How To Target Your Ideal Audience In 2024 With Facebook Ads
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- Опубліковано 12 гру 2023
- 🏆 Have Nick Theriot Run Your Ads: www.theriotsolutions.com
💰 Have Nick Theriot Mentor You: theriotsolutions.com/innercircle
💸 Nick's Facebook Ad Course: www.nicktheriot.org/nexttierads
📸 Follow Me On Instagram: / nicktheriot_
SUMMARY OF VIDEO
***
Hey! If you’re new to the channel, my name is Nick Theriot
I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!
In today's video...
How To Target Your Ideal Audience In 2024 With Facebook Ads
In this video, I'll guide you through the essential strategies to precisely target your ideal audience with Facebook ads in 2024.
I'll cover the best-performing features and techniques that Facebook offers for audience targeting. Whether you're a business owner or a marketer, understanding the intricacies of demographic targeting, interest-based targeting, and advanced options like lookalike audiences is paramount.
So, if you search for a comprehensive exploration of the tools and insights needed to optimize your Facebook ad targeting and boost your campaign's effectiveness - watch the video!
#Facebookads #facebookadvertising #facebookmarketing
***
-Nick Theriot
🔺Have Nick Theriot Run Your Ads: www.theriotsolutions.com
✅ Have Nick Theriot Mentor You: theriotsolutions.com/innercircle
Have you tried the advantage + audience in comparison to broad?
You putting this up for free is actually clutch - praise to you
You welcome!
Crazy that you just posted exactly what i was looking for only 1 hour ago! I always wondered what happens if you don't use any custom audience or interests. Much appreciated, subscribed!
Glad I could help!
Thanks for the content Nick. Been enjoying watching your straight to the point, no-fluff videos man. Keep it up
Welcome! Appreciate the support
What a relief not having to figure out lookalikes and custom audiences anymore. Great stuff! Thank you Nick!
Haha same!
Nick, my man! Thanks a lot for your time and this content. If you ever come to Brazil you got a friend here!
Welcome! Haha sounds like a plan!
Bro bro bro.....coaches are charging insane money to share this information and structure.
And you are giving this for free. Hats Off!
WELCOME!
Everything is clear. Brief and clear. No water. Thank you)
Welcome!
Thanks for the video! Loved it very much!
Glad you enjoyed it!
Brooo, This was a very informative video. I've been running Facebook ads for a while. I've been getting a few sales here and there but nothing major. I was taught to use LLA's and a Costumer hashed list from the Vendor. I've never thought about going broad, but it makes sense. Let Facebook do the heavy lifting for you. I need this and thank you!!
1000% and welcome!
did it work for u
Hello dude , i was wondering if i can contact you , as you mentionned the Costumer hashed list from the Vendor ; so a costume audience , i need some informations about how to use it exactly ?
yooo this video was super good brotha
been running around trying to find my audience with look alike and interest targeting
hopefully this helps!
Just remember if this doesn't work, it's your creatives that need improvement
Updates?
This is actually the most helpful video I have come across all week. Thank you good sir
Welcome!
One of the best you tube video i ever saw on Facebook Really good knowledge brother 🎉
Keep growing keep posting informative video like this.
Thanks a ton!
thanks for the value!
Welcome!
Thank you for sharing this!
My pleasure!
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
Glad it was helpful!
Thanks for the video!)
You are welcome!
Absolutely Awesome Information. Thank you.
Glad it was helpful!
Thank you!!
Welcome
Hi Nick. Great video! This is your second video I came across today and I just subscribed. I'm just getting started with FB ads and this video was extremely informative, thank you for that! I just got a bit confused about the retargeting. If we don't create a retargeting (awareness) campaign, how do we do the retargeting? The sales campaign do it itself?
Facebook ads spends a portion of spend on your main ads already on retargeting
Really clever explanation and no unnecessary verbiage! Respect! + subscription
Thanks for the sub!
A good lecture that will benefit all who have followed this excellent explanation.
Thanks
Hey! Useful as always. With DCT there is no more option to choose a thumbnail for videos?
Not that I'm aware of, always have beeen ablee to
You sir, just earned yourself a follower.
Thank you
Hey Nick Dean La Grange sent me your content is amazing helping me quite a bit!
Amazing, Dean is my bro!
Subscribed! TQ Nick. Question: Better to use New Media or Existing Post when doing ads?
New media
Hi Nick, thanks for the great videos.
Regarding the DCT ad set(s), do you create for every ad a different DCT ad set? Or do you combine within the DCT adset multiple ads from multiple products
Yes new adset each time
Thanks for the content
My pleasure!
Hey Nick! Thanks for the video - great information here. Definitely going to test for larger clients. I am curious your thoughts on using this for a local boutique fitness studio. Budget at $50/day. We must limit our targeting to a 5 mile radius with age set at 25+
This works well for local as well
Thanks for this video Nick! Regarding broad targeting, do you use advantage + or just select generic by yourself? (original audience options)? Or are they basically the same?
Just do generic
@@NickTheriot why not use advantage+ audience?
In ny experience the frequency rockets up FAST@@floatingtigerscarriff6664
really help a lot ! thanks !
Glad it helped!
Created ad yesterday from the last time in sept 2023. No more lookalike and custom audiences? Amazing… I havent seen relationships though in interest and behavior like single, divorced, widowed … This update is nicer since it is simplified. Thanks for the update nick.
Welcome!
Hi Nick, thanks for the great vid as always! I had a question, when deciding which of your ads from the dct test to put in your main adset, do you just take the top one from 'view post with comments'? After doing this, these ads have performed way worse than the DCT they were from on multiple occasions. How could this be?
I will do that and also confirm with the breakdown to ensure which one worked best. The breakdown will always be the most accurate
Legend!
Thanks!
Hey Nick thanks for your content! Can I use Broad targeting in an ad account that creates campaigns with interests??
Yes
Hi Nick! Great video. For someone starting out in this space with a small budget, would you still recommend broad targeting?
Absolutely!
good one
Thanks Nick, love your informative videos, very helpful! Does broad targeting work for very specific audiences like "Singaporeans living in the US" ?
Yes it does
Hi, and thank you for a great video! I'm starting out my first online store. What is in your opinion the best way to test new products with Facebook ads?
Follow this ! ua-cam.com/video/Z6zMnzmNdfg/v-deo.html
Everything is great!
Thank you
Hi Nick! Awesome video as always.
Do you put each “buying persona” creatives to different ad sets?
I mean I have a healthy snack product, we did our research with existing customers and the results are that we have three avatars (buying personas): gym people, yoga people and healthy lifestyle people.
We produced creatives targeting each persona, do I put these creatives in seperate ad sets or does not really matter?
I put all winning ads in the same adset but here is how i test them ua-cam.com/video/4-XQn_6aSP8/v-deo.html
This video is sooo detailed
Thanks
Thanks for the content. Currently running about 2k adspend per day. What do you think regarding running 1DC vs 7DC? Still debating what I favor.
I've always ran 7dc 1dv
This is a critical piece of puzzle content I need to develop!
Good work on identifying
this video was super good
Thanks!
this is gold
Thanks!
Hi Nick, great video. When using dynamic creative, you cannot optimise ratios for each placement. What ratio would you reccomend for video ads when using dynamic creative? 4:5?
Video 4x5 and photo 1x1
Hey Nick, very valuable video...thanks. Is Facebook or Instagram going to be the best to run ads to generate leads for art sales? New accounts.
Since both are ran together, both
Hi sorry to ask this but what would you do if you find a good DCT ad? Your content is totally life saver!
Let it run and scale
Hello @NickTheriot,
Great content!
I have a question: I put a Main adset live and now have 2 sales after 2 days. Spend 150.
How long do you let it run before testing further with DC?
Thanks!
Pieter
I would wait 2-3 more days. You goal is to beat the main ads
Hello man, I'm a big fan,I need guidance on my current running campiegn
Would be best go.theriotsolutions.com/misc-579408771673927384542
Hey Nick, I have been following your videos for a while now.
I am running a lead generation ad for my own agency in a specific niche (travel industry). Do you still recommend targeting a broad audience instead of a detailed one?
Yes
Hi Nick, your videos have helped me a lot in scaling by clothing brand, thanks bud. I am creating another website for different country basically to sell stuff at a margin. Do you recommend using same pixel on both websites selling same stuff?
Yes, use same pixel!
@@NickTheriot thanks bud 🍻
Hey Nick, great video. i am using a new ad account and have a small budget. How much would you say the minimum is and how many ads shall i run within the ad set?
Watch this video ua-cam.com/video/Z6zMnzmNdfg/v-deo.html
A good lecture
Thank you
hey Nick! Thank you so much for the great content. I Have a question about the old ways. So what our company (marketing agency) is doing right now is to have all these campaigns running, broad+interest+Lookalike. I know there might be some overlaps, but we do see good results from the re-marketing campaigns (lookalikes). Do you have any insights on this? Pros and Cons of the structure? i feel advertisers might feel fomo if they only run broad...
Just more campaigns to create overlap inside the account. Would be better to have one, whether thats broad, lookalikes, or interests
Best Best Best!!! Channel On FB Ads❤✨
Wow, thanks!
Hello... thanks for the video... so, now Meta analyses the copy and the image to determine the ideal target audience? If so, now we need to add "keywords" to the copy to help Meta? Thanks!
Not keywords, but only talk about things your ideal customer would resonate with.
Great video, would you say B-road audience for high ticket affiliate marketing targeting mums who want to start business
Yep!
Hello, i heard that excluding (Drop Shipper + aliexpress) can benefit the conversion ? can i know the pros and cons plz ? does it cost more to exclude ? Thanks
lol old dropshipper belief, does not help.
Hello, thank you for the video. I wanted to ask you something. You mentioned that content, especially keywords in posts and videos, is crucial for the meta algorithm to find your customers. I am from a small country, and my posts are not in English. Will this make it harder for the algorithm to find my customers?
Your ads need to be in the language of that country you're targeting
Hello Nick thanks for the video
I am currently running a succesful pre-workout company (just like you said in the video haha)
We have tried broad targeting couple times but we get worst results than weighlifting interest targetting (approx 19€ CPA vs 32€ CPA in broad)
I totally agree about the points you list in the video but then why are the interest overperforming by 60% over broad ? (We have the same share of old/new customer when trying both)
I would leave interests on and keep investing to make broad work, as you scale broad will perform in the long term
@@NickTheriot What about Advantage+ and trying to find an hybrid between full broad and some interests that match out target persona ? We have 99.4% of customers who are weight lifters, I know this could be caused by our targetting but it also demonstrates that our target persona is pretty clear
What do you think ?
@@NickTheriot You were right Nick. We have upgraded our top 6 creatives and kept it Broad. We have had an amazing week so far.
The broad started working only when we reduced the number of ads from 12 to 6
Seems like the fewer ads we have the better it gets
And to think this was free! Men am sold you've earned a subscriber and dhares
Thank you!
Hi Nick does broad target still work more than interest targeting
Because am just seeing this video today
Yes it does
Thank you. Your videos are great! How do you see the comments for these + ads? Also, mine say they are only running on Facebook. Does it test FB first? AND should I give them multiple images and copy in one Ad or sort of segment by creative and copy but still let FB make the audience? Like one ad shows an older woman for example and the copy matches older users or just mix and mach and let FB sort it out in one ad? BTW this is working better than my audience I created that is actually also doing okay but FB is better. When I scale I'll just pay you to do it!! Thanks again.
Welcome! Just click on the preview and see facebook post w/ comments. It test all placements that your adset has selected. I would let facebook sort it out
Hello, how long does it take to see results? For example, if I run a broad audience campaign, the algorithm needs time to learn, right? So, how long does it take to see positive results?
Depends on how long it takes you to find a winning creative
This is best explanation I've heard about Facebook's broad targeting. Can I still exclude our independent consultants (company name) from being targeted with my campaign? I don't see how that is possible anymore.
Thank you! And only if they're large enough to be recognized by fb
Damn! The algorithm really got freaking good. Broad really is the way...!
Yes it iss!
So whats the minimum time we should run the ads for to know whether we should keep it running or not? Is a full day of spending a good amount of time to decide whether to look at KPI?
Full video here on that ua-cam.com/video/NkwMv-HGOdk/v-deo.html
Have you noticed any minimum daily budget of an ad set that works and gives good results for broad targeting? I thought that sometimes too small budget can affect the results and we may think that the visual creation or ad copy needs to be improved
I'll just add a $5-10 a day min spend
Do you recommend for a new pixel to put a adset with 3/8 interests and one broad? or just go broad
Just go broad
Hi Nick. Love your video, learned a lot, Thanks! One question: You said in your video that one can target different countries. I stay in South-Africa and want to target only the USA with my ads, but if I want to publish it, facebook don't allow me to put my home address in, only give me options for America. How do I solve this? Would really like to hear from you. Thanks. Ezile
Not sure what you mean. You should be able to target the country you want at the adset level with no issues
hidden gem video
Thanks
Can your run broad targeting ad set when advantage shopping is already running? Will there be overlap ?
Both are broad targeting, advantage just prioritzes mof/bof a little more
Hey Nick. Do you exclude purchase audience?
just 30 days
Hi Nickm, can you tip me on how to target client class A for interior finishes company in FB?
Need to ask yourself, what type of content do I need to create to attract x type of customer
nick can i ask you something. how many % per day do you usually scale on your budget ads spent
Full video on that here ua-cam.com/video/WrFSEVv_lZA/v-deo.html
thanks for the video, great content. how to adapt my ad in case of a giveaway where we offer as a prize industrial products based on that data point you talk in the video? the goal is to get people who are interested in the products themselves to access the ad, not just the idea of winning something of value. thx
I would be starting off by looking at what other giveaways are running
What do you mean by you put the retargetting ads on broad could you clarify that a bit.
I take the ad creatives, I would put for retargering, and put them in my cold adset with my other ads
Hey Nick, if a DCT isnt spending should i turn it off or just keep it?
I would turn it off after 7 days
Hi Nick. Thank you for your videos which helps us with building winning FB ads. I would like to ask you a question. We are selling digital info product in English language ($59 pricetag). Would it be wise to target worldwide or do you suggest to pick countries where people speak English and pit it in one asset, or create adset for each country. Or even maybe include worldwide and exclude some countries which may not be relevant due to the language. Thank you !
I would do English USA and every country with a different currency I would have a seperate campaign + sales page for them, in their native currency
I am from a very small country, and I don't have a website. I sell products through messages I receive from posts. Now, I want to run ads to a broad audience, but I don't know what daily budget is appropriate for my country. The population of my country is around 3 million. What budget do you think is appropriate for this small population? $5? $10? daily? I just want to know your opinion. Is the engagement objective a good option for me? Thank you for this good video
I would get a proper landing page setup
Question : We sell a product that only connoisseurs buy online (perfumes) and on top of that ours are luxury perfumes priced 3x more than generic perfumes.
For such a brand, isn’t it better to target based on interest in luxury perfumes or lookalike of existing buyers?
Do you think luxury brand stores made for a specific segment can also perform better with open targeting?
P.S. Let me know if you provide 1:1 paid consulting?
I would do broad and create creatives that appeal to your demo. I do 1-1 consulting it's $1,000 pr/hr usd or can check my mentoring go.theriotsolutions.com/misc-579408771673927384542
Hi Nick, what do you day if the 8 creatives in a CBO are all NO winner? Start a new campaign with different creatives?
Leave it on and test new dct's to beat those creatives
Hi Nick. I really need your advice. I am 18 and I have created a moissanite jewelry store. I think the store looks amazing and has unique and good products ($80 Profit), but i am lacking in marketing. I ran FB Carousal ads ( Using targeted audience) but didnt get sales I got clicks and likes with avg CPC of $1. Any suggestions Please
It’s all about the designs and creative, very competitive niche. If people don’t like the designs, they won’t buy
I started running an ad at $10 per day, total $50 days with the different ad sets. I have set an audience and after 1.5 days still no sales… what do you suggest I do? Am I able to remove the audience?
I would stop running that audience
Can this be used for engagement campaigns as well?
Yes
That’s a good video❤ I have a question for female audience targeting . Im selling female products , when I use advantage+ audience, even I chosed gender, it will still target 90% male and only 10% female. But if I switch to original audience targeting only female, the CPC is incredibly high. Hope you can have video to talk about around this . Appreciate
Yes you need better creatives. This video goes more into lowering cost per purchase ua-cam.com/video/0Lm4rmxYm8c/v-deo.html
@@NickTheriot thank you for your sharing, that’s really helpful!
hi, i have a new ads account and my daily limit is $25/ day how can i run broad campaign and test ads
You can start with $25 pr/day
Hi, what if our brand is completely new, with a new pixel (no data on it). Is it not better to have at least one interest (especially if the budget is 'small' (60 USD/day for 3 adsets), and audience is + 300,000,000m people?
No, cause you need all the money you can to invest into winning creatives
Hello, I am from Myanmar (Burma). I have one question: how can I choose a target audience for digital marketing training before boosting? If you don't mind, please answer me. Thank you
You create creatives that appeals to what people want
love from Nepal.. The country of Mount Everest... As a beginner how can I learn Facebook ads?
Nice! Just recently watched a movie on Everest. I have a couple beginner series on the channel
Is it possto get the slides you used for the video? I will love to show this to my boss and see if they believe me now
Just send this video
I noticed you said you like at CPM and frequency mostly , why please explain. I have a personal coach that tells me to look at CTR and CPc . High ctr and low CPc
Spend, CPA, CPM, and Frequency. I never look at CTR or CPC
Spend = what's working at scale
CPA = are we acquiring customers profitability
CPM = higher = more targeted vs. lower = broader
Frequency = higher = appeals to less people, lower = appeals to more people
High cpm + high frequency = more retargeting you're doing
So you use broad audience in cases where your public is everyone, but would you do this the same way if maybe you are running ads for a dentist or a psychotherapist? Or any other product or service that are not for everyone.
Dentist everyone needs, so that's not specific. We use broad for all products / services
Hi Nick my business is regarding custom products and my Target Audience is businesses and owners like restaurant, cafe, salons, etc. My question is will the broad targeting work or good for me?
Thank you
Yes
@@NickTheriot Thank you for your reply.
Should I be using only - Location, Gender and Age?
when testing new ads does just adding the new ads in the ad set affect the performance of the other ads in the ad set or does it not really matter or should you just create a whole new ad set for testing the new ads?
for context, my campaigns are just for lead generation
Search my channel “how to test new creatives” I have a full video on it
@@NickTheriot hey nick i just watched the video and it didtnt answer the question i asked above
@@NickTheriot i meant like you have a ad that is doing well and you want to test new ads would you create a whole new ad set or just add the new ads in the existing ad set you already have with the ad that is already doing well and would that affect the performance of that ad within that ad set
Whole new adset for new ads
How can we be sure if the quality is good with broad targeting? I have some ads with interest targeting and leads objective but still the result is not good.
Comes down to creatives that appeal to your quality consumer
Thanks bro. But what if you're selling products in a specific niche like cats or babies... Will this still work?
Yes
Thanks for this great video. I am looking for a way to target people in Miami, US who have set Spanish as their default language on Facebook/ Instagram. How can I do this?
Target miami and select the language to spanish
Hey Nick, do you think Facebook will also match different creatives for BOF and MOF audiences without targeting them specifically? Or will creatives that work in general be sufficient for all types of audiences (by facebook's logic)
Yes fb will match those to the appropiate people as they will only resonate with those people in the lower stages of the funnel