Building a Winning UX Strategy Using the Kano Model - Jared Spool, at USI
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- Опубліковано 12 лип 2015
- Information and subscription on www.usievents.com
The ultimate goal for user experience is that users enjoy using your product or service. Many companies use satisfaction as a metric for measuring their success. But satisfaction is really just the lack of frustration. You should be focused on what you can do to delight your users.
Jared Spool uses the exemple of Apple delivering 200 new features every time a new product comes out. Multiplying features can be risky: it creates complexity and so lower the experience. Following Jared Spool smart companies anylse their users’ attitude to realize they only use few features. However, if a map service only provide basical features, it won’t provide a great user experience, you’ll only provide a neutral satisfaction. The point is, for companies, to create generators of ecstasy: that’s where the value is.
Saying “no” to new features, focusing on what’s really providing value is hard to do for some companies. Jared Spool gives the advice to add value to existant features and not to create new ones every time.
In this talk, Jared Spool, founder of User Interface Engineering presents the Kano Model which helps you gauge your users’ expectations.
A French report of the conference is available on the USI blog: bit.ly/1W54e6B
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This talk has without a doubt shifted my perspective on UXD... for good. This is a must see for anyone in UX. I will share this with everyone in my UX community. Thank you USI for the upload.
Thanks! Glad you've liked it.
This is a great lecture, not only for UX designers but also business people. At the end of the day, we all want to make money from selling products, giving the best services to customers.
Jared Spool pulled out really interesting evidences of how people look at products/services, blind points.
Thank you for posting this.
+Ha Ran Jung Thanks a lot, that's a great message. We are glad to see you've liked this talk. Jared Spool was one of our favorite this year
Thank you so much! At a GA Immersive UX class now. This is so helpful! Thank you for taking the time to give back to people. Much Appreciated!
Looking at the Walmart website just 3 years ago when this video was posted vs what it looks like today....wow. Night and day. Kudos to the designers. And....love the Crutchfield strategy. So smart.
To my UX bootcamp folks out there, watch this at 1.25x speed. It's so much better. Good luck on your studies!
Good presantation & nice examples. In the end Innovation explained superbly. Customer satisfed, thank you 😃
Great Explanation
Was the Flo/flow pun intended?
The French audience is not getting the humor, poor Jared must've been frustrated. Great talk as always.
Check out as a guest.
While designing any product or application, the first & foremost thing that needs to be considered is its usability. Do your users enjoy your product or service? Jarod spool pulled out some interesting pieces of evidence on how a user thinks about your product. There are misconceptions about UX strategy, *users consider a UX strategy is actually a UX design. But it is NOT!* Our CEO _Bansi Mehta_ answered some of these commonly misunderstood questions in her video on *Why Should You Have A UX Strategy In Place?* in just 3 minutes. Request you to take some time and watch, as we would love to hear from you.
Sorry, Jared but this is pretty old stuff in the UX world... may be news to novices but it's been around for a long long long time for any UXer worth their salt and having done UX for a while.
please explain.
Video is post in mid of 2015 & your comment seems around 2 years ago around 2017-18.
@@adi26top haha yeah I just joined this field. any help regarding this is appreciated. thanks
@Quill UX is a major part of the domain of product development. The features that are in a system and how they are implemented directly affects the users' experience of a system.