7 Tips for Indie Game Developers Using TikTok in 2022

Are you looking for new ways to create awareness for your indie game? Getting new people to learn about your game can be tough - even more so if you're just starting out. You want to find places where your audience gathers. Today we want to explore one of those places - A place that drives millions of active users and is quickly becoming an important tool for indie game developers. We're talking about TikTok.
In this video, we'll be looking at some great tips we've gathered from other devs and content creators to help you kickstart your TikTok journey. Note: This is not a sponsored video.
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[@QaziTV]

Wow! Huge fan of your content. Pretty surreal to see myself in a video! 😳

[@AskGamedev]

Thanks so much for dropping by! We love your stuff!

[@thegeekclub8810]

Honestly, with all the marketing indie devs have to do, it’s a miracle any game-making actually gets done.

[@AskGamedev]

We can't agree more - finding your audience is extremely time-consuming but also crucial to your success.

[@feliper.rodrigues5569]

While I do hate tiktok, I do appreciate that you did a video explaining its weird environment

[@AskGamedev]

Thanks for keeping an open mind! There's definitely an audience there for all types of games.

[@VoltecGames]

Your videos are always very helpful! I'm a indie dev too, and I'm gonna release my first game soon.

[@hyperbhavik]

Saw your video after long time, It always motivates me. Thanks

[@HyperEpicGames]

I just saw one of my tiktoks in the background of 12:36 and it made me smile :)

[@KamranWali]

Awesome video! I usually use youtube as trying to get an audience. Tiktok is more an on and off thing for me but will try it again with the tips you guys provided. Keep it up! :)

[@epchain]

Hello, Ask Gamedev! I'd really like to see a video about 3D animation/motion capture.
While topic of animation was touched several times, it wasn't covered completely. In the past I've found these options:
- Using Blender's motion tracking. Great for facial animation, but not so good for body animation.
- Using several cameras and specialized software. Might be expensive, require dedicated space.
- Mocap suites like Perception Neuron or Rokoko Smartsuit. Great animations, but may be expensive.
- Buying animation assets or outsourcing them.
- Something else?
I'd love to learn from you on this topic :)

[@AlfredKamon]

Just the content we were looking for in order to get more visibility. Thanks as usual for the awesome guides!

[@AskGamedev]

Glad we could help and good luck!

[@jmystigan]

Thank you for this I'm an indie game dev and needed steady motivation. 🙏🖖 subbed

[@stealth09]

Your Content never disappoints!

[@AskGamedev]

Thanks for the kind words! Glad you enjoyed the video!

[@hoanghanguyen1410]

Tysm man. I find it hard to attract players to my game. You earned a subscriber!

[@lfv_games1810]

Great video, thanks, man.

[@AskGamedev]

Thanks for watching! For more Ask Gamedev, check out this playlist on how to market your games: ua-cam.com/play/PLqlV9u4jszMe_eRWsrF03JZxxeO_RnX0J.html

[@peachomon5294]

Wow this chanel is a treasure 😍 thank you so much 💖🐛

[@TheHollowayPower]

Thank you for this

[@wolf16198]

Would you make a game engine showcase on the Torque Game Engine?

[@branidev]

Great video and it's true tiktok gives you way more views then UA-cam atleast that apply for me

[@madman10769]

I will take this information into great consideration

[@erzatsasjaash6819]

Like The matriach, I feel somewhat too much of a boomer to use tiktok, but those numbers are quite interesting.
The real question pertain to conversion rates though.
If I am correct in asuming that the tiktok audience is mainly composed of younger people, how much money can we trully get out of them from wishlisting on steam?
A wishlist from a 15 years old does not hold the same conversion value as a wishlist from an adult.

[@shawngrant4972]

Nice!

[@Anonymuuse]

Useful information starts 3 minutes in

[@Restoration_com]

Love it

[@OJJeffers]

Can we have one for UA-cam please?

[@angel_of_rust]

>tiktok
they've fucking lost it

[@coolhandle572]

I made this cool game you should play, *jumps off a bridge*

[@chantan9358]

A minute and a half in and the intro is still going :/

[@Dailyfiver]

Man, marketing suuuuucks but it’s a necessary evil 🥲

[@user-kk8rf9hq1c]

Saw your video after long time, It always motivates me. Thanks