Rand Fishkin interview on the importance and learnings from the Google Search Leak

Rand helps us explore the implications of the Google Web Search leak and how it impacts our understanding of how the search ranking aglo actually works
This week we interviewed Rand Fishkin of SparkToro on the details and importance of the Google Search API leak. In discussing the “biggest leak of the last 25 years” we look at
-How it provides SEO practitioners with menu of possible experiments to explore
-The role of Chrome as a source for click through data and what it means for link builders
-How this click through data seems to be one of the most important ranking factors
-Why links on low performing pages have absolutely no value and thus why many citations no longer do either
-Whether Ad clicks might in fact influence rank
-How should we think about “web references” aka mentions vs Links
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
EP 159 Near Memo YT

[@jeffreymagner1295]

Add Andrew Shotland - and this group is like the Mt. Rushmore of Local SEO going back many years! I have heard that folks still use PR services and have success from it - but I never believed them really - now maybe this will be the rebirth of PR Web.

[@nearmedia2935]

Mt Rushmore is a bit much, plus there is only room for 4. 🤪
The PR Web is worth a test! Let us know the outcome.

[@AndySimpson1969]

Great interview, good to see you all in one room...it was a pity it had to finish, you were all just getting started.

[@nearmedia2935]

Thanks!!

[@mileusna]

Good insights. I have already read a lot about this leak but I think these are the most important findings, at least for now.

[@nearmedia2935]

Thank you.

[@Nuggiesoftruth]

@@nearmedia2935I’m not sure where to find the git? Any help if welcome

[@VirtualTourPhotographer]

Interesting question around the issue of alternate chromium built browsers. There's few out there including one I use that stress their privacy and safety away from the prying eyes of Google. But what if that's not the case?

[@nearmedia2935]

My sense is that it would be dependent on how careful the browser developer is. Google does very little out of the goodness of their hearts.

[@Nuggiesoftruth]

@@nearmedia2935well it’s also if the other browsers using chromium are used.

[@Nuggiesoftruth]

What are the names of everyone that in this interview?

[@nearmedia2935]

Mike Blumenthal, David Mihm, Greg Sterling & Rand Fishkin