The dark secret behind sexist advertisements. | Natalia Ortiz Hazarian | TEDxYSMU
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- Опубліковано 14 жов 2024
- Women don't feel represented by advertisements - even though they are the main responsible for buying decisions around the world. Natália Hazarian investigates why that happens by specifying how ads are connected with sexism and gender inequality, and showing why we shouldn't tolerate that.
With educational background in Public Relations, Natália brings her expertise in communication and branding to the fields of sustainable development and human rights. She helps brands build strong attitudes in social causes while exploring how citizens are shaping new expectations and patterns of consumption. Born and raised in Sao Paulo, Brazil, her international work experience includes the United Nations, Edelman - the world’s biggest PR company -, and multinationals like Unilever and Infosys. Natalia has also coordinated emergency housing projects to 91 families in 5 underprivileged communities in Sao Paulo through Techo, a Latin-American NGO that fights extreme poverty by implementing social inclusion programs.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx
My sister used to be an ad model. Sometimes I had to go through a magazine more than once to find her because she was so photoshopped that I couldn't recognize her at first glance. It was heartbreaking to me because I always considered her to be so beautiful.
Priscilla Ferrari aw... that’s sad...
That's shocking. There was another Ted talk where an actress in her 70s had a much younger woman's legs photoshopped over her own. It's weird that you can wind up with distorted bodies with other bits added on. I think they said it was called Frankenstein Photoshop.
@@thegreenmanofnorwich Bro I just watched that one!!! :O
@@uberlephrad8218 What is the name of that TED talk? Thanks by the way
But not to those people. Says more about them than about your sister, hon.
"Respecting human rights among others is what makes us civilized." Nice speech!
No one should obligate me to respect someone. What if feminism Is wrong?
@@davidmendizabal9892 feminism was never wrong , even if many people try to twist it into many ways feminism throught generations means that making women equal to men .That was what the early feminists values and ideals were to make women equal to men but at the same time not lowering men's rights .
@@weebyanseil4584 what if man are not equal to woman?
My father told to listen people i disagree with, feminists nevera do that :/ i try to, but Is hard
@@weebyanseil4584 now that i think about it man and women most be different... The brain controls the body right? I mean man produce 10X more testosterone, so if my body is clearly way different that the body of women, my brain Is also different.
@@davidmendizabal9892 yes women's and men's bodies were biologically created different but one genders weakness is covered by another gender . In general they are made balanced . The only thing that needs to change is the environment and society we live in....
You can tell she's really emotional about the topic, especially towards the end. I'm glad she's being passionate about standing up for women and how they are presented in the media.
Yes because it's all about emotions
@@Versul1 yes, unless you're a robot. but even they can be programmed to show emotions. so unless you're a very badly programmed robot you will always be having emotions
@@user-zv9no2my6j emotions are unreliable, whoever came up with the phrase "Follow your heart" had a life fraught with mistakes.
@@Versul1 not always. But in amy case, we can do better.
@@jjohnsengraciesmom who's we?
Hard to understand why people disliked this talk. Does it hit too close to home? Personally, I appreciated her helping me see the subject from a different perspective. Made me think about a lot of things to which I never really paid attention. No, no one forces models to pose. No, no one forces shoppers to make purchases. Neither does anyone force that guy on the corner to be a bum, or that girl (usually) to stick around and let her boyfriend abuse her. People make bad decisions all the time. Doesn't change the fact that media has power. Ads shape thought patterns and behaviors. That is their raison d'etre. Good talk.
To be honest, I just don't like her cadence. It makes her harder to listen to, particularly for 15 minutes.
We dislike it because it's stupid. As if men are the protagonists in their own story in commercials...we're coaches, dads, plumbers, handimen, etc...in otherwords, we are only important if we are useful to someone else.
Bob Pierre you are watching way to less comercials :D
Bob Pierre: Being portrayed as coaches, dads, plumbers and handymen doesn't promote the objectification of your body. It doesn't subtly feed into a system that leaves you helpless and hated and notice in her speech near the end she said. "Because it could be a complete stranger but we would still owe HIM or Her respect." She doesn't say that things like this only happen to women and she doesn't blame men. Throughout her whole speech she uses the word Brand which could be men or women and probably is.
No. It's worse. Men aren't objects, we're utilities, like water, electricity or gas...we're only valued based on our usefulness to others. Namely, useful to women and children. And our lives are only valued if we're connected to women and children...
I want you to watch the news, about a man dying...or losing his job, or whatever...it's usually "that's too bad" until the news anchor says: "He's a father of four, and leaves behind a loving wife".
A sad but much needed talk. I notice misogyny everyday in movies, ads and more. Imagine if African Americans were still treated the way they were treated 200 years ago. Sadly women are still being mistreated and objectified today. The sexism needs to be called out just as much as racism is being called out. Both are incredibly destructive. Humans need to evolve and it matters greatly how you treat others. Always be kind and compassionate. Golden rule rules.
Sadly men are also mistreated in the justice system and that the justice system incriminates men more than women with the same charges and situations.
Absolutely correct, but we also need to remember that there is not necessarily an "enemy" in sexism, the problem is what society has labeled to be a norm, and this often hurts men just as much as women, albeit not in the same ways. Men are not the cause of sexism against women, and women are not the cause of sexism against men, it is a group effort to maintain a status quo from back when distinct gender roles were actually necessitated by nature, and neither side was considered lesser for it. Each side handled their responsibilities and each was worthy of equal respect. Ironically this has been corrupted as it became unnecessary. What was once a cooperative arrangement suddenly became an unbalanced scale of power, and this has harmed both men and women. We need to raise both men and women to the same levels by addressing the problems that face both sexes. As for racism, that is it's own, entirely separate societal cancer that modern society has finally begun addressing in the last 2 centuries
_"Imagine if African Americans were still treated the way they were treated 200 years ago."_
oof
@@olorinmagus4479 Really well said. I loved how you verbalized these concepts in an easy way to understand, that pretty much explains everything clearly. I wish I could evrbalize my thoguhts that way.
uhhh why the problem with your statement is that discrimination against women, and discrimination against blacks are two very different beasts. The discrimination against blacks is far more blatant and obvious, because it has not been a part of our society for anywhere even close to as long. Discrimination against women is far more insidious, because it has been an accepted part of culture for MILLENNIA. Both sides face discrimination, just of different varieties. Let’s not turn this into a competition of who’s oppressed more, and acknowledge that as human beings we still have quite a lot to work on.
Woww. "Women are not the protagonists in their own story(ies)." When you look at the advertising, that's so true! The Mother's Day ad slogan should just tell the truth about what it's saying ("Get back to what's really important (cleaning) on Mother's Day")- ie. "Get back to cleaning on Mother's Day. Because that's your job and you don't get a day off." I can't even with that ad... that actually came out in the 21st century?!?!
I've always found the advertising on Mother's/Father's day terrible.
Get mum a bunch of flowers or a generic household item for Mother's day. I'll be the first one to use your coffee machine! Breakfast is on me! Not sure what you're going to do after breakfast but hey, do you like your new dressing gown?
Dad: You get the power tools and the alcohol to spend the entire day locked up in the shed making stuff and drinking beer!
if every day isn't mothers day you have a problem in your house. same with fathers day.
Mother's day isn't your birthday tho. Nor is it a day to recognize the individual. It recognizes the act of mothering a child, and honors mothers for parenting their child/children. What she misinterprets as the ad chauvinisticly demanding the woman to "go back to working around the house" is actually saying "celibate the day for what it's actually being honored for... Mothering.". It's hard for humans as a whole to pull ourselves out of our own personal opinion of reality, and recognize it for how it really is. So like "we all shape our own reality", and "your reality is different than mine" have indoctrinated themselves into our minds, and culture, suggesting there are multiple realities. But there aren't. The line between facts and opinions have been blurred heavily by this notion that our feelings are just as important (if not more important) than the actual reality of something. As a species we need to encourage intellectual thought process, and reduce the amount of negativity spreading that plagues our media, education systems, social media platforms, and interactions. Otherwise we'll be trapped in the downfall of our own delusions.
3538294473718276474 😬 calm
@@timn.5029 Apparently Notre Aira
's offspring don't require cleaning or cooking. That must be nice.
I love that there are men in the comments saying they've never thought about this before. Like I hardly ever see American ads that the average woman can relate to
White Knight
no one can relate to ads
Men are victimised in the same extent as women are. Men are told to be the head of the house and they must bring in money to pay for the bills and rent or mortgage and this all starts from day one at school. When men leave the classroom and enter into the job markets they are faced with the reality that there isn't enough work out there and what is out there is below the poverty level. This puts a huge stress on the body and men feel inadequate from the get go. Men have problems just as severe as women do only we are told to bottle it up and never cry about it. In my country the No1 cause of death for young men is suicide and all men understand why this is so!!! Let that sink in real hard. It is at epidemic levels and is a growing crisis yet the tabloids and news outlets NEVER EVER speak about this. It is covered up because if it was to be talked about in the media there would be a backlash and a demand for this horrifying truth to be put right. Men are abused and sexualised and worse ignored in a far deeper extent yet women refuse to acknowledge this completely. I know several people who have committed suicide and some are from my school going back to our first day at school. I am not a unusual case but I am typical man who just have been sickened that this has been happening for as long as I can remember. Men have problems too but they are just different. It is acceptable for this beautiful woman to talk about this but when have you seen a man get up there and do the same thing. Never is the right answer because we are not allowed to complain simply because it would be perceived as a weakness. Men are not allowed to cry and share their struggles in life which is a terrible crime against men. Men have problems too but they are different problems and even this truth is beyond taboo and is not allowed in society!!
@Aunty Agony
You say that as if it's something to aspire to.
Hilarious.
Food
That’s all
Wait, who actually makes their mom clean on Mother’s Day. Isn’t it a day to appreciate your mom and do something special for her? Plus, not all moms just clean. They may clean and cook but they also have jobs, like being a nurse or doctor, a firefighter, a policewoman, and many other things as well. Plus, their spouse and their kid(s) can clean as well.
That's why she brought up that ads because it just weird and give adverse message. Shouldn't a Mother's Day is a day to celebrate our mother. I believe housework is not just for women. I think that's why marriage is no longer desired because women expected to be maid and the men need to be the only breadwinner in the family. Actually all the ads need to change, all ads need to embrace self love. Sadly, it just a simple ads but it can be detrimental to the society
You totally missed the point.
I actually think that ad was to make mothers feel good about themselves. To make the point that being a mother is the most important job in the world, which hopefully is something everyone can agree on.
@@adamhall7720 that ad was not promoting what u said by any means . The words itself implies " get back to the job that really matters" , meaning that they are making women have no other personality than that of a sweet , efficient housewife .
@@weebyanseil4584 The fact that the woman had her daughter right next to her would clearly imply that they mean being a mother is the job that really matters. As one of the other commenters said, I think people are missing the point here.
I have a question for some people. Those who say “there is no study” “no evidence” or something similar.
If, say, there were? Say you had indisputable proof that it existed, would you then be against it? Or would you come up with another excuse for inaction? The point _isn’t_ the question of whether it’s happening or not on an individual case by case basis. You’re nitpicking small things in order to avoid the big thing. Even if there’s only one place in the entire world that did this, that’s still injustice.
PS Instead of spending time saying ‘there is no evidence’, go look for some. This isn’t an argument that’s about winning against people you are arguing with on the internet. It’s not cats versus dogs, or coke versus Pepsi. It’s about individual truth, that you are searching for. You need to know if your morals are correct or wrong, which means you need to explore yourself and the world around you. It’s a fight against your own prejudices. *You are looking for the truth.* Go find it the right way.
For sure it makes sense that we are affected and shaped by everything we ever see and hear and experience, even if we don't 'remember' it. Most people i speak to seem to think it's not really an issue, although I'm starting to think that maybe it's oddly 'convenient' for some to think that the objectification and/or this non-stop sexualisation of men and women has little impact on the public, including their own lives. Thanks Natalia for speaking up.
'Convenient' is exactly the right word!
well some react more to them then others.
Some has different exp.
But sometimes it does like she and you make it sound like much more of a problem...
Natalia did much to support her own narrative, some could fit into some propaganda (feminism's propaganda).
I wonder how much she really knows about the ads she was talking about.
but yes... I agree some of them where a bit... bad.
Directly being affected by it, however, decides whether you need to be aware of it or even do something about it. That's the truth. It might be a sad or dissatisfying truth for some, nonetheless it is the truth.
nocebo effect
real domdom سس
Short correction about Poland. Abortion is illegal here except if the mother's life is at risk, the conception happened through rape or if the fetus has some kind of genetic or other defect. What our government wanted was to outlaw abortion even in those cases. That's why we protested, we had enough.
However, to say we have autonomy over our bodies now is unfortunately not true, even when we won and prevented restricting the law even further. A lot of women here support the current law sadly. The catholic religion is very strong and it's hard to overcome our society's brainwashing...
Yume stay strong girl! Here in Brazil we are strugling for the same reason.
God bless Poland!
@smile The health of others beside yourself (such as babies) IS rightfully of societal concern.
@@leojanuszewski1019 not when there is no baby but only a tiny ball of blood and genes, without even a brain, let alone a concience. Stop making this about made up babies that never really came into existence.
Just because someone has a different viewpoint to you, doesn't mean they are brainwashed, you can't just dismiss other views and attribute them to brainwashing. Different perspectives and opinions exist; this doesn't only apply to you, but to just about any mainstream issue.
I just realized this video is a demonstration of sexism 10k views 3mil subs other vids on average have 1 mil this is a demonstration that people are avoiding these videos
Or considering the fact that this just showed up in my recommended, maybe UA-cam doesn't care to recommend it.
UA-cam doesn't really care much for eye opening videos, they just want to share something that will get as many views possible so that the ads can be seen and UA-cam can get payed.
FireBorn people avoid these videos because they’re not saying anything it’s a waste of time of what people do, women themselves don’t even care
No this is seen only one way!
Most people on Yoututbe are looking for something fun and uplifting when they click on a video. They see this title and they think it's going to be boring and/or depressing. I would think that this holds true for both sexes, but I cannot prove this. Sadly most people just aren't that concerned about equality between all people.
I find it quite depressing, as I've had two friends who've been so obsessed with trying to be perfect in whatever they think their role is. Trying to convince them that they, their time, and their skills aren't commodities to be traded. I wish they could feel okay and get used to thinking more about what they really want out of life and to be able to say it.
Yes, really. My grandmoms, aunts, and even my mom(to a lesser degree) will sacrifice their own happiness to please others. They have been conditioned to measure their worth in how useful they are to their families. So sad
@@AkankshaSingh-hx4db it's true but i guess that is just how people thought of things in the past.(in some coltures still do) family and comunity came first and individual came second or were not even recognized. this was true to both women and men. like it's not important what you think is right it's important to respect your parents and do as they say and to be helpful to others rather than yourself. this attitude thinks humans are selfish and compinsates. but idk i guess individuals can be lost either way weather they forget their own importance for the sake of others or if they need help but everyone is focused on themselves and thinks "someone else will help them i dont have to".
I have said this since 1983! THANK YOU,
That's just sad.
@@realdomdom ?? I don't undestand.
I'm white and female, but in my fasion I walk the line between masuline and feminine. No models look like that, and its kind of annoying.
Look up Rain Dove :)
I thought Rain Dove was a man (Not being rude but it's the hair)
It's called tomboy and it's nothing new, infact it's everywhere.
So oppressed!
Preach it Sister! Thank you for being a much needed voice in this area
This should have alot more views..
Not really. Her entire talk assumes every ad is sexist. People not only don't want to hear that, not do they believe it, but it's also patently not true. The presenter is looking to take offense. That's why no one wants to watch it.
Boycott the products. The ads like this will only be around as long as they're considered effective.
In order to do this, we'd have to research every product's advertising around the globe. 99% of advertising is photoshopped... where would we get our products?
She was so compassionate during her speech,great!
I love this talk so much... she is an amazing speaker
Considering how old "beer" is, as it was around in prehistoric times, we have no way of knowing if a "guy" invented it. It's possible that if women were responsible for making bread and cooking in the specific circumstances of that time, they would have been the ones to invent beer. So where did the idea of "the guy that invented beer" come from when we know nothing certain of its invention?
Uhm. I think you just missed the entire point of this wise woman’s speech.
Beer wasn't so much invented as it was discovered, however it is quite possible then women helped refine the process, but I don't particularly think that's the point of this speech
right? just adds to how weird that ad is
During the middle ages, and even early modernity, before industrialization, women were the ones who primarily brewed beer.
So probable.
Truly a wonderful talk!! Very eye opening and important topic, and she was so well-spoken and passionate.
What a great speech... the scary part for me was to realize that, as a woman, I have these thinking patterns. I don't think of what I want, I think of what others around me would want of me. And I did not see it as something odd before
Yes, women are taught to please in many ways...be in the bedroom and kichen.
i got goosebumps and i cried . i nevr felt someone saying making me understand realize objectyfying in such way . human should treat well to other woman that,s it
Ads has never forced me to violent a woman. Frankly, I'm surprised to hear that men may transmit the "objectiveness" of women in ads into the real life. If it's so, it's horrorful: it makes me think that sexism is everywhere and comes even from things seem to be so far from it. We shouldn't divide women into "beautiful" and "not beatiful": this is different for all people. And of course we shouldn't push women to be "beatiful" to us: they were not born to be a decoration.
I divide people into what they can do.
And there is nothing wrong with that.
Cole Dibiase Ok boomer
@N/A N/A The person who made this comment is a man :|
Некто Лохматый I think that that frame of mind is exceedingly rare, especially nowadays. I can’t think of anyone that I know that views women as decorations. I’m not denying those people exist, but they are VERY rare. Yes, society has formed an image of what beautiful is and isn’t, but to say men cannot look beyond that is insulting. Also, society also tells us what an ideal man looks like. This is not just a women’s issue, this is a HUMAN issue
To be honest as a man I feel the same apply to us. I have to constantly see that if your a man, you have to be rich, handsome and tall, no flaws! These days being a "Real Man" is someone who is a Provider and can be humble and gentle, but "strong" and strong. We have to be everything and if we do one thing wrong we are labelled as bad or a shit person.
Jan-Willem Willem The average man is also represented at least from what I've seen. I don't disagree with you about the impact though.
It isn't a competition. I would totally watch and like a talk about that topic, too.
Dat is inderdaad een van de probleem waar mannen tegenaan lopen, daarom is het belangrijk dat we samenwerken om de problemen die vrouwen én de problemen die mannen ondervinden aanpakken. Gelijkheid geldt voor ons allemaal. Mannen hoeven geen "krachtpatser" te zijn, ze mogen minder verdienen dan hun partner zonder zich bezwaard te voelen, ze mogen emotioneel zijn (ook in het openbaar), ze zouden meer tijd moeten hebben met hun baby na de geboorte, maar ook met hun kinderen na een scheiding, enz. Er is nog veel te doen tegen zowel de stereotypen tegen vrouwen als mannen.
The thing is, that image for men is created by men, not women, most of the time women don't look for ripped or rich men, that's what men what other men to aspire to be, which is really harmful, powerful men are pushing stereotypes in both genders, but even then, this talk is about objectification and it is rare to see a man objectified in the media. In the media it is not 'be rich to be liked by her' or 'use this to be liked by her', it's 'if you use this you are a man'.
I guess it’s everyone
When I really think about this world, it seems to be a very sad place to live in.
I wish it's easier to start over. What if it isn't? I'll start over anyway. I think I value women as much as I value men, but from now now, I'll start to scrutinize my thoughts to make sure there is no room for disrespect for any gender or race.
Thanks for the speech.
Natalia is absolutely brilliant.
Ironically, most of the beer makers and probably the inventor of beer was most likely a woman. Another reason to show respect to women, at least in beer ads.
I make beer and I have read on the invention of beer and it was a mistake from leaving grains out in the rain, no one really invented it.
Sally Austin but almost everything else was invented and founded by men
benjamin yashua that's revisionist history. We cannot know how many women were responsible for innovations because time and time again men take the credit.
BrenBren Hmann is this just wishful thinking, or do you have something to back that up with?
@@benjaminyashua2130 It's not an adequate point. To simplify it'd be like compaing the vegetation in the sahara desert to the vegetation in the Amazonian rainforests. Of course the rainforests have greater vegetation, because the conditions in place have allowed it to flourish.
Great points Natalia! Acknowledging you on this International Women's Day!
the way she talks about this topic just lat me feel how much she puts in this. and how much she feels about it and I feel with her.
tbh I thought there would but much worse mysogynist comments far from the worst I've seen
However it probably exists in other places than the developed western world.
@Acelya Would you provide a precise example of a job where a woman is paid 31% less money occupying the exact same functions. I really need that information for an argument...
There is none and she knows it.
and they make different decisions because men and women are expected to act differently. Women are shown to not be encouraged as often to be leaders or have more confidence in the work they do (from the time they are little). Moreover in many countries women are still expected to be the primary caregivers to children. What does this lead to? It leads to women working less hours and therefore not being considered for a raise or a promotion. Even if a woman does get a promotion, she may feel forced to reject that promotion because she would have to work longer hours or work in an extensive project that will not leave her any time to pick her kids up from school or do any other thing that mothers are expected to do. And in a lot of societies not placing motherhood above all gives you the title of "greedy"
PEPE LIVES It should have been done. But sexism in our society puts childcare only on weman shoulders. Men get the breadwiner place. Everyone unhappy
So proud, mana! Thank you for this.
Seeing through advertisements to what they are really promoting is the first step towards not being manipulated by them any more.
But you'll probably still buy what they're advertising because the product itself is desirable for multiple reasons. Low price, more features or USPs, etc.
@@ch4z_bucks I find that to not be true a lot of the time. Mostly, knowing that I do not need it + someone is trying to manipulate me blocks desire.
How about all the ads that disrespect men and make them look like idiots?
It's an excellent talk. Thank you!
nobody forces you to look a certain way or meet a standard if you feel offended or insulted by an AD at not been looking a certain way its your own insecurities which are to be blamed...its just plain common-sense to understand that its just human nature that we get stimulated by something which is more visually pleasing or aesthetically pleasant and advertisement is just making money out of this very attribute of ours...its natural that a magazine or a product will have a model who is visually pleasing than the opposite and this holds true for both genders....will u buy a product or magazine which is not visually appealing...its just a marketting strategy nothing personal nor sexist....
Rajeev Nair Very well said.
Makes me wonder why as a woman, most of my jeans don't have actual pockets while most or all of men's jeans have pockets.
Tell me why. Whats the reason behind that?
Could it possibly be because you're buying jeans from the wrong place, or the wrong brand or style? Because I know for a fact that that is not the case with the majority of women's jeans.
Hey dear Natalia. I would like to congratulate you for great Talk, and I have a question:
In your talk you blurred the companies', brands' names. Could you please clarify those ones? And how people can contradict , contrattack or resist those powerful industries?
thank you in advance
Hi Titan! The names of the brands are 1) Ralph Lauren, 2-3) Mr. Clean (P&G), 4) Skol, 5) Dolce & Gabbana.
People can always exercise their power of judgement and public manifestation of disapproval to those communications/brands. But even more important is to have coherent mechanisms and institutions able to stop communications that are aggressive to women and human rights in general from being published in the first place.
Natália Ortiz Hazarian thanks
All the above mentioned companies work with ad agencies having a majority a female employees...What's wrong then ?
There's a saying you haven't heard and it goes like this: "Those in the glass house should not throw rocks."
@@realdomdom Omg that's perfect!
I had the same thought while being locked up. Since I was not looking ad ads asking me non essential items, my self esteem rocketed and I became waaay more comfortable in my own skin.
Great talk!
This is another one of many problems with Advertising.
My personal gripe with ads is when they advertise cars, with the actors not wearing their seatbelts, engaged in dangerous activities.
Are you by chance a father of four and 6.f3 because I know someone who shouts this every time he sees it!
I heard that a lot of car brands have to produce ads that show off proper driving etiquette and safety such as using indicators, using brakes and wearing seatbelts.
Bravo! Excellent talk.
U go girl! We're proud of you!
She is right. Advertisers can do better. Maybe they would sell more product.
Bravo Natalia!
Great presentation. Nice build up to clarity. Thank-you.
All ads are predatory, aren't they? Especially on UA-cam.
adverts only do what makes them more money the problem is not necessarily with them but rather in society
you could say that the ads have an effect on society but then that still doesn't mean they are not helpful in changing it
Me encantó este discurso
Very courageous presentation.
Great talk but the only question I have is:
If women control the market (as she said) but women don’t like the adverts... Why do they then go out and buy the products that they’ve seen on said adverts? It leaves a huge plot hole in what’s being said in this video, in my opinion. I’m not saying she’s wrong, or that the adverts a right, but I am wondering why the creators of the adverts seem to be the successful companies.
Because people buy a product based on many things not just how it was advertised. They base their decisions on pricing, features, USPs, practicality, aesthetics and a bunch of other factors that matter more than if the product was advertised in a way that may or may not be sexist.
Chaardvark that’s definitely a possibility.
I must say I love the slides shown in this video because they way the names of the companies and brands are censored we can definitely make them out...
The 1st ad - Ralph Lauren
2nd ad - Mr. Clean
As for the beer ad sorry don't recognize it, I'm not in Brazil, but I'm sure if you want to know what company did it then you can do a Google image search to find it, that way you can avoid buying that brand. Don't support sexism.
3rd ad - Dolce & Gabbana
Again sorry don't know the alcohol company shown in the Armenian ad. (And again do a Google search.)
Marvelous Mrs. Mazel is a show that makes me feel less than as a woman and wife. Because it shows a perfect (inside and outside) woman that does everything perfectly. The only “mistakes” she does is in her hobby- stand up comedy.
Lovely! It's really that these advert affect our world negatively
Thanks keep speaking the truth this is exactly what me and my sister was talking about today woman are being objectified and its about time it stops people always talk about what men want
But what about what we women want we matter just as much
We are human beings and we have feelings and human rights
I hope the world wake up and see we are not a product to make others happy
i know its from 2016 and all but it makes me sick how she says "it could be your daughter" to the guys, instead of "it coulc be you". men have to learn to empathize with women for gods sake
Great video, so glad it came up in my feed!!!
Ads can persuade people to think about and buy different products, yet there are people who believe they can't persuade you to think other ways... hmmm...
People need to vote with their wallets and boycott the products that are advertised in this way. These marketing approaches persist because they _appear_ to work.
To take a positive example, Merci persists with their nauseatingly soppy adverts because they believe those have a positive influence on sales even though (in my family's case) it's the quality of chocolate that attracts us combined with the fact that they don't "package pump" so we know we're paying for chocolate, not intentionally deceptive half-empty packaging!
I would love to see Natalia interviewed together with Kim Kardashian.
😂
I am very agree with her
Everyone!
Any Age, Kultur, Gender, IQ, Financial Status, Religion, Health condition.
Everyone! Must find their goals/Ideals/life's purpose, believe in them and communicate them to others in order to Start creating synergically toward them.
Everyone!
great speech totally true and needs to be changed
This is why I’m glad I’m trans. Sexist ads like this that have an effect on the self esteem of women don’t affect me. However, I do have terrible dysphoria. So I guess there’s that
Great talk!
Blessings
What annoys me are ads for shaving cream where the person is shaving already hairless leg... It makes no sense I wanna see a before and after!
I hate ads in general. Any company that spends too much money on ads means they're pouring less money on the actual product which means their product sucks. And the ads are horrid too, made for sheeple.
Not necessarily, spend a lot of money and chances are if you spent it on the right stuff you will make a lot back. Take a look at gta v, a lot of money was spent on development and advertising and was the most sold media product in the world during it's first weekend.
A feminist video on Ted with comments allowed! A rare species!
Unless the talk was superior, I always give it a thumbs down if I can't comment.
There was one TED talk that had comments disabled but it was about a woman from Iceland trying to get closure from her rapist. I understand why the comments were disabled because people can be arseholes but they had a link to a forum which could be moderated if anyone gets abusive.
it is not a feminist video it is a human video. to those who complain about her voice or shinning who cares it's the message not the messenger. she is brave caring loving stop shinning yoursee
l mean to say shinning yourself listen to the message
it is not a feminist video it is a human video
it is not a feminist video it is a human video
I wish I could give you a milion likes.I dont by magazines not looking the adver-tising not looking movies because there are not woman who represent me. You represent me❤ Thank you.
the only thing i dont like is " they are more educated, but less paid" but dont bring up the context
Well done ! Love this video ❤️
I see your point. I just seen an ad for Axe with a fit attractive guy selling the ad. We all know that men who work out don't need a cologne to get noticed, we need overweight and underweight men to be represented.
just 52.000 views??? there should be a least 3 0's behind that number.
I’m glad she did this speech if it helps ppl understand these subjects more but I am still just amazed that women are sooo affected by these ads to the point of it being “dangerous”. I guess most of the women in my life are strong enough and smart enough with a solid personality that most ads roll off their backs as something they don’t care about or pay attention too.
Maybe women don't feel represented in those adds but for some reason the ads do inspire them to buy the products. Maybe its because subconsciously think the product will make them more like the model. We vote with our dollars. If you don't like the ads cast your vote differently.
Lol cast it where? At the companies that DON'T objectify the people they're aimed at? Yeah good luck with that I bet it'll turn out great when we're starving without a stitch of clothing.
Yeah, I knew she was Armenian! It's nice to see her on TED
The craze now with some models is to have their lower ribs removed to be skinnier, but its dangerous as those ribs are there to help protect internal organs. Just crazy.
Thanks. important information
Keep in mind that advertising tries to give people what they think they want. That is what the advertisers think is most likely to get you to buy their products. So a pretty good argument can be made that they follow more than lead. To then make the leap to connecting it to all these gender inequality issues is.. well.. a leap. Meh. Males are pretty hectically stereotyped as well in advertising for the simple reason that stereotyping is more effective. I don't agree that it has the predictive effect that you're arguing for. If you don't like an add, don't buy the product. Promise nothing will be more effective. I don't like most adds directed at men but I find it sufficient (other than a snigger at the perpetual stereotypes) to simply ignore them. It's an essential skill in the modern world.
Go look up Gold Bond ads featuring women vs men. That's proof of sexism right there
2:30 why is the name of the brand blurred out? 1) could there be legal repercussions? how come? its just a screenshot from an official article already. 2) if the answer to 1 is no, then why is it blurred out? arent such brands the enemy? EXPOSE
She opens herself up to a defamation lawsuit if she shows brands
I LOVE THIS😃❤️
It is easier to oppress and abuse a group of people after gehumanising them. That is what those add do to us. Great talk!
she is absolutely right
Is NOBODY bothered WHY women make 80% of the buying decisions? was the statistic just for the one ad or...?
i have some questions:
How is the media’s portrayal of women contributing to sexism? Why do companies choose advertisements that objectify women?
Companies chose to use those advertisements because they are more successful than using regular women.
I just thought that sexism existed in India even in the 21st century, but little did I know that it is such a strong and emotionally disturbing issue worldwide. Kudos to Natalia, this video deserves much more views. It should reach as many people as possible.
the sad truth is that whenever there is an ad with a wholesome non toxic message, the main motivation behind is still money making
Protect your kids
Girl should not focus on how beautiful they are or go for brand name stuffs.
Put them to the right way education
Be the best of you by get a good job
Be confident, be kind, be smart and be aware of dangerous out there.
Beautiful inside out!!!
Tu nombre es muy latino. Hablás Español? Un abrazo desde Argentina. Buen video.
Ella es brasileña
I first thought she was right. But she lost me at "Think about, would you want that to happen to YOUR daughter?". In that moment she made it all about men again. And this is not right. You should care cause she is a person, cause she is human. Not because she has connections to others.
One of the things she pointed out in her talk was that women only have value in advertisements if they are somehow related to someone (they are someones daughter, sister, wife, etc.). I think she is fully aware that people should care because women are people, not just because they are related to you in some way. She chose, specifically, to make that point because that is still a powerful way to get people to look at something differently. Making it personal gets peoples attention, and forces them to look at it from a different perspective. I agree, that ultimately, "because she's a person" should be the only justification needed - but that doesn't always work.
She said herself that she was doing it herself and doesn't like it either. the problem is like women are raised in the consciousness that they are rarely the main character of their own story, men don't expirience this and also don't expirience how the person must feel. sometimes the only way to get their attention is by making it to their personal thing.
it disgusts me too. i mean i support homosexuals for example without gaining something myself from this matter (in the first place, sure everything gains something from giving right to minorities!) but men sadly often don't think that way about womens rights because they never were one. that i support homosexual rights dosen't mean i am aware of all their daily problems in our socity and thats ok as long as i listen and believe what they have to say. (and so should everybody)
I wouldn't give up on someone just because they said one thing you didn't again with. To me, when you ask men to think about a woman as though she were they're daughter you're trying to get them to see that women are not objects which is very effective in snapping them back to reality.
Not all are untouchable as one may think. The ones with money and power are the untouchable ones. It's assumed that white men can do whatever they want but they can still be poor and what not.
But seeing one as your sister or daughter makes you think the one is someone you have be protective about. Not seeing someone as an object is good, seeing someone as a human beeing on your own eye level is better.
There are very few ads that men can relate to either
I don't mind if a beauty smells bad temporarily.
Muito bom!!
valeu, Rogerio!
Great speech!
I guess this is why everybody hates advertisements on youtube *and just wanna click that damn skip button cause I don't care about Tiffany's backpain*
😅
the dark secret is any ads is greed. not sex, unless it sells. greedy. nothing else. just greed. falling for the adds is your responsibility. anyone hear of the lawsuit of the vastly overweight dude suing the fast food for his obesity. lots of adds to get you to go buy fast food for greed. that guy ate himself to death for his own greed of food. any women giving in to these adds is their own fault, its their choice. this women is acting like these adds are forced on her like drugs and now she is an addict and cant resist. thats stupid to think that.
Peaceful Awarness no, you are wrong, almost everything you said is wrong,. You are playing victim to yourself.
I was with her until she mentioned abortion. She said baby girls were disproportionately targeted in abortions but she wants women to be able to abort... ?? And she says “respecting human rights among others is what makes us civilized” but later excludes fetuses human rights? Women don’t have the right to kill another human being period.
arent sexist ads just another symptom in a larger problem? I wouldn't say that the ads are dangerous, it's the sexism that is dangerous. Also who looks at ads anymore? I can't remember the last time I saw an ad.
She mentioned that in the speech too, the sexism in ads is just a big indicator of the objectification of women in our whole society.
Also, ads are everywhere. You don't remember them, because they are actually meant to subcosiously influence your behavior. That is the whole point of them.