Our bizarre call with Elon Musk

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  • Опубліковано 15 тра 2024
  • Recapping our call with Elon Musk to talk about the Future of X (formerly Twitter). Now that MrBeast is posting video and monetization is turned on we discuss what creators need to know about video on X.
    00:00 Intro
    00:43 That time Elon called
    03:00 UA-cam vs X (formerly Twitter)
    04:30 What Elon Musk is like
    05:46 Elon Musk on Advertising
    07:15 The Model Citizen
    11:37 Problems with X (formerly Twitter)
    13:56 MrBeast’s $250,000 tweet
    18:27 Syndication
    21:52 Network Effects
    24:25 Memorable Views
    27:14 Videos that work on X
    29:07 Conversational video
    33:20 We posted on X, here’s what happened
    36:00 The Deepend
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    We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on UA-cam. We also interview creators and try to get to the bottom of what’s working on UA-cam and where the creator economy is headed.

КОМЕНТАРІ • 631

  • @vlogbrothers
    @vlogbrothers 3 місяці тому +986

    I made $10.76 from twitter last month. I make under $2 per million tweet impressions. X monetization is so, so, so far from anything like mature. -John

    • @MildSatire
      @MildSatire 3 місяці тому +9

      Cool story, bro.

    • @aswinkrishna5042
      @aswinkrishna5042 3 місяці тому

      how many years did it take for yt to start its creator programs, lets give the fuckwit at least 5 years.

    • @katelynb2913
      @katelynb2913 3 місяці тому +12

      Wow, all the creators are banding together to hate on X

    • @bumblewyn
      @bumblewyn 3 місяці тому +2

      +

    • @kashifpasta8053
      @kashifpasta8053 3 місяці тому +28

      Those earnings wouldn’t even cover a Twitter Blue sub

  • @LukasInTaiwan
    @LukasInTaiwan 3 місяці тому +266

    As a full-time UA-camr, I thank you for representing "me" in this discussion. Love you guys! ❤

    • @thelifewithnate
      @thelifewithnate 3 місяці тому +7

      Howdy! I just started my UA-cam channel about a week ago. As a newbie asking a UA-cam master, how long did it take you to go full-time? I'm more just trying to find my niche, flow, and stay consistent with my videos over the year of 2024. Awesome channel by the way!

    • @LukasInTaiwan
      @LukasInTaiwan 3 місяці тому +11

      @@thelifewithnate Appreciate it! Took me 3 years total. 10K subscribers after 1 year. 60k subscribers after 2 years and 135k after 3 years when I decided to go full time. But it’s all about always improving, and listening to your audience/UA-cam analytics and adjusting your content/videos accordingly.

  • @LegalEagle
    @LegalEagle 3 місяці тому +866

    Everyone at Nebula laughed at Elon when he held that conference. You'd think that someone who paid $44b for a platform -- because he thought the prior administration was filled with idiots and morons -- would know the first thing about the creator economy on or off that platform. Look, it's great he was asking questions...but the time to do that was before you buy, not after. The problem for Elon is that Twitter's issues were social/political not technical (in the sense that you have to make compromises to keep users, advertisers, and governments all relatively happy at the same time). The prior admin made choices and Elon didn't understand why. He thought Twitter was filled with free lunches, but it was actually filled with Chesterton Fences.

    • @hjewkes
      @hjewkes 3 місяці тому +60

      Chesterton Fence: There exists in such a case a certain institution or law; let us say, for the sake of simplicity, a fence or gate erected across a road. The more modern type of reformer goes gaily up to it and says, “I don’t see the use of this; let us clear it away.” To which the more intelligent type of reformer will do well to answer: “If you don’t see the use of it, I certainly won’t let you clear it away. Go away and think. Then, when you can come back and tell me that you do see the use of it, I may allow you to destroy it.” - G. K. Chesterton

    • @LegoMiniMovies
      @LegoMiniMovies 3 місяці тому +11

      Yeah I definitely agree that he should have done his research before going out and buying the platform. The fact that he didn't know about it after buying the platform is concerning.

    • @thelifewithnate
      @thelifewithnate 3 місяці тому +8

      A lot of this is also trial and error when it comes to purchasing such a large social media platform that a lot of real-life organizations use for information dissemination. I'm not necessarily the biggest Elon fan-boy out there, but you can't tell me that he did not do any research before buying the platform for $44 billion!
      I mean the man has SpaceX and Tesla for goodness sake! Although I don't know, maybe both companies aren't operating as well they could be. Point is the man does his research from what I can see.

    • @EarthKingPrime
      @EarthKingPrime 3 місяці тому +34

      Dumb take. It could be said that Twitter was haemorrhaging money in the billions and was not profitable for a long time. The previous admin could not innovate and create new avenues of revenue or social issues because they were afraid of upsetting their userbase. That's why almost all features were killed at the pilot stages. Remember the OG For You page? Remember fleets? Remember periscope? One thing you will realise about Elon is that he is not afraid of changing the status quo, no matter how much hate he gets. A change agent will always disrupt the norms of how a machine works. The old twitter that censored and suppressed speech is gone. How many people on the left have been banned? How many people on the right have been brought back? And you say that the prior admin made choices to keep everyone happy? Don't be naive. Regarding the technical changes to X, we are going to witness a huge change in the upcoming years, where the hold of advertisers will loosen on how speech is dictated, as X will rely less on advertisers as it changes itself into a bank.
      Everyone laughed at Elon when he started SpaceX too. And when he got Tesla's first electric car on the road. But history will be nicer to him

    • @nightowl9519
      @nightowl9519 3 місяці тому +3

      I think that the fundamental issue is that, our side knows why the fence is there, it is to keep out the other half of the political debate, and so if it costs billions to remove the fence, that price is something we are willing to pay.

  • @ZirothTech
    @ZirothTech 3 місяці тому +227

    Couldn't ask for a better duo to represent the creator voice here on UA-cam! You guys are smashing it, so happy to see you guys get here from the old videos filmed in your car

    • @thelifewithnate
      @thelifewithnate 3 місяці тому +1

      I took a look at their old videos and they were quite literally filming stuff in their car which is amazing! It is also humbling for beginner creators like myself who don't have an expensive camera for filming videos.
      I am literally just using my phone to record videos, but hey just trying to make it consistent. Cheers!

  • @k47w
    @k47w 3 місяці тому +848

    i hate the new twitter. every single tweet has random replies. nothing to do with the tweet, everyone is trying to make money.

    • @PhilKnall
      @PhilKnall 3 місяці тому +55

      random dating bots replying to every single one of my tweets since the buyout.

    • @dustbuster
      @dustbuster 3 місяці тому +28

      bots need to be removed. but other than that everything is way better, you no longer get cancelled for nothing, they cut down on the lying with community notes, you can make money.

    • @PhilKnall
      @PhilKnall 3 місяці тому +25

      @@dustbuster good that your experience has improved. I cut back on my use significantly, every time I go back it's just people arguing so I don't really feel it.

    • @MichaelBrooksUK
      @MichaelBrooksUK 3 місяці тому +10

      My account has just been suspended today for "evading suspension". I have never been suspended before, and I'm not evading, but someone thought I was, and Twitter agrees

    • @ItzJupiter
      @ItzJupiter 3 місяці тому

      ong just onlyfans and now because u can earn money everyone is using ai bots just using prompts its a hellscape glad I deactivated

  • @adamrt8
    @adamrt8 3 місяці тому +65

    I clicked expecting to just watch 1-2 minutes since I wasn’t up to speed on the subject, and suddenly I’m at the end and amazed to find I was carried and enthralled for so long. A+ job

  • @Gareth.W
    @Gareth.W 3 місяці тому +103

    The user experience is totally different between Twitter and YT - I drop in and out of Twitter many times a day, and only stay briefly. I don't do that with YT but I spend significantly longer each session. Also, as you discussed, I go to Twitter for in-the-moment stuff but anything that's not happening right now is too difficult to search my timeline for. Equally, I can't easily bookmark stuff on Twitter like I can with YT's playlists. As a consumer, using YT is just a much nicer experience whereas Twitter is too divisive and argumentative for me to enjoy using it... and that's without me even commenting on Twitter's owner.

    • @thelifewithnate
      @thelifewithnate 3 місяці тому +2

      On my other account on Twitter, I got a new notification that 10 new people were following me! I was so excited and then I checked, they were all bots or OnlyFan girls :(
      Kind of disappointed at the massive influx of bots again.

  • @richardbarnhill4794
    @richardbarnhill4794 3 місяці тому +49

    One of my problems with streaming on X is getting the video to your TV. I am sure there is a way, but it is not as easy as UA-cam. For example, SpaceX took their UA-cam streams of all of their launches away from UA-cam and put them on X. These used to be appointment watching for me and my kids because the LOVE rockets. Now, without a great way to be alerted (UA-cam alerts are pretty reliable) and a way to get it onto the TV (sometimes quickly, so you don't miss it), we've stopped watching the launches. I'd be interested to see how their engagement changed when they moved their launch videos from YT to X.

    • @onepiecebarca
      @onepiecebarca 3 місяці тому +3

      there are other people who stream it on youtube while screen recording it on twitter

  • @ricardcferreira
    @ricardcferreira 3 місяці тому +98

    "X videos" is a great way to summarize the current state of Twitter lol

    • @timelyseeker
      @timelyseeker 3 місяці тому +10

      I actually laughed out loud at that - I hate when people type lol but don't really mean it. all it means now is "heh, cool/sorta funny"

    • @ricardcferreira
      @ricardcferreira 3 місяці тому +1

      @@timelyseeker yeah, it’s totally understandable ahaha I use also xD - probably I’m stuck in time

    • @timelyseeker
      @timelyseeker 3 місяці тому

      that's okay bro, at least you know that personally; you're aware of it. Which means you've thought of it before, and also what you could do about it @@ricardcferreira

    • @azadtayar347
      @azadtayar347 3 місяці тому +1

      😂😂

  • @DaskaloN
    @DaskaloN 3 місяці тому +73

    Did anyone else saw that Colin wears other clothes at 25:25? great video guys as always! love from Greece

    • @JustinHammond
      @JustinHammond 3 місяці тому +11

      Came looking for this comment

    • @usernullx
      @usernullx 3 місяці тому

      YES!!

    • @alexander53
      @alexander53 3 місяці тому +4

      definitely engagement bait

    • @theRealSara
      @theRealSara 3 місяці тому +13

      Not just engagement bait- They needed to break up Samir’s monologue so they incorporated Colin nodding in a different shirt (probably from a random episode) just to keep eyes engaged and see how many people noticed vs. watched passively…. A MEMORABLE VIEW! But not only memorable, Colin’s shirt change created a dialogue, a CONVERSATIONAL VIDEO. Well played, my guys!

    • @mocko69
      @mocko69 3 місяці тому +1

      lol

  • @MakerMediaPlus
    @MakerMediaPlus 3 місяці тому +15

    An interesting problem I feel is that while on UA-cam it’s clear who’s the creator and who’s the commentator, on Twitter, the lines are a much more blurry, which causes a bunch of accounts, too, try to advertise themselves in the replies of viral posts, personally, I just mute the accounts that don’t post anything that adds the conversation of the original and it makes my experience a lot better

  • @joshmcgoo
    @joshmcgoo 3 місяці тому +19

    As someone with a small following only really on twitter (46k), I hate the platform now. Makes me want to get better on other platforms

    • @hotmess9640
      @hotmess9640 3 місяці тому +2

      46k is pretty significant considering twitter has always been one of the harder to break into platforms(especially if you aren’t an attractive woman). You should have success in other platforms, it’s like making it in NYC. Make it there, you’ll make it anywhere

    • @joshmcgoo
      @joshmcgoo 3 місяці тому

      most of them are other docs and healthcare people. Been trying shorts and tiktok lately - just has more time investment@@hotmess9640

  • @JonHortonMusic
    @JonHortonMusic 3 місяці тому +4

    That logo is DOPE!
    Also, Twitter is already such a good name. Twitter X I can understand to help signify that it's changed, but C'MON... TWITTER! TWEETS! THE BIRD! A LITTLE BIRDY TOLD ME! C'MON IT'S ALREADY THERE!

  • @ChaceMcLees
    @ChaceMcLees 3 місяці тому +7

    29:46 - THIS is one of the most interesting parts of the video for me.
    I don't think we need to necessarily modify the content we are posting to Twitter/X in order to maximize views/watchtime. Instead, if you are going to modify the video, do so in a way that maximizes your *intended method of engagement.* Typically for video content, we default to "views" and "watchtime" as the intended methods of engagement.
    For Twitter/X, I think it's worth viewing conversation as the intended method of engagement. I think Colin and Samir are both correct here; I use Twitter for conversation, and those conversations live under video posts, but I use UA-cam for actually VIEWING the video (especially if I want to rewatch).

  • @muturinjeri1340
    @muturinjeri1340 3 місяці тому +16

    LMAO at the XVideos joke at 36:58. Hope this whole video push is not a long game prank by Elon. Great episode as always!

  • @thelifewithnate
    @thelifewithnate 3 місяці тому +9

    Hey, Colin and Samir! Just wanted to say your channel is an inspiration to someone like me who is literally starting out on UA-cam, it is fascinating that you got THE Elon Musk on a call. I feel like Twitter is entering a new era of trying to find out what its identity is going to become.
    Elon stated that he wants to make Twitter the-one-to-go platform for a lot of things including banking at the same time? It is going to be interesting to see how X evolves over time in the next 5-10 years.

  • @abhijeetkulkarni8463
    @abhijeetkulkarni8463 3 місяці тому +20

    Why did Colin's shirt change at @25:25

  • @vvclife
    @vvclife 3 місяці тому +19

    I'm definitely in the deep end!! 😂😂😂 I appreciate you guys having these conversations. They have helped me understand this world. You guys do a good job translating these complex concepts into more simple to understand concepts. It's much appreciated!!!

  • @danielcandiales2812
    @danielcandiales2812 3 місяці тому +3

    I'm with you guys since 2020! And always until the end.
    Awesome content and very inspirational for content creators.( I know you know that ) but anyways, do you ever thought talk a little bit about the economy of UA-cam for Spanish content? It's a lot people out there with great ideas but they don't have people like you guys... monetizations , sponsors, ideas , it's a completely another world! Very interesting seen both sides from my perspective.
    Random idea there! Good luck guys, thank you.

  • @joshlibby9616
    @joshlibby9616 3 місяці тому +7

    UA-cam has set themself up as a historical viewing platform. It’s great for people who want to set a device down and come back later to pick up where they left off. X is great for current events up to the minute updates. It’s going to take a lot of work to move the conversation on x into the historical category and I am not sure it would be good for the brand to do it.

  • @jonathanmelitski
    @jonathanmelitski 3 місяці тому +14

    I also think there's a barrier to entry when it comes to being monetized on UA-cam. Not to say that becoming a partner is impossible for people SERIOUSLY pursuing content creation full-time on UA-cam. Rather, reaching that level on UA-cam so that one can start making ad revenue is something that I think allows UA-cam to have a better relationship with creators, especially those who put the time in making good videos. Does X/Twitter have similar requirements? If I posted my first video and it blows up, could I make a reasonable income from it (not $250k, obviously)? Great video.

    • @inesmelissaa
      @inesmelissaa 3 місяці тому

      I think now you should have 500 subscribers, not 1K. But true

  • @hotmess9640
    @hotmess9640 3 місяці тому +1

    I got recommended your channel for the first time the other day and made a mental note to check it out, boom you popped up on my FYP and I didn’t even notice it was you two until I seen your profile picture! Very informative, thank you

  • @anothersong1448
    @anothersong1448 3 місяці тому +6

    seeing you guys go from the lacrosse content to the the big leagues has been awesome. well done gentlemen

  • @ZBricks
    @ZBricks 3 місяці тому +1

    37:02 I love that finisher lmao

  • @ibuild01
    @ibuild01 3 місяці тому +2

    Why does Colin have a different shirt at 25:25?

  • @baldlyrudy
    @baldlyrudy 3 місяці тому +3

    Samir looked a lot at the camera. It felt like he was staring through my soul every time.

  • @rice_frying_shrimp
    @rice_frying_shrimp 3 місяці тому +1

    that twitter-x (or twix as I lovingly call it because a certain country still calls the candy bar raider, so I get to do this) logo was a really cool idea. still not on board for the name change, but that definitely eases the pain...

  • @Catl0v3r23
    @Catl0v3r23 3 місяці тому +30

    This is insane, kudos to y’all to getting this interview.

  • @abdulmoqeet8551
    @abdulmoqeet8551 3 місяці тому +8

    Love ❤ how Samir is rocking Ludwig's merch. Also would love to listen to a podcast between you guys and a streamer like Ludwig. Hope you guys make it happen this year.

    • @kristinajantosikova6697
      @kristinajantosikova6697 3 місяці тому

      They already did that wiht Ludwig and i think few more streamers(not sure who but i think they did)

    • @abdulmoqeet8551
      @abdulmoqeet8551 3 місяці тому

      @@kristinajantosikova6697 do they?? I didn't catch that as I recently started following Colin and Samir.

  • @JacobRestituto
    @JacobRestituto 3 місяці тому +1

    To answer the question at 27:20 I think the only way Twitter is able to convert into long form viewership is if they focus heavily on searchability, where people can search a topic that they’re interested in across any genre, and watch a video on that topic, as opposed to being scrolling channel only platform

  • @pandill0
    @pandill0 3 місяці тому +1

    I'm glad I got to be part of the deep end lmao. Y'all are not alone, I love your content, its just supremely interesting to me. I don't know if you read comments, but keep it up guys!

  • @meskliniteFM
    @meskliniteFM 3 місяці тому

    You sold me on the logo at the end.

  • @matthewszlasa2112
    @matthewszlasa2112 3 місяці тому +2

    Colin swapping clothes mid-video now? Had me double-taking and rewinding, haha. Great video as always

  • @theRealSara
    @theRealSara 3 місяці тому +2

    25:25 -Practicing what you preach! Way to go, guys! Obviously, they needed to break up Samir’s monologue so they incorporated Colin nodding in a different shirt (probably from a random episode) just to keep eyes engaged and see how many people noticed vs. watched passively…. A MEMORABLE VIEW! But not only memorable, Colin’s shirt change created a dialogue in the comments, a CONVERSATIONAL VIDEO.
    Well played, guys!

  • @McDandyandy
    @McDandyandy 3 місяці тому +1

    one issue I have is the way the X timeline refreshes, so I could be watching an interesting video, either directly from the timeline and the feed just randomly refreshes unprompted or I swipe back to the feed inadvertently and then it often refreshes. I'm not sure I'd often remember the name of the account I was watching and often once seen the tweet(?) no longer show - if you're not following the account. So as it stands I would likely just become frustrated trying to watch longform content and just keep to youtube rather than risk losing it midway through

  • @loricat5606
    @loricat5606 3 місяці тому

    I found this informative and valuable, thank you! Made it to The Deepend... I agree about the logo!

  • @KingAgonized
    @KingAgonized 3 місяці тому +2

    Do most people not watch vids all the way thru?

  • @prestongoes
    @prestongoes 3 місяці тому +1

    LOVE this title. Excited to watch :)

  • @Hannahthecook01
    @Hannahthecook01 3 місяці тому +3

    Watching this on UA-cam like😲
    I deleted my twitter before it became X and I haven’t missed it at all

  • @pb_and_nutella
    @pb_and_nutella 3 місяці тому +29

    I'm just trying to wrap my head around the fact that Elon actually gave any thought to anything he did for even a moment let alone the effort to set up a conference and ask questions; I think one of the interesting points that you missed is that MrBeast can't really be a model citizen for Twitter because Twitter didn't make him successful, no matter how well he does on the platform, he isn't proof that someone can start from nothing and build a consistently monetized audience on Twitter, he's proof that you can do that on UA-cam and do it so effectively that you can transfer that audience over to other platforms; to get into the deep end: I think X would have to come up with some kind of creative business model to capitalize on the fact that they're truly an "of the moment" platform, they pushed the biggest drivers of that kind of content/ conversation off of the platform (journalists and news organizations), and Elon is going to have to step aside or actually start caring about the *business* of this business, if he cared about the business, he would be moving differently, no company that aims to succeed operates this blindly and carelessly, Twitter isn't an actual player in the future of the creator economy because it doesn't want to be and it is not valuable enough to become one in spite of that fact

    • @bananababy605
      @bananababy605 3 місяці тому +2

      so well said, I complely agree. Creators think about creating in terms of their business because it is their business. Elon dismissing advertisers leaving and dismissing the business side because he's got so much money and doesn't need them, is not a welcome sign for creators. We hear, "okay, that platform is not for me".

    • @TydalTech
      @TydalTech 3 місяці тому

      Well said!

  • @NashPotatoesOutdoorShow
    @NashPotatoesOutdoorShow 3 місяці тому +1

    Great video guys! I've been posting my short videos to Twitter and my long-form goes to UA-cam only (with a link to it on Twitter). I might post one long-form just to see how it does. Thanks for the idea!!

  • @user-kn3tl8fs6c
    @user-kn3tl8fs6c 3 місяці тому

    Why I didn't received a notification for this?

  • @brennerliberia8057
    @brennerliberia8057 3 місяці тому

    Samir wearing the Mogul Moves merch makes me happy 😊

  • @Somives
    @Somives 3 місяці тому

    Man I think the naming issue summarizes the whole mess at Twitter. The brilliant logo you showed demonstrates the huge misses the platform made. Used to be a huge Twitter user but not anymore. Can't imagine watching long from on their

  • @colinmarry7685
    @colinmarry7685 3 місяці тому

    Interesting conversation on the macro level of X. Strikes me that a conversation of the macro level of all creator platforms, their strengths and weaknesses for creators along with some graphing of historical data and trends would take this conversation to the next level. "Its only when you understand the past, that you can understand the future".

  • @Deramirezv
    @Deramirezv 3 місяці тому

    Great episode, into it till the "deep". Logo-wise, don't care about the logo. Fascinating how will X become a creator platform and what does it entails for the rest on the platform. 👍

  • @andreibogdan81
    @andreibogdan81 3 місяці тому

    Is there a video of the actual call ?

  • @LegoMiniMovies
    @LegoMiniMovies 3 місяці тому

    36:10 👋
    Great episode as always, very interesting insights

  • @Official_Kosha
    @Official_Kosha 3 місяці тому +1

    Irrelevant question, but why does Colin's outfit randomly change at 25:24 🤣

  • @Oseremen01
    @Oseremen01 3 місяці тому

    That new intro though 😮‍💨😮‍💨

  • @abduosmanaj
    @abduosmanaj 3 місяці тому +2

    This episode is amazing and full of great ideas. Thanks, Colin and Samir.

  • @eric_a2
    @eric_a2 3 місяці тому

    Excellent topic and conversation, fellas. ❤ Great points on model citizens and incentives for creators.

  • @DrDenticle
    @DrDenticle 3 місяці тому +12

    I think one thing that wasn't really discussed here is that I personally think UA-cam and X users are completely different and mutually exclusive in many cases. I think its wise for creators to focus on both platforms not only because the network effect and everything y'all mentioned, but also because there are just tons of people that wont see the content otherwise. I for one do not use X and have no plans to use it, UA-cam is my only form of social media and I like it that way - but this is not the case fore everyone. So, from the outside looking in it seems worth it to engage with as many audiences as possible at the very least.

    • @aldunlop4622
      @aldunlop4622 48 секунд тому

      I love UA-cam and i feel like the audience is more varied. There are no echo chambers, say what you want, and people may disagree, but the vibe is adult and adversarial and "pile-ons". Reddit is mostly so far left anything you say contrary gets a nuclear bomb of hate. And Twitter seems like more "here's my dumb comment I'll forget about in 10 minutes". That's my experience anyway.

  • @rucangezen
    @rucangezen 3 місяці тому

    That was really interesting. And yeah, I like that Twitter/X Bird Logo!! It has the potential to compensate the name change indeed 😄

  • @optimusprime028
    @optimusprime028 3 місяці тому +4

    Not gonna lie, when I first saw the thumbnail I thought you guys were hacked. IYKYK

  • @Russman
    @Russman 3 місяці тому +1

    That was awesome, super informative, thanks!

  • @alchemistapollo
    @alchemistapollo 3 місяці тому

    The bird logo shown during the deep end was actually really good

  • @pedro.montanaro
    @pedro.montanaro 3 місяці тому +2

    The logo mixing the X with the bird is amazing! I agree with Colin, great episode guys

  • @joes.9005
    @joes.9005 3 місяці тому

    Colin changed into a blue jacket in the video? Or was it pasted in in hindsight?

  • @dboss112
    @dboss112 3 місяці тому +1

    If twitter had a way to do scheduled releases sort of like a live stream for pre recorded content, that could help create the moment for conversation and keep viewer retention high.

  • @personwithcommonname
    @personwithcommonname 3 місяці тому +1

    A comment from the deep end here, you're not alone! I'm an old GenX'r so if a video doesn't offend me I'm usually in it until the end. This was really interesting!
    Also I really like the suggested logo, and it pinged my brain to merge Tweet and X into "TweX", pronounced "tweh-ks" as an alternative to "X". "TwiX" would be better but hello probably trademarked candybar. And then I could "twex" someone instead of "tweet" them, etc. Hmm.

  • @collegekidprints
    @collegekidprints 3 місяці тому +1

    For the first time I read the poster behind Colin… I love it very clever!!

  • @mrty2069
    @mrty2069 3 місяці тому +1

    I think you need to deep dive on the Bilibili story - I find the model citizen thing very interesting.

  • @spaceRANGERR3
    @spaceRANGERR3 3 місяці тому

    News / Press Release type videos are great on X. An experience where comments (reply’s) are tied to a point in a video timeline-so it feels live-would be nice.

  • @heyheybobbyj
    @heyheybobbyj 3 місяці тому +1

    For viewers, Twitter is not a platform for watching and discovering long-form videos, especially when the video has a pre-roll ad on it because then it just looks like a video ad in my feed at first glance and I'll quickly scroll away from it. The only way to see if it's an actual video I want to watch is to read the tweet too, which is lost hope if I'm scrolling away from an ad. UA-cam has this locked down with the ability for videos to have thumbnails and titles in a display designed for discovery. Then if there's a pre-roll ad on the video after I click through to it, I'm going to wait it out because I know good content is coming.
    Also, I mostly scroll through Twitter casually on the train while listening to music. If I come across a video, I scroll past it without ever giving it a second thought because I don't have the time or energy to sit down for a video like that whereas on UA-cam, I know what I am getting myself into when I open the website.

  • @bernardobila4336
    @bernardobila4336 3 місяці тому

    You guys have really come a long way

  • @TheHappyCaravan
    @TheHappyCaravan 3 місяці тому

    TikTok is starting to promote landscape long form video so I tried it and it’s been doing well. So in theory UA-cam creators can repost their 1080p landscape videos on TikTok and earn money on there as well. In the uk they are even experimenting with 30 minute videos. Here in the US for now it is 10 minutes I think. Perhaps this too is an attempt to bring in mid roll ads.

  • @himanjalijhala
    @himanjalijhala 3 місяці тому +1

    On X the "context" feels very fleeting, so even though it sparks a conversation, unsure how they can retain the accessibility / rememberance of it as well as you can do on YT, because on Twitter it's always what's the next thing since creation is easy. 🤷‍♀

  • @bojome3751
    @bojome3751 3 місяці тому +1

    I think at around 24:23 you are mixing impression and views. MKBHD showed the detailed statistics about some videos and what twitter displays are the impressions of the video and not the actual views in contrast to youtube.

  • @seanmartinflix
    @seanmartinflix 3 місяці тому

    Always in the deep end! I agree with you with the logo. I think X has potential. But it feels so all over the place now. And I honestly just don't know how to approach it. By the way couple weeks ago in the Microsoft store it was still called Twitter. Probably still like that but as of three weeks ago it still said Twitter on the Microsoft store.

  • @NBTJacklyn
    @NBTJacklyn 3 місяці тому

    Feels like an OG episode!

  • @sahvah90
    @sahvah90 3 місяці тому +1

    I feel like the Mogul Moves shirt is not a coincidence 👀

  • @EarthKingPrime
    @EarthKingPrime 3 місяці тому +2

    I'm glad we're conversing about platforms for creators. The more platforms there are, the more choices creators have. I like watching videos on X, even though it is a worse video player, but other creators can comment on it, like how you guys commented on the Mr beast video and then put out your own video for comparision.

    • @thelifewithnate
      @thelifewithnate 3 місяці тому +1

      Still amazing to me that Mr. Beast made that much just by posting a video on X, although he has a massive following but still! I wonder what the next creator platform is going to be? UA-cam is still here and growing in terms of popularity, but it can't last forever right?

    • @EarthKingPrime
      @EarthKingPrime 3 місяці тому

      @@thelifewithnate youtube , like Google is embedded into our lives, so I don't think UA-cam will ever lose its top spot, but maybe X could be second

  • @AndrewMalkin
    @AndrewMalkin 3 місяці тому +2

    I was hoping to actually hear the call

  • @Wizyx
    @Wizyx 3 місяці тому +6

    This is what I called unexpected 🤯

  • @JUNKJACKZACK
    @JUNKJACKZACK 3 місяці тому

    A rumble and twitter combination would be intriguing.

  • @diderooy
    @diderooy 3 місяці тому

    I would love to see a video of a break down every platform (UA-cam, X Video, Instagram, TikTok, Bilibili, etc.) and the pros and cons of each.

  • @itsalexbentley
    @itsalexbentley 3 місяці тому

    26:07 - did I pass the memorable view test? I want Colin's blue shirt as the prize. Bravo gentlemen, very meta.

  • @ED-007
    @ED-007 3 місяці тому

    That logo is cool! Who created it?

  • @Callmejay777
    @Callmejay777 3 місяці тому +1

    Twitch is probably an interesting platform for X to learn from or try to experiment with transferring community behaviors to X. The pinnacle of conversational and event-type engagement. They’re already close with Spaces. Just needs video and a chat. Even just adding better chat to Spaces would be huge. And then monetize spaces somehow.

  • @fanclubsorg
    @fanclubsorg 3 місяці тому

    Whenever Elon is the main talking point, I expect things to fall off the deep end, but you both handled the subject extremely well. All data and facts, and true to the topic until the end.
    A ton of great insight, and I appreciate the transparency as always. Thanks!

  • @Burbie
    @Burbie 3 місяці тому

    i remember when u talked about this call on creator support
    cant believe that was 1 yr ago

  • @Patrickgozur
    @Patrickgozur 3 місяці тому

    Interestingly, I started this video here on UA-cam, switched to the podcast feed and noted the time stamp, went for a 20 minute walk, came back, and finished it here. If that doesn't illustrate exactly the topic, I don't know what does.

  • @colehughes
    @colehughes 3 місяці тому +2

    Could Twitter (X) monetize creators whose main platform is UA-cam by offering the ability to embed their UA-cam videos on their Twitter (X) profiles instead of having to post it separately to each platform? I do not mean posting the UA-cam link on your Twitter (X) profile that takes people off the platform but instead give you the ability to watch it natively within the app? Could Twitter (X) still run their ads and offer monetization to their creators?

  • @sriavula
    @sriavula 3 місяці тому

    I agree with Twitter being a very good place to network and for discussion, I just at the moment don't see myself watching videos on the platform, and I think an issue with that is, I don't plan on going on twitter to watch long videos, I go on there to check tweets and to post tweets or my thoughts, which is a short task, compared to watching long videos, and UA-cam is something I go on while I'm eating or when I'm bored because I know I can reliably find content that I would be interested in to watch. Not focusing on the monetization aspect of Twitter, they need to focus on improving the creator eco system and the platform itself to host these videos for a simple cleaner watch.

  • @freddysagastizado9325
    @freddysagastizado9325 3 місяці тому +1

    You also have to ask the question as to why people use Twitter and why people use UA-cam. when somebody is using UA-cam their intending to watch long content vs when somebody is on Twitter most of the time they’re intending to watch short form content, which is why when you’re scrolling on Twitter and you see that guy post his podcast you go to Spotify because you use Spotify to listen to podcast not Twitter

  • @GOATiology
    @GOATiology 3 місяці тому

    Samir (not Colin) in the overalls? 😂
    The meta has shifted!

  • @marrrl
    @marrrl 3 місяці тому

    36:27 I am so interested on developing online revenue using content. Thank you so much for sharing your thoughts on this topic.

  • @wookiechew23
    @wookiechew23 3 місяці тому +3

    Took until 37:05 for you guys to realize it was "X Videos", and thus the whole setup has a major, major problem.
    Really great insight and deep dive (as always). The lack of transparency on X definitely makes it hard to understand just how financially viable it is to put content on there. The other issue that you raised that I really agree with is that you're never watching a 90 minute video on Twitter. The whole platform is built on new content (posts) appearing minute after minute - by watching for 90 minutes, you've missed tens of cycles of content from other people you care about, and with how broken the timeline and search features are, there's no way to go back and consistently see what you've missed.
    As always, great work on this one guys. Looking forward to seeing how X and videos (but not the two together) changes.

  • @prioritea.merchant
    @prioritea.merchant 3 місяці тому

    Yer not alone in the deep end brothers. Gotta get more newskewl guests on by the way.

  • @joybeans
    @joybeans 3 місяці тому

    Great conversations, really really good insights. Thanks for doing this.

  • @wut255
    @wut255 3 місяці тому +1

    Long form works if they can create passive listening modes. Basically, where I can continue to browse while listening to the last piece of content.
    Most people ragged on Elon not understanding the nuance that you can't get from the questions people are asking Elon. Data points like this reveal additional frustration that he was dealing with and why he needed to quickly centralize decision-making.
    I did a lot of work trying to develop "model citizens" when developing a discussion platform circa 2010 and getting someone to a "model citizen" state was a critical part of our ladder of engagement. The more model citizens we could deliver to publishers, the better their owned audiences flurished.

  • @nightowl9519
    @nightowl9519 3 місяці тому +1

    I think part of the issue for alot of people in regards to the Twitter buyout is that for a long time they assuned that Elon was "their guy", but he isn't, he us his own person with his own priorities.

  • @xDest_
    @xDest_ 3 місяці тому

    In the deep end i listen to you guys whille driving. Ill check out your x videos!

  • @Redbeardflynn
    @Redbeardflynn 3 місяці тому

    Twitter as is doesn't seem compatible with youtube content at all. Even short form is a stretch because viewer expectations are so wildly different.
    One thing I've always wondered though is why twitch hasn't gone the route of monetizing and expanding their vod content. I know it's costly but with how difficult it I'd to use ads on live content it seems like thst would br a good place to try. Basically doing what yt is already doing.

  • @L1Q
    @L1Q Місяць тому

    should a changing platform like twitter (latterly x) be considering the impending change of user devices and experiences when strategising into the next 5-10 years? from all the platforms so far, youtube seems best fit. we have had google cardboard support in the youtube app for years now, it's still viable to watch 180 degree stereo, you can stream and watch vr content from/to better and better devices. is it only youtube and facebook that's thinking new paradigms in terms of user experiences?

  • @rachaeloregon38
    @rachaeloregon38 3 місяці тому

    Is there a barrier to monetizing on X like UA-cam, or can you immediately? 🤔 as a small creator I am curious about jumping on X. Never had a Twitter account but willing to try.

  • @Top3Bigo
    @Top3Bigo 3 місяці тому

    You guys are the key to success maybe one day ill earn an episode with you both

  • @REVIEWSONTHERUN
    @REVIEWSONTHERUN 3 місяці тому

    Interesting! Thanks for sharing it. ✌️

  • @ZevMeth_originaljewishmusic
    @ZevMeth_originaljewishmusic 27 днів тому +1

    You guys did a great job of explaining what the debate is about, and disseminating the information in an easily understandable way!