How Formula 1 Teams Make Money
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- Опубліковано 16 лис 2023
- CNBC’s Sara Eisen goes inside Formula 1, finding out how the racing league’s most prominent team principals manage their billion-dollar businesses, woo sponsors, and keep advancing their high-tech cars under a recently created cost cap. Watch the video to find out what it takes to run a cutting-edge race car over the months-long Formula 1 season.
To watch the full documentary, “Inside Track: The Business of Formula 1” and for more content, visit CNBC Documentaries: www.cnbc.com/inside-track-the...
Chapters:
1:29 Chapter 1 - Leading an F1 team
3:39 Chapter 2 - At the starting line
4:48 Chapter 3 - The cost of an F1 team
6:09 Chapter 4 - Raising cash
10:37 Chapter 5 - The cost cap comes in
12:18 Chapter 6 - Racing ahead
Correspondent: Sara Eisen
Produced By: Kathy Liu
Additional Reporting: Christie Gripenburg, Meghan Lisson, Amanda Winograd, Erin Andrews
Edited By: Rich Korn, Candice Goldman
Executive Producer: Wally Griffith
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How Formula 1 Teams Make Money - Авто та транспорт
With the highest-rated programming, the priciest ad time and rights deals worth billions, the NFL is the most valuable content in media. And now its moves onto streaming platforms like Amazon Prime Video, UA-cam and Peacock are having ripple effects across the media and tech landscape. Watch this video to learn how streaming is changing the business of the NFL: ua-cam.com/video/Pzg7aN0SOVM/v-deo.html
Note: This video is only available for viewers in the U.S.
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How is this relevant to this video?
#NiceVideos
Love From Germany / Heidelberg
🖤 ❤️ 💛
You can just tell Horner loves that Ferrari gets a free check from F1 LMAO
Love it or hate it, F1 will never be the same without Ferarri 😅 Even when they have capable car to win the WDC like in '17 & '18, either the driver or the teams always gave the F1 fans non stop drama
@@marshalniel Yeah. You really can't have F1 without Ferrari.
Well they literally do
@@paskowitzyea you can. That check should be going to Williams or the second worse team on the grid. Ferrari already make enough money
The third column Ferrari makes 60mil from historical value only, Williams makes 10mil. RB, McLaren & Merc got more than 20-35mil but idk the exact value. The other team doesn't get any.
Last year Ferrari make around 200mil from prize only while the winner RB makes only 170mil.
Honeslty the cost cap is such a great thing to be introduced. Makes the teams think harder about designs etc rather than just making it constantly and wasting money
Yes great for the wealthy team owners and private equity firm owning the broadcast rights. Not so great for the working class families in England and Italy that rely on the industry to put food on the table.
@@fluffy-puffy-puppy😂😂😂😂😂😂
Sadly my comment aged well now andretti's entry has been rejected. 😂 hope not too many will lose their jobs 😔
It's not though why should a team with more money be restricted in what they can spend instead of telling the slower team to buck there ideas up n get faster
Well, at least its good for the shareholders
Simple questions. Allowed them to talk uninterrupted. Great segment for people interested finances and newbies to the sport overall.
Came here to say this. Kudos to the interviewers and to the team who put this piece together.
@@msonixamerican media are at its best when they dont sensationalized and promote agenda.
Moto gp > f1
@@unhingedninja8565 lol what? Both are awesome. Put wrc up there too. Apples and oranges tho.
@@matthoward598 wrc is more fun than f1, motocross is the craziest, f1 is too tech oriented to the level that the machine does most of the work and theres not much dynamism to the races, motogp has the amazing wave like leaning, wrc has the thrill of insta crash in the tree, motocross is the final form of death cheaters , 1 mistake and u faceplant
Very well done documentary. Great questions, no interruptions, and very engaging. Props to CNBC.
There's 1 minute of info in a 13 min video
@@2MinuteHockey Who cares. It was entertaining nonetheless so I don’t mind.
Absolutely. Need more of these.
No interruptions because F1 racing doesn't have any political views or motives.
@@nielsatoyab6065 But clearly, you do, and you want it known here. In any case F1 has lots of political views - rainbow-coloured helmets, Mercedes' black cars for BLM, diversity programmes, that kind of thing. Until recently, the sport was mostly watched by old straight white men like me - now it has a much bigger audience. That's obviously a great thing.
This is the clearest, most accurate, and concise explanation I’ve ever seen.
Almost every single advancement in modern cars comes from F1 cars. Brakes, fuel efficiency, they are vital to the car industry as a whole
F1 doesn't have that big effect for consumer cars. Group C, Group B and GT1 have done that way better.
@@MrNussbuss I would say F1 has a fair amount of influence on sports cars and super cars at least
Yeah! i agree, maybe not so much nowadays but back in the day with Ferrari and Mclaren I guess they did the best job possible for a fast car and then took some ideas that could translate to the consumer cars.
But now i think there is a R&D section whose only purpouse is to make advances with the cars that are directed to the "general population" if you could say because they are still in a category for Luxury (speaking of Ferrari and Mclaren of course)
maybe people should drive responsibly and keep their car for 25 years. That's what I am doing, I have been bumped by other drivers twice in 30 years, but never caused an accident. After that not once since I had my car for 13 years since new, and take public transport and walk as much as possible.
"They'll be back like the Terminator" great humor 😂😂😂
There it is!😂😂😂 I was looking for this comment!
With Toto's similar Austrian accent to Arnold on top of it.
That’s what made the whole terminator reference so funny
Mercedes F1 is terminator CONFIRMED ❤. I will BACK 😊
I know right that's funny
Good report. F1 is experiencing excellent growth the last few years, but in some ways, F1 is not a racing league, it's a money-making machine that is finely tuned.
Accurate
...like all professional sports.
Only now they don't care about the racing
@@cazadonwell racing has become more of a business than a sport in the past what 20 years?
Hey there my friend ❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤
13:33. Toto Wolff saying "I'll be back" would be golden.
And Both Toto and Arnold are from Austria😂 they both sound the same..
This season's DTS will probably end with Wolff saying "We'll be back"
he had say it many times.... just for fun
Toto has said that many times.
This video is cut version. The full version have Toto said I WILL BACK
00:10 Formula 1 teams are valued at over $15 billion
02:04 Formula 1 team CEOs have multiple roles, with creating a thriving performance framework as their priority.
03:48 Formula 1 teams have high operating costs, including marketing, mechanics, and driver salaries.
05:27 Formula 1 teams make money through sponsor contracts, prize money, and historical benefits.
07:10 Formula 1's global reach connects MoneyGram with its target market.
08:41 Partnerships with sponsors are crucial for the success of Formula 1 teams
10:26 Formula 1 teams are benefiting from improved income and cost caps.
12:01 Formula 1 teams aim to be profitable and increase team values.
Appreciate your efforts bud 👍
Thanks!
F1 is the pinnacle of any car racing. The technology put to the cars, the engineering etc.
Yes, we all know.
I love her as an interviewer she always goes straight to the point with great questions
F1: We need money!
Australia: Alright guys keep your shirt on, I'll send Daniel Ricciardo and Hollywood.
F1 Stonk: 📈$$$$
*Oscar Piastri’s music starts playing*
@@M4NA5 This means Danny Ric character somehow made F1 famous(?) lol. Not because he is Australian
@@pawieplays He is basically the main protagonist of Drive to Survive - or at least the fan favorite
@@matthiasra1806 I'm Team Gunther. That man is a delight.
Dont forget Netflix and their drama department!! They deserve some credit too.
Love how every F1 principal interviews were always Mercedes, Red Bull, McLaren and Haas as they're the most recognizable through the Netflix series.
F1 fans i think would love Maurizio Arrivabene if he still Ferarri TP. Dude was awesome
Guenther is the real star here.
Well the others need charisma transplants.
I never really thought about how the cost cap makes every team more sustainable in F1, and subsequently more attractive as investment opportunities due to improved profitability. Lovely video!
CNBC really has been on a roll with these short documentaries. Very well done.
Fantastic documentation of the sport I love so much! There’s many awful explanations and videos created but this was superb! Glad you guys got to sit down with the team principles and ask some solid questions, would love to see a follow-up featuring other topics in F1!
I've been an F1 fan since the early 90s and seen the sport transform under Liberty Media's ownership. Just a few years ago, if I mentioned F1, most everyone here in America had no clue about it and couldn't name 1 driver. Now, we have 3 races here and an explosion of new fans! Credit Netflix Drive to Survive for 90% of creating the popularity. Its nuts! I like that the sport has grown but also not because the cost of admission has skyrocketed.
yeah but before liberty it was better, now its more show than anything else.... lets make the cars faster they said, lets introduce the drivers like wwe stars they said, lets take that saudi oil money and race there they said..... liberty are just bloodsucking suits, not racers..... also we had Hockenheim and Nuremberg, got it replaced with the Vegas gp..... lol
Toto saying the merc is an aerodynamic miracle is the cherry on top. It’s a miracle yes, but not in a good way
Exactly bro, racing fans all agree.
Still 2nd in the standings tho
Why so? Please explain
its a miracle for other teams lol
Lol lmao
I think what Zac Brown meant to say was instead of spending money on 10 different wings and choosing one, they now decide to spend money on only one wing and put the rest on his Richard Mille watch!
For something that has always been for as long currency exists,. if folks like yourself would become wealthy you would even care less about minorities. You smell of contradiction. Don't try to be funny bro
He also omitted taking a large chuck of Saudi money to get them out of a precarious position.
Lies again? Gold Cup Gain City Grab Car
@@dodgemF1Bahrain not Saudi Arabia.
Richard Mille sponsor McLaren so Zac is probably being paid to wear it
Good mini documentary from CNBC, and props to the interviewer. Questions were on point, and the team principle's answers really helped simplify some concepts, specially around finance.
I've always been biased towards factory teams because I believe in the 'Race on Sunday, sell on Monday' concept, and things will get better with more manufacturers trying to enter/ re-enter the sport.
“Its a bit like the terminator”. Horner imaging Toto saying “I’ll be back” 😂
I appreciate the candor and openness from these business insiders. Very refreshing and quite different from most in the corporate world. Then again, their technical secrets are locked down quite strongly.
F1 wouldn’t make it without the Toto and Christian rivalry and they show it.
Both could go tomorrow and the sport would keep growing. Ask Joe Saward.
[ EDIT: The only big loss for F1 would be Ferrari (they have a HUGE fan base.) but even the loss of Ferrari would not dent the growth much. ]
@@buildmotosykletist1987 unless Ferrari and other defected teams start a competitor racing series like we had with A1GP.
The Max vs Lewis season was one of the best, and I really want to see at least one more before Lewis retires.
@@MrSilverfish12 : LOL, A1GP was a one make, nations cup type series. It was definitely not in F1's league.
F1 is not some silly reality show.
Haas Thumbnail makes it more funny 😂
American media company making an american f1 team their thumbnail😮😮woahhh so funny
The thumbnail is a Red Bull.
Cringe
@@SimRacingVeteranoriginally it was Haas
F1 became very popular in such a short time over the last 3 years, they're doing great job with the sport, they're in their prime, I would say F1 right now is easily the second most famous sport in the world behind Football ⚽️
Specially after the sport got featured on Netflix
I’ve been an f1 fan for a while so this didn’t offer any new insight, but it was well done and I imagine really educational for someone just getting into the sport
just be sure not to ask Ferrari about it for the time being
This is a well-balanced insight into the sports.
It’s by far the most complete competition there is. F1 is a competition not only around drivers, but mainly between companies, personalities, countries, factories, engineers, logistics, development programs and especially since the cost cap finance. No other competition comes close.
And it’s all decided on the race track ❤
Great interviews,thoroughly enjoyed this clip,host was awesome.
I love F1. I hope to see a race in person some day. Good questions, good interviews. It would be better if it were longer. Thank you.
U'll notice the differences in each team. When asked abt their roles as team principal Guenther talks more about sponsorships where Toto and Horner did not mention anything abt sponsorships. The way they answered the questions was a bit more laid back and in general.
Good content, well structured with good interview questions, well done
My bro is a huge fan, he loves his Formula 1 clothes we buy him as birthday gifts. 😊
Most wholesome thing I read all day 🥲
Sounds like a cool brother and family
@@esdrasmanrique6457 He us thank you. 😊
At 13:20.... Toto saying .. is it good enough to beat redbull, is it good enough to beat MAX VERSTAPPEN... I got the chillsss
I mean he said this at the start of this year, so we will see. Max is the best driver on the grid, with the best team/car concept on the grid to boot. So while i expect it to be closer its hard to beat Max/Redbull/Adrian Newey (chief designer)
Excellent report, especially the subtle commentary on the BS marketing that goes with the sport and how stupid it is. I get they need to make money, but so many of the phrases these marketing people say are completely alien to how a normal person would talk
The money gram commentary is a stretch. I mean what is eally the connection between sending money and racing? LOL Its really all about getting their names on the race track and tv
At least Red Bull brands itself as an extreme sports drink.
The logic behind the deal itself from MoneyGram's perspective, though - that's actually extremely sound business logic.
Great questions. Good interviews.
Dorliton bought Williams Racing for $175 million just 2.5 years ago in August 2020 and Force India sold for just $117 million 2 years before that and changed to Racing Point and then Aston Martin. Both were bought by Hedge Funds. Not to mention Liberty Media another Hedge Fund as well (that became a private equity firm and is now a multi-media company) including F1 itself for $4.4 Billion. Aston Martin just sold a stake for $100 million to Arcos Capital Investment which owns stake in 20 pro sports teams. They own Seat Geek and huge teams like the Red Sox , Cubs, Dodgers, Padres, Astros and Giants in MLB. Inter Miami, Austin, Charlotte, DC United, Houston, Nashville, New England, NYCFC, Philadelphia, Portland, Real Salt Lake, San Jose, Sporting KC, and Toronto in MLS, not going to list all the teams already listed too many but over 15 teams in the NBA!
Hoping to attend a race one day! I don’t even know how I got interested in F1. I think I randomly saw a race clip on IG and voila! Loved the excitement of fast cars and the science behind them. I haven’t watched DTS yet but not sure if I will.
Simply F1 documenting of F1 sport . Good job CNBC
Loved the doco great production. can anyone tell me what transitions they used for the titles please Thanks.
Excellent one! Well done
Fantastic mini-documentary. Quite informative.
Thanks for doing this. Don’t normally hear to much about money or sponsors. Very cool.
Coming from a 20 year F1 fan. This video was thoroughly enjoyable and informative. Thanks
Great interviewing skills, loved the questions.
Thank you for this CNBC 🙏
The comments are not wrong this was a really well made doc. Great job.
Great documentary! Congrats!
How much of that is from strong arming businesses to pay them? Like they did in Vegas?
When I was younger (i'm 29), I used to watch NASCAR alot but after a while I got bored and stopped watching it. I've never watched F1 before so I'm gonna give it a chance and watch the Las Vegas Grand Prix
F1 is more action and chaos. It is also more pretentious drama. In NASCAR out of 100 drivers you can justify calling 2 or 3 "Ah01es". In F1 all the drivers are "Ah01es" but you overlook that to like one.
nascar is so dumb, the same track every time
@@ned431 The cars are so matched, there's a lot of intricate strategy.
It used to be better but any racing is better than no racing.
@skyak4493 such a horribly naive perspective.
getting to know the different drivers and teams really makes it more exciting.
I think the 10 team get about 2 billion dollar from F1 owner Liberty media with Ferrari leading the money at over 300 million possibly 400 million.
The engine manufacturers likely earn about 15 million per client team (but they get extra uncapped cost as an engine manufacterer not listed)
I guess that sponsoring will bring about 30-120 million in income for teams.
And commercial activities might bring them 10-50 million as well.
The teams cost about 240-400 million to run each year.
Capped 150 million for the race team, cars and engines
50-120 million for the uncapped costs
25-120 million for the drivers plus 2 or 3 big earners in the team that are exempt
Interesting, good interviews. I enjoyed it.
Very interesting.
Would love to see this exact outline used to describe F1 in 1968. The only race I have ever attended was Monaco that year.
I was a foreign exchange student. We all sat on the terrace of the casino/paris restaurant and ordered horse meat hamburgers. Didn't know it until later.
It seemed a small and comfortable racing. There were many beautiful people there, I wondered which ones were spies.
Where can we get an overview that shows how much ticket sales / media distribution / f1tv etc brings in? Is that a thing? Or is that proprietary info?
I fell in love with Formula One after watching the Netflix documentary. Now I can’t live without it.
Your average DTS fan 😂😂
@@formula1wow700 Now I understand what happens “under the surface” of F1 beyond the documentary, but I do appreciate Netflix for bringing me onboard.
@@formula1wow700I really dislike when people talk down to dts fans. Stop gatekeeping the sport man, we all have a different road to becoming f1 fans
3:18 What an absolute balcony!!!
Yeah, who is that?
Love how Sara asks Horner"What happens to the car after the race?"......Horner goes..."They last for one season and they go straight to a museum." Her reaction priceless...beautiful sport....
It's the answer to the last question for me 😂😂😂😂, "they're a bit quiet at the moment" 😂😂😂... 13:30
great coverage and video!
Seeing how much money a team generates the car don't seem so expensive anyway. I find profitability interesting because I have read the teams only aim to break even like that is the only goal not to really make a profit. But that might have been how the teams were run in the past now it might be different and they want to be profitable, idk,.
Actually I recently found out that 90% of the F1 team sell there cars at the track to the highest bidder so they don’t have pay to take it back to there shop for example if you have to fly a car to a country they would like to sell it so they don’t have to pay to ship it back and the money they save and make they can put back in the team
CNBC, that was an absolutely exceptional video. Power to you all.
Wonderful short documentary.
Watching the Vegas F1 this weekend!!!
It’s kinda turbulent rn
I cant help but thinking that once DTS ends (which it will) the temporary fans will disappear and F1 will return to something close to what it was 10 years ago.
Facts 💯
Very valid point. But I disagree... The sport has blown up in the States because of the show. 💯. And I've seen a couple people kinda drift away. But, I think the residual fans are here to stay (I'm American, watching for 23 years)... I actually got annoyed when Liberty took over.. I thought they were going to americanize the sport (which they did in excellent fashion, by giving more access to drivers and not restricting social media posts, insights etc) they've made blunders tho, that Miami gp intro with all of the embarrassing attachments made me roll my eyes....the sports gonna continue to grow. I'm so excited, and I'm glad I finally have fellow employees and friends here in the States that I can talk to about a race instead of nba, NFL, and all of the other sports here... Hell, I had three people the other night at watching for the first time.. I loved answering questions for them. ☺
You talk with such arrogance in characterizing every person that became a fan after DTS. So you know the millions of new fans? What data and facts do you have other than your own feelings? Go cry some more because a lot of these new fans are here to stay.
@@jordan_m_wong don't get offended by these comments.. Been seeing them for years. It's kinda like... Those old metal fans. Or hip hop fans.. Or any kind of fan of that tries to gatekeep "their" sport... I've always welcomed newbies in all Of the things I love... We were once there too. Why would you try to deny new fans? It just doesn't make sense.. Yes, the Netflix series was over the top, but that's just editing and business.. I rolled my eyes at many points, thinking, yeah, that inchident wasn't that serious, ☺.. But they play it up for ratings.... If even 5 percent of the new people stays and becomes lifelong fans, it's honestly just a plus. ✌️
Great informative video!! 😍😍
CNBC generally give an excellent explanation of what is going on. Just watched the used car market episode prior to this one.
Moneygram found a way to market themselves 😂 Haas team team suddenly called Moneygram Haas team 😂
Nice zinger at the end, Horner! "They'll be back, kind of like the Terminator..." And while not Austrian, I can certainly hear Wolff saying this with much the same accent and attitude Arnie did, lol!
What is the music at the very start of the video?
Idk but the sound guy should’ve lowered it a little bit, could barely hear the dialogue lol
Great segment gang!🏁
theres a new anime called OVERTAKE that actually explains alot about the formula racing background from the eyes of a japanese journalist/photographer. i think they also talk about how the teams sustain and make money.
there is a sport ! isla mann TT , MotoGP, Redbull Airrace ( unfortunately is no longer held) WRC, Dakar Rally...
Amazing documentary…well done
kudos for the sections title
I'm really going to miss Guenther. He was the biggest star at Haas. Gene will regret firing him. I feel for the team and drivers who'll struggle more without him
The way Toto explaining the W14 as an aero dynamic miracle is hilarious
I've always been curious about how the Formula 1 business works. Very well done documentary.!
Liberty Media Corporation is an American mass media company founded by John C. Malone in 1991.
Formula 1 generates revenue from race promotion fees, media rights, sponsorship fees and ancillary sources, such as Paddock Club ticket sales and shipping cars and equipment outside of Europe.
The business model of Formula One is based on the organization and promotion of motor racing events. F1 is a global sport, and its races are held in various locations around the world.
Teams get most of their earnings from sponsorships. Each team has several sponsors that contribute millions of dollars. 🤝
👍👍❤
Smaller teams also provide technical assistances for other non-automotive industry-related clients for profits. I'm surprised this documentary didn't mention that.
For a news segment to actually be accurate about F1 is refreshing lol
“Doesn’t give me an edge, but it does give me an advantage” 🤔🤣🤣🤣, made my day
how much was WeWork valued at?
Please re- introduce timestamps, they are very useful, CNBC !
Very interesting article on F 1 racing
Toto wolf also sounds like the terminator 😂 both him and Arnold is from Austria! They will be back!😂
Great video!
dang I might want to join in the entertainment industry since I might be good at that then being in other idustry like oil or stuffs like tech
More in depth, please. T)
I remember when cars ran at least I new engine per week, then there was a spare car available in case of an accident, it wasn’t uncommon to see a team change an engine after qualifying lol
Teams used to blow through engines in qualifying alone. Meanwhile Redbull with Honda engines had no DNFs from mechanical problems. They didn't even take an engine penalty. Thats how much the reliablity has improved.
Great video
perfect parting shot by Horner.
5:15 Toto explaining aero dynamics of the car and generating downforce got me laughing 🤣🤣🤣 Only if it was that easy.
"I don't know if it gives me an edge but it definitely gives me an advantage" - Gunther 🤣🤣
F1 pushing hard as vegas is not selling out
For a minimum of a 1000 dollars per ticket im not surprised
Weekend attendance was 315k, which isn't bad considering how expensive prices were
las vegas grand prix is a total US-style greed fest. tickets cost 3 times as much as the european circuits
Poor Toto, he’s talking to the wind, that reporter don’t care lol
This is good reporting ..
That was great!
Increase the cost caps for teams further down the grid. More wind tunnel time.