Hope you guys enjoyed the video! Check out Envato Elements here: 1.envato.market/c/2383170/1159027/4662 Comment below if you spotted the ✨Aesthetic✨ montage in the video!
sometimes when I am struggling with getting the right contrast between colours I change my designs to black and white which really shows you how tonally different the colours are.
Another great video to help my brain become visually creative and skilled at composition. I'm more of a text and speaking person but would like to grow. So about the pronunciation of "aesthetics" you only need add an "s" after the first syllable, "a". I find it helpful to look at how words are spelled and to "sound them out" syllable by syllable.
Great hints, Will. Not many fonts, that's fundamental, indeed. I also like Montserrat, but I like OpenSans and Lato, as well. Color contrasting is harder than finding cool colors and matching colors, at least to me. You are quite right about "design trends". When a new trend appears people have the tendency to overuse it.
Starting a graphic design degree in September, your videos have been great! Also dyslexic and my friends are forever laughing at my pronunciation at things.
thanks Will, great video 👍👍 really helpful the title/subtitle proportions, that's the body text divided with 1.618, 2 times while skipping 2 weights 😊👌
I'm a 1st year student at university learning graphic design and you are my teacher i hate my university I really learn everything from you and my dr.s be like wooow nice work and im like yeah thanks to paterson
Envato elements is a god send. I love it, I recommend it because it saves me time and it also inspires me. On the note of the video, I love the editing for this video. The part on white space and the camera invading your space. The aesthetic pronunciation. Very enjoyable and personable. Sadly I've learned the bulk of these mistakes the hard way URGH but I still fall victim to overcrowding my pieces. Always paranoid it's too simple and people will be like "I can do that", but a lot of people realize how much thinking goes behind building something that simple but beautiful and informational.
whenever i'm making a logo, i always make the black on white and white on black versions alongside the brand colours, so if the logo cannot function in monotone shades, then it needs some work. also serif fonts recently have been taking the simple, clean idea of their sans serif brethren, and boy oh boy i wanna use cooper black one day.
Did you ever go over the design process of your w logo? Just wondering how you came to the sharp and round styles mixed and just the process in general.
Hi. A question about Envato, that I can't quite find a clear answer for. Although you have the licence to use the font in your design when its time to hand over to the clients and you tell them the font you used and explain they will need to buy their own copy in order to use it themselves, can people just buy single fonts from Envato without having to take a subscription? Or should you just the font name and source the single font from somewhere else? This is the thing that makes me not use them at the mo. Thanks
I really love your videos.... Ask me why?? Because you make me feel that I can do better design and it's not really a rocket science when some of the others makes me scare, makes me feel so small. Thanks.
I don't think I've ever really used gradients effectively as part of logo design - I'm worried the flat look is going out of style with more 3d design being used as of recently.
It is just an animation that Jim made to illustrate how people with Deuteranopia-type color blindness see a design/illustration. If you want to simulate this in Adobe Illustrator navigate to; View >> Proof Setup >> Color Blindness - Deuteranopia-type Hope this helps :)
i'm new here. Great videos, think i'm gonna do marathon through your chanel. I'm also curious about 12 strings guitar behind you. Hope i can find video you playing the guitar
Amazing as usual! Great one Will... really helpful. By the way, which is the best iPad application to convert vectorised typeface (using procreate and vectotnator like you said) into ttf format. I mean without having to use Ai...is there anything
Don’t feel bad. My mom can’t say epaulettes to save her life. (This word was more relevant in the 1980s.) It comes out as “epileps”. Like you would say epilepsy. Or Benedict Cumberbatch can’t say penguins. So funny. We all have that one word.
Update after watching - 1. Do not use too many fonts. 2. Use whitespace wisely 3. Pay attention to contrast 4. Know the trends, but remember not to implement them every time, everywhere.
Hope you guys enjoyed the video! Check out Envato Elements here: 1.envato.market/c/2383170/1159027/4662
Comment below if you spotted the ✨Aesthetic✨ montage in the video!
1. Excessive variety of fonts
2. Lack of whitespace (cluttered border)
3. Lack of contrast (Typographic/color)
I feel like I just watched my first year of design school in 12 minutes. Great video 👍
Haha, you're welcome :D
sometimes when I am struggling with getting the right contrast between colours I change my designs to black and white which really shows you how tonally different the colours are.
I love how minimalist your videos are and your voice is just relaxing , love ur videos keep up ❤️
Thank you so much for the feedback! Have a great day
Another great video to help my brain become visually creative and skilled at composition. I'm more of a text and speaking person but would like to grow. So about the pronunciation of "aesthetics" you only need add an "s" after the first syllable, "a". I find it helpful to look at how words are spelled and to "sound them out" syllable by syllable.
Great hints, Will. Not many fonts, that's fundamental, indeed. I also like Montserrat, but I like OpenSans and Lato, as well. Color contrasting is harder than finding cool colors and matching colors, at least to me. You are quite right about "design trends". When a new trend appears people have the tendency to overuse it.
Starting a graphic design degree in September, your videos have been great!
Also dyslexic and my friends are forever laughing at my pronunciation at things.
I love all these nice transitions in the video! Great job you guys!
Thank you, Will Pat! These tips are helpful and kuddos for being beginner-friendly!
Glad it was helpful!
thanks Will, great video 👍👍 really helpful the title/subtitle proportions, that's the body text divided with 1.618, 2 times while skipping 2 weights 😊👌
Glad it was helpful for you! :D
I'm a 1st year student at university learning graphic design and you are my teacher i hate my university I really learn everything from you and my dr.s be like wooow nice work and im like yeah thanks to paterson
Envato elements is a god send. I love it, I recommend it because it saves me time and it also inspires me. On the note of the video, I love the editing for this video. The part on white space and the camera invading your space. The aesthetic pronunciation. Very enjoyable and personable.
Sadly I've learned the bulk of these mistakes the hard way URGH but I still fall victim to overcrowding my pieces. Always paranoid it's too simple and people will be like "I can do that", but a lot of people realize how much thinking goes behind building something that simple but beautiful and informational.
So glad you enjoyed and found it helpful! A lot of design is learning from your mistakes and growing from that :)
Thank you 😊 , very creative video 🤯. As a beginner it's really helpful thank you again and keep sharing new things 😇.
My pleasure, glad you enjoyed the video 😊
Great notes! Thanks Will ❤️❤️❤️❤️
Any time!
I'm totally a font collector, but I usually don't use more than 2 or 3 (which is a stretch) in a design.
Thanks for helping me with these tips !! ❤
Happy to help! :)
Most of these tips I knew already , but hearing it in your accent was a treat 😜 !
I always get comments about my accent! I thought it was pretty normal until I started making videos!
@@willpatersondesign I love it , it’s Definitely the cats meow 😌 !
Thank you so much, dear. I always try to watch all of your videos.your videos are very helpful.❤️
My pleasure 😊
It's like having Hari Seldon (Jared Harris) teaching design. Nice work!
I didn't know the colourcontrast website. Bookmarked it..!!
talking about fonts and typeface, the new typeface IBM made, especially the monospaced font, is excellent 👌
Bebas Neue is my end game. That's it. That is my go-to font.
Did yohuse the gray cap/gray background with the brown shirt/brown background on purpose? Lol. Nice balance 👌🏽
whenever i'm making a logo, i always make the black on white and white on black versions alongside the brand colours, so if the logo cannot function in monotone shades, then it needs some work.
also serif fonts recently have been taking the simple, clean idea of their sans serif brethren, and boy oh boy i wanna use cooper black one day.
Did you ever go over the design process of your w logo? Just wondering how you came to the sharp and round styles mixed and just the process in general.
I will now exclusively pitch video ideas involving the word aheticks.
Obrigado pelo vídeo ajudou muito porque é assistindo vídeos que apreendo coisas sobre desenho gráfico
i mainly use Human Sans, very simple but always good! Also its free :)
Hi. A question about Envato, that I can't quite find a clear answer for. Although you have the licence to use the font in your design when its time to hand over to the clients and you tell them the font you used and explain they will need to buy their own copy in order to use it themselves, can people just buy single fonts from Envato without having to take a subscription? Or should you just the font name and source the single font from somewhere else? This is the thing that makes me not use them at the mo. Thanks
I struggle with understanding this. I would love to know!
I really love your videos.... Ask me why??
Because you make me feel that I can do better design and it's not really a rocket science when some of the others makes me scare, makes me feel so small. Thanks.
THANK YOU!!!!!!
That's all I can say
You're welcome! :D
Awesome video... please make one video on. Brand identity design ❤️❤️
I don't think I've ever really used gradients effectively as part of logo design - I'm worried the flat look is going out of style with more 3d design being used as of recently.
Great video, always a great to remind the Basics . And i’m agree everybody pronounce aesthetic wrong … #teamwill
Actualy in some situations an unreadable font could capture the viewer to read all the text
Hey! What's the font being used on the poster title on the right at 2:22 ? It looks incredible!
Hey Will, I absolutely love your content. Curious as to why you don't "hang" your quotes in the margin?
Nice vid will!
Glad you enjoyed it
Anyone who also says 'pssshhh' at the end of Will's videos? 🤚🏼🙈🤣
thank you.
HI Peter, would you be kind to tell what is the font used to create the title " Branding Connoisseurs" ?
The color contrast cat is just an animation or is a tool as well?
It is just an animation that Jim made to illustrate how people with Deuteranopia-type color blindness see a design/illustration.
If you want to simulate this in Adobe Illustrator navigate to;
View >> Proof Setup >> Color Blindness - Deuteranopia-type
Hope this helps :)
@@willpatersondesign Thank you!
Apparently the S is silent in the UK
i'm new here. Great videos, think i'm gonna do marathon through your chanel. I'm also curious about 12 strings guitar behind you. Hope i can find video you playing the guitar
Welcome aboard!
Hello Will,
Thank you for information
Any time
Amazing as usual! Great one Will... really helpful.
By the way, which is the best iPad application to convert vectorised typeface (using procreate and vectotnator like you said) into ttf format. I mean without having to use Ai...is there anything
Sand Serif in French hahahaha 😜
"Too many fonts.".
**Sriracha has left the chat**
1:52 Emotonal?
My typography class taught us that legibility and readability are 2 different things.
That's technically right. Legibility is about individual characters, whereas readability is how easy you find it to read :D
Did I just see osume keycaps on that keyboard^^
I'm still searching for the mistake shown in the thumbnail
I am color blind and a designer :)
1:53 "Emotonal" ... ???
A brand has to look professionnal too i guess.
Client: "there's a lot of white space"
Did you know . . . The person who created the Pantone color system was color blind!
Aesthetic 💃🏻
Don’t feel bad. My mom can’t say epaulettes to save her life. (This word was more relevant in the 1980s.) It comes out as “epileps”. Like you would say epilepsy. Or Benedict Cumberbatch can’t say penguins. So funny. We all have that one word.
"aheticks"
Athetics
1000 th like
Hat
Aheticks
Try: Ass teh tics
that thumbnail is triggers my ocd
Bruh
athetics
!st This time
Update after watching -
1. Do not use too many fonts.
2. Use whitespace wisely
3. Pay attention to contrast
4. Know the trends, but remember not to implement them every time, everywhere.