Boost Sales and Craft a Professional Brand: 5 Essential Listing Tips for Success
Вставка
- Опубліковано 15 лип 2024
- These are 5 ESSENTIAL tips to creating listings that not only sell on eBay, but also help you build a professional business identity.
THANK YOU SO MUCH TO EVERYONE WHO HAS HELPED SUPPORT THE CHANNEL BY USING THE LINKS BELOW! YOUR SUPPORT HAS BEEN NOTHING SHORT OF HUMBLING.
Disclosure: Some of the links below are affiliate links. This means that, at zero cost to you, I will earn an affiliate commission if you click through the link and finalize a purchase. As an Amazon Associate I earn from qualifying purchases.
Our terrific scale: amzn.to/3GU9o0y
Our WIRELESS label printer: amzn.to/3BxXb0K
Our WIRED label printer: amzn.to/3gQOK6M
Our poly bags for storage: amzn.to/3rRitmK
The best shipping tape: amzn.to/33qAwGY
Poly Mailers: amzn.to/3paZhi7
Small shipping box (perfect for hats): amzn.to/3uWBUfF
20 Items Under $20 Every Reseller Needs
Thank You Cards: amzn.to/3Twx3f0
Variety Pack Poly Mailers: amzn.to/3RfGG02
Accuteck Scale: amzn.to/3GU9o0y
DUCK Tape Roller: amzn.to/3e8AUi8
Small Business Packing Tape: amzn.to/3B8K1Z9
Box resizer and Label peeler: amzn.to/3em5Ewo
Folding Light Box: amzn.to/3q7xq29
10” Ring Light: amzn.to/3emD7H3
Tape Measure 3 pack: amzn.to/3wOUzdl
Fabric Shaver: amzn.to/3Ba9dOW
Tissue Paper: amzn.to/3RCNzsl
Scissors: amzn.to/3RzxJ1y
Magic Erasers: amzn.to/3ek6wBJ
Tide Pens: amzn.to/3eh3fmw
IKEA Zip Top Bags 2 pack: amzn.to/3qetn41
Necklace Display: amzn.to/3CUeqvz
Mannequin head: amzn.to/3CTTsNv
Shoe Display Set of 4: amzn.to/amzn.to/3CTTs...
Extra Wide Hanger: amzn.to/3TEpsv3
Charcoal bags: amzn.to/3cH0VET - Навчання та стиль
I thought for sure your 6th thing was going to be something else, but since it wasn't I'll throw it in. Patience. For us small sellers, watching the big guys it seems like things should just sell quick and easy, but with only a few dozen/small-hundreds items listed it's not going to be the case. If they're quality listings by every other metric (ie, your awesome list here), they're going to sell but it may just take more time than you initially thought. Even knowing the ideal sell price (what's sold) and active price (what's active), pricing yours competitively on the full sell thru rate. I've had things go within minutes of listing, but I've also had things I listed weeks (and some months) ago, even ending + sell-similar hasn't bumped them off. Some things just gotta wait for that right buyer at the right time, best not to get discouraged and keep bumping the price down till you're giving it away, there are better strategies.
100%! I made a comment recently that eBay is like steering a massive ship. You can change direction, but the ship will take time to respond. It doesn't mean it's not working. It just means that it takes time. I could have gone the patience direction and might have on a different day. Do you mind if I pin the comment? It's valuable.
A pictures worth a thousand words, And a good title is worth a good sale. Thanks for your video sir, great information that alot of folks don't think about!
Thanks for watching!
As a new eBay seller, I really appreciate this video!
Great to hear!
"You can see my feet in the pictures." You are so helpful, but you are also hilarious. Ty, Chaching!
You are so encouraging. Thank you for the kind words.
Wow 40k Subscribers 👏
You are a part of that. You had me on your channel WAY before I hit 1,000. I appreciate you, Jeff.
@@TheChaChingKing Your Welcome. You are like a UA-cam Celebrity now 🙏
LOL...I'm going to tell Melody I'm a celebrity and see how that goes. @@jeffdorris5321
When I first saw your listing and saw the words no lowball offers I know what I’ve got,it stopped me in my tracks. I thought are you kidding me there’s no way that Scot would list something like that. I thought oh man, maybe I don’t know this guy after all. What a relief and what a laugh. Another excellent helping video. Thank you.
LOL...I was trying to think of the worst examples I could think of. Still, it says something about me that I came up with it.
A lot of good common sense tips. Thanks
I appreciate that. Thank you.
Very cool backlighting, Scott. Another great informational video from one of my favorite teachers!! Thanks!
Thank you so much!
Very good video. Like you, I always try to include something in the description even though many resellers say it’s a waste of time.
If you think it’s not too advanced, maybe you could do a video on how to set up shipping and return policies in a store. I know the rules I want to follow, but I need to formally put that in writing.
Thank you so much!
I haven't made one for a return policy, but I have made one for creating a shipping policy. I will try to work one in for a return policy, too.
Here is the shipping policy video.
ua-cam.com/video/EODgaSNx0Ew/v-deo.html
PLEASE DO A VIDEO ON This!
Thank you! Hobby seller transitioning to full time in 2024. Taking this time to learn as much as possible to start out right. Love your videos so helpful to me
I'm a big fan of absorbing all you can...as long as you start. You'll have MUCH better questions and get more out of the videos once you've listed a few things.
Thank you!!!!!! You make my beginner's journey on eBay easy.
yeah something I learned early on was to put actual size because sometimes sizes are different
Until I became a seller, I really had NO idea how much it varied from brand to brand.
Again, great video and very informative. I do the title a little differnt. For instance like ravens card lot, full card list in description. Buyer wants to know what cards, automatic eyes click on the listing. 1P GE 20A breaker, full specs in description is another example. I try to get eyes inside by enticing read description. I also put extreme effort in making a detailed description as well. Nothing irritates me more as a buyer, than a one or 2 sentence description. Just a little tactic I thought may help some. Whatever works for you is important. Keep up the positive energy man. You are doing awesome work.
Sounds like you have a plan that's working great! And...AMEN...people need to build these businesses to fit the needs and goals. 100%
Great step by step video with insightful information.
That's very encouraging to hear. Thank you!
Very Good Information!!! Thank You! 🤗♥️👍
I really appreciate the encouraging words. 😀
Another great advice video. Thank you.
You are so welcome!
Look at you shining a light in the dark! 🎉 awesome video
Thank you, Rachel! You have no idea how much I appreciate your positivity. No idea.
Great video, thanks 😏
Excellent advice from the King!
Glad you think so!
So true!! You are an amazing teacher. When there's dispute, let your reputation speak for yourself.
And if you do and don't come out on top, you're still doing the right thing. No one can take that from you.
Hey Scot: Another great video. Keep it up! Thanks.
I truly appreciate that. Thank you.
You're out here killin it man. Im a pretty direct person myself, so having all the information delivered clearly is important. On that topic you're doing an excellent job. Wish you tons of success, and thanks for the help.
I genuinely appreciate that. I feel like there are so many people doing this that are more adept at it than I am. So, your content is truly encouraging. I want to create videos that are helpful... truly helpful.
Lots of WISDOM in todays video!! You make me want to go see what overall image my Mercari store is vibing 🎉💯🤗 ty!
Thanks so much! You highlight a great point. This really does apply to any business in any platform.
Great info I'm a new subscriber hanks!
Awesome, thank you!
Well done Scot
Thank you very much. :-)
IM so glad youre mentioning the returns policy. One thing that has been off putting to me about many of resellers is looking for a way to wiggle out of a return.. Great knowledge bro and youre a top notch resellers.. Youre one of the reasons that many of the anti resellers are put to shame.. However we have to admit there are many that are just looking for a quick turnover.. Good job man good job! Keep up the great work being an example of working for the King of Glory in everything you do!
You are far too kind. I'm still finding my way and, hopefully, learning every day. :-)
I definitely pray my sales increase soon.
Hopefully, as we head into the 4th quarter, there will be an increase. I'm always encouraged by the thought that if someone is out there is being successful, I can be too.
Thank you Scott, I also bot some things from amazon with your code for my new adventure in reselling!
Oh wow! As long as it was stuff you really needed, that's genuinely helpful to me. Thank you!
`oh yes, like my scale@@TheChaChingKing
Great information Scott. What is the best return policy. Should it be the same with everything or vary with what your selling. Love your videos
I do 30 day returns with the buyer paying return shipping. But, honestly, you just need to pick one that you can live with. Free returns is probably the best policy as far as generating sales, but I hate it at my core. LOL So, I don't do that.
Thanks to you and all your great videos, I started listing last month. Just had my 7th sale yesterday!!
I still use calculated shipping and US only because I haven't figured out international shipping yet. Will you be doing a video on that in the future?
I will try and add something soon. It will be a short video. If you use eBay's International Shipping program, they do all of the heavy lifting for us.
@@TheChaChingKing Thank you so much! You explain everything so well!
Can you please do a video on how to fix business policies? I have about 10 and want to fix them but it keeps saying I can't revise them because they are in other listings. I can't figure out how to consolidate them. I just keep making new ones and making a mess. You are good at explaining things so a video with you showing would be helpful. Thank you for all your videos.
I can add that to the list. That said, here's what I would do. I decide exactly what policies I really want and need. Lets say you make 6 brand new policies that will cover what you need. All size are fresh and easy with no listings. Make them exactly the way you want. Once the new policies are ready, just move the listings over to the new policies. Once they are all moved, delete the old one. I can try to do that in an upcoming video. but, taking only a minute to think about it, that's probably the way the video would go. :-)
@TheChaChingKing thank you. I was trying to figure out how to move them. I think that's the part I'm stuck on, so I just make another policy and it's a mess. Lol Thanks again, I will try and see if I can work on that.
Scot always droppin the knowledge!! Now do this in song form and youll double your views! Add a little boogie in it and youll triple the views!
There no boogie over here...other than in a few tissues.
@@TheChaChingKing hahahahhahaa well Im still trying to see my vision of the CHACHA king make headway
Your videos are very helpful -- thank you. If you haven't already, I'd like you to address how to determine what "material" something is made of. Example -- brass...something looks and feels like brass, and other identical items are described as "brass"...but how to be sure? I understand you shouldn't put a question mark in your title....so do you just skip it? Say "possibly brass"? Same with dishes...some may be clearly marked fine porcelain...but are all plates porcelain? Are some ceramic? Is it better to leave out of the title and say in the description they are ceramic/porcelain? We never want to mislead customers, but hard to know some of these things.
If I'm unsure, I don't put it in the title. But I do include a statement in the description that I'm unsure what the material is. It's always been good enough for me.
Thank you for the kind words!
Don't forget to click thumbs up!
Thank you so much! All of those things really do help a channel. :-)
Good morning..
Once again thank you for your videos and thank you for always answering my questions
I'm going to start selling soon on eBay I've been buying stuff for a couple months now to list the only reason I haven't started yet is because I want to buy a desktop computer I do not want to use my laptop
My question is I heard that you can only list 10 items eBay when your new seller if that's true when does that change when are you able to list more than 10 a month..
You will be limited if it's a brand new account. Even if you are not ready to start listing, I'd create an account right away and generate a little feedback and history by buying a few of the things you need. That will really help. Of course, if you have an old account that you've been buying from, I would use that account every time.
Thank you so much for the kind words!
@@TheChaChingKing thank you for the info I really appreciate you taking time out of your day to answer my questions 😁
Thank you for the informative video. Would you prepare and share your shipping policies and put on PDF for us living in the same general area of Texas? I need to start with flat rate shipping but I’m totally lost on how to make policies. For all shipping actually.
I have another question, when using a large poly like 24x18, do you actually put those dimensions in the listing? I listed a coat and it fit in that size poly, but I got two inquiries asking “is the shipping really $62?” I didn’t realize it, of course, since I don’t know what I’m doing. Please help. I’m so stuck and can’t get going full speed ahead.
Try starting with this video and see if it helps.
I use the outside dimensions of the poly and add the thickness. But a 24x18 poly bag is huge. I'd try to get that in a smaller package.
ua-cam.com/video/-ke0AK7vE5E/v-deo.html
How do you feel about using the AI feature in the item description field?
It's OK. If you weren't doing descriptions at all, they might be a good start. But, they sound super fake to me. AI tends to oversell. So, it's fine....but I don't really use it.
You mentioned most items. Then what kinds of items are okay not to accept returns?
Most things really are going to be most things. But, for me, an example of something I wouldn't want returns turned on for would be a box of costume jewelry. You know, something I've tried to photograph, but it's really just a box FULL of costume jewelry. You probably wouldn't inventory every item. So, if you took returns, you'd have almost no way of knowing if they picked through it, got what they wanted, and then returned it. So, something like that I wouldn't turn on returns. :-)
I’ve heard eBay say on multiple occasions not to put New or NWT in your title. Have you found that it helps more than having more keywords in their place?
I'm a big believer that you need to use all the spaces available. Unlike some others, I like using the word New in the title. I think it separates my listing from others. eBay has flip-flopped on their recommendation several times. Sometimes they say to use it. Other times they say not to. I like it and don't hesitate to use it. That said, it's often the first word I would exclude if I didn't have space to put something I felt like was necessary in the title.
So many subliminal cues we send to buyers
So true. We need to make sure that we are authentic and allow that to come through in our listings.
Can I use ListPerfectly on my phone or only on my desktop?
Great question. List Perfectly is a "mobile-friendly desktop app." So, it absolutely works, but I prefer the desktop. Here is the page where they discuss using it on a mobile. listperfectly.com/blog/selling/list-perfectly-mobile-list-perfectly-on-the-go/
I've recently started accepting returns, and I've been giving a return with their cost of shipping, too. Is that necessary? I returned something I'd bought, and the seller only refunded the purchase price, and I also had to pay return shipping, so it wasn't much of a return when it was all over.
I usually refund the shipping too, but it isn't necessary. The biggest benefit to refunding the shipping too is that eBay will often side with you if you are asking to have a negative removed. but, if it wasn't for "item not as described," you don't have to return the shipping.
Hello ! Tell me please , im allowed to sell food supplements on eBay ? Thank you
I have no experience with them, so I don't know. Check with eBay for Business on Facebook.
Do they charge for each pic used?
No. You don't pay anything additional for each picture.
I bought a pair of shoes once on ebay, seller shipped them media mail. Mail man knocked on my door to deliver them, telling me I owe money for "postage due"...post office figured out it wasn't supposed to be media mail shipping and that's why they tacked on the extra cost to me. Let's just day I reemed out the seller. I basically double paid for shipping, all because he wanted to be a cheapass.
Oh wow, that's awful. That's just awful. That seller had it coming.
Now they notify me if I weigh wrong and tack on extra from my eBay account, which I appreciate, as it does not affect my buyer.
100% Not only that, the post office is really honest about it. Because Melody and I always round up, I actually get far more refunds from over-paying that I do charges for my mistakes. I think that's a HUGE benefit. @@justmemother2
@@justmemother2it depends on where they catch it. If the catch it at processing center, yes they will adjust through eBay. If they catch it at the local PO, they issue postage due at retail rate.
Would I get flagged if I try to sell stuffed dolls that were made exclusively for Macys?
I wouldn't think so. I've sold things from Macy's without any issue. But, you can never know for sure. I had an item flagged about 6 months ago from a company that I've never heard of doing it before. I don't think Macy's does this, but I can't be sure.
Hi i really need your help i live in Denmark and i am trying to resell i have to use flat rate because of my country please let me know what the cheapest the cheapest international flat rate shipping and how much it costs so i know how much to charge the customers
Oh, wow. I honestly don't know anything at all about shipping from Denmark. I have only shipped from within the US.
Ok i g’et but do you know any good shipping calculator
In the US, we can use a site called Pirate Ship to estimate shipping costs. You have to enter a zip code to a destination, though. I don't know any of the places in Denmark you could check. What I would do is find another seller or sellers in your area. Surely someone is selling on eBay in Denmark. If you could reach out to one of them, they could give you a lot more accurate information. You might even see (or organize) an eBay meet-up for a small group to share ideas.@@Jb-Trading257
Thank you
Where can I send a lengthy eBay question
I try to get to all of the questions here that I can. It's becoming increasingly difficult to respond to individual lengthy questions. That's part of why I began the channel. I had been doing mentorships and free classes locally and I just couldn't get to everyone. This is my attempt to try and help and many people as I can.
New,
is your lead word? And then your title is redundant because it has NWT in it also
Ariat jeans Mens 38 fire resistant etc etc
New or NWT
isn’t necessary in the title because that’s already in the item specifics
I chose this listing because it got immediate attention, and all of the jeans sold right away. I literally just picked a listing that worked.
But, if you can rewrite it and organize it in a way that makes more sense, absolutely do that.
Are you SURE about the title having to use 80 characters NOW and TODAY? Because recently Ebay revised this requirement stating that you should shorten the title removing duplicates meaning, anything defined in the item specifics SHOULD NOT be repeated in the TITLE. A good example of this is mentioning LONG SLEEVE in the title and also defining it as a LONG SLEEVE in the item specifics ETC! So why then, if this video is only a month old are you stating otherwise??
Duplicating key words wasn't the point I was trying to making concerning the 80 characters. The point I tried to get across is that filling in the title with relevant key words is a great practice. You are better of to not duplicate words that appear in the item specifics just so that you can hit other key words if possible. As far as shortening the titles, using as many of the 80 characters as possible is absolutely the way to go. eBay's search engine begins with the title. Any references you see to a shorter 55 character title are zombie pages from pre-2008 that someone has copied and pasted.
All of that said, if you think that a shorter title is better, use shorter titles.
Thanks for sharing you and Melody have a blessed day in the name of Jesus Christ
RE Title: Brand FIRST. You dont put "NEW" in the title. No Abreviations That buyers would not generally understand. The first 4-5 words are paramount real estate for selling the title. You never use the word "new" in the title. Your size has no frame or reference as to metric decimal or otherwise. This example is so flawed. Your title would have been better if you have put ARIAT Mens Fire Resistant Jeans FR M4 Low Rise Boot Cut Size 32x30 Inch
RE Description: Is way way short of what is needed for the buyer or for the algorithm.
RE Returns: Its Ebay policy that everyone HAS to accept returns, this is not an option for the seller.
It doesn't sound like you got much out of the video. The beauty in having your own business is that you can build it to suit you.
Your revised title looks great.
A lot of what you've written, I've seen before. The order of the words, for example. It's never mattered for us as long as the title is clear what I'm selling. It had no impact on our sell-through rate, even after we used it religiously for over a year.
I've seen conflicting examples on using the word "NEW" from eBay.
As of 2021, eBay gave this as an example,
"1. Title format: "NEW” [brand] [product name] [model No] [Variants - size, color] [additional keyword]
2. Listings that have titles with more than 60 characters have a 1.5 greater chance of selling
3. An effective Item Title should be clear but concise and informative.
4. Include keywords in the title that customers are likely to use in their search queries."
As far as the description, the algorithm all but ignores it after the implementation of item specifics. I've written far more lengthy descriptions if I thought it offered more value to a buyer.
As far as eBay not allowing sellers to have a no return policy, that's just incorrect as far as I know. Other than the example I gave in the video for "Items not as described," eBay has "No Returns" as one of the options.
I didn't doctor the listing I used as an example. I used it because it worked well. It was immediately discoverable and resulted in selling all of the jeans that I had within a very short period of time.
Most importantly, if you disagree with my examples and find my video flawed, don't do the things I'm doing. There's no way I'm right all the time. I'm giving my opinions and sharing the things that work for us. If those things don't work with you or fit your business plan, that's completely understandable.
Great video! It's great how you create videos that relate to the beginner and also the seasoned seller!! Thank you so much!!
Thanks so much!