This pricing strategy saw massive sales growth but wasn't going to be sustainable for the long term. The return to standard pricing wasn't Georgie Pie's downfall though. The parent company (Progressive) invested heavily in a large manufacturing and distribution centre which was built to 'export standards'. This would have supported expansion both locally and overseas. This plant needed to service at least 60 stores to break even. Georgie Pie only had 32 stores and the new CEO at Progressive halted any further development. He was not in favour of fast food and turned down all offers to buy Georgie Pie by companies that wanted to continue to run it. He sold the intellectual property and some of the stores to McDonald's on the basis (he thought) that it would it would be gone forever. He had previously worked for Progressive (1970's) and had objected to the company ever developing Georgie Pie in the first place. His views were disregarded by the senior management team at the time - now as CEO he had his revenge. His decision cost the company many, many millions of dollars and around six months later he resigned.
@@os-oldstuff3190 Even when GP had the limited Come back at Mcdonalds Georgie Pie just didn’t feel or taste the same anymore some of the best unforgettable memories with my family was at Georgie Pie and will cherish them forever ❤️❤️
Such a shame that the progression plan for team was disgusting. Don’t get me wrong I loved my time with Georgie pie …. But going through the management program with no issue then being told I wasn’t acceptable …. Well PISS!!!!
I miss the gerogre pie
I my 7th birthday party at gerogeie pie in 1994
Oh the seafood pies $3 were so good
Is this pricing strategy what led its eventual downfall? Made no money?
This pricing strategy saw massive sales growth but wasn't going to be sustainable for the long term. The return to standard pricing wasn't Georgie Pie's downfall though. The parent company (Progressive) invested heavily in a large manufacturing and distribution centre which was built to 'export standards'. This would have supported expansion both locally and overseas. This plant needed to service at least 60 stores to break even. Georgie Pie only had 32 stores and the new CEO at Progressive halted any further development. He was not in favour of fast food and turned down all offers to buy Georgie Pie by companies that wanted to continue to run it. He sold the intellectual property and some of the stores to McDonald's on the basis (he thought) that it would it would be gone forever. He had previously worked for Progressive (1970's) and had objected to the company ever developing Georgie Pie in the first place. His views were disregarded by the senior management team at the time - now as CEO he had his revenge. His decision cost the company many, many millions of dollars and around six months later he resigned.
@@os-oldstuff3190 Even when GP had the limited Come back at Mcdonalds Georgie Pie just didn’t feel or taste the same anymore some of the best unforgettable memories with my family was at Georgie Pie and will cherish them forever ❤️❤️
Such a shame that the progression plan for team was disgusting.
Don’t get me wrong I loved my time with Georgie pie …. But going through the management program with no issue then being told I wasn’t acceptable …. Well PISS!!!!