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Kevolve Product Management
Приєднався 8 січ 2014
Market intelligence, strategy, new product development and lifecycle management - the work of product management spans a huge breadth. Few of us, coming into product management, have the full set of skills we need to cover all these areas. At Kevolve Product Management, our mission is to work with you to share what great companies do - the best practices of the best product managers. We want you to find excellence in product management - and hope our UA-cam videos can help.
3 Minute Product Manager: 7 Powers for Competitive Distance and Enduring Profits
For our products and companies, one or more of these 7 powers can provide competitive immunity and long-term profits. This video leverages the good work of Hamilton Helmer. Join my course for VPs and Directors of Product Management here: www.udemy.com/course/vps-and-directors-of-product-management-finding-excellence/?referralCode=C181DCA0D5891D25E470
Join my “Product Management 101” course here: www.udemy.com/course/productmanagement101/?referralCode=BA78F4F4EA94F9EA527C
Our “Insightful Customer Interviews” course is here: www.udemy.com/course/insightful-customer-interviews-for-product-managers/?referralCode=9262B2B2EEE70632296E
Hamilton Helmer’s book 7 Powers is excellent to read. Highly recommended.
Join my “Product Management 101” course here: www.udemy.com/course/productmanagement101/?referralCode=BA78F4F4EA94F9EA527C
Our “Insightful Customer Interviews” course is here: www.udemy.com/course/insightful-customer-interviews-for-product-managers/?referralCode=9262B2B2EEE70632296E
Hamilton Helmer’s book 7 Powers is excellent to read. Highly recommended.
Переглядів: 2 362
Відео
3 Minute Product Manager: Success as a VP/Director
Переглядів 4,5 тис.3 роки тому
This job - as a VP, Director, or Head of Product - is incredibly tough and has incredible upside opportunity. In this video, we’ll talk about how to find success. Join my course for VPs and Directors of Product Management here: www.udemy.com/course/vps-and-directors-of-product-management-finding-excellence/?referralCode=C181DCA0D5891D25E470
3 Minute Product Manager: Learning from Anthropology
Переглядів 5933 роки тому
There is a lot we - as product managers - can learn from anthropology. In this video, we’ll look at four best practices. Join our “Insightful Customer Interviews” course here: www.udemy.com/course/insightful-customer-interviews-for-product-managers/?referralCode=9262B2B2EEE70632296E My “Product Management 101” course is here: www.udemy.com/course/productmanagement101/?referralCode=BA78F4F4EA94F...
3 Minute Product Manager: Supporting a Sales Team
Переглядів 2 тис.3 роки тому
We love our sales teams, but we struggle to support them. We’ll talk about five things we - as product managers - can do to help our sales teams succeed. Join my “Product Management 101” course here: www.udemy.com/course/productmanagement101/?referralCode=BA78F4F4EA94F9EA527C Join my course for VPs and Directors of Product Management here: www.udemy.com/course/vps-and-directors-of-product-manag...
3 Minute Product Manager: Influencing Without Authority
Переглядів 2,6 тис.3 роки тому
To make an impact as product managers - to find product success - we need to influence without authority. In this video, we’ll look at five ways to do this. Join my “Product Management 101” course here: www.udemy.com/course/productmanagement101/?referralCode=BA78F4F4EA94F9EA527C Join my course for VPs and Directors of Product Management here: www.udemy.com/course/vps-and-directors-of-product-ma...
3 Minute Product Manager: Creating Teamwork
Переглядів 6233 роки тому
There can be magic in teams...in this video I'll share four actions we - as managers - can take to help create teamwork. Join my course for VPs and Directors of Product Management is here: www.udemy.com/course/vps-and-directors-of-product-management-finding-excellence/?referralCode=C181DCA0D5891D25E470
3 Minute Product Manager: Design Thinking and Innovation
Переглядів 3,5 тис.3 роки тому
Design thinking helps us find innovation - with a learning mindset and an experimental, iterative approach. Join my course for VPs and Directors of Product Management is here: www.udemy.com/course/vps-and-directors-of-product-management-finding-excellence/?referralCode=C181DCA0D5891D25E470 Join my “Product Management 101” course here: www.udemy.com/course/productmanagement101/?referralCode=BA78...
3 Minute Product Manager: VPs and Directors of Product Management - the First 90 Days
Переглядів 2,5 тис.3 роки тому
The first 90 days - as a new VP, Director, or Head of Product - are critical. We'll talk about how to find success in this crazy time. Join my course for VPs and Directors of Product Management here: www.udemy.com/course/vps-and-directors-of-product-management-finding-excellence/?referralCode=C181DCA0D5891D25E470
3 Minute Product Manager: Discovery & Delivery vs. Stage-gates
Переглядів 14 тис.3 роки тому
In tech companies, there are two major new product development approaches - discovery & delivery and stage-gates. Let’s compare the two, with some recommendations. Join my course for VPs and Directors of Product Management here: www.udemy.com/course/vps-and-directors-of-product-management-finding-excellence/?referralCode=C181DCA0D5891D25E470 You can also join my Product Management 101 course: w...
3 Minute Product Manager: Structuring a Product Team
Переглядів 20 тис.3 роки тому
As product leaders, we need to set up our product teams for success. We’ll look at six “rules of the road” for doing this well. Join my course “VPs and Directors of Product Management: Finding Excellence” here: www.udemy.com/course/vps-and-directors-of-product-management-finding-excellence/?referralCode=C181DCA0D5891D25E470
3 Minute Product Manager: Advice and Counsel Network
Переглядів 1,7 тис.6 років тому
To become excellent product managers, we need a robust advice and counsel network-with people both inside and outside our companies-to help us step beyond our comfort zone, to be bolder, to have a greater impact. Join my Product Management 101 course here: www.udemy.com/course/productmanagement101/?referralCode=BA78F4F4EA94F9EA527C
3 Minute Product Manager: Discount Management
Переглядів 1,1 тис.6 років тому
Improving profitability is a key part of our work as product managers. Measuring, tracking, and managing discounts is an effective way to do this. Join my Product Management 101 course here: www.udemy.com/course/productmanagement101/?referralCode=BA78F4F4EA94F9EA527C
3 Minute Product Manager: The First 90 Days
Переглядів 29 тис.6 років тому
If you are stepping into a new product management role-or reenergizing your current role-the first 90 days are critical, and can set you up for long-term success. Join my Product Management 101 course here: www.udemy.com/course/productmanagement101/?referralCode=BA78F4F4EA94F9EA527C
3 Minute Product Manager: Obsolescence
Переглядів 3,2 тис.6 років тому
Retiring older, low-potential products can free our time for more strategic and impactful work. Join my Product Management 101 course here: www.udemy.com/course/productmanagement101/?referralCode=BA78F4F4EA94F9EA527C
3 Minute Product Manager: Development Buckets
Переглядів 3,9 тис.6 років тому
Development buckets are a tool for us product managers to focus engineering efforts on high impact items. Join my Product Management 101 course here: www.udemy.com/course/productmanagement101/?referralCode=BA78F4F4EA94F9EA527C
3 Minute Product Manager: Benefit Trees
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3 Minute Product Manager: Benefit Trees
3 Minute Product Manager: Finding Growth
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3 Minute Product Manager: Finding Growth
3 Minute Product Manager: Disruptive Technologies
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3 Minute Product Manager: Disruptive Technologies
3 Minute Product Manager: Ethnographic Research
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3 Minute Product Manager: Ethnographic Research
3 Minute Product Manager: New Product Launch
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3 Minute Product Manager: New Product Launch
3 Minute Product Manager: Competitive Analysis
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3 Minute Product Manager: Competitive Analysis
3 Minute Product Manager: Strategic Role of Product Management
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3 Minute Product Manager: Strategic Role of Product Management
3 Minute Product Manager: Kano Model
Переглядів 102 тис.10 років тому
3 Minute Product Manager: Kano Model
Excellent summary, very useful, thanks!
Great video
Thanks James!
My name is Nicolas shipping company
Dear Friends, I am understanding the work and thinking of a product manager of a product-making company as follows: Step 1: Survey and detect market demand Step 2: Measure and evaluate the volume of customers with demand Step 3: Discuss with the Board of Directors about the opportunity Step 4: Do R&D project on products Step 5: Run product test to market Step 6: Evaluate the product after the trial period Step 7: Determine the actual demand and volume Step 8: Meeting with the Board of Directors to decide to deploy or cancel the product Step 9: If deployed, the product manager will convey the idea of the product down to the Agile team. Step 10: Launch product into the market Step 11: Follow the lifecycle of the product to evaluate the product's KPI and cash flow. Question: Am I missing a step or misinterpreting the job of a product manager?. Thank you.
Dear Friends, I am understanding the work and thinking of a product manager of a product-making company as follows: Step 1: Survey and detect market demand Step 2: Measure and evaluate the volume of customers with demand Step 3: Discuss with the Board of Directors about the opportunity Step 4: Do R&D project on products Step 5: Run product test to market Step 6: Evaluate the product after the trial period Step 7: Determine the actual demand and volume Step 8: Meeting with the Board of Directors to decide to deploy or cancel the product Step 9: If deployed, the product manager will convey the idea of the product down to the Agile team. Step 10: Launch product into the market Step 11: Follow the lifecycle of the product to evaluate the product's KPI and cash flow. Question: Am I missing a step or misinterpreting the job of a product manager?. Thank you.
Nice video!
Great content, I'd be curious though on who can pull this off in 90 days...?
Yes, lots to do in these first months! We can do all of this, although some of the work - like competitive analysis - is just "first pass" and quick. We'll dive in deeper in our second 90 days.
That was great. Thank you.
Switching costs may also be interpreted as customer value - think Nir Eyal’s Hook model (the investment piece)
Hi Todd - I am a Group Product Leader in regulated industry (lots of RLC: Risk, Legal, Compliance deliverables in addition to code), what do you think about having an End User Readiness Product Area (inclusive of RLC deliverables) - perhaps a Kanban team... thanks for your input. Mark
Hi Mark, good to hear from you. If you are in a highly regulated industry, it's important to have legal and compliance expertise - preferably with a team, and not just one person. I'd have to know more details to talk about how to structure this, but - if you have lots of RLC deliverables as part of any product rollout - what you are suggesting may make sense. If you want to talk more, reach out via LinkedIn. Thanks...Todd
Do VP of Product not work with design teams or from your experience it’s product and engineering teams that create products?
Hi Elias, yes, absolutely we work with product designers, and these designers are a critical part of creating new products. It is often a product manager + engineering leader + product designer that lead our product teams (pods). Sometimes these product design teams report into us, other times into engineering, or their own design team. Thanks for the question...
Are you open to taking an entry level product manager under your wings as a mentee. I need a sensei.
If you want, reach out via LinkedIn...
Hi sir Ur way of presentation is awesome Pls try to do more videos
Thanks Latha! Glad it helps...
@@toddbirzerproductmanagement your welcome
Well said
awesome!!
Is there a coupon? how to influence to build a product maturity?
I'm using your Udemy courses for about 2 years, and I would like to thank you for the great work and quality you put in. Cheers
Thanks Isaac! Good luck with all your product work!
Hi Todd! I've just discovered your channel last week and i'm watching your content every day!. Really useful and clear. I have more than 10 years working on Product Management and love this channel!. One thing to keep in mind when you are working together with sales teams is that sometimes part of your goal is to "automate" part of their task and this situation could generate some kind of friction in the relationship between both teams (Product and Sale) that could affect the day to day or even create strong barriers. Based on your whole experience and background what do you recommend to remove this tension (or at least minimize it)?
Hi Roman, I'm glad the videos are helping, and thanks for the comment and question. From my experience, good automation can lead to more qualified leads, so that the sales team can reach out to potential accounts and have a high chance of gaining a sale (and getting their commissions). From my experience, it's been a positive shift, but your experience might be different!
Thanks for the summary !
What’re your thoughts on having one head of product and then several (8-10) associate product managers? Do you believe in this or would you say senior or group PMs are necessary to guide?
Hi SV, 8-10 junior product managers plus a head of product might be tough. If possible, it would be better to mix in a few senior product managers, or maybe 1-2 managers (who are experienced product managers) underneath the head of product. Thanks for the question...
taking the time to strategize how the product should be launched, short and long-term strategy, and areas where more value can be added is key
Very good!
Short, sweet, and GREAT video.
I need format to do prelaunch research for FMCG products.
Your content is very nice and well articulated
Awesome! Preparing interview for product manager. Love how you explain in a succinct way this beautiful discipline
Great! Good luck with the interview!
@@toddbirzerproductmanagement Thank you very much.
thank you very much sir
Thank you
Shoutout to you! Now hopefully not going to fail my exam bro
Funny! Good luck with the exam!
Great vid and good explanations
Thanks Renier!
Thank you so much for creating these.These videos are really helpful
Very good explanation. Thanks for sharing this
Hey Todd, thanks for organizing this content, it's great! Came here when one of your 2014 videos got recommended to me in my feed, glad I checked for more recent videos!
Thanks Deniece, glad it helps!
Which product management structure is suitable for footwear industry?
Data Driven Product managers, getting insights from sales, marketing and fashion industry. lot depends on the products and customers you are serving.
great video. clear and short explanation
Great video!
Just finished your Udemy course for VP PMs. Nice work.
Thanks! Glad the course helped.
Have been familiar with Kano for a while but have never been able to make the link between categorising needs and prioritising opportunities. This finally did it for me. Thanks!
Good to hear James!
Great segment Todd. Hope you are well. We met a few years ago. Product Management skills continue to be the skillset that has no formal path to maturity. Your work here is really helping the 'profession'. Best of luck.
Thanks for the nice (and motivating) comment! I'm happy if it helps...
Kindly request to create playlists easy to learn for us
Playlists, a good idea. I'll see what I can do...thanks.
helpful video!
Very useful content, thank you for sharing!
❤
very nice !
please continue
Thank you, it is very helpful
Nice short video with great info. Thanks Todd.
was 4 minutes.
nice, I was not the only one to notice
incredible explanation! Very accurate.
Also can you share the template to public?