The BEST Instagram Ads Tutorial for Beginners 2024 (Full Guide)

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  • Опубліковано 22 лис 2024

КОМЕНТАРІ • 112

  • @BenHeath
    @BenHeath  4 місяці тому +3

    Want to LEARN how to crush it with Facebook & Instagram Ads? Go here: www.admasters365.com/facebook-ads-mastery/?el=YTlong-IGtutorial0724-fam
    Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-IGtutorial0724-fbdfy

  • @SouhailEntertainment
    @SouhailEntertainment 3 місяці тому +39

    Introduction and Overview - 00:00:00
    Importance of Instagram Advertising - 00:00:25
    Setting Up Meta Ad Account - 00:01:13
    Instagram Ad Campaign Structure - 00:02:21
    Campaign Level: Buying Type and Objective - 00:02:45
    Choosing Between Leads and Sales Objectives - 00:05:09
    Manual Leads Campaign vs. Tailored Leads Campaign - 00:07:26
    Campaign Settings: Budget, A/B Testing, and Advantage Campaign Budget - 00:09:01
    Adset Level: Conversion Location - 00:13:02
    Performance Goals and Meta Pixel - 00:15:47
    Adset Level: Budget and Schedule - 00:19:01
    Adset Level: Audience Targeting and Advantage Plus Audience - 00:23:39
    Location Targeting - 00:24:59
    Custom Audiences and Detailed Targeting - 00:30:09
    Adset Level: Placement Options - 00:37:19
    Ad Level: Creating the Ad - 00:39:31
    Ad Creative: Uploading Media and Formats - 00:43:10
    Primary Text and Headline - 00:48:44
    Call to Action and Ad Destination - 00:53:38
    Tracking and Publishing the Ad - 00:56:22
    Monitoring Campaign Performance and Duplicating Ads - 00:58:00
    Testing Ads and Creative Elements - 00:59:41
    Conclusion and Additional Resources - 01:00:03

  • @Lina-se4rj
    @Lina-se4rj 10 годин тому

    One of the best tutorials I ever needed to learn FB Ad Manger, Thanks a million, Ben.

  • @andrewkartende3616
    @andrewkartende3616 2 дні тому

    I can't thank you enough for this video ... Has been a total game changer

  • @onyinyeezenduka5837
    @onyinyeezenduka5837 4 місяці тому +6

    Thank you so much, Ben. The video is quite informative.
    I’d appreciate your response to these 2 questions:
    1. When using 2 adsets and Meta pops a notification (after a few days of running the ad) recommending that you combine the adsets as a result of fragmentation, Is it best to go ahead and click on “apply” to combine the adsets or it’s okay to ignore it and still allow the 2 adsets keep running separately?
    2. What’s the maximum number of interests you recommend one should stack in one adset?

  • @Matte.Pilates
    @Matte.Pilates 15 днів тому

    Thank you Ben! This process was really exhausting before I found your video. Thanks for the detailed set-by-step guide!

  • @ferhack-fk8kk
    @ferhack-fk8kk Місяць тому +1

    Thanks for the video. I have question . I realized you did'nt use hastags when writing the text.
    Do you think hashtags are still useful for instagram ads ? What's your take on it ?
    I'm in photography .

  • @DebbieRowan-k1x
    @DebbieRowan-k1x 23 дні тому +1

    Great video tutorial, this was very helpful as a newcomer to social media. I will also be looking the other recommendations and links within this video to help further. Thank you.

  • @SophieTaggart-w6b
    @SophieTaggart-w6b 11 днів тому

    Hi Ben, Thanks so much for your help! I'm almost done, but when I upload my square ad, the preview shows both square and cropped rectangle formats. How can I tell which one will be uploaded? I'm not referring to the 9:16 story format. Thanks!

  • @katestedman1462
    @katestedman1462 Місяць тому

    This was wonderful Ben. However, I followed your steps to the letter but in my New Leads Ad set I was told my ad would not deliver to 2 placements. As a newbie it would be nice to have these Alerts addressed. Fine when it all works grand but what are we doing wrong when we get alerts??

  • @ginafurore
    @ginafurore 2 місяці тому +1

    Incredible video - thank you so much! Perfectly pitched for someone like me who has dabbled a bit, but is basically clueless! So clearly explained and well put together. Looking forward to checking out your other videos 🙂

  • @itsbrittjohnson
    @itsbrittjohnson Місяць тому

    incredible, thank you so much for taking the time to make this. We're one strike away from having our etsy shop suspended (unreasonably) and have been doing overtime trying to get independent with our shopify. THANK YOU! can't wait to watch more!

  • @mentalimpressions
    @mentalimpressions 9 днів тому

    What if the funnel they are sent to has an opt-in feature (leads) and a product to sell (sales). Which campaign objective would be used? My goal is sales, my only concern is that the first action they take is to opt-in. Does this matter to Meta? Can Meta account for this and recognize the click on the order form as the sales objective. Hope that makes sense, new to all this!

  • @rajeshs3483
    @rajeshs3483 4 місяці тому

    Hey Ben
    In order to achieve leads generation (From our website Once Click Signup is clicked - Navigate to others website for Form submission) & Sales for CPA offers which Campaigns will you Suggest & How many days top of the funnel campaign needs to run before starting Conversion Campaign

  • @millafs6779
    @millafs6779 2 місяці тому

    Hi Ben! Great video

  • @TriceTV
    @TriceTV 4 місяці тому

    What of when you are a digital product seller ? your target location should be broad?

  • @anaparcetic8705
    @anaparcetic8705 Місяць тому +1

    If I am having a new bar in town and I want to promote one particular party, very easy and clearly with the name of the band, date and time. And I want people to come. Than, what should I select Sales, or Leads, or something else?

  • @JamesStewartWorldMusic
    @JamesStewartWorldMusic 4 місяці тому +3

    This is a fantastic training video. So generous of you to share your expertise.

  • @samvandillen
    @samvandillen 2 місяці тому

    Really clear tutorial and you have very nice tutor capabilities. Thanks for making this video!

  • @yayitseugene
    @yayitseugene 2 місяці тому

    Super helpful video, can't believe I watched the entire hour of this video! Thanks for sharing!

  • @emekaudeogu
    @emekaudeogu 4 місяці тому +4

    I have been waiting for this video

  • @gerichka88
    @gerichka88 2 місяці тому

    So if its a local businesses and want to get clients to book appointment right away or to call to claim the deal, will you say call is better then bringing them to a website

  • @SarahDigit.
    @SarahDigit. 3 місяці тому +1

    58:17 Thank you so much!

  • @stephaniedesantis1425
    @stephaniedesantis1425 2 місяці тому

    Great video Easy to follow and take notes. Now, I am onto the others you spoke about. Thank you!

  • @nothingtoseestill
    @nothingtoseestill 4 місяці тому

    Would you make a separate IG and fb ads for the same campaign?

  • @mavbcn1790
    @mavbcn1790 2 місяці тому

    great video!!
    What goal is the right one to run an instagram ads campaign if I don't have a website? I don't have an external place to direct traffic, so I'd like to interact with instagram or via instagram direct message.
    thanks

  • @julianadefrancesco4594
    @julianadefrancesco4594 3 місяці тому

    Hi there! Thanks so much for your videos! I love all of them because you’re super clear! :)
    I’d like to ask if you could explain how to run ads that deliver to the Shop. Someone told me it's possible to set ads that way, and meta choose where to deliver the client (shop/website) based on the users' behavior. Do you know about that?

  • @owais7893
    @owais7893 4 місяці тому +3

    With a new Facebook ad account, is it better to first test a product in one country or run ads in multiple countries? Which strategy would be better, like if some sales come in from one country then targeting ads in multiple countries with a lookalike audience. Will it initially be more costly to run ads in multiple countries?

    • @Villan_tears
      @Villan_tears 2 місяці тому

      When deciding whether to test a product with Facebook ads in one country or across multiple countries, there are several factors to consider that can impact both the effectiveness and cost of your campaigns.
      1. **Testing in One Country First**: Starting with one country, especially one that is a significant market for your product, can be a more controlled and cost-effective way to test your ads. This allows you to focus your budget, gather data on what works, and optimize your campaigns without the added complexity of managing multiple markets. Once you see positive results, you can scale the campaign by creating lookalike audiences or expanding to other countries based on proven success.
      2. **Running Ads in Multiple Countries**: While targeting multiple countries simultaneously can help you identify the best-performing markets early on, it generally requires a larger budget and more complex campaign management. Costs such as CPM (Cost Per Mille) can vary significantly by country, with more competitive markets like the U.S., Canada, and Australia having higher CPMs, while emerging markets like India or Mexico might offer lower CPMs. However, managing multiple countries might also dilute your efforts if not handled carefully, leading to less actionable insights during the initial phase.
      3. **Cost Implications**: Running ads across multiple countries can indeed be more expensive upfront due to varying CPMs and the need for localized ad creatives. Countries with higher purchasing power and more saturated markets tend to have higher CPMs, making it more costly to reach audiences there. On the other hand, targeting less competitive markets might reduce costs but also might not deliver the same level of engagement or sales [oai_citation:3,2024 Facebook Ads CPM: Country Stats for E-Commerce & Shopify](enhencer.com/blog/cpm-of-facebook-ads-2024) [oai_citation:2,Optimizing Facebook Ads CPM in Different Countries - Lebesgue](lebesgue.io/facebook-ads/facebook-cpm-by-country).
      **Strategy Recommendation**:
      If you're just starting with a new ad account and are looking to optimize costs, it's generally better to start with one country. Test and refine your ads in a single, strategically chosen market. Once you have a winning formula, you can expand to other countries using the data you've gathered, possibly leveraging lookalike audiences to maintain cost efficiency while scaling your reach [oai_citation:1,Targeting Specific Countries VS Worldwide Targeting (My Multi-Country Ad Account Strategy)](www.chaindesk.ai/tools/youtube-summarizer/targeting-specific-countries-vs-worldwide-targeting-my-multi-country-ad-account-strategy-GIV_29IXrCk).

  • @AlexCrockford
    @AlexCrockford 4 місяці тому

    Thanks for the help Ben! Do you have any videos on app downloads specific ads? Or are they generally aligned to all of your advice here, whether it’s exommerce or app?

  • @willyharoun7789
    @willyharoun7789 3 місяці тому

    Thank you so much!!! Incredibly helpful and efficient!!!

  • @no-sp5sz
    @no-sp5sz 2 місяці тому

    Amazing explaination. I thank you for being so brief on the explanation and helping us understand how insta ads work. I would be happy to watch more videos on insta and Facebook. You made my job easy. You walked me through insta as a Mother walked its toddler on its first walk. Lolz.. appreciate!

    • @BenHeath
      @BenHeath  2 місяці тому

      Happy to help :)

  • @todoesarq
    @todoesarq 3 місяці тому

    thank you! finally someone with the updated and correct information. Great Video thank you Ben!

  • @NicBrittin
    @NicBrittin 2 місяці тому

    Hi Ben, thanks for your videos. I've fallen down a bit of a rabbit hole watching them. I'd love your thoughts (or maybe you've done a video!?!) on what you'd do differently advertising a higher priced product compared to a lower priced one. Most of my items are over £350 and find meta ads for sales barely do a thing, yet traffic to my instagram, brings in followers that turn into customers eventually. (Though your analogy about training for the marathon by swimming did hit home). Thanks

  • @Deal_machine
    @Deal_machine 3 місяці тому

    Excellent video, clearly explained. Thank you

  • @noamklang3503
    @noamklang3503 3 місяці тому

    do you have a video about optiomization for facebook and instagram campaigns and how to do them?

  • @itsscience12
    @itsscience12 3 місяці тому

    Thanks for the training video. Much appreciated.

  • @VineToTable
    @VineToTable 3 місяці тому

    Thank you for this very helpful guide!

  • @chumbilaco
    @chumbilaco 3 місяці тому

    Great video! This is my first time creating and running a meta ad, and I learned everything I need from your video. Huge thanks!

    • @BenHeath
      @BenHeath  3 місяці тому

      Awesome, happy to help :)

    • @Global_FootballFans
      @Global_FootballFans 3 місяці тому

      Did it convert to sales please

    • @chumbilaco
      @chumbilaco 3 місяці тому

      @@Global_FootballFansdon’t know yet. Just started the campaign today. It is my first campaign so I don’t have high expectations for conventions, but we’ll see.

    • @Global_FootballFans
      @Global_FootballFans 3 місяці тому

      @@chumbilaco I ran on Meta ads it didn't convert... But my last ads I boost converted very well

    • @akhilsingh1149
      @akhilsingh1149 14 днів тому +1

      @@chumbilaco any updates on your campaign, did it convert to sales?

  • @redpill-9020
    @redpill-9020 4 місяці тому

    Ben is there any difference between agency ad account and normal account in performance

  • @YarinAntebiOfficial
    @YarinAntebiOfficial 3 місяці тому

    Hi Ben I saw your tutorial video on UA-cam about “the best instagram ads tutorial for beginners 2024 , and I want to do translation subtitles from English to Hebrew but I can’t do it cause we don’t have option to translate automatically to Hebrew. I will appreciate it if you can add this option for us . 🙏🏻🙏🏻🙏🏻🙏🏻

  • @bjorndehondt2599
    @bjorndehondt2599 4 місяці тому

    Hi Ben, love your vids. I have a quick question. What should you do if you’re client only has 600 euro’s a month as a budget? 10 euro’s a day for a cold campaign and 10 for a warm campaign a day? Or is that just not enough to be profitable? Love to hear you’re advice.

    • @BenHeath
      @BenHeath  4 місяці тому +1

      Thanks a lot. You probably don’t want a 50:50 split unless they have a pretty large warm audience. You’d probably be better off with a 80:20 or 90:10 split.
      Yes you can be profitable with that budget. But it will take time for you to test and work out what works. The more you spend, the faster you can go through that.

    • @bjorndehondt2599
      @bjorndehondt2599 4 місяці тому

      @@BenHeathThnx for the info, so a 480 cold and a 120 warm audience would be better to run. Testing fase would be longer, but that doesn’t matter for my client.
      Thank you very much for you’re advice, couldn’t find anything for budget advertisers on the internet!!

  • @goahead7545
    @goahead7545 4 місяці тому

    Does implementing local currency pricing significantly influence your sales? Additionally, does using US dollars or UK pounds for selling products in various countries decrease sales?

    • @BenHeath
      @BenHeath  4 місяці тому +1

      Yes it can make a big difference. I'd test it and see :)

  • @Reviewspottamil007
    @Reviewspottamil007 3 місяці тому

    Where to pay money after publishing the campaign sir

  • @Ties-x5r
    @Ties-x5r 2 місяці тому

    love your videos bro

  • @fa_dm
    @fa_dm 4 місяці тому

    Thank you for your great efforts that you provide
    I have a proposal and I hope it will be implemented in the coming days
    And he made a video with the same idea, but for advanced levels
    And to cover the important aspects of tracking, such as campaign goals, how to create a main goal API, and to cover URL parameters

  • @Zignito
    @Zignito 4 місяці тому +2

    Excellent teacher 🎉🎉🎉

  • @djjigg9579
    @djjigg9579 3 місяці тому

    If I’m promoting a paid social event for people to purchase tickets for which campaign objective should I choose ?

    • @GiftElikwu
      @GiftElikwu Місяць тому

      If they will be having to interact with you first before they make payment for the live event, I will advise you use the lead campaign objective

  • @reallove5068
    @reallove5068 Місяць тому

    where are you explaining this at i made the meta account and cant find the building campaihn part

  • @blackspectras
    @blackspectras 4 місяці тому +2

    Superrr Keep uploading that kind of the informative video because it will help a lot's

    • @BenHeath
      @BenHeath  4 місяці тому

      Thanks you very much. Will do :)

  • @ajfitnessllc
    @ajfitnessllc 3 місяці тому

    Do you have a video for running ads for instagram engagement/followers?

    • @BenHeath
      @BenHeath  3 місяці тому

      I do indeed :)
      If you search for it in my channel it should pop right up.

  • @Zoby2006
    @Zoby2006 4 місяці тому +1

    Hey Ben,
    You haven't made a video about B2B recently
    Please make a detailed video

    • @christianfajardo7175
      @christianfajardo7175 3 місяці тому

      Ur not his boss lil bro don’t tell him what to do

    • @Zoby2006
      @Zoby2006 3 місяці тому

      @@christianfajardo7175 Go get a life
      Don't act smart brooo

  • @Mizaeducation
    @Mizaeducation 4 місяці тому

    I'm at work still haven't watched the video but quick question
    Will my ads be more expensive if i chose to sponsor on Instagram more? Or only on Instagram?

  • @noamklang3503
    @noamklang3503 3 місяці тому

    great video buddy, helped me alot. thankjs

  • @samilasharghi8343
    @samilasharghi8343 3 місяці тому

    Excellent teacher

    • @BenHeath
      @BenHeath  3 місяці тому

      Thank you very much :)

  • @Taannr
    @Taannr 3 місяці тому

    So in the preview there is no audio - but when I start advertising the audio will be there right ?

    • @BenHeath
      @BenHeath  3 місяці тому

      You should hear the audio in the preview still.

  • @jewelcrystal-kg6gu
    @jewelcrystal-kg6gu 3 місяці тому

    EXCELLENT BEN

    • @BenHeath
      @BenHeath  3 місяці тому

      Thanks a lot :)

  • @LatiefBoot
    @LatiefBoot 4 місяці тому

    Hi Ben, we have launched our first ads yesterday, these are UGC, I did CBO broad, 1 ad set, different hooks of 1 video, 50 euro budget (Netherlands/belgium), now we are not getting any ATC's, for how long do you think we can run it before killing, and in what way should we better test what works for us?

    • @estherumahi6342
      @estherumahi6342 4 місяці тому

      Is this the first time you have ever ran an ad? And how engaged is your IG and Facebook?

    • @LatiefBoot
      @LatiefBoot 4 місяці тому

      No not first time

    • @jamesjoseph3392
      @jamesjoseph3392 2 місяці тому

      Test with other options. Test different ad sets, campaigns or even ad creatives(test videos, photos and carousel posts). See the one that works for you and double down on that.

  • @toxicassassin1303
    @toxicassassin1303 3 місяці тому

    Great video

  • @laissezfairez
    @laissezfairez 2 місяці тому +6

    Great video but anyone thinking this way is profitable or not? 50M advertisement cost, generating 200++M revenue, means = advertisement is 25% from revenue?

    • @Blakecheekk
      @Blakecheekk 8 годин тому

      depends on what you’re selling. depending on how much it costs to make and deliver the product it could either by very profitable or not.

  • @thiagotanaka4459
    @thiagotanaka4459 4 місяці тому

    amazing content Ben!

    • @BenHeath
      @BenHeath  4 місяці тому

      Thanks a lot :)

  • @davekwan9617
    @davekwan9617 Місяць тому

    Do anyone know why the primary text format is very different from what the real ads show ? How to fix it ?

  • @putogenio376
    @putogenio376 29 днів тому

    I'm still alittle confused on the price..how much is this specific ad going to cost you

    • @BenHeath
      @BenHeath  29 днів тому

      It's completely up to you. You can spend $1 on ad or a $1M. The more you spend, the more people you will reach but you can choose how much you spend.

  • @Boogiehill
    @Boogiehill Місяць тому

    great video bro....im a christian clothing brand on shopify...got any advice?

    • @BenHeath
      @BenHeath  Місяць тому

      Thanks :)
      Lean into your branding big time and focus on creating the best possible ad creative.

  • @NotSTPID
    @NotSTPID 3 місяці тому

    hello ben, at conversion location i don't have Instagram as an option? can you help

    • @BenHeath
      @BenHeath  3 місяці тому

      Which campaign objective are you using? It is dependent on that.

    • @NotSTPID
      @NotSTPID 3 місяці тому

      @@BenHeath Thanks for your reply, I'm using leads. I have these options now:
      Multiple ( website and calls
      Website
      Instant forms
      Messanger
      Instant forms and messanger
      Calls
      App
      My ad account is new, i'm going through your tutorials one by one (:

    • @NotSTPID
      @NotSTPID 3 місяці тому

      @@BenHeath I changed my objective to traffic and it appears now! Thanks Ben

  • @didigirl84
    @didigirl84 4 місяці тому

    Is there a similar one for Facebook ads?

    • @BenHeath
      @BenHeath  4 місяці тому

      Yeah sure :) you can find it on my channel

  • @nikitashapranov6286
    @nikitashapranov6286 4 місяці тому

    Great video!
    I have a question.
    I run ads for my wife's newborn photography business and I get so excited every time I watch your videos about lead forms on FB as a lead generation tool.
    However,
    Every time I launch a campaign of this kind it generates tonnes of leads but none of them ever convert! Bare in mind I use the same audience as with other lead campaigns.
    As soon as I switch to Insta leads, messages start coming through and so do the bookings.
    Why is that?
    And why can Meta not see how many leads (messages) came through as a result of my campaign? None of the campaigns I created where messages would be an objective shown me a count of messages even though they do come through. Does Meta simply not see them?
    Bare in mind pixel is set up correctly.
    Thank you in advance!

  • @kabirsuda
    @kabirsuda 4 місяці тому

    Love it

  • @thiagotanaka4459
    @thiagotanaka4459 4 місяці тому

    After I complete the learning phase "requirements" my ads keep going from the learning phase, to active, to limited learning so fast! sometimes on the same day! even if I don't optimize or change the budget, my ads start to underperform every time this happens, from 70 to 90%.

    • @BenHeath
      @BenHeath  4 місяці тому +1

      In that scenario the first action would be to consolidate. So run less ads, ad sets and campaigns at any one time. That should consolidate conversion data and help you properly get out of the learning phase.

  • @guilhermeandraschko
    @guilhermeandraschko 20 днів тому

    👍

  • @87ruthless53
    @87ruthless53 3 місяці тому

    how are you gonna drop a 1hr video with no time stamps?

  • @Vespr10
    @Vespr10 3 місяці тому

    Is the money that good to not care that ads have ruined Instagram? Does the money cure your shame for making ads that interrupt people's enjoyment of the app??

  • @arsiqarsiq
    @arsiqarsiq 4 місяці тому

    Cute again