How This 700 Crore Startup Failed So Easily ?
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- Опубліковано 8 лип 2024
- DONT CLICK THIS:bit.ly/2XoWJ4F
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Video Introduction:
PepperTap which was a 100 million dollar startup started in the year 2014 and this startup failed badly in 2016. Why did PepperTap fail? why do hyperlocal delivery startups fail in India? This video is a detailed startup failure case study on Peppertap. This video covers all of the reasons why Peppertap which was a well-funded startup failed within 2 years and what can we learn from this business case study.
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Title Contents:
00:00 - Introduction
00:19 - Why Peppertap Failed?
00:35 - Story of Peppertap
01:21 - Growth of Startup
01:42 - Startup Failure Reason - 1 Failed PMF
04:39 - Startup Failure Reason - 2 One Way Consumer Centrism
06:49 - Startup Failure Reason - 3 High COCA Negative Margins
08:24 - Startup Failure Reason - 4 Experience Sabotage
10:22 - Startup Failure Reason - 5 Business Diamonds
12:57 - Startup Failure Reason - 6 Timing & Trigger Gun
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#peppertap #peppertapfailure #whypeppertapfailed #startupfailure #businesscasestudy #startupstory #thinkschool #adityasaini
Online shopping is not like at start . Now the prices in Amazon Flipkart and jiomart are either higher or same as common stores. There's proof against them but there is no action taken against them. EU had fined Amazon with 750 million Euros. These online shopping are mainly available in US and India only. Even in Australia the govt. is against Amazon as their drones killed many birds.
IIM can make mistakes ? . That's motivation for us . Anyone can do anything, just take precautions🙄
lol
Kamasutra Condom
Ok kid
Being an iim alumnus, I confirm the hype
Why not
This will happen eventually to all the startups who keep burning investors funds by raising money .
Less revenues, No Profits & Inflated valuations
Just imagine pepper tap owners ordering groceries from big basket. What they feel 😂😂😂😂
Abe sale 😂😂😂
Thu thu kya din aagye😂
Hilarious moment 😂
😂😂
Exactly what they feel😔
I ordered from these guys.. they were burning cash like anything.
Rough estimate I probably got stuff worth 1,50,000 from them in 2 years and paid 1,00,000 (if you include cashback and everything they were showering).
Sheyy
Dude, been following you for a while now. You've grown up to a family of 73K people! Kudos to you!
Now it is 264
Now it is 480k
Now it's 690K
Now its 804K
Business has to be perfect in order to work, this shows iim ca doesnt matter, only matters is practical experience
i rarely like videos on youtube, but this video !! Damn !! It deserves one. The intense study you do yourself and educate people about that. Really cool and knowledgeable stuff.
The problem in grocery market is , it has huge range and lower profits so discounting and prices isn't viable
Easy judge a failure. Amazon was in loss for longest time yet was supported for longest time with funding now it so big and is making profit . Had people had pulled the funding in 5-10 years , some one would have created similar video.
Keep it up ! Excellent 👍
Well explained to simplify this it comes down to know the needs know the customer and take care of the customer
Provides a lot of Value❤️
Best content !! Quality hei video mei. Keep doing keep it up. Maza Aagaya
But it's working in Delhi, I buy groceries daily frm pepper tap nearby my home.
They give huge discount too 😊
This precautions I also use for my Growth level 🤘🏾
200 rs ke order pe 220 ka cashback but 200 rs is not full profit na so 220rs was the amount of loss as per your theory + some delivery which is 250 rs shouls be their loss. I think their only main reason for failure is contact with vendor due to which they might having problem in scale. App failure shayd problem nahi hai vo har jagha fatta hai.
Inke toh refund system mein bhi error tha.
I remember that if you would buy items 300 using refferal u would get 100 off and friend would get 100 referral bonus.
So basically 300 worth items for 100 ( since 100 off and 100 cashback)
Now if you return 200 worth item then you would get 200 back in wallet.
Ate the end of the transaction.
You spent 200 from your bank.
And for that you get.
100 worth of product and 200 in your wallet and friend gets 100 in wallet.
Also jio has played a part in all online business growths..because of cheaper internet availability people have become more tech savy.. especially those who use apps.
Greatly covered all the points 🔥🔥🔥
Instead of making videos "Why it failed? " make videos "Why it isn't successful"
Just a suggestion ❤
Agreed
Good one
Everything is explained
Clickbaiting Shock Value.
It doesn't work like that,small channels have to grow and use seo friendly words to attract users and gain audience.Most people aren't aware of that.Clibait keyboards are essentially words that most people are searching for and need to use to gain audience.After a while you have millions of subscribers ,that doesn't matter much.
Eye opener. Thanks
Man u are underrated very very underratted
What a story, without his wife his brain was not working. 😂😂😂
One point to mention in video- 30/40 rs loss per order is not correct. 210 rs cashback will also be added as loss per order. For rs 200 order, atleast 175-180 rs will go to vendor from where the products are delivered.
❤️ Your videos all the time.🙏🏻
Yes.. Even i thought the same
It is inclusive of that obviously. Assume PepperTap buys from vendor for 130 (reduced price coz they tie up with the shops for all their inventory) , petrol charges = 20, Discounts : 30, and recieves maybe 160 from client, Implies PepperTap gains : -130 -20 -30 +160 = -20 . Hence loss is 20 per order (this is just an example)
@@NEILJOHNRA grocery item don't have huge margin. Hardly 7 to 8% margin. It depends on volume. Also the presenter mentioned 110 cashback. The calculation doesn't fit.
@@prash6feb 110 cashback was mentioned
on what condition?
Very informative video. Thanks for your effort.
hey, can you make a case study about grofers vs this pepper tap and why did it fail because grofers started in 2013 and peppertap in 2014 but still grofers is there in the market what differntiated strategy did they use ? can you speak more on this please would be very helpful
Keep it up bro 👍👍❣️❣️
Your videos are amazing, educational. Lots of love and respect for you and your videos.
I have a request please make a video on how to research and study someone business like you.😊
Indeed very informative nd useful.
Good research...
Very informative video
I rarely subscribe anyone...and today because of this video I've subscribed! Good job 👌👍🏼
Very nice analysis 👍
Excellent..... Explanation
More Ecommerce startups failure will come , keep one making such videos for such companies. Good job brother
Dusro ki galtiya nikalna sabse easy km h is duniya me...
Easy to comment on such stuff and do post mortem. Try working on a startup and you would know what it takes to be successful.
I know you are doing just fine on YT, so good luck 👍🏼
Bhaii bhot Acha kam krr rhe ho aap...bhot logo ko inspire krr rhe ho
Your videos are awesome brother now your permanent subscriber♥️
bhai VEDIO kisme edit karte ho ?
Pc ya Phone ?
and software?
reason for failure is: it was way ahead of its time
SUBSCRIBED FOR YOUR BEAUTIFUL AND SIMPLE EXPLAINATION
Hahaha... Me ordering everything online for my household since 2016.. Because i don't have time apart from office and youtube 😆
Very nice 👍👍
Great mind mentor you are.
Sir... All Video case study.. Is great.. Waiting for More Video... Pls make video on BAG BAZAR... Pls...
Can you post a video on the PNP coin?
Start up to band karna padega na bhai... video khatam... LOLz... Amazing Shiiiiiaat...
I like the video because mere kafi doubts clear ho gye and thanks ♥️
Keep rocking with FACECAM 👌🔥
edit -: FACECAM
Hello bro love your content
I'm seeing lot of youtubers talking about startup game and all. Agar itna hi tumko aata hai to khud ka startup kyu nhi kar lete 😑
Startup kholna majak hota hai kya, accha network, achhi investment, acha idea aur most important experience lagta hai
Found one more GEM channel ✨
Bhot bhot mast explain kia bhai
3:00 :- 25 + countries it should be Cities
In my assessment most of the IIM graduate does not have practical knowledge of marketing. These all graduates also become the failure of many such companies.
Do u know vineeta Singh she is iim graduate yet CEO of succesful market
Always learning from failure stories 👍👍
25 se jyaada sehro mein operate karne lag gaye ≠ 25 Countries = 25 Cities..
If you could correct this.
ज़बर्दस्त explanation
Can you explain industry to industry gross profit margin for startup, gross profit margin either is 10, 15 , 20, 25, 30 percent. For Eg - how much minimum gross profit margin in zomato, swiggy , dream11, uber, big basket are they required
For loss making companies, contribution margin is the term which will be used
The reason peppertap failed because jio got into market in 2016 made internet cheapest in India and if this start up got into picture after that worked on CAC and their second customer base vendors. It could have become giant like bigbasket and groffers. It does not matter whether you are an IIM graduate or noble laurettes you need market understanding and experience to run any business.
Subscribed.. nice channel
Peppertap lost because of myopic management with high burn rate. One of my colleague left our investment bank and went to peppertap with a package of 30 lakhs and huge perks like business class air travel everywhere etc
Moral is.... Small step leke aage badho seedhe lamba chhalang marne me lamba peeloge😅
Good content 👌 bnaate raho
Great Video
1. Failed Product Market Fit
2. One Way Consumer Centrism
3.
খুব ভালো লাগলো। From Bangladesh!
Aditya yr aap na animated videos banaya karo vooh zyadda better hote hh aapki aur usme sikhne m zyadda mazaa ataa hh
Well explained
Bro you define very well
Great ! Congratulations
Ready>>Aim>>Fire is correct✅
Fire>>Ready>>Aim is incorrect ❌
When i'm watching this video..
13views with 13likes🔥bdia bhai♥️
Complimentary Dhania 8:56.. You caught everyone nerves
Me be like: Ruk pehle zeroes gin leta hu 🥲
Follow your passion and idea. If PepperTap was a successful Venture Nobody would have diagnosed If and Buts.
Bhai bhot informative video ha, bus ek proper ending kardo.
Something like 'iss video ka liyhe itna hi I will see you in the next one'.
Thanks for watching,
For further discussion, questions and enlightenment, please contact my support line. (Replies always comes within 2hours
+1. 9. 1. 4. 4. 5. 8. 7. 0. 0. 4.
(𝗪.𝗵.𝗮.𝘁.𝘀.𝗮.𝗽.𝗽)
Bro MVP is different than PMF. PMF is where your customers start to get your value
thQ so much ❤️
Bhai etna to MBA krte tym b ni padaya tha teacher ne 🤓🙂 by da nice explanation man 🎉
I still remember pepertap had very very bad customer service.
They Given Very Huge discounts nd cashbacks also big amount on Refrals
all the start up is starting this venture by making fake valuation and getting funding and vanish from the scene
Great job....brother... From Pakistan
Same pmf problem with jio mart
Bhai please continue rakhna yahi pattern......
I think people just jump on the IIT/IIM hype train thinking the founders must be really smart. No, some are just scammers.
Well explain and Nice Presentation 🙂👏🏻
Except your low voice everything is fine👍👍, make it a little bit higher.
Make a video on YULU electric cycle
impacable video , brother 🥰
U r actually smart 👌👍
I think u should do a video on Amazon food, it's a likely candidate for scam and shambles!! the way it's run its really destroying the Amazon brand for sure , what ever is left of it ...
Bhaiyaa sahar ka case study banayiiee plzzz
I get 750 or 500 didn't remember I get discount from pepper tab
Can u make a video on coin dcx?
2:59 apka Matlab Countries se hai kya Bhai ji?❤
Nice video! But background music is very irritating.
This was the perfect ending video that forced me to comment here . I not thought i would like this video but I m compelled to .
First time listening pepper tap