Why Facebook Destroyed Hike Messenger ?
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- Опубліковано 3 лют 2021
- Hike messenger was one of the top messaging startups in India. This video talks about why Hike messenger failed. What were the 5 reasons which resulted in a 12,000 crore startup failure. This video is a detailed case study on Hike messenger business failure.
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#hikefailure #hikemessenger #startupfailure #hikefailurecasestudy #businessfailure #whyhikefailed #businesscasestudy #casestudy #startup #adityasaini
I am still remembering that girl Natasha.. finally she dumped me..😭😭😭
😂😂
Dont think about these girls
become free 😎
live with your parents ,sadhguru,and Nature..
😂😂😂
yeah me too...I really liked the daily quote feature in hike
@@JaiSiyaRamjii r/woooosh
I remember I used to type commands like call, to get away from some annoying friends
Hike was really way ahead of time. So many features, too many stickers, payments, etc.
The problem was with marketing.
Hike really had the potential to acquire indian markets but marketing didn't work.
Ham Indians ne hi support nhi kiya whatsapp pe stuck on rahe basically college school and offices mai
ua-cam.com/video/EwTwt1vxTSo/v-deo.html
@@goyalvishal jo chiz value degi usi ko aadmi use krega na ki Indian Indian krke zabardasti use karega
@@jdeep7 yep but still telegram would be a better choice compared to whatsapp
That was the problem
Potentially alot of uselessness in that made people hate it
Especially nudge
Its very easy to put a casestudy after startups either failed or suceed, but the real casestudy is when u predict their growth once they started.
💯 💯 💯
True
Well said
Very well said !!!! I dont remember watsapp has done ny marketing still its flourishing !!!!
I only say its all about luck
You are right but one cannot predict the future of any start up on the basis of it's idea or plan bcz who knows Mngt. Of start up is capable to execute their plans effectively or not. Beside that their are many external factors such as Covid, last year many start ups were shut down due to Covid only.
The day hike removed the story features ...it started it's own destruction...and when they again brought that it was too late because whatsapp already coppied it
True
It was not when it removed story. It was when it removed timeline and introduced story. I remember that exact update before which I had hundreds of Friends in Hike but after that only in 10s were left.
@@SingularityHRT that timeline feature was the reason many of us used hike for long back in 2015-16.
Feeling Nostalgic .. I used to be a teenager when hike came.. I loved the app and was famous among friends.. phones were micromax and messanger was hike. Used it especially for sending free SMS
True. Good old days
Bring back memories bring back😉
I am also use and earn money from hike
I loved using hike just because we can hide our chats there, and can share a common chat theme.
Very true!!! It was an amazing app for private chats... No other app has that amazing feature💔
@@m.b.vengurlencar7130 exactly
Hike WhatsApp se achchha he
you can Hide Chat In Gb Whatsapp With More Features
@@dakidien GB WhatsApp?
Hike had USPs like stickers and hidden chats
Whatsapp still doesn't have option to hide chats
Well personal chat is basically hidden chat, there is no need to complicate things, you complicate things, the consumer gets confused and if he/she cant grasp it, they leave.
@@rockybaba1 No bro, for teenagers, hidden chat option is very important. Hike did provide it but whatsapp still doesn't. Anyone can see personal chats in whatsapp.
I saw one married lady using hike s hidden chat feature for messaging her boy friend :D
@@callingbell-ix5se well, one can misuse literally anything
@koro sensei yes exactly
That's the problem otherwise personally I like hike far more than whatsapp
Yes. I remember, I deleted hike because of these reasons.
-Irritating nudge
-storage space
yes, even i faced the same issues 😭
Aby pagal wo nudge to best tha jo kisi or chating app m nai th use pta chalta th msg araha hai kr k samne wlae ko hmm hmm hmm na bhej kr nudge send krna best th
Ab bandr kia jane adrak ka swad 😏
@@CodeWayJobs subh utke 15k nudge dekhoge tab pata lagega kitna badiya tha. Mandir ki ganti ki tarah koi b baja jata tha, uska matlab nahi pata abhi tak.
@@drshan3250 are yr kuch b meaning mat nikalo nudge ka tumhare friend circle m asa hota th to wo tumhari problem hai na ki hike walo ki unhone asa mtlb se wo feature ni dya th
@@drshan3250 khaie bhai ab kia hi krna bate kr k ab to hike hai b nai
Sote hai an gud nyt mere bhai 😊😊🥱🥱😴😴
When you have dad Sunil Mittal...who cares about the revenue 😂😂😂
No business is business problem is if your father is famous then in India you will not get respect no matter how hard you work
Airtel ke bhi din aane wale hain...jese idea aur vodafone ke aa gaye😂😂😂😂! Jio ne toh inki halat buri kar di hai
@@KGB223 Now ,jio 5g aane wala hai
😎
Investers
@@KGB223 airtel ki sim total 18 countries m chal ti h
I loved hike so much. Hike's main USP was to send free sms, hidden chat and how can I forget the adorable live stickers. Hike was way better than other messaging apps. Sad, Hike is no more!
They even added offline data transfer. Like what xender shareit does.
Offline messaging
When startup succeeds case study makers call it masterstroke and when they fail they call the same points as mistakes and tell us why they failed 😂😂🤣
WhatsApp was older and most people did not want switch to a new app for the same purpose...thats the only reason.
Then why telegram is most widely used now??
@@garimachauhan1202 privacy, not owned by any big organisation, no limit on group members, and many lucrative features makes telegram popular nowadays.
@@toyeshgour3832 my point is also exactly the same that if app has new and attractive features it will be used by majority contradicting to the above statement..
@RedDemoon yes I know that but the comment said it was not used much as people doesn’t want to switch
@@garimachauhan1202 frankly speaking i think its just consumer behavior which is keeping whatsapp ahead in the race. People are so used to it they don't wamt to switch to other platform. Like i am using both tgram and wsapp. many people accepted their privacy policy just because they dont want there acc deleted. But we can't ignore the fact this isn't constant.
Offline Chat, offline file sharing, mutual chat theme setting, hidden chat mode, AI Sticker suggestions, Natasha. What are you talking about? Hike had maximum USPs, more than any chat messenger. On top of it Hike introduced audio and video calling features, way before WhatsApp did. You should have researched more.
I really miss Hike🙁 its a best & unique chatting app🥺
ek hi karan tha , first mover advantage, already log whatsapp par ja chuke the, aur logo ko complimentary features se kuch fark nai parta, jo core feature hai messaging woh log whatsapp par use kar hi rahe the or strong network effect ke karan logo ne hike par switch nai kiya...product kharab nai tha...
Bhai 21million se 2million pe aaye voh main problem h na,
Dusre log add ni huve esa thodi bola hai usne.
I've been using hike from beginning... It's like dedicated room for me and my gf...😂
But yes... Had a lot of memories...
If Hike failed because it was too selective for age group, too many features then Discord should have never been successful for those reasons
Discord is different
also it's a world wide community app and many big creators promotes it and make channels !!!
discord is not a messeging app
Good Analysis. It looks like Hike was ahead of its time and complicated the product. Keep it simple & light , grab the customers and keep improving. That is the mantra. It is unfortunate that they couldn't capitalize on Airtel's huge 300m plus base! .
Love this content. Failure strories gives us knowledge
Thankyou so much
Hike was an amazing app for privacy.... I wish they start that app again..... Hike will soon get its users bcoz as of now people are annoyed bcoz of WhatsApp privacy policies
Yes..
if whatsapp bans there's a good chance a new startup can come
Telegram has penetrated that market
@@mehulsuthar4453 govt should ban whatsapp facebook instagram
Like china has done
@@drsharma4918 stfu. Nobody likes to get caged.
I remember Hike days ❤️ for chat hide option, uninstalled it 4 years back because of storage problem.. 🙄
Download telegram 🔥
@@abdulkabir7784 yes, I already have it🙌🏻
I uninstalled the app the day Hike sent all my contacts happy diwali without my permission.
Directed by Robert D Weigh
😂😂
@Anonymous Apple do you have matter between your ears?
@Anonymous Apple I think an apple must have fallen on your head.
Hike was basically for boyfriend-girlfriend chats 😅😅
Wha payment, game, fun zone insb ka koi sense nhi tha.
Bro, trust me this channel is going to be much much bigger.. Keep up good content..
I subscribed your channel by looking just 1 video, you have good communication skills!!
thankyou so much for the wishes buddy! lots of love to you ❤❤
Me too
@@theadityasaini Really You have many potential
1st I Thoughts It's GIGL's 2nd Channel... Then I see no, It"s Different
Also it's about brand equity ..... In india messeging means whatsapp ....and hike couldn't create such equity in the indian market ...
well said brother❤❤
👍
Atunuu tuii 😂😂😂😂😂😂
@@morphine7824 ho 😂😂😂😂
Hike was much better... I loved it a lot and it was usable by every age group.. whatsapp was already there and so people didn't switch to hike...
We need more content creators like you man, quality content, in Hindi! Amazing work, keep it up!!
I don't think target age group was the reason for failure it was a very clever move to target a more engaging audience but the problem according to me was that it didn't had that appeal to people which would make it stand out and make people switch to it . Like Instagram and Snapchat has there filters and story features etc.
What? Instagram and Snapchat are so dumb, they are popular only because they are popular
As far as I remember in 2015-16 before jio came hike was offering 40Rs to the new user and 20Rs to the user who referred him. Which was also the reason of their user base my people including me and my friends joined hike because of that 😅😅
I had proposed my first love in hike
.
.
.
Nd guess what , i got yes
To whom? Natasha?
Gosh, this triggered me. I still have not uninstalled Hike. It was exactly what I needed.
I remember those days when we used to hide chats in hike😂the best feature till date
I loved chatting with Natasha ♥️😍 hike is really ahead of time 🙂
Whose this matasha was it the technical assistant?? Like google assistnt.
@@sandysandy967 Yes it's chatbot!
Hike was my favourite chatting app...😭😭
Miss you NATASHA😔💔
I miss her too
😂😂😂
+1
Who is she
@@chiragbhatnagar4605 i think his girlfriend
Anyone remember IPL cricketers story on hike. Live From stadiums and by players hotels.
Selective targeting was not reason, it's even good to focus at one point then leads to diversification
If you want to cover everything then you are covering nothing
I do remember you can chat offline 😥. It was way ahead of time.
You have to just keep things simple sometimes
absolutely right brother! ❤
See, I don't see a problem in targeting a niche, cause what would you say about something like "slack" that too is a messaging platform made just for working professionals for their official work.
I have lovely memories with hike ❤
for example
After listening 3rd point , I remember , ek time pe merko 40-50 MB jyada lagta tha or 100MB sunke to ma behosh ho jata tha 😂
200kb games be like GTA V😂
Haa aur youtube pe 1-2 ghante video dekhna ya time pass karna toh matlab namumkin tha ek din marko do thappad gharwalo ne isliye maare kyuki maine galti se 110 mb waste kardi thi😂😂
True Bhai
@@MukulBhattthH arrey bhai UA-cam to ghr pe bas ghr ke bade chalate the wo bi bas 1-2 gaane sun lete the . Ma to 10mb ka game khelke khush rehta tha 😂
Hike was an angel in my relationship.
Whenever i used to fight with my gf, the number of cute stickers always used to help me to get through❤️
Hike was such a lovely app.
I still miss hike🥺
Wait, are you sure ?
I am still seeing Hike hiring interns on LinkedIn.
Scam hai. Report kar diyo.
Hike is the parent company.
It failed only because WhatsApp was already there, and it has nothing more new to offer than a few stickers and funny stuff.
People never shift used to things unless and until there are some big benefits.
Read all 141 comments and learnd new things from comment sections.
The most interesting feature in hike was stickers ......The same feature is now being used in whatsapp and people are loving it......
Hike was one of the most awesome example of Indian software expertise..... It was really awesome.... It is very easy to find out mistakes in anything.....
But i like hike messenger a lot..
My Avatar is very handsome..
I miss my avatar😢😢😢
Me and my gf used to chat in hike..
That was a very crisp analysis. Loved it.
Who else remember hike smell. Where we could send the smell particle to others.
The real reason was *"Hike was slow and used to hang a lot"*
yes brother! right❤
Yes, Only this is the reason. I remember Hike didn't have any user experience, photo took longer to send, nothing was downloadable. And everything was like Facebook Messenger, Only limited to App.
Hike should have been more stupid and silly in generating stickers and memes।
It was a good app from 2015 to 2017
Infact hike was better than WhatsApp. I loved hike during that time.
This is a very good way of explaining the case studies of different business firms.
It's useful for entrepreneurs.
Nice channel u will grow definitely 👍 I hope this
Use full content
thankyou so much for the wishes brother, love you ❤❤
Just loved the way u explained ❤️
Really Great Analysis.... Specially about targeting 18 to 23 age group
But hike was bestest much more than whatsapp... stickers n hikeland were awsm....n this feature isn't available in fb insta n whatsapp where uh can watch videos n chat together at the same time....I miss it...
Absolutely right
one reason why i never used hike was because of its stickers,damn those stickers were annoying as hell.
right buddy! ❤
Same i was pissed when stickers came to whatsapp
One more great feature was offline messages. Basically hike sent SMS. I used it many times as my friend were offline but I didn't wanna use my balance for sending SMS.
Thanks for video please make more case study about failure startup as it is equally important
sure! mire and more videos coming soon buddy! keep supporting ❤❤
Thanks Saini Saheb.I was a Hike sympathizer. The only problem I had was that u rightly pointed out. App size. My redmi phone at that time didn't support it.
Hike was a stellar messaging app which couldn't compete Whatsapp. I hope it's codes are still alive and other company can take a shot at it!
Yeh channel perfect lag raha hai sure grow karega hamara support hai.
Everything is perfect 😊
thankyou so much ❤❤
None of my friend use it for chatting, just made account no one used but beacuase of space issue due to unnecessary whatsapp forward every one Uninstalled it and we just forgot it . How good the app is user base is equally important specially in chat based apps. I sometimes forced them to move to it , but anyways waiting for more cool tech from your side
I was using it till the end. I don’t know why people didn’t use it. The stickers were damn good. And yes too much features kind of ruined the app.
I remember, I thought Telegram is always Hike...I like the stickers of Hike.... I think I'll download again my long lost friend.
.
.
.
I couldn't find Hike app in playstore.. 😕😕
Nice video.. Great way of explanation 👍😀
Bhai video bohot achi thi
Video dhek subscribe kar liya..❤️❤️
Channel bohot grow hoga apka
thankyou so much brother ! with love - Aditya saini
Bhut Shi ladke 🔥 🔥 🔥
before hike get shutdown they release UA-cam house room share feature...we multiple ppl can stream same UA-cam video and chat at same time ☺️
Please make some detailed videos on highly successful and miserably failed businesses of atleast 30-40 mins like detailed analysis No one is really doing it on youtube. Those videos will be comparatively extremely more value providing than these 5-10 min videos. BTW very good going👍👍
This. app can be very good for USA and European country in past ,but they never want to sell other countries product in his country, this is true
Sorry but u missed this
*Hike was famous for its offline chat services
How could u miss this one
Agar koi kuch aacha kardei toh sabse bada aadmi bhi uss cheez ko dekh k andekha kardega...par jab kisi sei koi galti hojaye toh chote sei chota aadmi bhi mazak udanei sei peeche nahi hatega..
Nicley explained. I felt the same about hike too much complicated app. Whatsapp is still dominant because of its simplicity. Messenger apps nowdays trying to do everything than simple messaging service.
you will be ine of the best youtuber one day
I compared hike and what'sapp in terms of messaging and it's fast
Nice explanation brother.. too good 😍👍👍
Helo aditya bhai..Thnx a lot fir sharing valuable marketing knowledge..keep it sharing
Indian tha issiliy bhai aur koi baat nhi hai Indians will appreciate there domestic products but when there is a choice between domestic and overseas counterparts they chose the overseas one
Video calls clarity was not good in hike, imo was better in video calls which watsapp served and developed now we don't need imo because watsapp serves video call also
exactly brother! ❤
Wonderful videos, good information, keep it up. Powerful content topics
Great work bhaii, keep growing ✌🏻
They just simply didn't keep it "SIMPLE" like whatsapp.
Have u ever used hike?
WhatsApp was already there and it was simple. Why would someone switch to hike if it was not innovative? Makes no sense :)
@@breathbadminton have u ever used hike ?
@@breathbadminton I guess u have no idea ..about features of hike in front of scamming WhatsApp ...way better and safer than WhatsApp
Vdo really worth watching twice.
thankyou so much ❤❤
Very good researchKeep it up.
Innovation thing also happened with LG and Sony smartphones.
Keep up the good work.
1:38 I now understand why I didn't download it back then when I wasn't 18 LOL and sadly it's no more.
Good Keep It Up 👍
thankyou❤❤
Amazing video...so much insights...
Good Content Bro !! Keep it up 👍
thankyou so much brother! ❤❤
It was mostly used by the people cheating on their partner 😂😂
I think this youtube channel gonna explode with 1M in a year
Bhai bhot badiya explanation...😀👍🏻
Hike is coming up with social networking website like Facebook, first time in India, that’s why they shut the app even if they had many million users
Facebook rocks
We want a conclusion at last of the video... Means what I am trying to say is just sum up the whole video in last 1-2 minutes 😁
I left hike back in 2017 because of :
Nudge bhej bhej ke phone hang kr diya tha
Storage issue
Mind-blowing
I subscribed 🌷
Gud dude but I have a question how could be possible if u hv gud team how could be ignore reason of sales down well known company AIRTEL
Brother Your Good Explainer make more videos ❣️😊.
thankyou so much brother, sure i will bring more content for you ❤❤