EP 7 - THE CAREGIVER BRAND ARCHETYPE | How to create a brand that cares about its customers
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- Опубліковано 25 сер 2024
- The caregiver brand is driven by its need to protect. It exists to provide care in one way or another. This could be through their products or service, but in a larger context, the need to provide care is based on their brand purpose, vision, or mission. In fact, all brands should have a little bit of the caregiver brand archetype to ensure empathy and care towards their target audience.
Read the full article of the caregiver brand archetype at www.spellbrand...
If you want me to consult on building your brand archetype, book a one-on-one strategy video call at: mash.one/strategy
Watch the other videos in this series on brand archetype:
Brand Archetypes Introduction - • EP 1 - THE POWER OF BR...
RULER - • Is the RULER Brand Arc...
CREATOR - • EP 3 - THE CREATOR BRA...
SAGE - • EP 4 - THE SAGE BRAND ...
INNOCENT - • EP 5 - THE INNOCENT BR...
EXPLORER - • EP 6 - THE EXPLORER BR...
CAREGIVER - • EP 7 - THE CAREGIVER B...
MAGICIAN - • EP 8 - MAGICIAN BRAND...
HERO - • Ep 9 - THE HERO BRAND ...
REBEL - • EP 10 - THE REBEL BRAN...
LOVER - • EP 11 - THE LOVER BRAN...
JESTER - • EP 12 - THE JESTER BRA...
EVERYMAN - • EP 13 - THE EVERYMAN B...
#caregiverbrandarchetype #brandarchetypes #brandstrategy
Your video series on archetypes have been packed full of priceless info. Thank you 🙏🏾 I’ve been binge watching them lol
Glad you like them! Thank you so much!! - Mash
thank you for that video!! :)
No problem 😊
Great Video Mash! Exceptionally insightful
Much appreciated! :) - Mash
Thanks Mash, your archetype vids are fantastic! Just wondering for brands that are primarily serving caregivers, which archetypes do caregivers typically resonate with?
I would say perhaps the sage. But then it depends on the kind of service that you are providing the caregivers. - Mash
Mr Mash Bonigala can a restaurant be a caregiver brand , a combination of caregiver and explorer archetypes. I want to show recognition to my customers and give them safety from ( food poisoning, inauthentic cooking) and freedom( lots of food options from different cuisine.
Hi Chisimdi - thank you reaching out. Sorry for delay in getting back to you. Yes, a combination of caregiver and explorer would be good for the messages you have indicated. It would work very well. - Mash
Thank you so much for your video! I'm wondering what price is a caregiver willing to pay?
Not sure what you mean Lamba? Can you clarify your question?
@@thenakedbrand For the Everyman brand archetype, the target audience want quality at the best price. For a caregiver brand archetype, do the target audience want the same thing? what price are they willing to pay? I wonder because it is usually non-profit organizations like Amnesty International, UNICEF, Mother TERESA or WWF that exploit the caregiver archetype. Hope it's more clear? Thank you
Mr Mash Bonigala can a restaurant be a caregiver brand , a combination of caregiver and explorer archetypes. I want to show recognition to my customers and give them safety from ( food poisoning, inauthentic cooking) and freedom( lots of food options from different cuisine.
Hi Chismdi... yes a restaurant can be a caregiver brand or a combination of caregiver and explore. However, associating food poisoning and the safety from it can not be considered as a caregiver brand. Those features are restaurant standards that should form part of your offering. An archetype is about what you stand for. So, you need to look at things that your audience cares about in their own lives and how your restaurant stands for such values etc. I know this would be confusing. All I am saying I that you should not choose to be a Caregiver archetype just because you want to give safety to your customers from food poisoning etc. Hope this helps. - Mash
@@thenakedbrand Thank you so much for replying.
I watched your caregiver archetype video and I think it suits my target audience . The empathy , relationship with customers and everything else