How Maggi Destroyed Its Competition ?

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  • Опубліковано 3 жов 2024

КОМЕНТАРІ • 1,4 тис.

  • @theadityasaini
    @theadityasaini  3 роки тому +310

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    • @rudranshbhadauriya_27
      @rudranshbhadauriya_27 3 роки тому +4

      Hi brother , please keep making such interesting videos 🐱

    • @vided4237
      @vided4237 3 роки тому +2

      Please make a video upon Warner Bros, because most of best films are produced by them so just their story....

    • @mabdullahkhalidcheema575
      @mabdullahkhalidcheema575 3 роки тому +2

      I'm travel Emirates best ever

    • @winnerzip8215
      @winnerzip8215 3 роки тому +3

      Bhai research karne me bahat time laga hoga.
      Super👌

    • @crimemastergogo1676
      @crimemastergogo1676 2 роки тому +1

      My uncle was the person who found that lead issue

  • @petlyfwithhooman7601
    @petlyfwithhooman7601 3 роки тому +2654

    Maggi has a ghost marketing plan called "maggi" because we indians have a mindset that instant noodles = maggi. Mtlb k hum instant noodles nhi bolte, maggi bolte hai chahe brand koi bhi hota hai 😂

  • @lightofhope3110
    @lightofhope3110 2 роки тому +1938

    Why no one is talking about its taste, you will eat all sorts of noodle but still maggi is best it's neither too spicy nor plain just perfect balance

    • @ZoyaKhan-mq1qo
      @ZoyaKhan-mq1qo 2 роки тому +115

      I agree 👍 maggi is the only noodle which has such a balanced taste...

    • @gizelledsouza2589
      @gizelledsouza2589 2 роки тому +66

      he literally said the taste is good because of the flavour enhancers :P

    • @lightofhope3110
      @lightofhope3110 2 роки тому +62

      @@gizelledsouza2589 all Instant noodles have different kind of flavor enhancers and MSG yet all of them taste different

    • @lavya5181
      @lavya5181 2 роки тому +6

      Third point me ussi ki vaat kari hai!! Ki maggi is very addictive

    • @stayblessed4real
      @stayblessed4real 2 роки тому +9

      I mean it have that unique and addicting taste that no one can match

  • @BabuMosahi
    @BabuMosahi 2 роки тому +817

    Can you imagine Maggie had a huge huge backlash yet within few months they were able to recover from it & nobody has able to conquer that market it's kind of like monopoly market for Maggie.

  • @2sa.r
    @2sa.r 3 роки тому +1680

    When I was in class 4th. One day Maggie campaign come to our school and provide free cooked Maggie for all students, stickers and Maggie banding pencil and erase in yellow. Me and my friend make lots of strategy to get Maggie multiple times but at 3rd trial our teacher cough use and send us inside the classroom.

  • @kksilvery
    @kksilvery 2 роки тому +39

    Maggi is successful for four reasons.
    1. Availability.
    2. That's two minutes tagline in ads
    3. Good story telling ads.
    4. Price.
    I forgot Maggi long back 😅

  • @globalcitizenn
    @globalcitizenn 2 роки тому +302

    It’s not about “women’s psychology” it’s about corporations lying to the consumers & about the ill effects of their products & hiding it

    • @vedicmetalhead1029
      @vedicmetalhead1029 2 роки тому +16

      That’s what he said ….manipulating women into buying such stuff is basically a lie

    • @monishrules6580
      @monishrules6580 2 роки тому +3

      It's not thier fault people are not knowledgeable

    • @vedantjagtap3209
      @vedantjagtap3209 2 роки тому +11

      @@monishrules6580 would you say the same if you were from a poor household with an illiterate mother who just wants to reward their son for doing something good..

    • @thecryptohacker9976
      @thecryptohacker9976 2 роки тому +2

      @@vedantjagtap3209 they r just dumb I've seen smart poor people

    • @thecryptohacker9976
      @thecryptohacker9976 2 роки тому +4

      @@vedicmetalhead1029 no one is manipulating anyone.Simple advertising and the only the illiterates gets manipulated.This has been going for thousands of years.The biggest product is religion.Adveritsed by smart people who wrote some comic books and the vulnerable and the idiots believd them to be real because they said so and now it's a billion dollar business.

  • @ayushshaw6527
    @ayushshaw6527 2 роки тому +189

    90% of Indians call instant noodles as maggi

    • @khofianna8478
      @khofianna8478 2 роки тому +4

      Bhai baki ke 10% bhi bolte instant noodles ho par banate instant Maggie hi hai 😅😅

    • @Entity-pi4tr
      @Entity-pi4tr 2 роки тому +5

      @@khofianna8478 10% slayy point ke fan hai

    • @Adnan725
      @Adnan725 2 роки тому

      @@Entity-pi4tr so true 😍😍

    • @prayag_04
      @prayag_04 2 роки тому

      Nai bhai its 99.99%

    • @dennisseymour1748
      @dennisseymour1748 2 роки тому +1

      Same like Colgate

  • @Mohithrgowda
    @Mohithrgowda 2 роки тому +142

    There was a time when Maggi was banned and even after revocation, I did not consume Maggi for many years. I felt it's not safe like that. But later, I stopped assuming it like that and I finally had Maagi.

    • @unnamedchannel3004
      @unnamedchannel3004 2 роки тому +1

      Me too.

    • @darkrise4503
      @darkrise4503 2 роки тому +6

      It happened in 2013 or 2014 maybe when I was 8-9 years old.

    • @its.Sarthak101
      @its.Sarthak101 2 роки тому +12

      Well, it still not a healthy food😂

    • @manasvisharma3949
      @manasvisharma3949 2 роки тому +3

      Convenience has destroyed the wisdom of world . You can see !!!

    • @manasvisharma3949
      @manasvisharma3949 2 роки тому +10

      I have stopped eating these packaged stuffs long before 1 year and I am very wise and light person now we make great wise traditional foods in our home by ourself it is not only really tastety but also we are becoming wise enough for the world .

  • @amritangural3789
    @amritangural3789 2 роки тому +74

    the most realistic answer is : nostalgic value and early entry to indian market. just like maruti cars, maggi entered early and has a certain nostalgic taste. This is a common psychology thing that people prefer original itirations of a thing just like most people still like original old mahabharat and ramayan. There are many many different instant noodles better than maggi but its nostalgic factor has an imprinted vision of what instant noodles should taste like because most of the people and myself had maggi as my first instant noodles. More than anything its just a common psychology thing.

    • @sims2647
      @sims2647 2 роки тому +1

      Like colgate

  • @dannybenhur6123
    @dannybenhur6123 2 роки тому +231

    But even before these advertisements Maggi literally existed in every home. Their secret of success is quite simple, it's very tasty. Well your video has lot of information I didn't knew about, great work.

    • @canyounotlookhere
      @canyounotlookhere 2 роки тому +4

      sure but their smart advertising strategy did play a huge part

    • @Kathakathan11
      @Kathakathan11 2 роки тому +1

      No, not in my house, my mom would never give me any of these things.

  • @dannybenhur6123
    @dannybenhur6123 2 роки тому +29

    Neuromarketing, recall value, Ghrelin hormone generating colors , Ghrelin generating compounds, this was a great information man.

  • @varshitakamal4301
    @varshitakamal4301 2 роки тому +477

    You forgot a thing... The nostalgia it has created... It's has emotionally attached itself to our childhood... It's like family... A negative comment to Maggie feels as a personal offence ! It's not just a brand... It's home ❤️

    • @sicapanjesis3987
      @sicapanjesis3987 2 роки тому +2

      Yeah

    • @princewtbh
      @princewtbh 2 роки тому +35

      He literally said nostalgic feeling after the ban? See the full video

    • @manavimypassions
      @manavimypassions 2 роки тому

      Soooo true!!!

    • @mithooladley
      @mithooladley 2 роки тому +9

      But to be true, as you grow up you get more mature and realise that what your mother said was true, Maggi really is the saltiest noodles in the market. You start eating other competitors like Chings wai wai etc

    • @pradiate6256
      @pradiate6256 2 роки тому

      Yup

  • @shubhadeepchakraborty3289
    @shubhadeepchakraborty3289 3 роки тому +301

    Most underrated channel, he deserve more views and subscriber.

    • @theadityasaini
      @theadityasaini  3 роки тому +25

      Thankyou for your love and support ♥️

    • @rudrabuddhadev6843
      @rudrabuddhadev6843 2 роки тому +4

      Saiman says ka naam suna hai

    • @riggy9631
      @riggy9631 2 роки тому +1

      ur a disappointment to saiman says

    • @aakash950
      @aakash950 2 роки тому

      93k hei bhai

    • @reeshalkumar7758
      @reeshalkumar7758 2 роки тому

      @@theadityasaini Bhai aapne Subtitles ka option kaise daalaa ki wahan baariki se translate kar paa rahi hai. Plz batado. I really need it 😫

  • @AmanKumar-ed9ej
    @AmanKumar-ed9ej 2 роки тому +241

    Only One reason for Maggi's success:
    UNBEATABLE TASTE!!!!
    Literally nothing else can even reach close to it

    • @sandwich4275
      @sandwich4275 2 роки тому +16

      Naa bro any ramen is better

    • @lunivamaharjan927
      @lunivamaharjan927 2 роки тому +18

      Wai Wai 🇳🇵

    • @yuvika.3561
      @yuvika.3561 2 роки тому +14

      @@lunivamaharjan927 no bro 🤢

    • @jazs23ggic14
      @jazs23ggic14 2 роки тому +5

      @@sandwich4275 expensive too

    • @sandwich4275
      @sandwich4275 2 роки тому +4

      @@jazs23ggic14 it is average if u are not middle class u can easily afford if u are poor like ppl on streets Then can't afford but if u are middle class u can afford easily

  • @LEGENDGAMING-kc4xe
    @LEGENDGAMING-kc4xe 2 роки тому +280

    Still remember the time when Maggi was banned for months, I already had enough before the ban😁

    • @santhoshnikhil7151
      @santhoshnikhil7151 2 роки тому +20

      Just after the ban patanjali noodles was launched in market it is also a kind of marketing to acquire that space

    • @LEGENDGAMING-kc4xe
      @LEGENDGAMING-kc4xe 2 роки тому +32

      @@santhoshnikhil7151 yeah some people loved it too but it wasn’t enough to beat Maggi

    • @sameerasehgal6521
      @sameerasehgal6521 2 роки тому +6

      I was just 5 & I had 50 packets so enough for a 5 yr old in 8 months

    • @LEGENDGAMING-kc4xe
      @LEGENDGAMING-kc4xe 2 роки тому +5

      @@sameerasehgal6521 lol 50 packets is too much😂, where did you get the space to store?😦

    • @shreysharma726
      @shreysharma726 2 роки тому +11

      @@santhoshnikhil7151 yeah ....and I remember that patanjali was an absolute horseshit

  • @MyKindOfProductions
    @MyKindOfProductions 2 роки тому +27

    PHD in Maggi... call me Dr Maggi
    Nice👍

  • @babaelaichi_
    @babaelaichi_ 2 роки тому +252

    These could be one of the factors, but the taste is the biggest factor. And we can't deny that.
    Recently I've came across few brands which are equally good or at least close.
    1. Patanjali's noodles - Manchuria & schezwan (I found the Manchurian flavor better than Maggi)
    2. Wai wai
    3. Top Ramen's curry flavour (all time favorite)

    • @amarjotsingh6406
      @amarjotsingh6406 2 роки тому +14

      Bhakt spotted 🤪

    • @bijayadasss
      @bijayadasss 2 роки тому +16

      wai wai is so bad, that I puked!

    • @babaelaichi_
      @babaelaichi_ 2 роки тому +15

      @@bijayadasss maybe you cooked it wrong or picked the wrong flavour.

    • @babaelaichi_
      @babaelaichi_ 2 роки тому +76

      @@amarjotsingh6406 with that logic, liking a foreign brand makes you an anti-national lol

    • @bijayadasss
      @bijayadasss 2 роки тому +6

      @@babaelaichi_ you see that's why maggi wins, cook it however you want, every flavour is great!

  • @asthamishra4542
    @asthamishra4542 2 роки тому +22

    not a joke,
    Our whole college life is passed on maggi

  • @_Rohankr
    @_Rohankr 3 роки тому +210

    me watching this video while eating maggie 🤭😂😂

  • @rajeevkaushek7370
    @rajeevkaushek7370 2 роки тому +37

    in the 80s and 90s they went school to school giving out free sample packets to kida. the kids took them back to mom to make them a snack. They got kids as well as moms to buy their product. smart marketing i would say.
    kids would talk to their friends and word of mouth promotion kicked in

  • @deekshitaphukan6512
    @deekshitaphukan6512 2 роки тому +142

    This is the first man according to whom women have a simple psychology

    • @sreelakshmi2584
      @sreelakshmi2584 2 роки тому +1

      😂

    • @muskansiddikee2171
      @muskansiddikee2171 2 роки тому +1

      Yeah 🤣🤣🤣

    • @Just1HotPringles
      @Just1HotPringles 2 роки тому +2

      LOL this comment deserves THE BEST COMMENT award here!! Should be pinned ....so true 🤣🤣🤣🤣😂

    • @letsstaretogether4791
      @letsstaretogether4791 2 роки тому +2

      😆
      The simple psychology is referenced to buying groceries, i.e "healthy and affordable food for my family"
      Otherwise, we do have different dimensions of thinking. We ain't woman if we simple 🤣🙌

    • @sleepyfella
      @sleepyfella 2 роки тому

      @@urwashibhardwaj2195 are you kidding? Because if you ae being serious then no, it's not sexist it's a fact, most housewifes are very simple and don't know much about scientific stuff

  • @hersheysss748
    @hersheysss748 2 роки тому +9

    What I appreciate is that they took these many years to understand the Indian/Asian mom's mentality...

  • @kajolchouhan5417
    @kajolchouhan5417 2 роки тому +236

    Maggie's taste is too different from previous taste. Its been changed 😭😭

    • @swatisinha5529
      @swatisinha5529 2 роки тому +4

      Yes

    • @insanelymaniac8522
      @insanelymaniac8522 2 роки тому +5

      Yes 😥

    • @himanibhanot5159
      @himanibhanot5159 2 роки тому +4

      Rytt waisa tste nhi h abhi

    • @yuvika.3561
      @yuvika.3561 2 роки тому +15

      Kiyuki kuch ingredients remove kar diye jo ki ache nai hai ...health ke liye

    • @lachimolala54321
      @lachimolala54321 2 роки тому +16

      Yess abh toh maggi banate vakt vo maggi vali smell bhi nhi aati ;-;
      Do i sound weird?

  • @aayushi2866
    @aayushi2866 2 роки тому +16

    I wish this video was made last year!! I had a marketing assignment which was determining reasearch and sales relationship and this is PERFECT!!

  • @krishgarg2806
    @krishgarg2806 2 роки тому +73

    To be honest even after we knew maggi was harmful because of lead, we wouldn't have stopped eating it if it wasn't banned 😂

  • @rc48
    @rc48 2 роки тому +6

    I consume Maggi because of three C’s
    1) it’s a COMFORT food - brings in all the emotions and a sense of nostalgia
    2) it is a CONVENIENT option - when you’re confused what to have, and want a break from your regular food
    3) it offers the benefit of CUSTOMISATION- add any ingredients, veggies as you want to get the desired taste and benefit

  • @gouri175
    @gouri175 2 роки тому +4

    great video! have you considered making a video exploring Amul and how it dominates the dairy shelves?

  • @scientificfacts4732
    @scientificfacts4732 3 роки тому +59

    Superb research on maggie, hats off ur hard work

  • @esportsbelike5459
    @esportsbelike5459 2 роки тому +6

    Other noodles companies:
    *WRITE THAT DOWN!!!*
    *WRITE THAT DOWN!!!*

  • @rishikeshparida8042
    @rishikeshparida8042 2 роки тому +3

    Really liked the way you explained things so simply, yet In-Depth!

  • @aryaansumanmohapatra1862
    @aryaansumanmohapatra1862 2 роки тому +6

    Neuromarketing, recall value, Ghrelin hormone generating colors , Ghrelin generating compounds, this was a great information man.

  • @Nehas06
    @Nehas06 3 роки тому +90

    This is called unbeatable content ❣️🔥🔥

  • @TheSarcasticClown
    @TheSarcasticClown 2 роки тому +7

    "wOMen kI PSyColOGy" 🙏😂 how brave

  • @sgandfriendsstudio2320
    @sgandfriendsstudio2320 2 роки тому +5

    10:51 "chahe woh prn ho ya maggie"
    Legendary lines XD

  • @ngsoniaazyu
    @ngsoniaazyu 2 роки тому +31

    All this strategy would go down to the bottom of the barrel if it wasn't for the taste also

  • @sibashish99
    @sibashish99 2 роки тому +37

    Somehow, I never liked the taste of maggi masala, wherever I used to have maggi, I used to have it plain boiled without the tastemaker. Now, post controversy, I have not had a single pack of maggi noodles.

  • @sumit6190p
    @sumit6190p 2 роки тому +11

    It's very difficult to beat Maggi because of the first mover advantage and also the nostelgia factor associated with this noodle brand.

  • @bharatiyajan
    @bharatiyajan 2 роки тому +11

    very well explained. even a noob in marketing like me could understand

  • @prafulchandran3089
    @prafulchandran3089 2 роки тому +5

    I am a science student, but here I am able to understand business and marketing concepts no easily
    Thanks for such nice and effective explanation.

  • @Anonymous-zi3yx
    @Anonymous-zi3yx 3 роки тому +48

    Maggie doesn't even taste the same now 😞

    • @poojabhatia1487
      @poojabhatia1487 2 роки тому +14

      Yes, can't even eat Maggie without adding my own spices

    • @trish7O7
      @trish7O7 2 роки тому +8

      for real. I remember back in 2005-2010 maggi simply were delicious without adding your own spices.

    • @Chirag7344
      @Chirag7344 2 роки тому +1

      @@trish7O7 high msg lvls

  • @m1ss1ontomars
    @m1ss1ontomars 2 роки тому +19

    WOW! What an amazing 13 minute lesson in marketing. Have been a fan of Maggi since 1983. It is definitely addictive as even my American born kids love it. Now time to make some noodles :-)

  • @vatsaltanna5199
    @vatsaltanna5199 3 роки тому +64

    Well since last few years I haven’t seen a single ad and I still prefer maggie! The reason ? Obviously Taste! Whatever you are telling is for first time user ! How to attract someone for first time !

    • @leokiri
      @leokiri 2 роки тому +4

      have you noticed the change in taste of Maggie masala?

    • @leokiri
      @leokiri 2 роки тому +2

      it's very Salty for mw

    • @Anesh10
      @Anesh10 2 роки тому +3

      @@leokiri still better than yippee or any of those other noddles available...

    • @GeekFestTV
      @GeekFestTV 2 роки тому +1

      @@leokiri i notice bro pehle jda tasty thi

    • @chaelisa2763
      @chaelisa2763 2 роки тому

      Idk but Maggie is very satly

  • @omparab1212
    @omparab1212 3 роки тому +88

    As a kid and even as an adult now I never liked maggi.So when in 2015 maggi was banned,every friend of mine was sad except me 😂😂

    • @michaelscott3175
      @michaelscott3175 2 роки тому +7

      Same , i like top ramen more than maggi as instant noodles. But If given a choice between chowmein , maggi and top ramen I will definitely go for chowmein 😃😃

    • @sleepyfella
      @sleepyfella 2 роки тому +1

      I like Maggi when it's made with vegetables and fried, but I am too lazy to do that and just boil it and that's why i like yippee and chings more than maggi

    • @sunitagulati6167
      @sunitagulati6167 2 роки тому +1

      @@sleepyfella same with me😁💯

  • @pranabgogoi202
    @pranabgogoi202 3 роки тому +15

    Oh bhai kya solid video hai🔥🔥....itna dhyan se toh mera college ka lecture v nei suna mane😁 keep it up bro ❤️

  • @gunjansaini5955
    @gunjansaini5955 2 роки тому +83

    Taste is still a super factor for success of maggi🔥

  • @Exe007.
    @Exe007. 2 роки тому +21

    for me after Maggie ,i eat only yippee, ching's noodles and at some point of time i was used to ate knorr soupy noodles...but don't know why they discontinue!

  • @ankityadav2266
    @ankityadav2266 3 роки тому +43

    Brazilian Neo- bank startup Nubank par case study banayiye

  • @saideepeditzzz6660
    @saideepeditzzz6660 2 роки тому +9

    It's simple in India noodles = Maggi
    If you go to a local shop ask for yippee they are not going to understand you have to tell 'lal wali Maggi'

  • @sharmagamer1319
    @sharmagamer1319 2 роки тому +67

    When we were in village then we buy 5rs pack . Anyone else 😂😂

    • @mallikasharma13
      @mallikasharma13 2 роки тому

      It's not only in villages, just less available now

  • @yadavanurag22
    @yadavanurag22 2 роки тому +16

    Aapka 13 minutes ka video apne kitana ad chalaya Maggie ka ab mereko maan hora Maggie khane ka, itna addictive hai Maggie 🤤🤤🤤🤤🤤🤤🤤🤤

  • @anmolsharma9539
    @anmolsharma9539 2 роки тому +5

    Bro you are so engaging that I forget for a moment that i am seeing ad
    Kudos to your communication skills 🔥

  • @dilipgupta930
    @dilipgupta930 2 роки тому +18

    What is your Strategy called ? 😂
    Leaving a mystery questions in start to viewers so that they would stick around to know it 😏

    • @reya9620
      @reya9620 2 роки тому +3

      Yea fr I just wanted to know the third secret lol

  • @sushamahiwale1978
    @sushamahiwale1978 2 роки тому +7

    I'm 43 years old n till now I love maggi😋. Nothing can change this

  • @yashbhadouria5709
    @yashbhadouria5709 2 роки тому +3

    9:04 I would like to add a counter, it depends whether having large diversification will help you or not. As I remember when maggi was banned due to high lead content my parents stopped buying every other maggi/Nestle product because they didn't knew that only maggi noodles had the high lead content, same was the case with all my friends in the neighborhood.
    So how would a company tackle lack of knowledge about the product on the customer side.

  • @namanmadaan1206
    @namanmadaan1206 2 роки тому +18

    Legends are those who are eating maggi while watching this video😂❤

  • @basicterminology6319
    @basicterminology6319 2 роки тому +3

    You did an amazing job and research brother 👏 🙌 ❤ and you have such a catchy voice 😍I have shared your videos to my friends also 🥰

  • @fruitymist2361
    @fruitymist2361 2 роки тому +5

    Maggi was the first food kids could actually prepare without any help and it was tasty and instant.. Plus its aroma is different like it makes you salivate...

  • @Firefox70
    @Firefox70 2 роки тому +5

    Nothing can beat maggi. I ate as a kid n still i do . N now my kids love it. N im sure my grandchildren will also eat it too one day 😁😁😁😁.❤️

  • @krishtine8150
    @krishtine8150 2 роки тому +4

    Well explained. Learned so much. Thanks ❤️❤️❤️.

  • @tejasvinirai553
    @tejasvinirai553 2 роки тому +134

    Great presentation but it's misleading. You described the ingredients in such a way that an average person would think that Maggi is packed with harmful chemicals, which is not the case.
    1. Flavor enhancer 635- it has been approved by US FDA as a safe product and also it doesn't need it's quantity regulated. Which means it doesn't harm your body in any way.
    2. MSG - which is monosodium glutamate. It was a belief that it increases sodium levels in blood dramatically which would be bad for the heart but recent studies and researches have shown that it does no more harm than your common salt. Which means it is also as much safe to consume as is common salt.
    3. Raising agent 500- which is nothing but a fancy name for baking soda. And most of us know how common is it to use baking soda in cooking. Used in almost every household whether you're baking cakes or making dhoklas and instant uttapam.
    4. Guar gum- it is a natural product obtained from guar beans or cluster beans. Very beneficial for gut health as it's high in fibre, even reduces blood sugar. So basically it's a healthy alternative of corn starch.
    Maggi is surely not the healthiest thing but it's not as bad as you are portraying it to be. It might not be as healthy as freshly prepared nutrient rich food but it's definitely healthier than most of the junk and street foods. And it's NOT addictive.
    Although other things about marketing strategies n all, were on point. 👍 Good work there.
    P.s.- All this information was collected through a simple Google search and from reliable sites. If anyone have a doubt, they can double check it themselves.

    • @dilipthakor685
      @dilipthakor685 2 роки тому +5

      Par tab bhi main maida he so unhealthy

    • @tejasvinirai553
      @tejasvinirai553 2 роки тому +22

      @@dilipthakor685 it is, but let's be honest, even Indian Street food items and many snacks are also made from maida. Why villainies Maggi for it? We do not see someone bashing Momos, bhathure , namakpare, samose, any kind of rolls just because they're made of maida.

    • @sarahlynne7349
      @sarahlynne7349 2 роки тому +2

      Thank you! Your comment is very helpful.

    • @reya9620
      @reya9620 2 роки тому +2

      @@tejasvinirai553 yea but maggi is still addictive lol

    • @SardonicJosh
      @SardonicJosh 2 роки тому +1

      @@reya9620 imagine being addicted to maggi lol

  • @Susah55555
    @Susah55555 2 роки тому +25

    Nestle itself admitted most of item they produce are too low grade to consume...
    But still Indians are like...we eat Maggie...Maggie hmari jaan h...poor people...

    • @prerna4041
      @prerna4041 2 роки тому +6

      abbey, people spelling to thik se likh lo

    • @Susah55555
      @Susah55555 2 роки тому

      @@prerna4041 thanks for correction

    • @maxcaulfield1453
      @maxcaulfield1453 2 роки тому

      Tbh most people (including me) don't care about the quality of the ingredients used. As long as it tastes good that's all that it matters. 🐢

  • @Manisha___
    @Manisha___ 2 роки тому +12

    I still remember those days when maggi was banned... It was like hell to me to go to school without having maggi in my lunch box...🥺🥺🥺

  • @rvprksh
    @rvprksh 2 роки тому +9

    Besides Maggie, Knorr soupy noodles also taste good with balanced flavor. Patanjali's tastemaker has too much ash content - you can actually taste it.

  • @prachishah923
    @prachishah923 2 роки тому +5

    Amazing knowledge got to know a lot of things specially about Marketing 👏

  • @sulognabardhan6034
    @sulognabardhan6034 2 роки тому +43

    Dont say all time women psychology..you are saying as they have no knowledge. We children love maggie cz it is yummy. My mother knows that maggie is unhealthy and i am sure other mother knows that too.. it is quick to make so yes that is the other factor.

    • @gonegirl3954
      @gonegirl3954 2 роки тому +12

      Yeah lol. The marketing factors he said made sense but that women psychology part was total bs. Maggi did focus on working women feeding their children but that's because it was mostly women who used to cook due to patriarchy. Otherwise, Maggi was for everyone who needed to get quicker meal preps and not just women or mothers.

    • @sulognabardhan6034
      @sulognabardhan6034 2 роки тому +4

      @@gonegirl3954 exactly my point.

    • @gonegirl3954
      @gonegirl3954 2 роки тому +3

      @@sulognabardhan6034 yes, my reply was kinda like agreeing to your point while replying to his vid lol.

    • @madhurimak564
      @madhurimak564 2 роки тому +5

      I liked the video but was ticked off with that too :(

  • @AK47-666
    @AK47-666 2 роки тому +11

    Maggie kay success ka actual reason hai ki it was the first noodle brand in india.

  • @dilipgupta930
    @dilipgupta930 2 роки тому +18

    Baap baap hota hai 😎
    Toothpaste : Colgate
    Instant Noddles : Maggi
    When ur brand grows this much that u yourself become the Item name 😂

    • @reya9620
      @reya9620 2 роки тому +5

      Also band aid

  • @devilslandgaming5949
    @devilslandgaming5949 3 роки тому +10

    Please make a case study on a IT service based startup!! Plssssssssss😀
    Big fan bro❤️

  • @bred_berd9007
    @bred_berd9007 2 роки тому +9

    My parents will NEVER buy maggi they will buy the random brands of noodles that will give discount

  • @its.Sarthak101
    @its.Sarthak101 2 роки тому +2

    One more thing is versatility. You can cook it whatever way you want and it will never taste bad. A feature not present in other instant noodles.

  • @Just1HotPringles
    @Just1HotPringles 2 роки тому +3

    Well researched marketing analysis!

  • @vilassawant9038
    @vilassawant9038 3 роки тому +26

    Only a bachelor can understand the importance of maggi in life.... ❤️❤️❤️ #Maggi_Lover_Forever

  • @ajaykhakh
    @ajaykhakh 2 роки тому +4

    I think most important is that taste. Maybe we grew up with it and it’s acquired taste, but that taste is unbeatable. I’ve eaten all kinds of pan cup instant bowl ramen noodles. But sometimes Maggie is even better than noodles I eat at restaurants.

  • @rishabghosh9038
    @rishabghosh9038 2 роки тому +10

    Frankly i think you haver over complicated it. Maggi tastes the best and thats it. Priced reasonably, it was a virtual monopoly and still is. For people like us at least, I never looked at wai wai or any else

  • @unix7940
    @unix7940 2 роки тому +21

    Wai Wai be like : LMAO nub Maggi I don't need all this strategy.

    • @SardonicJosh
      @SardonicJosh 2 роки тому

      “I don’t have such weaknesses”

  • @sharanya_anoop
    @sharanya_anoop 2 роки тому +1

    First I thought this video will make me realize something bad about Maggi, but instead I feel like eating it now lmaoo

  • @anshikarana5252
    @anshikarana5252 2 роки тому +9

    I'm in uttarakhand and here maggi is still of rs 10.

  • @lakshitaagarwal1479
    @lakshitaagarwal1479 2 роки тому +3

    Really thanks for this info...we literally didn't know about Maggi history...

  • @azmathsharif5773
    @azmathsharif5773 2 роки тому +7

    Taste makes maggi the best in market. Marketing and all comes second.

  • @adityakaturde2807
    @adityakaturde2807 2 роки тому +3

    You teaching me More business strategis than my Clg books 😅

  • @arsh_patel024
    @arsh_patel024 3 роки тому +30

    Literally i am eating maggi while watching 😂😂😂

  • @soniyalouis9473
    @soniyalouis9473 2 роки тому +1

    👍👍Nice way to Explain.....1st time koi information video full dekhi maine👍👍

  • @naisnamtireang9995
    @naisnamtireang9995 2 роки тому +5

    I thought I was the only one who likes maggie so much
    No matter how many times I eat maggie it's still the best for me

  • @shabnamdhaliwal6851
    @shabnamdhaliwal6851 Рік тому +1

    I was currently making my college project on nestle and am gonna take maggie as the main character thanks for your research. You did I really really great job. Can you please share the sources from where you found it? It would really be a big favour for me .

  • @Aiibh
    @Aiibh 2 роки тому +3

    Maggi has set up itself as the biggest brand of noodles in india. It has slowly but completely coaxed us that it definitely IS the dominating noodle in the market.

  • @sakshambakshi_
    @sakshambakshi_ 2 роки тому +1

    Other companies:-write it down!!write it down!!right now🧐👀

  • @uparna580
    @uparna580 2 роки тому +5

    Well I will say one thing..
    MaGGi will never be same when uh cook ~..Ewry time new taste new feeling nd closeness~😝😛

  • @johnbanthem
    @johnbanthem 3 роки тому +2

    really a superb video , goodluck for your future bro

  • @vided4237
    @vided4237 3 роки тому +4

    Please make a video on MDH "masalo ka samrat"

  • @misslawaniya6339
    @misslawaniya6339 2 роки тому +1

    You're all vedio's really amazing great in UA-cam .
    Good job🤩 & good work.

  • @soumitakundu2949
    @soumitakundu2949 2 роки тому +10

    I guess this is one of the finest video for any Marketing student. Subbed!!!❤😵

  • @nostreamgia
    @nostreamgia 2 роки тому +3

    The strategy is so strong, that when you were explaining the third secret, I was feeling hungry, and wanted to have a bowl of Maggi.

  • @krushnanayak1257
    @krushnanayak1257 2 роки тому +10

    Now, I should stop eating Maggi Maggi Maggi

  • @startup228
    @startup228 3 роки тому +7

    In bihar
    Maggie only buy by children under 28 years

  • @chaitalisarkar6154
    @chaitalisarkar6154 2 роки тому +3

    Maggi is successful because it's convenient to make.. low budget.. TASTY... Also Maggy can be made in various ways

  • @AdityaKPareek
    @AdityaKPareek 2 роки тому +2

    I watched the whole video while preparing maggi.

  • @deathstrke622
    @deathstrke622 3 роки тому +21

    Pure knowledge 🔥🌈✨😁

  • @jasmeetkaur247
    @jasmeetkaur247 2 роки тому +1

    Amazing
    Your sense of humor is high-level

  • @shyco.snehadas9679
    @shyco.snehadas9679 3 роки тому +11

    Watching this video after lunch & now I'm hungry as hell 🥺 Maggi is this much addictive ke pet bhare rehne ke baad bhi 13 minutes tak lagataar "Maggi" "Maggi" sunte sunte tumhe bhook lag sakti hai naam sunte hi tumhara brain pagal ho jata hai use consume karne ke liye 🌚 Maggi masala is even more addictive than a joint 🌚
    Moral of the story, maano ya na mano latt lag chuki hai humein Maggi ki 🙃