Boosted Posts vs Ads Manager - which one is better for Instagram ads?
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- Опубліковано 11 чер 2024
- Is it better to boost a post or create an ad on Instagram? In this video we’re doing a side by side comparison of boosting posts vs running ads on Instagram and Facebook to finally answer that question.
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🕛 TIMESTAMPS 🕛
0:00 Intro to Boosted Posts vs Meta Ads
0:20 Are Ads Worth It?
0:32 What is a Boosted Post?
1:43 What is a Meta Ad?
2:05 Difference between boosting posts and running ads
10:04 Which is better?
10:30 When should you boost a post on Instagram?
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This video is all about: boosted posts vs ads manager, facebook boosts vs ads manager, boosting post vs running ads, boosted posts vs paid ads, meta ads vs boosted posts, should i boost posts, boost instagram post from ads manager, facebook boosted post vs ad, is boosting an instagram post better than ads manager, the difference between boost and promote, why ads manager is better than boost, is boosting ads worth it, difference between boosted posts and Meta ads, boosting and ads instagram, what is boost post on instagram
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You can actually add targeted interests in Boosted posts also. Maybe not as specific, but Boosting has worked quite well for me given how complex ads manager is to set up. I watched the tutorial many times and it's just way too complicated linking IG to an Facebook account, not to mention the other problems that arise with linking to a Facebook (profile impersonation, hacking, being a micro-influencer (5-10K following) Creator ... not an actual business). I feel Boosting has it's merits, especially given how inexpensive it is for smaller accounts.
Hey Ben, you definitely can do targeting, I shared what that side by side looks like - it’s just far less advanced than how detailed you can get with Ads Manager. The level of specificity and optimization is what’s going to get the better result/cost. If the goal is just wide reach and the desire is to have the easiest route we always support doing what will give you the least headache. Thanks for watching! - T
This is new territory for me and you couldn't have helped me to understand this better. I'll be watching all of your other videos on the topic. Much appreciated!!
Finally someone that speaks clearly and calmly. Subbed and will follow your tutorials
Appreciate you, Gregory! - C
My son had a tyre shop in Australia and apart from sponsoring race car shows...dohhh, he used to use only fbk posts and boosted posts, $20 twice a week on average...for years...and had a 7 fiqure annual turn over. Obviously he knew exactly what his market wanted and spoke to that, as he was one of them...and used all the same gear he was selling. He sold the shop after 25 years in business and has since retired. You guys are a treasure. I comprehend everything you say. I subbed. Thankyou so much.
Very cool to hear that your son did so well using FB ads! Love that. Thank you for the kind words, glad to hear that it's helpful! :) Thanks for watching - C
Your ads manager tutorial is top tier! Just had to come by and say that. Thank you!
Appreciate that so much, thank you! - T
can I say how i have been binge watching these videos, as someone who is trying to find a way to fund and set up a semi-NPO, this kinda content is AWESOME
Thank you so much! Love hearing that, truly appreciated, and thank you for watching :) - C
Great video! I'm checking out the Pixel video next. I ran my first ad but I didn't know any info about the Pixel section, thanks so much !
Thank you! The pixel video should help you get that side going, super key for ads :) Thank you for watching! - C
the video I NEEDED THANK YOU
So welcome, Fabiola :) - C
Always learning something from you guys
Appreciate you! Thanks so much for watching - C
Great video🎉 Thank You!
So welcome, thanks for watching! - C
This breakdown is gold
Thank you! 🙏🏾 - T
Great video! The side-by-side comparison really helps in understanding the differences between boosted posts and Ads Manager. Thanks for breaking it down! 👍
Thanks so much, Harry! Glad it's helpful, it's something the community has been asking for for a while as it's not super straight-forward - appreciate you! - C
I agree, this is very helpful and easy to understand
Appreciate you! - C @@SkySocialAssistant
This was super helpful! I'm getting ready to launch a course and am going to try ads for it. I unfortunately got my business Facebook page hacked last year, and alas you need one to run ads. So either I have to make a brand new page and start over, or boost posts. I'll probably just end up making a new page, but this was really helpful in getting me thinking about how to move forward. Thank you!
So welcome! It might be more work but best in the long run if you create a new Business FB page so you can gather all the historical data and move forward stronger. Good luck! - C
In my experience:
If you want people to see and follow your profile, boosted posts are a no brainer, because the "view profile" option is unavailable on ad manager (yes, there is a workaround, but I had seen significally lower CPA)
Ads will do better for anything else.
They're testing the "view profile" option in Ads Manager currently, so that suggests you're right in that it's a great option and currently one of the main benefits of the Boost Post button. Thanks for watching! - C
Thank you so much!!!
So welcome!! - C
Very helpful video
Appreciate you! - C
You are awesome!!
Appreciate you! - C
Thank you
Pleasure! Thanks for watching - C
well said
Appreciate you, Piff - C
This was extremely helpful!
So happy to hear that! Glad it was helpful. - T
Great video! I learned a lot. I believe Ads are more good to use than boosted posts. Ads provide broader access to all audiences, though the disadvantage of this is time-consuming.
Thank you! You've got it right, and it definitely requires more work, but it's worth it in the end, as with most things in life and business. 😊 Thanks again. - T
I love your content, but i do not agree with u , i have a lingerie online shop and i ve tried ads manager for 5 months to minimal results compared from what i am getting from boosting a reel ! I am talking sales - followers - dms … i agree there is more custom details on ads manager but i guess it all goes down to what you are selling or service you are providing
Completely fair! It’s hard to know without looking at your ads in manager vs on platform, my main objective is to optimize for the lowest cost per result so that you can scale and spend less to get more (which usually comes with ads manager only capabilities like retargeting, testing various creatives against various audiences etc) but if the current way is working for you no need to to fix what doesn’t feel broken. Also appreciate you watching our content and hope it continues to be helpful! - T
Exactly Instagram boosting Is so much easy and good. Working best for my skincare brand.
I tried from Facebook ads manager, it’s very complicated and I am not getting any results.
Hey guys thanks for all your valuable info. Is there any point in setting up pixel if you don't sell directly via your website at the moment? If not is it still worth using ads without pixel? thank you!
You're so welcome! You'd be clear to skip for now if you aren't directing anyone to a site / landing page. Definitely still worth using ads to drive brand awareness and engagement + an audience to promote too later for sales on your site. Hope that helps! - T
Thank you so much for replying!@@Highseasonco
This was great! Do you have video about the post policies! Last October I reposted aka boost for an add that I did in the past in instagram and have now restricted me from posting. In a small skin & brows clinic and I’ve had helpless replies from instagram & no help. What else can I do to take this out?
Thank you! We don't, but have you tried this link: facebook.com/business-support-home/ If there are any issues with ads, it's usually found there with a way to rectify it - C
If we are running ads for Real Estate we have to use the Housing Category which doesn't let us customize targeting.
Do we still do Ads Manager or just boost posts? Thanks!
Hi Austin, I'd still suggest to use Ads Manager, overall the features make it a more robust process, targeting aside - C
Please could you tell me how to deactivate the option off the "profile banner" on the ig boost? I always did like that, deactivating this option but then suddenly I could select this option anymore?
Hi, are you talking about the CTA banner that says "visit Instagram profile"? - C
The only upside for boosting is that it seems that it is better at getting profile visits that convert to followers than doing anything in ads manager.
That is definitely an upside. Did you see they're rolling out the "increase profile visits" objective out to Ads Manager? 👀 Likely for that reason! They're also releasing one targeted at growing followers as well, which we'll definitely be testing out. - T
@@Highseasonco this is what I am talking about. Boost has show to always get a 2.5x or so better cost per follower with the exact same creative over using what you're talking about in ads manager.
I don't know why but it is the case right now. Hopefully, they release an optimization objective that actually uses ML to get followers instead of profile visits.
Anyway, give using the same post a try with both Boost and Ad Manager and let me know if you see the seem weird difference in cost per follower.
For reference, at USD 10 a day, I grow net 30 ish followers a day with boost but loose 4-5 a day with ad manager. It's so weird as it should be the same?
@@Highseasonco yeah the boost posts are def works better for getting visits that convert to followers.. but shii def let me know when you test the profile visits increase campaign and when u do the follower growth campaign.. on ads manager!!👀🔥🔥
@@Highseasonco did they ever say when this feature (boosting to increase followers) will be released? ✨
Not that we've seen! Hopefully soon, at least they're slowly rolling it out to some accounts already so keep an eye on yours :) - C@@AyrinJade
Facebook says to leave ur boost for at least 6 days so it can learn your targeted audience better which leads me to think that it should provide the same results minus the more detailed targeting options which is the only difference between ads manager.
Hi, the targeting is only one of the superior elements of Ads Manager (Boosts are missing a lot of other optimization tools). They're right that you should let your ads run a while to let it learn more about who is actually engaging with your content - C
So to get profile visitors in ads manager i have to use traffic objective and optimise for profile visitors right now?
Correct! - C
@Highseasonco if I want to retarget engagers and website visitors for first time, do I get all the people who have alresdy engaged and visited in the past or only people who have done so from the time I install the pixel only?
@@steveniannelli2756 In terms of tracking for the website, it'll only be from when you installed the pixel. But if it's on-platform, they'll be able to give you everyone who has ever engaged. So a bit of a mix of both - C
Thanks alot. Have you guys been able to test optimising for instagram profile visitors with a traffic campaign as of yet?@Highseasonco
Hi! Love your video's! I have been able to boost a post but instagram will not let me select Instagram ad. I have a business Instagram and I believe the business is the administrator. I would much rather run an ad than the boost! Do you know why I might be hitting this road block?
Hi! Thanks for the kind words. Are you receiving an error message? There's a number of reasons why this can happen, so knowing that might help - C
As always great content but i
Got an unrelated question for you though..
On Monday many people including two of my friends and some high profile accounts were demonitized and lost their subscription areas on Instagram. No reason given and no replies from appeals. None of the accounts posted anything in the proceeding day and the only thing they have now is a demonitized check on status ???
Also since being demonitized they can't see anyone else's sub area. Not even the crown on home page
Any ideas what the heck is going on??
Hey - appreciate that, thank you! We haven't heard anything, are those friends in anyway toeing the line when it comes to community guidelines? - T
@@Highseasonco all are above board and some are even verified. I'm finding more each day that it's affected. Also even if they were not legit it would be a crazy coincidence that 20 different accounts all around the world were suddenly demonitized simultaneously and lost subscription area?
Without making a post preceding the bans , it's definitely an ai issue within Instagram as they basically have zero humans working there lol
Is there any chance they mentioned anything politically inclined, or even used any, or just even one of those types of related words at all? Remember the algo has a huge reach behind the scenes and just cen s or s ...automatically, without explanation. Many content creators, all with upwards of half a million subs, in that field, were brutally shut down about 6 years ago, no warning...hence rum b le and many other such plat forms were created.
@@Marylmac nothing at all no , they have no interest in politics at all
Hi when you pause or delete a boosted post on Instagram do they cut the whole budgeted amount of only what was spent?
Hey! They'll only charge you up to what you spent during the ads runtime (so you wouldn't be charged the whole budget if you didn't spend it). Hope that helps! - T
@@Highseasonco thank you
I didn't see in the IG Ad Tutorial how you can boost in the Ad Manager. Can you time stamp that please.
Hi Angie! I break it down in this video here: ua-cam.com/video/z3yG9bBtf1I/v-deo.htmlsi=eD9gDmrd1JPqC07A - let me know if you have any questions. - T
I have 2 doubts, pls clarify...
I ran an ad for 5 days from ads manager then I stopped, i reran after 10 days.. When I ran 2nd time.... Leads were very low... Does meta prefer running ads continuously for the better results?
2) In my desktops for boosting post I can see all the targeting options... Its available for everyone right?
Hi! 1) In short, yes. Ads need time to optimize and understand what works best and you interrupt that flow when you stop ads. 2) Could you clarify further please? - C
How can I manage to advertise on my timeline?
Hi Bernie, what do you mean specifically? Like how you can create an ad? Or how you can boost an existing post? - C
I would rather use Facebook ads manager for everything
You’ve definitely got the right thinking. 👏🏾 - T
@@Highseasonco especially since that's what's it's made for
Basically, a beginner has no idea about how to select a niche, let alone use ads of any type, just starting out. More seasoned people, can grow into that, as indeed you have, which is what it's for! I like these people's videos because thay are made for beginners, of which it seems there are thousands a week starting out...especially over this very cold winter!
Appreciate the kind words, Mary! And yes, our content is typically aimed at the 101/beginner type of user, as that tends to be most of our audience - C@@Marylmac
When youre in ads maaaaanaaager 😂
I like to add emphasis lol 🤪
@@Highseasonco 😂 love it
I think I need to have FB page to integrate it with Ads Manager right..?
Correct! - C
Hi
Hi! - C
Facebook ads has better option
We can choose our own Targeting
And while boosting has no option about detailed Targeting
Correct! - C
No dijiste nada sobre admanaye🤷
I use meta for 1 mouths not good results but boot post is good results and leads
Fair! Overall we recommend doing what works best for you, and gets you great results at the lowest cost! - T
Does investing in ads or boosting content hinder organic growth, or does it signal the algorithm not to prioritize your unpaid posts?
Great question - not at all, fortunately. It just supplements what you're already doing organically - C
So basically do both
It's technically always going to be what's best for you - but I think my bias is clear! - T