits are worth way less when the new kit is released, so if you just wait until the next season (usually January or February) the older kit is a bargain to purchase because the retailers will have a rush to sell them to make more space for the "more demanded" new kits, while recouping some costs. :)
What i usually do is find what the new kits will look like at the beginning of the season. If i'm interested in one i usually wait for the sales at the end of the season (i also have a discount as a member), but you have to be fast because the kit is often sold out in a couple of days or sometimes hours.
And sometimes i'm not interested by the new kits at all. Which is even cheaper!
Hey, friend. Do u know why Napoli shirts are so tiny??? I really want one but it seems like i have to buy a 3XL to fit like a regular XL
Best UA-cam page!
Good UA-cam channel but not the best
We like that review! 😄
Nah, we're getting ripped off.
If your mad about it stop paying
@@lilper3134 you are the exact target that these shirt sellers try to get
@@sasamarkovic6185 the target those shirt sellers are trying to get are football fans
Hmmm…in my experience they’ve always been pretty expensive. At least in the US. It was hard to get jerseys because there was no real market and demand was limited to those small soccer loving populations, so everything was imported. I’m talking since the mid 90’s. Even after the US World Cup.
And soccer specialty stores were limited. Being of Mexican descent I grew up watching the Mexican league and again, those jerseys were imported and were always between $70 and $90 USD. MLS eventually emerged and they were also in the same range. I recall my parents not being able to afford them and if I ever did jet a jersey I would feel guilty. I got a Mexico ABA Sport jersey from 1996, right before the legendary 98 jersey. I regret not getting that 98 one now. But like I mentioned, the imports were expensive and so were the MLS ones. I also didn’t get the first LA Galaxy jersey because of the price.
Eventually the market for soccer in the US grew and you would eventually have the chance of getting a previous season’s kit for $45 USD.
Either way the story of soccer jerseys around the world is interesting. Awesome video.
in our country Afghanistan, the replica shirts are 4$ even less sometimes. and one of my friends gifted me an authentic version of the Barcelona shirt. there is not much difference between the two.
Great video, guys! I had a feeling the price of today's football shirts would be due to inflation.
In large part, it's true! 📈
Because no matter how much they cost, it's been proven that people will buy them.
End of story. [EDIT: 5:11, see what I mean?]
Very similar to NBA jerseys. There are 3 versions that I know of. There are the replicas for fans to wear and the authentic ones for players and fans but the NBA also sells a "swingman" version of jerseys. They are like a intermediate version of the replica and authentic versions.
Guys as always perfect job the 500K is close salute from Brazil
Thank you, Lauro!
I think the reason is unrealistic money that clubs spends for singing with players-mainly wages and transfer sums.
Athletic Interest is my favourite sports channel. I like the business/financial focus.
Thanks Mia!
I am a Barcelona fan myself, and the jersies are damn expensive! It's ridicilous, we went to a mid tier cheap football jersey store, the quality are quite good we bought one for each👍
Just convert the price to Indian Rupees and you'll cry for sure🙆🏻♂️
Not cheap! 😬
A month's salary for many here in India!!
@@aakashkedia22 how much will it become in Indian rupees?
@@tanishkumar2510 5k to 6k for replicas and 10k to 12k for authentic
Just get the duplica almost the same thing
Last time o bought an Arsenal shirt was about 15 years ago. It cost £30. There's no way in hell I would ever pay £110 for one.
They’re still way overpriced. You can put pro players shirtless in games and you won’t feel they lack “technology and aerodynamics”
Wrong , irritation could easily be a problem , also most jersey used by big clubs used a special material that could quickly evaporates sweat and keep body temperature stable
No
@@alahsiaboi8909 the replica AND counterfeit does that as well!
In Australia I usually get my rugby league jerseys at the end of the season but then they still like 80-100 bucks on sale
You would think the rise of online stores would have taken a lot of the retail portion of the cost out and put it in the bin.
Copies of the jersey sell for 3 euros(starting) in India. Its a huge market here. Embroidered, Patches, Sublimes etc. Obviously these are not authentic. But how does it matter, I get what I want - The look is just perfect
You can buy an replica shirt in my country for roughly 3/4dollar(fan version ) player version costs 2-4 dollar more and they authentic one is around 9-10$
PS-its cheap bcz they are made here
Pretty sure that they aren't THAT cheap. Those shops are ripping you off by claiming they are "original" jerseys.
iPhones are now manufactured in india, doesn't mean we can buy them cheap. 😂🤣
There are some changes going on in the breakdown of the price of a football shirt. Large companies, especially Nike and Adidas are trying to circumvent the brick-and-mortar store and smaller web stores by selling directly to the consumer. If you look at the breakdown you can see why: it makes up for a large part of the price, so there's a lot to gain for these companies.
Its dinner time in India , what a perfect time to upload 👌 😀 love your content ❤
A little evening entertainment 😉
This is the type of video I have long been asking the channel to make
At last we made it! 😅
As someone who loves football shirts but is always too poor to get one, this video was interesting.
I have the contact of some factories in China and I frequently buy from them for 15$ (same quality, I always take the shirts I buy to the retail store to compare), amazing deal
so we can assume that every other shirt (non-football) that are produced in same place with same materials and the same cost to produce will be sold for 90€ in the final destinations....I don't think so. defenitly a huge ripoff, only because they know people buy it no matter what.
In vietnam, the friend of my friend's dad owns a boots factory for nike. Some of the stuffs that doesn't pass the QC are sold to my friend's dad, they'll fix it and sell it for 200 bucks
2 year difference
2022: 80 euros jersey
2024: 100-110 euros jersey
Well researched and produced episode, guys!🙌🙌🙌🙌
Honestly, the only team shirt I would buy and wear is the current Nigeria 2018 world cup shirt!
I really loved the unique design, and it seems fans love it too because it's sold out (in my size at least) EVERYWHERE!
well, let me add that companies invest in designing and pay artists to come up with cool-looking shirts.
so let's add that to the calculations maybe.
Thank you! Yes, I remember that Nigeria shirt. The first batch was sold out within minutes after the launch 🤯
@@AthleticInterest crazy, I still can't find my size at a reasonable price 🤣
Well done with the episode 👍👍
@@Mu3azOsman we kicked them off from qualifying for the World Cup 😅. Support team Ghana 🇬🇭
Then you have Puma who pay their artists to come up with the worst designs possible
@@wedjongkwowe4679 Ah yes. Definitely counts as a World Cup victory for you guys 👍
In India you can you buy authentic football shirts at 10-15€ (~1000/- rupees)🤷🏻♂️. We still thick it's expensive 😅
Yo can we get in touch somehow?
The real reason why football shirts are so expensive is that we pay much money for the logo on that, not for the shirt on its own
A great overview. One aspect that should be mentioned in this conversation is the abysmal wage earned by those who actually make them in the overseas factories. A fair cut of the profits for the workers is something we should be pushing for.
I live in South Africa and authentic shirts can easily cost up to R1000 , then there are fake rip-offs that sell for ¼ of that which look the same but with questionable quality
In Indonesia made in Thailand shirt was the best choice in quality and comfort to buy not to expensive and accessible because it's bit complicated to spend 90€ just like a month salary just for shirt
sabar bang :(
Recently I shipped a Manchester United kit from England to India, I paid around 45% in customs duty alone which is outrageous considering I paid around 150 Canadian dollars which brought over 200$ in total for the so-called authentic jersey. SMH.
if milan wins serie a this year...i will buy their shirts...it cost about 60 dollars in my country....a little appreciate from me to the club even though its very expensive for a shirts for me
Where are you from?
@@enthusiast2493 indonesia
@@kodokodok 60$ seems way more higher
here in Milan i paid more than 120$ in july for the shirt
@@alemastro_ and it prove one thing. Those shirts prices are different at different places
I think the inflation numbers are extremely misleading, because clothing in general has stagnated in price for decades.
"Are owners ripping us off? It's a bit more complicated than that... But yes"
I still have the Liverpool kit from 2011, bought by my friends for my 21st birthday. I can't wear it now, but I still keep it though, for the memories lol
It's vintage now 😉
Bro what are you talking about? Burnley sells theirs for like $55 which would mean their losing money here. Shipping and taxes are often added on AFTER checking out, so you’re always paying more than what the retail price is
here is Mexico jerseys can range from 300 MXN (15 usd ). to 1300 MXN (70 usd)
What a great channel. Best channel to learn business in Football ♥️
You also have to count the cost of technology. Theses companies also spend a lot on R&D. For example, researching on materials such as recycled polyester, aerodynamic cut, where to place breathable holes, etc.
It takes many years to craft and perfect it. They have to adjust it's cost somewhere.
Loved the video.
This topic is so often mislead that it leads to confusion.
BTW athletic Interest how much would a 2014 Germany's black and red jersey would cost today any idea.
Found one at a thrift store for 1/4 of the normal price I pay for football shirts around here
Are you from india? That Germany kit is 1500 indian rupee here in Bangladesh
@@enthusiast2493 Ya I'm from 🇮🇳. The price is shocking.
@@shubhojitghosh69 retro kits are always over priced than the regular ones
i have one but i cant say anything cause i bought it in 2014
While there has been a lot of inflation, the production costs have also gone down.
I just aqcuired shirts for my football team. Custom with numbers, names and logos: 25 $.
Just as I was wondering this myself you release a video. Great timing.
That's what we try to do! 😉
The quality of the shirts was also way better 30 years ago and even 20 years ago.
Great and interesting content as always! My favorite channel at the moment, keep it up!
Thanks, Evangelos! 👏
Profits have to made, that much i can understand but if something is costing less than a few quid to make, theres no reason it should be selling for well over 60 or 70 quid
the breakdown of price will be used when milk is sold for £20
This man narrating skills is phenomenal!
Could watch this man videos for hours!
Please do! 😄
very interesting, thank you! it leaves me wondering.. why is it not less expensive in an adidas store than in a JD store?
because what jd pay in overheads (rent, staff wages etc) adidas would also have to pay
@@sxh1r thanks, in that aspect, the cost must be similar
@@sxh1r also probably a deal was signed, so that fans don't buy from one store only
Love the Stade de la Licorne reference (with the adidas and ebay holograms). I have been there 2 weeks ago in the away stand and it is a tiny, wonderful stadium with a lot of light 😍
I live in japan. My country’s league “J League” kits is expensive.
Football jerseys being so expensive are one of the reasons I have to buy their Master Copy, which costs about 35-40 bucks. The only authentic kits I have is the 2018 real Madrid blue retro kit, which I bought way back in 2019, and a real Madrid 23/24 kit which I bought recently.
You failed to mention that wages have stagnated and in many cases not grown at all in most countries. This indeed means that football shirts are dollar for dollar more expensive than they were 30 years ago.
"But they are not jsut shirts, they remind us of memories, *ANYWYAS THANKS TO OUR SPONSOR NORD VP-"*
Not just Football, its every sport.
Sir your editing is next level crazy
Levels: Intermediate, Good, Very Good and Crazy 😄
Walked into a sports direct today to look at the new Liverpool shirt. £75 walked straight out. It should be capped at £50. £75 for a football shirt is absolutely ridiculous for something you will wear for a season. A Liverpool shirt in 2010 was £40. Edit: I ended up just buying this years shirt as it’s a really nice shirt but £75 lmao
Half a Million Subs, congratulations! Your attention and simplicity is Genius.
Very informative
How is such content free 😀 thanks Athletic interest
You're welcome! 🙂
Wow, how informative! It also surprisingly answered my question about the difference between an authentic jersey and a regular jersey!
I love sponsors on the uniforms. Just gives the shirt a lot of character. Never understood the hate for it in US sports other than "wahhhhh wahhh we don't like something different".
Indeed. I feel like when reminiscing about football a part of us thinks of the shirt sponser at the time
i have bought them just 2 times and combining them two it comes to around 18USD tops when i was in my country. It cost around 119AUD now but i can "DHL" or ship from my country to Australia and i can buy some alcohol and watch game with the jearsey i bought. And if i find someone travelling then i have a spare of more that 110AUD for "Football Shirt" Now thats a deal
€90 for a t-shirt is way to much
Especially when they make them for 8 euros
@@issamadra3310 that’s not the profit. They don’t get much from it
A textile company just came to my school for recruiting. One of the main products of them is the football shirt. That's interesting.
I’ll take replicas at $40-$60 over paying for an “authentic” jersey at $140+
Would be cheaper to directly go to gift shop in the stadium of the team you support and buy a jersey there? If custom and import fee does make it expensive.
Because Dembele salary is way more than he deserves.
I bought authentic Real Madrid's Y-3 4th Kit, it was around $12, I live in Bangladesh, you can literally feel the difference between an authentic and a replica, the vibe and feeling is literally different
Let me guess... This video was sponsored by Adidas.🤔
Except you didn't account for the fact that wages are miles behind inflation, so we are paying more, we have less.
If you US/EUROPEAN guys thinks that jerseys are expensive in your reality, you'd know that here, in BRAZIL, one jersey costs like 1/3 of salary.
You can get better knock-off shirts tho. Here in Germany you can't sell good fake products, thats illegal. Only fakes that look nothing like the original or get the real one.
Hi! I recently spent a few months in São José dos Campos and I was amazed at the difference in prices of shirts compared to here in the UK. For example, in the Centauro store Liverpool shirts were around 300 Reais, but here in the UK they are more like 500 Reais. But I agree that 300 Reais is still far too expensive. Anyway, love to Brasil! 💗
I miss when you could buy a shirt and that would be your teams current kit for 2 maybe even 3 seasons. now I only buy secondhand shirts or wait til halfway through a season when the prices go down 40-50%
I wouldn't mind spending £70 on a shirt each year, if I'd get a 50% refund at the end of the season if my team didn't perform well 😂
best way is to buy the old shirts when they are on sale. as always you just gotta have some patience, but most fans apparently have the patience of a 4 year old -.-