The world’s first winter tire: 90 years of reinventing safety by Nokian Tyres

In 1934 we invented the world’s first winter tire. Since then, we have never stopped reinventing safety. 90 years apart, the winter tire and its pioneering legacy are more relevant than ever. As the world keeps on changing, new challenges arise.
The winter tire taught us that we can ensure safety along the journey by keeping ahead of the challenges. Today, our journey is not only challenged by the demanding conditions of the changing seasons but a bigger and more unpredictable change in our surroundings.
Inspired by the winter tire, we reinvent not only tires but how they are made. To keep ahead, we open the world’s first CO2 emissions free tire factory. Safer surroundings for those inside and outside of the vehicle, makes a a safe journey sustaining the next 90 years.
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[@LandRoverDrive]

Got to love the creativity needed to make all these innovating solutions for grip. 👍 Nokian LT3 is what I recommend for any Land Rover Discovery 3/4 in Scandinavia. 👌 🚗❄🏔🇳🇴 Simon