Purple Cow, by Seth Godin - Animated Book Summary
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- Опубліковано 24 лис 2020
- Welcome to this Animated Book Summary of Purple Cow, by Seth Godin. I this video, you will get the 5 Key Takeaways from Seth Godin's famous book.
Time Stamps:
00:01 Introduction
00:26 What is a Purple Cow?
02:13 The world has changed.
04:25 "Idea Diffusion Curve"
08:06 People only talk about remarkable stuff.
09:56 Create remarkable things.
11:56 Outro
5 Key Concepts from Seth Godin’s legendary book about the new era of marketing, where people only talk about Remarkable products and services: Purple Cow. This acclaimed book will teach you how to transform your business by being remarkable.
I found Seth Godin’s books while I was in college, and I quoted them throughout MBA school and law school. I absolutely fell in love with his approach to marketing. I’ve read (and listened to) all his books multiple times, and I own them on every format.
As you can guess, being a neurotic lawyer (redundant right?), I’ve also outlined all his stuff. Access the Free Purple Cow outline here:
drive.google.com/file/d/1n4IP...
More on Seth Godin:
Seth Godin is the acclaimed New York Times best-selling author of the following:
- Permission Marketing
- The Dip
- Linchpin
- Tribes
- Poke the Box
- The Icarus Deception
- This is Marketing
- All Marketers Are Liars
- Unleashing the Ideavirus
- Free Prize Inside
- The Practice
He also hosts a NYT Bestseller-Listed podcast: Akimbo, and he hosted Seth Godin’s Startup School, which is absolutely fantastic and changed my life.
Seth Godin has also been on multiple business podcasts, including (just to name a few):
- The Tim Ferriss Show, with Tim Ferriss
- Entrepreneurs on Fire, with John Lee Dumas
- AskGaryVee, with Gary Vaynerchuk
- The Moment, with Brian Koppelman
- Big Questions, with Cal Fussman
Seth Godin Purple Cow Praise:
“Seth Godin may be the best intuitive marketer alive today.”
- Randall Rothenberg, media and marketing columnist for Advertising Age; author of Where the Suckers Moon: An Advertising Story.
“Purple Cow is a fascinating, entertaining look into how remarkable marketers take action to separate and elevate themselves above the herd.”
- Lee Ann Daly, senior VP of Marketing, ESPN, Inc.
“Purple Cow is great inspiration for marketers who have the guts to make real changes and real impact!”
- Amy Curtis, VP of JetBlue
“Splended-full of interesting stories and crystal clear suggestions.”
- Sam Hill, coauthor of Radical Marketing
“I love this book! Part wakeup call, part action plan, Seth Godin’s Purple Cow shows organizations how to add distinction--and avoid extinction--in today’s new economy.”
- Tom Kelley, general manager of IDEO; author of The Art of Innovation
#Marketing #Branding #Entrepreneurship
![ПОЛНАЯ ИСТОРИЯ ЭКЗОРЦИЗМА [Топ Сикрет]](http://i.ytimg.com/vi/qBySr6Bt0B8/mqdefault.jpg)
Thank you for the summary. Really enjoyed it.
Thank you so much for watching! I look forward to browsing your channel, and I really appreciate your kind words 💛
Very well done book summary! Thank you
Thank you so much for the love, my friend! You’ve been here since the beginning, and I appreciate you!
Great BOOK SUMMARY, loved it.
I am SO happy you enjoyed the video. Thank you so much for watching and for your kind words, my friend
As someone to love to hear others perspectives on books I read, this is very informative. Thank you!
Thank you so much for the comment and for watching my video! I really appreciate you
You are doing great job thank you , plz keep going :)
Thank you SO much for the encouragement and kind words :) I hope you have a wonderful day!!
Great presentation!!! I love this
Thank you so very much for the kind words!!
Thanks so much. It's useful.
Thank you so much for watching! I am very happy this content is useful to you, and I really appreciate your kind words 💛🙏🏽
Thank you for this awesome summary!
Thank you for your kind and encouraging words! I’m so glad you enjoyed the summary. This is one of my favorite books on marketing of all time, and I’m so happy to share it with you. Much love ❤️
@@MentalEFit Thank you for such a kind reply! 💙 Your videos are awesome - they share so much value in a way that is concise and interesting. Keep up the great content! 😄👏 And yes! What a great book full of modern wisdom, it really gives us the motivation to pursue things that are not ordinary but extraordinary hehe!
@@seykai thank you thank you thank you
Subscribed! Thank you!
Thank you so much for watching my animated book summary about Purple Cow, by Seth Godin! 💜 💜 💜
I love these.❤
Thank you so much for the love ❤️
Keep it up.We want more like this.
Thank you so much for the kind words! I’m going to get back on it soon! Currently living in a spot where I cannot produce good audio, but I am working on it! Thank you so much for watching! 💛
Great video. Thanks
Thank you so much for watching my Purple Cow video. I love this book, and I’m really happy you enjoyed it. 💛
Great stuff!
Thank you so much for watching my animated book summary! I am so happy you enjoyed it! I really appreciate the love, my friend :)
Thanks so much for the summary!
I’ve come to realize that it really is about being different, standing out…
Having developed strategies in order to successfully achieve the goal. I want that.
7:19, haha, nice reference! Those phones really were high quality. It’s even become a meme.
You could not hurt those phones! You could run over them with a dump truck, and they would still work 🤣🤣 thank you so much for watching my summary of Purple Cow, by Seth Godin. It’s one of my favorite books by my favorite author. Seth Godin just did a great interview on Tim Ferriss’ podcast. Definitely worth a listen! Thanks again
Excellent overview! 💜🐮
Thank you so much for watching my book summary on Purple Cow, by Seth Godin! 💜
Great, thank you ..
Thank you so much for watching and for your kind words :)
Fantastic purple detente
Thank you so much for watching my animated book summary of Purple Cow by Seth Godin! It is one of my favorite books of all time, and I am so happy you enjoyed it!
Great content guys 👍👍👍
Thank you so much for the kind words and for watching my book summary!
Awesome
Thank you so much Mr. Williams! Your kind words have been super uplifting this week. I appreciate you!
good one for entrepreneurs!
Thank you! And YES! It really is ... This is one of my favorite books, and I am SO glad you enjoyed it. Thank you for supporting this channel and for always having something nice to say.
Just make great products that are interesting and differentiate themselves from others
Very true!thanks for watching!!
I would like to learn about Marty Neumeier books. Brand Gap, Brand Flip and Zag.
Great content by the way.
Speak soon
Thank you so much for the kind works and the love. I love Marty Neumeier books as well. Fantastic material
@@MentalEFit p
l00l0
Keep upload more please. What means sneezers ?
Thank you so much for watching! Sneezers are the “raving fans” that tell other people about your service or product.
awesome video man, can you review Code Of Extra Ordinary Mind
Thank you so much! I love recommendations from viewers like you! Let me order that book and get it in the pipeline! Thanks again for the comment and suggestion, and thanks for the love !
@@MentalEFit Your Videos are really good.
Thank you so freakin much! I really really appreciate it. That means a lot to me.
I would like to hear you talk about why leaders eat last by Simon sinek
I love the suggestion! And I love Simon Sinek! I will add that to the list! Thank you so much for watching and for your awesome suggestion!
next "we are all wierd" by seth godin
I love that one! All Seth Godin’s stuff is incredible
👍
An interesting concept, and I really apricate the summary. I need to summarize the summary to really internalize it, so bear with me.
This entire thing basically breaks down to: "Create something with remarkability in mind" and "Remarkable things market themselves".
0:44 Product, Pricing, Promotion, Positioning, Publicity, Packaging. Good stuff. I need to remember that. However, does the Purple Cow matter to marketing? Don't you want the designers to design a purple cow? You can't just paint a cow purple without people noticing that they're being duped. I don't think this is a marketing question, thought the marketing stuff is good to know.
2:16 This whole section can be summed up in "Now that anyone can sell anything, you gotta stand out." That gets a big "well duh" from me, but often times those obvious points are only obvious in hindsight, so maybe that's what I'm experiencing. However, it doesn't say HOW to make a purple cow.
4:04 "My goal in purple cow is to make it clear it is safer to be risky."
4:29 The idea diffusion curve. There's already a lot of criticism about the faults in this thinking in the comments, so I'm not going to add to it, but how this related to purple cow is "If you have something that stands out, the marketing cycle will work itself out for you." Great! So we don't need marketers any more, we need better designers. Good to know.
8:06 Either I'm ahead of this discussion, or the book is doing a good job of leading. Again, though, this says, to me, "Marketing is dead, you need to have a remarkable product", but it doesn't say HOW.
10:00 Awesome, now we're gonna get to the How. Finally.
11:10 "If you're worthy of criticism to some, you're worthy of adoration... to others." This is most definitely not true. Sometimes there are just bad ideas.
11:45 "Design -> Test -> FAIL(?) -> Improve" This is very similar to the engineering process as published by NASA, except failing isn't a given, and neither is it in this case. It's a loop in the middle, for sure, but as some point your improvements lead to something you're ready to share. In the NASA process it's "Plan -> Create -> Test -> Improve" until you break out of the test phase and share it. Maybe this should be a bit more like that.
In the end it doesn't talk about HOW to actually develop remarkable things, and I think that's because the author doesn't know how to develop. It's clear Seth Godin is in marketing, and the whole omen of this book is that marketing is dead. But I could really use a lesson on how to develop something to be remarkable.
Though, to be entirely fair, remarkable doesn't mean useful, or even functional. But that's the world we're living in.
I feel like the innovator / early adopter thing is useful and an entirely real phenomenon, though I think it's misleading to say that the innovators and early adopters want something "because it's new", especially given the premise of this book. I think that you get people like that yes, but you only get them in the first place by having something that those people *need*. Your innovators should first and foremost flock to your product because it's something they don't want to live without. Something they need. From there you start tacking on more indifferent people who are following the masses imo
I agree with you Cory, and I think there must be more than the “it’s new” aspect. There the technophiles and others who want the latest thing, but most of us need to have a want or a hurt stirred up within us to get sold on the new thing. There has to be something that gets the emotion going. I like where your head is at.
@@MentalEFit I think I commented too early and towards the end you touched on this again. Yeah, really gotta find those core people who will "cross traffic" for your thing as godin says
3:13 the new method
Absolutely
So how do you advertise to sneezers?
This is the big question, right? I think the best we can do, at least in most circumstances, is identify and cultivate sneezers among our existing consumer base. I have not yet learned how to target or attract sneezers. If you solve this riddle, please share! :) thanks so much for watching
You can easily identify the sneezers by utilizing casodex technology. Thanks
I realized now, Social Media Era brings a sea of Ads.
Now, in UA-camr/Selebgram/Tiktokers' Era, Endorse become the Power !
I wonder what's the next Era ?
When influencers can't be trusted again..
This is a very insightful comment 🧠 thank you so much for watching! I am wondering too… what’s the next era?
eat that frog, thank you for the video
Yes! Eat the frog! Thank you Ignacio!
Sneezers = Influencers
Yes!! Spot on, Scorchy! Thanks so much for watching the video and paying attention! I really appreciate it 🙏🏽
I have to disagree to a certain extent regarding making remarkable things. If you make basic candles or coals, there is still a market that will buy even without marketing. It depends if it’s a need or a want.
I 100% agree with you. I don’t think Seth Godin is saying that Purple Cow marketing is the only way. His book gives us one possible route to our destination, but there are certainly others. Good business people can find other ways to make a product and company successful.
Is this when ‘supply and demand’ and come in and play a role?
if you read the book he addresses this a lot, or, in a way, that is what the book is actually about.
Think of this - candles are needed, but why yours? especially if those markets are already there, the point in the book is mass marketing vs targeted marketing..that the majority cannot be convinced, they have what they need, but a target, niche interest audience can, and then could convince that majority possibly..but if you are talking to everyone you are talking to noone.
@cratoxylon really well written post. Thank you
Rich Dad Poor Dad
Great book!
By sneezer he meant influencers? 🤔
I love your thoughts here. I’m not sure that any of us, including the author, could have foreseen the immense marketing power of influencers on social media back when this book was written. However, the same ideas apply. Imagine an influencer going to your restaurant and having an excellent experience. Then, that influencer posts about how wonderful your restaurant is… this, at least it would seem, is quintessential sneezer marketing. I think you nailed it here
Cool video, but the animations were too distracting
Thank you for the feedback Kinipshun