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BITESIZED: Marketing | Entrepreneurship | eCom
United States
Приєднався 14 лют 2023
BITESIZED is a weekly podcast featuring top entrepreneurs, brand builders and marketers unlocking personal and business growth with actionable insights you can apply today.
Founded by Daniel James: Founder of Flight Performance, a leading growth marketing agency for disruptive brands.
BITESIZED is sponsored by Motion
Motion have built the #1 platform for brands and their teams to develop creative that converts. With customizable and visualized reporting across your creative funnel stage, Motion makes it easy to identify key drivers of creative performance helping you generate more revenue from your paid ads.
Lean more here: tinyurl.com/motioncreative
#marketing #ecommerce #entrepreneurship #performancemarketing #brandbuilding #growthmarketing #startup #marketingtips #socialmediamarketing #advertisingstrategies
Founded by Daniel James: Founder of Flight Performance, a leading growth marketing agency for disruptive brands.
BITESIZED is sponsored by Motion
Motion have built the #1 platform for brands and their teams to develop creative that converts. With customizable and visualized reporting across your creative funnel stage, Motion makes it easy to identify key drivers of creative performance helping you generate more revenue from your paid ads.
Lean more here: tinyurl.com/motioncreative
#marketing #ecommerce #entrepreneurship #performancemarketing #brandbuilding #growthmarketing #startup #marketingtips #socialmediamarketing #advertisingstrategies
Understanding Consumer Psychology #marketing #entrepreneur #ecommerceinsights
Don't get lost in the tactics!
I have always and will always believe the best marketers understand consumer psychology.
Being technically proficient in platforms like Meta and Klaviyo is important but as Jess Chan mentions in this clip: understanding consumer behavior is more important and it should inform the tactics.
Blindly following 'best practices' will only get you so far.
There are marginal gains to be made by 'in platform' optimizations when you have a solid understanding of how to structure things to capitalize on how the algorithms and platforms work.
There are seismic gains to be made when you are able to capture consumer attention and intent in the right way through messaging, creative, funnel stage and what drives a person to go from cold to converted to loyalist.
Listen to the full episode with Jess where we dived deep into all things Lifecycle Marketing, Entrepreneurship and more!
🎧🎥
Watch the full episode on UA-cam: ua-cam.com/video/QXr53wHSDjo/v-deo.htmlsi=F4mDXLT97W_Lfc8Q
Listen on Spotify: tinyurl.com/Bitesized-Spotify
Listen on Apple: tinyurl.com/Bitesized-Apple
Follow on Instagram: tinyurl.com/Bitesized-Instagram
I have always and will always believe the best marketers understand consumer psychology.
Being technically proficient in platforms like Meta and Klaviyo is important but as Jess Chan mentions in this clip: understanding consumer behavior is more important and it should inform the tactics.
Blindly following 'best practices' will only get you so far.
There are marginal gains to be made by 'in platform' optimizations when you have a solid understanding of how to structure things to capitalize on how the algorithms and platforms work.
There are seismic gains to be made when you are able to capture consumer attention and intent in the right way through messaging, creative, funnel stage and what drives a person to go from cold to converted to loyalist.
Listen to the full episode with Jess where we dived deep into all things Lifecycle Marketing, Entrepreneurship and more!
🎧🎥
Watch the full episode on UA-cam: ua-cam.com/video/QXr53wHSDjo/v-deo.htmlsi=F4mDXLT97W_Lfc8Q
Listen on Spotify: tinyurl.com/Bitesized-Spotify
Listen on Apple: tinyurl.com/Bitesized-Apple
Follow on Instagram: tinyurl.com/Bitesized-Instagram
Переглядів: 22
Відео
Why you NEED to Break Up With Your Business
Переглядів 1614 днів тому
The truth about entrepreneurship! Jess is founder and CEO at Longplay, a retention and lifecycle marketing agency and Backbone, an email strategy and automation tool for e-commerce brands. I first came across Jess from her Diary of an Entrepreneur twitter series that breaks down the ebbs and flows of entrepreneurship and I resonated so much with the content and loved the vulnerability and trans...
90% of advertisers FAIL to comprehend this...
Переглядів 3128 днів тому
Watch to the full episode: ua-cam.com/video/nAr5wmbnwP8/v-deo.htmlsi=bkCdxt9BA8IwY8L5 Covered in the episode 👇 - How to win with social media ads in 2024 - The Media buying : creative strategy set up for success - Why media buyers shouldn’t wear the finance hat - Organic social and the role it plays in growth marketing - The interplay between Brand & Performance marketing - Why and how marketin...
"Traditional Media Buying is Dead" - The A-Z of growth marketing with Barry Hott
Переглядів 220Місяць тому
Barry Hott is a growth marketing consultant with over 20 years experience, top advertising voice on LinkedIn and starter of the #makeuglyads movement. I've followed Barry for some time and we share many of the same philosophies on marketing and with similar career durations we've both seen the many ecosystem shifts that have demanded brands and marketers to adapt. New platforms, the ever changi...
"People want to know how the business is being built" - Ross Mackay, Founder, Entrepreneur, Athlete
Переглядів 4,6 тис.2 місяці тому
In the first of the NEW in-person 'Extra Bite' formats of Bitesized Podcast I had the pleasure of taking to Ross Mackay - founder of Daring Foods, Co-Founder Cadence & one of the most inspirational founders I've met. The episode is packed full of insight into Ross entrepreneurial journey. I was inspired and motivated talking to him about his approach to business, entrepreneurship, fitness, lead...
"Every marketing $ is measured, every cent considered" - how brands can win in 2024
Переглядів 313 місяці тому
SEASON 3 of Bitesized Podcast is kicking off with a bang, with Flight Story very own Chief Strategy Officer, Chris Johnson Chris oversees our entire client and product portfolio and has 10 years of advertising experience he has collaborated with brands like Wilson, Hyperice, APL, Native, Liquid Death, Loft, 47 Brand, Ghost Golf, Represent Clo & many more, bringing great perspective into what it...
From Digital Marketer to Better-For-You Snack Brand Founder with Dillon Ceglio, CEO Chubby Snacks
Переглядів 725 місяців тому
From Digital Marketer to Better-For-You Snack Brand Founder with Dillon Ceglio, CEO Chubby Snacks
"Telling a really cohesive brand story is the future of creative"
Переглядів 465 місяців тому
"Telling a really cohesive brand story is the future of creative"
"Holy SH*T The state of B2B Content Marketing is fundamentally broken"
Переглядів 226 місяців тому
"Holy SH*T The state of B2B Content Marketing is fundamentally broken"
Avoiding lawsuits with ecom and advertising attorney Robert Freund
Переглядів 447 місяців тому
Avoiding lawsuits with ecom and advertising attorney Robert Freund
Creative is the variable to success! Learn how to produce killer content, that converts
Переглядів 517 місяців тому
Creative is the variable to success! Learn how to produce killer content, that converts
Brand Building lessons from Humantra Founder Charles Wright
Переглядів 1067 місяців тому
Brand Building lessons from Humantra Founder Charles Wright
Building personal and consumer brands with Feat Clothing Co-Founder & CEO Taylor Offer
Переглядів 238 місяців тому
Building personal and consumer brands with Feat Clothing Co-Founder & CEO Taylor Offer
What do Depop, Deliveroo and Nude have in common? Yoann Pavy.
Переглядів 338 місяців тому
What do Depop, Deliveroo and Nude have in common? Yoann Pavy.
From $900k to $10M in 12 months - Hyper growth lessons with Hush Co-Founder and CEO Aaron Spivak
Переглядів 398 місяців тому
From $900k to $10M in 12 months - Hyper growth lessons with Hush Co-Founder and CEO Aaron Spivak
If building a brand was easy, everyone would do it!
Переглядів 2910 місяців тому
If building a brand was easy, everyone would do it!
Building the hottest hot sauce brand 🔥 - lessons from Truff co-founder Nick Guillen
Переглядів 153Рік тому
Building the hottest hot sauce brand 🔥 - lessons from Truff co-founder Nick Guillen
Ep#7 - Increasing customer loyalty & revenue with mobile apps
Переглядів 11Рік тому
Ep#7 - Increasing customer loyalty & revenue with mobile apps
EP6 - Why you should be using Post Purchase Surveys
Переглядів 6Рік тому
EP6 - Why you should be using Post Purchase Surveys
Ep#5 - Omni Channel Growth for CPG Brands: Will Nitze Founder/CEO IQ Bar
Переглядів 23Рік тому
Ep#5 - Omni Channel Growth for CPG Brands: Will Nitze Founder/CEO IQ Bar
Ep#4 - The Lowdown on UGC Ads (that convert)
Переглядів 24Рік тому
Ep#4 - The Lowdown on UGC Ads (that convert)
Ep3 - Building Brand Loyalty with Jordyn Casaus - Director of Marketing at Crown Affair
Переглядів 32Рік тому
Ep3 - Building Brand Loyalty with Jordyn Casaus - Director of Marketing at Crown Affair
Ep#2 Jeromy Sonne - Founder & CEO Decibel Ads
Переглядів 15Рік тому
Ep#2 Jeromy Sonne - Founder & CEO Decibel Ads
#1 piece of advice for brands under $10M revenue
Переглядів 9Рік тому
#1 piece of advice for brands under $10M revenue
EP#1 - Chris Johnson - Chief Strategy Officer @ mint
Переглядів 69Рік тому
EP#1 - Chris Johnson - Chief Strategy Officer @ mint
I have seen most of your videos, and your content qualities are excellent. but is still not delivering to the right audiences due to SEO problems. Focusing on your SEO to get a large fanbase would be best. Thanks.
I have seen most of your videos, and your content qualities are excellent. but is still not delivering to the right audiences due to SEO problems. Focusing on your SEO to get a large fanbase would be best. Thanks.
I'm thinking to put some cash in stocks, I was at Salt Shack and i overheard some friends saying its ripe enough, but Is this a good time to buy stocks? I’ve been sitting on over $545K equity from a home sale and I’m not sure where to go from here, is it a good time to buy into stocks or do I wait for another opportunity?
Off course, but Just because there are opportunities in the market doesn’t mean you should go in blindly. To understand the potential factors that contribute to your financial growth, I'll advise you to seek the help of a professional.
A lot of folks downplay the role of advlsors until being burnt by their own emotions. I remember couple summers back, after my lengthy divorce, I needed a good boost to help my business stay afloat, hence I researched for licensed advisors and came across someone of utmost qualifications. She's helped grow my reserve notwithstanding inflation, from $275k to $850k.
This is definitely considerable! think you could suggest any professional/advisors i can get on the phone with? i'm in dire need of proper portfolio allocation
Angela Lynn Shilling is the licensed advisor I use. Just research the name. You’d find necessary details to work with a correspondence to set up an appointment.
I just googled her and I'm really impressed with her credentials; I reached out to her since I need all the assistance I can get. I just scheduled a caII.
Thanks for having me on! Loved chatting with you!
Thank you Barry! Great conversation packed with insight.
Promo>SM 😒
killer epidose. so insightful
🙏
Excited for this one Daniel 👏🏻
🙏
Thanks for having me on
Love hearing stories like this as a marketer and former business owner. And from a fellow Glaswegian it makes it even more special to hear. Congratulations Ross
Thank you Ross. Inspirational episode!
Amazing episode 🙏🏼👏🏼
🙏
Hands down one of the most valuable podcasts I listened to in this field, hoping for more episodes
thank you so much for the feedback! lots more to come 🙏
Great and very intelligent man. Thanks for this podcast. Inspired by Ross.🤝
thank you for the feedback! Ross is very inspirational.
There’s no such thing as a shit job when you’re growing your own business
brb, gotta order some Chubby Snacks
yes! www.chubbysnacks.co/ they are ❤🔥
👏
❤
ok?
nice one! Thanks a lot Daniel 🫶🏻
🙏
Great insights. Aaron was so fun to listen to. Great guy 🔥
thank you and agreed!
*promosm* 😴