Be careful when you think that an archetype is boring and hence you need to add others to the mix. The choice of what archetypes and how many should be based on the audience archetypes and analysis. - Mash
Hey, thanks for your amazing work. It is really usefull. My personal brand is 100% girl next door, but I think about adding one or even two other archetypes. Rebel, Magician, Hero and Creator are archetypes I feel the strongest. I'm still thinking about it. Sage and Jester are usefull for me too, but they're surely not first. I have one question, very important for me. I'm a copywriter. And I want to know as much as is even impossible about how to write in diffrent archetypes. Can you suggest some books about it? I know The Hero and The Outlaw of course ;) I want to read more about it, but it has to be worth it :)
Hi Agnieszka - thank you reaching out. My suggestion would be to keep your core archetype simple and tight. Trying to incorporate too many shades of archetypes will dilute your personal brand and make it very scattered and ineffective. As for your writing style - again the same applies. In fact, I would suggest writing in your own style and not sounding like an archetype. The trick is to sound like yourself but the content and tone cater to which ever audience that piece relates to. However, here is are some links to copywriting from the archetype context you may be interested in: transly.eu/blogi/copywriting/ www.anansicontent.com/writing-for-your-brand-archetype
Just got introduced to brand archetypes - positioning one of my clients brand as regular guy - Thanks for this content and clarity!
Great to hear!
Thanks for video, brand I'm working on is Everyman, which I find boring being just that. So the secondaries are The Hero and The Explorer
Be careful when you think that an archetype is boring and hence you need to add others to the mix. The choice of what archetypes and how many should be based on the audience archetypes and analysis. - Mash
@@successfusiontv Thanks!
Great information. Thank you!
Glad it was helpful!
Hey, thanks for your amazing work. It is really usefull. My personal brand is 100% girl next door, but I think about adding one or even two other archetypes. Rebel, Magician, Hero and Creator are archetypes I feel the strongest. I'm still thinking about it. Sage and Jester are usefull for me too, but they're surely not first.
I have one question, very important for me. I'm a copywriter. And I want to know as much as is even impossible about how to write in diffrent archetypes. Can you suggest some books about it? I know The Hero and The Outlaw of course ;) I want to read more about it, but it has to be worth it :)
Hi Agnieszka - thank you reaching out. My suggestion would be to keep your core archetype simple and tight. Trying to incorporate too many shades of archetypes will dilute your personal brand and make it very scattered and ineffective. As for your writing style - again the same applies. In fact, I would suggest writing in your own style and not sounding like an archetype. The trick is to sound like yourself but the content and tone cater to which ever audience that piece relates to.
However, here is are some links to copywriting from the archetype context you may be interested in:
transly.eu/blogi/copywriting/
www.anansicontent.com/writing-for-your-brand-archetype
Great content, work on your sound
Thanks, will do!