The dark magic of communication - How we manipulate others | Christopher Cummings | TEDxNTU

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  • Опубліковано 2 кві 2017
  • Communication is a seemingly magical process that affords us the ability to understand one another through the use of our voice and body. However, the magic of communication can be used either benevolently or maliciously. This TEDx talk delves into the magic of communication and highlights how communication is used strategically to influence people to make decisions that they would not have otherwise.
    Serving as Assistant Professor at NTU’s Wee Kim Wee School of Communication & Information, Dr. Cummings’s teaches Strategic Communications, while carrying out research into the critical role that communication plays in decision-making processes in the medical industry. Through his talk, he unravels the magic behind communications, revealing to the audience the coercive trick of communication.
    This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

КОМЕНТАРІ • 222

  • @lemisfameica6171
    @lemisfameica6171 Місяць тому +133

    Anyone from Instagram 😂

  • @sandeepkamboj8461
    @sandeepkamboj8461 Місяць тому +170

    Any one of 2024

  • @hendrixtarantado2114
    @hendrixtarantado2114 3 роки тому +330

    Ive always been fascinated with people who knows how to talk their way in or out of any situation. When u already know they're lying but still convinced u to believe anyways. Like they know what to say to get the reaction they want. Its all mind games i guess.😐👍✌️🙏

    • @Thedreamer20015
      @Thedreamer20015 2 роки тому +12

      I often end up surprising myself when I am successful. I recently got a message from my school telling me I had to take a 12-month break cause my GPA wasn't very good but that I could appeal it. I knew that if I had a meeting over my computer or over email I wasn't going to be able to make a good case but I knew that if I could get an in-person meeting, I would be able to use my charm and be successful. I could tell that she was eating up every single word I was saying and I did mean some of it but I embellished it unbelievably to what she would've most likely wanted to hear, I could just feel her buying my story as time passed, I left her office with the biggest smile on my face as I knew I killed it. I got my letter or reinstatement a couple days ago.

    • @noompsieOG
      @noompsieOG Рік тому +8

      I’m fascinated by the people who are so susceptible to being manipulated so easily , even when it’s blatantly obvious to them

    • @B.P._
      @B.P._ 8 місяців тому

      @@noompsieOGIt’s called propaganda and it was legalized under the US population during the Obama administration.

    • @jaquicx9500
      @jaquicx9500 7 місяців тому +1

      I agree with both of yall. I wonder what others think of this moral scenario: what if you know someone better than they know themselves; is it wrong to manipulate them into getting what they want?

    • @sayhitodevil9781
      @sayhitodevil9781 7 місяців тому

      ​@@Thedreamer20015that's the skill I want men😢

  • @melmac3464
    @melmac3464 8 місяців тому +55

    If you want to learn great ways of communication watch The Wizard of Words. He's a communication genius. And his videos are easily understood and to the point. I can't believe how amazing of a communicator I have become. ❤ This video did nothing but confuse me. Lol

  • @carlosmdemu4840
    @carlosmdemu4840 3 роки тому +15

    I don't know what was looking for and come across with such mindful presentation. Thank you for the lesson

  • @lowellconnell
    @lowellconnell 6 років тому +185

    Well spoken.
    We are bombarded with hate propaganda and fear inducing tactics on an hourly basis, it is constantly communicated to us and it corrodes or 'affects' perspective.

    • @zes7215
      @zes7215 6 років тому +3

      wrg, not fear inducing, no fear etc for such or anyx

    • @NighthawkX02
      @NighthawkX02 5 років тому +7

      Think about music, what it does to us if we consume the wrong music

    • @mattziegler2969
      @mattziegler2969 2 роки тому +1

      Name a single instance when hate was deceminated through Official Establishment Tactics. I won't ask you back up your claim about "hourly bombardment" just name one instance in which hate was given an official platform.

    • @lowellconnell
      @lowellconnell 2 роки тому

      @@mattziegler2969 I'm going to take a stab in the dark and guess you're not a Muslim? It may be subtle, it may be suggestive, you may not perceive it as hateful, but in essence, it's there.
      I only hope you take off the blinkers and question the authority which tells you it knows what's in your best interest, better than you do yourself.

    • @mattziegler2969
      @mattziegler2969 2 роки тому

      @@lowellconnell I'm not a Muslim; I am an Atheist. And all I'm asking for is a single example of a time when Racial Hatred was given an official platform. I don't want to hear about a bunch of stuff that I'm too blind to notice. I want you to describe what I'm too blind to see, specifically

  • @williamcompitello2302
    @williamcompitello2302 3 роки тому +25

    Treating ultimatums as universal truths also works.
    "I ALWAYS do this and NOBODY will EVER be PERFECT at it!"
    Versus this,
    "I usually do this and not many will reach my level at it."

  • @abidhussain7190
    @abidhussain7190 8 місяців тому +3

    Thank you. You were well prepared and meaningful

  • @kimberleyjordan3462
    @kimberleyjordan3462 2 роки тому +2

    very good approach, Thank you professor Omar for this reflection,
    Kimberley

  • @acitizen9824
    @acitizen9824 4 роки тому +76

    Excellent presentation, I could not have put it into better words. It is very hard to express this to others sometimes, and you have rolled it up beautifully. Bravo!

  • @yerielsantosrodriguez9592
    @yerielsantosrodriguez9592 4 роки тому +4

    This is priceless.

  • @TheSmartAsz
    @TheSmartAsz 2 роки тому +4

    So relevant to society today!

  • @joshuamokaya4049
    @joshuamokaya4049 3 роки тому +69

    Wow i like this guy he has opened my eyes to trancend beyond limitless as a manipulator....wow wow wow...knowledge in power.....weapon

    • @NeyuhB123
      @NeyuhB123 2 роки тому +1

      I feel the same way. Just not so happy about the barriers caused by fear to in the minds of generations of people. Not so happy about ASD.

  • @eternity2913
    @eternity2913 9 місяців тому +2

    A very great message and moreover magnificent execution and presentation😀

  • @muskduh
    @muskduh 2 роки тому

    thanks for the video!

  • @mutahi63
    @mutahi63 3 місяці тому

    Best explanation on how to communicate complex diseases like Mad Cow Disease. Will use this in my classes.

  • @HMSkillBuilders
    @HMSkillBuilders 4 роки тому +11

    magnitude and probability...affects generally are primal emotions ...fear, happy, sad, mad, glad spectrum

  • @frigglefragglefunk
    @frigglefragglefunk 6 років тому +23

    This is very interesting. All successful artists in the modern world do this

  • @shikherkanodia533
    @shikherkanodia533 2 роки тому

    Amazing

  • @rajibbhaskar.fluency
    @rajibbhaskar.fluency 2 роки тому +2

    excellent

  • @candysummer4005
    @candysummer4005 4 роки тому +12

    I thought the talk was very well presented and interesting.

  • @arvindchitoor9007
    @arvindchitoor9007 12 днів тому

    Wow. Proof. It's a blast of knowledge. 😊❤ This will help someone definitely who are in sales, business, Health care,etc. 😊

  • @ellemaio8186
    @ellemaio8186 3 роки тому +4

    I thought I would actually learn something I can use... obviously in a good way.

  • @vibratehigher2441
    @vibratehigher2441 3 роки тому

    Thanks

  • @jacky663
    @jacky663 4 роки тому +6

    I was totally wring in this first test. I named it exactly the other way around

  • @brinellekaduda
    @brinellekaduda 6 років тому +13

    very informative and interesting

  • @theunfair8925
    @theunfair8925 5 років тому +38

    *Manipulation intensifies*

  • @antoniodossantos5960
    @antoniodossantos5960 2 роки тому

    Interesting 🌎

  • @TheSquidNinja
    @TheSquidNinja 2 роки тому +2

    A loooot of people need to learn about risk assessment right now.

  • @AhmedALI-yd5wn
    @AhmedALI-yd5wn 3 роки тому +2

    You got me start with Kiki and babo as it looks like bobbling figure. Got me. Lool

  • @realityrealized8370
    @realityrealized8370 5 років тому +42

    Extremely important and relevant information and great presentation good sir very well communicated.
    Thank you.

  • @tiaturnbullchampionscoachi9587
    @tiaturnbullchampionscoachi9587 5 років тому +14

    How is it possible that this had 34,000 views and only 17 comments? Maybe because when I first started watching I thought it was going to be amazing I love communication and this guy is really good looking. He was off to a good start but the end didn't pack a punch that I would have liked. I guess the message is that we should fear some things more and fear other things less and the label we give them causes us to fear more or less? I wish there could have been more examples of how language is used to manipulate us such as the marketing of Edward Bernaise etc.. I would have liked to learn more about what it is, how to recognize language when ot is being used to manipulate and what we can do about it. I mean he is in the medical industry right? That industry uses advertising to get people to pay for pharmaceuticals, maybe we'll hear some shocking medical truth from Mr. Cummins once he is no longer getting the paycheck? Great presentation and speaker style, a bit of news and not much deep content.

  • @143prettycool
    @143prettycool 2 роки тому

    Explained the process well. But where this can be viewed by common people.

  • @Dehuu_music
    @Dehuu_music 13 днів тому +1

    from communication to biology

  • @moderndaythinker3897
    @moderndaythinker3897 4 роки тому +4

    He needs to write a book!

  • @hahahahdbdhds6308
    @hahahahdbdhds6308 4 роки тому +2

    I listen to this and took nothing away

  • @Awakened133
    @Awakened133 3 роки тому +2

    Georgetown knows how to do that. For sure

  • @user-hf2bp3qq8w
    @user-hf2bp3qq8w 6 років тому +2

    Brilliant ...!

  • @sillylittlebirds6259
    @sillylittlebirds6259 5 років тому +2

    💡

  • @pihubhatnagar790
    @pihubhatnagar790 3 роки тому +30

    Am I the only one who actually called Boba Kiki n Kiki Boba??

  • @302_abhranil5
    @302_abhranil5 9 місяців тому +2

    Even the cameraman was scared then he was like "boo"

  • @120upsc
    @120upsc 8 місяців тому +4

    Doctors are one of the examples.

  • @user-bl6hq5cu5d
    @user-bl6hq5cu5d 6 місяців тому

  • @yerielsantosrodriguez9592
    @yerielsantosrodriguez9592 4 роки тому +4

    He looks excited; I can see it. 🤨

  • @sevara_m
    @sevara_m 7 місяців тому

    👏👏

  • @wolfievh6035
    @wolfievh6035 2 роки тому +2

    I don’t really understand what he is trying to explain with all these examples, can someone explain?

  • @cpr3296
    @cpr3296 Місяць тому

    Could anyone give the summary of this conversation?

  • @HelLo-dl4ne
    @HelLo-dl4ne 4 роки тому +18

    17:47 well.. he must be living the life right now with the corona sh*t.

    • @gustavodiaz1570
      @gustavodiaz1570 4 роки тому

      This was great, thanks, I been tryin to find out about "reprogramme your mind" for a while now, and I think this has helped. Ever heard of - Giyoe Fonogan Builder - (just google it ) ? Ive heard some super things about it and my partner got excellent success with it.

  • @mightymime6489
    @mightymime6489 4 роки тому +2

    I gave the shapes personaluty and got the names opposite of what he thought.

    • @ajbrown8075
      @ajbrown8075 4 роки тому

      I believe that was the whole point of the talk...

  • @jjones22
    @jjones22 4 місяці тому

    I think he's telling us to communicate in understandable language

  • @ziyarizvi4567
    @ziyarizvi4567 4 місяці тому

    There should be English subtitles for better understanding.....

  • @JBrown-nj9zv
    @JBrown-nj9zv 5 років тому +8

    I named the shapes opposite

    • @pihubhatnagar790
      @pihubhatnagar790 3 роки тому

      exactly n I was like, how did everyone else actually said the same thing!!!!!

  • @jiangel4980
    @jiangel4980 6 років тому +12

    Where is ted?

  • @SoniaColonGuilfuchi
    @SoniaColonGuilfuchi 3 роки тому

    I am beside myself and interested in why I chose differently on instant sight. I associated Boba with the word "Pow" or "Bam" inside and thought Boba. The Kiki seems groovy like the 70's. I felt this a cool name for then. what does it mean to be different here? lol..okay listening to the rest now.

  • @orly360
    @orly360 4 роки тому +16

    Ok when he screamed he got me. Headphones 💀

  • @toluwanimibankole2345
    @toluwanimibankole2345 2 роки тому +3

    Set the speed to 1.5x

  • @DucNguyen-sd4mn
    @DucNguyen-sd4mn 7 місяців тому

    I find myself confused of what the message of this video is so I want to write it down in case I'm wrong so people can correct me. It is about manipulating people using the method of, let's say, hot and cold, which refers to a pattern of behavior where one alternates between warm, engaging behavior and distant, disinterested behavior?

  • @good__enough
    @good__enough 3 роки тому +2

    Okay, but ... what I wanna know is how to recognize when someone is manipulating me. How do you recognize manipulation Right Away?

    • @chicolico9096
      @chicolico9096 3 роки тому

      Government is doing this when we speak....

    • @143prettycool
      @143prettycool 2 роки тому

      @@chicolico9096 how can we see this in public

  • @julzhotti5466
    @julzhotti5466 2 роки тому

    I honestly had no idea what name to call what shape, therefore his experiment didnt work on me & now I dont understand the concept

  • @yunnan9109
    @yunnan9109 4 роки тому +2

    That test works only on people who are from countries that use Latin alphabets. The shapes shown correlate with how the words are spelled. Nothing to do with how it sounds. Both Kikki and Boba are spelled respectively with K and B. Therefore people in the audience associated the shapes of the letters with the shapes of the shapes. K is spiky and B is round. Try that in Asia and you'll see different results.

    • @guydan
      @guydan 4 роки тому +1

      Yun Nan I went off of how they sounded and consequently felt to me.

    • @KamranKhan-kg8ed
      @KamranKhan-kg8ed 4 роки тому

      When the words are said to you, you don't think of the image of the alphabets immediately but you can name the shapes.

    • @factswala2852
      @factswala2852 8 місяців тому

      I am from asia nd it works on me

    • @yathishb7954
      @yathishb7954 8 місяців тому

      Baba is South Korean drink ,famous in all over the Asia, so it works on them

  • @AZTigerMMA
    @AZTigerMMA 3 роки тому

    Where did he go to school they talked about the ear bones haha

  • @dannac_8888
    @dannac_8888 5 років тому +40

    Great jellyfish imitation... 😉

    • @mikeypolo12
      @mikeypolo12 4 роки тому +3

      Mind blowing how the room didn't fill of laughter lol. I saw your comment before I seen spongebobs net filler, I was patiently waiting to understand your words. Was not disappointed !

  • @dexteremrit3130
    @dexteremrit3130 Рік тому +2

    I am a bit concerned over what many deep an intelligent pres!

  • @arlencepeda9974
    @arlencepeda9974 3 роки тому

    I actually didn't get keke and boba right. Is something wrong?

  • @Sven_Ark
    @Sven_Ark 7 днів тому

    Even the camera man flinched 😅

  • @r.i.p.4485
    @r.i.p.4485 3 роки тому +8

    It's called spelling for a reason. Wink Wink, Hint Hint.

    • @ony583
      @ony583 3 роки тому

      I'll cast a spell on you.

  • @user-nk6ie3vm3p
    @user-nk6ie3vm3p 9 місяців тому

    okay

  • @o0o-jd-o0o95
    @o0o-jd-o0o95 2 роки тому +2

    I definitely picked the same as well Kiki sounds like a name that's got sharp points whereas boba sounds rounded off EDIT: I also stopped the video immediately after he said which is which before he went on to explain why and I find that kind of funny now haha because that was my exact train of thought

  • @jackaltun8632
    @jackaltun8632 5 років тому +6

    Manipulation
    It wont let me go.
    Heywire ,pliers.

  • @nothing80400
    @nothing80400 4 роки тому

    The " rights of Englishmen " are the perceived traditional rights FOR ALL THAT WANT TO EVOLVE IN OPENED LEVEL OF DEVELOPMENT of English subjects and later English speaking subjects of the AMERICANS THAT WANT MORE THAN ONLY BASSIC COMMUNITY .

  • @talhaabbas5832
    @talhaabbas5832 2 роки тому

    I wish if I could greet this guy in real life

  • @staceynorton8297
    @staceynorton8297 2 роки тому

    My answer would have been I don’t know, to the shape because I didn’t

  • @Nildaem
    @Nildaem 2 роки тому

    I figured boba sounds like BaBoom! And kiki has a bubbly personality

  • @d159inu
    @d159inu 3 роки тому +3

    Bible says magic, witchcraft, sorcery, is usurping the Lords will. Lying and manipulating others is an example of this.

    • @Rivaldomphela
      @Rivaldomphela 29 днів тому

      Exactly what I was thinking when watching this video....this is purely wrong infront of GOD

  • @fa6fa6f36
    @fa6fa6f36 3 дні тому

    So we get bossesed about someone because we fear loosing him, we have childhood lack of acceptance

  • @christopherburton322
    @christopherburton322 7 місяців тому

    Sounds like everything he’s talking about related to the fearmongering and the psychological warfare that we’ve been thur for the last 3 years.

  • @ThomasCusumano
    @ThomasCusumano 9 місяців тому

    Right?

  • @lightyagami570
    @lightyagami570 6 місяців тому

    Willson fisk?

  • @urbanwarchief
    @urbanwarchief 3 роки тому +2

    I like to believe bards had the power of communication, they had a song that riled up the party they were leading.

  • @claravoyant4061
    @claravoyant4061 2 роки тому +2

    Some people are magical. Most commutation is non verbal . As a Norse and last of the pagan Roma Lithuanian pagan . And PR its second nature to me

  • @coppersense999
    @coppersense999 6 років тому +2

    My takeaway? What is RAYON??! Lol I am programmed I guess.

    • @ghostofachance8055
      @ghostofachance8055 5 років тому

      B. Colwell rayon is a type of fabric. I think it was Radon! Radon is an unhealthy and dangerous invisible gas.

  • @elenekobelashvili678
    @elenekobelashvili678 4 роки тому +2

    when he started to talk ab showing up in my clothet at 3 in the morning, was terrifying cause surly he's good speaker but he's face kinds creeps me out, little bit scary. handsome but scary )

  • @siglawooify
    @siglawooify 14 днів тому

    Thank you for this. But i am almost done with that mountain top cabin stacked with unperishable food

  • @cuneytbozok
    @cuneytbozok 5 років тому

    "Silivri" ile korkutulan biz, tanıdık geldi.

    • @djrobbie7717
      @djrobbie7717 4 роки тому

      Kalabalık akvaryumlardan çıkarsan, silivriyi unutucak hale gelebilirsin.

  • @Priz.Ratbrains
    @Priz.Ratbrains 5 років тому +4

    11:22

  • @maxmagnum73
    @maxmagnum73 4 роки тому +1

    So what's your point it doesn't make sense!

    • @pihubhatnagar790
      @pihubhatnagar790 3 роки тому

      lol yeahh!! this was not what it said it was!!

  • @yijjaj
    @yijjaj 2 роки тому

    For example: plan de mia

  • @antiheroine3611
    @antiheroine3611 2 роки тому +2

    Am I the only one who made Kiki the cuter, blobby shape?

  • @soukainaboussaad2242
    @soukainaboussaad2242 Рік тому

    can i find this conference in the Official website of TEDEX? if yeah ,,please write the link for me and thank you

  • @flopfun6115
    @flopfun6115 8 місяців тому

    Its completely revovling around health as he's a health specialist. You wont get what ur looking for in this video

  • @connormacleod6419
    @connormacleod6419 2 роки тому

    Just giving up the whole game here

  • @motaz7453
    @motaz7453 8 місяців тому

    Can someone give me the moral of the video

  • @hateliedecieve
    @hateliedecieve 3 роки тому

    Using Robert Plutchik's Wheel of Emotions without giving him credit...

  • @user-iu1jg6ej4r
    @user-iu1jg6ej4r 3 роки тому +6

    This is what witches use to manipulating the mind

  • @jasonrivera6842
    @jasonrivera6842 3 роки тому +2

    Paper cuts hurt

  • @Isaiah-ft5nx
    @Isaiah-ft5nx 2 роки тому

    Imagine if the public understood this simple concept.... Would the bug even exist?

  • @oonooooooooo
    @oonooooooooo 3 роки тому

    he looks like damien from mean girls

  • @eviesyd
    @eviesyd 5 років тому +4

    It is not a good idea to watch this and jogging on the treadmill lol

  • @johnswick6758
    @johnswick6758 Рік тому

    Profesional Pathologist, we should see if he has a brochure he mail. Door hangers or something I. Down to sell some deliverance

  • @destaniwomack1955
    @destaniwomack1955 3 роки тому +3

    I chose boba as the name for the first shape and keke as the name of the other shape. Does that mean I can't be manipulated 😳