Positioning: The Battle for Your Mind, by Al Ries & Jack Trout - Animated Book Summary
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- Опубліковано 6 лют 2025
- Welcome to this Animated Book Summary of Positioning, by Al Ries and Jack Trout. In this animated book summary, you will get the 5 Takeaways from this fantastic marketing classic.
Time Stamps:
00:01 Introduction
00:39 - 1 - Positioning Defined
02:34 - 2 - Being First has Big Advantages
05:02 - 3 - Find Your Place on "The Ladder"
08:29 - 4 - Find a Niche or "Creneau"
10:41 - 5 - Avoid Line Extensions
12:47 - 6 - Outro
Positioning by Al Ries and Jack Trout will teach you the secret, stealthy and revolutionary approach to communication that will help you to be seen and heard in today’s overcrowded marketplace and quickly build your brand or company.
This is one of the most profound marketing and communication books of all time, and it is foundational for anyone interested in growing a business.
Access the free outline of Positioning, by Al Ries and Jack Trout on Google Drive here: drive.google.c...
What do people say about Positioning, by Al Ries and Jack Trout?
"The Book That Sparked a Marketing Revolution."
"One of the most important communication books I've ever read. I highly recommend it!"
Spencer Johnson, author of "Who Moved My Cheese?"
#Marketing #Branding #Communication
Merci beaucoup pour vos explications enrichissantes.
Néanmoins je voudrais savoir svp,tous les exemples que vous avez mentionnés dans ce sommaire sont-ils bel et bien ceux évoqués par Al Ries et Jack Trout dans leur ouvrage?
Merci de me répondre🙏🏾
Thank you so much!! ❤️
Being first is even better than being best
Create stories in the mind of the consumer - niche stories
Yes!
Comment here and tell me how you use or used this book to grow your brand or business.
Wonderful, This channel worth being #1 on UA-cam
Thank you so much :) I’m about to get back into content. Just leased additional space for my office, and I’m turning a room into a recording room so I can add more content to this channel. We are back on track in 2025!
Thanks again for the love!
@@MentalEFit Eagerly waiting for you... I hope you can start with business books...may be contagious by jonnah berger.....Thank you so much. I feel like you just gets the whole cream out of a book. I saw your videos on 22 immutable laws of marketing and How to win friends and influence people, and according to me, no one has captured and expressed so beautifully. I feel like i get crystal clear understanding.
Thank you so much....
Waiting for your next videos...
Fabulous work ! Well explained and the examples made the concept much clear. Thank you so much for your efforts sir. It has to be said that the entire video was informative and creative.
Thank you so much for watching my animated book summary! This is one of my favorite books of all time. Positioning and the 22 laws of marketing are game changers. Thanks again!
@@MentalEFit when you gonna post books again because your summaries are lit
I really appreciate the love. I’m working on my setup. Moved into a new house and started a new business. As soon as I can, I’m back on the content. I’m still in the books all the time, just got to get where I can animate them again.
@@MentalEFit dope what new business you in now man
My roommate from law school and I started our own firm a year and a half ago. Been giving it 100%, but the love for books and info is still there. I love making content, but I haven’t taken the time to design my setup like I had when I made these videos. I know… excuses excuses ;)
Worth it man , thanks ❤
Thanks for the love, boss
Great video. Thanks
Thanks for watching, Rams. I appreciate you
Great Summary Thank You SO Much For Your Effort!
Thank YOU, Brahim, for your kind words :) you made me very happy today. Much love to you friend 💛💛💛
Brilliant read the book and needs a refresher
Big time! I think they talk about circuit city in there somewhere…. That company went defunct like 20 years ago 🤣 you are so right. Time for an update team!
Thanks for explaining
Thank you for watching my video!!
Lecture - Studied. Thanks from Angola
Thank you so much for watching!!
Really clear and useful. One question about line extensions (and I believe your position by enlarge) - what about Diet Coke, Coke Zero etc - line extensions surefly but do they not anhance Coca Cola profits?
The line extension issue is a confusing one to me as well because it seems that many line extensions have been incredibly successful. I think the idea here is to keep in mind that a line extension could (but not always will) dilute the brand and reduce overall profits down the road, even if the line extension creates more profit in the short term.
Excellent...
I'm going to buy this book. Very interesting knowledge and can definitely help people who help people as well.
Thanks for sharing this,
James
This is a foundational marketing book, and I review it multiple times a year. It’s full of useful information. It’s also interesting from a historical perspective, like the 22 laws of marketing, because it discusses companies that have come and gone in the last 20/30 years. Really cool stuff
thanks for sharing!!!
I learn a lot
Thank you for watching!
Love it. Thank you for your effort❤
Thank you so much for watching my summary of Positioning! It’s one of my favorite books of all time
Brilliant
Thank you again for your kind comments, sir. I am very happy you enjoyed this video, and I’m thankful for your kind comments. 🙏🏽
Thank you so much. Excellent work on the summary, keep it up. :)
My friend! Thank you for the kind words! I needed the encouragement, and you made my day much brighter! Much love to you and a happy weekend 💛 thank you so much for watching!
Awesome
Thank you so much, a new subsriber from jakarta, congrats
Thank you so much, friend! I am so glad you will be a part of our little book family! Next book is Poke the Box, by Seth Godin. Coming up soon. Thank you again and much love 💛 I’m so happy you joined
Thank you for a great summary. Grateful to you sir.
Thank you so much, sir! Your kind words mean a lot to me, and I very much appreciate it. Thank you for watching and subscribing, my friend 💛💛💛
I am currently working on The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout. Depending on how busy work is this week, it should be finished within 7 to 10 days :)
thanks man
Thank you for watching!
Thank you!
Thank you, my friend, for watching! ❤️ much love to you
Thank you.
Thank YOU, my friend! Good info right? Positioning is a fabulous book. The authors are genius.
Are you a teacher coz, well, that was amazingly explained! great work
Thank you sir 🙏🏽 you are the best! Thank you so so so much for the kind words and the love 💛❤️💛 I’m not a teacher, but I love these books and how much they helped me
Dear Mental Efit, excellent video, fro my investigation, what is your name?
How about this… I will reveal my real name at 100,000 subscribers 😉 thank you so much for watching my animated book summary and for saying such nice things
@@MentalEFit well you have my suscribtion, i just wanted to give you credit and help you to get that 100k
Only 98,000 to go !! 🤣😂 thank you for subscribing friend 💛
I will no longer stay more than 6:20pm
Send the party
If you are still broke nd wanna teamup brother to millions do reply, loved the summary though ❤
Thank you for the love!
Does that mean we don't need to read this book 📚
Rach, I would definitely read the book if you want more details. I can only give you so much detail in the summary. Also, check out the outline in the description. That may help to refresh the info from time to time. Much love friend 💛
Don't read it. They're always just a long winded explanation of what the video portrays. Save your time.
But this is the era of last mover ex-google,fb
Ries. Not "Rice".
Thank you for your feedback and for watching the video. Hopefully, I pronounced it right for The 22 Laws of Marketing 😬
Behold, a system error has caused the transaction to wander off to an invalid email address.
Thank you for the comment!
Anyway the nº1 car in the world is FERRARI. period.
I second that. Ferrari has always been the coolest and probably will always be the coolest
No
The majority of Ferrari owners who actually drive will challenge you on that. That's for damn sure