LOGO DESING IS A SCAM, it shouldn't be this "thing" of "professional", people don't give a fuck about logos, that's the pure truth, only the ones who study logo design analize them, and think the world spins around them and "logo perfection", nah, no normal human being cares a fuck about it, that's the sad truth, it's a career that should disappear, any idiot can make a decent logo, and it would look cool as made by a "professional designer", I HAVE SPOKEN.CHOOSE A DECENT CAREEER, NOT A LAZY ONE PEOPLE, THANKS.
@@Ty_Harlow Actually, I say exactly that, every day, every year in every comment I read in youtube, I usually think humanity is becoming dumber, and u, not getting my comment, it's the proof I was right, thanks for ur contradiction kid, u just confirmed I'm the smartest human on earth, Aristoteles logic ;) kisses bye XO XO!
@@ungauchoargento1040 designing a logo takes skill and patience. imagine clicking on a video just to comment something negative about being a designer. 🤡
The abstract logo design is a great concept... for a major corporation that advertises and has millions of products on the street. HOWEVER, many small local businesses (such as the dog walker you mention) lack that luxury. Also, they request a logo that reflects their product or service. And since they're paying, it's best to listen to them and develop a tasteful logo that includes their product or service. With "tasteful" being the operative word since Lord knows I've seen dozens of clumsy, ill-advised logos on local businesses.
Case in point, Doritos only has to rely on a paint swirl of the colors from their logo, and people know it is a bag of Doritos (and what flavor.) My friend running an antique store in old downtown does not have that exposure. Thus, she needed "something antique-ish, or antique-looking ,or antique-reminisient..." You know the drill lol I believe the "little guys" need something a world apart from the "big boys" which is cool (Please do not get me wrong lol). I think if you have the money and time to establish, yes go for that logo like Target or Sony. If you are smaller, a heads up to what you do in your logo helps, even if it is actually written out (Think "Bob's Burgers"). The logo might not even need a burger, but you know what you are going to get when you walk in. (My comment does Not mean the logos and strategies discussed in the video are without merit. In fact, they are very, very helpful. I am commenting Only on the above commenters response to the video).
@@americanfirst4378 Nope. It's the official anti-fascist logo, which I wear with pride. I've never been a fan of white nationalist bullies, and have identified as Antifa since the mid-'80s, when we protected minority and gay people at punk shows from roving bands of meth-tweaking skinheads. Real "tough guys" who hunted lone gay or black people in packs of 5-8. Total losers. When they saw our band of husky punkers, who were legion at every show, they ran. They preferred the easy kill, the skinny guys they outnumbered, to a real challenge. I've been Antifa since.
Some great tips. I would point out that the test of cutting a logo in half, blurring it, etc. and it still being recognizable only works for companies like SONY and Target because they've already establish brand recognition over decades of marketing. So keep in mind that when creating a logo for a new business, no one knows who they are, what they represent, or what they do, so simplicity and clarity is even more important.
I get you. I didn't mean for someone else who doesn't know the brand, I meant for you as the designer to do this. Your logo should be still familiar. :)
A better reason to start a new logo design in black and white is because if you can make it work in just black and white, then later on if you ever put that logo on a promo item like pencils or tote bags, something where most likely it will be a 1 color imprint, it will work (or if you have to use a special technique like foil, laser etching, or emboss, etc.). I work in a print shop and I can't tell you how many times we get into arguments with clients because of their overly-detailed, multi-color logos that look like shit when reduced to a single color and stamped onto an item; they get mad because the detail is gone, it's "lost its character", etc.
That is THE No1 tip for logo design. You have nailed some very important reasons. I argue this same point with numerous "professionals" aka experts. But they constantly say it will only ever be seen in colour... ignoring the colour blind... and also ignoring the fact the client should never have restrictions placed on end application. Moreover designing in B&W simplifies determining negative space balance. Will's advice is well intentioned but the one logo a minute exercise is not a tip anyone should adopt. Roughing out designs is a process of exploration. There can be no time limits on that. Obviously the faster you can get your ideas out of your head the better, to clear the clutter!. Then you can move onto refinement or new territory.
BUT the smaller the business, the more of a chance that the logo SHOULD include characteristics of the business. As that business is struggling to get the word out about their business whilst competing with more businesses (of the same size) than larger businesses do.
If the small business grows, and they start doing more things, that logo could be a bottleneck and cause conflict. Each case is unique, there are no logo rules, it depens of each business plan, identity, market identification needs, …
Both Sony and Apple's logos are aspirational. The bite out of the Apple is about getting knowledge. Sony's tag is "make • believe" The rest is straight production. The power of both logos is foundational message.
These "tips" could blow someone's mind only if that someone has never ever read a single book or taken a single course on logo design. These things are long and well known. But here's something to (possibly) blow your mind: recent studies show that logos that literally depict what the company does actually work better. If you want to learn more, just search for "minimalist logos aren't likable" and you'll find a very informative article on Business Insider. Something to consider when you're working on your next project.
You made me realize, that I am actually a logo-designer. I like fuzzing about the minorest of details. My illustrator skills are very rusty, haven't been designing since 2005, but you make me wanna go back to that line of work. Keep up the nice, accessible videos.
I like that last tip about getting someone else to try to recreate the logo from memory within a certain time frame. It really helps show how impactful and memorable that design was. All amazing tips and tricks as always. :D
@@unknown-mn9wo lol, ask if they can describe it to you instead. Some people may be better at describing then replicating and vise versa. :P worst case scenario, if they can't do either then ask 2 more people to get the best odds out of 3.
Had to pause the video just to tell you that you're the only creator on UA-cam I actually click and watch (quite regularly). I love that your content is concise and videos are not too long. And ofc I'm learning so much as a newbie designer. Thanks!
0:00 Introduction 0:15 the logo is the face 1:12 keep it flexible 2:12 sketch twenty ideas 4:01 be geometric 4:34 start black & white 5:47 use of negati e space 7:03 the drawing test
Great video!! I've been making logos for years, and use negative space frequently. But, the idea of exaggerating the negative space specifically for scalability has never occurred to me!! Love that! Thanks for teaching me a new trick!!
I was actually aware of all those tips, exept the negative space. That was a good one. I have always made the ultimate test with my logos: Reduce them to 16x16 pixels which are only either black or white. If you can still read them, they are good logos.
hey will i want to start graphic designing, but i was wondering , whats stopping someone from simply screenshotting your design after you show it too them and not paying them
@@willpatersondesign awesome, last question, as a graphic designer do you consider yourself an artist, most artist mark or sign their work, how do you mark your design without messing it up, in other words how would someone know their looking at will paterson's work
@@elijahtanner4526 yeah we are not artists and it's unfair to mark it, once you sell it to your client it's their, they gave the idea, they gave the brief it's theirs and not yours to show off.
I fully get what you’re saying about not having what the company does in the brand name or logo. But these companies were started in a different time under different conditions and now survive based on brand recognition. I agree that dog walking companies don’t need to be “Kate’s dog walking” but when starting out it’s ok to give some indication in what you do. E.g calling your company “wag” or “doghouse” etc
Drew 6 logos in about 5 mins, then 3 iterations of one I liked most, and the logo caused me to change the business name to something simpler too. NOTE: This is an I laughed business still in the planning stages so these changes are very easy to make right now.
All I can conclude is that not everybody in the comments section watched the video, since they would be unable to type, having had their mind blown on seven occasions. Or perhaps they did as I did and took the precaution of wrapping my head in cellotape before I watched. Rest assured, my mind is still blown into fragments but as long as I keep the cellotape on my head, then I should be OK.
"Take your glasses off and see if you can still recognize it blurry" Me who has perfect vision: *whips off shades* "It looks the same so I must've designed it good"
I literally test Tip No 7 (Drawing test) with one of my friend as he is not a designer. But he remembered what I've shown to him and he sketched that Logo in less than a minute. Thanks for your Great Tips.
I saved this video but I was not able to find it anymore. I was getting mad. I searched youtube for 7 tips for Logo Design so that I can find your this video. Still, I did not got it even I saw many of the other big youtubers videos. And then finally I found it and I was so satisfied after finding it. You just cannot be beaten by other channels. This was the reason I spent 1 hour to just find this video
I studied game design and multiple arts to help my workflow. Mum wanted me to do a logo for a business she’s working on. I didn’t realise how complicated this shit is until I sat in photoshop for a couple days working on designs
Great point about the blur thing. As someone who wears glasses, I''ve been doing that for years now haha (recognizing blurred logos, that is.) And another example: first thing I noticed in this video is that sweet Ibanez in the background haha. Can't read it one bit, but it's clearly an Ibanez. Because they've created such a recognizable brand image.
Here's one of my favourite tests. I call it the "Bathroom Test". When you're taking a shower, and the window or mirror mists up, scrawl your logo on it with your finger. If you can make it out, you've landed on something that works. I did this accidentally once and sorta formalised it as a test. The test also helps to see recall value. How much of the idea can I recall?
So very thankful to you for making this video on this topic. As being new in the field of graphic design and that too in logo, this helped me a lot. I literally jotted down the notes pointwise. Big big thanks for this video. ❤
Love "good pop" products (frozen treats) but no one was sitting across the table at the design meeting to examine it, probably only viewed it on screen. The logo appears on their popsicle sticks and when you turn it upside-down it reads: dod poob. And that's how we refer to them ever since ;)
"What apple sell? Tech ! In their logo I don't see any tech." Man, apple are selling wishing. Their logo represent your temptation in front of their product. So apple's logo are fully representing what they sell.
I've seen people hating on minimalism in modern art culture saying that everything is dumbed down... When in fact they consume these minimalistic logos every day not even realizing it.
Thanks Will, very helpful info mate. I am launching a new brand, and have been working on a suitable logo for the brand for months, whilst already in production just getting the product to market, but i have been procrastinating going full market launch because Im stuck on my logo and branding, its holding me back, and i am losing time. Your information here gives me a litle more confidence and direction in what i should do now.
Hello Craig. Si quieres mostrarte una persona profesional que hace por ti Diseño profesional. Ha ayudado a mucha gente en el mundo y tiene una alta calificación. Cuéntame incluso. Ayuda
Can you see the different from very bad logos and very good logos? and is there any chance you can make a video with examples. I need a logo and when i ask people to create a logo, they always ask what is it for and i can give them some info about what it is as a start, but i want to expand so if they focus too much on that first info its going to be a bad logo for me. I totally like the video, but i think that Aaple and SONY made the logo unforgotable,
Decades of marketing & advertising are what makes a logo memorable. Some of the world's worst logo "designs" are attached to some of the most renowned brands. Don't get corporate identity confused wth branding. They have similar intents but are not one & the same. The Apple logo (device) is one of the few modern exceptions to successfully reverse the identity/brand barrier. An apple was chosen to "brand" their products because they were originally targeted at the education market (junior schools in particular). Clever touch! As they developed software & hardware for the broader market, they used the apple device on all products for clear identification of who the manufacturer was. Who wouldn't? So the fledgeling brand mark eventually became their corporate identity. Whether that was a deliberate strategy seems unlikely. Anyone??? Over the decades it has been refined periodically to what we see today. There are other modern examples of course. Nike comes to mind. A cute logo needs exposure, marketing & a bunch of bucks to make it memorable. Without those, it is what it is. Ask Apple.
With any design I like to leave it 24hrs and come back and look at it again. The first excitement of coming up with something can cloud my judgement and coming back later I either go 'yeah that does still look good' or 'what was I thinking?'
IDK why but everytime I try to make any logo, I am always stuck with the initials, nothing else comes to mind I just try to modify letters ... What should i do?
Ah yes the quill pen and parchment conundrum... not always easy to obtain in certain backward nations! Then there is the ink! Clearly that must be obtained from the Ink Masters of the Far East not Wndsor & Newton. Real ink not coloured water please. Let's do this right folks or not at all!!! :-)
I could not agree more, the logo should be simple and easy to remember and do not need to be illustrative. But I hope you know that there is a "bite" in the apple of the Apple logo? which represent BYTE as a unit of digital information.
Hey Will, Not sure why I just got to this video now. I have a simple question. When I design I have a fear that it might look like a logo that is already out there. Is there a way to check if a logo is too similar to a brand logo that is already in use? Thanks
Just Amazing soo many points i missed in my logo design carrer. Thank you
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R eh 😐
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@loganpaul
1. Logo is the face
2. Keep it flexible
3. Sketch twenty ideas
4. Be Geometric
5. Start black/white
6. Consistency with negative space
7. Drawing test
LOGO DESING IS A SCAM, it shouldn't be this "thing" of "professional", people don't give a fuck about logos, that's the pure truth, only the ones who study logo design analize them, and think the world spins around them and "logo perfection", nah, no normal human being cares a fuck about it, that's the sad truth, it's a career that should disappear, any idiot can make a decent logo, and it would look cool as made by a "professional designer", I HAVE SPOKEN.CHOOSE A DECENT CAREEER, NOT A LAZY ONE PEOPLE, THANKS.
@@ungauchoargento1040 This might just be the dumbest comment I’ve ever read, well done sir
@@Ty_Harlow Actually, I say exactly that, every day, every year in every comment I read in youtube, I usually think humanity is becoming dumber, and u, not getting my comment, it's the proof I was right, thanks for ur contradiction kid, u just confirmed I'm the smartest human on earth, Aristoteles logic ;) kisses bye XO XO!
@@ungauchoargento1040 congrats for being dumbest comment i ever read 🥳🥳🥳
@@ungauchoargento1040 designing a logo takes skill and patience. imagine clicking on a video just to comment something negative about being a designer. 🤡
The abstract logo design is a great concept... for a major corporation that advertises and has millions of products on the street. HOWEVER, many small local businesses (such as the dog walker you mention) lack that luxury. Also, they request a logo that reflects their product or service. And since they're paying, it's best to listen to them and develop a tasteful logo that includes their product or service. With "tasteful" being the operative word since Lord knows I've seen dozens of clumsy, ill-advised logos on local businesses.
Case in point, Doritos only has to rely on a paint swirl of the colors from their logo, and people know it is a bag of Doritos (and what flavor.) My friend running an antique store in old downtown does not have that exposure. Thus, she needed "something antique-ish, or antique-looking ,or antique-reminisient..." You know the drill lol
I believe the "little guys" need something a world apart from the "big boys" which is cool (Please do not get me wrong lol). I think if you have the money and time to establish, yes go for that logo like Target or Sony. If you are smaller, a heads up to what you do in your logo helps, even if it is actually written out (Think "Bob's Burgers"). The logo might not even need a burger, but you know what you are going to get when you walk in.
(My comment does Not mean the logos and strategies discussed in the video are without merit. In fact, they are very, very helpful. I am commenting Only on the above commenters response to the video).
Is your profile pic ironic then?? 😭
@@americanfirst4378 Can you elaborate?
@@americanfirst4378 Nope. It's the official anti-fascist logo, which I wear with pride. I've never been a fan of white nationalist bullies, and have identified as Antifa since the mid-'80s, when we protected minority and gay people at punk shows from roving bands of meth-tweaking skinheads. Real "tough guys" who hunted lone gay or black people in packs of 5-8.
Total losers. When they saw our band of husky punkers, who were legion at every show, they ran. They preferred the easy kill, the skinny guys they outnumbered, to a real challenge.
I've been Antifa since.
@@kalieka Spot On! I'm pretty sure many of these abstract logos didn't work in the beginning. Large budgets were a major part of their success.
Some great tips. I would point out that the test of cutting a logo in half, blurring it, etc. and it still being recognizable only works for companies like SONY and Target because they've already establish brand recognition over decades of marketing. So keep in mind that when creating a logo for a new business, no one knows who they are, what they represent, or what they do, so simplicity and clarity is even more important.
I get you. I didn't mean for someone else who doesn't know the brand, I meant for you as the designer to do this. Your logo should be still familiar. :)
I like the friend sketching the logo from memory; It's a great idea to test how impactful the logo is. If they can't draw it, start again.
Sir how can I sell my logo, how can I find a client for logo selling
A better reason to start a new logo design in black and white is because if you can make it work in just black and white, then later on if you ever put that logo on a promo item like pencils or tote bags, something where most likely it will be a 1 color imprint, it will work (or if you have to use a special technique like foil, laser etching, or emboss, etc.). I work in a print shop and I can't tell you how many times we get into arguments with clients because of their overly-detailed, multi-color logos that look like shit when reduced to a single color and stamped onto an item; they get mad because the detail is gone, it's "lost its character", etc.
That is THE No1 tip for logo design. You have nailed some very important reasons. I argue this same point with numerous "professionals" aka experts.
But they constantly say it will only ever be seen in colour... ignoring the colour blind... and also ignoring the fact the client should never have restrictions placed on end application.
Moreover designing in B&W simplifies determining negative space balance.
Will's advice is well intentioned but the one logo a minute exercise is not a tip anyone should adopt. Roughing out designs is a process of exploration. There can be no time limits on that. Obviously the faster you can get your ideas out of your head the better, to clear the clutter!. Then you can move onto refinement or new territory.
BUT the smaller the business, the more of a chance that the logo SHOULD include characteristics of the business. As that business is struggling to get the word out about their business whilst competing with more businesses (of the same size) than larger businesses do.
Why creat a small business?
@@Arvid.lund63 Because capital? 99.9% of all businesses in the US are small businesses.
True mate, most of the logos we designed had business matching elements, like tooth for dentist, fruit basket for fruit and vegetables
If the small business grows, and they start doing more things, that logo could be a bottleneck and cause conflict. Each case is unique, there are no logo rules, it depens of each business plan, identity, market identification needs, …
@@h2e1 They can always rebrand, couldn’t they?
Both Sony and Apple's logos are aspirational. The bite out of the Apple is about getting knowledge. Sony's tag is "make • believe" The rest is straight production. The power of both logos is foundational message.
But the Apple thing isn't about getting knowledge. Apple was named Apple because it was Steve Jobs' favorite fruit.
Getting knowledge? Kinda, but it was forbidden knowledge. The bite out of the apple represents Satan and his influence.
It's also a visual pun, a byte is a unit of measuring data.
also look at the evolution of both logos. these are just the latest versions.
The 'byte' out of Apple
These "tips" could blow someone's mind only if that someone has never ever read a single book or taken a single course on logo design. These things are long and well known. But here's something to (possibly) blow your mind: recent studies show that logos that literally depict what the company does actually work better. If you want to learn more, just search for "minimalist logos aren't likable" and you'll find a very informative article on Business Insider. Something to consider when you're working on your next project.
You made me realize, that I am actually a logo-designer. I like fuzzing about the minorest of details. My illustrator skills are very rusty, haven't been designing since 2005, but you make me wanna go back to that line of work. Keep up the nice, accessible videos.
I like that last tip about getting someone else to try to recreate the logo from memory within a certain time frame. It really helps show how impactful and memorable that design was. All amazing tips and tricks as always. :D
What if the logo was good but the person is too stupid to remember it?
@@unknown-mn9wo lol, ask if they can describe it to you instead. Some people may be better at describing then replicating and vise versa. :P worst case scenario, if they can't do either then ask 2 more people to get the best odds out of 3.
Had to pause the video just to tell you that you're the only creator on UA-cam I actually click and watch (quite regularly). I love that your content is concise and videos are not too long. And ofc I'm learning so much as a newbie designer. Thanks!
That means a lot to me :) Thank you so much. I'm glad you enjoy the content!
0:00 Introduction
0:15 the logo is the face
1:12 keep it flexible
2:12 sketch twenty ideas
4:01 be geometric
4:34 start black & white
5:47 use of negati e space
7:03 the drawing test
Great video!! I've been making logos for years, and use negative space frequently. But, the idea of exaggerating the negative space specifically for scalability has never occurred to me!! Love that! Thanks for teaching me a new trick!!
Hey brother I am looking for a mentor can you teach me personally because you have experience so please teach me
I was actually aware of all those tips, exept the negative space. That was a good one.
I have always made the ultimate test with my logos: Reduce them to 16x16 pixels which are only either black or white. If you can still read them, they are good logos.
Hope you guys enjoy the video! Make sure to subscribe so you get notified when I post another video.
o
hey will i want to start graphic designing, but i was wondering , whats stopping someone from simply screenshotting your design after you show it too them and not paying them
@@elijahtanner4526 Solicitors - small claims court. Also, 99% of clients wouldn't do this :)
@@willpatersondesign awesome, last question, as a graphic designer do you consider yourself an artist, most artist mark or sign their work, how do you mark your design without messing it up, in other words how would someone know their looking at will paterson's work
@@elijahtanner4526 yeah we are not artists and it's unfair to mark it, once you sell it to your client it's their, they gave the idea, they gave the brief it's theirs and not yours to show off.
I fully get what you’re saying about not having what the company does in the brand name or logo. But these companies were started in a different time under different conditions and now survive based on brand recognition.
I agree that dog walking companies don’t need to be “Kate’s dog walking” but when starting out it’s ok to give some indication in what you do. E.g calling your company “wag” or “doghouse” etc
Well done. Concise and excellent animation/graphics throughout. The time you put into this one shows.
:)
Two years later, and this helped me get my brain out of some slop I was working on and back to clean and simplicity, thank you Will!
i learned more from u in 5 minutes than my teacher taught me the whole time in school
Thanks Will. Great tips to be reminded of
The First 2 minutes of the vid are crucial, I love it. Our customers should see this
Drew 6 logos in about 5 mins, then 3 iterations of one I liked most, and the logo caused me to change the business name to something simpler too. NOTE: This is an I laughed business still in the planning stages so these changes are very easy to make right now.
All I can conclude is that not everybody in the comments section watched the video, since they would be unable to type, having had their mind blown on seven occasions.
Or perhaps they did as I did and took the precaution of wrapping my head in cellotape before I watched.
Rest assured, my mind is still blown into fragments but as long as I keep the cellotape on my head, then I should be OK.
*nervously looks at Kojima productions logo*
He does not giving a f on minimalism doesn him? Hahaha
Excellent video Will. The animation was beautifully done, I can tell you put a lot of time into it.
Really helpful for this amateur/beginner - appreciate the wisdom!
so this is why companies are simplifying logos.. because people like you are teaching that! great video btw
No he thinks simplified logos is the way to go because some of the worlds most famous brands do it.
Great tips bro! I actually enjoyed this one.
You’re my favourite designer thank you for inspiring me ❤️
Yay! Thank you!
"Take your glasses off and see if you can still recognize it blurry"
Me who has perfect vision: *whips off shades* "It looks the same so I must've designed it good"
I literally test Tip No 7 (Drawing test) with one of my friend as he is not a designer. But he remembered what I've shown to him and he sketched that Logo in less than a minute. Thanks for your Great Tips.
I saved this video but I was not able to find it anymore. I was getting mad. I searched youtube for 7 tips for Logo Design so that I can find your this video. Still, I did not got it even I saw many of the other big youtubers videos. And then finally I found it and I was so satisfied after finding it. You just cannot be beaten by other channels. This was the reason I spent 1 hour to just find this video
Wow! Thank you :)
@@willpatersondesign Jesus😍😍😍😍 you gave me a reply...thankuewwww sooo muchhh
I love your videos. They have helped me so much over time. Thank you so much! You are very inspiring!!
Negative spaces is a thing that i always think, but i never knew how to explain it to other people. Thanks!
I studied game design and multiple arts to help my workflow. Mum wanted me to do a logo for a business she’s working on. I didn’t realise how complicated this shit is until I sat in photoshop for a couple days working on designs
Wow! Great!, Direct, simplified design, efficient, excellent observation on the elements of well known logos. Thanks
Great point about the blur thing. As someone who wears glasses, I''ve been doing that for years now haha (recognizing blurred logos, that is.) And another example: first thing I noticed in this video is that sweet Ibanez in the background haha. Can't read it one bit, but it's clearly an Ibanez. Because they've created such a recognizable brand image.
All your videos are amazing will love them
Thank you so much 😀
I love the flaming c logo of the Calgary flames hockey team. It is simple, dynamic, memorable, and easily sketchable.
Great vid and a lot of useful info here! Thank you!
These are some helpful tips. The drawing test is genius. Thank you
You're very welcome!
He looks like a sophisticated DanTDM
Here's one of my favourite tests. I call it the "Bathroom Test". When you're taking a shower, and the window or mirror mists up, scrawl your logo on it with your finger. If you can make it out, you've landed on something that works. I did this accidentally once and sorta formalised it as a test. The test also helps to see recall value. How much of the idea can I recall?
Good tips, very useful for beginners like me! Thank you ❤
Thank you will ♥️
Appreciate your help.
So very thankful to you for making this video on this topic. As being new in the field of graphic design and that too in logo, this helped me a lot. I literally jotted down the notes pointwise. Big big thanks for this video. ❤
Have you thought about doing a Skillshare course? I think you would be a good teacher.
Yes! We're in the process of making one now :) More information coming very soon, I think you'll like it.
It’s funny how similar this process is to the process I go through for fashion design
Wow, I am trying to ponder ideas about the logo and your first point cleared a lot of things up
Really cool stuff will
Love "good pop" products (frozen treats) but no one was sitting across the table at the design meeting to examine it, probably only viewed it on screen. The logo appears on their popsicle sticks and when you turn it upside-down it reads: dod poob.
And that's how we refer to them ever since ;)
No tech in the Apple logo? But there's a big byte taken out of it!
"What apple sell? Tech ! In their logo I don't see any tech."
Man, apple are selling wishing. Their logo represent your temptation in front of their product. So apple's logo are fully representing what they sell.
Also they're literally called Apple lol
@@blackswan7033 lol yeah, cuz apple is a symbol of temptation (Adam's apple aka forbidden fruit)
It's a tribute to Alan Touring, the father of the computer, who suicided eating a poisoned apple.
Really nice ideas. But what's your opinion to the ''Open AI-Logo''
I've seen people hating on minimalism in modern art culture saying that everything is dumbed down... When in fact they consume these minimalistic logos every day not even realizing it.
Thanks for giving such valuable information about logo
Thank you Will!
Yes awesome! Thanks for the pro tips ⚡️
Amazing process, Shan 👏
I'm so focused on consuming all the info, that I forget about gratitude. But these comments remind me.
Great job!
I am starting my channel for graphic design
your ideas inspire me,
thanks bro.
this is nice - practical!
Awesome! Very informative, thank you.
that last dive is dope!!
WOW!
Keep up the good work!
Thanks You!
Very awesome! Thanks a mil👑
I thought this was really solid advice! Thank you Will.
You’re very welcome :)
very good tips, thank you!
Glad it was helpful!
Thanks Will, very helpful info mate. I am launching a new brand, and have been working on a suitable logo for the brand for months, whilst already in production just getting the product to market, but i have been procrastinating going full market launch because Im stuck on my logo and branding, its holding me back, and i am losing time. Your information here gives me a litle more confidence and direction in what i should do now.
Hello Craig. Si quieres mostrarte una persona profesional que hace por ti Diseño profesional. Ha ayudado a mucha gente en el mundo y tiene una alta calificación. Cuéntame incluso. Ayuda
Can you see the different from very bad logos and very good logos? and is there any chance you can make a video with examples.
I need a logo and when i ask people to create a logo, they always ask what is it for and i can give them some info about what it is as a start, but i want to expand so if they focus too much on that first info its going to be a bad logo for me. I totally like the video, but i think that Aaple and SONY made the logo unforgotable,
Decades of marketing & advertising are what makes a logo memorable. Some of the world's worst logo "designs" are attached to some of the most renowned brands.
Don't get corporate identity confused wth branding. They have similar intents but are not one & the same.
The Apple logo (device) is one of the few modern exceptions to successfully reverse the identity/brand barrier.
An apple was chosen to "brand" their products because they were originally targeted at the education market (junior schools in particular). Clever touch!
As they developed software & hardware for the broader market, they used the apple device on all products for clear identification of who the manufacturer was. Who wouldn't?
So the fledgeling brand mark eventually became their corporate identity. Whether that was a deliberate strategy seems unlikely. Anyone???
Over the decades it has been refined periodically to what we see today.
There are other modern examples of course. Nike comes to mind.
A cute logo needs exposure, marketing & a bunch of bucks to make it memorable. Without those, it is what it is. Ask Apple.
With any design I like to leave it 24hrs and come back and look at it again. The first excitement of coming up with something can cloud my judgement and coming back later I either go 'yeah that does still look good' or 'what was I thinking?'
Got a question. Sony logo is just text. How do I convince a client to pay me for typing out text on a screen and telling them that is my design?
Thank you so much! This is very helping!
IDK why but everytime I try to make any logo, I am always stuck with the initials, nothing else comes to mind I just try to modify letters ... What should i do?
LOVE your energy
Thank you!
Super practical! Thanks a lot!
I am doing logo design for 3 years. First time I have seen this aspect of negative space. Thanks, Will
Is it a good profession? I started learning it and i need your advice, please!
@@albatalu-ali Yes it is bro. Keep learning and doing the hard work
@@sunnyprakash8777 Where & how can I get jobs in Graphic designing? Please
Thanks man, that's just what I needed for my new company.
The amazing logo design very much
So helpful! Thanks so much.
The best tips I’ve ever had!
Thankyou Robert Paterson. :)
Good tips but, when I ask my friend to re-draw my logo does it have top be done using a quill pen and parchment or is that just a British thing?
Ah yes the quill pen and parchment conundrum... not always easy to obtain in certain backward nations!
Then there is the ink! Clearly that must be obtained from the Ink Masters of the Far East not Wndsor & Newton. Real ink not coloured water please.
Let's do this right folks or not at all!!! :-)
Your videos are great .One thing i want to share logos in black with white base is most prominent or viceversa....
First 7 comments! Creative Insiders deya 🙌🏾
Yay!
I could not agree more, the logo should be simple and easy to remember and do not need to be illustrative. But I hope you know that there is a "bite" in the apple of the Apple logo? which represent BYTE as a unit of digital information.
I’ve got a video explaining the bite out of the logo - it’s not there because of a byte. It’s very interesting though :)
Hey Will, Not sure why I just got to this video now. I have a simple question. When I design I have a fear that it might look like a logo that is already out there. Is there a way to check if a logo is too similar to a brand logo that is already in use? Thanks
I'm actually asking myself the same question..
I’d like to know too. Any other way besides reverse Google image search (which is not always effective)?
Try downloading Google Lens. Then scan your logo through it.
Love your video
Thank you so much for your correct advices.🙏🙏🙏
I like the transitions between the text and you talking. :D
Editor Jordan is getting too powerful 🧙🏼♂️
@@naomipaterson9300 yeah, transitions are really smooth 😁
@@tenfo. 😊
thank's Will !
This just made it all much understandable
Great insight-keep doing what you do.
I like your logo concept. Thank you so much for this video.
7:25 an exception would be that Tokyo Olympics 2020 logo. it is visually and technically complex yet very memorable.
Simply amazing !!!
Glad you think so!
Excellent vid bro
Sony and Apple's are companies that spend billions telling me what they do, a small company needs a logo that tells the world what they do.
The last tip is amazing ! I never thought about it ! Thank youuu :)