Scorpion Survey Highlights Growing Frustrations with Google Search

In a recent survey by marketing firm Scorpion, consumers have voiced increasing frustrations with Google search results. The survey revealed that users are spending more time sifting through results than five years ago. Top complaints include the need to refine queries repeatedly, excessive scrolling, and visiting multiple websites to find desired information. This aligns with ongoing industry discussions about the declining quality of Google's search experience.
Tom Capper’s keynote at MozCon highlighted additional challenges for SEOs, including the difficulty of achieving visibility amidst aggressive monetization and AI-driven content. Google’s numerous proprietary modules in search results are making it harder for users to find straightforward information, adding to their dissatisfaction.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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