Brand Building lessons from Humantra Founder Charles Wright

Charles is founder and CEO of Humantra, on a mission to bring effective electrolytes and hydration to the masses.
Before we started recording we had a conversation every founder, entrepreneur can relate with: the high highs and low lows of building a company from the ground up.
The need for consistency and resilience and how failures, when learn from and applied really do fuel future success.
Loved the candid conversation.
Highlights from the episode:
- Charlie's journey from law to the corporate to entrepreneurship
- Why passion for what you’re building is imperative
- Demystifying hydration… its more than just water
- Living and building in Dubai
- Biggest lessons come from failures: how he used failures to ultimately succeed
- How to hire effectively to support business growth
- The positives of getting VC funding & the hurdles, both professionally & personally, it takes to start a business
- The marketing formula used to gain market share for Humantra
- Starting in ecomm & how that's great for brand story building
- Why every brand should be listening to consumers, knowing what they want & being authentic
- How Humantra's collab with Represent came to be
- 4am workouts and not breaking commitments to yourself. How to build discipline
- What's next for Humantra and thinking how he can keep doing "cool shit with cool people"
If you found value in the episode, please like, subscribe and leave a comment!
🔗 Links 🔗
Daniel on LinkedIn: / danieljamesgraham
Daniel on Instagram: / mr_daniel_james
Charlie on Twitter: / charleswr1ght
Humantra: gethumantra.com/
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[@hubertmosiej]

There’s no such thing as a shit job when you’re growing your own business