The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout - Animated Book Summary
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- Опубліковано 15 сер 2021
- Welcome to this Animated Book Summary of The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. In this animated book summary, you will get a summary of the 22 Laws of Marketing, the 22 key takeaways from this marketing classic.
TIME STAMPS
00:33 - Law 1: The Law of Leadership
01:25 - Law 2: The Law of the Category
02:03 - Law 3: The Law of the Mind
02:54 - Law 4: The Law of Perception
03:42 - Law 5: The Law of Focus
04:31 - Law 6: The Law of Exclusivity
05:07 - Law 7: The Law of the Ladder
05:47 - Law 8: The Law of Duality
06:24 - Law 9: The Law of the Opposite
07:07 - Law 10: The Law of Division
07:45 - Law 11: The Law of Perspective
08:27 - Law 12: The Law of Line Extension
09:14 - Law 13: The Law of Sacrifice
09:55 - Law 14: The Law of Attributes
10:20 - Law 15: The Law of Candor
10:59 - Law 16: The Law of Singularity
11:37 - Law 17: The Law of Unpredictability
12:16 - Law 18: The Law of Success
12:56 - Law 19: The Law of Failure
13:38 - Law 20: The Law of Hype
14:22 - Law 21: The Law of Acceleration
15:03 - Law 22: The Law of Resources
Access your free outline of The 22 Immutable Laws of Marketing by Al Ries and Jack Trout on Google Drive here: drive.google.com/file/d/1yiuR...
The authors, Al Ries and Jack Trout are some of the world’s best-known marketing experts. They have written some of the most profoundly useful books on marketing of all time, including “Positioning: The Battle for Your Mind” and “The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!”
#Marketing #Branding #Positioning
After reading almost all their books, the more deeply I started to realize Who, Why, How, When, should each specific strategy be applied. No shame to admit that Al Ries, Jack Trout, and Godden Seth are my favorite book authors when it comes to Branding as an Electrical Engineer crazy entrepreneur.
I love it! I’m so glad you like the book summaries, and it’s nice to know you’re a marketing book fanatic like me. Thanks so much for stopping by the channel ❤️
1. Law of Leadership - 0:33
2. Law of the Category - 1:26
3. Law of the Mind - 2:04
4. Law of Perception - 2:54
5. Law of Focus - 3:43
6. Law of Exclusivity - 4:32
7. Law of the Ladder - 5:08
8. Law of Duality - 5:48
9. Law of the Opposite - 6:25
10. Law of Division - 7:08
11. Law of Perspective - 7:46
12. Law of Line Extension - 8:27
13. Law of Sacrifice - 9:16
14. Law of Attributes - 9:55
15. Law of Candor - 10:23
16. Law of Singularity - 11:00
17. Law of Unpredictability - 11:38
18. Law of Success - 12:19
19. Law of Failure - 12:56
20. Law of Hype - 13:37
21. Law of Acceleration - 14:23
22. Law of Resources - 15:03
It really helps me to understand the concept more than the book. thank you for Animated Book Summary😊
You are so welcome! Thank you for the kind words :)
Excellent...
You were absolutely right. This is excellent information. Going to watch it twice.
Thanks for sharing this,
James
Law 15, the Law of Candor, is pretty funny. Law 21, the Law of Acceleration, is really important to me, distinguishing fads from trends, as it seems that the ability to analyze trends lends itself well to being able to predict/identify emerging fads and capitalize on them; learn the way of trends and fads can be navigated better, by extension. Law 5, the Law of Focus, seems the most difficult to me, and figuring out a brand's focus word to own seems to align strongly with Law 15, the Law of Unpredictability, because both are directly involved with the long-term direction of a brand rather than any plan. Great content. Definitely will check your other stuff out.
This is one of the most insightful comments I’ve ever read. I appreciate your thoughts here and I love your love for learning
This makes me think about Tai Lopez'es "In My Garage" ad campaign. He effectively utilized as many of the 25 Cognitive Biasess as possible in his highly successful video ad on UA-cam.
Thanks for sharing!
James
Awesome video, thank you.
Thank you so much for watching my summary of the 22 laws of marketing! I love this book! I’m so glad you enjoyed it! Thanks for the love
Thank you :) Amazing channel.
Thank you so much for the kind words and for watching my book summary on the 22 laws of marketing. It’s one of my favorite books of all time. I’m so glad you enjoyed it.
Loved it !
Thank you so much for watching!!
incredible channel. thanks man. please do many more :) we love learning
Thank you Kevin! You are SO kind! I am so thankful for your kind words, friend. More animated book summaries on the way!! :D Much love 💛
@@MentalEFit you're very welcome, much love
Excellent deepest knowledge, one day you will go very far🙌🙏🙏
You are so kind, Yashwain! Thank you for bringing the love to my channel ❤️💛❤️
Loved the video. Keep going 👍
Thank you so much for the love!!
good job,amazing😁
Thank you so much for watching my animated book summary on the 22 laws of marketing. It’s one of my all time favorite books 📚
Very good video. I learn a lot from this video. Greetings from Indonesia. ♥🇲🇨
Thank you SO much Damar for your kind words, my friend! Much love to you 💛
voice is perfect
Love from 🇮🇳
You are too kind. Much love to you friend 💛🙏🏽
I don’t fully understand Law #12
Isn’t apple doing a line extension when they give you options like iphone SE, Plus, Pro?
So is that a bad thing?
You’ve uncovered an interesting point. How much change in the product itself would constitute a “line extension.” Something like cherry flavored 7-up drastically changes the nature of the product-a lemon lime soda. Lemon lime soda with cherry is significantly different than a plain lemon lime soda. So, possibly what the authors are getting at is that a drastic change is a line extension. Is a Chevy Tahoe with leather seats any less Chevy Tahoe than a Tahoe with fabric seats? Would an iPhone with 1tb storage be as much of an iPhone as one with 2tb storage? You’ve tapped into something here: the amount of change required to make something a “line extension” in the eyes of the authors seems to be a bit subjective. Thanks for the comment, and thanks for watching my animated summary of the 22 laws of marketing. 💛
@@MentalEFit great content. Keep doing your thing 👌
@@joeymontanaa thanks my dude!
Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This is as opposed to brand extension which is a new product in a totally different product category.
Fabulous video🥰🥰🥰,,Can you tell me which software you use to make this video please.
Thank you so much for watching my animated book summary on the 22 laws of marketing! I love this book and have always found it to be practical and helpful. I used video scribe to make this video
Very Good . Parabéns ( Congratulations) CRM Brasil 🇧🇷. 👏
Thank you so much for the kind words and for watching my book summary on the Laws of Marketing. 🙏🏼💛
If u think about it you can summarize all the laws in 1 phrase: " be as different as possible from the rest"
I love that! Thanks for watching my animated book summary. Your comment reminds me of Purple Cow by Seth Godin. Be remarkable… that’s the key. Much love and thanks for spending your valuable time at my channel.