Facebook Advertising Targeting: Hack Your Audience in 2024
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- Опубліковано 27 лип 2024
- Contact us: www.lyfemarketing.com/digital...
Let's talk about Facebook advertising targeting & how you can reach your exact audience in 2023. Of course, Facebook advertising can generate GREAT results for your business. I'll explain every Facebook ads targeting option, how to reach your Facebook audience, & how to improve in 2023!
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We helped an eCommerce client generate 281 purchases for a total conversion revenue of over $10,000 using Facebook ads.
Now you may be saying, “That’s great, but I’ve tried Facebook ads and have not had good results.”
Or maybe, you’ve looked into Facebook ads targeting and it just feels overwhelming.
When our newer clients come to us with similar sentiments, we analyze their ad account and usually find that their targeting is off.
You could have a great ad with an awesome offer, but if you’re delivering it to the wrong people, you’re not going to get anywhere with it.
Plus, a lot of our clients are often unaware of some of the powerful targeting options that Facebook provides!
So in this post, we're going to walk you through all of the targeting options Facebook has, how to use them, and which targeting options we gravitate towards the most here at LYFE.
Video Outline for Facebook Ads Targeting:
Intro (0:00)
The Basics of Facebook Ads Targeting (1:31)
Detailed Targeting (3:00)
Demographics (3:38)
Interests (8:04)
Behaviors (10:57)
Narrow & Exclude Audiences (15:53)
Ad Placements (18:21)
What are Custom Audiences? (19:20)
What are Lookalike Audiences (24:33)
How To Use & Think About Facebook Audiences (28:02)
Videos Mentioned:
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// LYFE Marketing
➡ Check out our Social Ads Mastery Course: www.lyfemarketing.com/social-...
➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.
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This was great! Very detailed, lots of value in this video
Yessss, hopefully it gets more views 🤞
This was a Pure Gem. I bought a course and it wasn't as detailed as this. THANK YOU so much.
You're very welcome!
What an excellent content. Very clear and accessible. Thank you very much !
Glad you enjoyed!
I love your videos. It is all very informative. Thank you!
Glad you like them!
Great video and content. this helps a lot
Glad it was helpful!
A great informative video for people just starting out. Also, this is recent info. Much info on FB subjects are about 2-5 yrs. old
leaving many viewers confused and lost. Recent info with FB is necessary these days.
Thank you so much! And we totally agree - so much has changed over the years that it's really important to have updated information. We're so glad you found this helpful, and let us know if there's anything specific you'd like to see us cover in the future :)
that's a quality full video about Facebook ad
Thank you!!
Great video - I am officially following you now. Question: what size audience is best for running the ads?
Thanks for watching and subscribing!! The size of your audience will vary depending on a few factors, including what you're promoting, which part of the sales funnel you're working in, and your budget.
If you provide a more niche type of product or service, you'll automatically have a smaller audience to choose from. If you're trying to generate awareness, you'll want to cast a wide net with a big audience, but if you're re/targeting warmer audiences, you'll likely only need a smaller audience. And, of course, the maximum size of your audience will depend on how much you can afford to pay in ad spend.
Facebook generally suggests a minimum audience size between 1,000 and 50,000 people, but you can go much higher than that if it works for your business. The biggest thing is you have to find the balance that works for you!
So good!
Thank you so much!
Thank you for such a great tutorial video. I have been using Booster ads on FB, are there any differences between FB Ads and Booster Ads. More options maybe with FB Ads?
What do you mean by Booster ads?
@@LYFEMarketingAtlanta Business Facebook page posts that you can boost to reach more people.
nice!
Thanks!
As of 16:00 or so no hack were discuss all basics which is still good to know🤔👍
Sometimes the basics are the best hacks! You'd be surprised how many people overlook the basics
Thank you. Now can you explain how would Demographic + Interest + Behaviour correlate together. Say for example if i would like to target two specific groups with different interest and behavior. How will the algorithm work ?? Do i just type everything in ?? How does the cost per click and audience reach be or should be ??
Great question! If you want to target two different groups, you'd need to have two different ad sets: one ad set for Audience A and a second ad set for Audience B. And you can either have one campaign budget to fund both of those ad sets, or allocate separate budgets for each ad set.
I'm the 1000th person who liked this video :D
Glad to hear it!
Your content is amazing, very helpful and detailed.
I’m in The Mortgage businesses and ever since HUD sued FB we can only target by location. Any tips to reach the best top of the funnel audience?
Hello! Check out this video: ua-cam.com/video/DMl0vzwh9iI/v-deo.html We hope you find this helpful!
Do I have to install facebook ads manager for it??
Or will I have these options on my fb page too?
Are these targeting options different on desktop vs smartphone?
If you have a Facebook business page, ad manager should already be accessible! Targeting option should be the same on both devices but we recommend using a desktop, if possible.
Every good
Thanks!
Is the Facebook narrow audience consider as Marketing funnels (AIDA) model ?
Narrowing down your audience within Facebook Ads Manager means you're adding conditions. For example, instead of just targeting females in the US with an interest in clothes, you can say they also have to be an engaged shopper. Narrowing down your audience is setting "AND" conditions instead of "either/or" conditions.
How much budget should I use per target account?
We recommend that businesses budget $500/mo on their advertising efforts. If you are running separate ad accounts, then we recommend allotting this amount for each account you manage. If this is not within your budget, then that is totally fine, and you should budget whatever amount for each you can afford.
Hi LYFE, i am so confused..I just have a FB page no othervwebsite for my product. I sell plants and want to direct people to my FB page, should i use TRAFFIC or MESSAGES under campaign objectives? Please advise as i am totally lost & frustrated. I have been running my first ad for 4 days now but only getting the likes & thumbs up (from 78 people)
No comments or questions from anyone?? Any advice would be appreciated, thanks Jason😭
We recommend using traffic under campaign objectives!
More and more ppl are saying no targeting is better than detailed targeting, what's ur opinion
You don't want your audience size to be too large or too small. If you get too detailed with your targeting, Facebook won't have enough people to show the ad to and your ad likely won't run much. But if you don't have any targeting options set, and you're just targeting anybody on Facebook, you'll likely waste a lot of ad dollars without seeing many results. I would find the middle ground and set some targeting options to align with your ideal customer while keeping your audience size healthy.
is this still good with the ios update
Great question! Everything you see in this video was filmed after the iOS 14.5 update, so you shouldn't run into any problems there. The update could have an effect on some of your other data tracking though, and we go through that in our video here: ua-cam.com/video/aJp0AOdFgkY/v-deo.html
Hi,How to do Targeting Based on Birth Months in Facebook Ads Targeting ?
In the ad set level, under detailed targeting, type in "birthday" and you'll see the 12 options to target by birth month!
Thank you@@LYFEMarketingAtlanta
How can I hire your services? Please advise
Hi Ozzy, you can reach out to use here: www.lyfemarketing.com/contact-us/ We look forward to hearing from you!
which audience is better lookalike/custom audience
Both are good. However, lookalike audiences allow you to explore and reach new people.
My campaign just launched. Where is the data in my Campaigns dashboard?
Great question! If you're under the Campaigns tab of Ads Manager, you can usually find a basic overview of your results by scrolling to the right. You can also access more data by clicking on the hamburger icon on the left side of the page and going to Insights. There you can view all kinds of account data, including audience breakdowns and results based on content & ads. Hope this helps!
How to identify target audience according to business? suppose my business is digital printing how I identify an audience? because my Facebook is new
Follow the basic steps in this video! We also have a more advanced video on the topic here: ua-cam.com/video/zjQI8mmTwKo/v-deo.html
I remember when the target audience was a lot easier to configure.
Ah yes, the good old days! It's great that we have more advanced targeting options than ever, but it can get confusing sometimes 😅
good content, but your lighting is a little off. Your lights are too low, which is creating monster lighting. Shadows on your glasses is distracting and I can tell your lights are low not only from your glasses reflection on your face but also from the 2 highlights on your lips. Shadows should be coming down rather than up to give a more natural look. Hope this info helps in someway and thanks for the information
Thanks for watching and giving us feedback! This video was made back in May, so fortunately we've improved our filming setups since then 👍
मेरा अभियान अभी लॉन्च हुआ। मेरे अभियान डैशबोर्ड में डेटा कहां है?
你好！你可以說得更詳細點嗎？您要查找哪些具體數據？
मेरी एजेंसी का कहना है कि वे पहले से ही अपने डीएसपी के माध्यम से एबीएम कर सकते हैं। लक्ष्यीकरण समाधान की तुलना कैसे की जाती है?
你好！擁有有效的 Facebook 定位策略可以以較低的每次轉化成本提高廣告轉化率。
मुझे कैसे पता चलेगा कि क्या मैं अभियान के अंत तक अपने बजट को हिट करूंगा?
這是我們無法保證的，但提前計劃可以幫助您滿足您的目標預算.
But my page are not monetize
Did you need help doing that?
where is the hack there? what you did explain was the basics there no special or hacks this is ca click bait video
Hey there! No clickbait here :) We find that a lot of our viewers don't know about lookalike audiences and custom audiences, so we wanted to make sure our viewers knew about Facebook's capability there. Glad to hear you seemed to have already knew about it!
@@LYFEMarketingAtlanta bu you mentioned hack? if you say hack that is already an advance learning but you have shown were all basic....where's the hack there? you are using a misleading statement..
@@hardimoto7125 Who cares, it worked. This video is exactly the basic stuff that I needed. Besides, nobody wants to use a fb hack these days, fb is great about throwing everybody in fb jail.
@@LYFEMarketingAtlanta pssst..."Glad to hear you seemed to have already KNOWN about it." Grammar check. Carry on. :)
totally insane does not make any sense for new hacks.
We're sorry to hear that you weren't satisfied with this video. What in particular didn't make sense? We'd love to talk through our points with you or answer any questions you may have!
@@LYFEMarketingAtlanta Show something unique. How to target right audience, budget, ads creatives, facebook algorithm hacks etc. The video you made is pretty generic. If you can share some case study that would be appreciated too. Real case study.
@@eftconline i was thinking the same thing. she basically showing everything we can see for ourselves . i’m 15 minutes in & haven’t seen any hacks . lmao! this is click bait at best
@@BlaQFireNation Right?
I love your videos. It is all very informative. Thank you!
You are so welcome!