The MOST Important Metrics for Facebook Ads: the 4Pi Analysis
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- Опубліковано 27 лип 2024
- Forget ROAS, CPC, CTR, Hook Rate and all those other useless data points!
I'll show you my ad account & go step by step to help you scale Facebook to the moon.
Let's do a live 4PI Analysis with the only 4 metrics you need., and it will tell you everything you need to plan Creative Strategy, Funnel Hacking & more!
In this video, I'll be diving deep into a live Facebook ads campaign, and I'll explain the 4 MOST important metrics.
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Chapters:
00:00 How to Scale Facebook Ads
01:25 Facebook Ads Scaling
04:20 4PI Report: Step 1 - CPM & Frequency
08:31 4PI Report: Step 2 - Spend & CPA
13:29 Facebook Ads Explained
Facebook advertising can be a significant driver for your business growth. However, understanding what works and what doesn't can be challenging, particularly with a myriad of metrics and data points to consider. The 4PI report streamlines this process by focusing on four critical metrics: Spend, CPA, CPM, and Frequency. By focusing on these, we can make targeted improvements to our ads and ad set.
Understanding Spend and Efficiency
The first step is understanding which ads Facebook prefers. An ad that has a higher spend is not necessarily a bad ad. Instead, it indicates Facebook's algorithm is using it more frequently because it fulfills its business objectives. Assessing the ad's efficiency is equally critical. An ad with a high CPA might seem ineffective, but if it brings substantial spend, it's valuable.
Identifying Ad Position in the Funnel
With CPM and Frequency metrics, we can identify an ad's position within the funnel. A high CPM combined with low Frequency indicates a prospecting ad, while the inverse suggests a retargeting ad. Understanding where an ad sits in the funnel can help us decide if we need to create more Prospecting ads, more MOF/BOF/Retargeting ads, or somewhere in between.
Deconstructing Data Over Time
Breaking down these metrics by time and day, specifically focusing on the last seven days, offers us insights into Facebook's ad utilization. This can be particularly illuminating when looking at the frequency metric.
In-depth Analysis and Verification
For a more comprehensive analysis, consider breaking down your data over the last 30 days. This can help verify your assumptions about the role each ad is playing in your campaign and how efficiently they are doing it. However, always be mindful of incomplete data and don’t let it skew your insights.
Understanding the Next Move
Understanding these metrics and their relationships allows us to plot our next move. Based on our ad performance analysis, we can decide whether to create another prospecting ad, develop a stronger bottom funnel ad, or create an ad that meets Facebook's business objectives better. This focused creative direction allows us to optimize our campaigns effectively.
The 4PI Report Superpower
These four metrics (Spend, CPA, CPM, Frequency) can provide a comprehensive understanding of your ad performance. They tell us how much Facebook prefers to spend on an ad, how efficient the ad is, where it sits in the funnel, and how well it performs in that position. By focusing on these, we can give laser-focused creative directions to our team and make our ad campaigns more efficient.
Taking Action
Once we understand these metrics, we can take strategic action. If an ad set is performing well, we can leverage that information to refine our creative direction, possibly focusing on building a more compelling retargeting ad. The result? Improved efficiency, better performance, and an increased budget for your campaigns.
In summary, a deep understanding of these four metrics can significantly enhance your Facebook advertising efforts. You don't need complex lookalikes, retargeting strategies, or cost caps. Just focus on what matters: Spend, CPA, CPM, and Frequency.
*for the algo:
multiply your brand 10x: unraveling the 4 key metrics in facebook ads
10x your brand growth: the 4 facebook ad metrics that matter most
Charley the fact that this information is free is f*cking bonkers 😂 thank you so much
Thank you so much
You're like an angel man,i can do anything to protect you😭❤️😂thanks man
Man, what a learning experience. Thanks again.
Single-handedly saved my client-acquisition a few months ago after a shitty experience with some marketing agency.
I'm now spending to build up production and then going into the MBA to scale the ads properly.
This blew my mind!!!
I am learning from your free stuff and working hard to afford your MBA program!
Thank you Charley!!! You are the legend!!
Thank you so much.
I’d love to see you in the NBA program.
Every video on this channel is like the trailer to an amazing trilogy of information that you’re fine there
best fb ads lesson ever I've seen so far
For sure
Glad to see you have this video! Saw the hormozi video. 4PI was my only question. Awesome content!
Glad it was helpful!
This went completely over my head. Has to watch it again to comprehend and chart a pla
Man Professor you blow my mind every time I watch you! Why haven't I found your Channel sooner?
🔥 Astonishing content Professor 💯💯 Thanks to share your journey with us.👍
thank you man. I'm glad i found you just as I've been starting out
Thank you so much for all your kind words
Another great video! Thanks
Woah, amazing stuff - I noticed my best ad in my control environment performs worse when its all alone. The frequency and CPM go up as if its now doing prospecting and retargeting. However wen paired with other ads that fill that void, my ad returns to its good performance at very low frequency. It maybe also is affected by the spend shifting when its the sole ad in the campaign. However Its good to understand that we need a mix of ads that fulfill different purposes in our control environment
100%
pure gold, thanks for sharing
Great information. So helpful and worth watching.
Glad it was helpful!
Tell your friends
Thankyou Charley!!
I dont want to waste your time i generate great results in FB Ads by doing broad, somebody recommend me your content and it´s fire, i wanted to know the cost of the programm without the call, to buy it or save to do it!. This is the most pro approach to ads ive seen in years! Congrats!
Starts at $5k
@@CTtheDisrupter i will start saving today, see you in 2 months!. Im a freelancer my primary income is paid media services, do you think this will scale my business and i will get better results for my clients (thats all i want, amazing results for the people who trust me their money)
@@aldogooseman297are you on Fiverr?
Great content man! For whatever reason, this one really connected a lot of dots for me. 👍
Glad it was helpful!
Tell you friends
Kinging as usual brother!
Thank you so much, please please share this online.
I still didn't understand how the metrics show me if the ad is good or bad, but it still very nice content. Left a like.
is it earning spend
is your business better because of that?
This is the best video needed to understand.
Love that thank you
I want this guy's course so bad (out of budget), I know that he provides insight you will never find else where, while others are busy talking about campaign structure and the lastest tricks and tips, this guy right here is spelling gold
Where are you in the world?
So so so true! I'm experiencing the same issue right now but I'm definitely joining disrupter school when I get some money
I'm in Morocco
I will figure how I'm going to buy it for sure!!
what is the price?
@@abdoujaanin1949
Great video Charlie.
One suggestion is to use some sort of mouse pointer highlight to see what you are pointing at or referring to on the screen.
Pure. Mutha F@ckin'. Gold. TY, PCT!
Pops Crushed It
Yessir!
Hi Charley, I have been watching your video since last year when I wasn't able to make sales. One thing I learned last year was that let the facebook do their job and I just ran cold traffic catalog. And I was able to reach 600k in sales last year but since this Jan my business has been going down since I had to restructure the business. So I have been watching your videos a lot past couple months and I think this video finally hitting me and now I see a new thing in your message. If I understood correctly, having that structure 'Winner - Dct1 - DCT2' is not only test the creative itself but it's also to find ads that works well in each funnel? And then those winning ads in each funnel should be combined in the 'winner' adset and run them together as these ads will effectively target those audience? I can't thank you enough for teaching this valuable stuff for free and one day when I do really become successful, want to meet you!
Oh I love it.
You just made my day.
Every time somebody unlocks to that next level it makes everything I do so worth it.
I think you’re getting it.
I think you’re starting to see the matrix for the code.
I hope this helps you avoid all the other silly things like targeting and roas in all of that nonsense.
This video sold me on MBA. 👏
Hell yea
Amazing content as always my man. I'd say you're the GOAT but your dad might have taken that throne from you in this one 🤪🤪
Haha yes!
Thanks, Charlie!
When looking at Frequency and CPM as you mentioned to assess performance, what does it mean if an ad is receiving most of the spend, has a CPM below the average (targeting prospecting until now), but has a high frequency of 1.14? I ask because I noticed that allocating the budget to this ad is yielding better results for my other mid-bottom of funnel ads in the campaign and overall blended ROAS. I'm curious because if this ad is intended for prospecting, shouldn't the frequency be lower?
Thanks for your help!
thank you for usefull video
You are most welcome
Awesome content again! Lots of insights! Quick question, I'm having great results with broad for first 5 days, then the next 5 days result start slashing to half, I noticed significant targeting difference, loads of budget got spent early in the morning. Should I duplicate the broad campaign to "restart" or should I "turn off" some ADs to give other ADs some "opportunity"?
Ride it out
Sounds like you don’t have a good read on how it’s going
This takes time
Starting over again and again only digs a deeper hole
Such gold here! One thing i'm unsure of is I understand the three ways to possibly inprove this campaign as far as maybe at a better bottom of the funnel ad, but since you don't really have control of the targetting and frequency how would you do this?
creative does the targeting
The difference between fishing with just a string and having a person who has bait, weather info, fish type, fish GPS 🤯
Hi Charley, best video yet without a doubt! One question - Should we exclude RECENT (30 days) purchase lists or pixel purchases? Really appreciate the content.
Let me ask you this , how many customers do you have in the last thirty days?
Is it a thousand ?
How much you spending on a day is it five hundred?
If your CPM is twenty dollars
That would mean that you were spending four percent of your daily budget if you hit every single one of your existing customers at least once every single dad, and that’s only a waste, if absolutely none of them ever buys again.
@@CTtheDisrupter and that is why your the professor
@@CTtheDisrupterwish I could understand this
@@CTtheDisrupter Great video! Only 1.9% of our database are repeat customers making up 15.7% of revenue. For an individual, the product is a 1 and done deal. Past buyers are great advocates and like/comment on the ads.
a) What role does 'social proof' play in the algorithm and your post-it-note approach?
b) You've mentioned it can cost more to refine the targeting (i.e. excluding recent buyers) - it is worth just leaving them in and allowing FB to realise that 98% of buyers won't be 2nd buyers?
@@rocco6757 just math: if CPM = 20 and daily budget is $500, that means that you get 25,000 impressions per day, if you have 1,000 existing customers and you show them ads you lose 4% of your budget because 1,000 is 4% of 25,000.
Super interesting! So you have always 3 ads in the main campaign with a top, mid en lower funnel objective and try to outcompete them in one of your test dca?
I generally have at least three and no more than six in my control environment of my one campaign architecture.
This is a way to analyze how they’re being used
Thank you for this video that is really helpful. I have a question: if you want to start over with Facebook ads, what are the things you will focus on to master it as a beginner? What books can you recommend people to read to dominate digital advertising like consumer psychology, persuasion and economics that can help you succeed with ads? Thank you again. I’m ready to learn from your decade experiences.
Focus on building a business... keep Facebook simple... no need to get more complex until you need to
Ok thank you for your feedback. I’m an intermediate at Facebook ads who want to master it and help small businesses owners to create profit via this platform. That’s I asked this question because I would like to become a member of your school but the possibility doesn’t allow me to do this.
How did you learned all this advanced metrics language?
• by experience...
• with a mentor...
• from a facebook insider...
It's the first time I heard a clear explanation of what CPM means and i've been asking like crazy about it.
If it's too high, people don't like it. Simple.
and when CPM + Freq is looked at together
we can see if the is ad is prospecting or retargeting
-----------------
• Top of Funnel | New Audience - Prospecting Cold Traffic
Cheaper CPM + Less Reach Frequency < 1.10
• Bottom Funnel | Retargeting - Warm/Hot Traffic
Expensive CPM + More Reach Frequency > 1.15 ~ 1.5
-----------------
Questions:
1) So you never exclude audience of people already visiting any specific action in your website / including buyers?
2) High CPM, High Cost Per Result, Undefined Freq. And Not Enough Amount Spend = Bad Ad - Kill That ........ correct?
Island, all of this by spending hundreds and hundreds of millions of dollars over a decade, and by working with a Facebook Engineering team to design how the platform works
To answer your first question, I rarely exclude people because it doesn’t really make sense until you hit massive scale
And yes, that sounds like a bad ad, that I would either cut or do creative testing to give the system a better option if I don’t have an alternative for that needed discipline in my funnel
Tonnes of good info here! A bit overwhelming tbh. This is my second time watching this video and it's beginning to sink in.
I do have a question though if you wouldn't mind giving me your thoughts. I have a DCT that has been doing really good over the past couple of days and beating my estimates in what I needed it to do. This is a new campaign I just started about a week ago so I only have this one DCT in it. My "main ad set" is currently empty but I'm pretty sure this ad is a winner so maybe I should move it over and monitor it. My question is though... I increased the budget of the campaign by 20% yesterday (about 18 hours ago) and I've went from 15-20 results a day to 0. Any ideas why? It's still delivering the same ad in the DCT. Frequency is about the same. CPM is about the same etc.
My honest feedback is… First off. Thank you so much.
Second answer your questions, I would not be in a rush to disrupt what’s working.
Let me ask you a legitimate question and please reply back to the response we can keep this going.
Would you rather spend more money where you’re doing good enough to spend more, or build up more assets that could potentially add longevity to this opportunity that you currently found
@@CTtheDisrupter The logical answer, I think, would be to add longevity to it. But my ad spend isn't exactly very high and it's a good ad so I'd instinctively say spend more. Ideally both.
I could start adding in more ads to compliment what's working but again, since the ad spend is lower than I'd want, I'd be afraid my campaign would allocate spend in order to test and take away from results I'm getting. So again, I'm drawn to spend more money.
What do you think?
I wonder if there's a frequency list we could make to reasonably categorize when an ad is actively retargeting or not.
The reason why is that i've cross-checked the video analysis with my own ad account , and i don't see the same correlation (like spend x frequency of retargeting). An example is: My best CPA ad should be a retargeting ad (frequency 1.20 to 1.35 over the weeks) but is also one of my lowest CPMS and out of 8 ads (in a broad campaign) only gets the 4th most spend.
I don't really see an ad that is actively prospecting when i check the numbers compared to your ad account (your prospect ad frequency shifts between 1.00 to 1.12, while my lowest freq ad shifts from 1.09 to 1.23.
Would the accurate conclusion be that i got no "true" prospecting ad and that FB can't efficiently optimize my funnel? (prospecting>MOF>BOF) Or is this a sign that i should shut off my main ad spender (which has the highest CPM, worst CPA & frequents an average of 1.09 to 1.28) since that might be bottle necking the potential of other's
Sounds like a decent analysis to start with
Might be solved with less ads or more $
Bro, and how should one know without having ATC (Add To Cart) and IC (Initiate Checkout) where the problem was in terms of our offer, pricing, bundle, or maybe the landing page? What should we look for?
Charlie Im about to launch ads for my children’s sweatshirt and tracksuit sets. I have the creatives. Can you give me a idea of how you would do the campaign and would you just use B-road without any interest stacks? Thanks bro ❤
Hi Charley, thanks again for your awesome info!! Not sure what to do next here, so I take the winning ad and with it do the 3.2.2 method, with retargeting audiences?? Sorry for the ignorance.....By the way, I'm looking forward to this Saturday, I'm sure it's going to be awesome
Focus your 3:2:2 on solving the biggest opportunities you see based on 4PI
Found this 😉 I should have read your caption before asking my question.
Taking Action
Once we understand these metrics, we can take strategic action. If an ad set is performing well, we can leverage that information to refine our creative direction, possibly focusing on building a more compelling retargeting ad. The result? Improved efficiency, better performance, and an increased budget for your campaigns.
If the ad set is performing well, do I duplicate it?? and then focus on building the retargeting ad?
Professor Charley, what does a retargeting ad look like? And if you create retargeting ads that you put in a the DCT, it will reach new people, not then same (right?). So why is it called a retargeting ad?
every brand is different
Hi Charley ! thank you so much for your content. 2 questions:
1) I am testing with CBO 2 adsets using DCT and then the "winners" I put them in another ad set, the best combinations, am I doing it right? in the winners adset i should select 3ads to represent my funnel, one to prospect, other to retargeting, isn't?
2) Should I create a campaign for each "angle" or not? For example, If i have a travel agency and I can create 2 creatives: 1 to show the benefits of my agency and second the diferents packs to travel with prices. If i wanna test those angles, should i create 1 campaing with the DCT DCT WINNER structure for each one? Because I one of your last videos you said the content of each campaing should have the same creative but with little variations
Thanks Charly I love your content, greetings from Argentina!
1: yes, whatever the system uses best
2: ad set, not campaign
For Testing Creatives that are going to fit well each stage of funnel do you think 1CBO 2 Adset DCT (3:2:2) is a good option for testing ( 6 creatives in total to pick 3 at the end of the test)
Perfect
First off, thanks for the video Charley, very insightful. Question from towards the end of the video.
Are you saying that once you have a good but not great BOF ad, you would implement the same ad with a small iteration to it to optimise your ad account better as you already know that's what FB thinks that that type of ad is a winner?
Sounds good to me
@@CTtheDisrupter thanks mate love your content!
Hi Charley, in what circumstances will you remove an ads?
Hey Charlie I saw in one of your video you mentioned doing work for New Balance. When did this occur and what did it involve ? I was speaking with someone very high up in company that said they never heard of you / didn’t recognize you . I was interested in some of your programs but was just doing a bit of vetting . Thanks
Of course
I was doing work with them back in 2016/17 as senior ad ops at Hyfn… a managed service vendor for Facebook Ads
Hey Charley. I was wondering, can i use dynamic creative and CBO campaign for testing when i have a pixel that is brand new, 0 data?
yep!
Great content. Found you from watching the Triple Whale podcast. I'm going to give your 1 campaign a shot. You mentioned in one of your videos to only have 3 top-performing ads in the "1 campaign" in 1 broad ad set. Sorry for the dumb question, but what if we have historically more than 3 ads that perform at our CPA target? Should we put all in the 1 ad set, for example, 10 ads? NOTE: All 10 ads are selling something a little different... all sunglasses but with different angles, different colorways, and different products.
I noticed on your Underoutfit Ads Library you are running "~100 results" Ads.
Should I assume that you have 80 ads in one ad set performing at your CPA target, and testing the other 20?
Thanks!
I would never have more then 5/6 Ads in an ad set
And I would never have ads that promote
Different products in the same ad set either
🔥 Thanks for the insight
Hi Charley, thanks for the great video. ❤ Does that mean under 1 campaign (for each targeted country) you would have different adsets (each with different products) containing 3-5 winning ads filling up funnels? And separate DCT for testing each product based on each angle?
Charley this video was very interesting. I wanted to ask this - Lets say we create a DCT adset, for this scenario we'll just say 3 images. Considering that facebook is kind of making a TOF/MOF/BOF out of our DCT's, would this idea be of any use?
The idea: 3 images, all the same visuals. But each text of the visuals is different. DCT 1 = cater to those with a problem, DCT 2 = what our product does, DCT 3 = an offer (discount, etc).
So that way facebook is essentially creating a funnel out of our DCT and we have creatives that cater to that funnel.
With videos, different hooks, different voiceovers, according to the different offer or solution we want to solve.
How does that sound?
Sounds like a good place to start
Sorry but why do you have many rows under one ad? Is that the same ad on different days?
And just another question. Is the first ad in the row, the one in line with the ad creative, the is average of all the ads in the week?
I’m new to Facebook ads. I’ll appreciate you help in understanding this
It’s each day of the last 7
What adspend would you say the the MBA makes sense? I only have a part time business that spends about 25 dollars per day but think you are brilliant
There’s no budget too small to learn how to do things properly
Depends on the potential and how you want to use the program information
Is the Facebook Ads MBA program like a 1-on-1 mentoring, or more a community course, video library, and networking thing? Thanks.
That’s a pretty low frequency in the last 30 days. Ad spend can be pushed further if the costs are within acceptable
Frequency is a “Daily” metric… “last 30 days” is like ROAS… no real value
What is your opinion if you can't get any day by day broad ad over a frequency of 1.15 in a CBO - so creating a BOF audience and adding it to the CBO? Retargeting but within the CBO or would you continue to test via DC for a BOF ad with daily frequency over that? @CTtheDisrupter
why do you need that?
Very interesting. Professor do you run these 3 ads in a separate campaign outside the DCT to check which one is a candidate for prospecting or retargeting? Or run them all into a DCT and let FB make the choice on which is the best combo for prospecting, mid and bof?
All in the CBO
@@CTtheDisrupter so these 3 ads you showed were also dynamic creative?
@@CTtheDisrupter but this is not DCT
16:19 please clarify professor Charley. You say here that the spend on that week was less, which tells us that the ad was pushed down the funnel. So if the ad has low spend, it was pushed down the funnel (with the frequency of 1.24?). Hence, tou mean that ads with high frequency and low spend are retargeting?
Simultaneously, you say that retargeting ads are more expensive bcs of targeting smaller audience, so it has to spend more…so how is that ad during that week not spending more since it is retargeting with a high frequency??
it’s hitting fewer people, more often
Hey Charley, do you use CBO campaigns?
Always
I am running an ad that based on what you are saying here it appears to be a middle-bottom funnel ad and it's going to a cold audience. The CPM is $27 and the frequency is 1.37 after spending $150 but the cost per appointment is $20 which in my industry is beyond amazing (early metrics can be deceiving I know). My question is:
Am I supposed to assume that I can't scale this ad since it's a middle-bottom funnel ad? Also, this ad is driving traffic to a "Request A FREE 1-on-1 Session" offer, what would be an example of a top of the funnel offer that would be designed specifically for reach?
You might be able to scale it
Your market vs your daily budget always varies
Hi Charley, just checking I'm on the right path with the 3-2-2. With the 3 creatives being set up as dynamic creatives, there is no way to see which is the best-performing creative because they are all stacked within one ad? Just seeing how you gain insight from which creative works best to influence future creatives.
You can separate the dynamic creative elements using the segment filters.
How do you determine which is the vest performing???
Is this one campaign? or 3 separate campaigns?
What could be going on if I have high frequencies 1.50-2.00 and CPM's in the teens? Very few purchases. Targeting broad.
Beautiful Ads people like
But only a few people
And not in a way that drives results
You recommend excluding men from women's brand?
It really depends on the data…
Generally women buy more men’s clothes for men than men who buy women’s clothes for women
How to buy your course? Thanks
Check description
so many post id ads in winner adset Frequency >1.5, why? And new testing dct spend low or no spend, without finding new winner ads, how can i do?
Is that with the breakdown > time > day
Or just total
@@CTtheDisrupter 7days/30days, the breakdown > time > day! Frequency >1.15 ~ 1.3, total 30days Frequency 2-2.2。
are these metrics the same for Google / TikTok ads? Thank you btw for answering, we know your time is valuable
Not exactly
I’ll do something on those some day
How do you get it to show the breakdown by time period (day/week) across the rows?
Breakdown
Time
Day
@@CTtheDisrupter i knew it was obvious thanks. I saved a view with these metrics. I named it in your honor
What kind of LTV and COGS % do you have for this $84 CPA to work? Appreciate!
+200 and under 10%
@@CTtheDisrupter Beautiful!
Where do you recommend starting for a brand that has a $100 LTV and cogs around 45% ?
Hey! Why does the ad sets have lower spend? IS it cost cap?
like why does it spend lower or higher week over week. what budget did these ads have?
Because Facebook decided what to spend and where
And these were not the only ads in the CBO
We have a campaign that has 0 interest targeting across 5 countries, 5 creatives, all genders and 18-65+ but the frequency over the past month was 1.96. What gives? Should we start adding in exclusions at this point of past video views? I know by best practice we shouldn't set any paremeters and let Facebook do the work, but is failing a major metric. With 0 targeting it has an audience size over 500m but it only chooses a pocket of 600k people based on our analytics... the ROAs is okay, but it' not adding to our bottom line it feels...yet it is the broadest we could possibly go...any tip to help us nudge in the right direction would be greatly appreciated!
Try looking at the daily breakdowns
Last month frequency doesn’t say much
Hey, let's say that I did a blunder and turned off a really good ad after analyzing the 4PI.. what do I do now? Should I turn it back or what?
Sure
Should I turn it on?
Btw, love your content brother. I had these questions foe years and nobody helped me with them excet you and only you. May God bless you with more and more brother...
Where I can buy your course?
DisrupterSchool.com
What's the cost for the MBA Facebook Ads program?
Starts at $5k
Is this an Advantage+ Shopping campaign?
Nope… it’s a legit old school we’re gunna make money campaign
No hacks, just facts :)
@@CTtheDisrupter haha.
How do i make one sale lol?
Kind of a basic question, but how do you even pull winners from your DCT tests since you can’t really pull the post ID from the exact winner combination (unless I just don’t know how lol)
Wondering the same. How to pull the Post ID from the winning ad in 2023 ??
Preview the Ad
Click on the Timestamp
I also have a video on this channel about how to do that
Does the preview on the DCT always display the post with the best combination?
Wondering if you can do this on the "LEADS" campaign, Haven't found the way.
Hi Charley, thank you so much for all the value you provide in your videos! I have one question though. How can I convince my clients that a single cbo broad campaign using 3:2:2 method could bring more bottom-line value than a traditional 3-campaign setup (acquisition, retargeting, retention) if the overall ROAS is divided by 3,4,5... I would love to tell ROAS to go fuck itself but I haven't a clue how to measure the impact on conversion lift.
That’s a bit too much to unpack here
But it’s covered in spades in the MBA and Disrupter School
@@CTtheDisrupter It's all about PMS calculation, right? If several paid channel are activated, should PMS be calculated per channel or blended? Thanks for your help.
what is a 3:2:2?