Cream & Sugar Blonde Hair Color Formula and Step-by-Step

When LA celebrity colorist, Denis De Souza, wants to unveil a honey of a blonde on his high-profile clients -- something sweet, shining, and sophisticated -- he turns to Blonde Life Hyper Hi Lift with AriPlex technology, the healthiest way to take blonde to new heights. This nourishing superpower brings out the dimension of Denis's blended shadow-root technique, sealing in moisture, softness, and shine for up to 30 shampoos. Watch the blonde come to life!

[@jodiewagner9226]

Does this work on grey??

[@bodyjewels]

You are the Best. I ADORE YOU and your video..I love Joico products. #joico