The UNSURPRISING DOWNFALL of Youthforia!
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- Опубліковано 27 вер 2024
- This video is Youthforia and their recent unsurprising downfall! Enjoy :)
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"We can't find a model who matches our darkest shade of foundation"
Yea, I wodner why 💀
Literally 😭
I’m so tired of the ceo saying they’re just a “tiny brand” as if they aren’t sold in ULTA! AND got money from mark cuban!! Don’t get me wrong, they’re not huge like an urban decay or fenty but there’s plenty of “tiny brands” that have inclusive shade ranges
I think a small business consists of a rather large amount of emoloyees, but to act like they're a tiny lil' smalltown business and have been on sharktank has always left a bad taste in my mouth.
@@wolffisuhonestly, I think they should have to claim the warehouse and factory workers in their worker count. Because, even if they're contacted through another company, they're so doing work for Youthforia.
They aren't a small company, they never have been.
I literally would get ads all the time on Snapchat and youtube too!!!! Like come on guys ACTUALLY tiny little indie brands aren't out here with huge constant ads like that.
If the only person who can wear your darkest shade is Shane Dawson in 2008 you should know there’s as issue
this made me laugh way harder than it should've
Absolutely ruthless 😂
Looool wow
girl ur so funny pls dont die
HAHAHAHAH
The packaging argument makes ZERO SENSE when the product OUTSIDE of the packaging is still 10 to 15 shades lighter than the website and cardboard packaging
Angelika’s out here double cleansing her face while black out and I can barely remember to do it sober 😭😭😂😂
SAME
“It was so difficult to find a model for this shade that we resorted to asking random people on the street” Then maybe there’s something wrong with the shade??? How do you expect people to buy it if you can’t even find anyone to model it??!
I think it was all for “winning” the darkest shade award, compared to other brands. I think that was the whole point of her comparing her foundation to Fenty, an actually inclusive brand.
"Really hard to find" black models in Miami, New York, and LA. Sure.
I really want to know what Youthforia was thinking when they made that dark pigmented foundation look like makeup for a minstrel show 😭
The problem is they weren’t thinking
“Ugh. Here, take this and stop complaining! You wanted the deepest shade? You got it! 🙄🙄🙄”
Releasing and later selling this shade for as long as they did sounds like a “F- you” to people who just asked for a better shade range.
"oh you want a dark shade so bad? fine take it" - youthforia probably
the owner’s apologies feel like she doesn’t really mean her apologies because she is like smirking when she speaks, it’s like when mean girls are forced to apologize to you but they think it’s funny. i can’t explain it lol. it also irritates me that she speaks three words and then cuts herself off with another audio clip like, is it really necessary?
its like shes thinking "im sorry you felt offended" rather than "im sorry for doing something offensive"
I get that exact same feeling from it I'm glad someone brought that up it bothers me soo much like, this is exactly what it feels like you described it perfectly
7:47 that has to be false advertising they dont even look remotely the same lol
IF they really couldn’t do more than 6 shades- cool dark, warm dark, cool medium, warm medium, cool light, warm light. The shade range is terrible but also Golloria in the first video even taking out the shade being abysmal even if she was that light she’s super cool toned and the fact that they didn’t even have warm and cool tones is ridiculous
Most brands just think all people past fair are warm tones fr 😭 every foundation is orange like a white girl with a spray tan
@@ambersmith2612 Seriously like they spend all this money on shade matching tech and still can't even figure out that tan/dark complexions doesn't equal warm tones. They need to hire one of those people who tells you what colors look good on you from your undertones to design the next launch.
This is a problem even with white foundations I'm not extremely pale but i tend to be more pink with a hint of yellow or orange and alot of shade bring out the orange way too much and make it look like a spray tan :/
I’ve been seeing everywhere that youthforia is a Korean skincare/makeup brand and POLITELY .. she's Asian American. Obviously she's still Asian I'm not saying she isn't but the only thing keeping the feel of this brand being "Korean based" is that the manufacturer is in South Korea. Which personally I just think it's weird anyways that everyone wants to go out of their way and say there's no dark skin tones there bc.. there are but I digress. Either way it's weird they did this it's insensitive and just embarrassing
If it was on shark tank I really don’t think it counts as anything other than an Asian American owned brand
It’s def not a Korean based company
@@emilyslicer2843 yess I agree ,, people are just saying they're Korean based and a Korean brand to excuse the lack of a shade range
I think because she cut her production time so short, she told her manufacturers to make the darkest shade they could as fast as possible and they took that literally and made black because it is the darkest shade but not quite what she meant and then she doubled down rather than just admitting she wasnt specific enough..idk
The process includes a lot of input from the person commissioning the project. At the end of the day, the manufacturer can't put out something that the owner didn't approve. I know you didn't mean it, but your explanation sounds like an excuse.
Sorry but this a VERY silly take, a brand is not going to let the manufacturer play pick n mix with the products they’re paying for 😅
@SFBL1 fully agree.
@Tthettai agree, specially a manufacturer specialized in make up
I have a problem with the fundamental concept of the company like, you’re not even supposed to sleep in your sunscreen let alone makeup?? I don’t think any dermatologist would recommend this
What does "can sleep in your makeup" mean to her? It's a concerning claim. But idk I could be judgy
Didnt the creator say she made it beause her husband doesnt like the way she looks without makeup in her sleep?? Not entirely sure, i dont use tiktok.
But yikes.
@@scopeawlI saw she said that her and her husband were long distance at first so she’d wear makeup on the long haul flights so she would have perfect makeup when she got off the plane. Doesn’t make sense to me bc you can do simple makeup before getting off the plane or when you arrive at the airport
@yvonnel1942 also its just me but someone being that crazy over your makeup where they expect you to wear it over long haul flights is kinda... yikes.
Even the darkest skinned person in the world will have warm undertones in their skin. It's what makes skin look like skin instead of, you know, plastic or stone.
Her doing the street casting this gives me the ick and idk why
"Have you ever thought about modeling?" gives me the same vibe scam/MLM pitches give me
it’s just so performative to me. you could put out a casting call and get them in your studio with lighting like you have with your other models, yknow? it’s the way the foundations don’t even match the people they found too.
I mean she’s literally shopping around a mall to find the darkest skinned black peiple she can…
The ballet flat example was so good
your rant about the 6 shades in the beginning, you literally took all the thoughts out of my brain and into words
It's litterally not that hard to make 2 light shades 2 tan and 2 dark and provide bottles for mixing foundation
Getting home after a night out and washing your face is the best feeling imo
You know what’s crazy? Had youthforia released ACTUAL mixer shades (dark, light, blue, red, yellow, etc.) as their apology while their darker shades were still being completed, that could’ve maybe saved her brand image. But she decided to INSULT an entire demographic by telling them they’re only worth a black face paint.
...That's so wild to me...I mean to be honest the original darkest shade seems like a medium-deep. I am kinda shook. Then the blatant disrespect is kinda unbelieveable.
The founder: “See if people liked it”. And by people she meant white people.
dark does not equal deep. in 2024, companies have NO excuse to not make deeper shades of foundations and concealers. completely agree with you, a company could have just 6 shades as long as those shades are across the range from fair to deep. youthforia is so disappointing for this, so glad i have never ever bought from them
when i saw the pointe shoe.... I WAS SAYING noooooo NOOOOOOOOOO OUT LOUD
I'm so happy you covered this. Seeing this shade made me so livid.
it enrages me that this wouldn't happen to light skintones, like no makeup brand would ever think of releasing a pure white foundation (that isn't for costumes or stage makeup)
Right? Imagine someone taking the 6 darkest shades and releasing those as your shade range and then when someone asks for more variety, you release a ghost white face paint. Absolutely wild
This definitely feels like an attempt at manufactured controversy to get people aware of the brand - to release that foundation, no one along the way said hey actually thats not acceptable?
You're so real for that bc I had no clue what youthforia was before I saw the first videos of people talking abt the darkest foundation
Unfortunately for them, that's backfiring in a big way, because now no one wants them. I went from rarely hearing about them and being neutral on them, to straight up not liking them. Before this, if I needed a product and they had it, I would have bought it. Now I'd rather go without or pay more to go with a different company.
@@transsnack
Yeah they dropped the ball hard, i don't think this was a pr attempt i think the ceo got petty and told them to just make paint
“No one said release 50 shades”
E.L James: “Yes, they did”
Stopp this made me snort out loud 😭
9:14 I seriously thought it may have been a packaging problem with like… one lot. But uh yeah that’s… shamefully bad
Why is she SMILING in the apology I cannottt
we NEED a makeup holy grails full face video 🤞
lori also compared the youthforia to vantablack paint on her pointe shoes and it was nearly the same shade, vantablack just absorbed more light than the foundation
Malicious compliance
Fake tan: i wear medical gloves when fake tanning, then I blend the tan from my arm to my wrist to the back of my hands using a brush so that it's a gentle gradient from tan to pale b/c i also wash my hands frequently. So when they're white it doesn't look so jarring.
i bought a fake tan brush a few days ago and will 100% do this!
I love how you have to explain how skin color works because there are way too many people who think that there are people walking around looking like the K cartridge from a printer.
Its 11:45pm here, I'm settling in bed after a long day w my makeup still on bc I feel like I'll pass away if I think about moving a muscle.
And then I am forced to go double cleanse bc Angelika clocked me. 😔✊
I don’t want to believe that she had malicious intentions, I just think her apologies seem very corporate, insincere, her wording very much screams avoiding responsibility, and blame shifting. This is probably why people stayed mad at her for so long.
People shouldn’t have to buy more than one . Let’s say they have my perfect shade at $40 but then my friend needs to buy two and spend $80 . No one should have to spend more to make their shade.
The excitement when you post is unmatched. I think we all have those UA-camrs - mine are Angelika and Kiki Chanel when she posts her long deep dive videos
Oh yeah Kiki and Angelika is my all time favorite down to earth youtubers who bring sense to everything 😂
My hands are always dry because I work in a kitchen. Get a travel sized bottle and put Lubriderm Advanced therapy lotion in. That stuff saved me
Rather than weaponized incompetence I'd say it's malicious compliance.
I do not need a bachelor's degree to know how to design a diverse and inclusive range of make-up foundation. Should I apply?
I don't understand why some makeup brands avoid expanding their makeup shade ranges like they could make so much more money
Edit: 26:22 sounds like they just dont want to do the research part and just want the glory, asking a lot from a person in one position imo
I love your ds collection!
could be mid panic attack heart rate at 130 and im still taking my makeup off
I'm glad you finally did a video on this! I've been WAITING!! ❤❤❤
The only people I would believe use that shade are the cosplayers doing blackface as that character from Hazbin Hotel
I forgot the name of the company but they make fiundarions in prectically every color of the rainbow- not just human skin tone but like literally pink, red, purple, green, etc and it's foundation- actual makeup, not just face paint.
I would choose them when I want tints/ mixers to lighten/darken/ tint my foundation.
Are they the one with the goth and clown bundles?
Ben Nye? Theyre a classic theater brand
Are you thinking of Sunset Makeup?
I can’t believe the owner is that ignorant. That’s complete cluelessness. I can’t even figure out what their motive would be except for implosion of their company.
Have to ask - what foundation are you wearing?? You’re skin is GLOWING in this video😍
i miss you 💗 hope you’re doing well!!!
Yeah! Our Queen just posted 📫! Go Ang 👑💎💎
A quick Google search revealed that there are 110 scientifically identified separate skin tones across the spectrum. It literally would not cost any make-up company extra effort to have their line-up start off with 11 shades that each "cover" 10 of the shades in the spectrum, and then fill in as they go.
The fact they used black pigment and not other colors to get to a deeper shade just proves how incompetent they are. It's basic color theory and they decided to not even bother 😭 Weaponized incompetence is real here and its gross.
One thing I still can’t understand with this… was why did Youthforia go tonight Dubai to do street castings???
I’m not saying that there aren’t deep skinned people living in Dubai, but looking at the ethnic breakdown of Dubai the percentage of expatriates from nations within the African, currently living/working in Dubai is considered low enough that they don’t seem to publish the statistics…
No joke they would have been more likely to track down an expatriate models of South Sudanese, Sudanese, Ethiopian, Congolese (DRC), and Ugandan heritages if they had Stayed in the USA.
If they actually wanted to do a street casting that would have given them a more accurate representation… they should have gone to one of those countries (but I get the impression there’s another potentially… sus reason they did not).
20 seconds in but girllll! You are glowwwing! Drop the base routine 🫶😍
The position they are creating for diversity is a joke. “Product development” is a gigantic job especially as a lead. I was expecting like a Diversity Manager. Someone who’s WHOLE job is to ensure inclusivity. Yes, product developers can do that if it’s a value and focus of the company, but considering their lack of thought before, and the long list of other responsibilities they have in that job description, they just needed an extra hand in expanding their brand, and are using this position as a “look guys we’re trying!!”
Will never support this brand lmao
Was waiting to hear from you about that topic😍
One of the worst parts I've noticed about this is white pepper either denying bipoc lived experience, debating their words and then centring themselves in comments but when anyone that's not a bipoc person says something then the comments are always all so supportive and lovely
This is actually infuriating. Especially her making that video trying to find a model, and at the beginning comparing their darkest shade to fentys darkest shade is diabolical. It seems like this woman only cares about shutting people up, and “winning” the darkest shade while not putting any thought or care into the actual product and people that will be using it. And this will be a self-fulfilling prophecy. No one will be able to use that darkest shade, she can’t find a model, she wont sell any, and then she’ll be able to say she was right that there isn’t a market.
It’s all about the thought here. If you get to the middle of your foundation shade range and it’s STILL BEIGE, you’ve got a problem. Darker skin tones deserve the same thought, care, and options as lighter skin tones. ALL foundation ranges have ENOUGH options for white people. We don’t even have to question if we have a shade, therefore the market will never be alienated. I don’t get why brands do this and alienate such a large population of people and expect to survive.
i feel you with the dry crusty hands from washing them too much
That makes a beautiful paint, but absolutely not a foundation.
The ballet shoe video is what sent me 💀
Girly, weekend in spain or from a can? Either way, you look absolutely stunning! That glowww? Stawwwpppp🖤🖤🖤
I don’t think any company wants to touch this anymore. It’s only sold on their own website. Still trying to go strong on. 🙄
So idiotic. A “proof of concept” release (to the public instead of a test group, and available in Ulta…) should allow more than just a handful of complexions to experiment with it to “make sure they even like the formula,” because otherwise your sample population is skewed - basic statistics there. How would you know any reports of people liking the formula are a collective and dependable representative of the possible customer base if only a selection of people and their skin tones and assorted complexion product needs are able to try it?
Like really, please stop trying to fake the funk.
Okay but WHY AREN'T THERE BLACK BALLET SHOES THO
Sometimes you can’t save someone or in this case, a brand, from themselves!
Her apology fell totally flat
how do you come up with a skit like that where you basically go outside to look for black people like you're some kind of stalker kidnapper and think it's a great idea...? it also feels like she took advantage of them for her own good and definitely didn't care
Why can't people just genuinely apologize and recognize what they did. I hate CEO apologies like this, girl literally sounds like that video where the girl was like "I cherished our season of friendship but things just aren't working anymore" like literally what is that????? I guarantee you this person does not know any black people with the way that they "apologized" like can you be normal and genuine for one second and just say hey we messed up, don't come at us with this "we were planning to change it" stuff or this "all I ever wanted for the brand" BS. Just acknowledge the mistake recognize why it needs to change and say what is going to be different. They messed up so many times here. And then after that terrible "apology" they go and release a literal black face shade. What is that. Say you don't have dark-skinned people on your team without saying you don't have dark skinned people on your team. Don't make a makeup company if you're going to be like this. Be normal, be inclusive. It doesn't mean it has to be complicated.
I can't believe what im seeing 😳!!!! Is this a joke?? Who in the eff thought that dark (pitch black) shade was ok to put on the market?? Im white but can still see how ridiculous this is!!! Even im offended!!!! I will never purchase anything from this brand, ever!! 🙄😒 @youthforia
I see that ballerina I see regularly on here as well. She also used the worlds blackest black paint, Sunsent makeups black foundation (or their facepaint, not sure which), and others as comparisons. The youthforia matches the black makeup from Sunset and the black acyrlic paints.
Like, the sharpie shoe has undertones (those undertone being bright purple, but hey, it's undertoned!) so why youthforia didn't use any undertones on their deepest shade baffles me. They obviously forgot to use their collective braincells for that (imo). Sharpie shoe being more inclusive than just the carbon black youthforia used wasn’t on my 2023 bingo because i was hoping a makeup brand would realise that a deep skintoned foundation doesn't equal literal black facepaint.
P.s. nah, I ain't checking if i spelt youthforia right or wrong, and yeah, I definitely spelt it multiple ways 😂 they didn't give a whole demographic the dignity of a foundation that matched them in a respectful and correct way, so I'm not giving the company the respect of spell checking their name. Tho, I did go and check to see if i was using demographic correctly 🤷🏼♀️
The owner freaks me out. She constantly looks like as if she's talking about her wedding or something.
Was not expecting a life of lori crossover episode
Imagine the only use for your foundation being painting BALLET SHOES
Just commenting for the algorithm ❤️
It is so EMBARRASSING for a brand to put all of this out there, "trying" to find a deeper shade and just creating face paint. It either shows no commitment or not knowing what they're doing. Maybe even both.
Love your lip product! What are you wearing?
Charlotte Tilbury iconic nude lip liner and Hourglass click up lip gloss in Desire x
can you pleasee do a book tour, your book collection looks so cool!😖
This is my book channel + video of me setting up the bookshelf when I moved in! ua-cam.com/video/gk_6I0vuEZQ/v-deo.htmlsi=PJUcVRYk7oMOt43T
@@angelikamakeup STOP TYSMM
I was screaming “weaponized incompetence” 😂
can you talk about how popular youtubers like tati and jeffree star are dried up and on tiktok live promoting cheap products because their careers flopped?
I knew it would make an excellent shoe polish! 😂😂
Sorry to laugh, just trying to bring light to a horrible situation.
Releasing that shade of foundation feels like they are taunting the black community. It came across as deeply disrespectful.
While I agree with the majority of your statement here, I disagree that small brands have to/should start with a wide range and expect people to mix. That requires double the investment which means many many fewer customers. A small range that matches a significant proportion of the US and Canadian population (which I’m pretty sure is where shark tank products are primarily sold) makes sense. Then a significant number of people can buy one bottle, then spread the word about the quality. A new brand won’t get that early buzz if everyone except for those six shots in the dark has to buy two.
I swear Mark Cuban is quitting Shark Tank because of this investment, also 6 shades costs $30-40k, let’s even go up to $60k for custom packaging, to develop and produce a MOQ, they had more money than that…they aren’t that small of a company and their margins aren’t that low; I have also seen two separate examples of 4-shade shade ranges that go fully from light to dark; her apologies sound like they’re coming through clenched teeth; it doesn’t take 24 months to know that straight up pure black colored people do not exist…
This is the brand being super rude and throwing blackface into the African makeup community
I don't even think that could be a contour for people with very dark skin. Like maybe????? But there's no undertones or anything so how would that look good? It would just look really gray, I literally don't see how anyone could use this whatsoever. I agree the way she said remove it from shelves. She said it herself it's literally minstrel show black, there is no excuse for this. As a white person I am dumbfounded. Literally anyone could do better. There is genuinely no excuse for this. It's completely baffling.
ugh my biggest pet peeve is when there’s 1000 cuts in the video that CUTS OFF THE WORDS THEYRE SAYING like you’re a CEO pls be competent at least!!! jesus
Honestly it seems like the owner is actually making a mockery of making an inclusive darkest shade
i know it’s not even close to the biggest issue but it bothers me so much that their tagline is makeup you can sleep in, like i know they just mean that it has “skin friendly” ingredients but don’t advertise it like that ??
“This is Korean based”
The owner is Korean AMERICAN and being sold at ULTA
She should of just sold it in Korea.
At least it's not actually actively black face paint. But genuinely so hard to make shades for dark girls???
it takes inviting a handful of very dark skinned models or just girls off of the street. I'm a very pale white person myself and I still 10000% don't get where the disconnect is????
OH NEVERMIND IT WAS THEM. BLACK DOESN'T BLEND TO BROWN WTHHHH
To add insult to injury, shade 600 is not even foundation shade. It is straight up black iron oxide which is used in black face paint.
All deep skin tones are various shades of brown. Not black!
Brown foundations will have various degrees of different colours to give natural skin undertones from yellow, red, blue, olive etc.
Because guess what? Black peoples like White people have differing undertones.
I have a work colleague, who enjoys make up as much as I do We sometimes go to Boots and Space NK at lunch to see what stuff is in. She is very fair as in Casper as she says. She has a lot of difficulty in finding a foundation light enough for her. Some brands just can’t get her undertone right. It will be yellow and will oxidise to orange on her. I literally have more success in finding foundations than she does in most major brands.
Even some brands that don’t make dark skin shades don’t seem to cater to her. The brands she has found do tend to be the more pricier brands found in Space NK
I have limited brands available to me on the high street. But the ones I do find, i can get a shade close enough.
My colleague has all the brands available to her but finding her shade with the right undertone is a huge headache.
It’s all interesting to me.
Oh dang, I’m early 😭😭
It just makes me wonder if they even know what a color wheel is like pitch black really?? There’s like no excuse for that
Pure black foundation is crazy
If you're scrambling at the very last minute to find ONE person who matches the shade, you clearly never put the shade on human skin during testing. Otherwise, you'd already have someone, or several someones, who shade match.
the only people that foundation would work for is cosplayers if they like the formula lol
The founder was full of complete and utter bu// $h/t. I watched Jen Luv’s video on this topic and the owner of the brand does not come off good. She waited how long before she took the undertoneless shade off the market and her apology rang hollow IMHO.