Have been familiar with Kano for a while but have never been able to make the link between categorising needs and prioritising opportunities. This finally did it for me. Thanks!
Nice presentation on the model. You're examples were excellent. There's a mathematical principle bothering me when I see those lines drawn across the axis. What is the length of the line supposed to convey? There must be something I'm missing, otherwise the Kano model would simple be four categories rather than showing sequences/functions.
Thanks Lancer for the question. The lines are a plot of the relative degree a particular need was met (x axis) and the level of satisfaction the customer experienced as a result (y axis). For example, an airline customer need on an international flight might be a meal. If we travel across the x axis (left to right), this might be no meal, drink only, snack + drink, sandwich, full meal, full meal on china plates, etc. On the y axis, you could plot customer satisfaction at different levels of meal service. Plot these x,y points at different service levels and you can get the line. Hope this helps explain.
If you would like to calculate results of Kano Model, you can use free calculator based on google sheets kartashev.me/en/kano-calc/ :) Any questions -- welcome!
Shoutout to you! Now hopefully not going to fail my exam bro
Funny! Good luck with the exam!
Have been familiar with Kano for a while but have never been able to make the link between categorising needs and prioritising opportunities. This finally did it for me. Thanks!
Good to hear James!
This is a very helpful video, thank you!
Short and to the point, I like it
great video. clear and short explanation
great explanation, thanks!
Perfect explanation! Thanks for this short and on the point video
Thanks Das Blatt! Glad you found it helpful.
Brilliant video and explained very well
Very good explanation. Thank you!
Very good explanation. Thanks for sharing this
incredible explanation! Very accurate.
thank you very much to introduce the kano model simplly. It very helpful for me.
Nice presentation on the model. You're examples were excellent. There's a mathematical principle bothering me when I see those lines drawn across the axis. What is the length of the line supposed to convey? There must be something I'm missing, otherwise the Kano model would simple be four categories rather than showing sequences/functions.
Thanks Lancer for the question. The lines are a plot of the relative degree a particular need was met (x axis) and the level of satisfaction the customer experienced as a result (y axis). For example, an airline customer need on an international flight might be a meal. If we travel across the x axis (left to right), this might be no meal, drink only, snack + drink, sandwich, full meal, full meal on china plates, etc. On the y axis, you could plot customer satisfaction at different levels of meal service. Plot these x,y points at different service levels and you can get the line. Hope this helps explain.
I've also seen the "X" axis described as "quality" (Six Sigma Handbook has it this way).
Excellent video, thank you!
Great explanation, Thank you very much
Thanks Isa!
Thanks for sharing this content! 😉👍
Thank you, it is very helpful
well explained sir, thank you :-)
If you would like to calculate results of Kano Model, you can use free calculator based on google sheets kartashev.me/en/kano-calc/ :) Any questions -- welcome!
thank you very much sir
thank you for your explanation!
very nice !
I am assuming that Kano Model is not useful in cases where customers dictate product design and controls the drawing?
This was perfect thank you!
Glad to hear it helped!
Nice thx
Thanks !
was 4 minutes.
nice, I was not the only one to notice