3 Local Takeaways from the Google API Leak

A recently leaked GitHub repository revealed extensive insights into Google's algorithm, highlighting 14,000 attributes and numerous modules that influence search results. This leak, analyzed by Rand Fishkin and Mike King, suggests that Google tracks a wide array of data points from websites, Google Maps features, and UA-cam videos to entities.
The significance of 'nav boost' and the 'CRaPS' click-through algorithm, which impact page rankings based on user interactions. Additionally, Google tracks location relevance at a page level, encouraging businesses to create localized content silos for better search performance.
The leak underscores the importance of linking high-traffic pages to target pages and creating localized versions of national content to improve site architecture. It also suggests that local mentions in reputable publications can boost a business's online presence.
Listen in for actionable insights for businesses aiming to optimize their local SEO efforts.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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