"Wonderhell" resonates. The gap between "I know why I was put on the planet" and doing that thing, is excruciating. And, never narrows, it only widens! Congratulations Laura Gassner Otting. 👏
If anyone is reading the comments, Laura is the real deal! I love this talk so much! I feel this talk so much! I LIVE and LOVE my WONDERHELL and have loved witnessing yours! Ahhhh holy duality! It's the best, it's life, it's us!
"The burden of your potential plunks its weight on your shoulders and demands that you carry it around with you at all times." - Just one of a number of great takeaways from this video presentation by Laura.
Success is not a destination; it's an inflection point. That realization changed everything for me. I dove into books, seeking wisdom from different perspectives. I discovered that success is not a one-size-fits-all concept. It's about understanding our ambition, embracing our emotions, and accepting that our journeys are a series of successes and lessons.
I love the concept of the "burden of potential". I talk a lot about how visibility equals opportunity (business, career and personal.) But not everyone wants what visibility and opportunity brings to their doorstep. It's a huge amount of responsibility and more work. It's not a destination unto itself and we need to consider the costs of that opportunity and the potential. Bravo, Laura!
I feel like I've been hearing about 'burn-out' since after the first lock down and really just dismissed it as one of the new buzz words but man, when I did eventually burn out the way it affects your mental health is no joke, truly. Look after yourselves everyone ❤
Yeah absolutely easy to dismiss but really knocks you about when you experience it personally. Important to realize that's what's happening to you though and then take the time to repair yourself.
I can completely relate to your experience. It's easy to dismiss burnout as just another buzzword, but when it hits you, it's a whole different story. It's so important to prioritize self-care and take breaks when needed to avoid reaching that point.
Thank you for sharing your experience and raising awareness about burnout. It's important for us to have open and honest conversations about our mental health and the struggles we face.
It’s never the final success that brings me the happiness, but it’s the journey. Who I become and what I achieve in the process is where the success is, not the outcome exactly.
The burden of my potential is my comfort zone. I push myself all the time to go out of it. Nowadays i realized that i've changed a lot in my life and achieved better results i expected. For being happy the best way is to expand our mindset and overcome fears
How to hold seemingly opposing forces at the same time. I love the honesty and realness of this piece. Listen to it again and again. I can't wait for the book.
I watched this talk a week ago and have been ruminating ever since. The idea that once we are introduced to something better for ourselves, we live there whether it comes to fruition or not is revolutionary! I think this will shape my thinking forever! Thank you LGO!!!
"The burden of your potential" - I love that phrase so much. It's like the little voice inside your head that's both calling you out and also encouraging you at the same time. I'm writing that on a post-it note and putting it in my office.
I wonder if this is an experience that resonates more for individuals who've been framed as the golden child in their family? Their value and worth has been attached to their golden trophies for so long that it's difficult to have self value without those adjacent trophies and relevance. Just thinking out loud
Laura’s got both the insight and the personal experiences along with challenges and obstacles to speak from a point of personal reflection which is rare among most speaker/experts. She’s lived it. Bravo.
This is a great example of why highly motivated and busy people need to do a whole lot of work on their inner selves. In my experience people stay that busy because they're trying to outrun something within themselves and THAT is why they'll never be happy. Do the inner work friends.
often times we stay busy to distract ourselves from our own inner struggles. Doing the inner work is a brave and important step towards self-discovery and growth.
taking the time to focus on our inner selves is key to unlocking our full potential and finding true happiness, regardless of how busy and motivated we are.
I think it's important to prioritize self-reflection and inner work, especially for highly motivated and busy people. It's a crucial step towards personal growth and happiness.
One very useful talk. It is so true for anyone who has achieved success. The potential and excitement of success can also bring feelings of anxiety and self-doubt. 🙂
i gotta say, i still find it amazing how success is defined different through so many parts of the world. i like pushing myself, but I don't like parading around when i've achieved something.
Otting's talk on the relationship between success and happiness is a breath of fresh air in a culture that often prioritizes achievement over wellbeing. As she points out, true happiness comes from living a life that aligns with our values and passions, rather than just accumulating wealth, status, or achievements. Her message is a powerful reminder to prioritize what truly matters in life.😌
What a terrific talk! Her poise, her way with words, are magical. Two of my favorite quotes are --- 1. Do you know why internal candidates always leave if they don't get the job? Because the very process of interviewing for the bigger job means that once they saw themselves in this new way, even if for a moment, they couldn't unsee themselves in this new way. 2. Instead of seeing success as an end point, but a way point, not a final destination, but as a portal to what is possible.
She’s a really good public speaker. Most of what she said is self evident, but she has a way of making you feel like you’re discovering something profound.
I think it's important we define "success" - because it truly looks different for each person. There is the success we have been taught about, conditioned to strive for and then there is the success of our species. There's a HUGE difference I think. Do we as a human need to be ALL the things? Do we need to reach our "full potential" based on some narritive that's been tearing families and communities apart for too long, just to make a buck, to have a legacy that helps the ego to feel as if it's accomplished something...
Congratulations Laura. Great illustration of how our mindset gets in the way. So important to get comfortable with discomfort to harness the journey of success and the everyday path of happiness (not to it).
Laura, I appreciate that with this plethora of experience in the corporate world that you're being so transparent about what you're learning. I've found that by labelling any of my experiences has usually ended up in comparison or self-critical. I admire anyone who can relish in the chaos.
This is the perfect next evolutionary 'waypoint' of the Limitless track. LGO continues to pace ahead and make the way to and through what is possible easier. If you got this far being Limitless then you should join me looking forward to more on WonderHell and beyond.
When I'm truly grounded and in the moment, there is no such thing as potential. I am everything I could I ever need and will ever need, and as I am right now, is all I need to be.
I love how the speaker talks about redefining success as a waypoint rather than a final destination. It's so true! We need to embrace the discomfort and uncertainty of wonderhell because that's where the real growth happens. Success isn't about reaching one big finish line; it's a series of lessons and losses along the way.
I've accomplished things I never thought possible. Success feels incredible, and it opens doors I never even imagined. But it also fuels my hunger for more. It's a constant drive that pushes me to set bigger goals and achieve even greater things.
It's exciting to see someone like Laura Gassner Otting sharing her knowledge and experience through speaking engagements, books, and media appearances. Her insights have the potential to make a real difference in people's lives.
Success may feel wonderful, but boy, does it come with a side of wonder heII! Laura really nailed it with that term. I've experienced the uncertainty, self-doubt, and stress that success brings. It's like being on a rollercoaster ride you never signed up for!
Definitely sharing this one with some of my school friends. It blows my mind sometimes hearing about the pressure that gets put on some of them to the point where I worry about their mental health.
I like what Laura suggests about reframing success as an ongoing process that ties in to our personal growth and development... that way you can celebrate all the little steps along the way and not have to wait to feel happy about what you're doing.
An interesting and thought-provoking talk. Too many people are too focused on an artificial success, an end point that doesn't exist and certainly doesn't define success. It's so important to enjoy the journey.
What a great talk! Like others, I also love "the burden of your potential" phrase. Additionally, I like the part where once you see your potential, you can't unsee it.
It's fascinating how success brings out a sea of turbulent emotions. We go through moments of doubt, vulnerability, and uncertainty. But these emotions can actually be helpful allies in our journey.
I think it comes down to what we allow ourselves to feel. Very easy to open all those doors and keep looking through MORE doors while being happy the whole time instead of stressed and anxious.
This is such an insightful perspective on success and the potential it brings. It's important to recognize the duality of success and how it can be both exhilarating and daunting. I can't wait to read Laura Gassner Otting's book and learn more about how to navigate the wonderhell that comes with achieving our goals.
Happiness is achieved when we realise we have enough. Instead of more, more, more until we die, at some point we should say to ourselves, enough is enough. Then we can be happy. Then we can enjoy the fruits of our labour, enjoy what we have.
I've encountered imposter syndrome, doubt, and vulnerability at every stage of my journey. But I didn't let those feelings hold me back. I pushed through and emerged stronger.
It's super refreshing to see someone like Laura speaking about this. A lot of people in that world want to act like everything is sunshine and daisies but this is very much the reality of the situation.
Indeed, Happiness is a Decision! Success is a Decision! Courage is a Decision! But Attitude is a choice. Optimism is a choice. Kindness is a choice. Giving is a choice. Respect is a choice. Whatever choice we make makes us. May your choices reflect your Hopes and may all your decisions lead you to the right places 🖖
@@XandieFireman I was wondering the same thing Choice relates to a desired intention, values and beliefs. Decision relaes to behavior, performance and consequences.
Success is an ever evolving journey and not a destination so we always want more. Spot on.
Thank you, Michael, I appreciate you watching!
You're spot on Laura, couldn't agree more.
Great, quotable talk full of practical tips for how to navigate "wonderhell" and make the most of your opportunities and life.
Thanks, Mac. As someone who works with people all day to help them find their dream job, I know you know a lot of people who are in Wonderhell.
"Wonderhell" resonates. The gap between "I know why I was put on the planet" and doing that thing, is excruciating. And, never narrows, it only widens! Congratulations Laura Gassner Otting. 👏
Thank you, Gena! This is exactly it. It never narrows, only widens!
Success is not hitting the top of the mountain, it is the journey of climbing it
For many they only realize this in hindsight.
Enjoying the Journey, is the ultimate source of Happiness!
Very cool perspective
If anyone is reading the comments, Laura is the real deal! I love this talk so much! I feel this talk so much! I LIVE and LOVE my WONDERHELL and have loved witnessing yours! Ahhhh holy duality! It's the best, it's life, it's us!
Nice comments
It’s the power of public speaking. It’s a skill that she’s clearly honed.
"The burden of your potential plunks its weight on your shoulders and demands that you carry it around with you at all times." - Just one of a number of great takeaways from this video presentation by Laura.
Thank you, Jim. I'm so glad that struck a chord with you.
“Burden of potential”… Brilliant talk by a brilliant and insightful speaker/author. Can’t wait to read her next book!
Thank you, Alam. I can't wait for you to read it, either!
Success is not a destination; it's an inflection point. That realization changed everything for me. I dove into books, seeking wisdom from different perspectives. I discovered that success is not a one-size-fits-all concept. It's about understanding our ambition, embracing our emotions, and accepting that our journeys are a series of successes and lessons.
I really needed to see this, my mind sees too many roadblocks, and I don't see the walls I have knocked down. TY
me too... thanks for sending it
I love the concept of the "burden of potential". I talk a lot about how visibility equals opportunity (business, career and personal.) But not everyone wants what visibility and opportunity brings to their doorstep. It's a huge amount of responsibility and more work. It's not a destination unto itself and we need to consider the costs of that opportunity and the potential. Bravo, Laura!
Thank you, Bobbie. I appreciate you watching and sharing what stood out to you.
burden of potential as an idea really hit me hard. it's something i've had in my head for a while but hadnt really found the words for
"The burden of potential"!! Fantastic talk by a brilliant thinker! Go LGO GOOO!!!
Oh, wow, Erin. Thank you!
I feel like I've been hearing about 'burn-out' since after the first lock down and really just dismissed it as one of the new buzz words but man, when I did eventually burn out the way it affects your mental health is no joke, truly. Look after yourselves everyone ❤
I've been affected by burnout and it is really tough. hard to explain to others, though
Yeah absolutely easy to dismiss but really knocks you about when you experience it personally. Important to realize that's what's happening to you though and then take the time to repair yourself.
I can completely relate to your experience. It's easy to dismiss burnout as just another buzzword, but when it hits you, it's a whole different story. It's so important to prioritize self-care and take breaks when needed to avoid reaching that point.
Prioritize self-care💪
Thank you for sharing your experience and raising awareness about burnout. It's important for us to have open and honest conversations about our mental health and the struggles we face.
EGO + "the Burden of Potential" = the message I needed to hear today. More please about Wonderhell .... so so good!
I can't wait to share the book with you, Anne Marie.
WONDERHELL. Such a great way to describe this space between. So fantastic, LGO! Well done!
Swoon. When one of your favorite writers likes one of your favorite words... huzzah!
It’s never the final success that brings me the happiness, but it’s the journey. Who I become and what I achieve in the process is where the success is, not the outcome exactly.
The burden of my potential is my comfort zone. I push myself all the time to go out of it. Nowadays i realized that i've changed a lot in my life and achieved better results i expected. For being happy the best way is to expand our mindset and overcome fears
Thank you for this valuable reminder, Laura.
How to hold seemingly opposing forces at the same time. I love the honesty and realness of this piece. Listen to it again and again. I can't wait for the book.
Carolyn, thank you! I'm so glad that this talk resonated with you. Holding two things at once is so confusing.
Hands down one of THE best talks I have ever seen! Let’s embrace the WONDER of our potential and success!!!!
give it a rest amberly
I watched this talk a week ago and have been ruminating ever since. The idea that once we are introduced to something better for ourselves, we live there whether it comes to fruition or not is revolutionary! I think this will shape my thinking forever! Thank you LGO!!!
Thank you, Peta. It's such an uncomfortable truth, right?
Profound and so right! Thanks for this Laura - worth a listen.
Thank you, Shelli, I appreciate you taking time to watch.
True 👍👍
Laura’s first book absolutely changed my career! Can’t wait to read Wonderhell!!
Wow, Marcy. Thank you so much. Can't wait for you to read Wonderhell!
Perfect useful speech!
Nice, discrete but splendide outfit!
"The burden of your potential" - I love that phrase so much. It's like the little voice inside your head that's both calling you out and also encouraging you at the same time. I'm writing that on a post-it note and putting it in my office.
I wonder if this is an experience that resonates more for individuals who've been framed as the golden child in their family? Their value and worth has been attached to their golden trophies for so long that it's difficult to have self value without those adjacent trophies and relevance.
Just thinking out loud
me too! post it note going up right now
I totally agree with you
Really? I found it kind of rude to be honest lol
It's definitely a powerful phrase. It doesn't exactly inspire me but I'm glad it's doing something for you!
Otting's talk offers valuable insights into the relationship between success and happiness.
Love this. Very thoughtful and great timing.
Thank you, Mike, I'm so glad it resonated with you.
Man...this hit home. Lots to immediately apply here. Love this talk!
Thank you, Chris! Love that this resonated with you.
I love that! Success as waypoint not as an endpoint! Bring on Wonderhell!
BRING. IT. ON.
Laura’s got both the insight and the personal experiences along with challenges and obstacles to speak from a point of personal reflection which is rare among most speaker/experts. She’s lived it. Bravo.
Swoon, that means so much coming from UA-cam's first viral celebrity.
This is a great example of why highly motivated and busy people need to do a whole lot of work on their inner selves. In my experience people stay that busy because they're trying to outrun something within themselves and THAT is why they'll never be happy. Do the inner work friends.
often times we stay busy to distract ourselves from our own inner struggles. Doing the inner work is a brave and important step towards self-discovery and growth.
taking the time to focus on our inner selves is key to unlocking our full potential and finding true happiness, regardless of how busy and motivated we are.
I think it's important to prioritize self-reflection and inner work, especially for highly motivated and busy people. It's a crucial step towards personal growth and happiness.
One very useful talk. It is so true for anyone who has achieved success. The potential and excitement of success can also bring feelings of anxiety and self-doubt. 🙂
I appreciate the honesty in this video. Success can be both wonderful and overwhelming, but it's important to embrace both sides of the journey.
Wanting more is encoded in our DNA. I was once told that if I'm not moving towards a new goal, I was stagnant and dying.
I love how she brings ego into this. Not one time I ever considered my ego being part of my achievements. This was fantastic!
Same! Definitely making me think twice
I got that too from this!
Really? Never?
i gotta say, i still find it amazing how success is defined different through so many parts of the world. i like pushing myself, but I don't like parading around when i've achieved something.
With an inspiring talk like this I am in awe of her power! I want to read all her books!!!
Thanks Laura for a new word "wonderhell". Success is wonderful and heII at the same time.
Thank you Julian!
Thanks Laura for the laugh out load moment at 6:19 when you asked about an "energy crystal".
Thank you for being so honest and candid about your journey Laura ❤
In my opinion happiness is a personal and unique experience for each of us that continuously changes over the course of our lives.
This is a really good point actually. What makes me happy now is completely different to my teens
I've also experienced this
Perhaps or perhaps we have more control of it than that.
3:05 of this is so me, thanks Laura for the mirror.
beat me here lol
One of the most practical and energizing talks I've listened to. Wow.
Laura, this is fantastic! I’ve experienced “wonderhell” but never had a word for it. Thank you!
Thank you, Heather! It's the perfect word, right?
Laura manages to capture an indescribable feeling that at once motivates me and at the same time paralyzes me! Incredible! Inspirational!
Ilona, Wonderhell seemed like a better option than paralyzovation, right?
Right on the mark! Great talk!
Thank you, Richard. I know you've been in Wonderhell too.
She is awesome, great talk!
Otting's talk on the relationship between success and happiness is a breath of fresh air in a culture that often prioritizes achievement over wellbeing. As she points out, true happiness comes from living a life that aligns with our values and passions, rather than just accumulating wealth, status, or achievements. Her message is a powerful reminder to prioritize what truly matters in life.😌
Laura not only gives a good talk, she also walks the walk. Wishing her more “Wonderhell” moments!
Marlo, thank you! I'm honored that you took the time to watch.
Wow. Very helpful message 👏
I love your energy and I love the real talk here
Thank you, Tiff! All I know how to do is real talk. I think that’s why we get along. :)
What a terrific talk! Her poise, her way with words, are magical.
Two of my favorite quotes are ---
1. Do you know why internal candidates always leave if they don't get the job? Because the very process of interviewing for the bigger job means that once they saw themselves in this new way, even if for a moment, they couldn't unsee themselves in this new way.
2. Instead of seeing success as an end point, but a way point, not a final destination, but as a portal to what is possible.
Whitney, I'm honored. Thank you for watching, and pulling out these quotes as meaningful to you.
This is 100% accurate depiction of success! Thank you ❤
Bobby, thank you. I'm so glad my talk resonated with you.
Brilliant!❤❤❤❤❤
true it is
truth
Listening to this again and again! I can so relate to every single point! Congratulations on the most incredible TEDx talk LGO!!!
Very smart and effective talk! BRAVO!
You are a powerful speaker, and your talk has inspired me.
Wonderful talk Laura, I hope you are now at a place where you can be happy within all your successes.
Love this premise. Really got me thinking about my own relationship between success, potential, and happiness.
Thank you, Jay, I'm so honored that you took the time to watch, and that it resonated with you.
She’s a really good public speaker. Most of what she said is self evident, but she has a way of making you feel like you’re discovering something profound.
I think it's important we define "success" - because it truly looks different for each person. There is the success we have been taught about, conditioned to strive for and then there is the success of our species. There's a HUGE difference I think. Do we as a human need to be ALL the things? Do we need to reach our "full potential" based on some narritive that's been tearing families and communities apart for too long, just to make a buck, to have a legacy that helps the ego to feel as if it's accomplished something...
I couldn't agree more. This is actually the subject of my last book, Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life.
Great insights into life and accomplishments… and it’s limitations
Oh, John, thank you so much.
Some Kind Of Wonderhell!
What an inspiration ❤
I am not at all biased
It's super important to allow yourself to enjoy all the victories, especially the small ones.
Congratulations Laura. Great illustration of how our mindset gets in the way. So important to get comfortable with discomfort to harness the journey of success and the everyday path of happiness (not to it).
Thank you Jeanette. Mindset is a huge part of the self-care you discuss, so your praise means a lot to me.
Laura, I appreciate that with this plethora of experience in the corporate world that you're being so transparent about what you're learning. I've found that by labelling any of my experiences has usually ended up in comparison or self-critical. I admire anyone who can relish in the chaos.
This is the perfect next evolutionary 'waypoint' of the Limitless track. LGO continues to pace ahead and make the way to and through what is possible easier. If you got this far being Limitless then you should join me looking forward to more on WonderHell and beyond.
Yes, Anne! Wonderhell will definitely be a part two for those who loved Limitless. I can’t wait to share it with you.
Loved your talk
When I'm truly grounded and in the moment, there is no such thing as potential. I am everything I could I ever need and will ever need, and as I am right now, is all I need to be.
if only it was easier to achieve that state!
this is a good way of letting people know the reality of success
Thanks Laura !!
You are welcome, Salem! I'm glad you enjoyed it.
Awesome talk Laura! Really enjoyed you walking us through your personal experiences and shedding some light on the topic.
I love how the speaker talks about redefining success as a waypoint rather than a final destination. It's so true! We need to embrace the discomfort and uncertainty of wonderhell because that's where the real growth happens. Success isn't about reaching one big finish line; it's a series of lessons and losses along the way.
amazing talk
Best outfit ever.
Ohhh what she says about what happens when you define success as a finite destination is so damn powerful!
that was one of the highlights for me too
Yeah it really made something click for me
I've accomplished things I never thought possible. Success feels incredible, and it opens doors I never even imagined. But it also fuels my hunger for more. It's a constant drive that pushes me to set bigger goals and achieve even greater things.
This is really interesting! I've never thought about how the cost of success could leave you so depleted you don't even enjoy it
It's exciting to see someone like Laura Gassner Otting sharing her knowledge and experience through speaking engagements, books, and media appearances. Her insights have the potential to make a real difference in people's lives.
Success may feel wonderful, but boy, does it come with a side of wonder heII! Laura really nailed it with that term. I've experienced the uncertainty, self-doubt, and stress that success brings. It's like being on a rollercoaster ride you never signed up for!
So happy to know this is out - can't wait to watch! Congrats, Laura!
You control your inner world, that's where true happiness is found.
Good job Laura, this video is a good eye opener for everyone here
Definitely sharing this one with some of my school friends. It blows my mind sometimes hearing about the pressure that gets put on some of them to the point where I worry about their mental health.
You're a good friend!
I like what Laura suggests about reframing success as an ongoing process that ties in to our personal growth and development... that way you can celebrate all the little steps along the way and not have to wait to feel happy about what you're doing.
Always good to have a little reframe, definitely
Yeah definitely that is something very helpful I'm taking away from it
'Wonderhell'......this SHOULD now be in the DICTIONARY. 'The Burden off your Potential'...WOW what a phrase, it has MUCH power...on MANY levels
This is excellent LGO rocks! So good!
Andy, thank you. I know you know Wonderhell all too well.
An interesting and thought-provoking talk. Too many people are too focused on an artificial success, an end point that doesn't exist and certainly doesn't define success. It's so important to enjoy the journey.
What a great talk! Like others, I also love "the burden of your potential" phrase. Additionally, I like the part where once you see your potential, you can't unsee it.
Yes, Janet, yes! We are all in Wonderhell together.
it's definitely a bit of a bummer to achieve something and then have that feeling fade away within a couple of days. good talk Laura!
It's fascinating how success brings out a sea of turbulent emotions. We go through moments of doubt, vulnerability, and uncertainty. But these emotions can actually be helpful allies in our journey.
Very true. Achieving something we previously thought unobtainable does a lot of strange things to the psyche
it is a roller coaster, for sure!
I love this talk and I am now a fan of her!
This channel is really good! I'm learning english by it.
I think it comes down to what we allow ourselves to feel. Very easy to open all those doors and keep looking through MORE doors while being happy the whole time instead of stressed and anxious.
This is such an insightful perspective on success and the potential it brings. It's important to recognize the duality of success and how it can be both exhilarating and daunting. I can't wait to read Laura Gassner Otting's book and learn more about how to navigate the wonderhell that comes with achieving our goals.
Happiness is achieved when we realise we have enough. Instead of more, more, more until we die, at some point we should say to ourselves, enough is enough. Then we can be happy. Then we can enjoy the fruits of our labour, enjoy what we have.
I've encountered imposter syndrome, doubt, and vulnerability at every stage of my journey. But I didn't let those feelings hold me back. I pushed through and emerged stronger.
It's super refreshing to see someone like Laura speaking about this. A lot of people in that world want to act like everything is sunshine and daisies but this is very much the reality of the situation.
What world do you mean? The corporate world? The world of success?
Wow okay I kind of struggled at the start but one I pushed through I found so much inspiration in this talk. Thank you Laura!
There's some really great advice in here. I'm off to renegotiate my relationship with all my emotions!
Indeed, Happiness is a Decision! Success is a Decision! Courage is a Decision! But Attitude is a choice. Optimism is a choice. Kindness is a choice. Giving is a choice. Respect is a choice. Whatever choice we make makes us. May your choices reflect your Hopes and may all your decisions lead you to the right places 🖖
what is the difference between a decision and a choice?
@@XandieFireman I was wondering the same thing
Choice relates to a desired intention, values and beliefs.
Decision relaes to behavior, performance and consequences.
I love what she says around the 9:24 mark. It really is all about mastering those internal voices and feelings.
Definitely. Mindset is everything and those voices can really affect it.
Yeah that resonated with me as well
Because it's fleeting, Laura. It doesn't mean anything other than the value we ascribe to it.