How to Run Facebook Ads for Clothing Brands
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- Опубліковано 10 жов 2024
- Discover the secret to successful Facebook ad campaigns for your clothing brand in this step-by-step guide. We'll dive into why broad targeting is a game-changer, and how to set up your campaign in Facebook Ads Manager with ease. Plus, learn the four essential elements you need to focus on before even starting your ad, and how to craft compelling offers that will make your brand stand out.
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00:00: Introduction
00:20: What is Interest Targeting?
03:06: The Limitations of Lookalike Audiences
05:15: Why Broad Targeting is Better
09:54: Setting Up Your Campaign in Ads Manager
11:08: Selecting Your Audience and Budget
12:01: Using Dynamic Creative for Multiple Ad Variations
13:50: Final Checks and Publishing Your Ad
14:42: Preparing Before Building Your Ad
15:05: Importance of Copywriting and Content Creation
16:01: Crafting a Compelling Offer
16:31: Closing Remarks and Further Resources
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Hey Erin! Your explanation of Facebook ad targeting was not only simple and interesting, but it was also informative. Your emphasis on choosing the right audience to target and the importance of a strong offer was much appreciated. I learned that when combined with powerful ad creatives and the appropriate audience characteristics, broad targeting can be an effective strategy. It's an appealing shift of perspective, especially in a society where so many people are hooked on specific niches. Keep up the great work!
Seen a lit of videos and this one was really cool, thanks !
Glad you liked it, appreciate it. - Aaron
do you have any videos showing how to set up a complete funnel structure?
Swipe File, please! Really love your video. I'll try your advertising method later. Just curious about the budget. I have watched a lot of your videos. You have suggested that we should set $100 a day. If the budget is too low, the ad will not get full exposure to the broad audience. But in this video, you said $30 or $50 per day is fine. 1 Ad campaign+several broad audience+dynamic creative test(3-4 images or videos)
Great video! I have a question..I offer a variety of family gifting products, including Mother’s Day gifts, gifts for sons, moms, dads, and graduation gifts on my Shopify store. Each gift box contains a necklace and a thoughtful message card, priced between $40 to $90, including shipping. I exclusively sell to customers in the USA. Should I opt for broad targeting or interest targeting? The interests I am thinking to target include Macy’s, Nordstrom, engaged shoppers, online shopping, gifts, and flowers, all relevant to potential gift buyers.
Is it intelligent, to use broad open targeting, on an new add account, with no previous purchases?
In general, yes. But there are some factors here. 1. Are you posting organically on social to help give the right signals to Meta? 2. Are you confident your creative will catch attention? 3. Is your website set-up for success? 4. Do you have a great offer that customers will take action on? 5. What is your budget that you can spend per day and not care about a return for 30 days. If you know the answers to those questions then you can make it work and the sooner you can go broad the sooner you can get stability in your ad account and focus on making the other areas of your business better. - Aaron
Same Question above, Is it intelligent, to use broad open targeting, on a new add account, with no previous purchases?
1) We have started posting on social organically and set up the website already (Will do optimization daily)
Should we try 1 Board and 1 Interest (Which is our target audience, Men's 25-44 in CA) at the same time in 30 days with the same creative and copy for testing, like $50 per ad per day.
Whats your opinion?
@@Bitbranding
So no focus to pixel and event setup ? Not relevant anymore?
Hi aaron- If your brand is getting around 60-70% of its sales from Females, do you suggest we just focus/target women in our ideal age range (ie 20-40, 23-29 sweet spot...). And if we're spending the minimum $30/day as you recommended to start, how many days/weeks do you give a new DCT before labeling it bad and turning it off to test another? ie. if it get just handful of sales 5-10 for first two weeks? Thank you!
Also looks like you keep "multi-advertiser placements" ON?
If you're getting mainly females I'd set up a small campaign or just one adset depending on your budget. Since you have a really good idea on your demographics, I would have specific creatives and copy that would resonate with said demographics. Start the adset at $30 a day and let it run for 2-3 ads. That will be a long enough running window at that budget to get an idea on how the ads are performing. After that running window, turn off ads that are below your roas standard, ads at or above roas standard are now considered potential. Give your potential ads 2 more running windows before scaling.
how many days should i test ad for my clothing brand?
How much are you spending per day and how new is your brand?
if we are spending the minimum 30dollars a day, with broad in US, how much time should we let it run. considering we have low budget?@@Bitbranding
Which "details targeting" for travel agency who sale travel packages in India?????
What about for getting people to sign up for your sms/email?
I wouldn’t run ads to get an email address. By sending traffic to your site for purchases you’ll also get better quality email addresses as well. - Aaron
Swipe File, please. 🙏 Thank you, love your videos!!
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Hey guys! If we got a few sales from instagram (female) do you recommend us turning off facebook/audience network in targeting and double down on instagram only DCT ads and winners? We have a low budget right now and thought solely instagram would be best for shorter sales cycle to increase cash flow... What you think? Is there an advantage in open targeting for both Facebook and Instagram on ad set level? Does it hurt our brand/ad strategy in the long term by only advertising on IG? Does it limit data gathering and how effective our ads account will be when we can afford to do both FB and IG ads? Our age range is 18-40 (24-30 is sweet spot-main buyers) so figured IG right now would work better... Thoughts?
Personally we have ran this test and IG costs just continue to rise because there are not as many placements. Meta's job is to place the ads where any customer may be at to make a decision to buy. For example, your customer may have seen one of your ads on FB, but then come over to IG and see a different one and then convert, but FB was what introduced the brand. I would keep it open and the platform will learn. If you have a smaller budget it can take longer, but you are training a machine to do the work for you, it just may take some time. If I was you, I would be pushing organic extremely hard while your ad budget is low so that you can still continue to give Meta data to reference back to. One of the biggest mistakes I see is not posting enough content organically and then low ad budgets, this just makes Meta work harder. What is your budget per day right now? - Aaron
@@Bitbranding Wow didn't look at it that way, thank you. I was worried that because a handful of sales came from IG only, that we are wearing ourselves too thin by "wasting" impressions on FB... So you're saying keep doing DCTS/ads on both FB and IG for multiple touch points and trust fb to find the hottest buyers? And is this strategy still true even if (as of now) we know our buyer demo is younger (21-35)-- thought being more younger demos are active on IG?? It felt like spending on FB was a waste... Spend right now (as we get our feet wet is $10-15/day...) Is that too low and how long (days/weeks) would you give that new DCT to make a sale before turning it off? Thanks!!!
good information but is 3x ROAS good?
Every brand is different, but if you have good margins at 60% or more, then absolutely. I will spend a dollar to make 3. But the bigger question is what is my repeat customer and lifetime value of the customer like? If I can breakeven on the front-end or profit, then everything else after that through email and SMS is profit, not including word-of-mouth. In most cases a 3x return is very profitable for clothing brands. - Aaron
Swipe File. - Also I have one question, why do you never do catalog sales? Is it not working or is it just something that you do not use because of commerce manager integration?
Howdy! Thank you for watching and the comment. We do run catalog ads and DPA's, but those are alongside other campaigns and typically higher budgets. Are you seeing a high return from them? We typically see a 2X - Aaron
@@Bitbranding Tried dynamic creatives for two months but only got one sale then when I switched to collection ads, it got better and got a few more sales. Now testing with both even though small budget.
what interests?
None. Age, gender, and location. Your ad will do the targeting for you.
Can you explain about the catalog campaign structure? Im running it rn on a sales objective but I realize and getting a lot of clicks. Also, whenever i start a new campaign within the first few hours i get a sale and then later on I don’t get any?
With the catalog we are running it as broad as well. The main thing here is to have a crisp photo with a clean white background. This has worked best for us. What kind of background color are you using? - Aaron
What are the creatives like for these ads for clothing?
Thanks Sir
It's too much useful
🎉🎉❤❤
Thank you so much
You're most welcome, thank you for watching! - Aaron
Hey BitBranding Fire video! I sell graphic t-shirts with Video game characters on it.( JackX, Snake from Metal gear solid, Tom raider etc). If I make 5 adset 4 interest and 1 board no targeting can this still work?? I would like to hear your opinion on this. Hope to hear from you soon!!🔥🔥🔥
That's awesome! I would love to see the brand. What is your budget per day? - Aaron
@@Bitbranding We do a 7-10 day monthly drop strategy. Are current daily budget is £30-£50 when the store is live. When the store is closed we run traffic/engagement campaigns with a daily £5 ad spend to gain hype ,likes, followers, shares and also email sign ups from our potential customers. We are only targeting the UK. So what do you think of a a sales campaign with 5 adsets, 4 interested targeting my niche (Like I stated above) and 1 broad (no interests)?? I would love to jump on a FREE 45mins call and show you my website. Thanks
THANK YOU SIR
My pleasure, thank you for watching! - Aaron
So after a little while say you find the winning ad - do you keep the dynamic running or do you take that winning combo and make its own campaign?
Depending budget, ideally you take the winning post ID and run it in a separate ad-set. Keep the DCT running, especially if it is working well. If it dies then remove it. But I keep them going until the returns slow. - Aaron
Got it. And by seperate ad set - is that a Dynamic creative ad set? Or do we run that as its own ad since it was the winner? @@Bitbranding
The ad-set, the new one, would be for post ID’s since they are already proven. You can continue to add in winners that come out of DCT. - Aaron
Ok got it! So if I have the budget keep the dynamic going.. if I dont, turn it off and just role with the winner.@@Bitbranding
@@Bitbranding Followed all steps and I'm already seeing results! Made a dynamic ad with 3 different videos which already generated 3 sales costing about 14.5€ per sale (best value so far on a campaign). However, I can't see which video from the 3 converted best. Where am I supposed to check this info?
I am a new hire working for a business that has generated over 38 million in revenue over the past decade. We used to be making 10k + a day. Now we are only doing about 1-4k a day. With 2 million followers on Facebook and 330k followers on instagram. I would love some tips on what to do with our ads to get us back on track. My boss is stuck in doing the same stuff and it’s not working. I need to present a plan of attack and I would love to talk! Thank you - Mason S.
Is your diagnosis still valide when you target a niche market, let's say comitted Christian in France ?
Absolutely! You need imagery or videos that speak to your audience and calls out your customers for who they are. It sounds like you know your customers, so make sure your content represents that. - Aaron
can you tell me target audience also
You are asking who your target audience is or how to target your audience? - Aaron
Do you know about book publishing services target audience?
In this case, don't you use audience segmentation? always operates with open segmentation? just changing the gender. And that?
i just started will contact you shortly
Swipe file please 🙌🏽
swipe file please
Swipe file please!
swipe file please!
Responding here and I'll come back to you. I know you commented on another video too. We're adding a few more to the folder and then I'll share it. Should be very soon. Thank you. - Aaron
@@Bitbranding Hey Aaron. Appreciate it!
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