I've tried this method on a few campaigns and every time, my dynamic creative where I add in 10 pieces of creative and at least 3 different status copy and headlines outperforms the 3:2:2 system. I even took all of my winning creatives, status copy, and headlines and built those out in the 3:2:2 system and it still underperformed my original ad set with 10 creatives.
I always run 5 variations 5 headlines. First 3 lines and CTA change. Body of copy stays the same. And it kills 3:2:2. Charley is definitely more experienced, but those were my results too
Great stuff Charley!! I had a quick logistical question on the structure. Let's say you're running your multiple campaigns (DCT 1, DCT 2, etc.) and then you mentioned on other videos that you had a "winners" campaign. How to you practically migrate the winners from the DCT campaigns into the "winners" campaign bucket without jacking up the learning etc.? Are you literally duplicating the winning ads inside the DCT test campaigns into the winner campaign, or some other method? Would love the clarification - thank you!
I have an annual product, I use your 3-2-2 method and it works so well. This year I have made a new campaign for the same product for 2023 version. I don't know why I do this, I just do each year. Should I be using the same campaign as it's for the same product? Should I also be taking post ID of last years winning ad, putting it into a winners ad set, and make a new ad set with 2023's ads in Dynamic creative to see what Facebook decides to spend? Thanks so much!!
I would take the ads that won last year and make them my winning ads set post IDs. If anything has significantly changed I would try to address those in new 3:2:2 tests But I’d also let the existing ads run initially and perform a 4PI analysis on them to understand what gap in the attention that I’m earning and buying I needed to address so that my creative test solve business problems and aren’t built around the silly idea of trying to get lucky pulling lottery Tickets so that I can make existing ads that work less effective
Hey Charley, for a brand new account with no winning ads - if you have 1 adset running a DCT do you still run this inside a broad campaign? Despite only having 1 adset.
Minor question that is just out of curiosity.... I know descriptions aren't used but wouldn't having one or not having one not change the variable count? 3 x 2 x 2 is still the same as 3 x 2 x 2 x 1 after all. Is it the case that the description gets used elsewhere, say in the place of a headline? More asking for mechanics here because I'll often see this happen with other dynamic creative elements (e.g. headline showing under main text).
@@CTtheDisrupter weird the way that this work. You'd think it would just function like an x1 but when you factor in Meta swapping things from where they should be, it makes sense why you would want to limit it.
Charley, have you ever face situations where a particular combination of an image and title of a DCT didn't get listed in the "Ad posts" menu? I'm facing this sometimes, where a 3:2:2 DCT should list 12 differente posts sometimes only list 8-9 of them. If so, have you encounted another way to get the ID of a particular combination that isn't listed there? Thank you for all you contribution.
Hi Charley I have a question... How do you make the ads set with winning creatives? Do you make a new dynamic ad set with the winners or only include creatives without the dynamic option? Thank you
Hey Charley, been working on implimenting your concepts and thinking alot about them - fantastic, seems so obvious once you've pointed it out, but its really clicked latley. Just a quick question, when you say the DCT is either solving a new problem or improving existing ads, if imprpoving, would you stop running the current iteration in the 'winners' ad set when trying to improve in the DCT? or would you just see if the budget steers towards a different creative in the DCT even when competing with the original in the DCT and winners ad set. thanks in advance.
Turn off the original add If the new ad is indeed a winner, he will effectively turn off the old ad anyway, by earning to spend with the old ad would have
Love the video man! Do you copy the winning ad combination id and move it to a main asset? or do you just keep the original DTC running and start running more DTC's to try and beat your original?
@@CTtheDisrupter I had the same question. I love learning from you and I’m trying really hard to nail this down. It sounds like you only ever have one campaign for dynamic testing so if you want to test a new variant, then you would copy the winning ad ID and run it in a different campaign. Is that correct?
If I was trying to test out an e commerce product and follow this model, what kind of budget do you recommend setting, and how long should I run it for? 30-60 days? $100per day budget? Also, I see in your other videos you say to only run 1 or 2 ad sets with 2-3 dynamic ads. Should I be testing fewer high quality ads (like 1 or 2 ads) in a CBO?
I'm glad to hear that you're finding my videos helpful! Let's address your questions about budget and duration for testing an e-commerce product using the recommended model. 1. Budget: The budget you should allocate for your testing phase will depend on your specific circumstances, such as your financial resources and risk tolerance. However, there is no fixed minimum or maximum budget as it can vary greatly depending on your goals and the competitiveness of your market. In general, I recommend starting with a conservative budget that allows for meaningful data collection. A good starting point could be around $100 per day, but please note that this is just a suggestion and you can adjust it based on your own budgetary constraints. 2. Duration: The duration of your testing phase will depend on several factors, including your budget, the speed at which your campaign generates data, and the number of variations you are testing. While it's tempting to rush the process, it's important to allow enough time for meaningful results. Testing duration typically ranges from 2 to 4 weeks, but it can take even longer depending on the complexity of your product and audience. Keep in mind that it's essential to gather a sufficient amount of data to make reliable decisions. As for the number of ad sets and ads to test, I recommend following the 3:2:2 method. This means testing three different creatives, two headline variations, and two text variations. Running these in a Campaign Budget Optimization (CBO) campaign can provide you with valuable insights on which combinations perform best. Remember, the key is to focus on testing a reasonable number of high-quality variations rather than overwhelming yourself with too many options. I hope this guidance helps! If you have any further questions or need more clarity, please let me know.
I just created a 3:2:2, how long would u say it takes for facebook to optimize and to start finding the right people to present the ad to? And how much of a daily budget would you recommend starting off with?
This is a great question, and the honest answer is… First off I highly recommend you go to CharleyBot that I and ask it all of this stuff. Not my personal opinion based on what you’ve given me is that Facebook is always finding the right people for giving them a positive user experience with your Contant. The question is, how long until that turns around to be positive business results for you… I would have to know how far away from success you currently are and what your timeline is so Tell me what’s your target CPA and what are you currently driving right now in a blended overall fashion. And bonus points if you can give me your runway.
@@CTtheDisrupter Thanks for responding 💪What is CharleyBot? I'm not really familiar with all of this just yet lol. Makes sense when you put it like that. The thing is, I tired to mimick a store that was doing pretty good numbers. So I wanted to do everything they were doing but I just wanted to make mine a little better. (Better videos, similar ad copy/headlines, better customer experience overall). But I noticed that all of my metrics were horrible. I wanted to go broad and let facebook find the right ppl. With this particular product, it would ideally be for new mothers. I had professional content made for the videos, put it all in an ad, and facebook started showing it to ppl 65+ years old right out the gate lol. The majority of my impressions where from old ppl haha. The CPM was around $15 after about $50 of ad spend. But the metrics in general were horrible. So then I wanted to narrow it a little bit with the age, women, and location (still broad, no detailed targeting), and the CPM's went thru the roof.... Like $45-$50 CPM. I wasn't getting that many clicks to my store, wasn't getting much engagement on the ad, etc. At this point, I'm just beginning to think that this product just isn't gonna work for me and I may need to change it up lol. I don't mind testing out new products and such, but I just want to have a strategy that will rule out what's working and what's not. Like if I have a high converting store, ads are set up correctly, but the product don't sell... Then it's probably the product, right? I'm having trouble knowing if my ads are really the problem or if its something else... I really think it's either the ads or I just need to find a new product lol. I really don't know how to go about it in the best way possible. Everyone has their own ways/strategies of finding what works for them. I want to follow your ways tho; it seems like you know your shit when it comes to these ads lol.
I have watched a few of your vidoes. Very informative. You obviously know what you are doing. In my industry, we cannot directly advertise on FB and IG. I am wondering, however, if the principles might be similar in generating content, which we can do, just without a direct message to buy.
Hi professor Charley T Thanks for the amazing video and value I have an adset with 1 ad under my DCT campaign that's brought me about 25 adds to cart and 1 sales only in 3 days, CTR is good but CPA is terrible. As i am preparing to launch the 2nd batch of adsets, idk what to do with this ad. Should i turn it off? It spent about 500 usd in the past 4 days and its well seasoned i feel like with adds to carts I sell high ticket items mainly jewelry What do you recommend?
@@CTtheDisrupter why wouldn’t we need to add in new creative? I thought that was the purpose of the ‘control’ Dtc adset To compete against the ‘winners’ adsets Control - into - winners? Add budget to scale
Professor C! Two questions if you'll allow me. 1: On the campaign level are you selecting Advantage campaign budget? 2: On the Ad Set level are you ONLY running DCT? I ask because in my current setup I have 3 Ad Sets, One MAIN, and two ad sets that are DCT for testing. Once I have a winner I pull over the winning post ID to the main. I have found however that when I pull over the winner to the Main it usually does not perform as well and it also does not seem to spend as consistently with other 'winning' ads in the MAIN adset? Maybe the idea of a MAIN adset is wrong. I appreciate your feedback.
@@CTtheDisrupter Thanks for the feedback, always appreciated. Sounds like I have the foundation is sound... It's very possible that I'm not giving my testing enough time generally 5-7 days before I move to a winning adset.
OK . . . I freely admit I'm missing something here. I'm a musician creating synth instrumental tracks, with 1000s of current listeners on SoundCloud and Spotify. Once the fabulous new ad content is created, where is it actually posted to that gets that broadening new audience? I have a personal FB site, with a few 100 friends and followers, and then a music FB page with almost no one there. I've created ad content with other tools, but where to post these things is sort of the missing link here. Any thoughts?
Hey Charlie! We've spent $20/Day for 5 days ($100) so far as of today on one broad DCT (3:2:2 method) for our clothing brand and haven't gotten one sale. This is our FIRST TIME btw on a new FB ads account :) Is it normal at this stage to not getting a single sale after $100 so far? ...... When do you decide to cut-off or replace an existing DCT/adset (or creatives in it?). We thought the 3 image creative and 2 headlines/short copy we chose to test are solid too ..... Do we wait this out? Increase budget? Budget is small but still feels like we're bleeding out... When you get no results after 5 days of testing, what do you do? OR how long do you wait or make a change? Don't have a ton of funds to begin with and feeling a bit discouraged... Appreciate your help!
Hey Charlie. Thanks for the content. How would you handle the creatives aspect ratio on various placements like stories and feeds if you only used the advantage+ placement? Hope you understand my question.
Hey professor, how long do you think it will take for Facebook to learn on a budget like $5 and start generating leads? Does that even make sense to run DCT for leads with that budget?
I’ll be honest, no budget is too small. Five dollars, means it’s gonna take you a long time to really take advantage of everything. But, if you can afford five dollars a day, I don’t think it’s worth it to turn it off. Because at some point, you’re going to be able to afford more and Facebook will be smarter on the day you decide to do that
Thanks Charlie for the lessons. i have seen a guy doing exactly the same method as yours, and he’s killing it. I tried launching our winning ads on a completely new ad account to test out DCT 3-2-2 strategy but didn’t work. These ads are profitable from the old acc. How is this possible? Could you please give me an insight on this? I also shutdown all the ads from the old account before launching . - Jefferson
Your method definitely worked. I’m running a campaign with 4 ad creatives for 5 days now and one of them got 3 purchases and 11 add to carts. Do I turn the others off?
@@kingdomwealthmindset I'm in a similar position after 3 weeks of testing so would like to switch the elements that don't work off but to do it in a safe way
What objective was selected for this campaign? This video does not show it. Leads? Sales? Should it always be sales even if it's a lead magnet? I joined Disrupter School, but would appreciate the answer here :)
Professor C! I'm starting to be a big fan of your methodology. What you discuss in your videos just makes sense to me. I have always been trained on using targeting audience etc. and of course, I do well initially then I fade out and have to regroup. Obviously, this sucks! My question to you is does the 3:2:2 method work for any level or does your account have to be seasoned? Thanks in advance for your content, its appreciated!
Great video Charley! Quick question - After creating a broad campaign, let's say it's a carousel showcasing skincare & haircare products, basic ad copy telling them to shop their favorite products and just an overall glance at what the store offers (in terms of shipping, gift with purchase etc ..) When launching a promotion - for this example it'll be sitewide. From what I understand it's best to create another Adset in the same campaign and just turning it off once the promotion is over rather then changing the copy of the original ad. Is this correct? if so, would you create new adsets everytime there's a new campaign? Looking forward to your response.
If it’s a new business objective, I would do a new campaign. I would also heavily consider whether or not I need to run Facebook ads to support that campaign.
@Professor Charley T thank you so much for your videos huge help!! I was wondering when you do this method do you ever mix video and images or do you always separate them?
Please Charley, help me answer this question: If I’m a complete beginner, with no winning ads yet, can I start with the 3:2:2 method to find winning ads? And you advice to take the winning ad creative or post id (what’s the difference) from that DCT and put it in a new ad set In the same campaign, and run it there with broad targeting. At the same time you tell us to not care about individus ad creatives and their metrics, but to focus on the campaigns overall metrics.…
Hey Carley, great framework! Once you have a winning Ad Set (3:2:2), shouldn't you launch a new dynamic ad (3:2:2) within that Ad Set vs. launching a new Ad Set (new targeting/learning)? I want to take leverage the learning that these winning Ad Sets are creating. I can't seem to launch multiple dynamic ads within 1 Ad Set. Do you ever edit the 3:2:2 replacing the losers with the new testing variants?
With Dynamic Creative, we can only ever launch one add per Adsett. And if the ad is winning, that means our campaign is doing well, which means we should probably just spend more rather than changing the ads that are driving that success.
Hi Charlie, if the service is for a specific age group (25 - 55) do I select that at the ad set level or just leave it at the standard (18 - 65+) option?
I do e-commerce and dropshipping , would this method still be relevant or acceptable for someone trying to get conversions in a reasonable amount of time ? Lol
Hi Charley, Loving those videos! Thank you so much for explaining the why behind the steps, it's quite rare. I've followed all your instructions but I'm stuck as I cannot see "Dynamic creative" option. Maybe FB has changed. Have you done a more recent over the should video by any chance? 🙏 Thanks in advance
@@CTtheDisrupter ok this is interesting. So - you set this up as "Advantage campaign budget" and let FB distribute it among test ad sets? Versus setting Ad Set Budgets individually?
How do you test multiple hook concepts using the 3-2-2 method? In the same DTC? Or do you keep a single DTC geared around a single concept? And if the answer is single concept / one DTC per hook, then what do you do if you want to test other hooks? Would you run multiple DTC‘s concurrently?
Nice vid, really love your stuff. If I have 3 avatars of my customers, do I create 3 ad set (dco) with broad targeting and all the ad sets have different creatives targeting the avatars? We have a healthy product and our avatars are 1. woman who do yoga, 2, gym people 3, healthy lifestyle. So my idea is to create 3 different broad ad sets with dynamic ads and each ad set have different creative targeting the avatars.
Adventange+ Shopping Campaigns - do you use this as your "one" campaign? Do you add it as a second campaign? Do you just keep rolling with your classic one campaign, and ignore ASC? Thanks Charley :)
as a visual-artist... to take advantage of the advance+ placements feature but still show the best my work... would you do the 3 creative images/slideshows/videos in 3 different aspect-ratios? (each image/slideshow/video but in 1x1, 2x3, and 9x16 aspect ratios... so 9 creatives uploaded total)? or do just the 1x1 to maximize the placements?
Given the nature of your work Highwood, make sure that my dynamic Creatives or all of the uniform format that best fit my canvas. You might have canvases of many different sizes So potentially you could create a default way to display your canvases, regardless of their size and have that be what every ad is bill to rampant Think of it as a uniform container for many things of many sizes.
Thank you very much Charley for your video and your important and consistent concept. When we create a video for DCT, is the size 1080/1080 (square) the only and right size for us?
so once i prove my product with ABO then I should start the 3-2-2 method? I am sill not sure what's the campaign budget will be and how will i scale 3-2-2 budget?@@CTtheDisrupter
Hey Charley love your work! Am i right in thinking you cannot manually add in story / feed ratio's to a DCA and that it has to be one of another til you pick out the winning variant?
If i'm using 3:2:2 method with broad audiences and I have two different avatars where my creatives speak to each avatar, do I create a single 3:2:2 campaign for each avatar or lump them into a single campaign?
Hi Charley, Setting up the rules from the OCB, but it's not letting me use result based on CBO campaigns. So I can't use rules like: Pause campaign if CPA is 20% over the goal at 50% of budget today Pause any ad if CPA is 10% over goal after 5x CPA spend today Reactivate ad if CPA drops below goal CPA Am I missing something obvious here? Is there a workaround?
Hi Charlie. Thanks for the content. How would you integrate big catalog into 3:2:2 method? Or would run DABA catalog as one campaign and 3:2:2 with images/vids as second campaign? Its one product group one objective
@@CTtheDisrupter so its impossible to apply 3:2:2 any way for catalog? Problem is we have hundreds of items that sell out fast (cant re-stock), and we have season drops
hey i have a question. Do we keep on adding winner ad creatives with newer ad creatives in new ad sets each time and repeat the process and never have an ending date set for the campaign?
Professor C, thank you for your content!! (I posted on another video, but would love your feedback so posting here as well) I'm trying the 3-2-2 approach with dynamic ads, but when I launch them broad, I get a the warning from Meta that "Ad set may get zero purchases". However when I add some detailed targeting/interest groups, that warning of "Ad set may get zero purchases" goes away. What do you recommend in this case? I assume you'd see this all the time, if you're running new DCT 's broad all t he time. Any feedback/insights greatly appreciated.
Why do we use "Optimise Creative For Each Person" ? that makes headline show up as body copy, or body copy into headlines. But why is it better that way?
First, I would see is my store doing any better because I turned on Facebook ads. Regardless of the attRibution that Facebook gets Am I making more money every day then I’m spending on Facebook ads now that I’ve started running ads Oh, and the answer to that question is no then I’m definitely buying the wrong type of attention
I thought you said $1000 in the last video was the lowest budget? How do you calculate the minimum spend before you kill an ad or campaign? For example, if the product price is $100, at what spend will you kill with 0 conversions and decide the creatives suck and create new content?
@@CTtheDisrupter Testing. At what spend do you kill ads for an already successful business without conversions and decide the creatives suck? 3x,5x10x product price?
Yes… we want to leverage the scientific method and Machine learning Anything beyond 3 creatives makes that basically impossible Also, do we really have 10 equal value solutions to the problem we’re trying to solve with the test?
@@CTtheDisrupter not sure why 4 or more hurts, you didn't explain Also some creatives have many hooks to test so it's not 1 creative hitting one solution it's simply testing 1-5 second hooks
Hey you are always telling in your videos that there Ian nothing like “Broad Audience” so that Facebook adjusts for you with its AI. Good. But I never heard you say that this strategy is recommended ONLY AFTER your pixel has at least 100 sales…. You can’t do that with a new pixel. Can you make a video about this? Thx.
Busy watching your new video now it’s great. I have a photography and Photobooth business, they way you explain is way different from everyone else thanks bro ✌️
To be fair, we attribution model doesn’t really matter. Decision making shouldn’t come from attribution, it should come from Incremental lift, and blended efficiency.
Hi again Charley, just wanted to ask another question: So assuming we have no winning ads yet and we launch a new DCT campaign, at which point are we killing these ads if they're not generating any profit yet? Should we wait a few days and just keep going, or if lets say after a day we haven't even got 1 sale at $100/day, should we kill it and remake a new DCT test? Thanks!
When it comes to evaluating the performance of your ads in a Dynamic Creative Testing (DCT) campaign, it's important to give them enough time to gather meaningful data before making a decision. Rushing to kill ads after just one day may not provide you with an accurate assessment of their performance. Typically, I recommend letting your ads run for at least a few days to allow the Facebook algorithm to optimize and gather sufficient data. It's important to focus on key metrics like your Blended Cost Per Acquisition (CPA) rather than solely looking at sales. Keep in mind that not all conversions happen immediately, and some customers may need more time to make a purchase decision. If after a few days you haven't seen any positive results and the ads are consistently underperforming, it may be worth considering making adjustments or trying different variations within your DCT campaign. You can use the 4PI analysis (CPM, Spend, Frequency, Efficiency) to assess the performance of your ads and determine if they are meeting your goals. Remember, testing and refining your ads is an ongoing process, and it's normal to have some ads that don't generate immediate profitability. The key is to gather data, learn from the results, and make iterative improvements to optimize your campaigns over time. I hope this helps! If you have any more questions or need further clarification, please let me know.
@@CTtheDisrupter That's awesome Charley and I thank you for the detailed reply. And yes you're absolutely right - I have a bad habit of panicking a bit when ads aren't performing that well and I end up killing them prematurely. But, the first DCT's I ran I had sales quite quickly for my new brand and I was very pleased with it! I just have to let them sit there and learn and not be constantly checking them. :)
Hey, great content! Im just curious, when im creating a campaign there is 2 options. One is advance+shopping (but then i dont see the dynamic ad button inside adset) and second one manual setup. Which one should i choose?
Hey Charlie, So i used your 3:2:2 method and after letting it run for 2-3 days I can see which creative, copy and headline is performing the best, now the problem is when i click " Show facebook post with comments" on the ad level, it doesn't show the combination of ad that is performing well, instead it shows the other ad copies and headline but it does the performing creative, is there any way i can get the post for the combination that is working best rn? Thanks G
i only ask because now when i want to scale this up I just don't know how to get the post id for the winning combo plus how do I turn off the non performing combinations since it doesn't have any on/off button in the ads manager for these specific combo's and I wouldn't want to spend the money where it's not giving me the results or the CPA is too high
one way i could think off about scaling it is manually creating a new ad set with the winning creative, copy and headline, but then it defeats the purpose coz I won't have the social proof without post ID 😵💫
The best assets in aggregate are not the best asset in combination The point here is that each element shows the performance of that element across all Ads that include that element It’s not that the combination of the each top performing asset is the best ad
It’s a very common tactic. And one ultimately doesn’t make any sense At best you are a winner in “testing“ it’s some thing that you still actually have to test for your “Scaling“ It’s just adding a step that makes Scaling, less effective, performance, less stable, and dramatically increases the amount you spend on that adds, that also raise your cost account wide
Hey Charley. So with these campaigns, we won’t need to turn them of at all will we? As Facebook will just identity the winners and continue pushing that creative once it’s established. Assuming we’re selling a product like a shampoo and other hair products, could we just make 1 campaign per product using this method and let it run?
Thanks for your videos Charley - I've been using them to improve and scale my company's FB campaigns. Do you have any thoughts on FB lead form ads? Does the algorithm favor (discount) this type because it doesn't send traffic away from FB?
They are interesting for sure. I actually launched one of the very first ones for Neeson nearly a decade ago. You will hit a different type of user, because you’re giving users a different type of experience.
How does a client react to this typr of process? Essentially just uploading creative and the rest is automated by fb. Hard to get money from someone for so little work
I will send you 100K USD if the following works out in the first year: 1 CBO Campagne , Winner Ad Set, Testing Ad set. Ad's build with 3:2:2 structure. Mark this comment. If i hit the first million USD month i will send you 100K USD, no questions asked.
I've tried this method on a few campaigns and every time, my dynamic creative where I add in 10 pieces of creative and at least 3 different status copy and headlines outperforms the 3:2:2 system. I even took all of my winning creatives, status copy, and headlines and built those out in the 3:2:2 system and it still underperformed my original ad set with 10 creatives.
Same. DCE and as much Content as possible. I'll go 5 variants on ad copy, 5 headlines, a description etc, numerous CTA buttons.
Sorry, what's "status copy"?
I always run 5 variations 5 headlines.
First 3 lines and CTA change. Body of copy stays the same. And it kills 3:2:2.
Charley is definitely more experienced, but those were my results too
Great stuff Charley!! I had a quick logistical question on the structure. Let's say you're running your multiple campaigns (DCT 1, DCT 2, etc.) and then you mentioned on other videos that you had a "winners" campaign. How to you practically migrate the winners from the DCT campaigns into the "winners" campaign bucket without jacking up the learning etc.? Are you literally duplicating the winning ads inside the DCT test campaigns into the winner campaign, or some other method? Would love the clarification - thank you!
Manual placement enables wifi connection. Ads that sell long VSL need people to be on wifi so they watch. Do you have any recommendations for that?
I have an annual product, I use your 3-2-2 method and it works so well. This year I have made a new campaign for the same product for 2023 version. I don't know why I do this, I just do each year. Should I be using the same campaign as it's for the same product? Should I also be taking post ID of last years winning ad, putting it into a winners ad set, and make a new ad set with 2023's ads in Dynamic creative to see what Facebook decides to spend? Thanks so much!!
I would take the ads that won last year and make them my winning ads set post IDs.
If anything has significantly changed I would try to address those in new 3:2:2 tests
But I’d also let the existing ads run initially and perform a 4PI analysis on them
to understand what gap in the attention
that I’m earning and buying
I needed to address
so that my creative test solve business problems
and aren’t built around the silly idea
of trying to get lucky pulling lottery Tickets
so that I can make existing ads that work less effective
Hey Charley, for a brand new account with no winning ads - if you have 1 adset running a DCT do you still run this inside a broad campaign? Despite only having 1 adset.
Yes
Minor question that is just out of curiosity.... I know descriptions aren't used but wouldn't having one or not having one not change the variable count? 3 x 2 x 2 is still the same as 3 x 2 x 2 x 1 after all. Is it the case that the description gets used elsewhere, say in the place of a headline? More asking for mechanics here because I'll often see this happen with other dynamic creative elements (e.g. headline showing under main text).
Yes… it adds a permutation that can easily double the ad count
@@CTtheDisrupter weird the way that this work. You'd think it would just function like an x1 but when you factor in Meta swapping things from where they should be, it makes sense why you would want to limit it.
My most fav video of yours- a step by step guide through 😍thank you for sharing!!!!
Testing your strategy this month!
Charley, have you ever face situations where a particular combination of an image and title of a DCT didn't get listed in the "Ad posts" menu? I'm facing this sometimes, where a 3:2:2 DCT should list 12 differente posts sometimes only list 8-9 of them. If so, have you encounted another way to get the ID of a particular combination that isn't listed there? Thank you for all you contribution.
The mark of expertise is having experimented and failed enough to simplify what really works. WINNER.
Oh my god the catalog of losses lol
Hi Charley I have a question... How do you make the ads set with winning creatives?
Do you make a new dynamic ad set with the winners or only include creatives without the dynamic option?
Thank you
The winners is post ids
@@CTtheDisrupter sorry this answer doesnt make sense can you clarify?
@@catalinoproductions He takes the winner ad post is and move to winners adset
Hey Charley, been working on implimenting your concepts and thinking alot about them - fantastic, seems so obvious once you've pointed it out, but its really clicked latley. Just a quick question, when you say the DCT is either solving a new problem or improving existing ads, if imprpoving, would you stop running the current iteration in the 'winners' ad set when trying to improve in the DCT? or would you just see if the budget steers towards a different creative in the DCT even when competing with the original in the DCT and winners ad set. thanks in advance.
Turn off the original add
If the new ad is indeed a winner, he will effectively turn off the old ad anyway, by earning to spend with the old ad would have
thanks @@CTtheDisrupter thats very helpful.
Love the video man! Do you copy the winning ad combination id and move it to a main asset? or do you just keep the original DTC running and start running more DTC's to try and beat your original?
I will grab the post idea of the winner, when I need to.
If I can continue to scale my budget, then I don’t need to change my ads portfolio.
@@CTtheDisrupter I had the same question.
I love learning from you and I’m trying really hard to nail this down.
It sounds like you only ever have one campaign for dynamic testing so if you want to test a new variant, then you would copy the winning ad ID and run it in a different campaign. Is that correct?
If I was trying to test out an e commerce product and follow this model, what kind of budget do you recommend setting, and how long should I run it for? 30-60 days? $100per day budget? Also, I see in your other videos you say to only run 1 or 2 ad sets with 2-3 dynamic ads. Should I be testing fewer high quality ads (like 1 or 2 ads) in a CBO?
I'm glad to hear that you're finding my videos helpful! Let's address your questions about budget and duration for testing an e-commerce product using the recommended model.
1. Budget: The budget you should allocate for your testing phase will depend on your specific circumstances, such as your financial resources and risk tolerance. However, there is no fixed minimum or maximum budget as it can vary greatly depending on your goals and the competitiveness of your market.
In general, I recommend starting with a conservative budget that allows for meaningful data collection. A good starting point could be around $100 per day, but please note that this is just a suggestion and you can adjust it based on your own budgetary constraints.
2. Duration: The duration of your testing phase will depend on several factors, including your budget, the speed at which your campaign generates data, and the number of variations you are testing. While it's tempting to rush the process, it's important to allow enough time for meaningful results.
Testing duration typically ranges from 2 to 4 weeks, but it can take even longer depending on the complexity of your product and audience. Keep in mind that it's essential to gather a sufficient amount of data to make reliable decisions.
As for the number of ad sets and ads to test, I recommend following the 3:2:2 method. This means testing three different creatives, two headline variations, and two text variations. Running these in a Campaign Budget Optimization (CBO) campaign can provide you with valuable insights on which combinations perform best.
Remember, the key is to focus on testing a reasonable number of high-quality variations rather than overwhelming yourself with too many options.
I hope this guidance helps! If you have any further questions or need more clarity, please let me know.
@@CTtheDisrupter I love this response! Thank you very much Professor!
I just created a 3:2:2, how long would u say it takes for facebook to optimize and to start finding the right people to present the ad to? And how much of a daily budget would you recommend starting off with?
This is a great question, and the honest answer is… First off I highly recommend you go to CharleyBot that I and ask it all of this stuff.
Not my personal opinion based on what you’ve given me is that Facebook is always finding the right people for giving them a positive user experience with your Contant.
The question is, how long until that turns around to be positive business results for you…
I would have to know how far away from success you currently are and what your timeline is so
Tell me what’s your target CPA and what are you currently driving right now in a blended overall fashion.
And bonus points if you can give me your runway.
@@CTtheDisrupter Thanks for responding 💪What is CharleyBot? I'm not really familiar with all of this just yet lol.
Makes sense when you put it like that. The thing is, I tired to mimick a store that was doing pretty good numbers. So I wanted to do everything they were doing but I just wanted to make mine a little better. (Better videos, similar ad copy/headlines, better customer experience overall).
But I noticed that all of my metrics were horrible. I wanted to go broad and let facebook find the right ppl. With this particular product, it would ideally be for new mothers. I had professional content made for the videos, put it all in an ad, and facebook started showing it to ppl 65+ years old right out the gate lol. The majority of my impressions where from old ppl haha. The CPM was around $15 after about $50 of ad spend. But the metrics in general were horrible. So then I wanted to narrow it a little bit with the age, women, and location (still broad, no detailed targeting), and the CPM's went thru the roof.... Like $45-$50 CPM.
I wasn't getting that many clicks to my store, wasn't getting much engagement on the ad, etc. At this point, I'm just beginning to think that this product just isn't gonna work for me and I may need to change it up lol. I don't mind testing out new products and such, but I just want to have a strategy that will rule out what's working and what's not. Like if I have a high converting store, ads are set up correctly, but the product don't sell... Then it's probably the product, right?
I'm having trouble knowing if my ads are really the problem or if its something else... I really think it's either the ads or I just need to find a new product lol. I really don't know how to go about it in the best way possible. Everyone has their own ways/strategies of finding what works for them. I want to follow your ways tho; it seems like you know your shit when it comes to these ads lol.
I have watched a few of your vidoes. Very informative. You obviously know what you are doing. In my industry, we cannot directly advertise on FB and IG. I am wondering, however, if the principles might be similar in generating content, which we can do, just without a direct message to buy.
Hi professor Charley T Thanks for the amazing video and value
I have an adset with 1 ad under my DCT campaign that's brought me about 25 adds to cart and 1 sales only in 3 days, CTR is good but CPA is terrible. As i am preparing to launch the 2nd batch of adsets, idk what to do with this ad. Should i turn it off? It spent about 500 usd in the past 4 days and its well seasoned i feel like with adds to carts
I sell high ticket items mainly jewelry
What do you recommend?
great stuff
two questions:
1) how do we scale this campaign?
2) how do we add in new creatives?
Add budget
You probably don’t need to… but when you do, start a new DCT
@@CTtheDisrupter why wouldn’t we need to add in new creative? I thought that was the purpose of the ‘control’ Dtc adset
To compete against the ‘winners’ adsets
Control - into - winners?
Add budget to scale
Professor C! Two questions if you'll allow me. 1: On the campaign level are you selecting Advantage campaign budget? 2: On the Ad Set level are you ONLY running DCT? I ask because in my current setup I have 3 Ad Sets, One MAIN, and two ad sets that are DCT for testing. Once I have a winner I pull over the winning post ID to the main. I have found however that when I pull over the winner to the Main it usually does not perform as well and it also does not seem to spend as consistently with other 'winning' ads in the MAIN adset? Maybe the idea of a MAIN adset is wrong. I appreciate your feedback.
1: yes
2: winners & DCTs
3: are you moving Ads before you need to?
@@CTtheDisrupter Thanks for the feedback, always appreciated. Sounds like I have the foundation is sound... It's very possible that I'm not giving my testing enough time generally 5-7 days before I move to a winning adset.
Awesome Professor C! Question. Do you turn on the Advantage campaign budget in this ad campaign?
Yes we do
OK . . . I freely admit I'm missing something here. I'm a musician creating synth instrumental tracks, with 1000s of current listeners on SoundCloud and Spotify.
Once the fabulous new ad content is created, where is it actually posted to that gets that broadening new audience? I have a personal FB site, with a few 100 friends and followers, and then a music FB page with almost no one there. I've created ad content with other tools, but where to post these things is sort of the missing link here.
Any thoughts?
Charley, is one campaign per product? or make i campaign, 2 adset with DCT and each adset goes to a different product?
Yes, it’s one campaign per product.
And odds are, your entire add account only needs to promote one product.
Hey Charlie! We've spent $20/Day for 5 days ($100) so far as of today on one broad DCT (3:2:2 method) for our clothing brand and haven't gotten one sale. This is our FIRST TIME btw on a new FB ads account :) Is it normal at this stage to not getting a single sale after $100 so far? ...... When do you decide to cut-off or replace an existing DCT/adset (or creatives in it?). We thought the 3 image creative and 2 headlines/short copy we chose to test are solid too ..... Do we wait this out? Increase budget? Budget is small but still feels like we're bleeding out... When you get no results after 5 days of testing, what do you do? OR how long do you wait or make a change? Don't have a ton of funds to begin with and feeling a bit discouraged... Appreciate your help!
Try adding a 2nd DCT to the CBO
@@CTtheDisrupter Would a 2nd DCT to one CBO at a low budget of $20-30/Day be too much and spread too thin?
Hey Charlie. Thanks for the content. How would you handle the creatives aspect ratio on various placements like stories and feeds if you only used the advantage+ placement? Hope you understand my question.
Dara Denny sent me here. Hope I had many things to learn from you. Thanks
Oh yay!!!!
What video or did she just tell you?
Hey professor, how long do you think it will take for Facebook to learn on a budget like $5 and start generating leads? Does that even make sense to run DCT for leads with that budget?
I’ll be honest, no budget is too small.
Five dollars, means it’s gonna take you a long time to really take advantage of everything.
But, if you can afford five dollars a day, I don’t think it’s worth it to turn it off.
Because at some point, you’re going to be able to afford more and Facebook will be smarter on the day you decide to do that
Thanks Charlie for the lessons. i have seen a guy doing exactly the same method as yours, and he’s killing it. I tried launching our winning ads on a completely new ad account to test out DCT 3-2-2 strategy but didn’t work. These ads are profitable from the old acc. How is this possible? Could you please give me an insight on this? I also shutdown all the ads from the old account before launching .
- Jefferson
What is the minimum starting budget you recommend for these CBO campaigns?
$5
Your method definitely worked. I’m running a campaign with 4 ad creatives for 5 days now and one of them got 3 purchases and 11 add to carts. Do I turn the others off?
Be patient… if things are working
They all play a part
@@CTtheDisrupter okay thank you so much because the others didn’t get neither add to cart or purchase.
@@kingdomwealthmindset I'm in a similar position after 3 weeks of testing so would like to switch the elements that don't work off but to do it in a safe way
May I ask how much I’d you set your ads per day for that one ad set ?
What objective was selected for this campaign? This video does not show it. Leads? Sales? Should it always be sales even if it's a lead magnet? I joined Disrupter School, but would appreciate the answer here :)
Professor C! I'm starting to be a big fan of your methodology. What you discuss in your videos just makes sense to me. I have always been trained on using targeting audience etc. and of course, I do well initially then I fade out and have to regroup. Obviously, this sucks! My question to you is does the 3:2:2 method work for any level or does your account have to be seasoned? Thanks in advance for your content, its appreciated!
Any level! :)
Great video Charley! Quick question - After creating a broad campaign, let's say it's a carousel showcasing skincare & haircare products, basic ad copy telling them to shop their favorite products and just an overall glance at what the store offers (in terms of shipping, gift with purchase etc ..)
When launching a promotion - for this example it'll be sitewide. From what I understand it's best to create another Adset in the same campaign and just turning it off once the promotion is over rather then changing the copy of the original ad.
Is this correct? if so, would you create new adsets everytime there's a new campaign?
Looking forward to your response.
If it’s a new business objective, I would do a new campaign.
I would also heavily consider whether or not I need to run Facebook ads to support that campaign.
Great video! What was the campaign objective you selected for this campaign?
any will do
@Professor Charley T thank you so much for your videos huge help!! I was wondering when you do this method do you ever mix video and images or do you always separate them?
Always one format! video or image
Please Charley, help me answer this question:
If I’m a complete beginner, with no winning ads yet, can I start with the 3:2:2 method to find winning ads? And you advice to take the winning ad creative or post id (what’s the difference) from that DCT and put it in a new ad set In the same campaign, and run it there with broad targeting. At the same time you tell us to not care about individus ad creatives and their metrics, but to focus on the campaigns overall metrics.…
yes
Hey Carley, great framework!
Once you have a winning Ad Set (3:2:2), shouldn't you launch a new dynamic ad (3:2:2) within that Ad Set vs. launching a new Ad Set (new targeting/learning)? I want to take leverage the learning that these winning Ad Sets are creating.
I can't seem to launch multiple dynamic ads within 1 Ad Set. Do you ever edit the 3:2:2 replacing the losers with the new testing variants?
With Dynamic Creative, we can only ever launch one add per Adsett.
And if the ad is winning, that means our campaign is doing well, which means we should probably just spend more rather than changing the ads that are driving that success.
Hi Charlie, if the service is for a specific age group (25 - 55) do I select that at the ad set level or just leave it at the standard (18 - 65+) option?
You can try restricting the ages, that’s totally fine
I do e-commerce and dropshipping , would this method still be relevant or acceptable for someone trying to get conversions in a reasonable amount of time ? Lol
Absolutely
Hi Charley, Loving those videos! Thank you so much for explaining the why behind the steps, it's quite rare. I've followed all your instructions but I'm stuck as I cannot see "Dynamic creative" option. Maybe FB has changed. Have you done a more recent over the should video by any chance? 🙏 Thanks in advance
check at the ad set level
Dara Denny sent me here :)
Yes!
How much budget did you throw at it? And did you assign budget at the campaign level?
Doesn’t matter the budget, and yes… Campaign always
@@CTtheDisrupter ok this is interesting. So - you set this up as "Advantage campaign budget" and let FB distribute it among test ad sets? Versus setting Ad Set Budgets individually?
How do you test multiple hook concepts using the 3-2-2 method? In the same DTC? Or do you keep a single DTC geared around a single concept? And if the answer is single concept / one DTC per hook, then what do you do if you want to test other hooks?
Would you run multiple DTC‘s concurrently?
Do you recommend using Standard Enhancements?
Nice vid, really love your stuff.
If I have 3 avatars of my customers, do I create 3 ad set (dco) with broad targeting and all the ad sets have different creatives targeting the avatars?
We have a healthy product and our avatars are 1. woman who do yoga, 2, gym people 3, healthy lifestyle.
So my idea is to create 3 different broad ad sets with dynamic ads and each ad set have different creative targeting the avatars.
what do we do after 1 week? wait for another video? 🤩 some amazing insights
Hahah!
Maybe I’ll do an update :)
Adventange+ Shopping Campaigns - do you use this as your "one" campaign? Do you add it as a second campaign? Do you just keep rolling with your classic one campaign, and ignore ASC? Thanks Charley :)
I pretty much ignore it… unless I have massive scale
as a visual-artist... to take advantage of the advance+ placements feature but still show the best my work... would you do the 3 creative images/slideshows/videos in 3 different aspect-ratios? (each image/slideshow/video but in 1x1, 2x3, and 9x16 aspect ratios... so 9 creatives uploaded total)? or do just the 1x1 to maximize the placements?
Given the nature of your work
Highwood, make sure that my dynamic Creatives or all of the uniform format that best fit my canvas.
You might have canvases of many different sizes
So potentially you could create a default way to display your canvases, regardless of their size and have that be what every ad is bill to rampant
Think of it as a uniform container for many things of many sizes.
@@CTtheDisrupter THANK YOUUUUUU CHARLEY
Thank you very much Charley for your video and your important and consistent concept. When we create a video for DCT, is the size 1080/1080 (square) the only and right size for us?
You can do any size you want
@@CTtheDisrupter wouldn´t this lead to 9/16 be shown in feed and 1/1 be shown in reels?
When you duplicate the adsets the ad copy and headlines stay the same as the other adset or you have different ones? Thanks you ❤
Depends on what I’m testing
Hey, can i test product with this 3-2-2 method for my niche store?
if so how will the budget i start with for $40 selling price product?
you can… but i’d not test products with ads
so once i prove my product with ABO then I should start the 3-2-2 method?
I am sill not sure what's the campaign budget will be and how will i scale 3-2-2 budget?@@CTtheDisrupter
Hey Charley love your work!
Am i right in thinking you cannot manually add in story / feed ratio's to a DCA and that it has to be one of another til you pick out the winning variant?
That's correct
@@CTtheDisrupter@billymackie1322 didn’t realise this, that sucks 😢 hope this is a feature in the future
If i'm using 3:2:2 method with broad audiences and I have two different avatars where my creatives speak to each avatar, do I create a single 3:2:2 campaign for each avatar or lump them into a single campaign?
Hi Charley,
Setting up the rules from the OCB, but it's not letting me use result based on CBO campaigns.
So I can't use rules like:
Pause campaign if CPA is 20% over the goal at 50% of budget today
Pause any ad if CPA is 10% over goal after 5x CPA spend today
Reactivate ad if CPA drops below goal CPA
Am I missing something obvious here? Is there a workaround?
I’m making a video on it
@@CTtheDisrupter Legend! I'm looking forward to seeing it
Hi Charley, love the video!
By the way, if I would like to scale and track the creatives that are winning in this strategy how do I do so?
Hi Charlie. Thanks for the content.
How would you integrate big catalog into 3:2:2 method?
Or would run DABA catalog as one campaign and 3:2:2 with images/vids as second campaign?
Its one product group one objective
1 offer… dpa isnt dct
@@CTtheDisrupter so its impossible to apply 3:2:2 any way for catalog? Problem is we have hundreds of items that sell out fast (cant re-stock), and we have season drops
hey i have a question. Do we keep on adding winner ad creatives with newer ad creatives in new ad sets each time and repeat the process and never have an ending date set for the campaign?
Yup
this set up is made for one product right? if i have several products to promote than i would need more campaigns with the same structure?
Yes… and then understand which of those products is the best funnel for your business
and how do you improves your creatives based on the learnings from this campaign?@@CTtheDisrupter
Professor C, thank you for your content!! (I posted on another video, but would love your feedback so posting here as well) I'm trying the 3-2-2 approach with dynamic ads, but when I launch them broad, I get a the warning from Meta that "Ad set may get zero purchases". However when I add some detailed targeting/interest groups, that warning of "Ad set may get zero purchases" goes away. What do you recommend in this case? I assume you'd see this all the time, if you're running new DCT 's broad all t he time. Any feedback/insights greatly appreciated.
Yea, not concerned
@@CTtheDisrupter Thank you
How do you run DCT on Messenger for messages? My client don't have a website so we are only using messenger
Why do we use "Optimise Creative For Each Person" ?
that makes headline show up as body copy, or body copy into headlines. But why is it better that way?
Hey professor Charley how many ad sets do you test?
2 max
@@CTtheDisrupter thank you for answering 💯
hi charlie! does "informercial" type of creatives still work? or is it all UGC based tiktok style for fb?
Sure
Hi! Do you disable ‘Optimise For Creative For Each Person’ so you don’t get further variables?
Depends on the brand to be hoenst
@@CTtheDisrupterand if its for lead gen would the same apply?
What about messenger ad
Alot of countries are still running it
Kindly reply
Hi Charley , can we do this method with images , and how different should The images or videos should be from each others
Yes you can!
Keep them within the same concept
is the campaign abo or cbo?
Do you leave on the "Optimize Creative For Each Person"? It tends to make wonky creative edits for me.
I usually do
Do you find with 3-2-2, that the algorithm usually favors one image out of the 3 90% of the time?
Yup
And that’s a great thing
Hi
When do I change the creative if I’m
Not getting any sales ?
First, I would see is my store doing any better because I turned on Facebook ads.
Regardless of the attRibution that Facebook gets
Am I making more money every day then I’m spending on Facebook ads now that I’ve started running ads
Oh, and the answer to that question is no then I’m definitely buying the wrong type of attention
I thought you said $1000 in the last video was the lowest budget? How do you calculate the minimum spend before you kill an ad or campaign? For example, if the product price is $100, at what spend will you kill with 0 conversions and decide the creatives suck and create new content?
Lowest budget for what?
@@CTtheDisrupter Testing. At what spend do you kill ads for an already successful business without conversions and decide the creatives suck? 3x,5x10x product price?
i cant find the dynamic creative option. where is it?
I have a bunch of winning creative. I see you can do up to 10 creatives. Is there a reason to stick to 3?
Yes… we want to leverage the scientific method and Machine learning
Anything beyond 3 creatives makes that basically impossible
Also, do we really have 10 equal value solutions to the problem we’re trying to solve with the test?
@@CTtheDisrupter not sure why 4 or more hurts, you didn't explain
Also some creatives have many hooks to test so it's not 1 creative hitting one solution it's simply testing 1-5 second hooks
Hey you are always telling in your videos that there Ian nothing like “Broad Audience” so that Facebook adjusts for you with its AI. Good. But I never heard you say that this strategy is recommended ONLY AFTER your pixel has at least 100 sales…. You can’t do that with a new pixel.
Can you make a video about this?
Thx.
You can 100% do this from the 1st impression
Thank you Bro awesome
Busy watching your new video now it’s great. I have a photography and Photobooth business, they way you explain is way different from everyone else thanks bro ✌️
How can I use the 3:2:2 method if my objective is to generate conversations towards messaging applications (whatsapp)?
What’s the link for the ebook?
what to enter for country?
which attribution model do you use on Triple whale?
To be fair, we attribution model doesn’t really matter.
Decision making shouldn’t come from attribution, it should come from Incremental lift, and blended efficiency.
Hi again Charley, just wanted to ask another question: So assuming we have no winning ads yet and we launch a new DCT campaign, at which point are we killing these ads if they're not generating any profit yet? Should we wait a few days and just keep going, or if lets say after a day we haven't even got 1 sale at $100/day, should we kill it and remake a new DCT test? Thanks!
When it comes to evaluating the performance of your ads in a Dynamic Creative Testing (DCT) campaign, it's important to give them enough time to gather meaningful data before making a decision. Rushing to kill ads after just one day may not provide you with an accurate assessment of their performance.
Typically, I recommend letting your ads run for at least a few days to allow the Facebook algorithm to optimize and gather sufficient data.
It's important to focus on key metrics like your Blended Cost Per Acquisition (CPA) rather than solely looking at sales. Keep in mind that not all conversions happen immediately, and some customers may need more time to make a purchase decision.
If after a few days you haven't seen any positive results and the ads are consistently underperforming, it may be worth considering making adjustments or trying different variations within your DCT campaign. You can use the 4PI analysis (CPM, Spend, Frequency, Efficiency) to assess the performance of your ads and determine if they are meeting your goals.
Remember, testing and refining your ads is an ongoing process, and it's normal to have some ads that don't generate immediate profitability. The key is to gather data, learn from the results, and make iterative improvements to optimize your campaigns over time.
I hope this helps! If you have any more questions or need further clarification, please let me know.
@@CTtheDisrupter That's awesome Charley and I thank you for the detailed reply. And yes you're absolutely right - I have a bad habit of panicking a bit when ads aren't performing that well and I end up killing them prematurely. But, the first DCT's I ran I had sales quite quickly for my new brand and I was very pleased with it!
I just have to let them sit there and learn and not be constantly checking them. :)
I tried to upload the creatives but I can't select multiple creatives in a single ad. I hope you can help.
did you set it to dynamic ad?
Might be a dumb question but starting from a blank slate...what should the campaign objective be?
Idea - what if we combined the '100k GIVEAWAY' offer with this campaign execution? Does that make sense to you?
Usually Conversion is the way
Hey, great content! Im just curious, when im creating a campaign there is 2 options. One is advance+shopping (but then i dont see the dynamic ad button inside adset) and second one manual setup. Which one should i choose?
Manual set up
Thnku
Is this framework for beginners? No pixel data, no winning, audience no winning creative yet?
yep
Hey Charlie, So i used your 3:2:2 method and after letting it run for 2-3 days I can see which creative, copy and headline is performing the best, now the problem is when i click " Show facebook post with comments" on the ad level, it doesn't show the combination of ad that is performing well, instead it shows the other ad copies and headline but it does the performing creative, is there any way i can get the post for the combination that is working best rn? Thanks G
i only ask because now when i want to scale this up I just don't know how to get the post id for the winning combo plus how do I turn off the non performing combinations since it doesn't have any on/off button in the ads manager for these specific combo's and I wouldn't want to spend the money where it's not giving me the results or the CPA is too high
one way i could think off about scaling it is manually creating a new ad set with the winning creative, copy and headline, but then it defeats the purpose coz I won't have the social proof without post ID 😵💫
The best assets in aggregate are not the best asset in combination
The point here is that each element shows the performance of that element across all Ads that include that element
It’s not that the combination of the each top performing asset is the best ad
Great
Thank you
An error pops up when trying to download the ebook
🔥🔥🔥
Yes!
What do you think about 2 Campaigns, one BROAD for winning ads and one BROAD for testing ads?
It’s a very common tactic.
And one ultimately doesn’t make any sense
At best you are a winner in “testing“ it’s some thing that you still actually have to test for your “Scaling“
It’s just adding a step that makes Scaling, less effective, performance, less stable, and dramatically increases the amount you spend on that adds, that also raise your cost account wide
Hey Charley. So with these campaigns, we won’t need to turn them of at all will we? As Facebook will just identity the winners and continue pushing that creative once it’s established.
Assuming we’re selling a product like a shampoo and other hair products, could we just make 1 campaign per product using this method and let it run?
Correct
hello charley, how to make a bulletproof enviroment to not to get bans..
Thanks for your videos Charley - I've been using them to improve and scale my company's FB campaigns.
Do you have any thoughts on FB lead form ads? Does the algorithm favor (discount) this type because it doesn't send traffic away from FB?
They are interesting for sure.
I actually launched one of the very first ones for Neeson nearly a decade ago.
You will hit a different type of user, because you’re giving users a different type of experience.
How to scale with 3-2-2 method?
add budget 5% 3x a week
How does a client react to this typr of process? Essentially just uploading creative and the rest is automated by fb.
Hard to get money from someone for so little work
Results speak for themselves
CBO or ABO? :)
NEVER ABO
Funny because the product we're building a campaign around is called Zero to Hero 😅
Fantastic
три цифры но одна судьба
No UTMs?
Nah… for this it wasn’t necessary
If folks INSIST on it, I’ll use the dynamic UTMs
But for my ad account, I’m 100% team #FccckAttribution
1:00
I will send you 100K USD if the following works out in the first year: 1 CBO Campagne , Winner Ad Set, Testing Ad set. Ad's build with 3:2:2 structure. Mark this comment. If i hit the first million USD month i will send you 100K USD, no questions asked.