Creating Stories That Matters

This video is partial requirement for our Advertising Principles and Practices. We do not own any right for the following video clips and music used. This is for non-profit use only.
CREATING AND SHARING STORIES THAT MATTERS
Media has the power to set the agenda of a community, it is called agenda settings theory.
Where media said, that people talk and make decision about what they hear and read in newspapers.
Whatever the agenda of a newspaper is the agenda of the community at large.
Example of this is when we try to neglect the agenda of environmental protection and kinds of development stories. Possible that the readers who have potential for action might also just neglect this development and environmental issue. That we should start talking about
3 REASONS WHY WE NEED TO READ AND WRITE STORIES
1. STORIES ENLIGHTEN
- The prime duty of a story is to inform, and because of that it give us new knowledge or challenge our beliefs.
2. STORIES MOVE
-people move to mass actions
-social mobilization mechanism
-a rally of masses for a change
3. STORY STAY
- Stories that have positive impact in the lives of people are timeless
-It means that story have no age
We are all obligated not only to write story.
Not only to tell story but to engage, encourage, empower and move people to tell stories on their own.
Let us continue to motivate each other to tell a story that matters.