HOW I GREW MY ETSY SHOP WITHOUT SOCIAL MEDIA ✰ 19,200+ SALES / 20K+ MONTHLY VIEWS!
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- Опубліковано 28 чер 2021
- In today's video I am telling you guys how I grew my Etsy shop without social media - as an etsy seller who currently has 19,200 sales and 20,000 views a month
The main reason why I love Etsy is because they will bring you a lot of traffic. For five years we didn't have any social media and the only views and visit we got were from Etsy.
I love being an etsy seller and I truly believe that if you do everything right (and work hard) you will become a successful Etsy seller
In this video we are talking about Etsy SEO, customer service, listings and much more
Want to learn how to make daily sales on your Etsy shop?
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\\ABOUT ME:
Hey there! Welcome to my UA-cam channel! My name is Giulia, I am 24 years old (Aries babe,) and I am a full time Etsy seller. My mom and I started our Etsy shop in 2014 and we were able to build a very successful business. In 2020 we started Females Connection, which is a community for female Etsy babes! In this channel I will be posting vlogs showing you what it looks like to be a young business owner, I will talk about business, etsy tips and tricks, health, self-growth, fashion, home decor, organization, and all of the good stuff :) I am so happy that you are here and I appreciate every single one of you!
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WHY I DON’T SHARE MY ETSY SHOP:
This is a question that I get a lot, so I thought I would mention it:
The reason why I don’t share my shop name/link is because of my conversion rate. I know a lot of you want to check out my shop out of curiosity to see what I sell, how many sales I have… The problem with that is since you are checking it out because you are curious, you wouldn’t actually be interested in my products.
That will result in a very low conversion rate.
Low conversion rate = Etsy Search will stop giving me a good ranking
As Etsy sellers, we need to always prioritize our conversion rate. If you have a low percentage, then Etsy will stop showing your listings to shoppers.
Here are a few details I can give about my Etsy shop:
As of right now (08/30) I have
-25,150 sales
-3,100 reviews
- I sell baby shower and bridal shower decorations
**If you want sneak peaks of my Etsy shop and products, make sure to follow me on Instagram @femalesconnection
I am always sharing my business over there
If you are time constrained, start 5:00 min in.
> SEO
> Pictures
> List often
> Create a big shop, at least 200
> Excellent customer service
> Complete Etsy shop 15:00*
> Create a connection
> Consistent and active
Great information, helpful tips!
Thank you so much for this video, it is exactly what I needed to hear! My Etsy store has been open less than a week, but I've poured so much time into my SEO and making sure everything was complete. I got 2 sales in my first day and nothing since, so I've been really stressed with getting seen on social media to divert traffic to my shop, and OH MY GOD is it a nightmare. I was left feeling so deflated because I was spending SO much time plugging social media instead of designing new products that I completely lost focus. Think I'll be spending most of my free time making new items to list instead, I started with 32 and I am now up to 48, so still a long way to go to reach whatever the magic number is.
@subsonica, how much sale are you making now?
I didn't get my first sale for months, so you're way ahead in my book.
Social media just drains me! I did get sales early on from it but no one new. I know I need to work on SEO.
I absolutely agree!! I've grown my shop with no social media as well, which saved me tons of time to refine my products and process. Keep going!!
id love to know how to do this....it takes so much time to do social media.....im over 50 and struggle with the online world, as we never had it growing up, n alwasy sold at festys
@@feralfreebirds I'm 30, a marketing manager in my day job and it's a pain even for me haha, albeit I studied graphic design, and what I want to do after work is design products, not market my things haha maybe I have to hire my own marketing manager.
Any tips for me to grow sales without social media?
@9:24 is where the tips start.
Bless you!
was starting to give up...thank you!
For the love of god. Thank you!
Thanks!
I’m trying to have small business , I have a full time job so def not 700 products lol. I sell a very specialized item and have 8 listings and do really well so I don’t think overloading yourself w listings is the answer ..
The first etsy video I've seen with REAL advice! All of these tips are doable by anyone and are PROVEN effective!
thank you so much Tatiana!
Just came across this video! Thanks so much for this! Literally just started my own wall art (posters) for my poetry. I'm so excited!
Thank yoooouuuuu!!! Social media sucks my soul and leaves me lying in a gutter every damn time I'm part of it, regardless of applying ALL the strategies under the sun to make it sustainable. So awesome and reassuring to see someone crushing it without the socials! Thank you so much for sharing so many rad tips!
I feel that about social media, too
exceptional content Giulia Ruozzi. I broke that thumbs up on your video. Always keep up the quality work.
Thank you so much!
Etsy was a very different platform 7 years ago, compared to what it has become. The competition is way way higher so there are fewer chances for your beginner shop to be visible. Which means that in today's business landscape, social media is not really optional. It's become a must, although changes in algorithms everywhere are slowing small businesses down.
Life is competitive. Change you thinking and life wouldn’t be so hard
I buy a lot of stuff on Etsy and I just find sellers on Etsy, not social media.
I started last summer and sold just under $400k this year. Would have been more but Etsy shut my listings out if search.
@@Matt-io8er why would they do that?? 😓
@@financialfreedom2022 i made it to over 400k! but because I sold so many within an amount of time and i was on the border of delivering after estimated delivery date. Ended up being 4 weeks of not showing in search which would have brought me in another 100k. I ended up getting star stellar and only sent out 2 late orders out of 403. I have my own website, but this has made me focus on the website
Thanks so much for this video. It's awesome to hear how successful you've been without social media! It's a balance between quality and quantity when it comes to listings...having a cohesive product offering that doesn't start to look like it's a flea market or mall. I've seen several Etsy shops with under 100 very quality listings that drive tons of traffic and definitely have over six figures in annual sales.
So glad you liked the video! And I agree! There is no point of listing products if they are not good quality listings. The goal is to have an etsy shop full of good products that will convert and generate sales - our goal is to end 2021 with 1,000 products :)
@@giuliaruozzi Wow, that's awesome! 1,000 high quality listings is incredible, congratulations.
I just started my Etsy shop where I sell digital products. Thank you so much for this video. Great content and tips!
Thank you so much for this super helpful video, Giulia ❤️
Glad it was helpful!
Hello, this is very helpful. I want to start my own little business. Still seeing what I can sell and grow in my little business. Thank you! Happy Monday’! Blessings
Thank you for this information I will surely go back and work on my Etsy store
Very helpful! Thank you so much! Social media is overwhelming to me as well as starting my Etsy shop...trying to find the balance. Hearing about your experience is encouraging.
Very insightful. Thanks, especially for me as I have just started my Etsy store.
Glad it was helpful!
I can't say thank you enough for this video. It pointed out to me loads of things I was doing wrong as well as the things I really need to focus on in order to move my Etsy business to the next level. Mucho gracias!
Thank you so much!!!!! I really appreciate you leaving me such a kind message
💗💗💗 amazing video!
thank you so much love!
My new favorite channel!
ahhh so happy to hear that! That means a lot to me
I'm grateful for coming across your video and for all the valuable information you shared. It gave me the inspiration and hope to continue growing my Etsy shop.
thank you so much!
Love the way your say products, thanks for the tips💕💕
thank you so much!
Just found you channel 🌿thank for all this amazing information ❣️
Thanks so much for this video! Very informative 👏
thank you so much!
Very helpful! Thank you for such a great video!
Thank you so much!!
Thank you. This was very helpful!
You're awesome!! Thank you!! Great video!
I watched the whole video thinking you will explain about SEO. Would love to see that.
Thank you, I am planning on having a etsy shop, and I already began making products but I am waiting until I have at lease 50 products to start.
thanks so much this was a great help after less sales on etsy
thank you! Im glad I could help :)
Very helpful, thank you 😊
love your points & advice. thanks! I sell oracle decks on my etsy and am trying to look for more tips. much love!!
Thank you so much!
Great video, thank you
I just peeked at your shop, almost 20k sales!
Can you tell us what’s the name of her Etsy shop, thanks
Thank you, Please, make a video on that. Also, how to print, add,... the CSV pages. As you know, they are so wide to fit on one-page width. For those of us without Excel knowledge, it's very challenging.
Great video. Thank you for the orange star tip, I hadn't realized that! I expected to sell out on day 1 and that wasn't realistic. I only have 25 items. Was wondering if it helps to renew your listings often instead of doing ads?
Both renewing listings and doing ads help us :) But with ads, you have to make sure your Etsy shop is "prepared." No matter how many views and visits an ad brings you, you wont make any sales if your etsy or listing dont look good
Great advice!
Thank you!
Make sure to follow my Instagram @femalesconnection for more Etsy and business content!
Thank you Giulia, you've been so helpful! I'm from Italy and I wrote everything in Italian. Do you think is bad for SEO if I write some listings in English, in order to reach more people? Thank you so much!
Hi Sofia! Thank you so much. Etsy has said that for best SEO practice you should write everything in the same language that you set up your Etsy shop as, and that Etsy will do the translation for you. BUT my advice is that you try it out! Write some listings in english to see what happens. It doesn't hurt to try
Thank you so much for this amazing video! I was wondering.. How do you deal with days off, or holidays.. Haha. I am like. Did you guys just worked on your Etsy stores for 7 days a week 7 days straight?! But that probably won't be the real truth, right? :P I am kinda trying to find a balance in between taking time off and working on my Etsy. Even if I am free, it's good to update a listing and I always respond ASAP to customers. But, how bad is it, if you're just off for one day a week? (while still replying to customers of course)
As a business owner, I never truly take days off. Even on the weekends I will still work on social media, answer comments, messages, etc... but we don't make any of the products or ship any orders during the weekends. We only do those during the week. But, we are only able to do that because this is our full time job. Two years ago when I had a 9-5 and my business, the only time that I had to work on my business was during the weekends
Girl you look so happy
haha considering that it was summer timer and I was about to go on a trip I was very happy
Fantastic, thankyou for information
I love your accent 😊.
Great video, thanks for sharing your knowledge!
thank you so much!!!
Hey gurl, I guess they are also taking your cut on a lot of sales you could have had without them... I watched a video on why this girl stopped using Etsy... but regardless, I still love Etsy and will have a presence as well... so, I am grateful for your tips, as I have an account I loath due to the measurement and shipping section of each listing uploaded... soooo tedious and confusing about price for all that.. any tips for a more seamless process with that part? Thank you!
Great video
Question about your tip for listing often. My products take a long time to make. So I don’t foresee myself having 2000 listings. Is there something you suggest to compensate for that?
I totally understand that for some sellers the strategy of listing often may not work. My biggest advice for that is to instead of adding variations to one listing, list those variations separately. For example, if you sell handmade coffee tables. Let's say you have a black, dark brown, and white option. Instead of doing on listing as "coffee table" and adding the variations, you could list "black coffee table" "dark brown coffee table" and "white coffee table" all separately. So instead of having one listing, you have three listings. This could be an option for you, but it is not a must! Do what feels right and what you think would be best for your business :)
I am new to Etsy and due to many negative comments on it I was really reluctant to give it a go - as I have my own website. However, I took the step and opened it, hoping that from week 1 someone would buy hahah! My social media is still new, too, so I cannot rely on them. Your video helps me see more clearly what my Actual Next Steps on Etsy could/should be. And this was important for my art business journey , so Thank you Very very much!!!
So glad I could help! Opening a business is definitely a loooong journey that requires a lot of work and dedication. But it is so worth it :)
Should I list always in the same category or do you suggest listing in different catrgories? For example, I have a product that can be listed as wall decor, gift for couple , art ,prints ,so I am not sure if I should stick to 1 category or use various categories?
list in different categories and play around with it. See which one performs better and give you the best results
I’ve had my shop for 1 year now and have over 200 sales. No social media except Pinterest but I never get on there. Honestly I never put in much effort. I’m going to start taking it serious and see where this brings me.
Wow you broke the seo down to make it understandable! You're the 1st one who made me get it...lol...
that makes me so happy!! I have more videos on SEO if you are interested :)
So helpful, thank you! Do you think Etsy prioritises shops with free shipping? Just trying to work out if I should incorporate the shipping fee into the price of my product. Also, would you recommend doing separate listings for varieties? Or keep the variety within the 1 listing? Sorry, new to Etsy.
Etsy has actually said that they rank shops that have free shipping higher. So I do think it helps! We offer free shipping on purchases of $35+ :)
Etsy does not prioritise listings with free shipping - they once did but they didn't find it profitable. If your customer is someone who responds well to free shipping it will benefit you in convincing them to buy, so in that sense you'd rank higher because of it, but it's not a part of the algorithm. Etsy ranks based mostly on what sells.
@@penelopesparrow hey Penelope! Actually Etsy does rank shops that have free shipping higher. I am an Etsy U Instructor and they have taught me the seven things that SEO uses to rank shops nd free shipping is one of them :) I suggest that you watch my latest video where I go over all the seven ranking factors
@@giuliaruozzi Etsy say a lot of things that don't seem to be true, like having an about page and banner etc helps - but I've lost count of the amount of people top in page 1 that have none of it.
The evidence I've seen is that FS doesn't mean you'll rank over everyone who doesn't offer it. In my searches I see people ranking top of page 1 without it; in a search just now for 'beaded bracelet', 5 of the top 8 are 'popular now' and only 1 is free shipping. If it does contribute, it's more of a last resort option than anything else, IMO. What seems to help most is conversion which we control to an extent with great photos and offering a product people searching those terms actually want.
I have around 35 products, most of the time or my main sales are 3 or 4 products. Just from them, I get a total sell between $3000 to $4000 a month. I just wondered, do you have customers regularly for all your products? Yes, I don't have any kind of social media. I am an introvert. I even don't know how I make these many sales.
What’s your shop?
Absolutely informative. Please send link to your SEO video if you have one thanks.
For handmade items it can take a while to make them..listing can be as slow as 2 items a month..any suggestions for making more listing or how to go about it? I loved this video you made so well explained and so packed with info thanks!
Maybe you can customize, give people more options, for example when selling soaps, soap can be made in infinite number of ways, so changing color or style of your products, you can make 20-ish or more variations.
I've seen three different tips. One, is if you have multiple color options of the same thing (like a t-shirt design on several different colors of shirt), make a listing, copy it, then make a different colored shirt the thumbnail. So, if you offer a shirt in 6 colors, you will have 6 listings, one for each color. (You can still have all the color variations available in each listing so people can easily and quickly compare options.) This way, if someone is specifically looking for a black shirt, they won't automatically dismiss your design just because the thumbnail pic is a red shirt.
Secondly, copy listings and change up your title, keywords, and/or pics. A lot of people do this to test their SEO and see which listing gets the most traffic. You could also do this if you wanted to try out different packaging options; have the exact same listing, but pictures in one of packaging A and pics in the other of packaging B and see if one performs better than the other.
Thirdly, if you make handmade things, you can offer bulk packs or sample sets and each of those combos is its own listing. (Unfortunately, not a thing you can do with print-on-demand, but it is something you can do with printables.)
I make crochet baskets...they take a long time to make so I only have about 12 listings. However, most of my products have about 16 colour options which I list as a variable under the listing. Would it be best to have each colour option listed as a seperate listing in order to boost the number of listings? The reason why I haven't done this before is because I thought there would be more chance of getting a best seller badge if they are all listed under one and also because I have limited funds and storage space to make one up in each colour so I make to order. I have made enough now that I have got photos of most colours though so I could list each colour separately.
My tip is, try to find more creative and most of all efficient ways to boost up the listing number of your shop. Imagine those numbers, with you handcrafting all your wares. You'd need more hands! It's possible to sell vintage finds and print on demand on Etsy too.
Your thoughts was right, more sales of one listing boost it much higher and higher, then one by one. If it's not 1000. Also tips here if from seller with 8 years sales history, which had begun looong befor all changes in 2017. Such shops already got higher rate. Higher in search.
Thanks for the video! So what about Etsy Ads? If 200 listings is the sweet spot then that can be a hefty Etsy ad bill. Or did your traffic come without having to use the ads?
We do use Etsy Ads, but we only spend $1, so only a small percentage of our views come from ads. But Etsy Ads and Offsite Ads can be beneficial!
Thanks for the great informations Giulia. I just started, I have nice listings, but I created them with Printful and it's quite expensive and the retail price is too high I think. I made a sale with 28,61€ and Etsy earned 5,20€ from that. In my opinion it's quite a lot. Isn't it? (Listing fees: 0,63€ - Transaction fees: 1,91€ - Processing fees: 1,66€ - VAT on seller fees: 1,00€) Thanks :) Natali
I am planning on opening a store in april. Is it okay if I can post 10 listings per week?
Very helpful
Im glad I could help ❤️
New to etsy! . Would the amount of product in each selling affect the ranking? Meaning I have 15 listing but each listing only has 1 or 2 items available so por example listing poop bag holder has 2 different fabrics with total of 2 items in it to sell.
that does not affect your ranking :)
Where is your etsy shop? I can't find it linked anywhere (here or on your social media)
Maybe I missed it. What’s the name of your Etsy shop? Can’t see the link. 🤔
Thank you for all the information, I have a question... is it possible to open more than one shop offering different kind of products under the same owner?
You can't open more than one Etsy shop under the same email. You would have to create a second account :)
@@giuliaruozzi thank you very much!🙏
Etsy is changing. I have over 200 listings, well SEO optimised with no sales in over a month
What kind of products are you selling? I have a store that sells only one item making about 4 sales a day, and I just started a couple months ago.
@@johneiid what products are you selling john
Hi! I love your content ! By the way I love your chocker, were did you purchase it ?
Hi thank you so much! My grandma got it from me a while ago, I am not too sure where it is from :(
So 200 listings as in 200 DIFFERENT products or 200 in total inventory?
Do you have a video or can u make a tutorial video on how use pintrist to market your Etsy store
I do have a few videos talking about Pinterest :)
@@giuliaruozzi i tried searching through your videos i didnt find one that shows how to post ur etsy shop on pinterest
I was just going to sell a few things from my hobby just to help fund it. Seems I have to turn it into my hobby into a third and 4th job (hey I do already have a second job).
Any Etsy SEO tips for artists producing 2 or 3 unique original artworks per month and just could never meet the 200 listings criteria? How can that type of Etsy seller grow business on the platform? Thanks
Prints?
Thank you
Hi! Just curious if you sell digital downloads? Having that many listings seems like a lot for a physical, handmade business.
Hi! Yes, we do sell digital products
When it comes to the amount of listings we have, how do those of us who do print on demand get to 200 products when the amount of products these pod companies have is limited and your store on etsy is niche?
To clarify are you referring to listings or 200 unique products? There's tons of POD companies out there doing different products including jewelry, etc.
12:43 yes i have see sooooo many shops with a lot of sales and 50 item's
I sell handmade jewelry (metalsmith) and I have about 10 items listed. Is itvtye same for jewelry? I can't imagine having 200 listing on there. That would take me forever to make.
She makes a lot of digital listings which is a lot easier than those of us that have to make a physical product. I have over 200 listings but it has taken me years to get there.
what do you actually sell?
How did you come up with 700 listings?
It's very interesting because youtube is a social media ! People are also advertising their products on youtube
Those 200 listings…should they be unique items? Or duplicates of existing store items?
You can duplicate them
At what point did you start seeing sales?
I believe we made our first sale a week after we opened :) It was a while ago so I don't remember 100% haha
What is your Etsy shop name, or how can I can find it to see what you’re talking about? If your’re referencing it multiple times throughout your video shouldn’t you provide a link to it in the description? Can we see it? I want to see what you’re doing right with it, and what the differences are between all your 700 listings? I don’t know know how I can possibly stretch mine that far without just tweaking each one slightly, as I literally can’t make 700 different quality products for my specific niche. Could you share your store please?? Thanks so much!
Hey girl I just made a comment on this, here it is:
"This is a question that I get a lot, so I thought I would mention it:
The reason why I don’t share my shop name/link is because of my conversion rate. I know a lot of you want to check out my shop out of curiosity to see what I sell, how many sales I have… The problem with that is since you are checking it out because you are curious, you wouldn’t actually be interested in my products.
That will result in a very low conversion rate.
Low conversion rate = Etsy Search will stop giving me a good ranking
As Etsy sellers, we need to always prioritize our conversion rate. If you have a low percentage, then Etsy will stop showing your listings to shoppers.
Here are a few details I can give about my Etsy shop:
As of right now (08/30) I have
-25,150 sales
-3,100 reviews
- I sell baby shower and bridal shower decorations
**If you want sneak peaks of my Etsy shop and products, make sure to follow me on Instagram @femalesconnection
I am always sharing my business over there
I'm still learning the social media stuff for my etsy. Pinterest is the most difficult right now.
Have 53 sells and kind of hit a wall. I don't know what to do.
Many thanks
What is the name of your etsy store?
Everyone said Pintrest would help so much, but I haven't gotten anything from it yet. Maybe someday. FB def doesnt help- (PPl stalk what I am up to I feel like). SEO is so important but everyone teaches it differently lol.
What is your Etsy shop name!
Beautiful
Hi, I have also looked at your shop and there is 0 listings and 0 sales?
My Etsy shop is Petite Flowers Studio 💕
I only have 1 product, a hair growth tea...how do i make that 700 products?????
List it over and over again with different images, different descriptions and different tags for each listing.
So, if you upload 3000 products, will Etsy charge you for listings or there's no limit?
20 cents
can you tell me what your etsy shop is?
Did you need to get a business license before selling and did etsy send you a 1099-k at the end of the year for tax purposes?
Etsy doesn't require you to have a business license in order to open your Etsy shop, but I recommend that you look into it. And Etsy will send you a 1099-k if you made more than a certain amount. They just changed that amount to $600 in one year
Even etsy the place to sale handmade items but, unfortunately we are struggling with handmade items while other non handmade items is better i decided to stop listing handmade
Ur shop name plz
I am thinking not all your products are handmade by you which is sad. I thank you for the information. Etsy is not the same platform that it was intended to be (for handmade sellers).
Couldn’t find your Etsy shop?
Where is your etsy shop?
Great work. Help me with erank I have subscribed and have no idea how to use it😢😢
Maybe this video is relevant if you are watching it in 2017 or 2018.
In 1990's I barely used an internet. And so? It's long gone.
I still liked though and subscribed.
I personally know many Etsy sellers that started their shop in 2019/2020 and are doing great without social media :)