Facebook FLEXIBLE ADS Ultimate Guide (2024)

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  • Опубліковано 9 лип 2024
  • 🏆 Have Nick Theriot Run Your Ads: www.theriotsolutions.com
    💰 Have Nick Theriot Mentor You: theriotsolutions.com/innercircle
    💸 Nick's Facebook Ad Course: www.nicktheriot.org/nexttierads
    📸 Follow Me On Instagram: / nicktheriot_
    ***
    Hey! If you’re new to the channel, my name is Nick Theriot
    I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!
    In today's video...
    Facebook FLEXIBLE ADS Ultimate Guide (2024)
    In this video I explain the new update to Facebook ads for 2024.
    Facebook has replaced dynamic creatives with flexible ads, and I'll show you how to make the most of this change.
    Learn how to set up flexible ads and optimize them for better performance.
    If you want to stay ahead in Facebook advertising, this ultimate guide is for you.
    #Facebookads #facebookadvertising #facebookmarketing
    ***
    -Nick Theriot

КОМЕНТАРІ • 219

  • @mihaellaa.7911
    @mihaellaa.7911 14 днів тому +2

    Amazing video! Thanks for keeping us in the loop with the newest updates, Nick!

  • @baltasaracosta5793
    @baltasaracosta5793 17 днів тому +2

    Awesome data Nick. I'm improving my SoP's like a maniac every time I watch your videos. Ready to put this to work 💪.
    Thank you!

  • @Omar_Abdalla
    @Omar_Abdalla 12 днів тому

    Really solid video Nick! Thank you. Super sheet too, will create one like that myself!

  • @samuelbeckett3380
    @samuelbeckett3380 4 дні тому

    Thanks Nick. I will implement this method into my Australian ecom stores. Please keep making new videos and updating us with new methods and updates as you continue to learn and grow we can grow with you

  • @djxete1987
    @djxete1987 17 днів тому

    Thanks for the information mate!

  • @tiagoblauthnw
    @tiagoblauthnw 16 днів тому +1

    Very useful content Nick! Thank you! Where do you organize your SOPs?

    • @NickTheriot
      @NickTheriot  16 днів тому

      Google sheets / asana / google drive

  • @Itsmemario24
    @Itsmemario24 16 днів тому +2

    This method works great and is so stable. Thanks for these vids

  • @ILOVEKIMCHI25
    @ILOVEKIMCHI25 16 днів тому +4

    I see a new thing called advantage + creative optimizations, do you turn that on?

    • @NickTheriot
      @NickTheriot  16 днів тому +4

      I turn it off, mostly due to it putting music on photo ads and it be the worst music ever

  • @wagglehound5564
    @wagglehound5564 17 днів тому

    You're actually the goat 🔥🔥

  • @lyxcollective
    @lyxcollective 17 днів тому

    great video!

  • @sabernassim6751
    @sabernassim6751 15 днів тому +1

    u r the best man thank u

  • @DeSeanRay
    @DeSeanRay 15 днів тому

    thanks for the one liner. It all makes sense now

  • @powerleteclo
    @powerleteclo 16 днів тому

    Love the video, a lot of people waiting for this. With your adset, are you running no exclusions now? Not even 30d purchasers from pixel and list?

    • @NickTheriot
      @NickTheriot  16 днів тому

      You can do 30d purchases, you're talking about a very small change here

  • @alimertnuran7023
    @alimertnuran7023 16 днів тому +1

    Hey Nick! Thanks for the video, we're planning to transform our campaigns to flexible ads while combining our different audiences to one adset. I wonder if we can see the performance data of each "creative asset" that are in the ad creative groups.

    • @NickTheriot
      @NickTheriot  16 днів тому

      Welcome! So far there is no breakdowns but that’s why I just look at the fb post with comments to show me what works best

  • @kylechristiansuarez579
    @kylechristiansuarez579 17 днів тому

    Love this Nick! same as what Charley said

    • @NickTheriot
      @NickTheriot  17 днів тому

      Thank you!

    • @FA-uy2rm
      @FA-uy2rm 17 днів тому

      @@kylechristiansuarez579 doesn’t Charley say 2 headlines and 2 primary? I think Nick advises to change the creative x3 but leave the text alone.

  • @FA-uy2rm
    @FA-uy2rm 17 днів тому

    Amazing.

  • @MetaDog-h2n
    @MetaDog-h2n 17 днів тому +6

    I took a quick look at my current Flexible Ads, and the Post with comments for me always combines the First Uploaded Image, First Primary Text, and First Headline. Three from three - never the second or third image or second headline or primary text. That can't be just a coincidence?? Surely you've seen Post IDs that combined differently for you?

    • @NickTheriot
      @NickTheriot  17 днів тому

      Interesting, we haven’t seen that. Has a couple hundred been spent on that ad?

    • @MetaDog-h2n
      @MetaDog-h2n 17 днів тому +1

      @@NickTheriot It was little money maybe 160€ but I have heard that from others as well is that guaranteed not to be the case with you?

    • @hotsizzle33
      @hotsizzle33 17 днів тому

      ⁠probably you do not have engagement or not enough engagement, so meta show your the first post ID created. Spend more!

    • @FabioPradoLima
      @FabioPradoLima 11 днів тому

      I'm suspecting this is what's happening as well... I've just checked 3 Flexible Ad I've created, one of them with +2k spent. In all of them, the first ad to appear in the show facebook post with comments of Flexible Ads is the one your first uploaded when creating it... Has anyone saw the same as well? thanks

    • @FabioPradoLima
      @FabioPradoLima 11 днів тому +1

      @@hotsizzle33 I've just checked 3 Flexible Ad I've created, one of them with +2k spent. In all of them, the first ad to appear in the show facebook post with comments of Flexible Ads is the one your first uploaded when creating it..

  • @johnnypersson8737
    @johnnypersson8737 16 днів тому

    Love the video! How would you test a carusel ad?

  • @robstershel
    @robstershel 16 днів тому +2

    Thank you for sharing so many videos. Today's video helped explain some nuances. I feel like I understand the 3/2/2 process pretty well now, but need to understand how to make a better ad. I will watch your Advanced Ads Guide next. I'm definitely tired of throwing money away and appreciate your push to focus on what performs.
    1: I'm definitely considering applying for the insider group... would you recommend getting some initial success with at least a few ads before applying to the insider group?
    2: Do you have like a top 3 or 5 videos you'd recommend for a beginner?
    Thanks again for your time and education.

    • @NickTheriot
      @NickTheriot  16 днів тому

      1. The group is to fast track your success with me mentoring you. So you can keep going at it alone trying to get success or you can have me tell you what to do on day 1

    • @NickTheriot
      @NickTheriot  16 днів тому

      2. The advanced guide is what you need to watch next and apply. This video is beginner

  • @marianopatino-paul5062
    @marianopatino-paul5062 17 днів тому +1

    Great video!
    Question: wouldn’t it be helpful to see the breakdown so you can get ideas on why is one variation outperforming the other?
    Do you think Meta will bring back the breakdown in the future?

    • @NickTheriot
      @NickTheriot  17 днів тому +1

      If i see the winning creative varition by post with comments, then i can just compare that creative to the other 2 tested and draw conclusions. I don't need a breakdown to see that. I'm sure they will in the future!

  • @jonsaid3264
    @jonsaid3264 17 днів тому

    Love your video man, thank you so much
    Thx/ Jon

    • @NickTheriot
      @NickTheriot  17 днів тому +1

      Appreciate the support Jon!

  • @FabioPradoLima
    @FabioPradoLima 17 днів тому +2

    Was waiting for this. Already liked the video. Now I'll watch it.

  • @ankitasonawane3051
    @ankitasonawane3051 15 днів тому +1

    This is great thanks! Can we see the breakdown of which variation works better? If I have a flexible ad performing well but has no comments/likes, what's the best way to view it's post id to see which format is performing?

    • @NickTheriot
      @NickTheriot  15 днів тому

      Currently you cannot see that right now. That is why the best performing one is shown from fb post with comments

  • @t_bagtv3602
    @t_bagtv3602 13 днів тому

    Excellent explanation, well done NICK
    A question is still running through my mind: Can I put different videos and pictures together in flexible ads?

    • @NickTheriot
      @NickTheriot  13 днів тому

      Watch the video, i go over 3 videos or 3 photos per 1 flexible ad

  • @hotsizzle33
    @hotsizzle33 17 днів тому +3

    Question : advantage+ broad audience or OG broad audience? Which one works best for you?

    • @NickTheriot
      @NickTheriot  17 днів тому

      OG

    • @hotsizzle33
      @hotsizzle33 17 днів тому +1

      @@NickTheriot Did you see that now Flexible format does an extra carousel with our variations? They added this yesterday seems like... 😭

    • @SgreyPlays
      @SgreyPlays 16 днів тому

      ​@@hotsizzle33 Lmao , Tell Me more what

  • @Mario-lm2em
    @Mario-lm2em 6 днів тому

    Hi Nick, thank you very much for all the information you share.
    I just have one question.
    Do you enable or disable the options. Multi advertiser ad and Advantage+ content optimizations.
    Thanks

    • @NickTheriot
      @NickTheriot  5 днів тому

      I leave multi advertiser and turn off a+ optimizations

  • @mikas456789
    @mikas456789 13 днів тому +1

    Thank you, Nick. I'm confused. So, are you not moving anymore into the main ad set winning variations?

  • @matteocastiglione5026
    @matteocastiglione5026 17 днів тому +1

    Hi, when I use this new flexible system for each system do I have to create a new ADSET or all in one ADSET? Thank you!

    • @NickTheriot
      @NickTheriot  17 днів тому +3

      ..... i literally showcase in the video me making a new adset for each one

  • @nmahtani91
    @nmahtani91 2 дні тому

    Hi Nick, thanks! Cant you adapt the asset size for each placement? Because if I throw bunch of formats I usually see squared stories.

    • @NickTheriot
      @NickTheriot  2 дні тому

      I just don't care about that lol

  • @TheShadowSlaughter
    @TheShadowSlaughter 16 днів тому +1

    Hi Nick, is there a bug happening where when we click [Breakdown --> Dynamic Creative Elements --> Image, video, and slideshows]. The system doesn't show the breakdown of each performances, so we won't know which creative and combinations performs the best

    • @NickTheriot
      @NickTheriot  16 днів тому

      Yes that is true, that is why i just rely on see fb post with comments to see the best one

  • @vincenthuygens-chipper
    @vincenthuygens-chipper 12 днів тому

    Nick you should be a personal coach as well, I love the unhinged opinions hahahaha

    • @NickTheriot
      @NickTheriot  12 днів тому +1

      I do alot of that in my inner circle! go.theriotsolutions.com/misc-579408771673927384542

    • @vincenthuygens-chipper
      @vincenthuygens-chipper 11 днів тому

      @@NickTheriot already got the course and it's fire ;)

  • @user-jq4zg6sz7x
    @user-jq4zg6sz7x 17 днів тому +3

    thanks nick, lately im asking you too many questions in the comments.. but may i ask if you have any video focuses on visual hooks and the visual part of the video? most of the videos ive seen were about the text and copywriting. i might just be a bad searcher

    • @NickTheriot
      @NickTheriot  17 днів тому

      I’ll film one! What should I call it?

    • @user-jq4zg6sz7x
      @user-jq4zg6sz7x 17 днів тому +1

      @@NickTheriot How to create a facebook visual hooks that scale in 2024. you are the best Nick. thanks for all the knowledge given

    • @NickTheriot
      @NickTheriot  17 днів тому +1

      @@user-jq4zg6sz7x Added to my list to film this week! Will be out in 2 weeks

    • @jameskfletcher
      @jameskfletcher 16 днів тому

      How do catalogue ads fall into your funnel? Just add one into each campaign to test against flexible ads

  • @RishabhBohara
    @RishabhBohara 6 годин тому +1

    earlier you used to create a 'winners' ad set where you added winning post ids. Are you not doing that any more?

  • @katlianik
    @katlianik 2 дні тому +1

    Cool. Can these multiple adsets compete with one another and negatively affect the results? Also, have you compared standard audience vs advantage+ for adsets?

    • @NickTheriot
      @NickTheriot  2 дні тому +1

      Only if there is a bad creative that gets all the spend then yes and all i'll do is turn off the adset

  • @nowzonepenguins
    @nowzonepenguins 11 днів тому +1

    Hey Nick, unlike dct, the new flexible format allows us to create more than 1 ad per adset. My question is what is the difference between:
    1. Having 3 concepts as 3 adset, VS
    2. Having 3 concepts as 3 ads under the same adset

    • @NickTheriot
      @NickTheriot  10 днів тому

      No difference, just personal preference

    • @katlianik
      @katlianik 2 дні тому

      @@NickTheriot The first will create 3 different audiences won't it? So the first will generate three audiences best matching the banners, the second will find one audience with the best performing banner.

  • @user-up5fk3nk8t
    @user-up5fk3nk8t 17 днів тому +2

    Hey Nick, do you recommend buying strong FB profiles and BMs and setting up a bulletproof accounts advertising structure so that the business/pixel/page etc. stay safe and only the employee ad accounts are the only ones at risk of getting banned and can be easily replaced. Thanks so much

    • @NickTheriot
      @NickTheriot  17 днів тому

      I would recommend it if advertising likely to ban products or terrible shipping times

  • @AlejandroPiedrabuena
    @AlejandroPiedrabuena День тому +1

    What if I have already 2 copys that works? Should I create new 2 adset? The first one to text 1 copy winner + 1 copy test, second one 1 copy winner (diffent than the other one) + 2 copy test (diferent that the one in the other adset). Thanks!

    • @NickTheriot
      @NickTheriot  День тому

      Don’t overthink it. Just pick one and roll

  • @thinhthang1361
    @thinhthang1361 15 днів тому

    Thank you so much. If my DCT wins, Should I just keep the DCT ad set and move it to the main ad set, Nick?

    • @NickTheriot
      @NickTheriot  15 днів тому

      Just leave it on is what we've been doing

  • @alessia7495
    @alessia7495 16 днів тому

    Hi Nick, thank you for your video! How was the budget you've started with? I see that after a month is at 200$..

    • @NickTheriot
      @NickTheriot  16 днів тому

      Yes we're still working on scaling this account, it's a new account we just started with. This video is not about scaling or a case study, but how to use flexible.

    • @alessia7495
      @alessia7495 16 днів тому

      @@NickTheriot Thank you.. no judging, i have a new account too and is helpful seeing other new account spending low budget 😊

  • @choi1of1
    @choi1of1 15 днів тому +1

    Hey nick, does a “winning ad” usually take off from day 1? based on your experience

    • @NickTheriot
      @NickTheriot  15 днів тому +1

      Usually within the first 48-72 hours

  • @billzhang5489
    @billzhang5489 16 днів тому +1

    Would you take the post id and run an awareness campaign on that post id to increase reactions, comments so that the ad can potentially have higher conversion rate because of the higher reactions and comments?

  • @TommyDube-in9me
    @TommyDube-in9me 17 днів тому +1

    Hey Nick, I want to test 3 different desires in images. Do I have to test them in 3 different adsets or can I take the same concept image example "twitter post" and simply change the text to have 3x the same image, but 1 desire per image in the same adset?

    • @NickTheriot
      @NickTheriot  17 днів тому +1

      I only do one desire per concept

  • @jonathante8239
    @jonathante8239 16 днів тому

    Man, I love your videos. I have been watching them all. I have only one question if you don't mind.
    So basically, you don't move your winning flexible ads into a 'main' ad set like you did before. My question now is, how many Flexible DCT would you let run if they are performing? For example, if I have 3 winning flexible ads, would you still add 2-3 new flexible ad sets each week? And do you have a maximum amount of ad sets you're going to leave on your CBO?
    Thanks a lot!!"

    • @NickTheriot
      @NickTheriot  16 днів тому

      Thank you! Correct. As many as performing, i don't have a number.

  • @LucasAlvarez-m6e
    @LucasAlvarez-m6e 11 днів тому

    Thanks for this video Nick, super helpful! I have also watched your other video: Live Building A Facebook Ad Campaign In 2024.
    That being said, I have a question about testing on a brand-new Meta account. So I know your current strategy is running with 1 broad ad set using 6-12 standard ads depending on budget for 7 days. Then whichever ad gets the most spend or conversions is the “winner”. At that point you test 3 creative iterations, with 2 body copies, and 2 headlines.
    So my question is after you have found a winning iteration from you standard ads and you scale the flexible creative ad set and it does well for some time. But inevitably hits ad fatigue. How do you test new “big swing ad angles”? Do you go back to testing them within the initial standard ads set up for 7 days before finding a new winner and testing interactions on Flexible Creative? Or do you jump straight to testing new “big swing ad angles” with Flexible Creatives?

    • @NickTheriot
      @NickTheriot  11 днів тому

      Welcome! I just go straight into those new angles as flexible creatives

    • @LucasAlvarez-m6e
      @LucasAlvarez-m6e 11 днів тому

      @@NickTheriot Nice! I assume using the same setup except with new big swing concepts. So 3 new big swing creatives, 1 winning ad copy & 1 new ad copy. Then 1 winning headline with 1 new headline. Correct?

  • @gregorypayette6563
    @gregorypayette6563 17 днів тому +2

    I've been having good luck with flexible ads so far, although I've done both 3--2-2 and some variations with more creative, mainly so the carousel makes sense and tells a better story. (These ads will run as carousels whether we want them to or not, so it's something to consider.)
    But, Nick, one of the benefits of the flex ads is we can run multiple ads inside a single ad set. So what's the reasoning behind multiple ad sets now? Wouldn't the data be more pure if the 2-3 flex ads are all working inside the exact same broad audience? (I'm still doing multiple ad sets but it's something I'm questioning on my end.) Thanks man.

    • @NickTheriot
      @NickTheriot  17 днів тому

      You’re limited to 50 ads per adset, so down the line you’ll have to create a new adset anyway. Again nothing wrong with all in one adset. Such a small thing, that creates zero impact on performance

    • @SpadaLumaify
      @SpadaLumaify 16 днів тому

      @@NickTheriot I agree when advertising broad like the entire US, but would you say it creates an impact when the audience is only like 3-4mil people? Adsets arguably might overlap each other? Thanks.

    • @FabioPradoLima
      @FabioPradoLima 11 днів тому +3

      Maybe, one more thing to consider: there's a gigantic chance of each time you add a new flexible ad into the same ad set the learning phase of that ad set would reset. But when you ad a new ad set inside a CBO campaing, it doesn't restart any learning phase.

    • @gregorypayette6563
      @gregorypayette6563 11 днів тому +1

      @@FabioPradoLima that's it!

  • @oliiiwannn
    @oliiiwannn 15 днів тому +1

    Can you show the entire google sheets template that you showed in the video for recording and tracking each new creative batch test?

  • @createsk198
    @createsk198 11 днів тому

    Thanks for the video! I currently run ads to 5 countries but I only have 2 campaigns; campaign 1 (US) and campaign 2 (UK, CA, AU NZ). I structure it this way primarily because the total spend for the 4 smaller countries is only 40% of my US spend (3k and 1.2k). Would you advise to keep it this way or create a campaign for each of the 4 countries?

    • @NickTheriot
      @NickTheriot  10 днів тому

      Keep it that way, since you already did it. Only split if you create a dedicated shopify store for each country (which i recommend)

  • @officialjessecarr
    @officialjessecarr 17 днів тому +1

    Question, have you seen your one campaign approach work on TikTok as well?

  • @FA-uy2rm
    @FA-uy2rm 17 днів тому

    I’m going to watch this 5x

  • @swjun4763
    @swjun4763 11 днів тому +1

    Hi Nick, may I ask... Due to this new Flexible Ad format, we can't change the video thumbnail manually (but Dynamic can). Do you have any idea of this? because if the Meta makes my video's thumbnail randomly, it seems to be pointless to make a text hook. 🙏🏻

    • @NickTheriot
      @NickTheriot  11 днів тому

      I haven't been worrying about this

  • @NuvaRelief
    @NuvaRelief 16 днів тому +1

    Nick this new account has started with 50 or 100$/daily budget? If you can say it.. And, with flexible ads do you launch new adset for any new angle even if you can duplicate it in the same adset? Thank you

    • @NickTheriot
      @NickTheriot  16 днів тому +1

      Every adset is one new concept. Every new concept is either a whole new angle, an iteration, or variation

  • @rohit1798
    @rohit1798 16 днів тому

    Hey, What about "maximize value of conversion" as performance goal? Do you use that, and in what cases?

  • @sorenbuschmann9320
    @sorenbuschmann9320 3 дні тому

    Hi Nick, thanks for this new great video on a such important topic. After a couple of days Facebook gives me the advice to combine the adsets because of fragmentation. It would save 33% it says. How do you deal with this? Thanks a lot

    • @NickTheriot
      @NickTheriot  3 дні тому +1

      I don't listen to it 99% of the time

    • @sorenbuschmann9320
      @sorenbuschmann9320 3 дні тому

      OK thanks, but is it true though that you loose money by ignoring it?

  • @jjg4521
    @jjg4521 12 днів тому

    In the ads account demo, did you end up turning off all the ads you tested? since they did not get too much of the spend.

  • @bluemonster3793
    @bluemonster3793 6 днів тому

    Do you turn on dynamic on the adset level or only flexible on the ad level? Kind of confused to be able to choose on both levels.

    • @NickTheriot
      @NickTheriot  6 днів тому +1

      Only flexible at the ad level

  • @YannickKramer
    @YannickKramer 16 днів тому +1

    should I have Advantage+ Creative Optimizations on, or should I turn them off?

  • @amazingtop1096
    @amazingtop1096 17 днів тому +1

    I’ve seen that brand vital sleep

  • @Nickgho
    @Nickgho День тому

    Hello, Nick. Thanks for your insightful and juicy content. Keep it up!
    Would appreciate if you assist me with the following questions:
    As I got, you recommend to test new creatives by just adding new ad sets in already existing campaign. But does it affect the algorithms of the campaign if I still don't have many ad sets in the campaign already running?
    For example, If I launch a new campaign with 3 ad sets. And after 3 days I notice that only 1 ad set is a winner. So I turn off 2 others. And then I want to test 2-3 new ad sets. If I launch them in the existing campaign, won't it affect the campaign algorithms? Because there is only 1 ad set running at the moment and 2-3 ad sets are added in bulk.
    And if I just want to test different image/video variations for the same marketing angles that already exist in the campaign. Is it better to just edit already existing ad sets or create new ones?
    Would highly appreciate your advice here. Thanks in advance.

    • @NickTheriot
      @NickTheriot  День тому

      I don't keep creating new campaigns, i do all my work in one campaign. I create new adsets for all new creatives

  • @FA-uy2rm
    @FA-uy2rm 17 днів тому

    Does the method change at all depending on how much you have chosen for daily CBO budget? E.g $5 a day vs $200 a day, would you still do the same?

  • @JackieisOk
    @JackieisOk 16 днів тому

    Hi Nick. Do you also exclude purchases last 30 days?

  • @FA-uy2rm
    @FA-uy2rm 14 днів тому

    Minimum daily spend for each CBO for this to have a chance of being effective?

    • @NickTheriot
      @NickTheriot  14 днів тому +1

      Whatever you can spend for 30 days without turning it off, so you have time to find winning ads and can start scaling as you do

  • @Ryuu92i
    @Ryuu92i 7 днів тому

    Hi man, love your content ! So if I understand right, when you want to test new creatives, you only add adsets with a "concept" ? How about adding creative into existing adsets when you see them having decreasing results?
    Is it better to
    - add a fresh new adset with a set of new creatives?
    - add a creative in a well established adset?
    I can see for exemple that my adsets that went through the learning phase are performing better, and more consistantly than the fresh new ones, because facebook still needs to learn with them, and I don't know if adding new creatives into them will compromise the existing ones working or increase the chance of the new creatives performing.
    Also, is the dupplicating adsets with same creatives still working? Like trying to "split" the pockets of the audiences by having multiple same adsets

    • @NickTheriot
      @NickTheriot  7 днів тому

      Always new adsets, never add to existing. No duplication does not work, it's a myth.

    • @Ryuu92i
      @Ryuu92i 7 днів тому

      @@NickTheriotalright, awesome man thanks for your reply 🙏

  • @hotsizzle33
    @hotsizzle33 2 дні тому

    Wouldn't be the same if we put into one adset, 3 flexible ads using 1-2-2 which will do 12 post IDs but in this structure I'll be able to analyse which creative is performing the best?

  • @nashramasamy
    @nashramasamy 16 днів тому

    Hey Nick,
    I was wondering if you had seen this update in any of your ad accounts. When I was doing broad no-interest targeting in a CBO or ABO campaign in the past, the reach for Australia was 19-22 million. Now, it's down to 12-14.8 million. However, for Advantage Plus campaigns, which essentially is broad no-interest targeting, the reach is still 19-22 million.
    I'm curious why Advantage Plus campaigns are suddenly reaching twice the audience compared to traditional CBO or ABO broad no-interest campaigns, which used to have the same audience size but are now 2x lower.
    Is this because meta wants us to use advantage plus now and not cbo/abo broad no interest targeting anymore?
    Your opinion on this would be greatly appreciated.
    Thank you.

  • @MetaDog-h2n
    @MetaDog-h2n 16 днів тому

    In which format would you make the videos again so that they are displayed appropriately everywhere?

    • @NickTheriot
      @NickTheriot  16 днів тому +1

      9x16 and keep all text elemtns / important visuals within a 1x1 zone on that video

  • @samuelbeckett3380
    @samuelbeckett3380 2 дні тому

    Hey Nick. Can i run 3 completely different image creatives with 3 different text hooks on each in the 1 flexible Ad?
    Each creative appeals to a different audience who would use this product.
    Or does it need to be 3 iterations of the 1 concept in each flexi ad to work best?
    I am testing 3 angles to hopefully find a winner.

    • @NickTheriot
      @NickTheriot  День тому

      I like to do 1 concept and 3 iterations on it

  • @omarabdelsalam1494
    @omarabdelsalam1494 11 днів тому

    Really stupid question... Do we still use this structure for TOF and MOF or do we only just run one campaign with different creatives that will target the different parts of the funnel?

    • @NickTheriot
      @NickTheriot  11 днів тому

      One campaign, broad targeting, and let the ads of different levels of the funnel do the targeting

  • @jevster680
    @jevster680 6 днів тому

    Hey Nick, I use your strat for my store. Very simple and works great, however when we try to test statics, they get little to no spend whatsoever. Tthe new video DCT's usually get a bit of spend and sometimes performs. We've found a few winning creaives DCT's using UGC ads, however we've found no statics that work. We've tested in total over 60 images ads, none which get precedent spend over our UGC ads. Any thoughts?

    • @NickTheriot
      @NickTheriot  5 днів тому +1

      Why do you need statics to work? Keep focusing on what's working

  • @Dozithekid
    @Dozithekid 16 днів тому

    How to determine your profitable cpa number? And do you not look at roas as the main indicator of a winning ad anymore?

    • @NickTheriot
      @NickTheriot  16 днів тому +1

      I don't look at roas, i look at cpa. Full video here ua-cam.com/video/QfmJZqL0ews/v-deo.html

  • @elliottturfrey90
    @elliottturfrey90 16 днів тому

    Hi Nick, have you or any of your community experienced only being able to use flexi-ads with Advantage + shopping campaigns? I can no longer create CBO campaigns with the option to create flexi ads at ad level.

  • @DivyaChaturvedi-rp1wz
    @DivyaChaturvedi-rp1wz 17 днів тому

    Hi Nick. When we launched the flexible ads with 1:1 creatives, Meta was auto-cropping it to 4:5. This led to many creatives in a single ad set. Due to which, the overall budget was not distributed effectively. Have you faced any issue like this? What do you suggest in a case like this?
    Thanks for making the video. Was waiting for this. Cheers

    • @NickTheriot
      @NickTheriot  17 днів тому +1

      Something we started doing is 9x16's and putting all the important stuff within a 1x1 zone inside the 9x16, so it can go to all placements

    • @DivyaChaturvedi-rp1wz
      @DivyaChaturvedi-rp1wz 16 днів тому

      @@NickTheriot That's helpful. Thanks for replying.
      Also, what about the character limit of 100 characters in primary text. I saw you testing detailed primary texts and not violating any policy.
      When we tested a detailed primary text, it should that the copy exceeds the character limit of 100.

  • @abdulngwada-jt7nv
    @abdulngwada-jt7nv 12 днів тому

    Hey nick... I'm a Car Dealer and am using Instagram as my Ads platform... My question is, which one is better, Broad targeting Or interest targeting...

    • @NickTheriot
      @NickTheriot  12 днів тому

      Broad ua-cam.com/video/nDYYnZK4sCU/v-deo.html

  • @chukwuemekaoriaku2655
    @chukwuemekaoriaku2655 15 днів тому

    Please can we get your ad creation sheet you used in this video

    • @NickTheriot
      @NickTheriot  15 днів тому

      Only for students, can get it in one of the below!
      go.theriotsolutions.com/misc-579408771673927384542
      or
      www.nicktheriot.org/product-page1720300319160

    • @chukwuemekaoriaku2655
      @chukwuemekaoriaku2655 15 днів тому

      ​@@NickTheriot Didn't see it when I was a student, was I supposed to request for it in the telegram?

  • @_subzro
    @_subzro 15 днів тому

    Do you ever use ADV+ campaigns?

  • @TheRabiaFactor
    @TheRabiaFactor 6 днів тому

    How do you deal with audience fragmentation alerts from Meta? For-example, our target audience is women between 25-55 based in GCC regions. If I create 3 different ad sets under one campaign with different concepts and approach, meta starts showing “audience fragmentation” after 2-3 days. How do I solve that? It’s frustrating.
    Same is when I create a new campaign and try to test new products (we have a clothing brand) under each ad set I face the same problem. Please help!

    • @NickTheriot
      @NickTheriot  6 днів тому

      Why not combine the 3?

    • @TheRabiaFactor
      @TheRabiaFactor 6 днів тому

      @@NickTheriot I did combine the 3, it stops generating results instead of enhancing sales. But the point is with this if I ever try to test new angle with a new audience I won’t be able to do it ever? It’ll always bring me back to combine ad sets. We ship worldwide, I’ve started a new campaign with USA as targeted country instead of GCC. I hope it doesn’t goes to audience fragmentation as USA and GCC are two entirely different.

  • @MetaDog-h2n
    @MetaDog-h2n 15 днів тому

    How many ad sets would you put in a new CBO with 200€ for a brand new campaign when testing flexible ? Thank you really for your tips

    • @NickTheriot
      @NickTheriot  15 днів тому

      For a brand new account i do this ua-cam.com/video/Z6zMnzmNdfg/v-deo.html

    • @MetaDog-h2n
      @MetaDog-h2n 15 днів тому

      @@NickTheriot thank you

  • @DeSeanRay
    @DeSeanRay 15 днів тому

    No matter how I set it up, flexible ads option does not appear. I'm on the phone with meta and they don't even know about flexible ads which is odd. Please do a video on the different scenarios as to why this could happen. DTC saved my business and now that I'm trying to set up flexible ads with my new campaign it won't even show up under ad set up. Sometime the smallest step missed will completely alter what is shown on the Facebook interface

    • @NickTheriot
      @NickTheriot  15 днів тому

      It's not rolled out for everyone yet

  • @MetaDog-h2n
    @MetaDog-h2n 11 днів тому

    where can i get the sheet for the creatives? thank you

    • @NickTheriot
      @NickTheriot  11 днів тому

      Course or mentor program

    • @MetaDog-h2n
      @MetaDog-h2n 11 днів тому +1

      @@NickTheriot thank you, which app would you recommend to track shopify sales from others

    • @NickTheriot
      @NickTheriot  11 днів тому

      @@MetaDog-h2n triple whale is all we use

  • @Frequently1
    @Frequently1 17 днів тому +2

    I’m stuck, I’ve been doing Facebook ads for 5 years (with some breaks) and have had mostly good results through that time.
    Now I’m hard stuck at $80-$100 CPM (was $20-30 last month) on any conversion ads, regardless of the creative, for broad targeting women in the US.
    I recently bought a large amount of followers to kick start this account.
    Is it possible Facebook flagged my business managers after and artificially increased the CPM?
    I might try deleting my Facebook account, waiting 30 days, creating a new one, and starting with fresh everything.
    Any thoughts or advice from anyone would be much appreciated!

    • @NickTheriot
      @NickTheriot  17 днів тому +1

      I do not worry about cpm.
      Focus on CPA
      That’s the only thing that affects performance.

    • @Frequently1
      @Frequently1 17 днів тому

      @@NickTheriot I hear you there, it’s just I was very profitable over the years at $20-$30 CPM. Now at $80 - $100 I have to spend 3-5x as much for the same clicks.
      My ATC rate has been above 15% at this CPM and purchases are around 2%. It just seems I am spending almost $2 CPC because my CPM is so insanely high to reach new people. I use to average a CPC of $0.30 cents to $0.60 cents
      All of these price hikes happened within the last month or two. Have you noticed something similar?
      Normally I only worry about CPA but with my CPC and CPM quadrupling in a month, it undoubtedly significantly increases my CPA because $100 gets me like 40 visitors when it use to get me around 200 visitors

  • @AyanRahat-j2o
    @AyanRahat-j2o 3 дні тому

    I have a question!
    I have 3 video ads, each ad is different from other
    Ad Video #1
    3 Hook Variations
    Ad Video #2
    3 Hook Variations
    Ad Video #3
    3 Hook Variations
    what should be the best way to test these creatives.. on new ad account, can you please guide me full campaign structure?
    Niche = Fashion
    Product = Hats
    Demographics = Unisex

    • @NickTheriot
      @NickTheriot  2 дні тому

      I would have 1 adset for each following the video

  • @Dozithekid
    @Dozithekid 16 днів тому

    Thoughts on just putting all winning creatives into one main ad set that you scale, while leaving all other ad sets for testing only?

    • @NickTheriot
      @NickTheriot  16 днів тому +1

      Nothing wrong with it

    • @katlianik
      @katlianik 2 дні тому +1

      @@NickTheriot can it lead to the adset audience burnout, or will FB continually update the audience?

    • @NickTheriot
      @NickTheriot  2 дні тому +1

      @@katlianik FB will continue to find people who resonate with your creaitves unless the creatives suck lol

  • @danyiltolkach
    @danyiltolkach 16 днів тому

    Let’s say DCT 103 is a winner and takes majority of spend. Then you launch DCT 113 which crushes and now DCT 103 barely gets any spend even though it was hitting target CPA previously. Do you turn off DCT 103 because it is not getting spend anymore, when reviewing the last 7 days of performance?

    • @NickTheriot
      @NickTheriot  16 днів тому +1

      I would leave it on, since it was once a winner. Maybe after a few weeks i would turn it off, if it's getting soo little spend it's not impacting overall performance anymore

    • @saviland-savilandofficialn3735
      @saviland-savilandofficialn3735 14 днів тому

      @@NickTheriot If DCT 103 still spend more but not the most spend with bad performance on DCT and the overall performance, do you turn off DCT 103?

  • @saviland-savilandofficialn3735
    @saviland-savilandofficialn3735 17 днів тому +2

    Nick, why you turn 114 off? What data let you close it?

    • @nielshoeben3194
      @nielshoeben3194 17 днів тому

      I agree...following the reasoning on spent, why was this turned this off as it got a lot of spent? Also I'm not convinced by launching new ad-sets for each FF. That means you constantly have learning phase and limited learning. If you would launch the new concepts as FF within one ad-set, you optimize&exit the learning phase quickly and have a high performing ad-set. Or am I missing something here?

    • @NickTheriot
      @NickTheriot  17 днів тому +1

      Wasn't hitting targets we need. Need a new adset that spends more with a lower cpa than our highest spending adset

    • @saviland-savilandofficialn3735
      @saviland-savilandofficialn3735 16 днів тому

      @@NickTheriot 114 is your new test adset? if 114 is your older spending most winner adset not new adset, will you based on 7/30 day cpa to close it?

    • @FabioPradoLima
      @FabioPradoLima 11 днів тому +1

      ​@@nielshoeben3194 there's a giganct chance of each time you add a new flexible ad into the same ad set the learning phase of that ad set would reset. So, no exactly the best approach. But when you ad a new ad set inside a CBO campaing, it doesn't restart any learning phase.

  • @MetaDog-h2n
    @MetaDog-h2n 16 днів тому

    how many adsets would you take to test a budget of 200€ maximum?

    • @NickTheriot
      @NickTheriot  16 днів тому

      2-3 new ones a week and leave on all that works

    • @MetaDog-h2n
      @MetaDog-h2n 16 днів тому

      @@NickTheriot and if you start the campaign fresh?

  • @FA-uy2rm
    @FA-uy2rm 17 днів тому

    Wait So you don’t test 2 primary text 2 and headlines at the same time as the 3 creative visual hooks ? Interesting !!

    • @NickTheriot
      @NickTheriot  17 днів тому

      I show me testing 2 primary text and 2 headlines in the video

  • @FA-uy2rm
    @FA-uy2rm 17 днів тому

    Nick, why turn off flexible ads that have no spend? What if in a few months or weeks they start spending? You never know

    • @NickTheriot
      @NickTheriot  17 днів тому

      I rather not partake in wishful thinking

  • @HouseMusicMixChanel
    @HouseMusicMixChanel 17 днів тому

    Have you seen that using only voice overs on ads work as good as real people in them?

  • @shakpablo
    @shakpablo 17 днів тому

    You do not have a winning adset now?

  • @thestuffmikedoes2309
    @thestuffmikedoes2309 17 днів тому

    I’m still being shown the Dynamic Creative option and not Flexible

    • @NickTheriot
      @NickTheriot  17 днів тому

      It’s still being rolled out! Some of our accounts have it and some don’t

    • @thestuffmikedoes2309
      @thestuffmikedoes2309 17 днів тому

      @@NickTheriot thanks!

  • @ErnestoOrdemir
    @ErnestoOrdemir 15 днів тому

    So it‘s basically the same just the Name changed