Why Are Football Shirts So Expensive?

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  • Опубліковано 3 тра 2024
  • Thanks to NordVPN for the continued support and sponsoring this video! Check out nordvpn.com/athleticinterest.
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    ⏱ Timestamps
    00:00 Why Are Football Shirts So Expensive?
    00:37 The Origins of Football Shirts
    02:58 The Surprising Truth about the Prices
    05:42 How Much Do Clubs and Brands Actually Earn?
    09:36 Today's Video Sponsor: NordVPN!
    ℹ️ Primary Sources
    DW Kick off!
    • When football jerseys ...
    Why are football shirts so expensive?
    www.footy.com/blog/shirts/why...
    A Brief History of Football Kit Design in England and Scotland
    www.historicalkits.co.uk/Artic...
    🎬 About
    Athletic Interest is a video essay series that investigates business stories from the world of sports.
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    #football #shirts #jersey #kit
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КОМЕНТАРІ • 1 тис.

  • @AthleticInterest
    @AthleticInterest  Рік тому +115

    Thanks to NordVPN for the continued support and sponsoring this video! Go to www.NordVPN.com/AthleticInterest to get a discount.
    👕 What do you think, are football shirt prices too damn high?

    • @davisdelp8131
      @davisdelp8131 Рік тому

      Could also do the money in dollar as well as euro

    • @RandomShorts718
      @RandomShorts718 Рік тому +1

      I don’t think they are. It’s not like Nike or Adidas is slapping their label on regular, everyday items and charging astronomical prices like Supreme. The authentic shirt can be thought of as a tool for athletes if they’re meant to help with their performance. There’s a lot of work and technology going into these shirts which justify the price. Great breakdown of the football/soccer shirts business, I feel like that’s an industry in and of itself.

    • @swsadd4177
      @swsadd4177 Рік тому

      In Bangladesh we buy replica shirts for 4-5 euro

    • @Rick-hx7tx
      @Rick-hx7tx Рік тому

      People making these shirts live rike rats

    • @alehlete830
      @alehlete830 Рік тому

      every 2 seconds bullshizz

  • @nazmulahsan4057
    @nazmulahsan4057 Рік тому +6042

    I live in Bangladesh. I have an original real madrid kit. I bought it for just a little more than one euro from a friend who works at the garments that made those. It's terrifying to know the end price

    • @jahidurrahmanjunaid179
      @jahidurrahmanjunaid179 Рік тому +74

      ভাই আমারে ১টা কালেক্ট করে দেন। দাম বাড়ায় দিমু -_-

    • @IGOT99Problemss
      @IGOT99Problemss Рік тому +864

      Wtf thats crazy...please send me some kits to Germany😂😂

    • @cristianfuentes2597
      @cristianfuentes2597 Рік тому +88

      Not surprised bro

    • @renuk7
      @renuk7 Рік тому +1

      Send your email or something I can contact I also want to buy

    • @AthleticInterest
      @AthleticInterest  Рік тому +1164

      That definitely qualifies as a bargain! 🙌

  • @HamHam387
    @HamHam387 Рік тому +526

    I think they should be cheap, as we are not just wearing club shirts, but also promoting the brands printed on. Even if a club changes sponsors, we still carry the old ones

    • @saniakshay12
      @saniakshay12 Рік тому +20

      This is why I don't buy them. If I support Chelsea, why should I wear a jersey with 3?sell them without the brand sponsors and I will be interested

    • @nikg6305
      @nikg6305 Рік тому +4

      In thr video they tell you exactly why they can't be cheap

    • @JerKKeR
      @JerKKeR Рік тому +12

      @@saniakshay12 I Personally use 3 both for home internet and as phone carrier and I don't mind promoting a brand that I actually like but I'm gonna say it's absolutely HIDEOUS on the Chelsea kits! So much so that I actually did not buy any modern Chelsea kit. I prefer the Yokohama and Samsung ones.
      There is a good way of supporting your club by buying a jersey without the ads, here's how.
      1. Some Clubs offer "Euro" Designs of their jerseys, where there are no sponsors.
      2. Buy Training or prematch jerseys. Most of them are ad free and even cost less

    • @cuy50
      @cuy50 Рік тому +20

      I don't buy them because I don't like the concept of paying for the privilege to advertise a multi-billion dollar company. Thanks but no thanks.

    • @rks5457
      @rks5457 8 місяців тому

      Anyone see Idiocracy? Cristiano McDonaldo and Lionel Pepsi Messi.

  • @franciscorapp2491
    @franciscorapp2491 Рік тому +498

    Not convinced by the inflation argument because, at the same time, production costs have dropped (even considering the use of different materials).

    • @dalmore4832
      @dalmore4832 Рік тому +15

      Me neither, but I think they just wanted to show the effects of devaluation of money for people completely new to the concept of inflation. :)

    • @beadle8974
      @beadle8974 Рік тому +42

      He's also using Bank of England stats to calculate Euro inflation for some reason? Eurozone inflation has been 2% which makes 29 euros in 1992 around 54 euros today.

    • @kicapanmanis1060
      @kicapanmanis1060 Рік тому +14

      Yes but football shirts are not mostly about production costs, they are about recovering costs from the sponsorship to the club that gives them the right print those shirts in the first place. Those numbers are impacted by general inflation in addition to growth of demand.
      Remember most of the revenue of the sale of a shirt goes to the shirt company and not the club....that's cos the right to print those shirts have been paid for in advance. In essence you are paying the shirt company who already pre-paid your club (and not buying shirts will affect any future sponsorship value the club can get).

    • @StxBr
      @StxBr Рік тому

      We dont need to think about the research that they do to improve it over time?

  • @FAHCORE
    @FAHCORE Рік тому +702

    I'm not concerned about having the newest each season, so if I want a particular kit, I'll wait to the end of the season when club shop clearance brings them down to 35 quid.

    • @urfavoritesandnigga6437
      @urfavoritesandnigga6437 Рік тому +48

      Facts. I bought the blue Ajax away shirt for 45, and I'd be a dummy if I had spent 90 at the start of the season.

    • @colombiantom
      @colombiantom Рік тому +31

      The problem is that there is never my size at the end of the season, so I end up buying nothing.

    • @urfavoritesandnigga6437
      @urfavoritesandnigga6437 Рік тому +5

      @@colombiantom yeah you gotta stay alerted for those discounts, L, and XL are always the fastest one's out.

    • @FAHCORE
      @FAHCORE Рік тому +4

      @@colombiantom it did happen to me this season tbh, little gutted, but kinda expected due to international supply chain issues. Just chalked it up to "not ment to be"

    • @chrisbest3451
      @chrisbest3451 Рік тому +3

      That's what I did, managed to get a home shirt in my size down from £70 to £40 because of it being an end of season sale, I don't mind paying that because that to me is what the shirt is actually worth and is usually the maximum I'm willing to pay.

  • @SACSportsAdventures
    @SACSportsAdventures Рік тому +1470

    Fantastic video as usual! As a shirt collector, this is a great breakdown as I’ve been pondering why shirt prices continue to go up as replica quality continues to go down.

    • @AthleticInterest
      @AthleticInterest  Рік тому +54

      Hope this answers those questions 🙂

    • @KishoreKumarS-qz6vy
      @KishoreKumarS-qz6vy Рік тому +6

      @@AthleticInterest Ofcourse it does cause its done by the one of the best 🐐

    • @Rick-hx7tx
      @Rick-hx7tx Рік тому +9

      because it was made by cheap labour who barely get paid for things that get sold for such great prices.

    • @lemonking3644
      @lemonking3644 Рік тому +6

      QUESTION: does anyone know if before every game players are given a new shirt before the start of the match? For ex. Real Madrid's is white, either they wash it really well prior to a game or they get a new shirt everytime

    • @SACSportsAdventures
      @SACSportsAdventures Рік тому +4

      @@lemonking3644 Most of the times they are new kits each game. Especially for big clubs like Real Madrid. After matches players will give them to a fan or trade with another player so the the shirt they wore isn’t in their possession anymore.

  • @bigdawass69
    @bigdawass69 Рік тому +346

    The same authentic shirt of Manchester United 2022 season would cost 10 pounds at the maximum if you are able to procure one from the country which produces it. Also these shirts rather than being created as knock offs are easily available in South and East Asia from the sweatshops where they are actually made for one tenth of the market price

    • @dorubresan2729
      @dorubresan2729 Рік тому +23

      Actually the shirts leave the country of origin empty, no branding or anything. I'm not sure if Athletic forgot or if they added them to the branding section (the one where they said that some money go to German federation), but there's some costs into adding the logos and numbers too.

    • @Pertie
      @Pertie Рік тому

      Production cost in Portugal is cheaper than in a lot of parts of China already.

    • @Pertie
      @Pertie Рік тому +5

      @@robertlee6338 idiotic statement? Just google it. I work in fashion and we've been looking into different production facilities. That's also why you see a lot of "conscious" brands saying they're producing in Portugal as if it was because they're so woke - no it's because it's the cheapest option.

    • @weird-guy
      @weird-guy Рік тому

      im from portugal and we a "big" texteles industrie, i dont know the prices but i know lot internacional brands produce here like cos,hugo boss ect,our minimum salary right now 705 euros.

    • @sondrejohansen48
      @sondrejohansen48 Рік тому

      @@robertlee6338 the shipping cost is high and upon that China is pretty much constantly in lockdown, which makes other markets easy to work with. Also Portugal has one of the largest the title industry outside of Asia. A huge proportion of Inditex (Zara, Pull & Bear and so on) and several luxury brand clothing comes from Portugal

  • @BOABModels
    @BOABModels Рік тому +396

    I think I'd have less of a problem with football shirts if they hadn't changed to releasing a new home shirt every single season. Back in the '90s in the UK, the system for most clubs was a home shirt (and sometimes the away) would be used for 2 seasons which means the kit would at least have a little more value.

    • @yannick245
      @yannick245 Рік тому +12

      True it started at the beginning of the 00's.
      I believe until 04 Bayern Munich, for example, changed their home kit only every two years. The same goes for Dortmund. From 04 on, we had a new jersey every season.
      My favorite jerseys until today are the _"Total 90"_ ones by Nike. The national teams playing in theses kits had a circled in number on the front of the jersey, instead of the sponsor.
      They can be seen in the famous Nike ad, were Portugal played Brazil, with an endless number of top-stars:
      *ua-cam.com/video/F2q7703-IFg/v-deo.html*
      I had a Tomáš Rosický one. But I'm sure it wasn't a replica. It had all the features of the original one the players wore on the pitch.
      I had _"Total 90"_ shoes and a yellow/purple ball too. The ball was indeed a replica! I just was in love with that style.
      Now I haven't bought a jersey for over ten years and I also don't play myself anymore.

    • @BOABModels
      @BOABModels Рік тому

      @@yannick245 I remember the Total 90 kits well - they were used at Euro 2004 I believe.

    • @yannick245
      @yannick245 Рік тому +1

      @@BOABModels Exactly! At the EUROS 04, the 04/05 season and the Confederation Cup 05.
      And like I said, I loved the version for the national teams with the circled in number, on the front of the jersey.

    • @danielgyila3662
      @danielgyila3662 Рік тому +1

      @@yannick245 Kinda like Brentford nowadays then

    • @chidebemugonna5099
      @chidebemugonna5099 Рік тому +4

      For Arsenal, we repeated our 2012/13 home kit in the 2013/14 season.
      That was the last time. I'm sure it won't be changing anytime soon

  • @akshadchavan5528
    @akshadchavan5528 Рік тому +412

    The England Jersey must be really valuable after all a legendary player like Giorgio Chiellini was starving for it,

    • @aviatormv
      @aviatormv Рік тому +27

      If you played proper ball you would understand his foul.

    • @DomenBremecXCVI
      @DomenBremecXCVI Рік тому +84

      To be fair, Suarez was starving for Chiiellini's shirt as well

    • @manofsteel9051
      @manofsteel9051 Рік тому +3

      Still better than what that snake, Suarez, did against ghana

    • @suecli8131
      @suecli8131 Рік тому

      Let it go. Snob

    • @kushagrajain6644
      @kushagrajain6644 Рік тому +2

      ​@@aviatormv it was a joke....

  • @neosgaming1
    @neosgaming1 Рік тому +77

    The reality is that they’re ripping people off. The whole things been taken away from the local working class and people applaud it out of a one sided sense of loyalty

    • @jantelopez5626
      @jantelopez5626 Рік тому +3

      you'd think there's be a sense of community to try and make something simple, local and affordable just so no one feels left out .. but apparently getting your kit made in the same megafactory i as everyone else half way around the world makes more sense? i really dont get it. its just clothes ffs.. trainers i understand might be too complex to skimp on but football shirts should be a labour of love .. especially national football shirts !

    • @neosgaming1
      @neosgaming1 Рік тому +2

      @@jantelopez5626 I’m all about loyalty I always buy my teams kit a year behind and I get some interesting kits of teams I somewhat like or think the shorts cool but always a year behind but they still rip people off something fierce

  • @tanishkumar2510
    @tanishkumar2510 Рік тому +71

    This channel combines two of my favorite things-
    Economics and sport.
    Thanks Athletic interest❤

  • @MendoCreative
    @MendoCreative Рік тому +83

    One important cost that wasn’t included is before the actual production of the shirt there are people that design and develop these kits. There’s time that goes into planning and researching fabrics, patterns, fits, performance etc. All the people involved on that end get paid, so that cost needs to be factored in as well.

    • @penguin350
      @penguin350 Рік тому +23

      Except Nike kits which all look the same with a different badge and colour

    • @MendoCreative
      @MendoCreative Рік тому +2

      @@penguin350 yea but even if a kit is the same with different variations, that first original design idea has to be created by someone. Even if it’s just changing the colors and badges someone has to physically communicate and change that on they’re tech packs which still takes time. Time that someone gets paid for.

    • @jantelopez5626
      @jantelopez5626 Рік тому +5

      @@MendoCreative i dont think thats going to be a huge cost - there'll be a team of core staff (a fraction of the company's workforce and a coveted role ) who will scout and commission collabs .. and big brands often have designers over a barrel .. when designers have a big name for their portfolio, that pulls in more clients .. the exceptions might be some very famous designer who's name pulls in a new market.. like when stella mccartney did the GB olympic kit

    • @MendoCreative
      @MendoCreative Рік тому +2

      @@jantelopez5626 yes of course it’s not a big cost just based off of the large volume of products being created ( I know because I used to be an a apparel designer). But it is an IMPORTANT cost none the less. My point is here is that there is more cost associated with creating these kits than people think, and even though economy of scale takes place, all those little costs add up. Which gets passed down to the consumer.

    • @antoniosaldanha4500
      @antoniosaldanha4500 Рік тому +3

      Theres no way the pricing in the video is real this is a bought video

  • @mostwanted2kay
    @mostwanted2kay Рік тому +16

    Nah, we're getting ripped off.

  • @maxman3318
    @maxman3318 Рік тому +115

    Congratulations in advance for 500K subscribers! You and Tifo are making quality sport contact, much better than tv sport programms around the world.
    I also enjoy watching your content while eating, so thank you!

    • @AthleticInterest
      @AthleticInterest  Рік тому +21

      We go very well with food! 😄

    • @king-ij1ly
      @king-ij1ly Рік тому +1

      @@AthleticInterest waiting for a crossover between tifo and the athletic

  • @ariefsyahrultiro
    @ariefsyahrultiro Рік тому +18

    Here in Indonesia, Nike manufactured their kits (jerseys) also their shoes. In 2019, workers from KMK Sport, PT (Nike distributors and produce in Indonesia) got demonstrate because they got underpaid and poor working condition.

  • @davidking9222
    @davidking9222 Рік тому +9

    Lets not forget. 30 years ago clubs changed their home kit one season and the away one the next. Now most clubs have 3 shirts, plus goalkeepers, and sometime special shirts. So Adidas are making a lot more e17 (euros)

  • @MegaCalin88
    @MegaCalin88 Рік тому +71

    They’re still way overpriced. You can put pro players shirtless in games and you won’t feel they lack “technology and aerodynamics”

    • @alahsiaboi8909
      @alahsiaboi8909 Рік тому +5

      Wrong , irritation could easily be a problem , also most jersey used by big clubs used a special material that could quickly evaporates sweat and keep body temperature stable

    • @marioionion2
      @marioionion2 Рік тому

      No

  • @tahas8261
    @tahas8261 Рік тому +12

    I live in Iraq and i bought an authentic player issue Barca shirt for 20$. At first i thought no way this is actually authentic but it has the same exact details. Quality. Printing style and materials as the one i bought online from Barca store for 140 Euros. It made me regret buying the later😂

    • @M0h4med05
      @M0h4med05 Рік тому

      Where did you buy it from?

  • @Admiral1914
    @Admiral1914 Рік тому +15

    Admiral did the first ever replica football kit deal with Leeds United.

  • @5thdawg917
    @5thdawg917 Рік тому +28

    Good video. As someone who buys different shirt regularly here in England, recently the prices have sky rocketed high. Need to spend at least £100 or more for a shirt. Luckily for me, I have friend who gives me free shirts from sports direct when they have a clearance

    • @therelaxlead676
      @therelaxlead676 Рік тому +1

      Mike Ashley being used for good, One Sin less

  • @tomr164
    @tomr164 Рік тому +2

    Your inflation reasoning for the football shirt pricing is wrong. During those 30 years, production also moved to cheap locations; production costs are the same/lower than 30 years ago, because they're made in Vietnam/China/Sri Lanka etc.

  • @louisnexusdrax
    @louisnexusdrax Рік тому +11

    Normally I tend to buy kits towards the end of the season because prices are relatively lower. Price kits are normally lower and go for as low as $5 towards the end of the season.

    • @ImRockey
      @ImRockey Рік тому +2

      That's smart thinking actually. You're buying the original version, helping the club in your own way and you're smart with your money. That's a WIN WIN WIN situation.

  • @jabranejr6389
    @jabranejr6389 Рік тому +57

    Great content as always , the kit margin story is pretty much the same story of nike shoes in "what it actually costs to make a sneaker "

  • @andreatommasi3287
    @andreatommasi3287 Рік тому +1

    Love the Stade de la Licorne reference (with the adidas and ebay holograms). I have been there 2 weeks ago in the away stand and it is a tiny, wonderful stadium with a lot of light 😍

  • @nhlanhlazwane9465
    @nhlanhlazwane9465 Рік тому

    Half a Million Subs, congratulations! Your attention and simplicity is Genius.

  • @Hanako-o.
    @Hanako-o. Місяць тому +7

    this video was promoted by adidas

  • @sanskarparmar2800
    @sanskarparmar2800 Рік тому +21

    Best UA-cam page!

  • @MrLuci33
    @MrLuci33 Рік тому +1

    Thanks for your videos! As a sportsfan and marketing manager is this the perfect channel! :)

  • @elyopper9279
    @elyopper9279 Рік тому

    Love this channel so much im learning so many things about the sports i love, my profession and practicing my english to :D

  • @muntazermehdi2411
    @muntazermehdi2411 Рік тому +3

    What a great channel. Best channel to learn business in Football ♥️

  • @chiruundefined
    @chiruundefined Рік тому +40

    I sent some jerseys from India to UK in February. The cost per piece, including shipping to UK; was 6 euros. It would come down to 4 euros if I shipped 10 at once. That's the scale of mark up, we're talking about!

    • @abdulmajidpp
      @abdulmajidpp Рік тому

      From where in India you buy? Was that oficiall one??

    • @chiruundefined
      @chiruundefined Рік тому

      @@abdulmajidpp I got it made from a factory, I don't feel like buying those expensive ones anymore

    • @abdulmajidpp
      @abdulmajidpp Рік тому

      @@chiruundefined can you share the details... I would like to buy...

    • @chiruundefined
      @chiruundefined Рік тому +1

      @@abdulmajidpp hey, I would love to; but they don't produce without bulk order, that is minimum 15-20 qty

    • @abdulmajidpp
      @abdulmajidpp Рік тому

      @@chiruundefined ok..then don't bother....thanks for your replies....

  • @sapsinthetree
    @sapsinthetree Рік тому

    Wow, how informative! It also surprisingly answered my question about the difference between an authentic jersey and a regular jersey!

  • @laurolucas6274
    @laurolucas6274 Рік тому +4

    Guys as always perfect job the 500K is close salute from Brazil

  • @shreeshashastry4713
    @shreeshashastry4713 Рік тому +30

    Just convert the price to Indian Rupees and you'll cry for sure🙆🏻‍♂️

    • @AthleticInterest
      @AthleticInterest  Рік тому +8

      Not cheap! 😬

    • @aakashkedia22
      @aakashkedia22 Рік тому +1

      A month's salary for many here in India!!

    • @tanishkumar2510
      @tanishkumar2510 Рік тому +1

      @@aakashkedia22 how much will it become in Indian rupees?

    • @nabhannbn
      @nabhannbn Рік тому +6

      @@tanishkumar2510 5k to 6k for replicas and 10k to 12k for authentic

    • @swapnilgohil7280
      @swapnilgohil7280 Рік тому +1

      Just get the duplica almost the same thing

  • @gabem.5242
    @gabem.5242 Рік тому +5

    And that's why a lot of fans (mainly southern Italian ones from Napoli and Palermo) just wait it out or buy the shirts after the new kit is released: usually the replica kits are worth way less when the new kit is released, so if you just wait until the next season (usually January or February) the older kit is a bargain to purchase because the retailers will have a rush to sell them to make more space for the "more demanded" new kits, while recouping some costs. :)

    • @Grift76600
      @Grift76600 Рік тому

      What i usually do is find what the new kits will look like at the beginning of the season. If i'm interested in one i usually wait for the sales at the end of the season (i also have a discount as a member), but you have to be fast because the kit is often sold out in a couple of days or sometimes hours.
      And sometimes i'm not interested by the new kits at all. Which is even cheaper!

    • @leonardolucenas
      @leonardolucenas 10 місяців тому

      Hey, friend. Do u know why Napoli shirts are so tiny??? I really want one but it seems like i have to buy a 3XL to fit like a regular XL

  • @CriticalPedagogy
    @CriticalPedagogy Рік тому +13

    Hmmm…in my experience they’ve always been pretty expensive. At least in the US. It was hard to get jerseys because there was no real market and demand was limited to those small soccer loving populations, so everything was imported. I’m talking since the mid 90’s. Even after the US World Cup.
    And soccer specialty stores were limited. Being of Mexican descent I grew up watching the Mexican league and again, those jerseys were imported and were always between $70 and $90 USD. MLS eventually emerged and they were also in the same range. I recall my parents not being able to afford them and if I ever did jet a jersey I would feel guilty. I got a Mexico ABA Sport jersey from 1996, right before the legendary 98 jersey. I regret not getting that 98 one now. But like I mentioned, the imports were expensive and so were the MLS ones. I also didn’t get the first LA Galaxy jersey because of the price.
    Eventually the market for soccer in the US grew and you would eventually have the chance of getting a previous season’s kit for $45 USD.
    Either way the story of soccer jerseys around the world is interesting. Awesome video.

  • @evangelosdikopoulos7213
    @evangelosdikopoulos7213 Рік тому +4

    Great and interesting content as always! My favorite channel at the moment, keep it up!

  • @thomashall2753
    @thomashall2753 Рік тому +7

    Price has gone up with inflation, but wages haven’t, so it is effectively more expensive to buy a football shirt now

    • @thomashall2753
      @thomashall2753 Рік тому

      @@BarryRerack147 I’m sure that has some bearing on it too, yea!

  • @jackmorgan8684
    @jackmorgan8684 Рік тому +8

    Don't know how much I buy all this. The fact you can buy shirts from DH Gate which are extremely high quality (virtually indistinguishable from authentics) at a fraction of the price shows it can be done. If working with retailers means a commitment to double the price so you don't undercut one another then don't do it- sell exclusively in Adidas Stores, club shops and online, that way you could immediately cut €40 from the cost of each shirt, sell a lot more and close demand for the illegal DH Gate trade.

  • @KevinWei24
    @KevinWei24 Рік тому +2

    Very similar to NBA jerseys. There are 3 versions that I know of. There are the replicas for fans to wear and the authentic ones for players and fans but the NBA also sells a "swingman" version of jerseys. They are like a intermediate version of the replica and authentic versions.

  • @techzaada
    @techzaada Рік тому +2

    in our country Afghanistan, the replica shirts are 4$ even less sometimes. and one of my friends gifted me an authentic version of the Barcelona shirt. there is not much difference between the two.

  • @torachan23
    @torachan23 Рік тому +37

    Because no matter how much they cost, it's been proven that people will buy them.
    End of story. [EDIT: 5:11, see what I mean?]

  • @miamitten1123
    @miamitten1123 Рік тому +3

    Athletic Interest is my favourite sports channel. I like the business/financial focus.

  • @sourishsaha8067
    @sourishsaha8067 Рік тому +1

    This is the type of video I have long been asking the channel to make

  • @umutti11
    @umutti11 Рік тому +1

    Yet another great video! Thanks for the analysis

  • @divakaarmy6759
    @divakaarmy6759 Рік тому +9

    I think the reason is unrealistic money that clubs spends for singing with players-mainly wages and transfer sums.

  • @shubhojitghosh69
    @shubhojitghosh69 Рік тому +19

    Loved the video.
    This topic is so often mislead that it leads to confusion.
    BTW athletic Interest how much would a 2014 Germany's black and red jersey would cost today any idea.

    • @chubs2312
      @chubs2312 Рік тому +2

      Found one at a thrift store for 1/4 of the normal price I pay for football shirts around here

    • @enthusiast2493
      @enthusiast2493 Рік тому

      Are you from india? That Germany kit is 1500 indian rupee here in Bangladesh

    • @shubhojitghosh69
      @shubhojitghosh69 Рік тому

      @@enthusiast2493 Ya I'm from 🇮🇳. The price is shocking.

    • @enthusiast2493
      @enthusiast2493 Рік тому

      @@shubhojitghosh69 retro kits are always over priced than the regular ones

    • @giftedspicybee3062
      @giftedspicybee3062 Рік тому

      i have one but i cant say anything cause i bought it in 2014

  • @jocelicoelho9769
    @jocelicoelho9769 Рік тому +1

    I have the contact of some factories in China and I frequently buy from them for 15$ (same quality, I always take the shirts I buy to the retail store to compare), amazing deal

  • @matthewdepaz3723
    @matthewdepaz3723 Рік тому

    very good video, thorough and entertaining.

  • @user-pm1cl9zq3s
    @user-pm1cl9zq3s 10 місяців тому +3

    The real reason why football shirts are so expensive is that we pay much money for the logo on that, not for the shirt on its own

  • @shobhitkanchan
    @shobhitkanchan Рік тому +9

    Its dinner time in India , what a perfect time to upload 👌 😀 love your content ❤

  • @rabarberellum1017
    @rabarberellum1017 Рік тому +1

    There are some changes going on in the breakdown of the price of a football shirt. Large companies, especially Nike and Adidas are trying to circumvent the brick-and-mortar store and smaller web stores by selling directly to the consumer. If you look at the breakdown you can see why: it makes up for a large part of the price, so there's a lot to gain for these companies.

  • @zylianari8556
    @zylianari8556 Рік тому +1

    Congrats on the 500k subs! That's a lot more than your 10k subs before :).

  • @v4n778
    @v4n778 Рік тому +16

    I am a Barcelona fan myself, and the jersies are damn expensive! It's ridicilous, we went to a mid tier cheap football jersey store, the quality are quite good we bought one for each👍

  • @jamiemckell34
    @jamiemckell34 Рік тому +5

    "Are owners ripping us off? It's a bit more complicated than that... But yes"

  • @darksandwichboi2020
    @darksandwichboi2020 Рік тому +2

    In Australia I usually get my rugby league jerseys at the end of the season but then they still like 80-100 bucks on sale

  • @roidjones
    @roidjones Рік тому +1

    Good video and thank you DH Gate 😉

  • @Mu3azOsman
    @Mu3azOsman Рік тому +11

    Well researched and produced episode, guys!🙌🙌🙌🙌
    Honestly, the only team shirt I would buy and wear is the current Nigeria 2018 world cup shirt!
    I really loved the unique design, and it seems fans love it too because it's sold out (in my size at least) EVERYWHERE!
    well, let me add that companies invest in designing and pay artists to come up with cool-looking shirts.
    so let's add that to the calculations maybe.

    • @AthleticInterest
      @AthleticInterest  Рік тому +2

      Thank you! Yes, I remember that Nigeria shirt. The first batch was sold out within minutes after the launch 🤯

    • @Mu3azOsman
      @Mu3azOsman Рік тому

      @@AthleticInterest crazy, I still can't find my size at a reasonable price 🤣
      Well done with the episode 👍👍

    • @wedjongkwowe4679
      @wedjongkwowe4679 Рік тому

      @@Mu3azOsman we kicked them off from qualifying for the World Cup 😅. Support team Ghana 🇬🇭

    • @chidebemugonna5099
      @chidebemugonna5099 Рік тому

      Then you have Puma who pay their artists to come up with the worst designs possible

    • @chidebemugonna5099
      @chidebemugonna5099 Рік тому

      @@wedjongkwowe4679 Ah yes. Definitely counts as a World Cup victory for you guys 👍

  • @afcaestheticshorts
    @afcaestheticshorts Рік тому +61

    Great video, guys! I had a feeling the price of today's football shirts would be due to inflation.

  • @marcusjackson9076
    @marcusjackson9076 Рік тому

    I wouldn't go near the shirts in the UK. But living in Asia, I've built a small collection. Remember when teams changed every two seasons. Seemed much fairer but can't knock them for going for the money when they know they can get it. Great and interesting video.

  • @vivek3573
    @vivek3573 Рік тому +1

    Sir your editing is next level crazy

  • @ally_crawford
    @ally_crawford Рік тому +4

    You would think the rise of online stores would have taken a lot of the retail portion of the cost out and put it in the bin.

  • @shakibulhasan2379
    @shakibulhasan2379 Рік тому +3

    You can buy an replica shirt in my country for roughly 3/4dollar(fan version ) player version costs 2-4 dollar more and they authentic one is around 9-10$
    PS-its cheap bcz they are made here

    • @ImRockey
      @ImRockey Рік тому

      Pretty sure that they aren't THAT cheap. Those shops are ripping you off by claiming they are "original" jerseys.
      iPhones are now manufactured in india, doesn't mean we can buy them cheap. 😂🤣

  • @sonodaplugprod.9931
    @sonodaplugprod.9931 10 місяців тому

    This man narrating skills is phenomenal!
    Could watch this man videos for hours!

  • @HelloPowell
    @HelloPowell Рік тому

    Thank you for putting the ad at the end of the video.

  • @bikram28
    @bikram28 Рік тому +3

    In India you can you buy authentic football shirts at 10-15€ (~1000/- rupees)🤷🏻‍♂️. We still thick it's expensive 😅

  • @TrueBroski79
    @TrueBroski79 Рік тому +5

    As someone who loves football shirts but is always too poor to get one, this video was interesting.

  • @AdarshKumar-nj7rp
    @AdarshKumar-nj7rp 10 місяців тому

    You also have to count the cost of technology. Theses companies also spend a lot on R&D. For example, researching on materials such as recycled polyester, aerodynamic cut, where to place breathable holes, etc.
    It takes many years to craft and perfect it. They have to adjust it's cost somewhere.

  • @BKMkeks
    @BKMkeks 9 місяців тому

    Great video! Awesome work. Thank you!

  • @danielastorga2296
    @danielastorga2296 Рік тому +3

    Just as I was wondering this myself you release a video. Great timing.

  • @murdpower
    @murdpower Рік тому +5

    so we can assume that every other shirt (non-football) that are produced in same place with same materials and the same cost to produce will be sold for 90€ in the final destinations....I don't think so. defenitly a huge ripoff, only because they know people buy it no matter what.

  • @londzale3163
    @londzale3163 Рік тому +2

    In game Major League Baseball Jersey cost up to $479. It is a lot for one Jersey But they’re the best Jerseys in all of sports in terms of their sewing detail and material used you’ll get your money’s worth. It gets more complements than a button down Gucci

  • @aazaya6669
    @aazaya6669 Рік тому +1

    i have bought them just 2 times and combining them two it comes to around 18USD tops when i was in my country. It cost around 119AUD now but i can "DHL" or ship from my country to Australia and i can buy some alcohol and watch game with the jearsey i bought. And if i find someone travelling then i have a spare of more that 110AUD for "Football Shirt" Now thats a deal

  • @ari29
    @ari29 Рік тому +3

    the breakdown of price will be used when milk is sold for £20

  • @FolksingerFitness
    @FolksingerFitness Рік тому +9

    A great overview. One aspect that should be mentioned in this conversation is the abysmal wage earned by those who actually make them in the overseas factories. A fair cut of the profits for the workers is something we should be pushing for.

  • @TheSunMoon
    @TheSunMoon Рік тому +1

    I still have the Liverpool kit from 2011, bought by my friends for my 21st birthday. I can't wear it now, but I still keep it though, for the memories lol

  • @NanobanaKinako
    @NanobanaKinako 11 місяців тому +1

    Would be cheaper to directly go to gift shop in the stadium of the team you support and buy a jersey there? If custom and import fee does make it expensive.

  • @kodokodok
    @kodokodok Рік тому +8

    if milan wins serie a this year...i will buy their shirts...it cost about 60 dollars in my country....a little appreciate from me to the club even though its very expensive for a shirts for me

    • @enthusiast2493
      @enthusiast2493 Рік тому

      Where are you from?

    • @kodokodok
      @kodokodok Рік тому

      @@enthusiast2493 indonesia

    • @enthusiast2493
      @enthusiast2493 Рік тому +1

      @@kodokodok 60$ seems way more higher

    • @alemastro_
      @alemastro_ Рік тому

      here in Milan i paid more than 120$ in july for the shirt

    • @ohgin12345
      @ohgin12345 Рік тому

      @@alemastro_ and it prove one thing. Those shirts prices are different at different places

  • @pocari04
    @pocari04 Рік тому +21

    very interesting, thank you! it leaves me wondering.. why is it not less expensive in an adidas store than in a JD store?

    • @sxh1r
      @sxh1r Рік тому +4

      because what jd pay in overheads (rent, staff wages etc) adidas would also have to pay

    • @pocari04
      @pocari04 Рік тому +1

      @@sxh1r thanks, in that aspect, the cost must be similar

    • @deadmansfire
      @deadmansfire Рік тому

      @@sxh1r also probably a deal was signed, so that fans don't buy from one store only

  • @henry-lilyanbolap2237
    @henry-lilyanbolap2237 Рік тому

    amazing channel so insightful

    • @AthleticInterest
      @AthleticInterest  Рік тому

      Thank you Henry-Lilyan!
      Always trying to answer questions we think people will be interested in

  • @fearview
    @fearview Рік тому

    from the factory, once i got Manchester City jersey - pre gulf money - here in Indonesia for maybe around 8 dollars, atm i believe the retail was around USD 40 (?)

  • @Jorge-lm4bg
    @Jorge-lm4bg Рік тому +4

    Not just Football, its every sport.

  • @bantenglewat9799
    @bantenglewat9799 Рік тому +5

    In Indonesia made in Thailand shirt was the best choice in quality and comfort to buy not to expensive and accessible because it's bit complicated to spend 90€ just like a month salary just for shirt

  • @gold9994
    @gold9994 Рік тому

    In vietnam, the friend of my friend's dad owns a boots factory for nike. Some of the stuffs that doesn't pass the QC are sold to my friend's dad, they'll fix it and sell it for 200 bucks

  • @Alex19781986
    @Alex19781986 Рік тому

    A textile company just came to my school for recruiting. One of the main products of them is the football shirt. That's interesting.

  • @alancantu2557
    @alancantu2557 11 місяців тому +6

    You failed to mention that wages have stagnated and in many cases not grown at all in most countries. This indeed means that football shirts are dollar for dollar more expensive than they were 30 years ago.

  • @CyrilMphanga
    @CyrilMphanga Рік тому +3

    Let me guess... This video was sponsored by Adidas.🤔

  • @denner2222
    @denner2222 13 днів тому +2

    2 year difference
    2022: 80 euros jersey
    2024: 100-110 euros jersey

  • @waynehough13
    @waynehough13 Рік тому

    I miss when you could buy a shirt and that would be your teams current kit for 2 maybe even 3 seasons. now I only buy secondhand shirts or wait til halfway through a season when the prices go down 40-50%

  • @user-ou9hy2pi4q
    @user-ou9hy2pi4q Рік тому +4

    I live in japan. My country’s league “J League” kits is expensive.

  • @alekxi
    @alekxi Рік тому +4

    Very informative
    How is such content free 😀 thanks Athletic interest

  • @bestpartyleon7558
    @bestpartyleon7558 11 днів тому

    En México 1986, la selección Argentina a 1 semana de la final (ya que eran parecidos ambos uniformes) tuvo que jugar con remeras clon compradas en Tepito (un barrio muy bravo), los parches los puso personal del club América y los números eran viniles qué corresponden a equipaciones de fútbol americano.
    Es decir NULA tecnología.

  • @ayohue9982
    @ayohue9982 5 місяців тому

    Football jerseys being so expensive are one of the reasons I have to buy their Master Copy, which costs about 35-40 bucks. The only authentic kits I have is the 2018 real Madrid blue retro kit, which I bought way back in 2019, and a real Madrid 23/24 kit which I bought recently.

  • @neovarleydownes9109
    @neovarleydownes9109 Рік тому +4

    Great vid :0) Well...I guess someone has to pay that £516m, given to Mbappe, for signing that new PSG deal... Has anyone noticed how PSG shirts have sky rocketed over the last 24 hours? Go to the PSG Superstore on line. A PSG 2022 shirt, on the 21st of May, ranged from between £42 and £64. On the 22nd of May, they now range from between £70 to £115. It is no wonder the game of Football is going to pot and more and more Fans are becoming disenchanted with it all.

    • @ziko646
      @ziko646 Рік тому +1

      That club is dirty anyway..

    • @neovarleydownes9109
      @neovarleydownes9109 Рік тому

      @@ziko646 true...but then are not all top Clubs. Man City, Chelsea, Liverpool. Man Utd, PSG, Juventus, Real Madrid, Barcelona and others, all have their underhanded dealings and way of doing things. It is what the top Clubs in the top Leagues do and it is usually the Fans that suffer the most, in one way, or the other.

    • @ziko646
      @ziko646 Рік тому +1

      @@neovarleydownes9109 You're absolutely right but tbh PSG has gone beyond the limits, it's just way too much.

    • @neovarleydownes9109
      @neovarleydownes9109 Рік тому

      @@ziko646 I cannot argue with that and you are spot on. Lets face it, what they have given Mbappe is absolutely mind boggling, not to mention ridiculous. I know it is all about the revenue he can bring into the Club, etc, but all that just for kicking a bag of air about a field. What Mbappe has been given, along with Messi, Neymar and a few others, is all that is wrong in the game today. It finished being a sport the day Football sold its soul to the Devil, also known as Sky and BT and is now just business and a Playground for the Mega Rich. Clubs get richer and the Fan gets poorer and it is the Fan that suffers. I treated my Grandson for his 16th Birthday and took him to the CL Final, as he is a Liverpool Fan, just a shame for him they lost, but not my fault lol.... O...M...G...I wished I had promised him a house! By the time it was all totted up, for the two of us, with fair, travel, hotel for the night, food, etc, etc, it came to nearly £3,000...for one day, to watch a bleedin football game. That is what it has come to. We were talking to others and they ended up paying even more. The way Football is going, the ordinary, hardworking terrace Fan is not going to be able to go and watch football games anymore, not in the top Leagues at least. Yes, PSG have gone beyond the limit and you are spot on, but the whole of top Football is also going beyond the limit.

  • @juang8360
    @juang8360 Рік тому

    Where's your accent from? Excelent videos, I love your content. Great work!

    • @AM-mv6ro
      @AM-mv6ro Рік тому +1

      It sounds German, I might be mistaken though!

  • @glazersout4272
    @glazersout4272 Рік тому

    If you look closely at the Man Utd kits, the authentic shirt looks slightly better as well - it features vertical stripes in a slightly deeper red. The replica shirt is just a plain red shirt. So not only are replica shirts still ridiculously expensive, they don't even look exactly like the authentic one! I for one will no longer be lining the pockets of the Glazers; although I love the white away kit I'll be picking one up in the future from eBay...

  • @kaivonfintel1627
    @kaivonfintel1627 Рік тому +3

    Bro what are you talking about? Burnley sells theirs for like $55 which would mean their losing money here. Shipping and taxes are often added on AFTER checking out, so you’re always paying more than what the retail price is

  • @davidstyles1576
    @davidstyles1576 Рік тому +3

    I’ll take replicas at $40-$60 over paying for an “authentic” jersey at $140+

  • @edofarido3175
    @edofarido3175 Рік тому +1

    my trick of buying football shirts that are authentic but with lower price
    buy at the end of the season
    especially if the season is bad
    i bought United shirt at less than half the price last month lol

  • @cristiandragoti9875
    @cristiandragoti9875 Рік тому

    My man managed to sneak in a Dark reference at 3:43, good job