I’m a 32 year old woman that doesn’t have TikTok and watches these videos for background noise in the mornings. Everything I know about mikayla Nogueira is against my will 😂
At this point, it's the dumbest tactic, everyone immediately assumes the product is terrible if they need Mikayla to sell it. Even people who are still her fans are beginning to ignore her ads and recognize them even without disclosure of sponsorship.
@@PancakeEnthusiast342😂😂 omg same!! I’m 33 and have never had tik tok and don’t want to ever get it. But all I know about that chick is her unbelievably grating fake voice and her complete lack of integrity for her subs.
@@PancakeEnthusiast342 although I'm 10 years younger than you, same...🤣 UA-cam as a background noise have ended up with me watching drama / commentary channels, and so many have made videos about Mikayla🙃 So my head is filled with soooo much unnecessary stuff😂🙃
I am a nano creator and they reached out to me a few years ago to create a video for their concealer. They sent me a brief with step by step instructions on how to film an "honest" review. Let's just say I passed as I have morals and was getting a major "ick" vibe. Here is 1 page of the 13 page brief they sent: ROUND 1: “BEFORE” PRODUCT HERO + SHADE # ◇ Silently pose without the bottle (ex.A) ◇ While holding the bottle in frame, give us these spoken moments (ex. B): ◇ A brief introduction to your testimonial and the reasons you want a new concealer ◇ Show us the problem areas you would like to cover up with the concealer Please grab your BAD MATCH for the next 2 rounds! ROUND 2: BAD MATCH vs GOOD MATCH APPLY (ex.C) ◇ Apply bad match concealer to RIGHT under eye and blend (disgusted reaction) ◇ Apply good match concealer to LEFT under eye (+ blend) IMPORTANT: Keep your head in the same framing (+ limit head movement) while filming ROUND 3: BAD MATCH EMOTIVE REACTIONS (ex.D/E) ◇ (Start with bare skin) Apply a large amount of the bad match concealer ◇ React verbally (i.e. “This does not match me at all!”; “I can’t believe I got the wrong shade again”) ◇ Speak to the makeup mistakes you’ve made with wearing the wrong concealer ◇ Talk about how you need a new concealer that works for your skin
Thankyou for posting this. I am also a nano creater less than 5000 subscribers. I have said no to many brands who wanted to gift me their product but wouldn’t allow me to give an honest first impression, trial and review. Clearly, they are not that confident in their product. 🤷🏽♀️
There is no more better development for foundation!! It's literally all for vanity, with the current times, marketing is the only part of business that makes them money. 🤔
True, but I think longterm costumers isn't in their interest. But professional makeup artists will use a few names, and even though they're expensive, people buy them years straight, and the big names make consistent money to put into more development. I've heard ones people like alot are lancome, dermablend, it cosmetics, etc.
Still to this day, the best concealer and foundation for me is from The Maybelline Fit Me collection. I'm at the point where I'm just using what I know works best.
This is what I use too and I love it. I’ve tried a lot of other drugstore make up but yes I use Fit Me Poreless liquid foundation I think it’s like $8-$10 and it has been the best for me. I havent tried the Fit Me concealer, but the Maybeline Age Rewind is quite good! Tati Westbrook always swears that the best drugstore foundation is L’Oréal Paris Infalliable- I haven’t tried it. I know it’s slightly more expensive than the Fit Me like $14 and it looks a bit thicker/more coverage as well.
False advertising on social media has gotten out of hand. I've started reporting blatant false advertising to the FTC. The last one I reported was a company advertising a product for 35% off, then when I clicked the link the actual discount was "up to" 35% off, when "up to" wasn't on the ad. And I went to the exact product advertised on Instagram and im not kidding when I say it was only 12% off. Ridiculous. And brands will keep getting away with it unless we report it
My mom (44) bought the whole Il Makiage kit after seeing one of these filtered ads. I will say it does match her skin tone well, but it wasn't really anything groud-breaking like the advertisements. The coverage was average, patchy and streaky like the video.
You’re about to apply it but in my mind I want you to have it edited when you do the first bit on your face, do the influencer gasp, then turn off the edit & be like jk. I’d laugh SO hard!😂
All beauty subscriptions do this. Ipsy, meaningful beauty, etc. they make it damn near impossible to cancel. I believe they do this hoping the majority of people will get aggravated and just give up on trying to cancel. It’s really messed up. So be careful with any beauty subscription.
@@shannonkoslova4299same. I get emails from them occasionally being like "you can get 1800 points right now!" and trying to entice me back with "previews" of next month's bag, but cancelling my subscription itself was very easy. Does it matter where you're from maybe? I'm Canadian, and I feel like most people who say they have issues are from the US. But genuinely I have no idea 🤷♀️
plus this isn’t really comparable to ipsy. Il Makiage is actually a scam site that manually goes in and pretends to be you and charges your card to the point where you need to close your entire bank account to cease the transactions. you can’t even just get a new card because they have access to your actual bank account information and will KEEP CHARGING YOU. it’s an actual fraudulent, scam site. ipsy isn’t.
Thank you for doing this review. Im an so sick and tired of being ripped off. All I want is to go out just one night and feel good about what i look like. Im well over 50 and menopause has absolutely killed my self esteem. These companies dont care about how they make individuals feel when their”awesome products “ Who make, apparently everyone else look dewy , flawless and amazing but not you. And my expectations are not even high. Just give fraction of whats promised and id be happy . Guaranteed or your money back ? Load of crap They got your 50-60 $ and they are keeping it. Im a new subscriber and i realize your probably 30 years younger than i am but the information your providing is of value to all ages. This company almost had me . If this product doesnt do for you what youd hoped with your beautiful complexion ? What chance in hell do I have.Truth these day is so hard to come by. And bonus you saved me 60 $ and a big let down. Hats off to you!
Yeah it’s hard finding good products cuz they all lie. I decided to try tretinoin from dear brightly and so far so good, it’s been a month but I’ve been taking it slow and sandwiching it with moisturizer. Maybe I won’t have to buy anything else if my skin is more even. Good luck on your journey 💪
You should watch videos by Wayne Goss! He has been a makeup artist for decades and has a lot of videos on what works for mature skin. I want to say he’s in his 50s now??
You’re 100% right the quiz/email thing is just data harvesting crap! They asked you all of those questions and still sent you a foundation that had an undertone that was far too cool for your complexion! Thanks for making this ❤️
I remember these super deceptive ads on Snapchat back in like 2016. I’ve never tried them and have zero desire to because of how much filtering/editing they use on their ads.
My go to drugstore foundations are the Neutrogena skin clearing one when I have a break out, and the Maybelline Fit Me (I use matte and poreless and it makes my skin look really pretty) when my skin is normal. I’ve tried all kinds of expensive foundations and I always go back to the drugstore ones.
Really?! I can't. I love Born This Way, Nars Light Reflecting with skincare and Purlisse Ageless Glow *one at a time, lol* with Nikkia Joy velvet finishing powder and I'm NEVER going back to drug store.
My favorite ever foundation was the Black Label BB Cream by Dr Jarts. Unfortunately they discontinued it and it’s been years of me trying to find something similar and failing. So sad.
And you’re not wrong for doing that because being in the make up industry for 40+ years and selling make up in my boutique/hair studio I had some very very nice make up the only difference in drugstore foundation and boutique foundation is it has a different name on it. I’m just gonna throw out a number And tell you there’s six different companies that make all the foundations in the world and that’s where all these companies buy from and they just put their private label on it and I know this because I did it. The one makeup that I sold in my studio was by a company called THE BALM, I sold lots and lots of it before it became so well-known and was placed in many HIGH END Stores, they pulled it from the boutique atmosphere and put it in Sephora Ulta Kohl’s places like that, I haven’t bought any in quite some time, and I honestly would buy it online directly from them. But with all my experience in the cosmetic industry, that is by far the most reasonably priced and true to what it says, it will do make up there is on the market. The only difference is that at least when you go to a boutique atmosphere you can try all the different shades unlike the drugstore where you’re doing a crapshoot..
i bought the concealer about two years ago after seeing so many ads on instagram . i was 16 working part time so i was a bit hesitant because of the price of the concealer. it looked good initially when i applied it but it dried darker than it was and accentuated the wrinkles under my eye which i never really had with my usual concealers. i’ve had concealers below £10 that worked way better than il makiage.
Il Makiage is the kind of brand that relies on a mature audience that knows less than we do. They're in for a surprise in a few years and millennials reach that age demographic and the company can't trick no one anymore. Another make up brand that'll go under in 6 months lol
For real though. People like my mom. She was telling me about this "amazing" foundation she bought from Facebook that covers "everything". I was like, "is it Il Makiage?" 😂😂😂 She thinks everything on Facebook is real.
Weird to read this. I'm 39 and in my experience people my age or older are often less influenced by their own insecurities or BS beauty ads they see on the internet.
This makeup brand has been around for a very long time. I remember seeing ads for it in Vogue back in early 90’s. I personally think they are just desperate to rebrand.
I've been using their "Woke up like this" foundation for about a month and so far it's working really well for me, I was even feeling good about signing up for the sub. However, their marketing is ridiculous. I've already got a subscription to their foundation and their still flooding my inbox with ads. Since my initial order on March 20, I've gotten over 30 emails from them. And lots of them are things like "you've been selected to receive a full size gift" but when you follow the link it's with the purchase of a full size product (which wasn't clear in the email). I'm literally about to find a new foundation because i'm sick of being sold to so aggressively.
If your going to spend that kind of money on foundation, go with a trusted, reputable brand. Clinique makes great foundation, they haven't been in business all these years by scamming women and they've maintained their popularity without forcefeeding ads and offers everywhere.
I got this foundation and primer. It worked pretty good at first. I got compliments on it. I've only had it for a couple of months, but recently I've noticed my face having an orange hue to it 😭🤧
Same! I tried the foundation once and at first I was pretty impressed with the color match. I have very light, cool toned skin and most makeup brands lightest shade still looks like a bad self tanner on me. Unfortunately, this product seemed to change color over time and looked orange like the rest of em 🤷🏻♀️
@DebbieMason It was disappointing. It did not do what it said it was going to do. It was just like every other pore primer that I've used. I've been using a gripping primer from The Beauty Crop right now, and it's really nice. It definitely helps keep my makeup on throughout the day. It's moisturizing, which is exactly what I need. I received a small travel size in an IPSY bag last October and I still have it. A little goes a long way. When I finish It, I'm going to look into getting another one.
People need to discuss how insane Il Makiage's email campaign is if you take their quiz but do not end up ordering anything from them. It has been MONTHS, and I am STILL getting emails from them about not ''missing out'' on buying their foundation! I would just unfollow and contact them to stop sending me emails, but I am curious about just how long they will continue with this!
@@StephanieMarie_89 I know how to unsubscribe; I was just curious to see how long they would continue to send emails to me after taking the quiz, Yet NOT ever purchasing from them. Just a little experiment to see if and when Il Makiage would give up, of their own accord :)
I never trust random advertisements for makeup brands. I’m either buying well known brands or indie brands that have been vouched for by people i trust.
I'm sick of the adverts for this foundation brand. It doesn't make me want to buy especially now seeing this video. If it's too good to be true it usually is a scam. It's one of my pet hates with Facebook /Instagram /X etc constant pushing the same adverts. Thanks for the unbiased video. xx💖
We must be the minority. I am between shades and this matched me best and I have never broken up. I tried so many other brands, always break out or get an allergic reaction.
I have both the concealer and the foundation and love them as well. I've bought tons of higher end - think Charlotte Tilbury and MAC foundation, as well as drugstore brands, and IL MAKIAGE WORKS great for me!! I have the " After Party" which I've had on a subscription for about 3 years. I just ordered the " Woke up like this" and it came in yesterday, so I'm going to try it tomm. I've never had ANY issues canceling, or getting charged after ive canceled and I check my bank account everyday. Also after I've canceled the 2 week try before you buy and when I went to return it for whatever reason, I was told to keep it, then got the money back and then got a $20 gift card. I love the company. I'm glad to see that you like their foundation too. ❤
THANK YOU! I’m 10 minutes in and she’s still just talking about how bad this product is. She talks at break-neck speed (a little hard to decipher at times), but it’s still tooooooo long of an intro before she tries the product. That’s what I really wanted to see. 🫤 I’m not going any farther with this review. 👎🏻
I did the trial and i loved it. But i don't go through foundation so quickly so the subscription charged me the next month. I hurried up and emailed them asking if i could cancel the order. Not only did they release my funds, theyd already shipped the foundation and told me i could keep it for free. That stood out to me. As for deceptive marketing, i think most companies do that. It doesnt make it right, but here we are :/
That’s a very typical/normal business response. This is my actual job lol. If it’s an error on “our” end (damaged in shipping,payment processing etc) we are obligated to let the customer keep the product. As for releasing your funds that’s also a very normal part of my job. We don’t want banks coming after us if the customer files a claim, and if multiple customers file claims that’s really bad for your business. Plus the bank has to launch an investigation which can take up to 2 months I believe. So it makes more sense to refund the customer or you risk making the situation worse. I hate to break it to you, but this is the bare minimum in customer service when it comes to online orders. I think people are so used to crappy service. So the bare minimum seems exceptional to them. But in reality this is the best course of action because it’s less work for us and the customer is happy.
Omg- your comment 😂 reminded me, to delay my Dear Brightly subscription again bc im just not going through it very fast - so you just saved me a bunch of $$ i can’t afford rn! Thank you! 😝🥴 just have had so much going on of course it slipped my mind 🤦♀️ i hate when you have to sign up for a subscription just to get a product you want :/ i just rather order a la carte if you will. I don’t have a dermatologist, and I wanted a nice retinol (the real stuff) product bc its just, past time for it in my life. & I really like their product & service it made it easy for me to get what I needed but ugh! Its so annoying having to remember to delay it all the time bc i probably only need to go through one bottle every six months or so bc i just tend to use it sparingly 😕🤷♀️ i should use it more but, im not quite in the habit yet & I avoid it if I know Im going to be in the sun bc it would cause me irritation 😕🤦♀️ such a DOH Homer moment 🤦♀️ so thankful I randonly landed here & saw this comment rn or I’d be on the line for another bottle shipping THIS month & i don’t need it nor can I afford it! :P the things we do for beauty 😕 :P
I haven’t tried it yet but I have a feeling Kjaer Weiss is what Il Makaige is trying to be :P Jane Iredale is nice too. I stick with either Bare Minerals or Jane Iredale & I really don’t bother with anything else anymore 🤷♀️ but I am still curious to try Kjaer Weiss (sp? :P ) its just pricey & need a bit fuller coverage for blemish scars 😕🤷♀️
I actually like this foundation. Best foundation match I've had. The coverage is average but I've been wearing it for years. I didn't believe the skin blur from the ad, but was curious nonetheless. Edit: just wanted to say after reading the comments, I've never had an orange hue when using it. Its a nice natural finish and I set it with elf primer. Never knew people hated it so much.
Literally same!! I am dark skinned and this was the first foundation that truly matches my skin tone perfectly. I've been using this for years, found it through a friend, not any media campaign
I always assumed it was a scam but I remember like 3 years ago Sydney Sweeney used this foundation in her Vogue beauty secrets video. I was so confused, made me believe it was actually good quality foundation for a minute haha. Now I am thinking maybe she was paid to mention it? Not sure. It did look good on her skin though
I’m so glad you made this video, I’m so sick of seeing those lying adverts, knowing it’s bullshit. Check the bad reviews before you buy, that’s where you see the truth about crap like this.
Thank you so much for this honest review! I was pretty sure the ad was edited, but when looking for reviews or even reading the comments in their posts most people seem to love it, so I was very confused and almost buying it. Glad I didn’t.
I tried it a few years ago and hated it. It asked for several foundation shades that match my complexion from other brands and I gave them 3 and it made my whole face yellow and made me break out lol horrible.
A few years ago I got their trial version where I had 30 days to return it... it DESTROYED my face (patchy, oily and made me break out within the first week i had horribly painful acne everywhere) and I've dealt with trying to get rid of the scars and divets since then. When we contacted them trying to return it and not get charged for the full bottle.. they said they would send us return stuff, then never did. Contacted them over and over trying to get it returned by that 30 day mark to avoid the charges and they started ignoring me until the 30 days was up and they charged the card anyways. This company is a mess.
they sent me their 3 fairest shades and they still looked dark orange... i couldn't even tell you if the formula is good, because the colour was such a mess
Your eye make up is lovely! I’m so glad I watched this video about this product because I’ve come close to buying it many times. I do have one thought though. I’ve never gotten good smooth coverage when applying foundation with a sponge or brush. I’ve always applied my foundation with my hands to get a smooth even result. I’m just wondering if you would have had a better result with this particular product if you had applied with your hands. Everyone is different it what they prefer when it comes to coverage and application! Thanks so much for this video!
The ads for the sunless tanner is even worse!! I’ve tried almost every brand (back in the day I even did comparison videos on here lol) and I got sucked in to one of their tanner ads! It’s the worst! Completely orange! Not olive or brown at all. Big yikes.
my mom was so susceptible to their advertising and kept telling me to buy their concealer because it was the most revolutionary makeup product, but i was like, “mom, don’t believe everything you see online!” i’m fine with my good old drugstore concealer that has never let me down.
Ugh tried it, first time I turned orange, changed my shade by doing the quiz to find a new shade match and what was wrong with the first one and picked it's to orange, second bottle came and I'm orange again lol and they're fairly far apart shade numbers so IDK. Bought the primer too, didn't do a damn thing! Cancelled my subscription! Like the brush it came with though 😂
My mom had to get a new card cause she bought foundation one time and they never stopped charging her and sending her more Atleast ONCE A WEEK for a couple months and no matter who we contacted they wouldn’t stop
Like 4 years ago after seeing a million ads for IL Makiage, I finally caved and gave it a try. I knew it wasn't gonna be great.. but it was just terrible. It felt like I was putting something on my face that I wasn't supposed to, my skin was getting itchy right off the bat. I am so shocked to STILL be seeing advertisements for this brand, and even more shocked it lasted this long to begin with.
They put all this time and money into scammy ads and scammy tactics, why not just put that effort and money into doing it better? Seems like a good way to have a short lasting business once everyone figures out it's bs.
Thank you for doing this video,, being so bombarded with the ads, I was tempted to try it. Had no idea about the scammyness of it all too. You saved us all!
Oh my gosh, thank you for making this video. I was seriously thinking about getting that stuff. The ads really do make you feel like it’s almost impossible to believe so you gotta try it yourself and then you’re stuck with the stupid thing.
I bought this foundation YEARS ago, like at least 5 years, and I was not a fan. the shade match was good but I didn't like how it looked on my skin. I did the trial where they don't even charge you for like 14 days (not sure if that's still a thing) and I sent it back within that time frame. I later got a really nice customer service email asking me to give them another chance and a $50 gift card. I got lip products and they were ok but not my favorite. they definitely didn't have any kind of sketchy subscriptions at the time either
I bought the foundation in 2019. It's an ok foundation, my skin is dry so it didn't look the best on me, but I didn't feel scammed by it. idk why they market like they do.. i feel like it harms their reputation more than anything
So glad you did this because I got hit with these ads like crazy!!!! I did do the quiz like you did a few different times and did get 2 different shades. Did it again a couple weeks later and got the first shade again. I was so close to buying but so glad I didn't buy into the hype. I'm not really a foundation wearer and the appeal of the application looking like skin was the thing that made me want to buy. I'll stick with being able to get away with not wearing foundation or go with my tried and trued bare minerals. I do love elf so I'm going to try their new satin foundation. Or just use their halo glow filter alone when I want some coverage. But this product really is being pushed down everyone's throat and you can't believe everything you see.
It actually works AMAZINGLY well for me. I have awful melasma all over my face and you'd never know it now that I use this. Maybe they should hire me 😂
The only thing I have from them is their disco fox eyeshadow palette, it was ridiculously expensive but luckily the shimmers are stunning and the mattes are some of the best I’ve ever used, they blend themselves. However I don’t think I’d buy from them again knowing how they advertise & run their business! With the ridiculous filters & the subscription service that is so difficult to cancel, no thank you!
It definitely looks so patchy, drying and streaky! Also I find most foundations look glowier/more dewy & natural when applied with a sponge and yet this foundation looked more matte, dry and heavy when applied with a sponge which is so odd!
Thanks for this! I’ve seen so many commercials pop up and - as you say here - they make it look like a miracle solution. I’ll stick with my own make-up since it works just fine.
I find the foundation okay, I bought it from an old ad a few years ago. I normally use a light foundation so I only use it for more coverage. I didn’t cancel, just changed my payment method to one that wouldn’t work 😂
I bought and return. The color was too ashy for tan skin. They offered return different color but when I try tiny amount my skin look so dry and matte even after prep my skin with hydrating skincare. So no for me
There’s more than one ad for this brand floating around UA-cam that very obviously has blurring filters in full effect. One of them is so intensely blurred that when the actors hand briefly passes through the filtered spot while blending, you can no longer make out individual fingers. I was under the impression that there were laws in place that prevent this type of deceptive advertising, but they seemingly just continue to get away with it.
When I was first getting into makeup a few years back I got this foundation. It was my first real foundation and I was really excited to try it out…Girl, when I tell you I was ORANGE! I still have pictures from when I used this foundation and its genuinely embarrassing to look at lol. I was naive and easily influenced by a few too good to be true ads, don’t make the same mistake I did 😅
Yeah I bought it and it's good but definitely doesn't go on completely smooth and hide your pours, etc... I used it a couple times but for the price it's just not worth it imo.
I bought this foundation in college and first thing I noticed was that the packaging looked nothing like what they had shown in the ad. But also it didn’t do anything it claimed and it was super cakey and they had me submit several photos (this was probably 6 years ago or so) and it definitely did not match my skin AT ALL. But why I bought it was that I saw an ad where they covered up a tattoo perfectly. I was like hey if they can cover up a tattoo, they can cover up my acne! I was in a play so I needed some stage makeup anyway so I bought it and I looked orange like an Oompa Loompa…
Tried this years ago. Didn’t match my skin tone. They did send me a new one for free. Only one foundation, they just want information about your skin for what reason exactly? Bizarre. The foundation is alright but it’s not worth the money. Double wear is around the same price and a million times better
In all fairness, I don’t think the shade match was good for you. It seems a little too light. I personally did not like this foundation at all. It just did nothing good for me and didn’t last all that long. I found the same issues toy were having. Patchy and stuck to dry areas.
Thank you for making this, I was convinced by the ads cuz I didn’t realize they were filters & I’ve been wanting to order it but frustrating that it’s never on sale even on Black Friday, so glad I now know it’s in fact bullshit & never gave them my money
also good to know they are owned by israelis and their board has supported israel’s attacks on gaza. yet another reason to avoid il makiage at all costs
It’s not just getting engagement for rage bait, they are scammers preying on children and older people who don’t understand these technologies so they can’t even tell the ads are heavily edited. They can trick people who don’t have any media literacy. They take advantage of people who don’t know any better. It’s exploitative and sick in my opinion.
Now I’ll get the subscription, I like the foundation and didn’t know the brand is Israeli, but now that I know, I’ll sor sure purchase more of their products. Thank you for mention it.
Yes!!! I haven’t seen anyone talking about this brand (also haven’t gone out of my way to search..) but I almost fell for their marketing (roast me idc) and now every time I see an ad I’m like “who tf falls for this?” 😂
There is a gal Hot & Flashy and she did a tutorial on that makeup and she did a 3 day trial tutorial and she hated it and showed how it went on with different primers, moisturizers and eas still too drying and it was blotches and went settled in her lines something awful. She showed first applied then 5 hours then 10 hours. It looked horrible and made her look older. She ended returning it.
I actually used their foundation for like 2 years and loved it, unfortunately I have oily skin/large pores so when it gets hot outside the makeup separates in my T-zone. But that’s because it’s a silicone based foundation (most are, I have to use water-based) and those don’t work for my skin in hot weather, it’s not really the makeup’s fault. I still use it as stage makeup because it’s so full coverage.
I bought this foundation, and I'll be honest, I liked it. The only complaint I have is that it oxidizes. So, it made me look orange after a while of wearing. Which made me send it back.
Omg I remember them! I bought from them back in like 2017ish? If I remember correctly I think it was their "seamless shade match" that was their USP at the time? I don't think the filters were THAT bad at the time but maybe I was naive lol. I definitly remember that the shade match was appalling and the coverage wasn't all that. I only got a few uses out of it before ditching it.
i bought it twice then stopped after that as i was not that impressed, the price does not reflect the quality and i can buy a luxury brand for the same price
FIRST, THE FTC/FCC has received hundreds of complaints! I ordered the foundation. When my package arrived, it contained a concealer I never ordered. My order confirmation shows only the foundation ordered and nor did I receive a separate order confirmation. Il Makiage charged me for the concealer and said I had to pay for return shipping.
I’ve been getting ads for them on Snapchat and Facebook for years… I like makeup but I don’t wear it like ever and I don’t search up makeup ever so idk why I get the ads stoll
I bought my first IlMakiage foundation 2 years ago. The quiz matched me perfectly. The advertising may be over hyped for some, but I LOVE my foundation
I saw a bunch of Il Makiage ads but never bought in until I did a google search for what sort of foundation was good for dry flakey skin. There were so many people saying Il Makiage and I just trusted them to be real. For me I believe that for sure either bots or people paid to write that stuff. Absolute garbage in my opinion and I regret spending so much money on a bottle. The shade wasn't even a match but I didn't try to correct it because the formula was so trash for me and a color change wouldn't fix that. I'm glad people are spreading the word that this seems like a total scam.
I actually bought the foundation kit and was so disappointed as it was nothing even close. I get they used filters, but I didn't expect the foundation to erase my texture lol, I did hope though it would still be good but man, it was cakey, patchy, shade was off, just horrible. I then bought the spray foundation with primer, that is supposed to give you an airbrush look and it's just as bad.
No marketing tactic is a greater scam than hiring Mikayla nogueira to promote the product
I’m a 32 year old woman that doesn’t have TikTok and watches these videos for background noise in the mornings. Everything I know about mikayla Nogueira is against my will 😂
At this point, it's the dumbest tactic, everyone immediately assumes the product is terrible if they need Mikayla to sell it. Even people who are still her fans are beginning to ignore her ads and recognize them even without disclosure of sponsorship.
@@PancakeEnthusiast342😂😂 omg same!! I’m 33 and have never had tik tok and don’t want to ever get it. But all I know about that chick is her unbelievably grating fake voice and her complete lack of integrity for her subs.
@@PancakeEnthusiast342 although I'm 10 years younger than you, same...🤣 UA-cam as a background noise have ended up with me watching drama / commentary channels, and so many have made videos about Mikayla🙃 So my head is filled with soooo much unnecessary stuff😂🙃
It’s giving lash gate 😭
“this lady in the ad” and then it’s jan from the office😭
😂😂😂
Can’t believe they did Jan like that 😂
@@leilanicorbelle I can’t believe Jan did herself like that! And it got her called a “D list celebrity” 😭😭😭
She said she looks like any mom on facebook who takes selfies 😂 she did Jan wrong
“D list celebrity”. Malora Hardin has had a phenomenal career. I never understood why she did this ad
I am a nano creator and they reached out to me a few years ago to create a video for their concealer. They sent me a brief with step by step instructions on how to film an "honest" review. Let's just say I passed as I have morals and was getting a major "ick" vibe. Here is 1 page of the 13 page brief they sent:
ROUND 1: “BEFORE” PRODUCT HERO + SHADE #
◇ Silently pose without the bottle (ex.A)
◇ While holding the bottle in frame, give us these spoken moments (ex. B):
◇ A brief introduction to your testimonial and the reasons you want a new concealer
◇ Show us the problem areas you would like to cover up with the concealer
Please grab your BAD MATCH for the next 2 rounds!
ROUND 2: BAD MATCH vs GOOD MATCH APPLY (ex.C)
◇ Apply bad match concealer to RIGHT under eye and blend (disgusted reaction)
◇ Apply good match concealer to LEFT under eye (+ blend)
IMPORTANT: Keep your head in the same framing (+ limit head movement) while filming
ROUND 3: BAD MATCH EMOTIVE REACTIONS (ex.D/E)
◇ (Start with bare skin) Apply a large amount of the bad match concealer
◇ React verbally (i.e. “This does not match me at all!”; “I can’t believe I got the wrong shade again”)
◇ Speak to the makeup mistakes you’ve made with wearing the wrong concealer
◇ Talk about how you need a new concealer that works for your skin
+limit head movement (so they can edit it when they put your ad on their page 😂)
@@queerengineer Their advertising using "real" people is SO scripted! It's disgusting.
This is WILD
Wow..ok
Thankyou for posting this. I am also a nano creater less than 5000 subscribers. I have said no to many brands who wanted to gift me their product but wouldn’t allow me to give an honest first impression, trial and review. Clearly, they are not that confident in their product. 🤷🏽♀️
rather than spending all the money on advertising within every social app there is they could actually develop better products 💀
There is no more better development for foundation!! It's literally all for vanity, with the current times, marketing is the only part of business that makes them money. 🤔
And open physical stores. That should have been a red flag for me.
True, but I think longterm costumers isn't in their interest. But professional makeup artists will use a few names, and even though they're expensive, people buy them years straight, and the big names make consistent money to put into more development. I've heard ones people like alot are lancome, dermablend, it cosmetics, etc.
Wow that would be a novelty
Listen Jan needed to get her bag after she tried to sue Dunder Mifflin 😂😂😂
Candles by Jan was not the cash cow she was hoping it would be
@@lbebko9154💀💀
Still to this day, the best concealer and foundation for me is from The Maybelline Fit Me collection. I'm at the point where I'm just using what I know works best.
This is what I use too and I love it. I’ve tried a lot of other drugstore make up but yes I use Fit Me Poreless liquid foundation I think it’s like $8-$10 and it has been the best for me. I havent tried the Fit Me concealer, but the Maybeline Age Rewind is quite good!
Tati Westbrook always swears that the best drugstore foundation is L’Oréal Paris Infalliable- I haven’t tried it. I know it’s slightly more expensive than the Fit Me like $14 and it looks a bit thicker/more coverage as well.
Agreed
Do you know if it’s suitable for dry skin 😮
@@marissalyn They do have the dewy/smooth version which is supposed to be better suited for dry skin.
Yup! I’ve been using it for years!
False advertising on social media has gotten out of hand. I've started reporting blatant false advertising to the FTC.
The last one I reported was a company advertising a product for 35% off, then when I clicked the link the actual discount was "up to" 35% off, when "up to" wasn't on the ad. And I went to the exact product advertised on Instagram and im not kidding when I say it was only 12% off.
Ridiculous. And brands will keep getting away with it unless we report it
I love this, I’m ridiculously petty so I’d love doing this!
Didn't think of this 👍
How do you report that stuff? Is it easy to just find how to make a report through Google? I will start doing the same if it’s not too time consuming…
I really hope they take this shit seriously
My mom (44) bought the whole Il Makiage kit after seeing one of these filtered ads. I will say it does match her skin tone well, but it wasn't really anything groud-breaking like the advertisements. The coverage was average, patchy and streaky like the video.
My mom too 😂 she was so excited, "I found this amazing new foundation on Facebook!" Lol I asked her, "was it Il Makiage"? 😂
@@skyerainart😂
This is true its not amazing its just ok
I ordered the concealer and the primer and they are great! Concealer really is a perfect match.
You’re about to apply it but in my mind I want you to have it edited when you do the first bit on your face, do the influencer gasp, then turn off the edit & be like jk. I’d laugh SO hard!😂
omg such a good idea 😭
I’m sure that’s exactly what their hires do.😂😂😂😂😂
14:45 beyoncé is so generous for not trademarking “i woke up like this, flawless” lmao. this brand is so lucky they’re getting away with this
D-list celebrity? That actress is the one that plays Jan on The Office! 😆
so… a D list celebrity 😭
Being in a famous show doesn’t make someone an A lister
@guysmynameiskira The actress who plays Jan is like a b list celebrity, she plays in tons of popular shows and movies
@anacatarina178 there's also b and c list
She’s also Trudy Monk.
6:58 wow the makeup is so good it even blurred the text on the bottle! 😂😂😂
Oh lol Good catch! 😂
Yeah, good spot. That’s super funny!
All beauty subscriptions do this. Ipsy, meaningful beauty, etc. they make it damn near impossible to cancel. I believe they do this hoping the majority of people will get aggravated and just give up on trying to cancel. It’s really messed up. So be careful with any beauty subscription.
I canceled my ipsy very easily. They just make you hit, 'yes I am sure' so many times they hope you'll reconsider.
@@shannonkoslova4299same. I get emails from them occasionally being like "you can get 1800 points right now!" and trying to entice me back with "previews" of next month's bag, but cancelling my subscription itself was very easy. Does it matter where you're from maybe? I'm Canadian, and I feel like most people who say they have issues are from the US. But genuinely I have no idea 🤷♀️
tried to cancel last month and i can’t LOL im so confused
that’s weird. ipsy is like pretty reputable and i canceled my subscription super easily. granted this was like 3 years ago
plus this isn’t really comparable to ipsy. Il Makiage is actually a scam site that manually goes in and pretends to be you and charges your card to the point where you need to close your entire bank account to cease the transactions. you can’t even just get a new card because they have access to your actual bank account information and will KEEP CHARGING YOU. it’s an actual fraudulent, scam site. ipsy isn’t.
Thank you for doing this review. Im an so sick and tired of being ripped off. All I want is to go out just one night and feel good about what i look like. Im well over 50 and menopause has absolutely killed my self esteem. These companies dont care about how they make individuals feel when their”awesome products “
Who make, apparently everyone else look dewy , flawless and amazing but not you. And my expectations are not even high. Just give fraction of whats promised and id be happy .
Guaranteed or your money back ? Load of crap
They got your 50-60 $ and they are keeping it.
Im a new subscriber and i realize your probably 30 years younger than i am but the information your providing is of value to all ages. This company almost had me . If this product doesnt do for you what youd hoped with your beautiful complexion ? What chance in hell do I have.Truth these day is so hard to come by.
And bonus you saved me 60 $ and a big let down. Hats off to you!
Yeah it’s hard finding good products cuz they all lie. I decided to try tretinoin from dear brightly and so far so good, it’s been a month but I’ve been taking it slow and sandwiching it with moisturizer. Maybe I won’t have to buy anything else if my skin is more even. Good luck on your journey 💪
You should watch videos by Wayne Goss! He has been a makeup artist for decades and has a lot of videos on what works for mature skin. I want to say he’s in his 50s now??
@@SarcasticPixie I live in China and saw he's working with Red Earth now. I like his videos.
The product is actually pretty good in my experience. Calm down.
You’re 100% right the quiz/email thing is just data harvesting crap! They asked you all of those questions and still sent you a foundation that had an undertone that was far too cool for your complexion! Thanks for making this ❤️
exactly!! that’s all it is and now i can’t get them to stop sending me emails 😭😭
I remember these super deceptive ads on Snapchat back in like 2016. I’ve never tried them and have zero desire to because of how much filtering/editing they use on their ads.
Exactly, I doubted it was a good product if they did all that and it just seemed scammy to me. I saw them on snap and insta a bunch 😩
To quote Cher from Clueless. “It is a full on Monet. From far away it’s ok but up close it’s a big old mess.” Amber - picks up a bottle.
that’s a standard drugstore 2018 foundation. thanks for taking one for the team. they literally only sell ONE foundation…skin type doesn’t matter.
I remember seeing these ads EVERYWHERE on UA-cam and I wanted to buy it, but I'm SO glad that I never did 😭
My go to drugstore foundations are the Neutrogena skin clearing one when I have a break out, and the Maybelline Fit Me (I use matte and poreless and it makes my skin look really pretty) when my skin is normal. I’ve tried all kinds of expensive foundations and I always go back to the drugstore ones.
Really?! I can't. I love Born This Way, Nars Light Reflecting with skincare and Purlisse Ageless Glow *one at a time, lol* with Nikkia Joy velvet finishing powder and I'm NEVER going back to drug store.
My favorite ever foundation was the Black Label BB Cream by Dr Jarts. Unfortunately they discontinued it and it’s been years of me trying to find something similar and failing. So sad.
And you’re not wrong for doing that because being in the make up industry for 40+ years and selling make up in my boutique/hair studio I had some very very nice make up the only difference in drugstore foundation and boutique foundation is it has a different name on it. I’m just gonna throw out a number And tell you there’s six different companies that make all the foundations in the world and that’s where all these companies buy from and they just put their private label on it and I know this because I did it. The one makeup that I sold in my studio was by a company called THE BALM, I sold lots and lots of it before it became so well-known and was placed in many HIGH END Stores, they pulled it from the boutique atmosphere and put it in Sephora Ulta Kohl’s places like that, I haven’t bought any in quite some time, and I honestly would buy it online directly from them. But with all my experience in the cosmetic industry, that is by far the most reasonably priced and true to what it says, it will do make up there is on the market. The only difference is that at least when you go to a boutique atmosphere you can try all the different shades unlike the drugstore where you’re doing a crapshoot..
i bought the concealer about two years ago after seeing so many ads on instagram . i was 16 working part time so i was a bit hesitant because of the price of the concealer. it looked good initially when i applied it but it dried darker than it was and accentuated the wrinkles under my eye which i never really had with my usual concealers. i’ve had concealers below £10 that worked way better than il makiage.
Il Makiage is the kind of brand that relies on a mature audience that knows less than we do. They're in for a surprise in a few years and millennials reach that age demographic and the company can't trick no one anymore. Another make up brand that'll go under in 6 months lol
For real though. People like my mom. She was telling me about this "amazing" foundation she bought from Facebook that covers "everything". I was like, "is it Il Makiage?" 😂😂😂 She thinks everything on Facebook is real.
Huh. Mature audiences know straight out of the gate that it’s a scam and waste of money. Unless you mean 90 year olds with Alzheimer’s.
You would have to be referring to Baby Boomers, because I can assure you, those of us that are Gen X believe NOTHING! We are skeptical of EVERYTHING!!
Weird to read this. I'm 39 and in my experience people my age or older are often less influenced by their own insecurities or BS beauty ads they see on the internet.
This makeup brand has been around for a very long time. I remember seeing ads for it in Vogue back in early 90’s.
I personally think they are just desperate to rebrand.
I've been using their "Woke up like this" foundation for about a month and so far it's working really well for me, I was even feeling good about signing up for the sub. However, their marketing is ridiculous. I've already got a subscription to their foundation and their still flooding my inbox with ads. Since my initial order on March 20, I've gotten over 30 emails from them. And lots of them are things like "you've been selected to receive a full size gift" but when you follow the link it's with the purchase of a full size product (which wasn't clear in the email). I'm literally about to find a new foundation because i'm sick of being sold to so aggressively.
If your going to spend that kind of money on foundation, go with a trusted, reputable brand. Clinique makes great foundation, they haven't been in business all these years by scamming women and they've maintained their popularity without forcefeeding ads and offers everywhere.
I got this foundation and primer. It worked pretty good at first. I got compliments on it. I've only had it for a couple of months, but recently I've noticed my face having an orange hue to it 😭🤧
Me too!! Lol I’m like I don’t think it’s my shade anymore!
Same! I tried the foundation once and at first I was pretty impressed with the color match. I have very light, cool toned skin and most makeup brands lightest shade still looks like a bad self tanner on me. Unfortunately, this product seemed to change color over time and looked orange like the rest of em 🤷🏻♀️
See, the primer is what I’m interested in knowing how well it works…
@DebbieMason It was disappointing. It did not do what it said it was going to do. It was just like every other pore primer that I've used. I've been using a gripping primer from The Beauty Crop right now, and it's really nice. It definitely helps keep my makeup on throughout the day. It's moisturizing, which is exactly what I need. I received a small travel size in an IPSY bag last October and I still have it. A little goes a long way. When I finish It, I'm going to look into getting another one.
@ Thanks for sharing! You’re probably the first real review of it that I e read, lol.
People need to discuss how insane Il Makiage's email campaign is if you take their quiz but do not end up ordering anything from them. It has been MONTHS, and I am STILL getting emails from them about not ''missing out'' on buying their foundation!
I would just unfollow and contact them to stop sending me emails, but I am curious about just how long they will continue with this!
I think it’s been maybe around 7 years since I took their quiz and I still find their emails in my inbox. Soooo… they won’t give up 😅😂
@@SleepyDaisy99 That's what I was afraid of LOL!
All you have to do is scroll down to the bottom of the email and click on “unsubscribe”
@@StephanieMarie_89 I know how to unsubscribe; I was just curious to see how long they would continue to send emails to me after taking the quiz, Yet NOT ever purchasing from them.
Just a little experiment to see if and when Il Makiage would give up, of their own accord :)
I never trust random advertisements for makeup brands. I’m either buying well known brands or indie brands that have been vouched for by people i trust.
I'm sick of the adverts for this foundation brand. It doesn't make me want to buy especially now seeing this video. If it's too good to be true it usually is a scam. It's one of my pet hates with Facebook /Instagram /X etc constant pushing the same adverts. Thanks for the unbiased video. xx💖
I actually love this foundation
It looks incredibly natural, and when I did do the color match it matched me perfectly !
Same
We must be the minority. I am between shades and this matched me best and I have never broken up. I tried so many other brands, always break out or get an allergic reaction.
Same
I have both the concealer and the foundation and love them as well. I've bought tons of higher end - think Charlotte Tilbury and MAC foundation, as well as drugstore brands, and IL MAKIAGE WORKS great for me!! I have the " After Party" which I've had on a subscription for about 3 years. I just ordered the " Woke up like this" and it came in yesterday, so I'm going to try it tomm. I've never had ANY issues canceling, or getting charged after ive canceled and I check my bank account everyday. Also after I've canceled the 2 week try before you buy and when I went to return it for whatever reason, I was told to keep it, then got the money back and then got a $20 gift card. I love the company. I'm glad to see that you like their foundation too. ❤
no same, i’ve been using their foundation for years.
Omg I’m soooooooo happy someone is finally called this brand out! I purchased this foundation and it was absolutely awful.
She starts using the foundation at 15:40
Thank you!❤❤
THANK YOU! I’m 10 minutes in and she’s still just talking about how bad this product is. She talks at break-neck speed (a little hard to decipher at times), but it’s still tooooooo long of an intro before she tries the product. That’s what I really wanted to see. 🫤 I’m not going any farther with this review. 👎🏻
I cannot escape this ad on Pinterest ugh. Glad to see someone talking about it
I did the trial and i loved it. But i don't go through foundation so quickly so the subscription charged me the next month. I hurried up and emailed them asking if i could cancel the order. Not only did they release my funds, theyd already shipped the foundation and told me i could keep it for free. That stood out to me. As for deceptive marketing, i think most companies do that. It doesnt make it right, but here we are :/
They literally laughed at me when I asked for help with my order…
@@theexploraholic …over an email?
That’s a very typical/normal business response. This is my actual job lol. If it’s an error on “our” end (damaged in shipping,payment processing etc) we are obligated to let the customer keep the product. As for releasing your funds that’s also a very normal part of my job. We don’t want banks coming after us if the customer files a claim, and if multiple customers file claims that’s really bad for your business. Plus the bank has to launch an investigation which can take up to 2 months I believe. So it makes more sense to refund the customer or you risk making the situation worse. I hate to break it to you, but this is the bare minimum in customer service when it comes to online orders. I think people are so used to crappy service. So the bare minimum seems exceptional to them. But in reality this is the best course of action because it’s less work for us and the customer is happy.
Omg- your comment 😂 reminded me, to delay my Dear Brightly subscription again bc im just not going through it very fast - so you just saved me a bunch of $$ i can’t afford rn! Thank you! 😝🥴 just have had so much going on of course it slipped my mind 🤦♀️ i hate when you have to sign up for a subscription just to get a product you want :/ i just rather order a la carte if you will. I don’t have a dermatologist, and I wanted a nice retinol (the real stuff) product bc its just, past time for it in my life. & I really like their product & service it made it easy for me to get what I needed but ugh! Its so annoying having to remember to delay it all the time bc i probably only need to go through one bottle every six months or so bc i just tend to use it sparingly 😕🤷♀️ i should use it more but, im not quite in the habit yet & I avoid it if I know Im going to be in the sun bc it would cause me irritation 😕🤦♀️ such a DOH Homer moment 🤦♀️ so thankful I randonly landed here & saw this comment rn or I’d be on the line for another bottle shipping THIS month & i don’t need it nor can I afford it! :P the things we do for beauty 😕 :P
I haven’t tried it yet but I have a feeling Kjaer Weiss is what Il Makaige is trying to be :P Jane Iredale is nice too. I stick with either Bare Minerals or Jane Iredale & I really don’t bother with anything else anymore 🤷♀️ but I am still curious to try Kjaer Weiss (sp? :P ) its just pricey & need a bit fuller coverage for blemish scars 😕🤷♀️
I actually like this foundation. Best foundation match I've had. The coverage is average but I've been wearing it for years. I didn't believe the skin blur from the ad, but was curious nonetheless.
Edit: just wanted to say after reading the comments, I've never had an orange hue when using it. Its a nice natural finish and I set it with elf primer. Never knew people hated it so much.
Literally same!! I am dark skinned and this was the first foundation that truly matches my skin tone perfectly. I've been using this for years, found it through a friend, not any media campaign
I also bought it and have been happy with it. The color match was good and I like the primer. It makes my skin feel soft. All ads are bull.
I always assumed it was a scam but I remember like 3 years ago Sydney Sweeney used this foundation in her Vogue beauty secrets video. I was so confused, made me believe it was actually good quality foundation for a minute haha. Now I am thinking maybe she was paid to mention it? Not sure. It did look good on her skin though
A lot of the products used in those celebrity GRWM/skin care videos are sponsored. They have had exclusive product models, as well.
I've definitely had this shoved in my face on fb as well. I'm so glad you tried it so I didn't waste my money. Thank you Angelika 😊❤
I’m so glad you made this video, I’m so sick of seeing those lying adverts, knowing it’s bullshit.
Check the bad reviews before you buy, that’s where you see the truth about crap like this.
Thank you so much for this honest review! I was pretty sure the ad was edited, but when looking for reviews or even reading the comments in their posts most people seem to love it, so I was very confused and almost buying it. Glad I didn’t.
I tried it a few years ago and hated it. It asked for several foundation shades that match my complexion from other brands and I gave them 3 and it made my whole face yellow and made me break out lol horrible.
I remember seeing these ads EVERYWHERE back in the day when really thick full coverage foundation was the gold standard lol
A few years ago I got their trial version where I had 30 days to return it... it DESTROYED my face (patchy, oily and made me break out within the first week i had horribly painful acne everywhere) and I've dealt with trying to get rid of the scars and divets since then. When we contacted them trying to return it and not get charged for the full bottle.. they said they would send us return stuff, then never did. Contacted them over and over trying to get it returned by that 30 day mark to avoid the charges and they started ignoring me until the 30 days was up and they charged the card anyways. This company is a mess.
they sent me their 3 fairest shades and they still looked dark orange... i couldn't even tell you if the formula is good, because the colour was such a mess
Your eye make up is lovely! I’m so glad I watched this video about this product because I’ve come close to buying it many times. I do have one thought though. I’ve never gotten good smooth coverage when applying foundation with a sponge or brush. I’ve always applied my foundation with my hands to get a smooth even result. I’m just wondering if you would have had a better result with this particular product if you had applied with your hands. Everyone is different it what they prefer when it comes to coverage and application! Thanks so much for this video!
They turned off the comments because they are an Israeli company and they didn't like people pointing that out.
That explains it
Yeah, because harassing people based on where they're from is bigotry. I would've turned off the comments too
The ads for the sunless tanner is even worse!! I’ve tried almost every brand (back in the day I even did comparison videos on here lol) and I got sucked in to one of their tanner ads! It’s the worst! Completely orange! Not olive or brown at all. Big yikes.
my mom was so susceptible to their advertising and kept telling me to buy their concealer because it was the most revolutionary makeup product, but i was like, “mom, don’t believe everything you see online!” i’m fine with my good old drugstore concealer that has never let me down.
2:06 - I literally thought it was custom foundation. What a scam?!?! I thought the ads were a little aggressive.
Ugh tried it, first time I turned orange, changed my shade by doing the quiz to find a new shade match and what was wrong with the first one and picked it's to orange, second bottle came and I'm orange again lol and they're fairly far apart shade numbers so IDK. Bought the primer too, didn't do a damn thing! Cancelled my subscription! Like the brush it came with though 😂
My mom had to get a new card cause she bought foundation one time and they never stopped charging her and sending her more Atleast ONCE A WEEK for a couple months and no matter who we contacted they wouldn’t stop
Omg they do the same thing to me!! I hate it! I only bought it once and never signed up for any kind of subscription or anything....
Like 4 years ago after seeing a million ads for IL Makiage, I finally caved and gave it a try. I knew it wasn't gonna be great.. but it was just terrible. It felt like I was putting something on my face that I wasn't supposed to, my skin was getting itchy right off the bat. I am so shocked to STILL be seeing advertisements for this brand, and even more shocked it lasted this long to begin with.
They put all this time and money into scammy ads and scammy tactics, why not just put that effort and money into doing it better? Seems like a good way to have a short lasting business once everyone figures out it's bs.
Doing an edited Il Makiage social media ad is such Jan Levinson behavior.
Thank you for doing this video,, being so bombarded with the ads, I was tempted to try it. Had no idea about the scammyness of it all too. You saved us all!
they’ve been trying to sell me on this damn foundation for YEARS at this point. always knew it was too good to be true
2:57 “this person” 😭😭 No Jan Levinson Gould would not stand for that disrespect
I've been seeing these ads for like a year lol. I found the obvious filters/photoshopping hilarious
Oh my gosh, thank you for making this video. I was seriously thinking about getting that stuff. The ads really do make you feel like it’s almost impossible to believe so you gotta try it yourself and then you’re stuck with the stupid thing.
I bought this foundation YEARS ago, like at least 5 years, and I was not a fan. the shade match was good but I didn't like how it looked on my skin. I did the trial where they don't even charge you for like 14 days (not sure if that's still a thing) and I sent it back within that time frame. I later got a really nice customer service email asking me to give them another chance and a $50 gift card. I got lip products and they were ok but not my favorite. they definitely didn't have any kind of sketchy subscriptions at the time either
I bought the foundation in 2019. It's an ok foundation, my skin is dry so it didn't look the best on me, but I didn't feel scammed by it. idk why they market like they do.. i feel like it harms their reputation more than anything
You got me addicted to that darn sponge lol
So glad you did this because I got hit with these ads like crazy!!!! I did do the quiz like you did a few different times and did get 2 different shades. Did it again a couple weeks later and got the first shade again. I was so close to buying but so glad I didn't buy into the hype. I'm not really a foundation wearer and the appeal of the application looking like skin was the thing that made me want to buy. I'll stick with being able to get away with not wearing foundation or go with my tried and trued bare minerals. I do love elf so I'm going to try their new satin foundation. Or just use their halo glow filter alone when I want some coverage. But this product really is being pushed down everyone's throat and you can't believe everything you see.
Oh my god, are they the W.I.T.C.H. books behind you? I GREW UP ON THEM, forever an Irma stan
It actually works AMAZINGLY well for me. I have awful melasma all over my face and you'd never know it now that I use this. Maybe they should hire me 😂
The only thing I have from them is their disco fox eyeshadow palette, it was ridiculously expensive but luckily the shimmers are stunning and the mattes are some of the best I’ve ever used, they blend themselves. However I don’t think I’d buy from them again knowing how they advertise & run their business! With the ridiculous filters & the subscription service that is so difficult to cancel, no thank you!
It definitely looks so patchy, drying and streaky! Also I find most foundations look glowier/more dewy & natural when applied with a sponge and yet this foundation looked more matte, dry and heavy when applied with a sponge which is so odd!
Thanks for this! I’ve seen so many commercials pop up and - as you say here - they make it look like a miracle solution. I’ll stick with my own make-up since it works just fine.
I find the foundation okay, I bought it from an old ad a few years ago. I normally use a light foundation so I only use it for more coverage. I didn’t cancel, just changed my payment method to one that wouldn’t work 😂
I bought and return. The color was too ashy for tan skin. They offered return different color but when I try tiny amount my skin look so dry and matte even after prep my skin with hydrating skincare. So no for me
Thanks for saving me - i was just considering this foundation for my next purchase as i have yet to find a fpundation that i love.
Try the fenty foundations if you want full coverage. They are amazing. ❤
Chanel and shesiedo
that type of advertisement in the beginning with the obvious blurring is so common in china 😭
The quiz is to collect customer data to modify their product/marketing at the same time
There’s more than one ad for this brand floating around UA-cam that very obviously has blurring filters in full effect. One of them is so intensely blurred that when the actors hand briefly passes through the filtered spot while blending, you can no longer make out individual fingers. I was under the impression that there were laws in place that prevent this type of deceptive advertising, but they seemingly just continue to get away with it.
When I was first getting into makeup a few years back I got this foundation. It was my first real foundation and I was really excited to try it out…Girl, when I tell you I was ORANGE! I still have pictures from when I used this foundation and its genuinely embarrassing to look at lol. I was naive and easily influenced by a few too good to be true ads, don’t make the same mistake I did 😅
@3:17 Jan, did the candle business crash and burn? 😂😂
i don’t think it ever took off 😭😭
Yeah I bought it and it's good but definitely doesn't go on completely smooth and hide your pours, etc... I used it a couple times but for the price it's just not worth it imo.
I bought this foundation in college and first thing I noticed was that the packaging looked nothing like what they had shown in the ad. But also it didn’t do anything it claimed and it was super cakey and they had me submit several photos (this was probably 6 years ago or so) and it definitely did not match my skin AT ALL. But why I bought it was that I saw an ad where they covered up a tattoo perfectly. I was like hey if they can cover up a tattoo, they can cover up my acne! I was in a play so I needed some stage makeup anyway so I bought it and I looked orange like an Oompa Loompa…
Tried this years ago. Didn’t match my skin tone. They did send me a new one for free. Only one foundation, they just want information about your skin for what reason exactly? Bizarre. The foundation is alright but it’s not worth the money. Double wear is around the same price and a million times better
Double wear is the 🐐
sounds like MLM marketing tactics
In all fairness, I don’t think the shade match was good for you. It seems a little too light. I personally did not like this foundation at all. It just did nothing good for me and didn’t last all that long. I found the same issues toy were having. Patchy and stuck to dry areas.
you're sooooo pretty without makeup!! your makeup looks good every time, but wow i've never seen you without!
Thank you for making this, I was convinced by the ads cuz I didn’t realize they were filters & I’ve been wanting to order it but frustrating that it’s never on sale even on Black Friday, so glad I now know it’s in fact bullshit & never gave them my money
It’s an Israeli brand so we will be boycotting anyway
“Any normal mum…then when she’s finished she looks like Voldemort” ha ha 😂😊❤ brilliant
also good to know they are owned by israelis and their board has supported israel’s attacks on gaza. yet another reason to avoid il makiage at all costs
It’s not just getting engagement for rage bait, they are scammers preying on children and older people who don’t understand these technologies so they can’t even tell the ads are heavily edited. They can trick people who don’t have any media literacy. They take advantage of people who don’t know any better. It’s exploitative and sick in my opinion.
Please don't buy from this brand at all. They are Israeli owned
Now I’ll get the subscription, I like the foundation and didn’t know the brand is Israeli, but now that I know, I’ll sor sure purchase more of their products. Thank you for mention it.
Yes!!! I haven’t seen anyone talking about this brand (also haven’t gone out of my way to search..) but I almost fell for their marketing (roast me idc) and now every time I see an ad I’m like “who tf falls for this?” 😂
Not to mention the Zionism allegations
Thanks for reviewing it, I have been wondering about it for years now (before they started being so obviously ridiculous)
Ngl, been tempted by the ads. Thank you for this, staying far away from that mess
There is a gal Hot & Flashy and she did a tutorial on that makeup and she did a 3 day trial tutorial and she hated it and showed how it went on with different primers, moisturizers and eas still too drying and it was blotches and went settled in her lines something awful. She showed first applied then 5 hours then 10 hours. It looked horrible and made her look older. She ended returning it.
I actually used their foundation for like 2 years and loved it, unfortunately I have oily skin/large pores so when it gets hot outside the makeup separates in my T-zone. But that’s because it’s a silicone based foundation (most are, I have to use water-based) and those don’t work for my skin in hot weather, it’s not really the makeup’s fault. I still use it as stage makeup because it’s so full coverage.
I bought this foundation, and I'll be honest, I liked it. The only complaint I have is that it oxidizes. So, it made me look orange after a while of wearing. Which made me send it back.
Omg I remember them! I bought from them back in like 2017ish? If I remember correctly I think it was their "seamless shade match" that was their USP at the time? I don't think the filters were THAT bad at the time but maybe I was naive lol. I definitly remember that the shade match was appalling and the coverage wasn't all that. I only got a few uses out of it before ditching it.
i bought it twice then stopped after that as i was not that impressed, the price does not reflect the quality and i can buy a luxury brand for the same price
FIRST, THE FTC/FCC has received hundreds of complaints! I ordered the foundation. When my package arrived, it contained a concealer I never ordered. My order confirmation shows only the foundation ordered and nor did I receive a separate order confirmation. Il Makiage charged me for the concealer and said I had to pay for return shipping.
I’ve been getting ads for them on Snapchat and Facebook for years… I like makeup but I don’t wear it like ever and I don’t search up makeup ever so idk why I get the ads stoll
I bought my first IlMakiage foundation 2 years ago. The quiz matched me perfectly. The advertising may be over hyped for some, but I LOVE my foundation
I saw a bunch of Il Makiage ads but never bought in until I did a google search for what sort of foundation was good for dry flakey skin. There were so many people saying Il Makiage and I just trusted them to be real. For me I believe that for sure either bots or people paid to write that stuff. Absolute garbage in my opinion and I regret spending so much money on a bottle. The shade wasn't even a match but I didn't try to correct it because the formula was so trash for me and a color change wouldn't fix that. I'm glad people are spreading the word that this seems like a total scam.
I actually bought the foundation kit and was so disappointed as it was nothing even close. I get they used filters, but I didn't expect the foundation to erase my texture lol, I did hope though it would still be good but man, it was cakey, patchy, shade was off, just horrible. I then bought the spray foundation with primer, that is supposed to give you an airbrush look and it's just as bad.
I’m so glad you did this video! I nearly ordered it and money is tight. Thanks 🙏🏼
I remember trying this. I tried to order like 3 times and never got the correct shade match.