Thank you so much for all the feedback and encouragement 🎉! We will try to pay it back to you soon with more videos about the sports industry. Make sure to also subscribe to our weekly newsletter: athleticinterest.substack.com/ 📰
bruder der energy ist nicht deren einzige einkommensquelle, der fanshop hat über 4000 artikel, wo du vom shirt bis zu den 1:100 modell F1 autos alles kaufen kannst www.redbullshop.com/de-de/?gclid=Cj0KCQjw3s_4BRDPARIsAJsyoLOKwBzYDEQY4LGx-MsssmkkFjr34meq0vk04Sfyj7DKf3rn7KA9G7waArkpEALw_wcB#
Athletic Interest there is an issue with your map - where Ukraine is displayed without a Crimea, despite it being occupied by Russia. Please, resolve this issue. Also I have to report this video, sadly.
Redbull literally has a team in basically every single sport that exists at this point I think. And every single sport that I watch that Red Bull has a team in are always one of the top performers. Its pretty incredible honestly
CocaCola : Our drink formula is secret,burried in the deepest part of company so only few people know about it Redbull : Outsourcing makes the drink,not us
Cocacola is also outsourced tho. They dont ship all the bottles from USA. For example, in Finland a beer & soft drinks company called Sinebrychoff makes, sells and distributes all Coca cola companys products in Finland.
@@potatoxfish if you life in SEA then im pretty sure what tou drink is Krating Daeng, in my country (Ind) or at least my city Krating Daeng is readily available compared to redbull. But when there is RB its usually side by side with Kd.
Action sports wouldn’t be the same without Red Bull. They have made so many dreams come true (every athlete the sponsor), brought so much attention towards action sports that’s helped it flourish, pushed every single sport to new levels as we all know everything costs money. I’ve been inspired by so many of their videos over my life time. What an amazing way to invest your money into others, something you don’t hear off at all in any other industry. Thank you Red Bull for everything you’ve done
I am part of a student organisation and they often give us free red bulls, they are also present at career events, sport events, parties and yet I haven't bought a single bottle of red bull. I have to give it to them, once it made me stay awake until 2 PM, but it isn't healthy at all, I just took it because it was free
They also organize a HUGE event in spanish speaking countries called "Red Bull Batalla de los Gallos" which is a freestyle hip-hop tournament (improvisation battles with hip hop tracks). Almost every country has their own national tournament and each countries' champion goes to the "International Final" where the best 16 freestylers of the spanish speaking world compete. It's amazing
@MADLaD At least in spanish speaking countries it's a big thing (an entire continent), plus unfortunately, most south american countries are not precisely considered first world
Red Bull has mastered brand recognition, as someone who personally deals with them on many events, they will absolutely support you even if the event is forecast to only break even, because they know that every can of Red Bull sold to people down the line years after the event is still worth it
I went to a flight school in the middle of nowhere, maybe 50 people a year go there, and thet had a RedBull sponsorship. They had an acrobatic airplane with an awesome RedBull livery, tents that said "sponsored by RedBull", fridges with free energy drinks, and more. I always respected RedBull for what they do to more niche sports, but now I adore them
@Beaten by Rock He didn't start a war due from being rejected in art school. During WW1 he was shell-shocked that jump started his mentally insane bable of having issues with PTSD, at that time of an era many hated jews, and the middle easterners still hate the fucks.
The reason I always have supported them is because they invest a substantial amount of money in action sports where there is no financial future for the top athletes and little money in the sports in general. The wide range of events they sponsor is amazing. I wish other companies had the same ambition to get into emerging action sports without taking away what makes them cool to begin with.
"The reason I always have supported them is because they invest a substantial amount of money in action sports where there is no financial future for the top athletes and little money in the sports in general." Bingo, right here. Agreed.
agreed. although the only way i have supported them is by watching their great content. i dont buy energy drinks. they are super unhealthy. i guess if you are active enough its okay, but im usually not very active these days.
I would also like to find ways to support them as they sponsor events and athletes that would otherwise not be monitarrily feasible. like redbull rampage and the soapbox racing, but I don't drink energy drinks.
They also have two hockey teams not just one. EC Red Bull Salzburg and EHC Red Bull Munich both who are ver competitive in Europe. They didn't do a good job at explaining how big the empire is.
The fact they can pull off selling a can of 12 oz energy drink for 3.59 is pretty impressive not gonna lie. I always thought Red Bull’s were overpriced as shit
*I literally grew up with RedBull around me, I saw them first with their Formula One team, who appeared in 2005. And eventhough I've never drink a single can, I support almost every sportman (or team) who is sponsored by RedBull. Why?* *Because they have something special with their vision of sponsorship you know? They always put their brand on someone who is able to win the competition and everytime you see the RB colours on a shirt, helmet, bike, car, plane, truck, astronaut, you understand this man can show you some crazy skills he is born with to win.*
They were one of the sponsors of the Sauber Petronas team prior to acquiring their own F1 team. I remember them from the late 90' onwards. I just can't seem to remember which struggling team they bought. It was the Jaguar team, if i'm not mistaken.
one and only two times champions of The International by Valve, OG is sponsored by RB. they won it in a row after RB signed them. cybersprort for thoes who have no clue)) recommended to check documentary by Valve, True Side: OG
The problem we have is because Most people always taught that " you only need a good job to become rich " . These billionaires are operating on a whole other playbook that many don't even know exists.
It is remarkable how much long term advantage people like us have gotten by trying to be consistently not stupid, instead of trying to be very intelligent.
The wisest thing that should be on everyone mind currently should be to invest in different streams of income that doesn't depend on government paycheck, especially with the current economic crisis around the world.
Even with the right technique and assets some investors would still make more than others. As an investor, you should've known that by now that nothing beats experience and that's final. Personally I had to reach out to a stock expert for guidance which is how I was able to grow my account close to $35k, withdraw my profit right before the correction and now I'm buying again.
1. created a market for "energy drink" 2. Push it with aggressive marketing and ads 3. 9 cents to produce, 1.87$ price to wholesales, 3.5$ to end user 4. University campus presence, extreme sports events, TV and internet presence. Making a LOT of money, selling water with sugar and crap.... That is genius.
never really drank redbull, but always loved the videos and events they did, they really filled the voiding contrast between extreme sports and regular conventional sports.
Me watching this optimistically to grow a large business: *sees he invested half a million & convinced another man to do the same to get started* Me: all optimism depleted
this channel is something I've been waiting for a very long time. it's great that you talk about the topic - how business uses sport to promote brands - I'm waiting for even more materials with different affiliations, the most interesting is information on how each cooperation began; it's like christmas in the summer!
It is good that you mentioned that family in Thailand that has become vastly wealthy from Red Bull. One interesting note is that Krating Daeng was actually kind of a cheap knock off of a Japanese energy drink called Lipovitan. It was popular with laborers and construction workers.
Oh man, I'm so glad to learn this info. I have this vague memory of early nineties after the collapse of the USSR, Lipovitan was one of the "vitality elyxirs" marketed for the elderly in the Baltics. Usually only sold at pharmacies. Some really strange brands competed in this segment, most were either Jagermeister-type of booze drops or caffeine based stimulants.
For the next 10, 15 years, probably. But it's hard to stay permanently hip and cool, especially since young people tend to think that the stuff that the previous generation liked is lame. Doesn't mean it's impossible, but it's still definitely a risk for the company.
@@user-de4cq6uk6l they dont have f2 and f3 teams,the cars in f2 and f3 which have red bull liveries are driven by drivers from the red bull junior driver programe
The way redbull are so stromg in every team is insane, and its not just money. They must have really clever people in their management to pull all of this off consistently
Not talked to, became co-owners of the brand with, equally invested. How much more filthy rich is the original Thai founder now than he was before Red Bull was launched in Europe?
Narrator said manufacturer, not owner/creator. So I wonder if an original inventor was ripped off. If the manufacturer was just someone who owns a kitchen that creates and packages the drink, the idea could still be stolen from the original owner.
I admire RedBull as a company and think they are doing a great job in starting the diversification process. As a football fan however, I would dread it if all my local club's culture got wiped away to be named and branded after an energy drink...
@@tiagozimermann9028 and compete with bigger clubs with bigger and more loyal fanbases with astronomical budgets in comparison to those clubs and mess with a fairer playing field.
I think you'd quickly forget that you were upset when your local team gets promoted 3 seasons in a row and starts fighting for titles against the European giants of football
Yeah, absolutely, and now we know that Red Bull makes its money by selling lots of Red Bulls. Next up, Coca Cola, I really wanna know how they make money - I don't have the slightest clue.
They also used to come by to universities in a mini cooper with a red bull mounted on the back and hot girls giving out samples like here "some wings for you and you and you..."
why ? i taste it once, and the taste not surprised me, cause kratingdaeng is pretty popular here. the taste are the same, but rb is not as strong as kratingdaeng. i kinda like it cold. but a little bit expensive around 1,2$ a can, worth the try.
@@ihsan75y it's quite expensive in my country. The price is about 1,25€ but that's why we drink other brands like Hell energy, Burn, Rooster, Booster, Monster etc.. It's the same taste I just don't really know if the effect is the same.
Isn't it interesting how billionaires often brainwash people into believing that chasing money isn't the path to happiness? The truth is, while money itself might not bring happiness, it does provide security and freedom. These billionaires are securing wealth for future generations, and one thing they all have in common is that they're investors. It's crucial for people to take their financial literacy seriously and consider investing in the stock market. It really can work for you and help you build the financial future you deserve.
Depends on where you go, but it’s $2.50 in most places here in Ohio (it’s probably more expensive in places with higher costs of living, like New York and Los Angeles, for example)
"Didn't see a market outside of Asia". Oh boy, there's a decision that backfired. Those corporations could have been even richer than they are now. Imagine that.
umm have you not watched the video? Red bull isn't into selling drinks. It's into marketing. they are what they are not because of the drinks they sell but because of everything they built around it.
@@83hjf Well put it this way, they wouldn't be as big as they are without the drink to sell in the first place, so no matter which way you look at it...the drink is kinda vital to their success.
@@xbm41 I drank both types a lot back in my younger age, the only differences (that I could tell) is just the European version is carbonated. Also ingredients are always shown on the can.
@@CookieeMonstarr666 I don't like European version because it's carbonated & it's double the price than Thai version here in SEA. They now have silver version with 30% 'less sugar' than original gold version. Even then, it's still too sweet. I only drink it whenever I have to travel long distance.
In these uncertain times, it's more important than ever to have a solid understanding of how to manage your finances, invest wisely and navigate economic downturns. But my primary concern is how to grow my reserve of $240k which has been sitting duck since forever with zero to no gains, sure I'm all in on the long term game, but with my savings are lying waste to inflation and my portfolio losing gains everyday, I need a remedy.
I think the safest strategy is to diversify investments. But if you need proper advice, consider speaking with a financial expertise. Don't get me wrong, you can do it on your own, but financial advisors have a lot more knowledge and expertise in this area.
you are completely right,Advisors have information and paths that are not disclosed to the public.. I profited $560k in 2022 under the tutelage of my Fiduciary-counselor. Am I selling? Absolutely not.. I am going to sit back and observe how this all plays out.
Judith Lynn Staufer is the licensed coach I use. Just research the name. You'd find necessary details to work with a correspondence to set up an appointment.
A lot of Red Bull's additional media efforts actually cost them money (such as The Red Bulletin magazine) and serve as little more than vanity items. The brand is all about flooding channels for top of mind awareness. I worked there and found that although they present as a revolutionary marketing company, the majority of their success is still due to the massive bar/nightclub penetration (something like 95+% of the bars in the world) and the US consumers, who have no preference between RB and Monster, statistically. In fact, Red Bull has less brand allegiance than Monster in the US, which I would attribute to failed local MKT initiatives. This is due to their rigid corporate structure and Austrian control. They are WAY behind on simply supporting content creators, for instance, and always wanted those MKT initiatives to go ALL the way to US or world headquarters. Was my dream job, but the magic is all in the distribution. A legacy brand goes a long way in a low brand-affinity MKT; + their world-class athletes keep them relevant. They could cut all marketing but their sports MKT and bar business and have a better margin. However, it remains Dietrich's private play thing. Edit: By cost them money, I mean they never will make money (unlike the sports franchises, although you must emphasize that a sports franchise that makes a 100 mil in profit is but a drop in the bucket for a company this size)
Interesting. Can I ask what might be aa stupid question? How do they calculate the return on spending 50 million dollars(space jump)? They estimated it to be 6 billion, but how? I mean, that was marketing and not a sales thing, how can they calculate the conversion from there? Keen on the answer!
@@nhlanhlamala2381 assessing the value could look something like taking an average (rolling, or YoY) for each sales region, then assess the "lift" in sales after the space jump (which was globally televised). If any, sales aren't explained by avg growth or variability, then you can attribute it to the jump. Gets complicated, however, when you take into consideration all of the MKT activations, globally. Each region is handling some of its own MKT, so you have to think " is this lift because of the jump or is it because of something that region did?" In the case of the space jump, it was HUGE, so I bet a graph of sales data shows a pretty obvious bump.
@@_e5598 Okay, it makes sense. So there is no definitive way of knowing that it was because of a certain reason. Unless people were paying/buying a can to watch the jump? Cool. So unless it's more sales, you won't know(conversion). All that is in retrospect. Would there be a way to pitch, say this jump, and predict the ROI? Forecast?
@@nhlanhlamala2381 yeah, so that's what business school is for. Pitching something like that is about massive research. Lots of things play a factor. Earned and paid media, tons of corporate sponsors and channels. This has never been a problem for Red Bull in particular though. Like I said above, the business is unsinkable based on the night club business alone and Dietrich can spend his Fuck You money on whatever he likes (he hapens to like aviation quite a lot), the MASSIVE earned media and sales lift is practically the cherry on top. Never let the company's brand cloud the athlete's achievements. They are barely paid and they do it because it's what they love. They don't reap the sales lift.
I HIGHLY DOUBT that 97% sales are from a drink... Considering jerseys, tickets, and other merchandise like sk8boards, hats, shirts, f1 models, AND SO ON!!!!!
Im on a medication which makes me tired. Coffee and tea are nothing for me and my stomach. Redbull is helping me not sleeping through the day and having a life. Im so thankful for their can. You have no idea. It doesn’t create obesity if you drink the sugar free one. And it creates insomnia only if you drink too many, if you’re too sensitive on caffeine or drink it too late. A product like this will never die out. Especially in a world which needs to stay awake.
It is also highly addictive... It keeps you awake but also give you bad sleep quality that makes you more tired, which in return makes you take more Red Bull to keep awake which again makes your sleep quality even worse and so on and on. Before you know it you can not function at all without it...
@@RBzee112 Funny. You exactly explained why I fucking hate football as it is now. I like the sport but I couldn't care about watching it any less than I do now for reasons like the two you have mentioned here.
I've always wondered of the value of their sports / racing teams, like between the revenue the teams generates and the marketing it provides for the drink, does that cover the costs of running these teams, or are they basically using their drink profits to subsidize their sports teams
4000% is very low for the brands these days. People are paying 500€ for shoes, 10€ for a cup if coffee, i bet you could sell some people a bag of dogshit as long as the price is high enough and you put the right logo on the bag
One of my friends told me that " I'm not drinking it just because of taste , i am drinking it because of what it represents.They financing and supporting what everything great and fun for humanity. So when i buy a RedBull my money goes to good things also i enjoy my drink." I think many people at same point.
100% this, they represent so many people who would essentially get very little exposure with out them. They brought alot of people and money into extreme sports (that are far more interesting than football, football, basketball, or hockey (all though fights in hockey make it worth seeing live xD)
100% my reason also to buy it!! In my country 'india' no one supported sports but when redbull came it just changed the picture of adventurous sports here that's why for me it doesn't matter if any other product is on the counter but i will buy redbull only
Absolutely. Though I don't drink energy drinks often, I do actually prefer the taste of redbull to the competitors. But really my driving factor is how much the put into bmx, which I'm a lifer in. The way they take care of their riders, the amazing creative content they produce, the coverage they offer the sport. Redbull is absolutely unmatched by their competitors, and they constantly thrive to support the scene. They absolutely have my business.
It's an exciting company for sure, and their marketing strategy is pure genious. My personal favourite among their activities, is the immaculately restored Douglas DC-6 airliner - she's a beauty.
@@benjaminsibson4265 joke[ johk ] noun something said or done to provoke laughter or cause amusement, as a witticism, a short and amusing anecdote, or a prankish act: He tells very funny jokes. She played a joke on him. something that is amusing or ridiculous, especially because of being ludicrously inadequate or a sham; a thing, situation, or person laughed at rather than taken seriously; farce: Their pretense of generosity is a joke. An officer with no ability to command is a joke. verb (used without object), joked, jok·ing. to speak or act in a playful or merry way: He was always joking with us. to say something in fun or teasing rather than in earnest; be facetious: He didn't really mean it, he was only joking. verb (used with object), joked, jok·ing. to subject to jokes; make fun of; tease. to obtain by joking: The comedian joked coins from the audience.
I had always suspected the markup from manufacturing to retail for Red Bull to be tremendous; as financing a Formula 1 race team to the tune of 100-plus million Euros is telling. Leading up to this video, my guestimate for the manufacturing cost of a can of Red Bull was around (US) 20 cents. Turns out I was off by 50 percent.
When I was an athlete, I remember these RedBull cars coming to the stadium and giving free drinks to runners... But, to be sincere, that was the only time that any of us were drinking that - no one was into junk foods and drinks.
Red bull is extremely popular amongst amateur road cyclists. Many races require you to wake up at 3 or 4AM so red bull stands in as sleep-in-a-can. It also jumpstarts you if you’re multiple hours into a ride. I don’t know anyone who regularly drinks red bull tho.
It is not that long ago that caffeine was taken of the banned drugs list for competitive sports, my guess is that Red Bull had a big influence on that...
While the Austrian guy teamed with Krating Daeng owner, it all began with Lipovitan D, a japanese energy drink marketed to salary men. That drink came to Thailand and was manufactured by a thai company under license. That same company made their own version, M150 and Krating Daeng was a copy of M150. M150 still leading the truck driver market in thailand today.
That's because they can't charge the same price they charge in western countries in the rest of the world. For example It has to be cheaper in South America or parts of Asia because people earn less there and money is worth less, but red bull's production cost is probably already minimized.
It states the revenue from 7.5Billion cans was 6Billion. Not money in sales . So selling 7.5B cans their revenue comes from the $0.09- 1.09 from production to wholesale
I met a Red Bull athlete at an airport once. He said he couldn't wait to get back to his home country so he could take all of his swag off, wear his own clothes and "stop looking like a marketing Christmas tree". Like most of them, he was contracted to wear Red Bull branding whenever he was in public... 365 days per year.
Considering the amount of money he is making, I bet wearing a chrismas tree t-shirt is the least of his problems haha. Heck if I were sponsored by someone to wear company clothes, but get tons of money in return I would do that without blinking or questioning, because thats what I would get paid for.
Red Bull has simultaneous fuelled my partying at night, then the next day fuelled me with energy when I’m hungover at work. Genius really. A drink for both work and play.
Something that helps is that it is not intended to be a "family drink" like Coke and Pepsi that the kiddies can drink at their birthday parties or with their chicken nuggets. So it can be marketed in a very aggressive and different way *for adults* , who at the end of the day are the ones who have the money. You can sponsor stuff that the soft drinks could be criticized if they do because they will try to keep their safe-for-children image.
redbull organise the biggest breakdancing event. When i went on their event website, the breaking events were not even mention, because they organise much bigger events. Now, they support a lot the breaking scene organising events all around the world, even in deprived area. Besides, they sponsor a lot of breakdancers, treating them like pro athlete. I don't drink redbull, but i have the upmost respect for the brand. peace.
Same. I wish there was a sensible way to support the company that won't affect my health. In my opinion it would be a worthwhile investment for them to create a drink that would actually be responsible for their own athletes to drink.
@@luisjanssen8799 They'll have to innovate with a new product eventually, like mentioned in the video. The way you can support them now is watching their content and supporting their sports teams by buying merchandise!
Yeah redbull actual sponsors or organises a lot of events for smaller or grass roots type scenes. I actually think in terms of marketing its one of there strongest moves.
@@VentusOfficiall in Austria redbull is selling much more products. There is water, cola, ginger ale, tonic water and many mor. And this year they were starting to sell Lemonade and beer. They User for it another Brand called "Thalheimer".
@@OBEYzALL That shouldn't affect revenue. revenue is the total income made. tax, marketing etc... would affect profit which is when you factor in expenses
Honestly I love how much red bull invests in sports because it makes each sport more interesting especially with the motor sports considering how much money is required to run in them. Makes me really want to buy redbulls😂
EZ CLAPZ if you drink coffee obsessively every day, it will also kill you. Like with any other drink rather than water, it comes down to how much red bull you drink regularly. One can every two-three days is no harm to health, especially the sugar-free one. If you drink 2 cans of standard sugared red bull everyday, it will obviously cause harm to your health
Ruslan Anferov yes, what I meant is, you drink too much of anything, you die. Especially caffeine considering it’s a drug, the guy above me is all I meant, didn’t mean to hurt your feelings.
![Lp. Сердце Вселенной #60 РОЖДЕНИЕ ЛОЛОЛОШКИ [Финал] • Майнкрафт](http://i.ytimg.com/vi/YoR0pAV9FVQ/mqdefault.jpg)
Thank you so much for all the feedback and encouragement 🎉! We will try to pay it back to you soon with more videos about the sports industry. Make sure to also subscribe to our weekly newsletter: athleticinterest.substack.com/ 📰
😂 i have never tasted it .
dein englisch😂👌
bruder der energy ist nicht deren einzige einkommensquelle, der fanshop hat über 4000 artikel, wo du vom shirt bis zu den 1:100 modell F1 autos alles kaufen kannst www.redbullshop.com/de-de/?gclid=Cj0KCQjw3s_4BRDPARIsAJsyoLOKwBzYDEQY4LGx-MsssmkkFjr34meq0vk04Sfyj7DKf3rn7KA9G7waArkpEALw_wcB#
Athletic Interest there is an issue with your map - where Ukraine is displayed without a Crimea, despite it being occupied by Russia. Please, resolve this issue. Also I have to report this video, sadly.
Very nice all the best
Redbull literally has a team in basically every single sport that exists at this point I think. And every single sport that I watch that Red Bull has a team in are always one of the top performers. Its pretty incredible honestly
The 4 Ktms (Red Bull Factory Racing) in MotoGp would not agree to your last statement
They used to have a team in NASCAR but now they dont. :(
They even sponsor chess players lol
True literally everything. From break dancing to skateboarding.
Even esports as well.
CocaCola : Our drink formula is secret,burried in the deepest part of company so only few people know about it
Redbull : Outsourcing makes the drink,not us
Yea, I live in SEA and I've had a couple of Thailand imported energy drinks that taste the same or close to RedBull i wonder why. 😂
@@potatoxfish that is most probably Krating Daeng you're drinking, the OG drink that inspired RedBull
Cocacola is also outsourced tho. They dont ship all the bottles from USA. For example, in Finland a beer & soft drinks company called Sinebrychoff makes, sells and distributes all Coca cola companys products in Finland.
@@potatoxfish are sure it is not kratingdaeng?
@@potatoxfish if you life in SEA then im pretty sure what tou drink is Krating Daeng, in my country (Ind) or at least my city Krating Daeng is readily available compared to redbull. But when there is RB its usually side by side with Kd.
Major car manufacturer; Formula One is too expensive, we are out.
Red Bull; i'll take two
And formula 2 and formula 3 teams lol
@@user-de4cq6uk6l and i think a rally team, drift team, and i wanna say they're in touring?
Lee Rey yea, pretty much every Motorsport except nascar and indy
@@LeelssDelta so what we are saying is, a car brand like Honda should just start selling energy drinks
@@xmixdx7351 I would drink Honda energy drink if it was a thing lol
Action sports wouldn’t be the same without Red Bull. They have made so many dreams come true (every athlete the sponsor), brought so much attention towards action sports that’s helped it flourish, pushed every single sport to new levels as we all know everything costs money. I’ve been inspired by so many of their videos over my life time. What an amazing way to invest your money into others, something you don’t hear off at all in any other industry. Thank you Red Bull for everything you’ve done
Also fantastic video, I’ve always wondered how Red Bull can create so much
Lies again? AIA Money Spank Bang
@@NazriBwhat
Can’t forget about esports as well, wow Red Bull
so u watches these type of videos
OG nice
Ceeeeb
Esports is a joke
Coolmark!
Critical Ops still exists, right?
2:00 "From Austria, it quickly spread across Europe..."
Ah, shit... Here we go again...
The great wa- I mean the great wings
@@iamaspaceman8533 so funny I forgot to laugh
):
🤣🤣🤣
🤣🤣 great comment man
Space jump was 8 years ago?? That felt like yday
Ikr
I actually thought it was like 2-3 years ago
Yeah it same year with gang nam style booming
Oh man, years are flying by.
Mandela effect fr..
This guy's editing is so simple yet straight to the point and very effective. I miss informative videos made like this.
My third day of college there were two hot girls with Red Bull backpacks who offered me a can this finally explains why
I am part of a student organisation and they often give us free red bulls, they are also present at career events, sport events, parties and yet I haven't bought a single bottle of red bull. I have to give it to them, once it made me stay awake until 2 PM, but it isn't healthy at all, I just took it because it was free
There was a free can in my dorm when I moved in
I grew up in a college town (Kent State) I used to play these women and get like a free 12 pack a day 😂😂
@@austinhawkins5426 do tell my guy
@@illuminati3417 free stuff is always good stuff....sort of
Red Bull don’t give u wings, it give u good qualifying times in f1
well now, its race pace. But yes, in the early 2010's, no one could beat them in qualy
RedBull gives wings too, have you see the top tier aerodynamics of their f1 cars? xD
Red bull gives you wing, Monster gives you the shitts
@@bk-rl6367 now no one can beat them in anything
@Joshua Fancher Tell that to Checo
They also organize a HUGE event in spanish speaking countries called "Red Bull Batalla de los Gallos" which is a freestyle hip-hop tournament (improvisation battles with hip hop tracks). Almost every country has their own national tournament and each countries' champion goes to the "International Final" where the best 16 freestylers of the spanish speaking world compete. It's amazing
Sabes que no les pagan a los competidores
@@luchardoloustau4679 Solo en internacionales
Tell that to Eminem
@MADLaD At least in spanish speaking countries it's a big thing (an entire continent), plus unfortunately, most south american countries are not precisely considered first world
Rinha de galo
Red Bull has mastered brand recognition, as someone who personally deals with them on many events, they will absolutely support you even if the event is forecast to only break even, because they know that every can of Red Bull sold to people down the line years after the event is still worth it
I went to a flight school in the middle of nowhere, maybe 50 people a year go there, and thet had a RedBull sponsorship. They had an acrobatic airplane with an awesome RedBull livery, tents that said "sponsored by RedBull", fridges with free energy drinks, and more. I always respected RedBull for what they do to more niche sports, but now I adore them
@@lorenmax2.013where's the flight school
Imagine being so rich that you spend 500,000 dollars because you liked a drink you had once
Imagine being so poor that you don't?
Beaten by Rock That’s playfully racist, and hilarious, I cracked up 👍
Imagine all the people...
Mmmmmmm 500,000$ worth of Red Bull... id be set for at least a year
@Beaten by Rock He didn't start a war due from being rejected in art school. During WW1 he was shell-shocked that jump started his mentally insane bable of having issues with PTSD, at that time of an era many hated jews, and the middle easterners still hate the fucks.
Not a single mention of their interesting cartoon marketing. Those hand drawn characters that fly away when they drink Red Bull
Red bull makes you flyyy
I’m disappointed he didn’t mention it
I forgot about them been a while haha
reminds me of JOE CAMEL. i loved that guy as a kid! joe coooooool!
Those ads really really got me as a kid. Luckily I didn't end up with energy drink addiction or obesity
"Sorry there's no market for that product"
Uhh yeah, you can become 100% of the market then...
Market share? All of it.
"No market" = nobody wants it.
Turns out Red Bull was the first of its kind.
@@ahumandoing6813 the no market concept was an estimation based on observations, the market was always there, people just didn't know it existed
@@ahumandoing6813 People cant demand a product that doesnt exist you have to push the product to the market first then see the market reaction to it
Monopoly
The reason I always have supported them is because they invest a substantial amount of money in action sports where there is no financial future for the top athletes and little money in the sports in general. The wide range of events they sponsor is amazing. I wish other companies had the same ambition to get into emerging action sports without taking away what makes them cool to begin with.
"The reason I always have supported them is because they invest a substantial amount of money in action sports where there is no financial future for the top athletes and little money in the sports in general." Bingo, right here. Agreed.
agreed. although the only way i have supported them is by watching their great content. i dont buy energy drinks. they are super unhealthy. i guess if you are active enough its okay, but im usually not very active these days.
I would also like to find ways to support them as they sponsor events and athletes that would otherwise not be monitarrily feasible. like redbull rampage and the soapbox racing, but I don't drink energy drinks.
@@socks2441 they are certainly not for Athletes either.
*WHO ARE THESE SICK BASTARDS WHO LIKES AND DRINKS THIS CHEMICAL SHIT?*
You forgot they have a race track as well of which is one off the best on the F1 calendar. Just saying
All they do is buying cheap and rising the value 😂 they A1 ring always was a good track and i am glad that they bought it and renovated it.
@@princessaka3189 I am sorry for pointing this out but you have a typo F1 not A1
@@lordzship The Red Bull Ring was previously called the A1-Ring (A Eins-Ring) prior to Red Bull's acquisition. Just a little friendly FYI
@@LTianwei ok thanks I didn't know that.
They also have two hockey teams not just one. EC Red Bull Salzburg and EHC Red Bull Munich both who are ver competitive in Europe. They didn't do a good job at explaining how big the empire is.
The fact they can pull off selling a can of 12 oz energy drink for 3.59 is pretty impressive not gonna lie. I always thought Red Bull’s were overpriced as shit
Why people buy this, never will understand it.
@@marcelo55869 didnt you just watch the video?
in Germany it is 1.09€
It's gold and worth it
Marcelo Pinheiro i just like the taste, i don’t care about football teams, f1 or anything this video says, just the tasete.
*I literally grew up with RedBull around me, I saw them first with their Formula One team, who appeared in 2005. And eventhough I've never drink a single can, I support almost every sportman (or team) who is sponsored by RedBull. Why?*
*Because they have something special with their vision of sponsorship you know? They always put their brand on someone who is able to win the competition and everytime you see the RB colours on a shirt, helmet, bike, car, plane, truck, astronaut, you understand this man can show you some crazy skills he is born with to win.*
They were one of the sponsors of the Sauber Petronas team prior to acquiring their own F1 team.
I remember them from the late 90' onwards.
I just can't seem to remember which struggling team they bought.
It was the Jaguar team, if i'm not mistaken.
Kevin Drescher cool
that's true! even some of the music they produce is pretty badass
Henri Aarnila that sick Tadow song was made in redbull studio
one and only two times champions of The International by Valve, OG is sponsored by RB. they won it in a row after RB signed them. cybersprort for thoes who have no clue)) recommended to check documentary by Valve, True Side: OG
I worked for them for 2 years and loved it. Great pay, great benefits, paid holidays, weekends off & etc.
Why did u stop
@@Psgamer-vu2hp got fired. We drove the box Red Bull trucks u see driving around town and I failed a post accident drug test for weed.
@@micahhayes8770 that's as honest as it comes. Props
@@micahhayes8770bro just lives the life as Redbull advertises
What job were you working? I'm actively seeking a job myself (and redbull happens to own a racing team which I am gunning to join in)
Why didn't you touch base on the crazy low-budget cartoon advertisements they do ?
This ^
I really like those animations they're cool and funny
And it’s the same ones since like 2000
"Red Bull te da aaaalaaas" is a phrase that's been stuck in my mind since like forever
Wait until they get political.........
“Business trip” to thailand
to bangKOK
I hear ya.
BANGCOCK 👀
😂😂😂
!!!!!!!!!
The problem we have is because Most people always taught that " you only need a good job to become rich " . These billionaires are operating on a whole other playbook that many don't even know exists.
Money invested is far better than money saved , when you invest it gives you the opportunity to increase your financial worth.
It is remarkable how much long term
advantage people like us have gotten by trying to be consistently not stupid,
instead of trying to be very intelligent.
The wisest thing that should be on everyone mind currently should be to invest in different streams of income that doesn't depend on government paycheck, especially with the current economic crisis around the world.
Many individuals report success in investing in stocks,fx, yet I continue to struggle.Can somebody help me out or advise me on what to do?
Even with the right technique and assets some investors would still make more than others. As an investor, you should've known that by now that nothing beats experience and that's final. Personally I had to reach out to a stock expert for guidance which is how I was able to grow my account close to $35k, withdraw my profit right before the correction and now I'm buying again.
I see! Red bull makes money selling Red bull. That's genius!
woah that totally flew over my head i had no idea haha
Bro you killed me
1. created a market for "energy drink"
2. Push it with aggressive marketing and ads
3. 9 cents to produce, 1.87$ price to wholesales, 3.5$ to end user
4. University campus presence, extreme sports events, TV and internet presence.
Making a LOT of money, selling water with sugar and crap.... That is genius.
@@hedge.h If the USSR had won the Cold War, Redbull so wouldn't be a thing lmao
I know right
Fun fact: Red Bull is also sponsoring OG esports team that have approximately earned $33m and winning 2TIs.
OG? Optic?
@@Michelle-ez9hs just OG, player owned org
They Sponsor Cloud9 and G2 Esports among others.
@@Michelle-ez9hs Different teams, Optic isn’t particularly active in DotA 2
No one cares about e-sports outside of obese kids with too much time on their hands.
I’m sorry, but my F1 nerd side is taking over. That’s a F3 car 4:33. Again sorry no hate.
Yeah. Isn't that former RB academy driver Dan Ticktums car?
You candian?
It's fast and cool? It's a F1 easy. You can almost see Schumacher in the background
▅▃Floundso▃▅ nah, I’m danish
@@itsrainingtacos3465 Rød grød med fløde til dig min ven :)
plot twist: this video was free marketing for red bull
Underrated comment.
No wonder I got the urge to drink redbull😅
never really drank redbull, but always loved the videos and events they did, they really filled the voiding contrast between extreme sports and regular conventional sports.
To hear the german words perfectly pronounced felt soo satisfying
Liegt vermutlich daran, dass der Sprecher Deutsch ist. 😂
@@sumira8669 Dies mag gut möglich sein. ^^
He might be one of the students coming illegally to Austria to buy Red Bull 😁
Did I feel like the voice in this video's accent was German?
Sein Englisch klingt so schrecklich 😖
Me watching this optimistically to grow a large business: *sees he invested half a million & convinced another man to do the same to get started*
Me: all optimism depleted
Jake Egan BET
In London a crappy sub urban house is more than that. You could if your remortgage
And this was 1982, thats probably around 3-5m usd today
Better find some angel investors and learn how to pitch to venture capitalists
@@Jake-egan The funny thing about statistics is that they only represent things that have already happened.
this channel is something I've been waiting for a very long time. it's great that you talk about the topic - how business uses sport to promote brands - I'm waiting for even more materials with different affiliations, the most interesting is information on how each cooperation began; it's like christmas in the summer!
You might enjoy ColdFusion's 'How Big' series
4:32 "Drinking from a can bearing the same logo as a Formula 1 car"
*Shows a Formula 2 car*
Its a Formula 3 lol
@@MaximoSirianidelCarril Lmao
r/facepalm
@@MaximoSirianidelCarril the day OP learned that when it comes to nerds, there‘s always a bigger fish
Underrated comment 😜😝😝😝
Great quality and production. Keep it up! 💪
Redbull makes 97% of it's money selling Redbull... what a shocker!
When you are the south-east asian and thought Kratingdaeng was rip-off of the red bull, my life is a lie
lmao thats what i always wonder about..i was like why are redbull cans different from Asian countries
Noob
I still prefer the thai version, its cheaper and sweeter.
Wakaka... I feel you broo...
in malaysia there's this gold coloured can red bull which is not carbonated but sweet as hell, i guess that's the thai original version.
I don't drink red bull, but I respect their brand.
I also don't, drink Pepsi and coca cola
@ognineties same
I don't poop
I don't live
@@DaRBLX491 I don't comment on youtube
It is good that you mentioned that family in Thailand that has become vastly wealthy from Red Bull. One interesting note is that Krating Daeng was actually kind of a cheap knock off of a Japanese energy drink called Lipovitan. It was popular with laborers and construction workers.
Oh man, I'm so glad to learn this info. I have this vague memory of early nineties after the collapse of the USSR, Lipovitan was one of the "vitality elyxirs" marketed for the elderly in the Baltics. Usually only sold at pharmacies. Some really strange brands competed in this segment, most were either Jagermeister-type of booze drops or caffeine based stimulants.
Moral of the story: Red Bull makes money by selling Energy Drinks
Literally 😂
Overpriced* energy drinks
Overrated drink as well as this video
Not gonna say they shouldn’t diversify, but red bull will be in every college till the end of time
Maybe they should start planting apples and make water bottles, with Red Bull logo. :/
Red Bull vodka baby
I think they are in most every bar too.
For the next 10, 15 years, probably. But it's hard to stay permanently hip and cool, especially since young people tend to think that the stuff that the previous generation liked is lame. Doesn't mean it's impossible, but it's still definitely a risk for the company.
I don't know anyone at my school that drinks red bull. It's all about the crazier, more "extreme" stuff now like bang
Jägerbombs, the reason and solution of all my problems.
4:32 "the same logo as a Formula 1 car"
*shows a picture of a Formula 3 car*
Lmfao
Lmao I thought abt that too
Liam Lawson in the 2019 F3 car, to be precise
Lol they have 2 f1 teams and teams in f2 and 3
@@user-de4cq6uk6l they dont have f2 and f3 teams,the cars in f2 and f3 which have red bull liveries are driven by drivers from the red bull junior driver programe
The way redbull are so stromg in every team is insane, and its not just money. They must have really clever people in their management to pull all of this off consistently
I wish Redbull bought twitter.
Wait wait wait, so the dude ACTUALLY talked to the original owner and had ethics? Mad respect
Not talked to, became co-owners of the brand with, equally invested. How much more filthy rich is the original Thai founder now than he was before Red Bull was launched in Europe?
@@psychlops924 I mean honestly still better than just stealing the brand
Better than Taco Bell history
yes, 49% shares in austria and 51% shares in thailand
Narrator said manufacturer, not owner/creator. So I wonder if an original inventor was ripped off. If the manufacturer was just someone who owns a kitchen that creates and packages the drink, the idea could still be stolen from the original owner.
I admire RedBull as a company and think they are doing a great job in starting the diversification process. As a football fan however, I would dread it if all my local club's culture got wiped away to be named and branded after an energy drink...
same lmao
They only buy small clubs with small fanbases don't worry
@@tiagozimermann9028 and compete with bigger clubs with bigger and more loyal fanbases with astronomical budgets in comparison to those clubs and mess with a fairer playing field.
I think you'd quickly forget that you were upset when your local team gets promoted 3 seasons in a row and starts fighting for titles against the European giants of football
Laurence F that’s not German football fans opinions
The Redbull Team: Wow. So this is how we make money
I really didnt expect Red Bull to pretty much only make money off of their cans. But I guess I didnt know they had margins so ridculously big.
theyre selling energy drinks for 4 dollar a can...
I always wondered this because of how many sponsors they had and I was so confused on how they make money thanks pal
Yeah, absolutely, and now we know that Red Bull makes its money by selling lots of Red Bulls. Next up, Coca Cola, I really wanna know how they make money - I don't have the slightest clue.
@@reenation1049 dude they sell a lot of coke
@@andrewputnam2717 No waaaayyyyyy........ I would have never thought of this!
@@reenation1049 you asked a question and I answered
@@reenation1049 they sell a lot of types of beverages other than coca cola
When I was a college student a girl with free samples would stop by dorms almost every month. Now I know why.
I feel like I read this comment somewhere else .
No I no
They also used to come by to universities in a mini cooper with a red bull mounted on the back and hot girls giving out samples like here "some wings for you and you and you..."
Yup, they used to do it here in south africa too.
@@glitchmanshandle I still see the mini coopers here in South African. They also have SUVs
I don’t even drink Red Bull never had and never will but I really like their logo with the bulls running towards each other
Me neither but I'm still a supporter of the Red Bull f1 team
just out of curiosity: why wont you ever drink it? did you drink it and did not like it or is it a principle?
why ? i taste it once, and the taste not surprised me, cause kratingdaeng is pretty popular here. the taste are the same, but rb is not as strong as kratingdaeng. i kinda like it cold. but a little bit expensive around 1,2$ a can, worth the try.
@@ihsan75y it's quite expensive in my country. The price is about 1,25€ but that's why we drink other brands like Hell energy, Burn, Rooster, Booster, Monster etc.. It's the same taste I just don't really know if the effect is the same.
@@purritto3779 monster does not taste like red bull, monster is so shit compared. Red bull is waaaaaay better
Isn't it interesting how billionaires often brainwash people into believing that chasing money isn't the path to happiness? The truth is, while money itself might not bring happiness, it does provide security and freedom. These billionaires are securing wealth for future generations, and one thing they all have in common is that they're investors. It's crucial for people to take their financial literacy seriously and consider investing in the stock market. It really can work for you and help you build the financial future you deserve.
You get rich by making credit work for you. Nobody ever got rich by saving money.
That's very practical and smart goal, a wise man once said do everything you can to get outta debt, one of his tips to get rich is Investing.
Success usually comes to those who are too busy looking for it. If you're willing to do business or become an investor then you will be rich.
The digital market has been good news lately, many people in it are seeing a great return.
@VincentFranklin-32How can someone know a Skilled trader?
Their business model is just to target me, as I pretty much fund the whole company through my addiction to the stuff
I love it so much, it just tastes so good, but I have it very rarely because I'm scared of the cashier judging me
LMAO
I only have it once in a while. Maybe once every several months
@Juicy Boi then go through self checkout
How much is a can in the States? And I thought the 1.19€ they are charging in Germany was expensive.
2 for 5$ is pretty standard
4$ a can here
Depends on where you go, but it’s $2.50 in most places here in Ohio (it’s probably more expensive in places with higher costs of living, like New York and Los Angeles, for example)
@@DanSoloha woot woot Ohio. Sometimes a can could run up to 3.69 for the 12 oz cans at convenience stores.
I buy them in bulk and typically pay $1.30 USD per can of 8.4oz sugarfree.
"Didn't see a market outside of Asia".
Oh boy, there's a decision that backfired. Those corporations could have been even richer than they are now. Imagine that.
Perhaps they did not want to share ingridients with china
umm have you not watched the video? Red bull isn't into selling drinks. It's into marketing. they are what they are not because of the drinks they sell but because of everything they built around it.
@@83hjf Well put it this way, they wouldn't be as big as they are without the drink to sell in the first place, so no matter which way you look at it...the drink is kinda vital to their success.
@@xbm41 I drank both types a lot back in my younger age, the only differences (that I could tell) is just the European version is carbonated. Also ingredients are always shown on the can.
@@CookieeMonstarr666 I don't like European version because it's carbonated & it's double the price than Thai version here in SEA. They now have silver version with 30% 'less sugar' than original gold version. Even then, it's still too sweet. I only drink it whenever I have to travel long distance.
In these uncertain times, it's more important than ever to have a solid understanding of how to manage your finances, invest wisely and navigate economic downturns. But my primary concern is how to grow my reserve of $240k which has been sitting duck since forever with zero to no gains, sure I'm all in on the long term game, but with my savings are lying waste to inflation and my portfolio losing gains everyday, I need a remedy.
I think the safest strategy is to diversify investments. But if you need proper advice, consider speaking with a financial expertise. Don't get me wrong, you can do it on your own, but financial advisors have a lot more knowledge and expertise in this area.
you are completely right,Advisors have information and paths that are not disclosed to the public.. I profited $560k in 2022 under the tutelage of my Fiduciary-counselor. Am I selling? Absolutely not.. I am going to sit back and observe how this all plays out.
I find your situation fascinating. Would you be willing to offer a trusted advisor you've worked with?
Judith Lynn Staufer is the licensed coach I use. Just research the name. You'd find necessary details to work with a correspondence to set up an appointment.
She appears to be well-educated and well-read. I ran an online search on her name and came across her website; thank you for sharing.
the marketing ideas of redbull amazes me everytime, they have geniuses.
perfect profile pic lol
A lot of Red Bull's additional media efforts actually cost them money (such as The Red Bulletin magazine) and serve as little more than vanity items. The brand is all about flooding channels for top of mind awareness. I worked there and found that although they present as a revolutionary marketing company, the majority of their success is still due to the massive bar/nightclub penetration (something like 95+% of the bars in the world) and the US consumers, who have no preference between RB and Monster, statistically. In fact, Red Bull has less brand allegiance than Monster in the US, which I would attribute to failed local MKT initiatives. This is due to their rigid corporate structure and Austrian control. They are WAY behind on simply supporting content creators, for instance, and always wanted those MKT initiatives to go ALL the way to US or world headquarters.
Was my dream job, but the magic is all in the distribution. A legacy brand goes a long way in a low brand-affinity MKT; + their world-class athletes keep them relevant. They could cut all marketing but their sports MKT and bar business and have a better margin. However, it remains Dietrich's private play thing.
Edit: By cost them money, I mean they never will make money (unlike the sports franchises, although you must emphasize that a sports franchise that makes a 100 mil in profit is but a drop in the bucket for a company this size)
Interesting. Can I ask what might be aa stupid question? How do they calculate the return on spending 50 million dollars(space jump)? They estimated it to be 6 billion, but how?
I mean, that was marketing and not a sales thing, how can they calculate the conversion from there? Keen on the answer!
@@nhlanhlamala2381 assessing the value could look something like taking an average (rolling, or YoY) for each sales region, then assess the "lift" in sales after the space jump (which was globally televised). If any, sales aren't explained by avg growth or variability, then you can attribute it to the jump. Gets complicated, however, when you take into consideration all of the MKT activations, globally. Each region is handling some of its own MKT, so you have to think " is this lift because of the jump or is it because of something that region did?" In the case of the space jump, it was HUGE, so I bet a graph of sales data shows a pretty obvious bump.
@@_e5598 Okay, it makes sense. So there is no definitive way of knowing that it was because of a certain reason. Unless people were paying/buying a can to watch the jump? Cool. So unless it's more sales, you won't know(conversion).
All that is in retrospect. Would there be a way to pitch, say this jump, and predict the ROI? Forecast?
@@typo1337 I can't tag you in my answer, please check below.
@@nhlanhlamala2381 yeah, so that's what business school is for. Pitching something like that is about massive research. Lots of things play a factor. Earned and paid media, tons of corporate sponsors and channels. This has never been a problem for Red Bull in particular though. Like I said above, the business is unsinkable based on the night club business alone and Dietrich can spend his Fuck You money on whatever he likes (he hapens to like aviation quite a lot), the MASSIVE earned media and sales lift is practically the cherry on top.
Never let the company's brand cloud the athlete's achievements. They are barely paid and they do it because it's what they love. They don't reap the sales lift.
There is an astonishing number of RedBull events, everywhere, everytime, in every disciplines
There is even one for a rdr 2 concert.
And they're generally really good too. Hosted well, top line athletes, all around good environments that are planned well and showcase great skills.
I HIGHLY DOUBT that 97% sales are from a drink... Considering jerseys, tickets, and other merchandise like sk8boards, hats, shirts, f1 models, AND SO ON!!!!!
Man, i really forgot that red bull was making energy drinks
No lie. I've been wondering this for sooooo long.
I have never actually had a red bull lol.
Wyd
Wtf
It's not really popular in my country compared to local energy drinks
Same here its more expensive for just a can drink with full of sugar.
Me too never had an energy drink in my life
Im on a medication which makes me tired. Coffee and tea are nothing for me and my stomach. Redbull is helping me not sleeping through the day and having a life. Im so thankful for their can. You have no idea. It doesn’t create obesity if you drink the sugar free one. And it creates insomnia only if you drink too many, if you’re too sensitive on caffeine or drink it too late. A product like this will never die out. Especially in a world which needs to stay awake.
Imagine later in life explaining to a kid what redbull was, if it isn’t around anymore
The F1 team that sold energy drinks on the side
Red Bull has a Genius level of Marketing which is why they were able to get such high sale numbers.
It is also highly addictive... It keeps you awake but also give you bad sleep quality that makes you more tired, which in return makes you take more Red Bull to keep awake which again makes your sleep quality even worse and so on and on. Before you know it you can not function at all without it...
@@a64738 if you drink gallons of it, then yes. Sleep quality is bullshit though
Red bull makes you flyyy
Its easy but when we talk about money not everyone can do this kind of marketing.
Nooooo, you can’t just buy teams and make a mockery of our 50 plus 1 rule.
Haha, player progression goes brrrrrr
So the same club winning 8 titles in a row is NOT making a mockery the league already?
@@RBzee112 shots fired
@@RBzee112 huge oof. Straight to the point as well. Let that sink in.
RB Zee 🛡️🛡️🛡️ Tbf. They earned it fair and square. They did transfer keyplayers from direct competitors, but that’s about it.
@@RBzee112 Funny. You exactly explained why I fucking hate football as it is now. I like the sport but I couldn't care about watching it any less than I do now for reasons like the two you have mentioned here.
I've always wondered of the value of their sports / racing teams, like between the revenue the teams generates and the marketing it provides for the drink, does that cover the costs of running these teams, or are they basically using their drink profits to subsidize their sports teams
profit margin of 4000% now thats a rip-off even apple would be jealous of
4000% is very low for the brands these days. People are paying 500€ for shoes, 10€ for a cup if coffee, i bet you could sell some people a bag of dogshit as long as the price is high enough and you put the right logo on the bag
@@richardsalzmann7946 Cards Against Humanity did exactly that a couple of years ago (well, it was bull shit, not dog shit, but still...)
Richard Salzmann if it’s that easy, why you dont do it?
Not all of this is their profit as it was told in the video. They sell their products to Walmart for
Money makes World go a round.
FIFA was sale to money.
Best part is: redbull has sponsors in different sports. So not only do they own a team on let's say f1: they also profit from a good car and sponsors
And now they're promoting their fashion line by renaming Toro Rosso as Alpha Tauri
@@vasishtvasudevan4059 best move they done in a while i think
@@princessaka3189 Yeah, More Profit = More money to try to end Mercedes Boring Winning Streak
@@darkox4172 Toro Rosso was a much nicer name and had better livery too though
@@pavelcerny9803 For a sports car yeah. For clothes maybe not.
One of my friends told me that " I'm not drinking it just because of taste , i am drinking it because of what it represents.They financing and supporting what everything great and fun for humanity. So when i buy a RedBull my money goes to good things also i enjoy my drink." I think many people at same point.
Go and ask any german football fan if they like RedBull and the way they bought and handle Leipzig's football club.
100% this, they represent so many people who would essentially get very little exposure with out them. They brought alot of people and money into extreme sports (that are far more interesting than football, football, basketball, or hockey (all though fights in hockey make it worth seeing live xD)
100% my reason also to buy it!! In my country 'india' no one supported sports but when redbull came it just changed the picture of adventurous sports here that's why for me it doesn't matter if any other product is on the counter but i will buy redbull only
Absolutely. Though I don't drink energy drinks often, I do actually prefer the taste of redbull to the competitors. But really my driving factor is how much the put into bmx, which I'm a lifer in. The way they take care of their riders, the amazing creative content they produce, the coverage they offer the sport. Redbull is absolutely unmatched by their competitors, and they constantly thrive to support the scene. They absolutely have my business.
Tell your friend to google "red bull heir" and see if his or her opinion changes...
It's an exciting company for sure, and their marketing strategy is pure genious. My personal favourite among their activities, is the immaculately restored Douglas DC-6 airliner - she's a beauty.
They are everywhere, even in eSports.
Rich Energy: “Somebody write this down!”
top comment
Cringe
Everyone thinks this is informative to creating a business lol
@@benjaminsibson4265 joke[ johk ]
noun
something said or done to provoke laughter or cause amusement, as a witticism, a short and amusing anecdote, or a prankish act:
He tells very funny jokes. She played a joke on him.
something that is amusing or ridiculous, especially because of being ludicrously inadequate or a sham; a thing, situation, or person laughed at rather than taken seriously; farce:
Their pretense of generosity is a joke. An officer with no ability to command is a joke.
verb (used without object), joked, jok·ing.
to speak or act in a playful or merry way:
He was always joking with us.
to say something in fun or teasing rather than in earnest; be facetious:
He didn't really mean it, he was only joking.
verb (used with object), joked, jok·ing.
to subject to jokes; make fun of; tease.
to obtain by joking:
The comedian joked coins from the audience.
Agustin Saldivar you went to the effort to copy and paste for something as unfunny as that? 🤨
They run 2 top level ice hockey teams actually, 1 in Germany and 1 in Austria.
Don't forget Germany Football club Bundesliga RB Leipzig team
@@maxweinberg22 they also forgot thier racetrack 😋
*They killed 2 top level ice hockey teams.
Red Bull Salzburg and Red Bull München
Absolutely great Channel!
Actually Red Bull ownes two Hockey Teams in munich and Salzburg
I had always suspected the markup from manufacturing to retail for Red Bull to be tremendous; as financing a Formula 1 race team to the tune of 100-plus million Euros is telling.
Leading up to this video, my guestimate for the manufacturing cost of a can of Red Bull was around (US) 20 cents. Turns out I was off by 50 percent.
2 F1 Teams actually lol! Red bull (main) and alphatauri (junior) it’s crazy
Very interesting content. Commenting to give that algorithm a little bit of energy.
When I was an athlete, I remember these RedBull cars coming to the stadium and giving free drinks to runners...
But, to be sincere, that was the only time that any of us were drinking that - no one was into junk foods and drinks.
Red bull is extremely popular amongst amateur road cyclists. Many races require you to wake up at 3 or 4AM so red bull stands in as sleep-in-a-can. It also jumpstarts you if you’re multiple hours into a ride. I don’t know anyone who regularly drinks red bull tho.
I does. it givers me wangs
@@404nobrakes My fucking sister drinks that shit on the daily, and not even the flavored one's, just plain old classic redbull.
It is not that long ago that caffeine was taken of the banned drugs list for competitive sports, my guess is that Red Bull had a big influence on that...
They certainly are everywhere. I never liked energy drinks and I'll never buy it but i support the brand.
Hmmm. How do you support if you not gonna buy it
I'm supporting by praying
Thanks for letting us know.
I was about to give you a like when you said "I never liked energy drinks..." but then I read "but I support the brand..."
؟...( ;-;) ;-; (;-; )...?
Red bull makes you flyyy
While the Austrian guy teamed with Krating Daeng owner, it all began with Lipovitan D, a japanese energy drink marketed to salary men. That drink came to Thailand and was manufactured by a thai company under license. That same company made their own version, M150 and Krating Daeng was a copy of M150. M150 still leading the truck driver market in thailand today.
It's crazy. So high-quality content but so little views
yes but the channel is very new but has a lot of potential i think.
tbf, its only 3 months old..
I hope it does the same as other channels like this, hits the recommendations and starts skyrocketing
this aged well
@@twanschrover3 Got it in my recommendations today. That's why I'm here.
Incredible. Red Bull is the perfect example of making people buy a feeling rather than a product. Great video!
Red Bull is the drinks version of Nike, a marketing company.
Ken O Connell and Apple
at least redbull takes top notch care of their injured athletes, something youd think should be standard for all sports brands
@RNIK im awear of that, but still, their recovery and rehab efforts are far beyond other sponsors that are also mostly involved in extream sports
Almost $1 profit per can that’s wild
I'm still confused how their wholesale price is $1.09/can when they sold 7.5B cans for $6B. I guess someone is getting a better deal than Walmart
That's because they can't charge the same price they charge in western countries in the rest of the world. For example It has to be cheaper in South America or parts of Asia because people earn less there and money is worth less, but red bull's production cost is probably already minimized.
#Math
There are different sizes of cans for different prizes
A small cans in Australia's like $3/4 or 2.14/2.86 us dollars
It states the revenue from 7.5Billion cans was 6Billion. Not money in sales . So selling 7.5B cans their revenue comes from the $0.09- 1.09 from production to wholesale
I met a Red Bull athlete at an airport once. He said he couldn't wait to get back to his home country so he could take all of his swag off, wear his own clothes and "stop looking like a marketing Christmas tree". Like most of them, he was contracted to wear Red Bull branding whenever he was in public... 365 days per year.
"Marketing Christmas Tree" is now my new favorite phrase XD
HE signed a contract and is probably gettin a good amount of money for it so ...
@@mrn234 well that's why he probably hasn't backed out of it, doesnt mean he cant be annoyed with some of the downsides
oh booohooohooo a pro athlete is tired of being a pro athlete :'(
Considering the amount of money he is making, I bet wearing a chrismas tree t-shirt is the least of his problems haha. Heck if I were sponsored by someone to wear company clothes, but get tons of money in return I would do that without blinking or questioning, because thats what I would get paid for.
Fun fact: if a company wants to make money, sell something.
And if someone wants something, he can buy it with money. Life is well done
why didnt they teach me this at school? Now i know everything
Red Bull has simultaneous fuelled my partying at night, then the next day fuelled me with energy when I’m hungover at work. Genius really. A drink for both work and play.
Something that helps is that it is not intended to be a "family drink" like Coke and Pepsi that the kiddies can drink at their birthday parties or with their chicken nuggets. So it can be marketed in a very aggressive and different way *for adults* , who at the end of the day are the ones who have the money. You can sponsor stuff that the soft drinks could be criticized if they do because they will try to keep their safe-for-children image.
Guy: So I got this life threatening, highly dangerous, absolutely insane, nearly imposs-
Red bull: Just shut up and take my money!
redbull organise the biggest breakdancing event. When i went on their event website, the breaking events were not even mention, because they organise much bigger events. Now, they support a lot the breaking scene organising events all around the world, even in deprived area. Besides, they sponsor a lot of breakdancers, treating them like pro athlete. I don't drink redbull, but i have the upmost respect for the brand. peace.
Same. I wish there was a sensible way to support the company that won't affect my health. In my opinion it would be a worthwhile investment for them to create a drink that would actually be responsible for their own athletes to drink.
@@luisjanssen8799 They'll have to innovate with a new product eventually, like mentioned in the video. The way you can support them now is watching their content and supporting their sports teams by buying merchandise!
Yeah redbull actual sponsors or organises a lot of events for smaller or grass roots type scenes. I actually think in terms of marketing its one of there strongest moves.
@@VentusOfficiall in Austria redbull is selling much more products. There is water, cola, ginger ale, tonic water and many mor. And this year they were starting to sell Lemonade and beer. They User for it another Brand called "Thalheimer".
@@oliverrogler3248 danke/thx
If they sell for well over a dollar per can, why was the total revenue for 2019 less than 1 dollar per can?
Tax, marketing cost and other expenses I'm guessing
@@OBEYzALL That shouldn't affect revenue. revenue is the total income made. tax, marketing etc... would affect profit which is when you factor in expenses
That's the price they're sold in the US, but it can vary in other parts of the globe.
@@mauriciomzaffari Yes you're right, we can get red bull for around 1.50 dollars in India.
Why would they wanna make money on paper??? 😭😭😭
Honestly I love how much red bull invests in sports because it makes each sport more interesting especially with the motor sports considering how much money is required to run in them. Makes me really want to buy redbulls😂
It's a shame it tastes like (to quote Tony Coleman of London Electricity/Hospital Records fame) "somebody's nan's knicker drawer".
@@eighteenfiftynine I personally find it tastes amazing 2nd favourite soft drink
comments like this really makes me not want to buy RB.
@@eighteenfiftynineThey have so many different Variants, im sure you will like some! Also, they sell non energys such as cola
We all know that Red bull sponsors schools so that they give students tests and lots of homework to buy their drinks after having sleepless nights
This is the first video of yours that I’ve seen. The editing and research were well done and the voice is easy to listen to. Keep it up #sub
"In 2019, Red bull sold one can to every person on the planet"
Me who haven't tried red bull : WHEN DID THIS HAPPEN
Some people bought 2 cans
@@TangoNevada damn...
@@manavmnair6975 Damn what? It was a Joke.
@@TangoNevada and so was my reply
@@manavmnair6975 So was mine
Atleast I see my redbull money back in the favorite sports, no other sodas do this on this level,
Thats why I think redbull deserves my money.
It also kills you.
EZ CLAPZ Pure bullshit.
@@فيصل-ش4ف4دDude I'm drinking Red Bull right now and I don't think it k-
EZ CLAPZ if you drink coffee obsessively every day, it will also kill you. Like with any other drink rather than water, it comes down to how much red bull you drink regularly. One can every two-three days is no harm to health, especially the sugar-free one. If you drink 2 cans of standard sugared red bull everyday, it will obviously cause harm to your health
Ruslan Anferov yes, what I meant is, you drink too much of anything, you die. Especially caffeine considering it’s a drug, the guy above me is all I meant, didn’t mean to hurt your feelings.
I remember the feeling after a night out on Vodka Red-bulls, felt like shit for about three days.
Might have been the vodka lol
RIP Mateschitz
Creating a market for their products
Apple: WRITE THAT DOWN WRITE THAT DOWN!
You got blessed with the youtube algorithm ,keep up the good job mate !